Job description of a marketing analyst. Marketer: job responsibilities Job description of an IT company marketer

Job description of a marketing analyst [name of organization]

This job description has been developed and approved in accordance with the provisions and other legal acts governing labor relations.

1. General Provisions

1.1. The marketing analyst belongs to the category of specialists and reports directly to [title of the position of the head].

1.2. A marketing analyst is appointed to a position and dismissed from it by order of [position name].

1.3. A person who has a higher professional education in the specialty [insert as needed] and at least [value] years of work experience in the specialty is accepted for the position of a marketing analyst.

1.4. The Marketing Analyst should know:

Legislative and other regulatory legal acts regulating the implementation of entrepreneurial and commercial activities;

Legislative and other regulatory legal acts in the field of analytical activities;

Market economy, entrepreneurship and basics of doing business;

Fundamentals of commercial pricing;

market conditions;

Assortment, classification, characteristics and purpose of goods;

Fundamentals of Marketing;

Patterns of market development and the formation of demand for goods;

Marketing research methods;

Information processing methods using modern technical means;

Basics of labor legislation;

Internal labor regulations;

Rules and norms of labor protection, safety measures, industrial sanitation and fire protection of construction sites.

2. Job responsibilities

The Marketing Analyst is responsible for the following:

2.1. Implementation of search, collection and analysis of marketing information.

2.2. Study of the features of the promoted product, analysis of consumer requirements for the product based on the results of marketing research.

2.3. Conducting assortment analysis.

2.4. Studying the market for similar goods and services (analysis of demand and consumption) and its development trends.

2.5. Forecasting sales, planning volumes of purchases and production.

2.6. Development of proposals to minimize costs.

2.7. Analysis of operational data on the results of sales, balances, shortages.

2.8. Analysis of specific activities of the marketing plan, identification of weaknesses, if necessary, return for revision.

2.9. Analysis of the client base.

2.10. Identification of unsatisfactory product parameters, customer requirements for the product and bringing them to the management to adjust the product, giving it new consumer properties.

2.11. Monitoring activities and marketing activities of competitors.

2.12. Monitoring publications, including in Russian and foreign media.

2.13. Development and maintenance of a database on the market (competitors, segments, product categories, prices).

2.14. Preparation of a weekly news block of information.

2.15. Preparation of analytical reports, marketing justifications and recommendations.

2.16. Preparation of presentations for management and potential partners.

2.17. Identification of threats to the development of the organization, development of a plan of anti-crisis measures.

2.18. [Other Job Responsibilities].

3. Rights

The Marketing Analyst has the right to:

3.1. For all social guarantees provided for by the legislation of the Russian Federation.

3.2. Receive information about the activities of the organization necessary for the performance of functional duties from all departments directly or through the immediate supervisor.

3.3. Submit proposals to management to improve their work and the work of the organization.

3.4. Get acquainted with the draft orders of the management relating to its activities.

3.5. Sign and endorse documents within their competence.

3.6. Participate in meetings that discuss issues related to his work.

3.7. Require management to create normal conditions for the performance of official duties.

3.8. Improve your professional qualifications.

3.9. [Other rights under labor law Russian Federation].

4. Responsibility

The Marketing Analyst is responsible for:

4.1. For non-fulfillment, improper fulfillment of the duties provided for by this instruction - within the limits determined by the labor legislation of the Russian Federation.

4.2. For offenses committed in the course of carrying out their activities - within the limits determined by the current administrative, criminal and civil legislation of the Russian Federation.

4.3. For causing material damage to the employer - within the limits determined by the current labor and civil legislation of the Russian Federation.

The job description was developed in accordance with [name, number and date of the document]

Head of Human Resources

[initials, last name]

[signature]

[day month Year]

Agreed:

[position]

[initials, last name]

[signature]

[day month Year]

Familiarized with the instructions:

[initials, last name]

[signature]

[day month Year]

The marketing profession has a rather short history, but it is developing very quickly. More recently, some hundred years ago, marketing referred to advertising. And only at the beginning of the twentieth century it was singled out as a separate specialization.

Since this profession is quite new to Russia, the job responsibilities of a marketer can vary greatly in different companies. In the article we will consider the standards that the Russian Marketing Association has set.

Main responsibilities

A large number of people do not even know what kind of profession it is, a marketer. You can get some idea of ​​​​the profession if you find out what the functions of a marketer are. So the main responsibilities are:

• market research;
• interaction with clients;
• study of competitors;
• development of a client base;
• search for new trends;
• financial analytics.

Let's take a closer look at each of these functions.

Market research

Market research is perhaps one of the most important functions.

It is necessary to be aware of all fluctuations in the market and be able to quickly adapt to any changes. This is due, first of all, to the fact that if a company is not able to quickly respond to market changes, then it will inevitably suffer losses and give up its positions to competitors.

The main tools that allow the marketer to cope with this function are the media, the study of competitors' offers and communication with the end consumer of the product. In addition to the fact that it is necessary to collect this data, you need to be able to analyze it correctly and apply the results obtained in the enterprise.

Customer Relations

Communication with clients is extremely important. The job description of a marketer must include this item..

Only by communicating with people who are consumers of the products of an enterprise or company, one can identify shortcomings and shortcomings. Interaction with customers allows you to answer several important questions:

• Why is this product being purchased?
• motives for buying this particular product;
• why the product of your company;
• product defects;
• whether customers are interested in additional services.

Thus, this communication will allow you to identify the motivations of your customers when buying a product and decide what makes you different from your competitors. In addition, by answering your questions, customers will express their dissatisfaction and criticism, which will allow you to become even better.

Read also: Responsibilities of a PR manager

Studying competitors

First of all, you should pay close attention and constantly “monitor” the prices of similar products from competitors. You need to know exactly what and how your competitors are better than you. And, finally, one of the main questions is why customers go to them, and not to you.

In general, studying competitors is quite simple. The presence of company websites, groups in social networks allows you to easily study prices and products, and even buyers' opinions about competitors' companies.

Development of a client base

One of the functions that a marketing specialist performs is to find new buyers interested in the product. In addition to finding buyers, the marketer is looking for new market segments or even a new market for selling the company's products or services.

All this information is extremely important, for example, for advertising campaigns. Especially if the strategic plans of the enterprise include the coverage of a new target audience.

In order to get new customers, it is necessary to identify their needs - in fact, this is the function of a marketer.

Search for new trends

Finding something new is always a marketing concern. It is necessary to identify the needs of customers and put them into practice. For example, expand the geography of delivery or increase the opening hours of your office. Actually, any measures that will help meet more customer needs and relate to this function.

financial analytics

Working with money also refers to the functional responsibilities of a person who holds the position of a marketer. A good marketing specialist can calculate the turnover of a firm, market, or competitors.

When conducting analytics, the following points should be highlighted:

• dynamic fluctuations in the market;
• development of competitors;
• revenues for various market segments;
• income and profit in terms of a commodity unit produced by the enterprise.

Financial analysis may not be the main function of this specialist, but it is an important part of the work that is the responsibility of an Internet marketer.

This article will cause a wave of anger from my fellow marketers, but it needs to be published.

At a minimum, because it will be extremely useful to owners who, regardless of niche and field of activity, will confidently say that finding a competent marketer is like finding a treasure.

So why the anger? Everything is simple! Most marketers who offer their services to the labor market are simply not suitable for these positions. As they say, no offense. Nothing personal, just business.

And we will start with philosophical (but quite practical) topics, and finish with dry specifics.

be able to sell

The first philosophical (practical) topic is sales. And the first thing we will discuss is why a marketer should be able to sell. How to find out? Let the marketer at the interview answer one question:

- Have you ever sold anything?

Naturally, the sale of newspapers in childhood does not count. I mean serious sales - by phone, at a meeting.
I just feel that now slippers from marketers flew into me 🙂 Because:

- Why should I sell? The job of a marketer is to paint, find, make promotional materials, attract a client and that’s it (as the people say, “master the budget”)!

And here it is not. In my opinion, a marketer who has never sold anything is an empty place.

How did you not sell anything?

Better then a salesperson who decided to engage in marketing. And now I will explain why.

Someone will hook, but it is not known who. And now I am talking about the b2c sector, in which everything is quite simple. In the b2b segment, things are still much more difficult.

In B2B, you can't do without sales either.

How difficult is it

He does not even know how the client will behave, which means that such a “lead marketer” cannot fully prepare promotional materials that will lead the client in accordance with the objection funnel, and this is his main task.

That is, just what an entry-level Internet marketer should know and be able to do (that is, the basics of the basics). And now I do not demand much from the future leading marketer. This is not even a tribute to fashion, but an ordinary routine.

He is an analyst

By the way. I almost forgot about one more duty, which is spelled out in all job descriptions in passing.

A marketer (and even more so an Internet marketer) is an analyst. That is, the duties of a marketer in a company are, first of all, an analysis of the effectiveness of advertising channels and their optimization.

Therefore, returning to the questions from the interview, one more mandatory task:

– What experience do you have in internet marketing or SMM?

If not at all, then you know what to do! Such a specialist will not suit you. And now I will tell you in more detail.

Do you think that there should not be such trained specialists (you can’t call them differently)? In theory, yes. But in practice, everything is different.

A simple example. As part of a marketing consulting project, we helped one of our clients select a marketer.

The main requirements are a possible lack of extensive experience, but an understanding of marketing, sales, online marketing and analytics.

I, too, was fully convinced that it was impossible to find a novice marketer with such a wide range of knowledge.

But how wrong I was! Seeing more than 10 applications from applicants with knowledge and experience in SMM, settings, work in and Google Analytics, and more. And all this, attention ... at the age of no more than 25 years and for no more than 30 thousand rubles a month.

common truths

Yes, I perfectly understand that if you are looking for the main responsibilities of a marketer, then 3 responsibilities in the key of “be able to sell, be friends with Internet marketing and the ability to analyze” are unlikely to suit you.

Therefore, here is a list of duties that any, even the most useless (God forbid, of course!) marketer must comply with:

1. Analysis of the target audience, company, product, markets, competitors;
2. Preparation and coordination of the advertising budget based on the advertising policy of the company;
3. Organization of various promotional activities (promotions, sales, events, etc.);
4. Elaboration of pricing and assortment policy of the company as a whole;
5. Analysis of the effectiveness of advertising activities carried out;
6. Studying supply and demand for the company's products;
7. Forecasting sales volumes;
8. Optimization of marketing business processes;
9. Preparing reports for senior management.

Briefly about the main

I perfectly understand that it is difficult to find a marketer who will combine all these knowledge and skills:

1. Salesmanship;
2. Ability to understand both offline and Internet marketing;
3. Ability to analyze and systematize the information received.

And the rest that a marketer at an enterprise should know (the list above) is theoretically unrealistic. But as I wrote above in the example, practically it’s quite even.

Yes, you can take a marketer without sales experience and train him in this, then taking a marketer to a company without experience in the Internet is just suicide.

And yes, this approach is quite justified in all areas. So the next time you ask yourself the question “What should a marketer know?” read the last list of this article again and it will disappear from you.

Marketing Job Description- a document that details the functions that fall within the competence of this category of employees of enterprises and organizations. The instructions also prescribe the rights, responsibilities and working conditions of the marketer.

Marketing manager job description sample

FILES

Why do you need a job description for a marketer?

This document serves, so to speak, as a guide to action for the employee. It clearly defines the boundaries within which a marketer can work, and also points out in detail those violations and mistakes that are best avoided.

Approximately to the same extent, the instruction is also necessary for the employer - it allows the management of the organization to coordinate the activities of employees, as well as optimize production processes.

Who is developing the document

Usually, the function of creating a document is assigned to the head of the structural unit, the head of the personnel department or the lawyer of the enterprise. In some cases, this duty passes to the secretary, or the director of the organization writes the instruction.

But, regardless of who does it, it is important that the document fits into the framework of the current labor and civil law.

Basic rules for creating instructions

There is no officially developed, approved at the legislative level, sample job description, so companies have the right to independently create a document form, focusing on their needs.

The standard, generally accepted version includes at least four sections:

• "General Provisions",
• "Main responsibilities",
• "Rights",
• "A responsibility",

which may, if necessary, be supplemented by other paragraphs.

The document is printed in one copy and must be signed by the head of the department (who is obliged to monitor the performance of the labor duties of the marketer), the employee himself (who thus indicates that he agrees with the functions imputed to him), as well as the head of the enterprise.

The main provisions of the job description of a marketer

To begin with, at the top of the page, on the right side, you should leave a few lines for the instructions to be endorsed by the head of the company: here you need to enter his position, company name, last name, first name, patronymic, and also leave two lines for signature (with decoding) and date. A little lower in the middle is the name of the document.

General provisions

Next comes the main part of the instruction and its first section. "General Provisions". It fits into which group of employees the marketer belongs to, the required qualifications, the level of education, the necessary work experience and length of service, as well as the procedure for appointing and dismissing an employee and replacing him during his absence from the workplace. Next, the immediate supervisor of the marketer is indicated (without specifying specific names).

Then, in the same section, a list of laws, rules, internal documents and regulations is entered that the marketer should be familiar with, as well as the methods and principles of work that he should follow.

Job Responsibilities of a Marketer

Second section "Responsibilities" describes the functionality of a marketer, namely the duties that he must perform, ranging from developing a strategy for promoting goods and services and ending with the accounting and analysis of the activities carried out. This part of the document should be treated with particular care, since it can make the document an evidence base in the event of litigation, both on the part of the employee and the employer.

Rights vested in the marketer

"Rights"- This is a section that gives the marketer specific powers designed to increase the efficiency of his work. In particular, it indicates the possibility of making independent decisions and taking various initiatives, permission to communicate with other structural divisions and the management of the company, as well as the right not to perform their work duties in the event of a danger to life or health.

Responsibility of a marketer for faults

In chapter "A responsibility" all errors, violations and offenses are prescribed, for which disciplinary punishment is possible. When developing this paragraph, one must strictly rely on the norms of the legislation of the Russian Federation, since neglect of them is fraught with sanctions against the organization itself.

At the end, the document must be certified by an employee whose competence includes monitoring the performance of the job duties of the marketer, as well as the marketer personally. At the very last turn, the instruction is submitted for approval to the director of the enterprise.

Job responsibilities of a marketer in a company, including instructions, functions and requirements, are determined by internal regulations and operating rules aimed at increasing the competitiveness of the company. For this reason, the developed documents containing the duties and functions of the employee require a “personal” approach, including the adaptation of a standard methodology to the financial, commercial and operational activities of the company.

The duties of a marketer include comprehensive control over a trade or commercial offer that forms the main income of the company. In practice, the interconnectedness of these processes may be related to the management system used, which in turn requires thoughtful design. All these tasks are assigned to the head of the personnel department, who manages this process and monitors the effectiveness of the resulting methodology in the workflow.

The job description normalizes the relationship between the employee and the employer, making the form of cooperation more understandable and transparent. For this reason, detailed development makes it possible to make work in this area more efficient and eliminate work conflicts between the employee and the employer.

General requirements for a marketer and main responsibilities

Job responsibilities largely depend on the nature of the company's activities, as well as the functions assigned to the specialist. The nature of the work also matters, whether the duties are assigned to one person or a whole department with a staff of analysts, managers and advertising specialists, each responsible for their own scope of work.

The job description is approved by the head in the form of an order of the company, along with the staffing table, which includes the position of a marketer. It should be borne in mind that responsibilities are not regulated, so instructions can be changed at your discretion. Some documents contain the following requirements:

• education;
• amount of knowledge;
• work functions in the field of marketing and advertising;
• features of operating activities;
• rights and responsibility.

A number of instructions that can be found on the Internet can be discussed from different points of view, first of all, the problem associated with the nature of the verification of the requirements described in this document. For example, the amount of knowledge in a particular area and its nature is quite difficult to assess only if the employee has received higher education and attended training courses with identical or similar names. Otherwise, the marketer will not be able to prove that he really has the necessary set of skills in the work area.

As you know, violation of the instructions can lead to a reprimand, and three reprimands will lead to dismissal under the article. So, not only the preparation, but also the signing of such a document must be taken sensibly and the attention of the head of the personnel department should be drawn to points that do not have a clear interpretation and can be presented in different ways. Such a remark in many companies can be alarming, as a result, the future employee will have to independently assess how the items described in the job description will be applied in practice.

On the part of the company's managers, it can be advised to describe the necessary functions and actions of the employee, depending on the characteristics of the enterprise. This is due, for example, to the different nature of offers in the real segment or on the Internet, where a trading resource can also be promoted, and actions to support it will be required.

Requirements for the presence of specialized education

Most job descriptions require the employee to have a special education in the field of marketing. Moreover, it is often not specified that education should be higher. In other words, bachelor's, specialist's and master's degrees are allowed in this position.

Some documents contain data that the position belongs to the specialist category, while nothing is said that this is an engineering degree. Thus, the specialist must be certified in the field of work in the specialty.

Is it allowed to work without fulfilling this requirement. Undoubtedly. Moreover, special conditions may not be reflected in the contract. In fact, if the employee submitted his documents, accordingly, he notified the employer about the nature of his professional specialization. Unless otherwise stipulated by the contract, the start of work is a fact of acceptance on a permanent basis.

What a Marketer Should Know

What should a marketer know? This item, which is often found in job descriptions, contains rather difficult to verify abstract data on qualifications. It is better to concretize it and present it in a different form. For example, in relation to the functionality for periodic reporting. This, at the same time, implies that the employee must have certain skills and check them in the form of documents in order to conduct operational activities.

The problem with hiring an experienced marketer is that the specialist must have a wide range of knowledge in the field of marketing and management. At the same time, be able to systematize data and knowledge and bring them to a compact form suitable for reporting and reading.

At the same time, the company's managers should take into account that the position of a marketer still belongs to the manager (in some enterprises, it is included in the category of senior managers). In fact, job responsibilities should not involve performing work related to other professionals, such as designers, website programmers, website content managers. The tasks of a marketer are related to planning work and tracking progress.

Job Responsibilities

Job responsibilities should include the entire specified set of work functions. The list should be systematized by categories, and also linked to real business processes in the enterprise. In this case, the activities of the marketer will be regulated and verified. The results of its work will be used by a number of interested departments, and not only produced and processed at their own discretion.

This approach will allow not only to track the performance of an individual employee and direction, but also to ensure the full use of the results of his work. It is worth noting again that the set of requirements for the job responsibilities of a marketer, in general terms, depends on the company, its operations and business process features.

General requirements and responsibilities include the following set:

• Studying the properties of the goods and services of the company, analysis, improvement, averaging of qualities, planning of advertising and marketing support.
• Studying the sales market, its features and characteristics, adapting the manufactured goods and services of the company to the specifics of the market.
• Analysis of consumer demand, determination of the target audience.
• Analysis of the competitive environment.
• Demand forecast.
• Assortment optimization.
• Analysis and optimization of pricing.

Rights

The rights section fixes the features of hierarchical subordination between employees within the enterprise, as well as the relationship of the employee with external organizations, including government agencies. The position of a marketer is authoritative, within its framework it is required to have a number of rights, and this is officially enshrined in the job description. In some enterprises, the responsibility of the employee is also fixed. This is especially true for companies with large advertising budgets that require increased control of activities.

How to spell: the structure and features of the job description

The job description is written with an exact indication of the position of the employee, then in the upper right corner there is a header for the certification of the document by the head of the company, containing: the words “I approve”, position, full name and date.

The paragraph "General provisions" fixes the general requirements for a specialist: how he starts work, the nature of the position, education, describing in detail the type, length of service, scientific or engineering degree. It also defines the general requirements for knowledge and the nature of the documents with which he will have to work. Usually, these contain general requirements that are formulated with a certain degree of abstraction. The subsequent paragraphs of the document should specify the general requirements.

Job responsibilities should be categorized and described with a fair amount of specificity. This item is completely related to the specifics of the company. Rights and responsibilities define the scope of the marketer's workflows and limitations.

The document has a well-established structure with the following points:

• "General Provisions";
• "Responsibilities";
• "Rights";
• "A responsibility";
• "Working conditions".

Please note that in many firms, work in the company begins on a trial period without registration for work. According to labor legislation, an employee is considered to be accepted on a permanent basis if he has actually taken up official duties. However, in order to prove this, it is necessary to present formal facts. They can be documents in which the marketer signs, as well as the testimony of witnesses who will be involved in the trial if necessary.

A detailed job description is a real tool that specifies the work of a marketer, making it understandable and transparent for the employee and his employer. For this reason, it is important to develop it in accordance with the characteristics of the company.

Features of the paragraph "General Provisions"

The paragraph "General Provisions" captures the main features of the work of a marketer. First of all, the name of the enterprise is always indicated, as well as the nature of the selection of the candidate and the appointment to the position. It should reflect the conditions of the probationary period in accordance with the current legislation, the suitability of the signed job description as a whole depends on the correctness of the wording of this paragraph. If violations of labor laws are implied, the employee can hold the enterprise liable through the courts.

Probation

The trial period should not exceed 3 months with a permanent labor contract (Article 70 of the Labor Code of the Russian Federation). In some cases, a two-stage form of concluding an agreement is practiced, which includes:

• fixed-term contract for a period of 2 to 6 months with a possible trial period of 2 weeks;
• permanent contract with a possible trial period of 3 months.

A two-stage form or a renewable fixed-term contract is in many cases the best form of working with marketers if the company has not yet decided on a marketing strategy. The specific requirements for the contract in such cases describe the specific needs of the company, for example:

• plan an advertising campaign and promotion strategy;
• create an online store website with a certain sales volume, etc.

On the part of the future employee, you need to pay attention to assignments, since in many cases they imply a marketing budget and feasibility. Inexperienced managers often set abstract goals for which they do not allocate enough funds. Such conditions must be negotiated, or it is not worth accepting such a job offer. Please note that the probationary period is always paid by the employer.

When appointing a probationary period for a marketer, it should be borne in mind that it cannot be applied to a number of employees, first of all:

• when filling a vacancy as a result of an announcement of a competition or transfer from another place of work;
• when appointing women with children under 3 years of age.

In the case of a probationary period, the goals and objectives of this period should be clearly recorded. They must be achievable.

Education

The education of a marketer can be enshrined in the staffing table, company accounting policies and job descriptions. Usually these documents are approved by the manager in the form of an order, and the candidate cannot be hired if he does not meet the approved requirements. Changing the requirements in orders for a specific applicant is not practiced.

A marketer in a company may have a different status, for example, generally accepted positions are practiced:

• marketing assistant;
• marketing researcher;
• marketing analyst;
• marketer-economist;
• head of marketing department.

Each of these positions may involve a different education. It is generally recommended to set general requirements. In the job description, this can be formulated as “economics, philology, engineering and economics, engineering (including exact sciences), higher education with experience in marketing and market research.”

Which means that almost anyone with a higher education and experience in the field of economics can take the position. This is due to the specifics of the work, for example, good results in this area are shown by software engineers and mathematicians. The position assumes the universality of qualifications in the field of economics.

Skills and knowledge

Very often in job descriptions you can find the sub-clauses "Marketer must know: ..." and "Marketer must have: ...". The usefulness of such items is rather debatable, as it assumes general knowledge, usually determined by special education. If the general requirements for the education of the applicant are indicated, it is possible to clarify knowledge in the field of economics, but there is no point in duplicating the knowledge and skills assumed by default by the education received.

In companies where business processes are quite clearly defined and accounting policies have been developed, it is better to make a reference to internal documents, including the requirements for office work in the marketing direction. For example, it can be formulated as follows: "The marketer must have the knowledge and skills to facilitate the fulfillment of the requirements of the company's accounting policies, general business practices and internal regulations (with reference to the title of internal documents)".

This wording determines the correspondence of skills, knowledge and the ability to perform work in accordance with the company's accounting documents and the adopted management system. Such requirements, firstly, imply a higher level of employee performance, and secondly, the specification of requirements for a particular business process.

Fulfillment of duties of a marketer in case of absence

The formal point of the job description is the principles of the appointment of "acting" for the period of absence of the employee, the allowable time of absence and the format of the duplicate position are also determined.

Hierarchy of the marketing department

The job description should fix the hierarchy of the marketing department (the paragraph begins with the words “Marketer is subordinate to ...”), the nature of subordination, reporting on the work done. If we are talking about an independent position in a company, it makes sense to carefully consider the duties, since they must not only be realizable, but also correspond to wages. Clarification of responsibilities helps to improve work efficiency.

Features of the item "Rights of the marketer"

The rights of the marketer, first of all, determine with whom an employee can communicate and formally introduce himself on behalf of the company. Usually, representation of interests in self-government bodies in connection with possible fines and complaints, as well as with contractors who are performers in the field of marketing services, is negotiated. It is important to determine the possibility of requesting documents from other departments, the developed "Accounting Policy" allows you to determine the type and regularity of their provision.

The possibility of signing documents is often described. When it comes to internal reporting, the signature implies the usual business practice determined by the position itself. If the marketer has the right to sign on behalf of the company, a link to the appropriate document granting this right must be provided. Usually we are talking about a power of attorney, which, in turn, determines the type of documents to be signed, as well as other restrictive measures.

This can be formulated as follows: “The marketer has the right to represent the interests of the company and sign contracts for the order of marketing products, the scope of competence is determined by the document “…”, the amount should not exceed “…” and the allocated marketing budget. Such an item implies the presence of a power of attorney signed by the head of the company, as well as budgeting, defined in the Accounting Policy, which fixes the allowable volume of transactions for a certain period.

Clause "Marketer's Responsibility"

The clause stipulates the conditions for the performance of duties and their non-fulfillment. It is usually abstract in nature; references are also made to internal documents of the company, which specify the scope of responsibility more specifically.

Responsibilities of a marketer: how to make work effective

The general terms of reference of a marketer without specifying specialization include the following areas, which can be indicated and specified in the job description:

• strategy for promoting the company's services;
• branding of promoted trademarks;
• advertising;
• promotion of unbranded products;
• research (market segment, consumer demand, sales forecasting, etc.);
• Internet activities of the company (website, online store, media activity).

Each of these areas can be specified in the job description or reference is made to additional documents. What is the benefit of linking to additional documents? Approved by the head of the enterprise include: staffing, job descriptions, accounting policies of the company. The rest of the regulations are considered internal documents and can be changed without making changes to the orders. Of course, this is determined by the developed corporate policy and corresponds to operational accounting, which should be publicly available to employees.

Please note that operational accounting, corporate policy and internal regulations are the main tools of management accounting. These documents should have a well traceable logic and be developed as a whole.

Conclusion

Not in all cases, a detailed job description has a well-developed logical structure. Nevertheless, a compact document is considered ideal, which has links to other regulations that clearly define the context of certain requirements for a marketer and his functional responsibilities. In practice, the job description is a reflection of the applied management system, specified by the features of operational and management accounting, as well as a number of official documents to which reference is made.