Business plan for opening a cafe. Sample business plan for opening a restaurant
In this material:
You can start a cafe with a large client flow only if you carefully prepare. To do this, you need a business plan for a cafe: an example with calculations, and in the future - detailed calculations on the costs and income of the project, a description of the main stages of launching an enterprise, preparing documentation, setting criteria for the premises.
Before developing ready business-plan cafe, the entrepreneur must register as a legal entity. The form of ownership for launching a cafe can be any - IP or LLC. After that, you can already solve all the questions that relate to how to open a cafe from scratch and how much initial investment is required.
Launch of the cafe
If an entrepreneur decides to open his cafe from scratch, and not buy a franchise, you must first analyze the market and conduct marketing research on the possible risks of this business. Further, the structure of work required to launch a large cafe practically coincides with the stages that the business plan for opening any establishment contains.
First you need to study the market, conduct marketing research, determine the main trends in the field of catering. Based on the analysis obtained, note for yourself how much money you need to open a cafe, decide on the main concept and theme of the establishment.
Then you should prepare detailed business plan cafe with calculations. It will become not only a “guide” on the way to launching a cafe, but also legal documentation for obtaining a bank loan, building permits from the city administration, SES and others. government agencies. At this stage, it is necessary to find the location of the building for the future cafe, develop a design idea, a menu concept, basic cooking technologies and select product suppliers.
Stages of opening a cafe
To launch a cafe with a large client flow, you need to pay attention to all stages of the business plan:
- Obtain a technical conclusion of the premises, coordinate the business plan with Rospotrebnadzor, the State Fire Service, the city administration.
- Develop a design project for the premises. Conduct electrical, sewer and ventilation systems, water supply and other communications. Purchase materials, conclude an agreement with a construction company and carry out construction, installation and Finishing work.
- Get a health passport and a conclusion from Rospodrebnadzor, a conclusion from the State Fire Supervision Authority. Obtain licenses for the retail sale of food, alcohol and tobacco products.
- Choose and Prepare pricing policy cafe, accounting system, finalize the menu. Develop internal documentation related to corporate culture, job responsibilities, service standards. Also here it is necessary to draw up the calculation and technological maps for cooking. A sample of this or that internal document can be developed independently or taken from online banks for office work.
- Purchase the necessary equipment, including cash register, furniture, kitchen utensils and additional inventory. Choose an automated business process accounting system. Buy software and install on computers.
- Develop requirements for vacancies and choose the resume of candidates that is most appropriate for the cafe concept. Approve staff and conduct training based on the developed documentation - job responsibilities and service standards.
- Choose an advertising policy, develop a basic marketing strategy for 1-2 years. Produce promotional products corporate identity institutions. Final and important step- Organization and implementation of the first marketing campaign.
Preparing for each of these stages helps determine how to open a cafe from scratch and how much it will cost in the end, since almost every job requires certain financial costs.
Opening a cafe with a large client flow involves a huge amount of investment, but in the end, the profitability of such projects is 1.5-2 times higher than what was invested in them. High profitability can be obtained if you always focus on the long term and conduct market research on a monthly basis in order to adjust to your interests in time target audience.
Example of financial calculations
It is important to determine how much it costs to open a cafe and where to look for investments, since the amount of profit at the first stage of the establishment’s operation and the payback period of investments will depend on this. It should be noted that for a large restaurant or cafe, you should not be guided by a quick net profit. It is better to initially allocate enough funds for each stage so that later you do not have to pay extra for repairs or reorganization of the cafe.
Necessary investments for opening a cafe with an area of 150 sq.m:
- preparation of all documents, including the purchase of licenses - 200,000 rubles. at the first stage;
- rent of premises - 200,000 rubles. monthly;
- construction, installation and finishing works - 700,000 rubles. at the first stage;
- carrying out ventilation, sewer systems and other communications - 500,000 rubles. at the first stage;
- purchase of equipment, including computer equipment, as well as furniture, kitchen utensils and other inventory - 900,000 rubles. at the first stage;
- purchase of food - 80,000 rubles. monthly;
- purchase automated system and its installation, creation of your own website - 180,000 rubles. at the first stage;
- payment for utilities and Internet services - 50,000 rubles. monthly;
- the salary of 14 employees, including the cook, bartender, barista, manager and attendants, is 500,000 rubles. monthly;
- marketing costs - 110,000 rubles. at the first stage, 50,000 rubles. in the following months.
As a result, the amount of money needed to launch a large cafe will be 3.42 million rubles. Further monthly expenses will reach 880,000 rubles. Given the variety of the menu and the average check of 800 rubles. the average monthly turnover of the cafe will be 1.2 million rubles.
The payback period for investments in launching a cafe is 11-12 months.
For accurate calculations, it is important to determine the main direction of the cafe. If the concept involves the preparation of dishes from rare products or a specific theme, then the monthly turnover of this institution may differ from the standard ones. How to open your cafe, in what place and for what purpose, depend financial results institutions. The presented cafe plan - an example with calculations and a detailed list of launch stages - will help you quickly navigate the complex processes of opening a cafe.
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Discuss the issues of cooperation between business partners over a cup of coffee, sit and relax with friends from the institute, spend a pleasant day with your family, wanting to get away from the routine and bring a bit of variety to the lives of relatives and friends. Clients have different goals. Therefore, they select a place for their implementation according to their preferences.
The task of a business plan is to take into account all the needs of the target audience and calculate the possible profit from this. Cafe as a business is popular and the evidence of this is the increased demand. Properly organized marketing, design, service, cuisine will make this business profitable, investments in it can pay off in six months.
Project description
Among the advantages of registration as can be called:
Minus: license to sell alcoholic products won't be able to get. Only legal entities can sell alcohol.
May apply a simplified taxation system.
Registration is carried out with the tax authorities.
The next step will be obtaining permits from the sanitary services and the fire inspectorate.
The premises must fully meet the requirements of these services. A detailed list of requirements can be directly clarified with these institutions. It is worth remembering that having a ready-made premises, in order to be allowed to open a cafe, it may have to be radically redone.
What will be the work schedule? This issue should be taken seriously. The answer will depend on the number employees, because with a 12-hour working day, you will have to hire additional waiters and a cook, since their work schedule will be 2/2.
At selection of premises or redevelopment, it should be noted that the cafe will be divided into several zones:
- Shopping room.
- Kitchen.
- Staff room.
- Wardrobe.
- Bathroom.
In any cafe, you can create additional semi-closed rooms where business clients can discuss issues of interest with partners.
Features of the selection of premises are discussed in the following video:
Equipment for cafes depending on availability and quantity Money can be purchased or leased.
Equipment that will be needed in the cafe: 
- Plates, grill.
- Refrigerators.
- Washers.
- Tables for the kitchen.
- Tableware.
- Bar counter.
- Tables for clients.
- Chairs for clients.
The bet must be made on high-quality equipment and utensils.
From institution design a lot depends. As you know, they are greeted by clothes. The same is the case with cafes. The client will get the initial impression during the first visit.
Do not be stingy, and this issue should be discussed with a professional designer. The main thing is that the theme of the cafe should be one with the design. The attendance of the institution in the future largely depends on this.
Staff should be friendly and welcoming. It has been proven that even with the most beautiful design and a good menu, the attendance of catering establishments decreases due to the rudeness of the staff. 
The cafe will need the following workers:
- Administrator 1.
- Cook 3 - 4.
- waiter 4.
- accountant 1.
- Cleaning lady 1 - 2.
The state is calculated based on shift schedule work.
The experience of the cook, the quality and quantity of dishes that he can offer as a menu, the beauty of the design of the cooked food are important.
The experience of opening this kind of establishments is described in the following video:
- Description of the cafe
- marketing plan
- Step-by-step plan for opening a cafe
- Step-by-step plan for opening a cafe
- Calendar plan
- Contents of the business plan
- 4 ready-made business plans with a sphere Catering which can be downloaded right now
- Similar business ideas:
Sample business plan for opening a small rural cafe to get state support(grant). On the example of the Ulyanovsk region. The names of settlements and streets are taken conditionally.
The aim of the project is to create a cafe, which will be located in the center of Novoselki village, Melekessky district, Ulyanovsk region, at a distance of 10 kilometers from the city of Dimitrovgrad. This project is planned to be implemented in the form of the activity of an individual entrepreneur to reduce taxation and simplify financial reporting. The initiator of the project is the individual entrepreneur Ivanov Ivan Ivanovich.
Which taxation system to choose
Throughout the project implementation period, a new Russian legislation taxation system- patent. This system of taxation reduces the tax burden, allows you to maintain a fairly high level wages while paying a minimum tax fee compared to other taxation systems.
The cafe is planned to be created to provide the population and guests of the village with quality services in the field of catering and the sale of related products, as well as services for holding celebrations and other events in the cafe for people with an average income.
The enterprise being created is being completed with new production equipment, furniture, and other assets, including at the expense of own funds entrepreneur and subsidies (grant) to start-up small businesses from the budget of the Ulyanovsk region to open their own business. total cost The project is estimated at 720,000 rubles. The entrepreneur invests 58% of his own funds for the implementation of the project, and plans to attract 42% in the form of a subsidy. The project payback period is 36 months. The total payback period for invested funds is 24 months. In the Ulyanovsk region, public catering is one of the priority sectors for the development of small businesses. The absence of such forms of activity on the territory of a rural settlement automatically makes it very, very capable of existence.
chief competitive advantage project implementation in the area. Upper Melekess, which includes 5 settlements with a population of about 5,000 people, is the lack of public catering facilities and its location on the Dimitrovgrad-Kazan federal highway. This will attract additional customers from among those passing along the highway. All this makes this project very possible to implement.
Registration and bookkeeping
- Open an IP for free without leaving home (online)
- How to easily keep accounts and submit reports via the Internet without a staff of accountants, using an online service
Description of the cafe
The cafe will be located in the administrative center of Novoselki settlement. The federal highway Dimitrovgrad-Kazan passes through the village of Novoselki, which will attract additional customers from the number of truck drivers passing along this route.
The opening of the cafe is supposed to have a capacity of 30 seats. Cafe of the average price level focused mainly on visitors with an average level of income. Additionally, festive events will be organized for holding all-Russian holidays, graduation parties, corporate parties, weddings (read more how to make money organizing weddings). It is also assumed the possibility of holding memorial dinners, as one of the services of this catering point. To finance the project, it is planned to receive a subsidy (grant) for the development own business allocated from the budget of the Ulyanovsk region in the amount of 300,000.0 rubles, as well as to invest own funds in the amount of 420,000.0 rubles. The funds planned to be received in the form of a grant are planned to be used in full for the purchase of equipment, i.e. fixed assets with which the activity will be carried out.
For organization production process It is planned to conclude a lease agreement for premises free of charge. The premises are located at the address: Ulyanovsk region, Melekessky district, Novoselki settlement, st. Lenin. At the moment, such an agreement has already been concluded, the implementation of the project is possible.
What equipment is needed for a cafe
- technological equipment (stoves, ovens, microwave, refrigerators, cutting tools, dishes);
- furniture;
- make repairs in the cafe.
Indicators of social and economic results of the project implementation
1. Registration of a new small business entity in the Melekessky district;
2. Development of rural infrastructure in the direction of public catering;
3. Creation of 5 new jobs;
4. Entry into the budget system Russian Federation tax payments for three years will be more than 300,000 (three hundred thousand) rubles.
To start the activity, it is planned to create 5 new jobs to service the activities of the catering point.
Planned staffing
| No. p / p | Name | Quantity, (people) |
| 1 | Cook | 1 |
| 2 | support worker | 1 |
| 3 | Security guard | 1 |
| 4 | Bartender | 1 |
| 5 | Administrator | 1 |
| Total | 5 | |
Description of cafe products and services
The range of cafes according to the plan will include:
- first and second courses;
- cold and hot drinks;
- salads;
- ice cream, cocktails;
- desserts, pastries;
- fresh juice.
During the daytime, the cafe will mainly serve the villagers who work on the territory of the settlement. It has already been indicated above that the number of such people will grow along with the growth in the number of subjects entrepreneurial activity. And also, the cafe will serve drivers and their passengers passing along the federal highway Dimitrovgrad-Kazan, who need an inexpensive, tasty and hearty lunch. In the evening, the majority of visitors will be young people who will make appointments in our cafe.
Our cafe offers a wide range of dishes. A variety of dishes on the menu will satisfy the most demanding customers and everyone will be able to choose something to their liking. Planned range of dishes:
1. Salads - 9 types (olivier, meat, vegetable, fresh cabbage, vinaigrette, carrot salad, Caesar, mimosa, cheese);
2. Snacks - 6 types (cheese and sausage slices, vegetable slices, etc.);
3. First courses - 5 types (soup, borscht, pickle, hodgepodge, okroshka);
4. Hot meat dishes - 6 types (dumplings, manti, meatballs, meatballs, fried meat, chicken legs);
5. Side dishes for meat - 5 types (boiled and fried potatoes, french fries, rice, spaghetti in mushroom sauce);
6. Desserts - 12 types;
7. Drinks - more than 40 types.
In the future, the range of dishes is planned to expand.
marketing plan
In order to promote the services of our cafe, we will need to prepare a colorful sign that attracts customers, which will also indicate the benefits of eating in our cafe. For example, "Business lunch for 100 rubles." It is also planned to place information about our cafe in newspapers and bulletin boards (for example, On the desk free ads AVITO), various databases, including telephone directories. To manufacture and install a billboard on the Dimitrovgrad-Kazan highway. For regular customers, it will be possible to provide discount cards, which will become an additional incentive to have lunch or dinner with us. Acceptable cost of services will allow the village population to hold various celebrations in our cafe.
Due to the absence of similar cafes on the territory of Novoselki, there will be no competition at all. The main difficulty will be in obtaining orders for holidays and parties. In order to transfer this kind of holidays from home to our cafe, it will be necessary to establish a positive image of our cafe. The appearance of new cafes is unlikely. Now there are no projects to open cafes or canteens on the territory of Novoselki settlement.
This project provides for the creation of an enterprise that should occupy a niche that is empty today in the catering market in this rural settlement. When successful implementation project, a place for recreation and meals for citizens will be created on the territory of the village, which will be able to give a positive impetus to the development of the territory, provide the necessary food for the enterprises under construction in the settlement and nearby territories.
Step-by-step plan for opening a cafe
The first step in the implementation of the business plan for opening a cafe will be conclusion of a lease agreement. At the moment, such an agreement has already been concluded. This will be followed by the development of design and renovation of the premises, its further design.
What equipment to choose for a cafe
For a cafe you will need the following equipment:
- plates;
- ovens;
- production tables;
- sinks;
- tables and chairs;
- tableware;
- bar counter;
- hangers;
- music center and TV.
It is worth noting that it is better to purchase cooking equipment good quality and at an affordable price. A counterparty has already been found to conclude a contract for the supply of equipment, whose office is located on the territory of the city of Ulyanovsk. List agreed necessary equipment, prices and order of delivery.
The next step is to develop the menu. Let's pay attention at once that visitors will be offered a wide choice, and everyone can satisfy their culinary desires in our institution.
Recruitment is planned to be carried out before the opening of the cafe.
The number of staff and salaries are presented in the following table:
| No. p / p | Position | Quantity, (people) | Monthly salary | Salary per year |
| 1 | Cook | 1 | 8000 | 96 000 |
| 2 | auxiliary worker | 1 | 6000 | 72 000 |
| 3 | bartender | 1 | 8000 | 96 000 |
| 4 | security guard | 1 | 7000 | 84 000 |
| 5 | administrator | 1 | 8000 | 96 000 |
| TOTAL | 5 | 37000 | 444 000 | |
Step-by-step plan for opening a cafe
- conclude a lease agreement for premises free of charge;
- purchase the equipment necessary for organizing the production process;
- make repairs and re-equipment of the premises;
- buy furniture;
- produce recruitment;
- obtain permission to provide catering services;
- conclude contracts for the supply of raw materials and consumables.
The amount of revenue from the provision of services of our cafe will depend on the time of year and on the month. On average, for the billing period (5 years), the revenue will be 183,500 rubles. per month. Costs will also depend on these factors. The costs include the cost of purchasing raw materials, wages, paying taxes and fees to the Pension Fund of the Russian Federation, transportation costs, electricity and will average 151,500 rubles for the calculation period.
Calendar plan
The main tasks of the enterprise, in order to start a profitable activity, are:
- Carry out organizational measures to conclude a lease agreement for premises free of charge, located at the following address: Melekessky district, Novoselki settlement, st. Lenin;
- Conclude contracts for the purchase and installation of the necessary equipment. For this, it is planned to spend 300,000 rubles received in the form of grant support for start-up entrepreneurs and 14,950 rubles of own funds;
- Purchase the necessary furniture for the implementation of activities. At this stage, you need 120,000 rubles, which you plan to spend at your own expense;
- Carry out repairs to the premises;
- Obtain the necessary permits to start activities;
- Conclude contracts for the supply of raw materials.
The list of the main stages of the Cafe project and the need for financial resources for their implementation
| No. p / p | Project stage name | the date of the beginning | expiration date | Stage cost |
| 1 | conclusion of a lease agreement | 01.08.12 | 10.08.12 | |
| 2 | purchase of equipment | September | October | 314950 |
| 3 | buying furniture | September | October | 120000 |
| 4 | room decoration | September | October | 285050 |
| 5 | obtaining permits | September | October | |
| 6 | conclusion of contracts for the supply of raw materials, products | October | ||
| 7 | Beginning of work | November | ||
| TOTAL | 720000 | |||
It is assumed that the cafe reaches the planned sales volume for the second month of work in all positions, except for the organization of complex dinners, for which the planned volumes are expected to be reached in the fifth month, and for celebrations, for which this period is 6 months. This is due to the fact that reaching the planned indicators for organizing complex dinners, holding celebrations requires developing a reputation and fame (forming consumer habits).
How much money do you need to open a cafe
The cost of this project is 720,000 rubles, of which:
- subsidy ( financial aid) - 300,000 rubles in the form of a grant from the regional budget;
- personal funds - 420,000 rubles.
The amount of 300,000 rubles in the form of a grant from the regional budget and 14,950 rubles of own funds is planned to be used to purchase equipment necessary to start the cafe and 14,950 rubles of own funds:
| No. p / p | Name | Quantity | Price |
| 1 | Meat grinder | 1 | 22700 |
| 2 | Cutlery counter | 1 | 17800 |
| 3 | Counter for cold snacks | 1 | 46800 |
| 4 | Marmite first courses | 1 | 30700 |
| 5 | cash cabin | 1 | 22000 |
| 6 | Food warmer second courses | 1 | 41700 |
| 7 | Refrigeration cabinet | 1 | 25600 |
| 8 | Washing bath | 1 | 4350 |
| 9 | Production table | 1 | 3950 |
| 10 | Electric stove | 1 | 32100 |
| 11 | Cabinet oven | 1 | 40600 |
| 12 | fryer | 1 | 6600 |
| 13 | Rack | 1 | 6050 |
| 14 | Chest Freezer | 1 | 14000 |
| TOTAL | 314950 |
Own funds are planned to be directed to:
1. purchase of furniture, household appliances- 120,000 rubles:
- tables - 8 * 1500 = 12000 rubles;
- chairs - 32 * 600 = 19200 rubles;
- music center - 1 * 15,000 = 15,000 rubles;
- TV - 1 * 30,000 = 30,000 rubles;
- microwave oven 1 * 5000 = 5000 rubles;
- juicer 1 * 5000 = 5000 rubles;
- dishes - 33,800 rubles.
2. renovation of the premises - 285,050 rubles:
- ceiling and wall decoration;
- laying linoleum;
- lighting installation;
- roof repair.
For tax purposes, a simplified system based on a patent was chosen. Article 346.25.1 of the Tax Code - Features of the application of the simplified taxation system individual entrepreneurs based on a patent (introduced federal law dated 21.07.2005 N 101-FZ).
Insurance contributions to the Pension Fund of the Russian Federation and Compulsory Medical Insurance Funds for employees per month will amount to 12,654 rubles, upon payment of a total rate of 34.2% of the wage fund. Monthly wage fund 37,000 rubles:
- Contribution to the PFR 37000 * 26% \u003d 9620.0
- Contribution to the FFOMS 37000 * 3.1% = 1147.0
- Contribution to TFOMS 37000*2% = 740.0
- Contributions to the FSS 37000 * 3.1% = 1147.0
The amount of personal income tax paid for employees per month will be: 37000 * 13% = 4810 rubles.
Insurance contributions to the Pension Fund of the Russian Federation and the Compulsory Medical Insurance Fund for employees for the year will amount to 151,848 rubles, with a total rate of 34.2% of the wage fund. Wage Fund for the year 444,000 rubles:
- Contribution to the PFR 444000 * 26% \u003d 115440.0
- Contribution to the FFOMS 444000 * 3.1% = 13764.0
- Contribution to TFOMS 444000*2% = 8880.0
- Contributions to the FSS 444000 * 3.1% = 13764.0
Personal income tax paid for employees for the year will be 444,000 * 13% = 57,720 rubles.
For the billing period (5 years) insurance premiums in the Pension Fund of the Russian Federation and the Compulsory Medical Insurance Funds for employees will be:
- Contribution to the PFR 444000 * 5 * 26% \u003d 577200.0
- Contribution to the FFOMS 444000 * 5 * 3.1% = 68820.0
- Contribution to TFOMS 444000 * 5 * 2% \u003d 44400.0
- Contributions to the FSS 444000 * 5 * 3.1% = 68820.0
Personal income tax paid for employees for 5 years will be 444,000 * 5 * 13% = 288,600 rubles.
Also, entrepreneurs pay insurance premiums for themselves in Pension Fund of the Russian Federation and compulsory medical insurance funds in the amount determined on the basis of the cost of the insurance year.
The cost of an insurance year is determined as the product of minimum size wages (minimum wage) established at the beginning of the financial year for which insurance premiums are paid, and the rate of insurance premiums in the relevant state off-budget fund magnified 12 times.
Thus, insurance premiums for the planned year will be:
- Contribution to the PFR 4330 * 12 * 26% \u003d 13509.6
- Contribution to the FFOMS 4330 * 12 * 3.1% \u003d 1610.76
- Contribution to TFOMS 4330*12*2% = 1039.2
- The total burden of insurance payments for the year will be 16,159.56 rubles. For five years, 16,159.59 * 5 = 80,797 rubles 95 kopecks will be paid.
This project will pay off in 3 years from the start of the activity.
1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
How to increase your chances of success even before the start of the project
Before finally deciding which direction to choose in the field of catering, we suggest that you pay attention to other business solutions. It is better to invest a little time and a small amount of money into a detailed study of this niche now than to regret a missed opportunity or a hasty decision later.
Which OKVED to choose for business registration
- 30 - restaurants and cafes: production, sale directly at the place of manufacture, sale of drinks, provision of food in railway cars and ships, sale of food outside enterprises;
- 63 - sale of food products through special machines;
- 40 - activity of bars;
- 52 - supply of catering food products.
What documents are needed to open a business
To open a cafe, registration of entrepreneurial activity is required, which is carried out at the location of the future cafe. In the choice of legal organizational form when starting a catering business no. When registering a small cafe, it is best to give preference to the design of the IP. You also need to have:
- Agreement for the lease of premises for business;
- SES permit issued by Rospotrebnadzor;
- Permission from the fire inspectorate;
- Permission of the local administration to open a cafe in a certain place;
- Approved program production control Cafe;
- Service contracts for cafes, which are concluded with public utilities and other services for garbage collection, air conditioning maintenance, disinfection, etc.
You may also need contracts for dry cleaning of accessories that are involved in serving visitors: tablecloths, napkins, uniforms. The most difficult thing to issue a package of documents will be in Rospotrebnadzor, which will require compliance with SNiPs. The easiest way is to open a cafe and legalize activities in the premises where there used to be a catering point, in a shopping center.
Do I need permission to open a farm
When opening a cafe, additional permission may be required for:
What you need to know about government support for small businesses in Russia
Restaurant business plan: general information+ choice of the class and type of institution + 9 sections of the document + recommendations for writing a resume + 20 main stages of the project implementation + 6 ways to attract the interest of the audience + a typical list of equipment + cost and income estimates + 6 risk factors.
Back in the 18th century, the restaurant business was born for the first time. The modern catering industry is moving with the times, and today more and more investors are ready, after studying the restaurant business plan in detail, to invest their money in this business.
After all, the restaurateur proper organization establishments expect a pleasant reward for all the efforts. The same applies to investors who want to get their profit.
Even if you have enough own funds to start and you do not plan to attract investors, drawing up a plan for further actions to open a restaurant is the most important task at the first stage.
What is important to know before opening a restaurant?
The catering business is unlike any other. This is a very labor-intensive, responsible business that cannot be done “loose-sleeved”. Keep in mind - it is characterized by huge risks and unpredictable results.
To be successful, the future restaurateur must be informed in the most different areas because the restaurant is a unique economic unit. It is both commercial and manufacturing plant, requires from its future owner knowledge in such areas as design, architecture, cooking, marketing.
Despite the fact that many tasks are assigned to the staff, an entrepreneur must understand financial issues, be able to work with people, control spending, purchase products, worry about good customer service, and so on.
A great burden of responsibility rests on the shoulders of those who wish to open their own restaurant:
- Firstly, the restaurant business in Russia is still very young. Only recently the Russian market of catering services began to gain momentum. At the same time, a high level of competition has managed to form in this field of activity, and only strong players manage to stay afloat.
- Secondly, even opening a modest restaurant is a costly business, both financially and in terms of time.
Here are just a few of the responsibilities:
- search and rent of premises;
- development technical plan together with engineers, builders, designers;
- preparation of a business plan for the institution;
- purchase of equipment and its installation;
- restaurant design;
- provision of dishes and other paraphernalia;
- formation of a staff of employees;
- conclusion of contracts with service companies for the removal, disposal of garbage, etc.;
- purchase of food, drinks;
- menu creation;
- financial troubles (billing, wages, etc.);
- restaurant maintenance;
- rent payment, utilities, taxes, etc.
The public loves not only tasty and healthy food, but also a pleasant environment. Therefore, the restaurateur also needs to create an atmosphere of cordiality, a holiday in the restaurant, so that customers can eat deliciously outside the home and have a good time. Only then will they return to the restaurant again and again.
As you can see, you cannot do without devotion to your work in the restaurant business. However, the reward is worth it. The minimum profitability can be 20-25%, and with effective management it reaches 60%.
If you are ready for this, think carefully about the type and class of the restaurant, its location and concept, because this will need to be reflected in the business plan.
1. Choose the type, class of the restaurant and the room.
Impossible without indicating the hallmarks of the restaurant and its type.
Restaurants may differ in the range of products offered. These are specialized establishments where the menu is made up exclusively of fish, cheese, meat products, etc. They also include restaurants, the range of which represents national/foreign cuisine. There are also non-specialized catering establishments.
According to the location, the division occurs into:
- dining cars;
- food courts;
- "heavenly" restaurants;
- hotel restaurants;
- landscape restaurants, etc.
Based on the interests of the audience, they open healthy food restaurants, clubs, salon-restaurants.
The purpose of the premises and the composition determine their type of establishments - mobile, permanent.
Restaurants can be classified both in terms of form and level of service: buffet, catering, when food is delivered to order in remote place, classic (with the presence of waiters).
There are 3 classes of catering establishments (hereinafter POP):
- Lux - elite restaurants with high prices and an appropriate level of service. Such establishments are also characterized by luxury, a rich menu, a wide range of services, the specifics of serving dishes, and corporate identity.
- Higher - restaurants aimed at visitors with average incomes. They are associated with comfort, a variety of both gourmet and ordinary dishes, the presence of a bar with a large catalog of cocktails and drinks, originality of design.
- First. In the language of restaurateurs, these are fast foods, where people can order standard food options at an affordable price. Typical for fast foods are self-service, simplicity of the interior.
Having decided on the type of your restaurant and the class to which it will belong, you need to choose a room. The location to some extent determines the future of the institution.
If you want to provide a restaurant with a large flow of customers, consider options located in noisy urban areas, sites on busy streets. It is best when the restaurant is located in a place where both offices and residential buildings are located. Then the influx of people is guaranteed not only during the day, but also in the evening.
Before buying a room or signing a lease, find out which company operated here before. Try to avoid places where establishments have repeatedly been declared bankrupt.
The winning criteria for the premises are:
How to prepare a business plan for a restaurant: obligatory components of the document
Any plan of this or that kind of activity describes the project, displaying the goals of the business organization, stages of its implementation, marketing research, analysis competitive environment, financial calculations and other necessary information.
It can simultaneously act as a guide to further actions, and an assessment of the effectiveness commercial offer used during negotiations with creditors to encourage investment.
The essential components of a restaurant business plan are:
We propose to consider each item separately.
1) Where does a ready-made restaurant business plan begin?
The executive summary is the “chapter” of the business plan and is one of the most important sections of the document. It is the first thing that investors pay attention to. However, they write it last.
This happens because the summary indicates brief information taken from the entire plan of the restaurant. The overview section is designed to arouse interest among creditors by displaying the concept of the institution. The introductory part of the business plan shows how you are going to achieve your goals.
First, write the name of the project in it. In this case: "Business plan ... for a restaurant." Instead of a pass, the specification of the establishment, for example, "fish restaurant", is entered. Further, important information about your future enterprise is indicated, given that their volume should not exceed 10% of all information (1-2 sheets of A4 format) set out in the plan.
Thus, it is reported: organizational and legal form, legal address, Bank details, number of staff, goals and mission, advantages of the institution, financial prospects, the amount required to open a restaurant, sources of its receipt.
When writing a summary of the plan, you should adhere to business style, keep paragraphs concise but informative. This section requires a clear statement of goals and an explanation of the essence of the project in a language that is accessible to readers.
In the introduction, the use of graphs and lists is allowed, but it is not necessary to overload the plan with them. When describing your business, focus on what makes it good, why it deserves the attention of creditors.
If the summary captivates them, then they are guaranteed to study the entire document. Below you can see a business plan for a restaurant (an example of a resume). By working on this pattern, you will simplify your task.
2) What will be the stages of the project in the business plan for opening a restaurant?
Usually, in this section of the plan, they first write: “starts from the moment the investment is received.” After that, you must specify the end of the period, say 24 months. The stages of business implementation can be set out separately in the Appendix, which must be mentioned in this paragraph of the plan.
Regardless of the format of the restaurant, you have to go through the following steps:
All activities are signed in the plan indicating the conditions for implementation and the time spent on each action.
3) The basics of drawing up the characteristics of the object in the business plan of the restaurant.
The section of the business plan that affects the feature must submit general information about the restaurant. It substantiates the choice of the restaurant segment and the location of the institution.
In addition, the description of the business plan should include:
- POP price category,
- determining the type of kitchen and equipment,
- provision of basic and additional services.
Outlining the concept of the restaurant, you should paint the proposed range of dishes. For example: “In the Health restaurant, 45 dishes are available to customers: dietary meat, vegetable salads, low-calorie desserts + 20 soft drinks”.
It would not be superfluous to mention in the plan the parameters of the room chosen for the restaurant, its capacity, the number of halls, the presence / absence of a courtyard, and the design style. Once you're done, describe your target audience.
Based on this factor, the pricing policy of the restaurant is determined. The mode of operation of the institution is another detail, the inclusion of which in the business plan is recommended.
And remember: this section helps the future restaurant owner and lenders see what the business will look like in practice.
4) The importance of developing a restaurant marketing plan.
The marketing plan displays all the research you have done on current trends market. Its importance lies in determining the direction of activity.
This section in the business plan of the restaurant is made up of the results of an analysis of the market situation, the wishes of visitors, an assessment of the level of competition, and the determination of competitive advantages.
In the course of analyzing the current market situation, an entrepreneur must take into account external factors, including political, legal, technological, social, and cultural ones. When exploring market players, you need to weigh all sides - both strong and weak, business threats, opportunities.
Similar restaurants located in the area of 500 m can deprive you of 2/3 of your profits by luring visitors to them. Therefore, it is essential to study local competitors.
Some turn to experts for analysis of competitors. But the services of professional marketers will cost the restaurant owner a considerable amount. Required for marketing plan information can be obtained independently and free of charge.
To do this, follow the instructions in the picture:
If competing establishments are registered as legal entities, a legal way to obtain information about them, including financial statements, is an appeal to Rosstat.
You will have to pay for the service, and business data may be presented with underestimated revenues, but this way you will know the performance of competitors, average check for the services of other restaurants and POP.
also in public access you can find information about the market situation. According to statistics for the past years, there are more than 30 thousand POPs in the Russian Federation, and the premium class segment restaurant business not so busy. If an entrepreneur decides to open a restaurant of this class, where there is no active competition, the investment invested in the business will pay off relatively quickly.
Finding out how much Russians are willing to pay for food, services and leisure, you will see that the value of consumer spending does not exceed 4% (more than for health care and communications).
And the preferences of the population lead to their increase, therefore, the business of opening and maintaining a restaurant is promising. Pay special attention to the analysis of the potential of customers.
Rosstat will help you find out the turnover retail food and catering, which is important in business planning.
For 2016-2017 the following picture emerged:
Try to fill the marketing plan not only with textual material. Numeric values, which as a result of the work done, you may have a lot, display in tabular form. The best option would be to include diagrams in the business plan of the restaurant.
At the end of the marketing plan, indicate the strategy, i.e. the course you have chosen to achieve high performance. The business strategy is determined based on different aspects one of which is the formation of consumer opinion.
Mention in the plan the measures that will be taken to publicize the opening of the restaurant, create an image and attract the target audience:
- (signboards, stops, announcements on transport, radio, television, mass media), video, audio advertising;
- creating your own web resource;
- holding social events;
- printing and distribution of promotional products (booklets, posters, business cards);
- provision of infrastructure;
- creation of good working conditions.
Write in the marketing plan that you are definitely going to place information about the restaurant on the Internet, for which popular web sites and a business card site will be involved.
5) Development of a production plan for the restaurant.
The section of the business plan, following the marketing one, shows the production capacity of the institution, the characteristics of the premises. It includes calculations of the costs of purchasing the necessary equipment.
For example, the cost of a standard distribution line used in fast foods starts at 750,000 rubles. If you plan to prepare exclusive dishes, the costs will be appropriate.
It is difficult to unambiguously estimate all costs, but approximate calculations are required. Don't forget to enter in production plan total funds that will be spent on the purchase of furniture, bar counters, household items and equipment, utensils (dining room, kitchen, main and spare), attributes for sorting restaurant tables, interior decorations.
In addition, you will have to spend money on a program to automate the control and accounting system. The minimum price for the most advanced computer product, R-Keeper, is about $10,000. A cheaper option is Restaurant 2000. Another budget alternative could be "1C: Catering".
The expense item of the plan includes the purchase of vehicles used in the future for various needs of the restaurant.
The equipment of the PPP should be aimed at stimulating productivity growth and comply with safety regulations. Therefore, it is better not to spare money for supplying the restaurant with high-quality and efficient equipment.
The business plan indicates: name, model, quantity and technical specifications devices required for a restaurant.
For instance:
- electric stoves, ovens;
- fryers;
- microwaves,
- refrigerated tables;
- thermal showcases;
- vegetable cutters, meat grinders or blenders;
- coffee machines / coffee makers;
- thermopots;
- kitchen scales;
- racks for dishes;
- ice generators;
- washing bathtubs, dishwashers;
- refrigerating chambers.
Colorfully arrange the sorting items in the business plan:
6) What is the organizational plan of the restaurant based on?
The sixth part of the business plan outlines organizational issues. It deals with the organizational and legal form of the restaurant, managerial and service personnel (quantitative / qualitative characteristics).
Therefore, the organizational plan answers the following questions:
- What specialists need to be recruited?
- What will be the conditions and schedule of work (permanent, contract, etc.)?
- What is the salary and so on?
The composition and number of personnel are affected by:
- the nature of the service (combined, self-service, through waiters);
- dimensions, specifics and capacity of the restaurant;
- % attendance on weekdays/weekends and holidays;
- value category;
- assortment of dishes, etc.
Restaurant staff usually consists of: cooks, manager, hall manager, waiters, bartender (1-2 people), accountant, cleaners, cloakroom attendant, musicians, security.
Also in the business plan are reported official duties every worker. For a waiter, this means friendliness and respectful, attentive treatment of guests, a thorough knowledge of the menu, a neat appearance, correct filling of the bill, paying guests, etc.
7) The financial part of the business plan of the restaurant.
The seventh point of the business plan is the least creative. It requires mathematical calculations and concentration to find out the cost of the project. The cost estimate contains conditional costs for paperwork, registration, purchase of equipment and other equipment, textiles, tailoring of uniforms, printing of printed materials.
Also, separate items of expenditure in the business plan of the restaurant will be:
- advertising;
- decoration of the premises;
- rent and utilities;
- salary;
- taxes.
The calculation also includes funds spent on the purchase of food and drinks, and other expenses for doing business.
After the calculations, you should have something like this table in your plan:
Then proceed to the calculation of revenue, net profit. When an implementation program is drawn up, the supposedly low profitability threshold, the plan for production volumes and the provision of services for the billing period are considered.
Having formed in financial terms profit and loss statement, cash flow, you will see a more realistic picture and understand whether you can “pull” the restaurant, how much you need to borrow.
The sources of financing are described in detail in the business plan of the restaurant, the system of guarantees provided by you to investors, the predicted income structure, key indicators efficiency.
Namely:
8) What risks are assessed in the business plan?
No matter how hard you try to convince lenders that your restaurant is safe, there are potential risks involved. Their detail and objectivity of the assessment depends on who you are preparing a business plan for - yourself or investors.
First, you need to submit a list of the risks themselves. Secondly, describe in the business plan the actions that you are going to take if they actually occur.
Risks may be unforeseen when natural disasters occur, fires are not your fault. Then the losses are covered by insurance.
The second group of risks mentioned in the business plan is − commercial. Such a threat looms when marketing research is poorly conducted, as a result of which competitors are underestimated, shortcomings emerge in the analysis of market factors, etc.
The third and fourth types of risks - economic and political, respectively. They can be predictable to a lesser extent, since they are caused by the political situation in the country, the crisis, and the decline in demographics. Poorly selected restaurant staff is another reason for the risks.
Serious factors in the bankruptcy of a restaurant or other adverse events can be:
In the conclusions of the business plan, its developer should summarize the work done. As a rule, here they go along the thumb, emphasizing that this kind of business is highly risky, but at the same time, promising and profitable.
From startup to success: opening a restaurant from A to Z.
How to write a business plan? Walkthrough
Restaurant business plan - an example to study
If after reading this article you still have questions, we recommend downloading any ready-made restaurant business plan from the proposed samples.
Example #1 can be downloaded from the link - https://depositfiles.com/files/4p7c5t40a
Example #2 see here - https://depositfiles.com/files/36w26z6xc
Example number 3 is clearly presented here - https://depositfiles.com/files/bj2rwhgoe
Restaurant business plan- the starting point of an entrepreneur who wants to occupy a niche in the field of catering. If the marketing and pricing policies are correctly built, the approach to organizing all processes and creating a reputation is correctly chosen, the restaurant will bring the expected profit.
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In practice, it has been shown that the demand for catering establishments is increasing, regardless of whether it is fast food or an expensive restaurant. There are several reasons: the growth of the well-being of the population, the desire for a better life, development of tourism. The market of restaurant services is always free and is waiting for the involvement of private entrepreneurs.
Any idea has the right to life and will be successfully implemented in the form of a particular business, if you properly invest your soul and money in it. And one more thing: if you reflect your desire to work in a properly drawn up business plan.
Practice shows that the catering segment remains relatively free in the domestic market. And this despite the fact that cafes and restaurants are opening in tens and hundreds. True, they close in approximately the same numbers, however, their number remains quite impressive, and the fact of the existing fierce competition must be taken into account when drawing up a business plan for your cafe.
One should also take into account the indisputable fact that each of the existing cafes has its own visitors, even regular visitors, even fans. But how to win the heart of a random visitor and turn it into a permanent one is a little lower.
Now we suggest you consider several reasons for the strong popularity of cafes as a type of entrepreneurial activity among newly minted businessmen:
- the well-being of the population is increasing, and people aspire to the European way of life, an integral element of which is visiting pleasant catering places;
- organization of new offices, business centers and trading floors - a great occasion to open a new cafe, where their employees will be happy to have lunch or drink coffee;
- cafe is the perfect place for romantic dates, friendly and business meetings. People are willing to pay for the possibility of such communication;
- among the abundance of already existing children's cafes, young tireless visitors do not get tired of looking for something else, more interesting and tasty.
Planning as a basis for success
If you have chosen the difficult path of a businessman for yourself, remember one simple truth: the result is already formed from the minute when, taking a pen and a calculator, you begin (to the smallest detail!) to plan your business.
Time, scope and budget. These three components are the foundation of your successful business. How long should your cafe last, how much money are you willing to invest in it, how much will it be? If you can already answer these questions now, then your project not only has the right to be implemented, it will bring you income.
A prerequisite for a good business plan is accurate calculation and predictive planning.
Market and competition analysis
Before you start implementing your business idea, study all the competitors involved in a similar business. Analyze their pros and cons in work, improve them best ideas and best practices, bring something of your own - and use it in your institution. An improved idea is not considered plagiarism.
Also study in detail the shortcomings of competing cafes in order to avoid them in your work.
Selecting the type of institution
What cafe are you planning to open? Choose the type of establishment that suits you best, and, based on this, plan your budget, location, and target audience.
From all types of cafes most relevant:
- elite;
- children's;
- cafe for the middle class;
- evening;
- Internet cafe.
Whichever of these types of establishments you plan to open, you need to clearly know the differences between a cafe and a restaurant, a cafe and a bar, a cafe and a canteen, so that the elements of functioning of other catering establishments do not overlap with your cafe.
Branded labeling of appliances and the obligatory presence of two specialties, pretentiousness of design - this is a restaurant style that the owner of a cafe should not chase after. Although the uniqueness of the interior and some kind of "zest" in the menu are quite welcome.
Choice of cafe location
When planning to open an institution for a wide audience, take care of its location, which will be convenient for the visitor and profitable for you. The place must be:
1. Crowded. Many bet on the central streets of the city, but lose sight of business zones and office buildings.
2. With availability transport entrances and parking.
3. Relaxing. Close to park areas away from busy highways.
Location, name, interior of the restaurant
The premises for a cafe can be rented, bought or built, depending on the means and desire of the owner. The main thing is that the area of \u200b\u200bthe premises and the number of seats you are counting on meet the requirements of the law - best option 280 m² area for 50 seats.
When working on the concept of the establishment, make sure that the name of the cafe and its interior “echo” with each other. If the cafe is themed, then the theme should be traced in everything: from the paintings on the walls to the uniforms of the waiters. It largely depends on how a random passerby who accidentally looked into your cafe wants to come here again and again.
Allocate enough funds from the general budget for decoration: if, according to the proverb, a guest is greeted by clothes, then he is also picky, and he will not stay long in an uncomfortable, ugly, sloppy hall.
Equipment for cafes and restaurants
For a catering place you will need a standard set of equipment:
- plates;
- grill;
- refrigerators (be aware that different kinds products must be stored separately, in different refrigerators);
- ovens and cookers;
- sinks;
- production tables;
- tableware;
- tables and chairs for visitors.
Cafe staff
A young, barely opened institution should not risk its reputation from the first days, even if it has not yet developed, and hire unskilled people with the hope that they will learn all the intricacies of the profession directly at the workplace.
Employees must be:
- professional;
- cultural in dealing with visitors;
- neat and healthy (it's catering!);
- interchangeable.
If you plan your cafe to work in two shifts, then the staff should consist of 2-4 cooks, 2 administrators, 2 bartenders, 6-8 waiters and 2-4 auxiliary workers, whose salary and mandatory deductions you must take into account when drawing up a business plan .
We compose the menu of a cafe or restaurant
The wider the range of dishes and the more varied they are, the better for the image of the cafe and, accordingly, the wider the circle of its visitors. The guest should have a choice and a guarantee that the dish is prepared from fresh products in compliance with all sanitary standards. Choose suppliers exclusively from trusted or recommended ones, refuse random purchases, even if the price is very attractive.
Work out the menu in detail. Try to avoid banal dishes, or at least change their names. The original name attracts the visitor - a dish with a sonorous or unusual "name" is definitely worth trying.
40 dishes on the menu, including desserts and snacks - quite enough for a cafe, plus at least 50 items of drinks, including alcohol and traditional tea and coffee.
Advertising and PR cafe
The costs of these components must be MANDATORY included in the business plan as a separate item. Of course, you have the right to choose and the right to save money and conduct an advertising campaign once. But a greater effect is given by the constant advertising of the institution when it is already working, and when its name already says something to potential visitors.
What should be a business plan for organizing a cafe
The popularity of the cafe directly depends on the correct development of the business idea. You need to choose the orientation of your establishment: whether it will be a children's cafe or a place fast food or an ice cream parlor, you will open a bar, or it will be a pastry shop - it's up to you. But you also need to take into account the fact that the cafe should have a good location, depending on the population density and the material condition of citizens. It is necessary to consider this in as much detail as possible in the business plan.
When drawing up your business plan, you can take the help of qualified specialists or draw it up yourself, based on research on the work of similar cafes. If you choose the first one, you will get a very effective business plan, but you will also pay a lot to a specialist. And in the second case, having managed the most miserable costs, there is a chance of encountering certain difficulties; plus, you may not be able to achieve the effectiveness of your business plan. In any case, you must be aware of what and why in your business plan.
Cafe business plan with calculations
Conducting marketing analysis, first of all, pay attention to the main trends that are currently present on the market, the ratio of supply and demand, form a circle of main competitors.
When analyzing competing establishments, study in detail their assortment, location and pricing policy.
In the production part of the business plan, describe your project in the most detailed way: how many dining rooms you have planned in the cafe, how many seats each is designed for, how much space is allocated for the dining area, and how much for the kitchen. The brighter and more detailed the image of the future cafe is described in the business plan, the clearer it will be for the investor.
Fixed assets (equipment and furniture), menus, and the number of staff should also be included in this section.
When budgeting a project, it is most reasonable to group the estimated costs by type:
- rent;
- salary for staff;
- payments for;
- purchase of goods;
- utility bills, etc.
For investors, the section "Project Profitability" is very important. They focus on the payback period forecast, so calculate it as accurately as possible (usually this period is a little over a year). The profitability of the cafe in the subsequent period, optimistic and pessimistic scenarios for the development of your business should also be included in the business plan as mandatory items.
Be sure to indicate the average cost per order.
Profitability of a cafe or restaurant
The profitability of each type of catering establishments depends on factors that differ insignificantly from each other.
A children's cafe will work profitably with a staff of 15–20 employees who serve visitors in a quality manner (this is the main criterion). The presence of a full-time confectioner and a playground for games can increase the profitability of the institution by another 30%.
The profitability of a fast food cafe is affected by the location, work schedule, and staff qualifications. An important role can be played by the interior and the convenience of furniture.
Not so long ago, they took their place in the niche of the Internet cafe segment, and even old-timers in the market can envy their profitability - according to analysts, it is about 100%. These types of cafes are becoming more and more popular, but such a high profitability can only be maintained in a big city, and not in a provincial village.
In order to make it easier for you to work on the business plan of your cafe, we give an example of a ready-made - “ripened” and accomplished plan.
Even a non-professional can draw up such a business plan. The institution under which the project was drawn up is rather unpretentious, but in certain circles it will be able to gain popularity.
Business plan for opening a "Little Cafe"
Target: more open than a small compact cafe in a residential area of the city of N.
Summary: investment — 40,000 c.u. per month
Projected return on investment— from 12 to 15 months;
Projected net profit(monthly)— from 3,000 to 4,500 c.u.
Project description: the name "Little Cafe" with one hall for 40 seats and one kitchen hall.
The establishment will be located in a rented room on the ground floor of a residential building in a former apartment converted into a catering establishment.
The cafe is supposed to serve snacks and drinks from semi-finished products, which will significantly reduce the cost of purchasing products, and, as a result, the amount of start-up capital, as well as save on kitchen equipment and the number of staff, namely: cooks.
"Little Cafe" will be positioned as an establishment of the lower price category. The average price of a check in a cafe will be 5.5 USD..
Subject analysis: the issue of organizing public catering in the sleeping areas of cities remains quite relevant. There are not so many places where you can organize a meeting with friends, have a bite to eat at lunchtime, sit in a company and have a drink. The main income of the cafe expects to receive from the sale of alcoholic beverages.
In order to diversify the menu and be able to offer guests not only dishes from semi-finished products, there is a prospect to involve pensioners and housewives living in the neighborhood in the work of establishments: they can provide cafes with homemade food at affordable prices.
Analysis and characteristics of the target audience: potential visitors " small cafe” may well be representatives of unemployed youth, employees of firms “X” and “Z”, located nearby, as well as housewives living in the area.
Market analysis. Competition: For the Little Café, these mid-range or high-end establishments are not competitive, but old, cheaply priced cafes can be a threat. Having studied their work schedule, menu and pricing policy, we can conclude that it is realistic to win if you extend the opening hours of the establishment, reduce prices for the same dishes served by 5% and introduce homemade dishes to the menu.
Outlook: after some time, you can equip the kitchen with new equipment, introduce dishes of national cuisines into the menu and, thus, repurpose the cafe.
Advantages of innovations: will remain regular customers and new ones will come, the average price of a check will double.
Minuses: costs will double.
Risks: personnel will be recruited from the inhabitants of the area, there is no guarantee of high qualification. And the reputation of such small establishments begins with the quality of service.
Equipment: refrigerators (2), bar counter, microwave oven, production table, tables for visitors (10), chairs for visitors (40).
Staff: administrator, bartender, waiter, accountant (incoming).
Feasibility study and implementation features (average figures are used):
- rent - 2,000 c.u. per month;
- redecoration of the premises - 2,000 c.u. per month;
- equipment — 7,000 USD;
- furniture - 5,000 USD;
- utility bills - 1,000 c.u. per month;
- purchase of food and alcohol - 3,000 c.u. per month;
- advertising campaigns - 1000 USD;
- payroll fund — 3,000 c.u. per month (including deductions).
Schedule. Revenue: the operating time of the "Little Cafe" is from 10.00 to 22.00. The planned income can be obtained with a 50 percent load of 7 tables.
Conclusions: such a business plan is seen as a guide to starting a family business.
The above order is suitable for fast food cafes, mini-cafes, summer or roadside cafes. The calculations can also be applied to the organization of an ice cream parlor or a pastry shop.
You can download a sample cafe business plan for free - use it.
Thus, with the right approach, opening a cafe is not a very difficult task, the implementation of which will be accompanied by investments and the search for investors.
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