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I want to find baby clothes. Choosing what to trade - opening a children's store

At all times, goods for children were in great demand, because each parent cares about his child and tries to give him the best. It doesn't matter when it comes to buying baby products social status parents and their prosperity, because, first of all, it is necessary to provide the baby with everything he needs, and only then to take care of his own needs.

Having decided to start selling baby goods, you need to learn how to open children's store from scratch, draw up a plan, think over all the nuances and subtleties of his work.

Opening plan

The presented plan reveals aspects of opening a children's goods store with a focus on middle-income buyers. To conduct such a business, the most suitable organizational and legal form is an individual entrepreneur. Since the target audience of the future children's store is private customers, this simplifies taxation and maintenance. accounting statements... V Lately the birth rate increases, but it is worth remembering that the success of the project depends on the competent and accurate organization of the business.

Description of the project

A business plan for opening a children's goods store that deals with retail and is aimed at consumers with an average income level.

Basic goods for children

The assortment of the children's store involves the sale of such goods:

strollers;
Kids toys;
childcare products;
special baby food;
car seats;
children's clothes and shoes.

The range can be expanded or decreased, depending on demand.

Organization plan

The primary issue is the selection of premises for the future children's store.

The key factors when choosing a point location is the proximity to potential buyers... You should not stop at the premises that are adjacent to similar children's stores. An exception can only be a clear advantage over competitors - a high-quality and cheaper product.

When the premises have already been selected or built, it is necessary to carry out repairs (if necessary) and purchase commercial equipment. It is best to entrust the repairs to specialists who will arrange the premises in accordance with the preferences of the target audience.

For the standard operation of a children's store, the following list of equipment is required:

racks for clothes;
shelves and racks for toys;
showcases in which the goods will be placed;
cash register.

You need to select equipment carefully, harmoniously fitting it into the created interior.

The next step is to recruit the necessary staff. At first, a children's store will need an accountant, administrator or manager and salespeople. The number of sellers depends on the size of the children's store. Registration is required sanitary books for all sellers, because without it you cannot sell baby food.

The next important question is finding suppliers necessary goods... Preference should be given to those suppliers who provide all the necessary certificates of quality and conformity. Otherwise, such goods will be confiscated at the first check of the store.

The children's store project does not end with its opening. Its success depends on the marketing promotion strategy. There are many specialized firms on the market that are engaged in the promotion and popularization of such projects.

Costs and revenues

This section looks at the financial side of a business plan for starting a children's store. It is not possible to accurately calculate all costs due to the dynamic market situation. Therefore, here we will consider the averaged information.

rental and maintenance of premises (300 thousand rubles per year);
purchase of goods (300 thousand rubles);
working capital (300 thousand rubles);
purchase of equipment and furniture (100 thousand rubles);
remuneration for staff work (500 thousand rubles per year).

In total, 1.5 million rubles are needed to start.

The net profit will be approximately 250 thousand rubles per month. Total, 2.8 million rubles per year.

The payback period for a children's store is six months, but this period depends on many factors. We can summarize that the project of a children's store is quite promising.

1. I open a children's toy store, I looked for suppliers on the Internet. You can also look in the markets, there are small wholesale shops there (at least in St. Petersburg), but half of them do not have product certificates, and for children's products, you know, this is bad .. you will not pass any checks, yes, and also the goods confiscated. Therefore, it is better to deal with large wholesale stores, which have good advertising and everything is in order with the documentation. By the way, if there are baby products at home, or at friends, and even in the store you can look at the address and website of the manufacturer on the labels of the goods, but as a rule, from the production, the goods are sold only in large wholesale.
As for all kinds of promotions .. you can buy a large wholesale of some kind of cheap toys (for example, rattles, if the goods are in the store for small children) and put up an ad: "when buying a product for the Nth amount, a rattle as a gift." Advertisements should be posted as advertisements .. preferably at kindergartens and polyclinics.

2.- the main supplier was the Children's wholesale center www.detoc.ru, after several months of work, they began to give goods with a deferred payment for 30 days. They have the entire range of children's products, certificates, the ability to order through the institute. But the price for individual groups is average and higher, in order to be competitive, other suppliers are still needed. I used inexpensive strollers at another company. The main thing is that everything you need is available in the store. More about the search for suppliers. I do not recommend looking for a supplier and manufacturers of inexpensive goods in the Internet. The best source is "Products and Prices". You need to call all the phones from the desired section.
- staff. I also used to naively believed that if you calculate the bonus% correctly, then the staff will work on their own. Forget it. 1. Official salary for minimum size 2-3t.r. 2. The premium in accordance with the turnover - until the break-even threshold is reached - 0%, after - a fixed% of the turnover (you need to estimate it yourself). 3. At the end of each month - first, an audit of the balances, then, based on its results, the calculation of a premium. 4. The owner, with normal turnover, sometimes has to encourage employees in addition to the main bonus, but by all means for something, let it be at least 100 rubles. - the fact itself is important.
- certificates must be for the whole children's goods... It is better to look for normal suppliers with certificates. But there are always options ...
- it is better for sellers to have a medical book.

3. answers to your questions in my experience

1) What positions are the most popular, I would not want to get involved with clothes - I think to sell toys, diapers, all sorts of bottles for newborns, etc., which of all this is the main, so to speak, profit-forming assortment, and what is the accompanying one?

from the product about which it is written - the main and :-) profit-making toys.
everything else accompanying.
Pampers are not profitable - a small trade markup - the price has formed in the market - you may put it higher than others, but it may then freeze.
bottles, like a nipple for a baby from birth, may require from 2 to 4 pieces for the entire time.

And you don't want to deal with clothes for such little ones in vain.
a child from birth to one year grows by about 30 cm and each time he needs to buy new clothes. Further it grows more slowly, but tights socks are required constantly.

level of margin in retail - not a chain store
clothes from 50% usually 70 and above
toys from 100%
diapers - I don’t know I didn’t work profitably, but about 20-30%

Try a childish theme in jewelry and hair accessories.
rubber bands hair clips and so on.
margin of 300% and more.

2) Where is it better to open a department, what is the best place in a visited grocery store, in a manufactured goods center or in a separate room?
I declare OFFICIALLY - you can't guess.
and depends on advertising, assortment, etc.

3) Do you need any special licenses and permits to trade these goods?
certificates that no one ever looks for toys, bottles and diapers.
all these documents are taken from suppliers.

4. Open up with toys even in December.
the assortment (toys) you have chosen is not seasonal - it is sold all year round.

5.how to increase the profit of an online store, with minimal investment.

Therefore, the first advice for those who want to make their online store successful is not to be lazy, and first find as much information as possible on your own. And only then create topics with questions.

One of the most important metrics is service. It is often even more important than the quality of the product. Provide good service does not require a lot of material costs, but the profit raises many times.
I have watched competitors more than once and saw what huge amounts of money they invest in advertising and promotion. And at the same time, the service is simply at a zero level.

What is good service?

1. Online store design:
The better the easier it is.
Must be present detailed description of each item.
Sections "FAK" and "How to place an order?" are also very important. Visitors should get maximum information about your company already on the site.

2. Support.
Promptly answering questions by mail, icq, etc. It's not so difficult. And questions that remain unanswered for weeks are unlikely to force a customer to order something.
Be sure to call buyers. As practice shows, e-mail may be misspelled, or full, or the user does not know how to use it at all. The call will help to clarify whether everything is correct in the order, and the client will be calm that it has been accepted. (Just don't forget about the time difference with the regions!)

3. Delivery.
Only post delivery times that you can meet. The frames should be clear, not "from 2 days".
Describe all the terms and conditions of delivery in as much detail as possible, so that after reading this section, users will not have more questions.
It is better to visualize some things - for example, delivery areas marked on a map. Not everyone knows what the "From Sadovoe to TTK" zone is.

4. Controversial situations.
Sooner or later, customers will definitely be unhappy with something. Situations are different. But if you understand that by yielding to the client, you will not lose much at all, then it is better to yield.
This can be a defect or replacement of a product, for example.
A dissatisfied customer whose "whims" have been satisfied will become more loyal than any regular customer.

5. Help with any situation.
You should strive to help your clients in every situation. For example, they call you and ask if a product is in stock, and it is out of stock. Take the contact information from the client and be sure to contact him as soon as the item arrives at the warehouse. This will be an unnecessary reminder of you, and the client will remember your store, even if at that moment he no longer needs the product.
From my own experience, I can say that customers love very much when they are called and informed about the arrival of the goods, even if the application was made a month ago. They are pleased with your attention, and as a rule, they make a new order or come to the store (if there is one, of course) a few days after the call.

6. Couriers.
A very difficult point, of course, but still we must try to raise this point to the proper level.
Corporate branded clothing is ideal, but only large companies can afford it, therefore, it is advisable to introduce an elementary dress code: neat clothes, clean hair, etc.
It is also imperative to teach the courier to use the card. Under no circumstances should you call the client to explain how to get to him. Be nice and smile
How to get the courier to be polite? Reward for every positive feedback from a customer.

7. Attention.
Send postcards to all customers New Year, March 8, etc. Just do it separately from everything, i.e. it should be just a postcard with congratulations, without any promotions and price lists.

8. Don't delay.
Start today and now work to improve the service in your online store. This information will only be useful if you use it, not just read it.

6. Any person engaged in entrepreneurial activity is obliged register with the tax office as an individual entrepreneur or legal entity. face. No discussion. No loopholes. You can "try" to trade without registration solely at your own peril and risk, knowing that you are breaking the law.

There is another option: find a valid individual entrepreneur or legal entity. a person who would agree to take part in your experiment. I warn you:
1. This is expensive, because people will have to pay some taxes, accountants will have to bother with a new type of activity ...
2. This is risky because if successful, your business may remain with the mercenary
3. This is wrong, because you will not be able to single-handedly manage your business

Registration of an individual entrepreneur costs 500 rubles.

7.In my opinion, one should use the "Long Tail" theory ("Long tail" - the term appeared due to the graph of the demand for goods in certain niches. On the left are the top-ranked ones, which are popular, and then in decreasing order. Large companies they are engaged in precisely top positions, chopping off the tail from a certain stage (for example, less than 1000 purchases per month). But the volume of the "tail" in monetary terms is not less than that of the top, although the assortment is incomparably larger. For example, the top 10 positions in terms of sales can be equal to hundreds of subsequent ones, for hypermarkets they are of little interest (warehouses, logistics, etc.), and the further the "tail" is, the fewer requests for goods. BUT THIS DOESN'T MEAN THAT THEY ARE NOT!) . There are many goods that are not massive, and are not sold everywhere, but at the same time there is a demand for them.
In order not to be unfounded, I will give an example:
The famous monument of Russian literature "The Tale of Zosima and Savvaty" In 1986, the publication of the Book did an analytical work on it, and a complete facsimile. The circulation was only 2,000 copies, and for historians and philologists this is a very popular thing.
In Runet, no matter how much you look, all the same, only I have it.
If you need this book, will you have any questions about the service?

8. You have overcome only part of the problem, you have created an Internet store!
Now the question arises: “How to tell the whole world about the existence of your online store ?! That's right, you need website promotion and optimization in popular search engines such as "Google, Yandex, Rambler".
This is one of the most difficult and expensive operations, which you yourself cannot always do without knowledge of SEO, SEM. To do this, I recommend that you find good and professional SEOs.
Do not spare money on advertising, especially on advertising on the Internet.

9. Already wrote somewhere, it is ideal to give an accessory with the logo / phone / website of the company, business cards, packages. The latter are also an element of offline advertising.

10. The city of a million, which is good, the Internet is just beginning to be massive, as, for example, in Moscow about 7 years ago. Tariffs are becoming more affordable, providers are multiplying. Now I think the most is to start a business based on the Internet.
Many of us know how mothers are attached to their children, how tired they are, and how they would like to share their concerns with others. Actually, the idea itself is an online diaper store. So far, only diapers. Mothers go to the site, call the operator and within 12 hours they are brought diapers (if the order in the morning, they bring it in the second half, if in the evening - the first on the next day). I buy diapers (already on ready-made orders) from wholesalers and take them to mothers.
By competitors: I found a couple of Internet stores of children's goods in the city, but I had to make a lot of efforts to find them in Yandex. In general, I do not see that there is a lot of competition here.
Next is a sketch of a business plan. I must say right away that I have not yet communicated with wholesalers, I casually found out the prices for the creation and promotion of the site. Hence the inaccurate prices.

One-time costs:
1. Creating a store - 30tyr
2. Registration of a legal entity - 5tyr
Total 35tyr

Fixed costs, based on 10 sales of 1000 rubles per day:
1. Advertising / promotion. I myself am an advertiser, but unfortunately not in the Internet direction. I think either to use the advertising budget for optimization, or to be more creative: go to maternity hospitals, dairy kitchens, sit on mothers' forums, etc. So far I took the budget 5tyr.
2. Transport. I expect to travel no more than 100 km / day, this, taking into account depreciation, is 500 rubles per day or 15 thousand rubles per month.
3. Phone 1000 rubles per month.
4. Product. I expect to take from wholesalers every day, i.e. do not keep a warehouse (although I have one). This will allow not to invest in goods and expand the range. But the question is whether wholesalers will ship goods to me for 5tyr? I'll go to PN and find out. Costs 0 rub.
5. Operator's salary. There is a brother's wife, sits at home with a child, does not work, I think the first months will work on enthusiasm, especially since the work is not dusty. She will chat with mothers for life, which of course has clients. Costs 0 rubles.
6. Courier's salary - at first I will go. This is also a plus, it will be easier to "feel" the business. Costs 0 rubles.
Total 21tyr.

Income, based on 10 sales of 1000 rubles per day:
1. Delivery. 100 rubles for delivery. 100 * 10 * 30 = 30tyr per month.
2. The margin on the product. I expect to make a 10% markup from wholesalers, taking into account the delivery cost, the final markup will be 20%, I think this is a quite competitive markup on the market. Prices will be the same as in retail stores... Total income 100 * 10 * 30 = 30tyr.
Total 60tyr.

So the difference between fixed costs and incomes 39tyr. Of course, this is a ridiculous income, but this project will allow me to gain experience both in business and in the Internet business.

11.39 sput this is very, very good income... For your case, this is practically a ceiling that can be achieved in several years of work!
10 orders per day is an excellent indicator. In order to consistently recruit at least ten buyers every day, you need to have attendance of at least one thousand to one and a half thousand people / day. It is not so easy to spin up for 5 sput, if this is a budget for all the time, then it is very small.
Second, there is Buffett's excellent rule. Literally it sounds like this: "Do not poke your nose into a business that you do not understand." That is, if you are interested in this topic, you should study it thoroughly. Mainly the technical side and everything that is somehow connected with the Internet. Do not forget, the site needs not only to be created, but also to constantly accompany it. Six months ago, I already had enough free money(over 100 sput), many of which I planned to spend on the development and technical support of the project (since I am not a programmer myself). Subsequently, I realized that, in principle, you can master everything yourself with sufficient perseverance. I studied the literature on PHP, html, etc. Now I have a local experience (through Denver on my computer) of the future store, the ordering and payment system has been worked out, and many other subtleties. I would hardly have understood anything in these matters if I had entrusted them to someone else, and at the same time would have spent tens of thousands of rubles of the valuable budget.

12. I can assume that you decided to start this type of business because you recently had a child, because I got a similar idea when the baby was two months old.
We used different types disposable diapers and concluded that Japanese disposable diapers are the best. In our children's stores they cost about 1300 re for a large pack! At the same time in Novosibirsk wholesalers sell them for 690 re. Just imagine! How can you not want to make money on diapers! True, Novosib is far from us - I figured that the delivery of one pack would be about 60-70 rubles.

13, if you work with cash, you must purchase, register and use a cash register, and, of course, give customers checks

14. When calculating 10 sales per day, you yourself will not deliver them))) Well, you can’t drive back and forth all day — from the client to the wholesalers and back to the customers!
try to lure into work time travel around the city, returning each time to the same place-like a warehouse.
Many who start make the mistake of trying to dilute the goods on their own. "Doing everything personally" is good when there are few orders and a small assortment that can be poured into the trunk and, moreover, it is already in stock.
Registration of LLC is not 5 thousand. and at least 15 thousand without taking into account the legal address
Plus, you have not taken into account the cash desk and related expenses

15) Read the Toy Trading Rule first. what documents are needed, where the goods should be stored, etc. etc. if you want to study officially, then you need to know and have everything Required documents

16.1. Toys are selling well on the Internet, the market is decent
2. From the point of view of website promotion, the competition is average. If you are going to open it, write in a personal message - I will roughly calculate the main requests for you
3. Toy sales are highly dependent on the quality of photos and texts. Aronskaya works very well for the texts for children's toys (though a little expensive). Photographs - subject photographers are now relatively affordable

17. There are tons of ready-made photographs on the Internet.
If we ignore the fact that the use of ready-made images is not entirely kosher from the point of view of morality and law (the Runet as a whole has not matured yet), then there are questions of the uniqueness of the image for search engines and users. A high-quality photo is an element of usability, oddly enough.

Indeed, in fact, toys also come from certain companies, have their own "popular" names.
Quite rarely, when searching for a toy, users add the manufacturer to the request and almost never - the name of the toy.
Quote (Skazo4ka @ 11/18/2009, 10:42 PM)

So hiring a super photographer is superfluous at first.

And on the second, too. Toys are not watches or alcohol, a superphotographer is not needed here. You need someone with a DSLR, a tripod, basic studio lighting, and a little skill in product photography and image processing. There are a lot of them now and they are inexpensive - for 50 ... 100 dollars, a detailed review and replenishment of the portfolio can be found a normal young photographer.

18.I'll tell you honestly, the competition is very strong, so set a budget of 20,000-50,000 rubles per month for advertising needs, and perhaps in 2-3 months your store will become self-sufficient.
19. The competition is great. There are a lot of THEM toys or THEM clothes. But there are very few THEM toys, clothes, diapers and other goods. It is desirable that the assortment is large. And prices to be cheaper than in stores. In general, you need to look for goods to be of high quality, beautiful, and affordable. Plus everything to begin with good publicity... Then word of mouth will turn on and advertising costs can be reduced.

20. It depends on what kind of cooperation scheme you will have with suppliers. Will you buy clothes from a supplier after you receive an order for it from a client, or will you make a purchase beforehand without knowing whether they will buy it from you or that ....

21.A ... the competitors are there to analyze what prices the competitors have.
Then analyze all kinds of traffic, advertising budgets of competitors ... etc. etc.

These are all sorts of hostings, engines ... it's all nonsense ... It's all simple ... Even all these individual entrepreneurs, KKMs ... It's also not difficult ...
The main thing to worry about is the suppliers and marketing analysis and then advertising ...

22. Then maybe you can try this: _http: //vamshop.ru/product_info.php/info/p4_Arenda-internet-magazina-VaM-Shop.html

For 600 rubles. you will be given hosting per month, the engine will be installed and configured. Save time. Sorry, I can't think of anything smarter ... Everything else will take a little time to learn to understand everything.

23. well, it's kind of accepted ... in the sense pay taxes

and if not entirely legal, but still ... registration of an individual entrepreneur does not require large expenses - 1000-2000 rubles through the company. if you bother yourself, then 400 rubles is like a duty ..
taxation - 6% of the turnover. The turnover is confirmed by cash register. if you don’t beat checks, then you don’t have any turnover. Pay only in pension (300 rubles per month, if memory serves). If they press with a test purchase, which at first, IMHO, is from the realm of fantasy, then the fine for not using cash register for individuals (and an individual entrepreneur is an individual) is about 2,000 rubles - by God, spend more on official taxes)

but if anything, I didn't tell you anything

24. test purchase- a buyer comes, and preferably 3 (controller + 2 witnesses), buy a four-string. They look after the correctness of the purchase - so as not to weigh, not cheat, issued a check ... well, maybe something else ... if there are violations, an act is drawn up and further proceedings take place

25. Before sell baby clothes and toys necessary have a certificate and a free economic zone, without the formation of an individual entrepreneur or LLC, no one will give them to you. it should be the same a room that meets sanitary standards for storing things.
children's clothes are not seeds, they will ask for it and will not seem a little. Make everything official, do all the paperwork and sleep well. if you trade in your own circle, then after advertising in your city, wait for guests from all structures that you are interested in.

Well, with SES, you are approximately right (for any retail space SES permission is needed, by the way, we have been doing it for a long time for money, but you can do it yourself. not a problem) Or are you in a different sense about SES ??? Make it clear.
And what kind of "certificate you need to have"? Doesn't the manufacturer give a certificate for his product?
Or are you talking about a certificate for customs, if the goods are imported from abroad ??
In short, I still don't understand the problem .... What is the difficulty ???

The surge in fertility since the early 2000s has led to an increased demand for baby clothes. This area entrepreneurial activity special: since children's wardrobe needs to be updated annually, even in crisis years, this business area will be promising and profitable.

The first thing you need to pay attention to when organizing a business in the field of selling children's clothing is format of the future enterprise... Exists whole line possible commercial projects, and which one will be more profitable in this case, you need to take into account, having carried out a certain marketing research and finding out the current relationship between supply and demand.

The most budgetary option would be to open second-hand children's clothes... Many low-income families turn to secondary market shops. There is always a demand for such things, however, the issue of proper sanitization of the goods will be important. But, this issue is solved quite simply, now there are large enterprises on the market that deal with such wholesale, cleanliness of things for them is an important condition for working with partners. Therefore, they strictly monitor and sanitize all things.

Popular today and format of the sale (stock) hall... In such a store you can buy new, but stock or confiscated items. High Quality at affordable prices.

Citizens with incomes above the average are happy to buy clothes for their children in brand salons and even boutiques... Their prices are much higher than average, while buyers are offered not only high-quality, but also exclusive goods. The relevance of such stores will help to clarify the preliminary marketing research of the market.

If finance is not enough, you can consider the possibility of opening a business on children's things in the format online children's clothing store or organize Joint purchases specializing in baby products. MILFs are perfect target audience, which is easiest to work with, since it is already prepared.

Stages of creating a business selling children's clothing

Regardless of the chosen format of sale, one of the main conditions for establishing a clothing store will be tax registration business. There will be two main options: to obtain the status of an individual entrepreneur and open a legal entity - LLC.

Both organizational forms have individual advantages and disadvantages. An individual entrepreneur will be a simpler option in registering a business and conducting regular reporting, however, LLC provides more opportunities. The term for registering an individual entrepreneur is minimal, it is no more than three working days, the LLC will have to be registered a little longer.

For most clothing stores, no more licenses or permits are required. The only thing the owner needs to do before opening a children's clothing store is to notify Rospotrebnazdor by submitting a notification to this body.

UTII, which allows you to pay tax once a quarter, regardless of the company's profit. The amount of the tax determines the area of the store;
STS, in which the tax is determined by the level of income of the enterprise and is usually 6%;
PSN - suitable for individual entrepreneurs and provides for the payment of the cost of the patent.

Since clothing trade is a risky business, accounting methods should be considered. Documenting all incoming and outgoing transactions will allow not only to compile statistics and understand the level of demand, but also to control the assortment. To do this, you need to keep records of invoices, invoices received upon delivery of goods, conduct regular inventory, counting the entire range.

To avoid theft among employees, you need to conclude an agreement with a seller who performs the function of a cashier, about material responsibility, which he will bear and pay for the shortage, if allowed.

The equipment of the retail space will also be an important point in the future business of renting. The store must be equipped with all the necessary furniture for placing goods, a buyer's corner, as well as appliances, including a cash register, a payment card terminal and an alarm system. It is better to entrust the drafting of such an agreement to a lawyer in order to prevent possible dispute by an employee.

Even at the stage of preparing the store for the opening, it is imperative to obtain permission from the fire and sanitary services, and you should also conclude an agreement with specialized companies for garbage disposal.

Thus, the question of how to open a children's clothing store is solved in several aspects at once: economic, legal and some others. A comprehensive approach to the establishment of such an enterprise, you can achieve significant success in this business.

The choice of product content for the business on children's clothing

After the organizational moments, a logical question arises - what kind of goods should you fill your store with? This question can be easily solved if you have experience. If not, here are some tips to help you organize your business properly.

Don't try to cover all age groups of products. You will not be able to satisfy the entire volume of demand and will lose customers, including due to distrust - the store format is “goods for all ages”. Focus on products that are in demand by specific age groups. For example, offer products for children 1 to 3 years old. This will provide you with a wider selection of goods, and customer loyalty to your store will be higher.
There are three groups of products - cheap, mid-range and expensive. Ideally, you should focus on one commodity group... But, in reality, you usually have to cover two adjacent directions. Cheap and average. Medium and expensive. So you suggest alternative choice your customers and increase your sales. Buyers usually buy cheap goods along the way and spontaneously, enticed by the price. But, don't make a strong price contrast, the price should attract, not scare away. So a very high price against the background of cheap goods will be a deterrent factor. And vice versa. Having bought expensive things, the client is "afraid" to buy extremely cheap ones.

It is not customary to save money on children. Therefore, opening a children's clothing store can be quite successful business... The main thing is to approach the organization similar enterprise wisely.

Despite the fact that children need clothes of special sizes and styles (especially for babies), there are not many specialty stores.

Often these are either expensive boutiques widespread in megalopolises, or more usual points in the market for small towns, where the quality of goods leaves much to be desired.

Under these conditions, opening a clothing store with a wide range of products for children of all ages can be considered a highly profitable business that can satisfy users living in settlements of various sizes. We will figure out how to open a children's clothing store from scratch, and what nuances to consider when creating such a business. And what does it take to open a children's clothing store?

Format is everything

Starting a business from scratch isn't so bad.

Yes, it will have to be promoted, and this is not an easy job.

On the other hand, there is an opportunity to choose the concept of the future enterprise. Correct format- recipe for success.

Funds are spent more rationally, space is more compact. As for the assortment and advertising, they are more thoughtful, which means, for sure, they will get to the point. So, the format of a children's clothing store can be as follows:

Classical. This implies the sale of products through a full-fledged retail space in specialized departments of hypermarkets or in individual stores in shopping centers.
Online. It is quite possible to sell clothes for children over the Internet. Today it is popular and in demand.

In both cases, there are pluses and minuses. For example, in the first version, customers have the opportunity to look, touch and try on clothes for a baby.

When purchasing clothes through the store's website, they will only have a visual representation of the product, as well as be guided by the description provided by the seller. The photo does not always reflect the true appearance of the thing, just as the declared characteristics may not correspond to reality.

You should be prepared for frequent product returns when selling online.

It is quite difficult to choose clothes for a child.

Children do not always meet age standards for height, weight and foot size.

At the same time, online sales are beneficial for both the seller and the buyer. The first one saves on renting premises, and accordingly can install more low prices... The latter have the opportunity to purchase products at a reasonable cost almost around the clock, without leaving home.

Advertising and promotion

As for advertising, the promotion of an online store will require enhanced measures. A real store is always in front of the eyes of passing customers, so when they need children's products, they will be the first to remember it.

It is convenient to promote a children's clothing store through specialized resources (thematic forums, groups on social networks, blogs of successful mothers). Such advertising is quite economical and effective.

Where is the best place to locate the store

Initially for opening a store large area will not need. It will be enough 50 m 2.

Better to start from a small point. This will allow you to study the preferences of buyers, determine the most hot goods and "fill your hand."

It makes sense to open a store in places with high traffic, preferably the audience for which the product is designed.

Not necessarily in the city center. Adults buy clothes for children, so points near kindergartens, attractions, playgrounds, clinics, development centers will be appropriate.

It is advantageous to locate the premises near similar stores that are popular with consumers.

This will increase your chances of getting attention. potential consumers... Following to their usual store, customers with high degree probabilities will visit yours too.

A high-quality level of service, a well-thought-out assortment and a loyal pricing policy will help convince a client to buy clothes for a child from you.

Naturally, the rental rate should also be taken into account. It can vary several times. However, the location of the store is expensive. mall with high rental rate does not guarantee a large turnover.

Children's clothing store in rented premises

The site is the face of the store. It is both a showcase and an office, so it should be interesting, convenient and most understandable for the client. All the necessary data must be in plain sight (contacts, buttons for ordering products, opening hours, sizes, colors, availability of goods, prices, advantages of buying on this particular resource, etc.).

It is better to order a website from professionals. Experts will not only create a high-quality resource with advanced functionality, taking into account all the wishes of the client, but will also be able to suggest which domain and hosting to buy, which structure and color scheme of the site will be more advantageous.

Just creating a website for an online store is not enough. The resource must be optimized for search queries and periodically promoted. Specialists can handle this better. You can order a subscription service.

Shop decoration

It is advisable to design a children's clothing store in light or bright colors. Pictures with cartoon characters or fairy-tale characters will also be appropriate. A nice trick that both kids and parents buy into is gifts for toddlers.

It will be enough to hand out Balloons, hoops with "ears", cardboard masks and other little things. Children's music will not be superfluous. Such a background will contribute to an excellent mood among buyers.

Bright design for a children's clothing store

Old-timers in this niche advise placing a children's corner in the store. It can be equipped with a sofa, playpen, TV, drawing table, children's slide or toys. This will allow one of the parents to relax with the child, while the other is busy choosing a wardrobe for the baby.

Legal registration

To operate a children's clothing store, you will need to register an individual entrepreneur or LLC, as well as obtain certificates for products.

To do this, you need to submit documents to certain government agencies (tax, Pension Fund, FSS, MHIF, etc.). Registration will take up to 10 days.

Suppliers should be selected verified, with appropriate licenses for manufactured or marketed products. The certified products will meet high quality standards, as well as be labeled with clothing sizes that meet the established standards.

Children's store assortment: embrace the immensity

The initial assortment should be formed according to the season from items of the full size range.

It is better if there are more than one set of them.

Based on which category of children you are targeting (babies, children preschool age, schoolchildren).

Choose the most popular colors (pink, blue, neutral). As you sell products, identify the products in greatest demand.

Select personnel depending on the width of the assortment. He should be sociable, honest, outwardly attractive and polite. For a small store, 1-2 sellers and 1 cleaning lady will be enough.

If you have a summer cottage or a country house with a plot, you can try yourself in the role of a businessman. On the site you can grow products for subsequent sale. - everything about the organization greenhouse facilities, calculation of investments and payback.

Check out our garage manufacturing business ideas. Successful examples from Europe.

Making and selling soft ice cream - simple and at the same time profitable business... In this topic, we will consider all the nuances of starting this business: from ice cream production technology to calculating payback.

Store opening costs

registration - about 1 thousand rubles;
getting permits- up to 10 thousand rubles;
rent (if required) - up to 70 thousand rubles;
repair and purchase of equipment, office equipment, consumables - up to 250 thousand rubles;
purchase of goods - up to 300 thousand rubles;
staff salaries - up to 25 thousand rubles;
advertising campaign - up to 20 thousand;
other expenses - about 50 thousand rubles.

The total amount will be approximately 726 thousand rubles. However, in each individual case, it can change (for example, if there is no need to make repairs).

Business payback

Is it profitable to open a children's clothing store? The profitability of opening a children's store is quite high.

At competent organization the point in the passable place will be able to return the invested funds in a year and a half.

At the same time, tangible profit will appear after six months of stable work, when the brand becomes recognizable and an audience appears. regular customers... The average markup for products is about 130%.

This business requires frequent updating of the assortment, therefore, constant investments. Do not forget about the seasonality of the business. As a rule, sales drop in the off-season. Therefore, it is advisable to “dilute” the assortment of the store with toys, handbags, accessories and other goods.

When opening a children's store, focus on babies. After all, it is they who will ultimately make the decision to buy this or that thing. Put your soul into your store, and then parents and children will come to you again and again, feeling the atmosphere of attention and ease. And of course, the quality of the products should not be ignored. Small buyers especially need comfortable, beautiful things that are resistant to wear and tear.

If you prefer production to other types of activity, but at the same time do not have large finances, then you can realize your idea by creating a small production. ... Where to begin? What to produce? You will find the answer to these questions in the next article.

Read about how to find remote work on maternity leave in the topic. Useful Tips for young mothers.

Video on the topic

One investor decided to retire after 15 years. Every month he invests 20 thousand rubles.

The purpose of the experiment is to live off dividends in the amount of 50 thousand rubles a month. A public portfolio will allow you to track movements and, if desired, join it. @dividendslife

Do you want to start a clothing business? Learn how to open a children's clothing store, as selling clothes for toddlers is more likely to be successful than for adults.

♦ Capital investments - 750-800,000 rubles
♦ Payback period - from 1 year

Selling clothes can be a very profitable venture, or it can easily ruin an unlucky businessman who has not thought through all the nuances of starting a startup.

The situation is slightly different in the children's clothing sector.

It is much easier to find your niche and create a profitable business here.

Therefore, if you dream of becoming the owner of a boutique selling ready-made dresses, then you need to study the topic in detail, how to open a children's clothing store because selling clothes for babies is more likely to be successful than for adults.

Today we will tell you how to open commercial enterprise, whose main direction of work is the sale of things for children, based on the experience of famous businessmen.

What is a children's clothing store and how to open one?

Both the markets selling new dresses and the thrift store where you can dress your child inexpensively are enjoying success.

It is clear that the main trade direction of your future store is clothing, but you do not need to limit the range of your goods to it.

You can add accessories and even toys to the sale.

It all depends on the area trading floor: how much it can fit.

If the space allows, then you can open a wide-profile children's clothing store, where the buyer can find everything: from diapers for babies to stylish teenage clothes.

If you open a small trading enterprise, then it makes sense to narrow the direction, for example, to trade only in clothes for:

infants (0 to 3 years old);
adolescents (11-15 years old);
boys;
girls;
sports;
special occasions (ball gowns, carnival costumes);
school attendance, etc.

How to open a children's clothing store: where to start launching a startup

Regardless of what kind of trading company you are going to open, you need to study the theoretical basis of the issue and do a little research to understand how best to develop your business.

When it comes to a business like a ready-to-wear store, which tops the list of most go bust startups, you should be especially careful about all the nuances.

To open shop children's clothing is guaranteed to make a profit, you need to figure out which market is the most profitable to open:

a small shop or large store that looks more like a supermarket;
or selling new things;
high-end brands or targeting the middle class;
selling products of domestic or foreign manufacturers, etc.

How to open a children's clothing store: preliminary stage

Interesting fact:
Until the end of the 18th century, it was not customary to think about what to put on a child. Children's clothes copied adults and were made only in a reduced form.

In addition to thoroughly researching consumer tastes, you also need to:

Deal with all the details retail business, especially if you have no business experience or have previously been engaged in something completely different: production, wholesales.
Businessmen should remember that opening a children's clothing store is not at all the same as opening a wholesale base.
Search for an idea.
It is not enough just to wish to open a trading enterprise that sells children's clothing.
You need to find your chip, decide how to distinguish yourself most favorably from competitors, etc.
Writing a business plan with specific calculations that will correspond pricing policy your region.
Coming up with a name, developing a logo.
You need to seriously think about how to name your children's clothing store.
Research has shown that parents trust stores with foreign names more.
A preliminary search for suppliers from whom you can buy high-quality clothing cheaply, but it is expensive to sell it, a layout of a sales area, the formation of an assortment of goods that you will sell, etc.

Only after you have carefully thought of all this, you can start the real launch of a startup, and it will not be too important a commission it will be a store or one that sells new clothes.

If you are aiming at a new business for yourself, then for sure the experience of more experienced colleagues will be useful to you.

It is most profitable to open a shop with goods of the middle price category.
There are not so many parents who are willing to pay huge sums of money for baby clothes, and the poor are more likely to visit a thrift store in the hope of saving money.
If you have a modest start-up capital, then it is better to open a small store than take out a loan and launch a huge startup. A large commercial enterprise, opened for someone else's money, can ruin you.
Consider starting a franchised children's clothing store like Duck or RIKKI-TIKKI.
If you decide to open a small store, it is better to limit the range of goods.
Buyers should be able to get a good look at it and not rummage through a pile of junk.
Piling up your belongings is only acceptable if you decide to open a thrift store.
At least once a season (in winter, spring, summer and autumn), refresh the assortment of goods, take new models for sale, and put up stale goods for sale.
Study your consumers' tastes closely so that you can sell what they like and not you personally.

How to open a children's clothing store: an advertising campaign

It is very important for the future business (no matter the commission or some other store you are going to open) to advertise it.

In order to attract the attention of customers from the first days of work, you need:

Print promotional items: business cards, brochures, etc.
Post announcements around the city.
Order promotional material from local media.
Use social networks by creating a group for your baby store.
Make a grand opening by inviting not only potential clients, but also journalists.

Believe me, clients will quickly catch up to you if you:

sell quality goods at an acceptable cost;
reward regular customers for purchases;
regularly organize sales;
to be located as conveniently as possible for buyers.

How to open a children's clothing store: calendar plan

In launching this startup, you will spend a lot of time on preliminary preparation, conducting research, studying all the nuances.

The implementation of a business plan (registration, rent, shop equipment, staff, etc.) should not take more than 4-5 months if you set a good theoretical ground.

Stage	Jan	Feb	Mar	Apr	May
registration
Premises rental and renovation works
Equipment purchase
Team recruitment
Working with suppliers, purchasing goods
Advertising
Opening

The main stages of opening a children's clothing store

Newbie businessmen have a tough time when it comes to learning how to start a children's clothing store from scratch.

There are so many nuances in this issue that missing one can ruin the entire startup.

To prevent this from happening, follow a clearly outlined plan: registration, search for the ideal premises, renovation work, purchase of equipment, team building, work with suppliers and the first purchases, incessant advertising campaign.

registration

The most advantageous form to open a children's clothing store is an individual entrepreneur.

The procedure itself is quite simple and does not require a lot of paperwork.

You will also be able to pay a single tax on temporary income (UTII).

And also, since you are registering a commercial enterprise, you will have to enter your store in the commercial register and obtain permission from Chamber of Commerce your city and follow its rules, which you will be introduced to.

The registration procedure can also include obtaining an opinion from the Fire Service and Rospotrebnadzor, which authorize the operation of your premises.

Premises

If you want to build up a client base as quickly as possible, carefully approach the choice of premises for your children's clothing store.

The best location is in the market, in a shopping center, not far from children's institutions: kindergartens, schools, parks, clinics, libraries, centers of creativity, etc.

If you do not have a large start-up capital, then you can limit yourself to the minimum area: 25-30 sq. m.

If you want the children's clothing store to accommodate not only a trading room with fitting rooms and a workplace for sellers, but also a bathroom, an office and a warehouse, then you will have to rent 50 or more squares.

Since your customers are children, try to create a bright and interesting interior of the trading floor to get them interested in visiting your store.

More sunny colors: yellow, orange, red, green, azure, etc.

You can use images of fairy tale or cartoon characters in the interior.

Equipment

To open a children's clothing store, you do not need expensive trade equipment.

It is enough to purchase a cash register, hangers and racks, mounts, curtains and a mirror for the fitting room, a couple of mannequins, a rack and shelves.

Expenditure item	Amount (in rubles)
Total:	RUB 155,000
Racks and shelves	30 000
Showcase for accessories	7 000
Racks and hangers	20 000
Fittings and curtains for the fitting room	10 000
Mirror in the fitting room	5 000
Mannequins	10 000
Cash register	10 000
Computer or laptop	20 000
a printer	10 000
Other	33 000

You also need to equip:

Expenditure item	Amount (in rubles)
Total:	RUB 85,000
Seller's trading place (counter, chair, cash desk)	20 000
Service bathroom	15 000
Service room (changing lockers, table, chairs, etc.)	50 000

Staff

The children's clothing store should be open seven days a week. Only in this case can you get the maximum profit.

You need to form two shifts (salesman + cleaning lady), which would work 2/2 or 3/3 days.

If you want to open a store with a total area of at least 50 sq. M., Then it is better to take two sellers per shift, otherwise it will be difficult for one to cope with a large flow of customers. Hire people who get along well with children.

Your employees should not just be sellers, but also animators, psychologists, good fairies.

If you are ready to handle the accounting and administrative matters yourself, then you don't need to hire anyone else.

Otherwise, look for an administrator (manager) who would be able to do bookkeeping.

Please note that paying such universal specialist it will take a lot.

Alternatively, you can entrust the accounting to an outsourcing company.

The minimum salary costs for staff will be as follows:

Suppliers

You can work with both domestic and foreign (for example, "Cheerful Baby") and foreign (Chinese, Turkish, German, Polish) manufacturers.

The main thing is that the goods purchased from them are not too expensive after the margin set by you and are of good quality.

Work with suppliers who can provide you with a quality certificate.

Since your business is selling clothes to children, any parent will want the item they buy to be safe for the child and not contain materials that can harm the health of the little treasure.