Cafe on the bus. Profitable business: cafe on wheels

Consumers, as you know, are greedy for new types of satisfaction of their needs. One of them was a cafe on wheels - this is a cheap and relatively fast payback way to create profitable business. Such cafes have appeared in almost every city, but the niche is still ready for new establishments. It is not difficult to open it - the main thing is to have a competent business plan for a cafe on wheels at hand.

Summary

Why are cafes on wheels so popular with aspiring entrepreneurs? The relevance of this business lies in its mobility. You will not know such problems as an unfavorable location and low traffic, which becomes a reason for the excitement of the owners of stationary cafes. On weekdays, you can be near business and student centers, at intersections and in parks, on weekends you can move to entertainment areas, on holidays you can be close to the crowd.

True, these advantages of business can only be used in cities with a population of 500,000 or more. In cities, it is simply pointless to open less. But even in large cities with a large number of tidbits, do not rush to be everywhere. Your customer base needs to build up, so choose one to three neighborhoods and settle there, and if the flow of customers decreases, try to feed people in other places. And do not forget about the seasonality of this business - in this regard, it is worth developing separate menus for warm and cold times, but there will be fewer buyers in winter in any case.

Cafe on wheels services: cooking, serving and delivering food, serving private and municipal events.

Stages of preparation for the work of a cafe on wheels:

• Development of the concept of the institution, writing a plan (you can use our example of a business plan), market analysis, determining the relevance of the institution, choosing the main points for trading.
• Selection and equipment of transport.
• Selection of equipment suppliers and its purchase.
• Registration of a cafe on wheels and obtaining the necessary permits.
• Conducting an advertising campaign.
• Hiring and training workers.

The target audience

The audience of the cafe on wheels includes the core of the middle class and the least wealthy part of it. He wants delicious ready-made food from a cafe, but in a stationary institution, the mark-up for dishes is high or he simply does not want to sit there. It is also worth focusing on young people, especially students and schoolchildren. The demand for a cafe on wheels appears among that part of the population that is constantly on the move and in business. She has to snack on the go - there is no time for a full meal in a stationary institution. Yes, lunch is more expensive.

A food delivery service of this level has no analogues in every city. Even in comparison with budget canteens and supermarkets with ready meals cafe on wheels wins. It is closer and the small queue moves quickly in the fresh air. Often casual passers-by or those who went out for a smoke break become visitors to a cafe on wheels, so the design of the van should be attractive.

Opening instructions

Before dealing with the practical issues of opening, a businessman will have to deal with paperwork. Cafés on wheels have a special relationship with legislation. On the one hand, no one can say that the point of sale is in the wrong place, because it is not stationary. On the other hand, any public catering enterprise must be connected to the sewerage and water supply, so in some cities the administration simply will not allow you to open a cafe on wheels. But, if there are other such establishments in your city, then there is a way to open your own cafe. If not, check this point with the administration.

The order of work is as follows:

• Choose the legal form and taxation system. IP on the USN is best suited.
• Your OKVED code is 56.10.22.
• Obtain the appropriate permit for your activity.
• Get permission from the SEC. To do this, you need certificates of conformity for equipment, contracts for disposal and cleaning.
• Get permission from the fire department. You will need a copy of the registration certificate for the van.
• Sign a contract with a supplier.

You need to be prepared for ground problems. Somewhere, like in Moscow, entrepreneurs buy permission to use land for several months. And there are no guarantees that you will extend it later. Hence the problem with obtaining a loan.

Menu development

First of all, you need to decide whether your establishment will buy ready-to-heat dishes from a stationary cafe or restaurant or cook food simpler on the spot. In the first case, there will be more choice, and fewer competitors. But the ready-made menu comes to you already with an extra charge, so it will be possible to raise income only by a chain of cafes on wheels. And the buyer does not expect intricate options from the van.

It is better to have your menu include snacks and drinks, if possible, main courses. You can specialize in one type of food - shawarma, hot dogs, pizza - or offer a wide range of treats up to 6 courses, as well as their variations. More than that, the tiny van kitchen can't handle it. Yes, and the qualification of the cook must be high in order to know and skillfully prepare a dozen different dishes. As snacks, you can offer sandwiches and sandwiches, pastries and sweets, fast food and dishes of national cuisines.

Choose drinks according to the season: in winter - hot and spicy, in summer - refreshing. But always leave popular ones on the menu, excluding alcohol (your cafe will not be suitable for selling it). retail space). If you want to serve foods such as pancakes, grills and barbecue dishes, purchase equipment of the appropriate capacity. In general, focus on similar points to understand how to take the audience.

Technical base

The most important equipment for a cafe on wheels is the wheels themselves. It can be a trailer, van or mobile shop. It's best to buy the latest options. The problem is that in six years they will require spending on repairs. "Kupava" and "Tonar" make these, but you can also purchase an already furnished establishment. If you decide to complete the cafe yourself, correlate the size of the equipment with the size of the room. And most importantly, do not forget to screw all the furniture to the floor. The amount you spend on equipment is the cost of opening a cafe on wheels from scratch.

Expenditure	Price (in rubles)
Van or mobile shop (used)	580 000
inverter	2 000
Generator	40 000
Noise isolation	26 000
Step heating	5 000
Design and cosmetic repairs	100 000
Air conditioner	70 000
Convector	2 000
Refrigerator (2)	60 000
Microwave	3 000
Food preparation equipment	150 000
coffee machine	300 000
Production table (2)	14 000
Audio system	17 000
Disposable tableware, napkins and packaging materials (1000)	500
Bin	1 000
Total	1 370 500

Staff

A cafe on wheels does not require a large staff. A driver is enough (he can also be assigned various technical duties), a cook and a cashier. Seriously approach hiring a driver: he must be experienced and know the city well. If the driver is careless or makes a mistake with the parking place, the business will suffer losses or get into trouble with the law.

Do not forget about an outsourced accountant who will manage your affairs. It will cost about 5 thousand rubles a month. Below is a table of personnel costs.

Marketing plan

In fact, a cafe on wheels is an advertisement in itself. It travels around the city, flaunts in the most crowded places. But some of the services of such an establishment are worth special advertising: catering for private parties, delivering food right in the van to cook it in front of the client. Use the media and advertising directories as an advertising platform. In addition, leaflets will be effective.

As a way to promote, you can use participation in city holidays. Usually, the administration agrees in advance on servicing such events. Don't forget about special promotions: birthday discounts, the sixth coffee as a gift, and so on. Lead a public in in social networks. Since there are many young people among your audience, affiliate programs will go with a bang.

Financial plan

It is also worth considering the recurring costs of repairs and Maintenance transport. It is necessary to lay about 40 thousand rubles a year for servicing a used car. Our cafe on wheels business plan with calculations shows that the weighted average income will be 270 thousand rubles per month, if we count on 30 people per day and the average check is 300 rubles. There are more visitors in summer, less in winter. This gives 3,240 thousand rubles a year. Well, the profit of a cafe on wheels for a month is approximately 40-50 thousand rubles.

And finally, the profitability of a cafe on wheels. If we divide profit by revenue and multiply by 100%, we get:

(50,000 / 270,000) x 100% = 18%.

Relatively low profitability is explained by high expenditures and a low margin, in comparison with a regular cafe. To increase profitability, it is proposed to sell related consumer goods to increase the average check, develop the brand and recognition of your company in order to increase the margin without the risk of losing customers.

Prospects and risks

There are enough growth opportunities: stable conditions for development, audience interest in new types of cafes. The owner of such an institution has the prospect of opening his own network. The main audience of cafes on wheels - the bottom of the middle class - is constantly growing, so the popularity will increase.

But there are many risks in business:

• Strengthening competition.
• Tightening legal regulations for establishments Catering.
• Insufficient population of the city.
• The unwillingness of the city administration to allow the cafe on wheels format to develop.
• Bad weather.
• Lack of capital due to banks' refusal to cooperate.

It is especially important to study the situation with similar institutions in your city and region in order to understand whether this market is suitable for your city. If there are few young people in it, as well as student centers and city holidays, if the city administration does not welcome cafes on wheels, you should not count on easy money.

Eventually

The project of a cafe on wheels does not require large start-up costs: 1,370 thousand rubles is a relatively small investment. You do not need to rent a cafe on wheels and buy a large batch of equipment - you are limited to a small van and a modest set of equipment. Monthly costs of 213 thousand rubles fully cover the profitability of the business - 270 thousand rubles per month.

We calculated that net profit a cafe on wheels will be about 50 thousand rubles a month in the first two years of operation, if every month you serve 900 customers. The profitability of a cafe on wheels is not so great, but, having quickly gained the necessary experience, the entrepreneur has every chance to raise the business. It remains to manage profits wisely in order to soon feed the city with the help of a chain of cafes on wheels.

Mobile cafes - perspective view business. Despite the abundance of mobile points, this segment of the market is not yet filled and will only expand over the years. If you take into account all the subtleties of this business and find your own chips, success will be guaranteed.

The mobile cafe market in Russia is developing at a rapid pace. Currently, the Russian consumer is served by more than 30,000 cafes on wheels. And this is a very approximate figure.

Experts agree that this business niche will constantly expand. It's quite an interesting type. entrepreneurial activity, and in this article we will talk about its main nuances. After the collapse of the USSR, numerous eateries, dumplings and pancakes somehow disappeared unnoticed.

This has freed up a large niche for mobile cafes. A mobile cafe is, first of all, a trailer equipped with everything necessary for cooking.

Previously, such vans were purchased abroad and cost quite impressively - up to $ 25,000. Today, their price has more than halved, and Russian market such a van costs about $9,000. On the territory of Russia, several companies are leading in the production of vans for mobile cafes.

This is, firstly, the famous Tonar company, which has been manufacturing various models of trailers for more than 10 years. "Tonar" began to be called any trailer, regardless of its manufacturer, often without even thinking that this is a proper name. This name even began to be used in the decisions of the leadership of various cities and regions regarding this type of trade.

But, unfortunately, the Tonar models are not directly suitable for opening a cafe, as they require quite significant additional equipment. Their main advantage is low price- 3-4 thousand dollars.

Another enterprise producing similar products is MAZ-Kupava. It has representative offices in Moscow and St. Petersburg. Several models of this manufacturer can be used for trade in grilled products and shawarma without additional modification.

The cost of such a trailer ranges from 5-6 thousand dollars. Another leader in the production of these products is the Avtoholod company. It produces more than 70 models of mobile cafes based on the MAZ-Kupava trailer. Products from Avtoholod will cost 5-12 thousand dollars.

The Russian company Delovaya Rus equips any trailers with equipment for a mobile cafe. On average, the cost of a mobile cafe equipped with everything necessary for work is about 10 thousand dollars. Approximately 5 thousand costs the simplest model, equipped only for cooking grilled chicken and shawarma.

By the way, it is these cafes that pay off the fastest - their products are relatively cheap, and they are bought willingly. The main buyers are the lower stratum of the middle class, the most numerous in Russia.

According to experts, the shelf life of the trailer with intensive use is 5-6 years. This should be taken into account by businessmen who do not plan to quit this business in five years. The choice of food that a mobile cafe can sell is unlimited.

The trailer will be easily equipped with equipment for baking, barbecue, barbecue, pancakes, potatoes, pies. The entrepreneur will only have to take care of the manufacturability of products and semi-finished products. So, there are no restrictions on products.

But there is whole line difficulties and nuances to be considered. First of all, a mobile cafe is a business of a big city. If the population of the city does not exceed 100-200 thousand, then opening such an institution is practically futile. In such cities, people have a different mentality - it is easier and cheaper for them to go home for dinner.

For more or less decent income can be calculated only in case of big holidays and in places of a large congestion of people. The second is the production base and the availability of semi-finished products. In the case of shawarma and grilled chicken, everything is simple - a semi-finished product is bought and grilled.

And products that are more difficult to prepare - pancakes, pies, or stuffed potatoes already require the presence of their own production base. In this case, the costs will pay off only if there is a network of at least five cafes.

The third, most topical point is the attitude of the authorities towards this type of business. The leadership of almost any city refers to mobile cafes as an inevitable evil that must be endured until better times, when stationary catering places appear. This attitude towards mobile cafes is present even in the capital.

And this is despite the fact that the authorities themselves involve cafes in organizing big holidays - May 9, City Day, New Year, etc. Due to the lack of activity standards for mobile cafes, officials themselves determine the policy regarding this type of business.

Hence the completely different situation not only in different cities, but even in the metropolitan districts. For Moscow, about 30 regulations have been developed regarding the activities of mobile fast foods, in some cases contradicting each other.

For this reason, scandals related to mobile food outlets often flare up in the capital. For example, in the Northern District of the capital, the prefect, referring to a certain decision, demanded that trailers be taken out for the night. If sellers complied with the requirement, this would lead to large additional costs on their part. All Tonars are connected to the mains. When moving, they would have to be turned off.

The food in the refrigerators could go bad, the owners would have to hire chauffeurs. In addition, towed trailers must be stored somewhere else. Fortunately, the prefect simply demonstrated to the entrepreneurs "who is the boss in the house." According to experts, the development of networks fast food on wheels, the lack of specific legislative framework. This is especially true for the issue of land.

In Moscow, for example, the owners of mobile cafes do not pay rent, but a fee for the use of land based on the declaration of Moskomzem. This permit is valid for up to three months.

After its expiration, they can easily either refuse to renew or move the point somewhere. Because of this uncertainty, the owners save on additional investments in the business. It is almost impossible to interest banks in this type of business, since there are no long-term guarantees.

And the attitude federal authorities worthy of a separate chapter. For example, at the moment, all-Russian sanitary standards have been adopted. Based on their requirements, mobile cafes must be connected to city sewer systems. There are no exceptions. In some cities of Russia, this type of business has already been banned, referring precisely to these norms.

Good traffic is the key to success

So far, this business has become most widespread only in Moscow. There are about 3,000 mobile cafes in the capital. And there is no talk of any competition yet.

The profitability of this business is still very high. The first investments in this business do not exceed 15 thousand dollars (for the organization of one point). This includes the cost of purchasing a trailer, its equipment, the purchase of dishes and semi-finished products.

The payback period of the cafe is about 8 months. It all depends on its location in the city. In addition to Moscow, there are cities in which mobile cafes feel almost as good. This is Yekaterinburg, Sochi, Nizhny Novgorod, Krasnodar. Although in these cities the income of the population is somewhat lower than in the capital, this is offset by a huge interest in mobile cafes.

So in some regions this business is developing quite rapidly. According to a representative of Avtoholod, entrepreneurs from these cities constantly return to buy and equip new trailers.

From the point of view of professionals, each mobile point is characterized by only two indicators - the average check size and traffic (the number of customers per day). A cafe located in a not very good place can serve up to 60 customers per day. The average size check in this case can be 25-30 rubles.

A point located in a profitable location serves an average of 200-300 customers (with a maximum bandwidth at 500). The average cost of a check in any case does not exceed 150 rubles, such is the limitation of the solvency of Russians.

Seasonality plays an important role in the operation of mobile fast food outlets. For example, the “deaf” months are January and February. And in frosty days revenue could drop to zero. A sharp increase in interest in mobile cafes usually occurs between the warm and cold seasons - early spring and late autumn.

One of the challenges of entrepreneurship in the food service industry is the difficulty of predicting payback. Even in a carefully selected room with good traffic, there may be a low flow of visitors. And more and more businessmen are thinking about the implementation of such an idea as catering on wheels.

The advantage of such a private enterprise is mobility. The mobile kitchen is not tied to a specific room. A mini-bistro or buffet will be organized in a car that will begin to travel around the city, stopping in the busiest areas.

on what routes the non-stationary tent will move, in what parts of the city trade will be more successful;

Varieties

There are several formats of off-site catering that can be successful with consumers.

Mobile cafe on wheels

This is a full-fledged mini-cafe, in which there are tables and chairs. This is a convenient option for people who like to spend time in new unusual places. A mobile cafe on wheels will not have a varied menu. Basically, it contains dishes that can be prepared from semi-finished products. But the original format makes the mobile cafe on wheels attractive to young people. Therefore, as a business, such an autonomous institution can become profitable.

food truck

The food court of such a car cafe usually contains fast food that is in demand among buyers. These are all kinds of burgers, sandwiches, french fries, hot dogs. It is desirable that not only the usual fast food is offered, but also food prepared according to original recipes. There are burger stalls at many intersections. To compete with them, the food truck needs to stand out. And it is better to stand out with original food.

mobile coffee shop

Coffee to go is a popular fast food service. To be competitive, a mobile coffee shop on wheels must provide customers with at least ten types of natural coffee. It is desirable that guests can buy small desserts in the form of cookies, pastries. You can also additionally sell soft drinks - water, lemonade, juices.

mobile shawarma

Shawarma is a favorite snack for many Russians. Properly equipped auto cafeoffering it will be in demand. What is equipped with a mobile shawarma on wheels:

• refrigerator;

  cutting table.

It is advisable to prepare classic and author's shawarma for customers, complemented by sauces from the chef, with an original combination of products. In addition to shawarma, you can cook other Asian snacks, for example, souvlaki in pita bread, a variety of pita.

Bar

The sale of alcohol gives the owners of stationary taverns the lion's share of the profits. Therefore, one of the alternatives to profitable commercial enterprise- mobile bar on wheels. The main requirement for success is a wide wine list. Famous cocktails should be offered, people should be able to order a glass or a bottle of wine.

Drinking zucchini must be made comfortable. It is desirable that visitors can sit down at a table and have a drink in peace. The best thing is to convert the bus into a zucchini.

In addition to cocktails, light snacks should be served in a mobile drinking restaurant. It can be snacks, meat and fish, fruit cuts.

Beer pub

Beer is one of the most purchased low-alcohol drinks, which is preferred by people of different ages and social levels. A beer bar on wheels will attract the attention of consumers, especially if it is different from most drinking outlets in the locality. It needs to serve several types of beer, always branded, which will become the beer brand.

Beer can be served with many favorite snacks: dry fish, snacks: chips, nuts, crackers.

Canteen bus

A mobile mobile canteen on wheels is a car with seats. The menu consists of food that can be reheated. Usually in canteens people want to eat quickly, inexpensively, choose 3-4 dishes. You will have to provide 2 - 3 versions of a set lunch.

To organize an exit dining room, a compartment is allocated in the transport for the kitchen, where the blanks will be stored. Also in the kitchen there is a stove for cooking or heating food. You can simplify the task of organizing a dining room by making it highly specialized. For example, it can be a pancake shop, which will serve pancakes with all sorts of fillings, both serious and sweet.

Restaurant

Like any prestigious catering establishment, a mobile restaurant on wheels has a stylish interior. Beautiful furniture should be placed in it, and the menu should be made exquisite. The main difficulty in its development is to choose a direction. As an example, it can be a meat restaurant where they cook dishes on a spit, grill. Any restaurant has a wine list containing drinks of different strengths, as well as soft, non-alcoholic juices, cocktails.

It can be difficult for a traveling restaurant to gain consumer trust overnight. Therefore, the primary task is to bet on high quality and also make sure that the prices are not too high. In addition, when organizing such a business, you should carefully work out the route of movement along the streets. It is necessary to choose districts and crossroads of the city where people who regularly visit expensive establishments live and often visit.

Pelmennaya

An inexpensive format of a car bistro is dumplings on wheels. Dumplings can be homemade or purchased. The main thing is to provide freezers for their storage and a stove for cooking. It is important to provide consumers with variety. Pelmeni can be stuffed with different types meat. You can add variety by additionally offering dumplings.

Barbecue

Barbecue on wheels will bring profit, provided that visitors are competently attracted. Meat is an expensive and perishable product. Therefore, it is necessary to think in advance to whom the businessman will offer his dishes, where you can find solvent recipients of services, where car stops are planned, in which areas - the center, sleeping areas.

It will be necessary to enlist the support of suppliers of meat, sauces, vegetables, to equip a storage compartment for perishable products. In addition to barbecue, customers should be offered tea, espresso, water, lemonade, juices and beer.

Buffet

Buffet on wheels means fast food. It can be sandwiches, donuts, buns, burgers. To do this, you need to purchase a refrigerator, a microwave oven, a hot dog maker, and arrange for the supply of semi-finished products.

Suitable vehicles for mobile catering

Auto is selected depending on the type of intended business. The bus is suitable for accommodation in it traveling establishments under the roof. A car for coffee on wheels should have a large cargo compartment to accommodate the purchased inventory. Which cars are suitable for commercial enterprise, indicated below.

Van

A food truck on wheels provides for the sale of food from the window. If you want visitors to stay longer, you should place folding tables and chairs next to it.

Based on the Gazelle

The kitchen on wheels created on the basis of the Gazelle is suitable for creating a traveling bistro. The size of the van is sufficient to accommodate cooking installations, a water tank, and products.

Bus

One owner who knows the condition of his vehicle.

There is no risk of being without a car. If the owner of the car refuses to renew the contract for the provision of the vehicle, the entrepreneur will avoid losses due to the fact that he does not need to look for suitable vehicles for rent.

Buying a cafe bus is beneficial for business people who have funds for promotion outlet. A businessman can choose the right transport himself, which will suit him in terms of size and price.

Renting a cafe on wheels is profitable with a franchise. You do not have to deal with the installation of equipment in the car.

A van with selfie pancakes, a snack truck from the Russian army and a food truck with Donald Trump’s “nonsensical sandwiches”… Read these and other examples of unusual types of mobile fast food trade and more in the material of the 1000 Ideas portal.

There are a lot of ideas for creating snack bars on wheels. One has only to say that the first predecessors of modern fudraks appeared in the United States as early as the 19th century. It is quite difficult for a novice entrepreneur to come up with something new, but please borrow one or more chips. In this collection, the 1000 Ideas portal has collected 35 examples of unusual food trucks and other types street trading on food-related wheels.

"Winnermobile" by Oscar Mayer

Miracle called "Winnermobile" from the company Oskar Mayer, selling hot dogs. The first such car was made in the USA in 1936 by special order of the founders of the brand, the Mayer brothers. Drivers of "Winnermobiles" were called hot dogs, and their arrival was extremely pleasing to local residents and children. Attention to this miracle on wheels has not subsided among Americans so far: "winners" in US cities are driving around today.

shuttle cafe

This mobile eatery is called the Space Shuttle Cafe. Its history began back in the 1970s, when a Californian decided to use a part of the fuselage from a decommissioned American Douglas DC-3 transport aircraft and stick it on a school bus. In the future, the exterior of the diner was redone more than once, until the last owners decided to stay on the space shuttle.

Cuisine of "Unwanted" Animals

This food truck from Amsterdam is famous not only for appearance but by what he sells. In it you can buy dishes from animals, the meat of which a person consumes either quite rarely, or even sends it to the trash. On the menu you can find pigeon rolls, pony burgers, as well as dishes from geese, parrots, crows and rodents.

Snack bar-snowmobile

This snowmobile was designed to deliver hot burritos to the slopes of California's Mammoth Mountain ski resort, giving skiers the perfect chance to gorge themselves on their way down the mountain.

Three-story bike restaurant

A masterpiece of Vietnamese engineering, the Ta Di Oto three-story bicycle restaurant from Hanoi. It is a cycle rickshaw with a construction of somehow welded metal pipes. On the ground floor there is a kitchen, on the second floor there is a bar - on the third floor there is a restaurant and a lecture ground.

Grocery store on wheels

Rollin "Grocer is a mobile grocery store in Kansas City, Missouri. Despite the fact that the business part of the city is growing, in the very center, residents experience a shortage of grocery stores. Inside, you can find everything that happens in regular store ranging from fruits and vegetables to canned food. Basically, the truck works for low-income city dwellers who cannot afford to shop regularly in supermarkets.

burger mobile

This burger mobile is parked in front of the Wesport Flea Market Bar & Grill chain. The owner of the establishment came up with the idea to create it, who “strained” with his idea one artist whom he met in New York. Running through Central Park in the morning, he caught sight of a peculiarly designed car selling vegetarian food, after which he decided that such an idea would also be ideal for a meat patty.

Martini Van

It is not at all necessary to sell fast food, coffee, pizza or yogurt from the car. For example, a van called Gray Goose is used by the owners as a ... martini bar. Inside the converted Citroen H van, only luxury: marble coverings of the bar counter, forged and metal parts, glass showcases.

Pig food truck

This food truck called Maximus Minimus from Seattle makes money in any weather, and its owner, as the Americans say, every day is able to “brings home the bacon”, which literally translates as “bring home the bacon”, that is, to earn a living and provide for his family. The reason for this, of course, is the unusual and slightly creepy piggy shape of the truck. The food truck sells piggy, by the way, not only pork, but also chicken sandwiches.

Bomber style van

The Gastro Bomber food truck operates in the US city of Dallas. Its design is made in the style of World War II bombers. Aggressive toothy look and holes in the body seem to let the buyer know that the van has been in more than one scrape, but came out of them well done. The menu includes snacks like mashed potatoes with meat and different kinds pies.

Bigfoot with ice cream from Skoda

This is Skoda's largest ice cream van in the world. You can’t call his parameters childish: his “height” is more than 6 meters, his weight is over 5 tons. To get to the ice cream window and get his portion, the child needs to climb a ladder. By the way, the self-selling delicacy also has an impressive size.

Beer bar bike

The beer bar bike is a vehicle that is especially popular in Germany, but is also found today in other countries of the world. You can rent it and travel around the city with a glass of beer and in the company of friends. Usually a beer bike is equipped with seats for 10-16 people, a beer dispenser, a beer barrel and ... a sober driver.

Steampunk trailer

This steampunk fast food trailer was built by the Artisan Cake Company. You may ask: what is the point of creating such a style? Yes, nothing. The meaning is precisely in these very copper mechanisms and pipes that create a steampunk aura. The main thing, as they say, is that the idea catches the eye.

star fast food

This food truck from Fayetteville, USA, is inspired by Star Wars. Here you can taste themed snacks with names that appeal to the film. For example, a bun with cheese, bacon, turkey and cucumbers and garlic called Chewbacca. The truck itself bears the parodic name Grillenium Falcon. Recall that one of the main fictional Star Wars spaceships was called the Millennium Falcon - the Millennium Falcon.

Food truck with banana cheeseburgers

You don't have to invest hundreds of thousands of dollars to make your food truck popular. “Why not spruce up the menu with something out of the ordinary, like banana cheeseburgers,” this gentleman from Florida decided. From his food truck called Tropical Point, he sells Brazilian fast food, and for some reason, such a not-so-exotic ingredient as fried bananas and burgers with them for some reason is especially loved by locals.

student food truck

The Gryph "N" Grille food truck feature is that it is designed to feed students. The truck is operated by the University of Guelph in Ontario. Students are offered not only affordable food, but also the opportunity to pay for it with a student ID. In addition to ordinary service at the walls educational institution, fudrak is used in university events so that students do not go hungry. They sell not fast food from the student food truck, but only healthy food.

Restaurant on a double-decker bus

The distinctive features of this establishment on wheels are visible to the naked eye. First, it is a double-decker bus. And secondly, this is a double-decker restaurant bus. He appeared in Los Angeles on the idea of ​​two business buddies Travis Schmidt and Jason Freeman. From the old bus, they decided to make an institution of high cuisine of various nations of the world with gourmet dishes and a dining area at the top.

Trump's goofy sandwiches

During the US presidential campaign, a food truck was operating in Portland, Oregon, handing out "nonsensical Donald Trump sandwiches." The staff of the establishment called "Donald Trump's BS" handed out five types of sandwiches in special packages with the most inappropriate quotes of the presidential candidate, in the comments to which the factual errors of his statements were indicated. The name of each type of sandwich was one or another myth attributed to Trump. As if hinting at the fortune of a billionaire, the creators did not stint on the design of the trailer and laid a red carpet in front of the entrance. In addition, the customer's order was first taken by the concierge, who then passed it on to the chef.

Indian taco food truck

The Seattle-based food truck Off The Rez was conceived by Mark McConnell and his lover, Cecilia Rickard. Inspiration came to Mark when he began to look for his native cuisine in Seattle restaurants and did not find it. After that, an authentically painted van selling Native American tacos appeared in the city.

Izh barrel

This old Izh tuned to look like a wooden barrel, seen in Moscow, although it is not a food truck, is so unusual that it would be a mistake not to mention it in our material. In such an unusual way, the owners of one of the capital's restaurants decided to attract people to their establishment for beer and barbecue.

The uniqueness of this van called Pancake Selfie Express is that it sells pancakes with portraits of its customers. The client is forced to take a quick picture of himself, and then the truck's software prints the face onto the pancake. The van does not have a specific registration, the creators first decided to organize a tour of American cities such as Austin, Dallas, Los Angeles and San Francisco.

Mobile pizzeria

The famous pizzeria on wheels is the mobile bakery Del Popolo from San Francisco. To create this masterpiece, owner John Darcy worked with four designers and spent about $180,000. Inside there is a real wood-fired oven for cooking classic Neapolitan pizza. At the same time, customers can observe the process through transparent glass.

Fugutrak

Fugu fish is a Japanese delicacy that can lead to death if not cooked properly. In many countries, a special license is required to sell this fish. But if you're a Boston resident and you're willing to risk your life on the street, then the Fugu Truck is made just for you.

Thank you van

It's hard to come up with the best advertisement catering establishment than positive customer reviews. And food trucks are no exception. This van, called Giovanni's White Shrimp Truck, was no different from other shrimp snack vans in Hawaii for a long time. But then one satisfied customer decided to leave an inscription with a positive review on board. And thus he launched a chain: since then, the walls of the food truck began to be filled with gratitude regularly.

Vegan food truck

It's not for nothing that the Randy Radish food truck has a picture of a radish on its board. From these vans, customers can purchase exceptionally healthy food from fresh vegetables- no fast food. The home of the veggie van is Lauren County, Virginia, USA.

Breastfeeding Van

The Milck Truck was designed by American artist and mother Jill Miller. She drew attention to the fact that nursing mothers often do not have enough places for solitary feeding of the child. Then she bought an old van, refurbished it and placed a huge artificial breast on the roof. A conspicuous van began to drive around the American city of Pittsburgh, offering women a free place to breastfeed their babies.

Provocative fast food

This food truck from Los Angeles is known throughout America for its fun name. It is called Eggslut - the name combines the word "eggs" and the word "whore". The establishment itself mainly offers breakfast dishes to customers.

The smallest food truck

This smart car-based mobile eatery called The Verts Kebap was designed by two German students, Dominik Staatn and Michael Haie. The guys studying at the University of Texas at Austin decided to surprise Americans with German engineering. Somehow they managed to fit a refrigerator, sink and oven into the Smart. All this could fit into the little car only in assembled form - a tent is also required for the full operation of the restaurant. The restaurant specializes in Turkish cuisine: kebabs and shawarma, which are very popular in Germany.

Air food van

This van was created by the French airline Air France and worked for only 5 days in Manhattan, offering everyone free food. As a rule, many passengers like to complain about the quality of food offered on planes, so Air France decided to put itself in the best light. So, for example, the menu included smoked salmon and shrimp dishes, and two lucky people, in addition to delicious food, also received air tickets to Paris.

Electric tricycle

The tricycle E-Tuk Vendo was developed by the Dutch company Tuk Tuk Factory specifically for catering. It works on electricity, while without recharging it is able to travel a distance of up to 60 km. At the same time, the creators made the tricycle powerful enough to withstand the work of the refrigerator. For the convenience of street vending, the E-Tuk Vendo is equipped with a folding table and a hinged window that opens outwards.

Eco friendly food truck

Another example of a food truck powered by electricity is Greg Alden Steel's Philly Greens vehicle. Made green truck based on Polaris Gem. The maximum speed is 40 km / h, without recharging the food truck is able to stretch 50 km. Not only does Philly Greens use sustainable energy sources, but its owner also sells only organic non-GMO seasonal food.

Diner on wheels from Peugeot

The French company Peugeot has its own ideas about what a real urban food truck should look like. Le Bistro Du Lion is an elegant restaurant on wheels with a fully equipped kitchen, DJ space and trailer coffee maker. Among other things, the van does not leave behind waste, as it is equipped with waste recycling facilities.

Food trucks of the Russian army

One of the reasons to be proud of the Russian army is the presence of army food trucks. You can usually see such trailers under the Voentorg brand at major events. For example, this handsome man in the colors of a military uniform was seen at the tank biathlon in Alabino.

Food truck for dogs

For Russia, this may seem surprising, but abroad you can find not only food trucks for people, but also for dogs. For example, this van called Milo's Kitchen, which was touring US cities, offered our smaller brothers to taste chicken meatballs, grilled burgers, beef sausages and much more.

Following fast food

Dentyne came up with an unusual promotion to promote their chewing gum. To emphasize that gum should be chewed after every meal, Dentyone decided to make their own branded van that followed the food truck across the country and stopped at every stop. It was decided to call the campaign #FollowFood - that is, "Follow the food."

Creativity technique "1000 ideas for social networks"

A restaurant on wheels is a very unusual type of catering establishment and a profitable business idea. For example, in San Francisco there is an old bus that used to transport schoolchildren. hosts vehicle- very enterprising people, converted a bus that had served its purpose into a restaurant. Of course, its menu does not shine with a significant variety and has about six items. However, such a modest choice does not affect the number of visitors at all. There are always more than enough customers in the restaurant. The bus route is designed to make stops in crowded places.

In Moscow, they acted somewhat differently - entrepreneurs created a restaurant in a tram. The design of this "institution" pleases both outside and inside. The domestic cafe on wheels looks much better compared to the American one. The implementation of this business idea will cost, of course, a large amount, but believe me, it will pay for itself pretty quickly. Most of the money will go to the purchase and "tuning" of the vehicle itself.

Due to mobility and originality, the business will bring much more profit than a typical catering establishment. The most important thing is to stand out, to perform catchy styling. The restaurant should look absolutely extraordinary and have a colorful design. For example, you can turn a bus or other means of transport into a huge fish and choose a suitable menu for this design solution. For children, you can organize a children's cafe by designing a vehicle specifically for them, for example, in the style of animation.

You can also get a good profit from renting such a vehicle. Customers will be companies for corporate events and individuals, for example, for a romantic dinner. Customers will like the opportunity not only to spend time in an attractive place and have a delicious meal, but also to ride around the city at the same time. The most attractive will be such a walk in the evening, when the streets of the city turn into a lot of luminous advertising signs, shop windows, lights.

Another advantage of running such a restaurant on wheels is that you don't need a huge team. Only two people will be enough to prepare meals. One of them performs the duties of a cook, the second is his assistant. But still the main person in the team is the driver.

It is worth mentioning the disadvantages of such an institution. For example, it is impossible to serve a large number of clients at the same time. The reason is obvious - the "format" of the institution and its small area. But the turnover of customers will not decrease from this, since there will be more visitor flows.

If we talk about the assortment of the menu, then it should be optimal - not too small, but not as diverse as in an ordinary restaurant. A large kitchen in a restaurant on wheels simply does not fit. Such restaurants are perceived by customers mainly as an entertainment establishment. A set of dishes can be created like McDonald's. Automating a restaurant on wheels will help speed up customer service.
In the summer, many couples prefer to organize weddings in nature. In such conditions, ordering food from a restaurant is not always the best way out. Cafe on wheels is able to offer a fairly wide range of dishes. Moreover, it can be not only snacks, but also hearty hot dishes prepared specifically to make it convenient to eat them outdoors.

Advertising for a cafe on wheels will not be a difficult issue. Due to its unusualness, it will become known fairly quickly. A good way to attract customers is a loudspeaker through which you can call customers for lunch or for a walk.

Good luck in the restaurant business!