home » Calculations » Business services in a small town. How to create a successful business in a provincial town

Business services in a small town. How to create a successful business in a provincial town

Create an enterprise in small town often more difficult than in the metropolis. A novice merchant needs to take into account the specifics of working in a small town. How to choose a line of business? What to consider in order to withstand the competition? What benefits can you expect? Answers to these and other questions, and fresh ideas for business in a small town - in our article.

What will you learn about?

Features of business in the province

In not big city for 52 thousand inhabitants the salon "Kitchens under the order" was opened. The first months there were many clients, the investments paid off, but a year later the company turned out to be unprofitable and went bankrupt. Why did it happen? Perhaps the entrepreneur did not take into account the specifics of doing business in a small town. Families who need a custom-sized headset purchased it in the first months of the salon's operation. The rest go to order kitchens in the regional center or buy inexpensive mass-produced furniture.

To open a business and not burn out, consider the features of a small town:

Low purchasing power. The level of wages in the province is low, so essential goods and services are in demand.
Low level of competition. There are two reasons for this: either local entrepreneurs have lost sight of a promising direction, or the products are not in demand among the population of a provincial town.
Minimum costs for opening and maintaining a business in a small town. Rent and advertising are cheaper than in large settlements. Staff salaries are also low.
Lack of qualified personnel. High-class specialists do not see growth prospects in a small town and leave the provinces.
Rapid dissemination of information (word of mouth). In a small town, word of mouth about your business spreads instantly. If you pay attention to the quality of service and service, you will quickly gain a good reputation and increase the flow of customers.

Apart from general rules, other features must be taken into account: proximity / remoteness from the regional center, local traditions and established habits of residents.

Choosing a business area and market niche in a small town

When choosing a direction for a small business in a small town, they rely on the same rules that are everywhere:

Income. Activities that cover the needs of people will bring money faster.
Professionalism. It is easier to develop a direction in which the entrepreneur is an expert.
Interest. A business that does not cause pleasure to the owner is more likely to fail.

A successful business lies at the intersection of three areas

The choice of field of activity is not limited. The status of a small city makes only some adjustments to the business project.

Trade: food, clothing, household goods

It is necessary to identify products that are in demand in a small town. If the region has Network shops- it will be difficult to compete with them, so you need to come up with your own "chip" of your business. For example, a 24-hour convenience store or convenience stores, so that the buyer can purchase daily demand goods within walking distance.

The approximate amount of investment to open a grocery store in a small town:

Premises - from 50 sq. m at 300 rubles = from 15,000. New or used equipment (shelving, refrigerators, shop windows, online cash desk) - from 400,000. Staff salary - 2 sellers of 15,000 each, a cleaner 7,000, a loader 10,000. Insurance deductions - 30% in the PFR, FOMS, social insurance. Total: 47,000 salary + 14,100 taxes. Goods - at least 300,000. At the start, the entrepreneur is unlikely to be shipped goods with deferred payment, so the assortment must be paid immediately.

TOTAL: at least 776,000 rubles.

Services: hairdresser, tire fitting, handyman for an hour, laundry, coffee shop, taxi

Exclusive business offers in the provinces are unpopular. At the same time, standard services in a small town are always in demand. For example, a spa with salt caves and silk baths will be empty most of the time, but a good manicurist or an experienced hairdresser will not be left without work.

The approximate amount of investment for opening a tire fitting:

Premises - you can use your own garage. Equipment (balancing stand, pneumatic wrench, tire changer, rolling jack) - the cost of the kit is an average of 100,000 rubles. Staff salary - two shifts of 2 masters on a piecework salary of 10-15% of the order. Contributions to funds - 30%. The amount of deductions depends on the money earned by the staff: in the season - more, in the off-season - less. Consumables (sealant, rubber cleaner, patches, cargo, etc.) - from 50,000. Public utilities- 5000-7000 per month.

TOTAL: 150,000–200,000 rubles

Manufacturing: building materials, furniture, windows, doors, food

The scope of business in a small town is chosen, focusing on the needs of local residents or for sale to other regions. In the second case, the cost of delivery must be included in the pricing. With expensive shipping, the product will lose to competitors in price. In a small town, you can start processing local resources, which will allow a businessman to save on the cost of raw materials. For example, the release of bottled water from a source or canned food from forest mushrooms and berries.

Director of the Russian School of Management Anastasia Borovskaya

Work through three possible scenarios: negative, realistic, and optimistic. You need to plan your every step and assume that not everything will go according to plan. In this case, you need to have a financial and temporary airbag, as well as the ability to attract employees whom you did not originally intend to take on the team.

The approximate amount of investment for the opening of a workshop for the production of foam insulation (insulation and noise insulator):

Premises - 60 sq. m for 150 rubles. = 9000 Preparation of the premises (ventilation, lighting) - 20,000 Equipment (gas-liquid installation, molds) and tools - an average of 110,000 Staff salary - 3 masters of 15,000 each. Deductions - 30% to funds. Total 45,000 salary + 13,500 taxes. Transport for finished products- we need a GAZelle 2012–2014. for 350,000–400,000. Materials for production (urea-formaldehyde resin, phosphoric acid) - from 100,000 TOTAL: from 700,000 rubles.

Farming: breeding farm animals and birds, growing flowers, seedlings, vegetables, fruits, berries, herbs

The popularity of farm products is growing. Therefore, buyers are easy to find. On the basis of an agricultural enterprise in a small town, you can open processing shops (sausage, ham, canning, meat semi-finished products, and others). This is a great business option with costs up to half a million rubles.

The approximate amount of investment for the development of a rabbit farm in a small town:

Land - from 5 acres. Renting land for a year costs 30,000–100,000 depending on the region. You can adapt your own plot for a rabbit farm. Cages for rabbits - fattening cages for 6 heads - 20,000 each, mother cells for 2 rabbits - from 10,000. If you make the cages yourself, the consumption will be 2–2.5 times lower. Livestock - 50 monthly rabbits at 500 rubles each = 25,000 Feed (hay and compound feed) - from 70,000 TOTAL: 350,000–500,000 rubles.

Online store: any goods with high demand

Starting an online business from scratch is cheaper than general store. Owner does not pay rent retail space, does not order outdoor advertising and does not hire salespeople. The main thing is to think about delivery. If you sell food and children's goods to residents of a small town, you need a courier. Parcels are sent by region transport company or Russian Post.

Alexey Zagumennov, Managing Director of the Avira Group of Companies

An entrepreneur's best friend is good analytics. This applies to both a small town and a business in a metropolis. If you want money, arm yourself with statistics and look for an unoccupied niche. Analyze competitors to offer something new to the market. According to experts, hostels, convenience stores and children's entertainment centers pay off most quickly today.

Two ways to choose a product to trade:

View the popular range on the Amazon website. The "Bestsellers" section contains the most purchased items.
Enter a search query (words that users use to search for a product on the Internet) in the Yandex.Wordstat service.

What kind of business can be opened in a small town, village or in countryside, while having a minimum capital?

What kind of business to open in a village, town or small town - basic rules

Starting your own business in a small town is a rather difficult task that comes with many risks.

Business ideas for 100 thousand rubles

Entrepreneurship is becoming more and more popular not only among residents of big cities, but also in small towns.

Any business, even the most modest, requires certain investments. In modern realities, it is unlikely that it will be possible to establish a profitable business in a big city, having only 100 thousand rubles as start-up capital, while in a provincial town or in a rural area, these funds can be used to organize a fairly profitable business.

Business ideas for 100,000 rubles in a small town:

Mini real estate agency. This type of business is suitable for people who have some experience in this field, for example, former realtors, while the entrepreneur does not need to hire a large staff. To start the agency's activities, it is enough to rent a small room. An initial capital of 100 thousand rubles is enough to organize an agency in a small town.

Advice! Even though the services of real estate firms are becoming more in demand every year, before setting up a business, you need to make sure that you will have a sufficient customer base in your city.

Atelier for tailoring or repairing clothes. There are not many such services in small towns, however, there is always a demand for them. Opening your own atelier is a good idea for those who are interested in this area. In addition, in small towns you will surely collect good team employees for your organization.

Advice! In the first couple, it is not at all necessary to rent a room to found a small atelier - work can be quite successfully done at home.

Creative agency. For 100 thousand rubles in a small town, you can open a good creative agency that will specialize in advertising. Even in a small town, the advertising sector is developing and unusual, interesting ideas will always come in handy. To organize such a business, it is absolutely not necessary to have a specialized education, and the team itself may consist of only a few or even one person for the first time. In addition, you can open such a business with even less investment, for example, having a starting capital of 50 thousand. With the minimum amount money you can start a work agency at home.

What business to open in a village for 100,000?

Living in a rural area, in a village or in a small village, for 100 thousand rubles you can organize a fairly profitable and quickly paid off business.

One of best ideas for implementation in the village - opening. With a starting capital of 100 thousand, you can open a grocery store or a store household chemicals. Such a business option will certainly be profitable and pay off in a short time;
Installation of satellite dishes or the Internet. In rural areas, an organization providing the services of a high-quality Internet provider will come in handy. To implement such an idea, the entrepreneur should conclude an agreement with big company, which is engaged in conducting the Internet or television, and organize a small representative office in your town or village. A capital of 100 thousand will allow you to purchase the minimum set of equipment necessary to start activities. This type of business can also be carried out at home.
Auto repair shop. To open your own in the countryside, it is enough to manage with capital even less than 100 thousand. An entrepreneur is able to carry out this type of activity at home - in his own garage.

What business to open in a small town for 500,000 rubles

In a small town or countryside for an organization own business with a capital of 500,000 rubles there are many useful and profitable ideas, For example:

Auto parts store in the garage. This business option pays off well in small towns and villages. In addition to selling ordinary auto parts, which are also sold in other stores, you can start franchising, for example, automotive chemicals from a foreign manufacturer, which is not freely available in your locality. You can start such a business at home or rent a small room;
500,000 rubles is a sufficient investment for a car wash. This option of own business is also possible at home by equipping your own garage. However the best option will rent specialized premises;
Flower shop - to open such a business, it is enough to have an initial capital of 500,000 rubles, which will allow you to rent a good room, purchase necessary equipment, for example, refrigerators for flowers. The recommended starting capital is 1,000,000 rubles.

Advice!For greater profitability of a flower shop, it is worth organizing an order for bouquets on the Internet and providing customers with prompt and high-quality delivery.

What business to open in a crisis with minimal investment?

It is believed that the crisis the best time for change. Even during a difficult economic situation, competent entrepreneurs have the opportunity to establish a profitable business from scratch and from scratch. minimum investment The main thing is to choose the right idea and implement it with the highest quality.

In a crisis, it is worth giving preference to those business options that best meet the needs of society, that is, to analyze which goods or services are most popular during a crisis period.

Ideas for your own business from scratch with minimal investment:

Grocery store - food is always in demand, so this business option will quickly pay off and begin to make a profit even in a crisis. To open a small store, it is enough to have a starting capital of 500,000 rubles;
Repair of apartments or private houses - oddly enough, but in a crisis, this type of business is developing well and brings a stable income. A company providing repair services will be in demand both in a small town, and in a village, and even in rural areas. To start repair activities, you can get by with minimal investment;
Car service. In times of crisis, when services official dealers become very expensive, many car owners prefer to repair cars in private services. If you have an initial capital of 500,000 rubles, you can rent a good room and purchase a minimum set of equipment that will be needed in the first stages;
Internet business at home. The basis for the implementation of this type of business can be taken as writing advertising texts or translations from foreign languages. Experienced programmers can provide skilled services while working from home and with little to no investment.

To open a business in a small town or village, there are a large number of interesting and profitable ideas that are implemented with minimal investment, alone or with a team of like-minded people, at home.

It is important to approach the task as responsibly as possible, analyze the specifics of doing business in a particular locality and develop a high-quality action plan.

How to build a business in a small town?

Do you live in a small village or town and have a commercial background?

At the same time, you think what to discover in a small town?

Then this article is written for you.

Certainly, potential buyers in will be less, but the costs of opening the project will also decrease (compared to the metropolis).

Competition in small towns and villages is usually low.

A small town is a settlement in which 50,000-100,000 people live.

There are more than 80% of such settlements, towns and villages in Russia.

Experts believe that it is more profitable to open a business in such towns than in megacities.

What to open in a small town: we take into account the pros and cons

Let's look at the advantages and disadvantages of starting a business in a small town:

pros	Minuses
Less investment than in a metropolis: lower rental costs, advertising costs.	Low purchasing power, this reduces profits.
Lower wages for employees.	It is difficult to find qualified specialists.
Word of mouth will reduce advertising costs.	Word of mouth can quickly and ruin a reputation when "punctured". Also, a negative personal reputation can affect the business.
Cheap local raw materials.	Expensive imported raw materials.
The competition is lower: it is easier to open something that is not yet in the locality.	Higher competition for the main, traditional groups of goods.
With low competition, the demand for goods and services is higher.	Fewer buyers means less profit.
Starting a business has fewer hurdles than in a metropolitan area. There are benefit programs.	A narrower choice of ideas for business due to the conservatism of tastes. From exotic ideas better to refuse.

Let's analyze the table and try to decide on the choice of case:

Are there not many entrepreneurs in the city who sell basic consumer goods (food, clothes, shoes)?

Choose this line of business.

Under the main goods should be understood products that are indispensable in everyday life.

There is always a demand for it.

To occupy this niche is to ensure success for yourself.

Let's say the niche of traditional goods and services is relatively occupied.

Then you need to determine what is in demand, but what competitors do not yet have.

You can offer these products to fellow countrymen, along the way expanding the range of consumer goods.

The highest profit can be made by organizing a small factory or production using local raw materials.

But it is worth immediately considering one very important point, characteristic of .

The main end consumer is not the inhabitants of the city.

Such an undertaking will bring profit in the manufacture of large batches of products focused on delivery by region.

This is the most capital-intensive type of business in a small town.

Options for starting your own business in a small town

You are not the first to think about the question of what to open in a small town .

Let's look at various projects that have already been successfully implemented more than once in different settlements of Russia.

Maybe one of these business options will appeal to you, and will fit the area.

Own business in food and agriculture

"A person who is lucky is a person who has done what others were only about to do."
Jules Renard

Therefore, the sale of food products is an eternal business.

If you are near a major city, you can arrange deliveries there.

Sell surplus products in your village.

What business can you do?

Harvest pickles, marinades, canned vegetables, fruits and berries.

They are sold to factories, cafes, restaurants.

Engage in milk processing (cottage cheese, cheese, cream are in demand).

Open a small cheese making shop.

Business in a small town can be easily positioned as an eco-farm.

And this topic is now popular.

Semi-finished products are also in demand today due to the total employment of people in large cities.

Good quality minced meat, dumplings, chebureks, pancakes, dumplings, meatballs, meatballs, meatballs, dough is the key to your income.

Start baking bread and baked goods.

The service will definitely be in demand.

Grandmothers are not what they used to be: working and not in a hurry to burden themselves with grandchildren, knitting and sitting at home.

A young mother often has no one to entrust to look after the child.

Service station with driving school services.

This undertaking can be combined with an auto parts store, car resale services.

Photo salon.

Business can be combined with the organization of registration and holding of solemn events (video and photography, production of booklets, photo books, portraits, toastmaster for parties, corporate events);

Studio of sewing and repair of clothes.

Additionally, you can open the holding of paid training courses.

Shoe workshop.

Business can be combined with tailoring shoes.

Creative activities for children.

Fitness, yoga for kids, foreign languages, Painting.

"Green tourism".

If a small town is located in a picturesque place.

Internet cafe.

With the services of a photocopier, printouts of photographs and texts.

Additionally, you can open a training on using a PC.

Service for the repair of household appliances and appliances.

Like a shoe shop, a business is sure to be in demand.

Workshop for upholstery, repair and manufacture of furniture.

Household service.

An analogue of the “husband for an hour” business: chop wood for a client, dig a garden, hang a chandelier, fix a tap, an electrical outlet.

The demand will be not only from single women, but also from pensioners, busy young people.

Bookkeeping.

This business can be done without any initial investment.

It is only important to have sufficient qualifications.

Vet clinic.

It also requires a specialized education.

A big plus if customers will be able to contact around the clock.

Indeed, in small towns, few people have such a competitive advantage.

What kind of business to open in a small town in the field of trade?

Trading is a simple and sought-after line of business.

Often in small towns and villages, different segments of goods are presented in one store at the same time.

In this business niche you can open:

Flower shop.

In addition to the design of bouquets, they organize the sale of indoor plants, seeds, household and garden chemicals, tools, and related literature.

The organization of banquets and celebrations can be combined with the services of a toastmaster.

Shop for baby food and goods.

In especially small towns, it is better to present this product segment in a regular store.

Classic store (food or clothing, ).

Online store.

You can organize the delivery of large equipment and other goods, and the buyer will not need to go to another location to pick them up.

Your own handicraft business

You can try to make money on your hobby or skill, teach your craft.

But here the final consumer of the products will definitely be in large settlements.

You will have to participate in fairs, outdoor events.

This will incur shipping costs.

If you have no idea what to do, take a look at these ideas:

Vine weaving.

There is a prospect of expansion to the production of furniture.

Demand, however, cannot be called high.

Pottery.

You can present products not only at exhibitions and public events, but also in online stores.

Blacksmith craft.

A promising business that can be combined with welding work.

At the moment, the trend is voluminous scarves - snoods.

They are easy to manufacture, and the demand for the product is high.

Making soap, candles.

last years

It implies the manufacture of original blankets, pillows, bags, patchwork panels.
Making jewelry and bijouterie.
They use the techniques of cold porcelain, quilling, soutache embroidery, wool felting, wood carving, beading, tatting, a traditional set of jewelry made of beads and stones.
Leather production.
Such products (saddles, harnesses, belts) are sold only to special categories of buyers.
Finding outlets is not so easy, and this must be understood.

What else to do in a small town and how to generate business ideas,

explained in the video:

An example of what you can open in a small town: your own apiary

Capital investments (30 hives): 130,000 rubles.
Payback period: from 1 year.

Let's consider visually how to open your own business on the example of an apiary (for central Russia and to the south).

For starters, you can purchase 10 hives and work without helpers.

Such an apiary will allow you to get acquainted with the case, especially if you have never dealt with it.

You will pump out honey for yourself, and sell the surplus.

But in fact, such a volume of production is not yet a business, but only an additional income.

An apiary of 20-30 beehives is the minimum amount for self-employment status.

Such an enterprise can become the main source of your income.

Typically, this is a family affair.

Apiary staff

You can talk about, from 50-100 hives.

Such a business cannot be opened without additional labor.

You will need at least 2 people for every 20-30 hives in honey harvest season to look after them.

You need to organize shifts.

What tools will the business need?

overalls (gloves, suit, mask with mesh);
frames, wire;
foundation;
beekeeping chisel;
apiary knife;
smoker;
fork;
drinkers, mother liquors;
preparations for the treatment of bees;
honey extractor;
wax melter;
hives.

From the second season, the apiary is able to bring on average from 20% to 150% of net profit.

It should be noted that beekeepers earn not only on honey.

Wax, pollen, propolis, royal jelly, zabrus, perga, wax are in demand.

You can also sell young families of bees - branches.

The list of 40 ideas provided is far from complete.

However, it can help guide how to open a business in a small town, and is it even worth it to get down to business.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

Do you live in a small town and want to start your own business, but don't know where to start? In fact, everything is not as scary as many used to think. It is important to know some features of provincial cities, to take them into account when choosing your business.

In small towns, there is often a shortage of basic goods and services. For example, an inexpensive cafe with delicious food will be popular among locals. But it is unlikely that the turnover in an unusual boutique with designer clothes will become high. handmade. Therefore, we advise you to initially focus on the needs of future buyers.

🎓 Features of small towns for starting a small business

Geographical position. For example, in a northern city, a 24-hour tent selling beach slippers is unlikely to be popular. And in the southern resort - a salon of elite fur products
The solvency of the population. It is unlikely that people with an average salary of 15,000 rubles will be happy to open a restaurant with an average check of 2,000 rubles.
Availability the right staff. If you open, for example, a complex production, you should understand that among the local population there may not be the necessary highly specialized specialists
Needs for specific goods and services. In a metropolis, you can open the thirtieth eatery in a row, but in a small city there may simply not be visitors
Limited growth. When a business reaches a certain “ceiling”, you will have to develop it not by increasing the average check, but by opening branches or developing a related area

⚖ Pros of starting a business in a small town

For business development in the provinces, there are many positive aspects that may not be in a large city.

The opportunity to occupy a free niche. You can become the first in your industry or discover weak sides competitors and stand out from them.
Savings on basic expenses. In small towns, the rent of premises or land is much lower than in the metropolis. Wages for staff can also be calculated according to local tariff scales.
Support for private businesses. In small towns, various loyalty programs for new businesses often operate, grants and preferential subsidies are issued.
Easy understanding of customer needs. When all customers are literally in plain sight, it is not too difficult to understand their requests.

🏆 Best small town business ideas that will work

It is not necessary to come up with a mega-unique idea that no one has implemented before you. But set yourself apart from competitors in the service. For example, free shipping or accumulative system of bonuses.

It is necessary to focus on the needs of the majority of the population of the city. In this case, you will not work at a loss.

It might be worth looking into a complementary business. For example, the area has an excellent butcher shop, but lacks farm-based dairy products. In this case, you will easily occupy your niche.

And we offer you a large catalog of business ideas for small towns! More than 150 options for developing your business. Explore, apply and discover what you like!

There is a widespread opinion that big money is earned in megacities, while provincial businessmen in a small town have much more modest incomes. This is partly true, because in megacities there is a large population, and therefore, higher demand for certain goods and services. The purchasing power of the population is also higher here. However, this does not mean that the very idea of opening a business in a small town is something meaningless.

Moreover, according to all economic forecasts, it is for small business future, therefore, in a small provincial town there is every reason to count on success.

What is typical for business in a small town, what are its features?

Minimum competition and cheap start

The 2 main advantages of any business idea for a small town are a minimum of competition and small investments with which you can start a business in a small town.

On the other hand, the main disadvantage should be taken into account - this is the low purchasing power of most of the population. People in the regions do not have much money, and first of all, they close their basic needs - food, housing, cheap entertainment, clothes, and only then cafes and restaurants.

An important provincial factor is the mentality

Well, and finally, another important provincial factor is the mentality. In a small town, where half of the inhabitants know each other, reputation sometimes plays a much more important role than in a large regional center. But it all depends on the city.

The main direction is trade

Be that as it may, 80% of business ideas in small towns are “tied” to trade, and there is a logical explanation for this. If you decide to “enter the same river”, it may make sense to acquire an already operating business. In any case, finding an unfilled niche with good demand will not be easy at all. A word of advice: be careful with a specific product. It can both make a splash and, due to weak purchasing power and conservative views of a certain part of the population, go unnoticed.

A new line of business in small towns in 2019 is the property of bankrupts and debtors of bailiffs

Behind recent times the number of bankruptcies has increased many times, but few people know that the property of debtors is sold through public auction where you can often buy it for a penny.

It is especially interesting to buy property in small towns, as few people there know about offers and know how to work with auctions. For more details see in the free course of Oleg Selifanov

Leasing business - leasing residential and commercial real estate

Main plus rental of residential property- people always need housing, especially when you consider what to start rental business even with an amount of 100-200 rubles, this idea works well in the regions.

To better understand how to make money on real estate and not make irreparable mistakes, go through free real estate courses. They will help you decide in which direction you want to work and which one is right for you.

How to get 35-70% per annum on real estate
Business idea - Profitable house (video + business plan)

4 main advantages of business ideas with real estate in small towns

rental business requires minimal participation,
it is excellently credited and you can start even with a small personal capital - 100-200 thousand rubles
scales perfectly
generates rental income every month
a small number of employees are sufficient, sometimes even coming and piecework with the simplest qualifications.

Starting a service business in small towns

The situation looks somewhat different. Here it is very important to correctly draw a line between essential services and benefits that do not belong to them. Naturally, in a small village, the first type will be in demand, and not the second.

For example, a profitable business is more likely to become barbershop with affordable prices and a constant flow of customers, and not a SPA-salon with a wide range of expensive cosmetic procedures. Along with this, it is not enough to be like everyone else, that is, in our example, like other hairdressers.

In order for a potential client to give preference to your salon in the future, offer him a zest, albeit a small one. It can simply be a quality service, when a person was not just cut, but also met in a clean room, was friendly with him, offered to wait in a comfortable chair for his turn.

Repair service

Another niche that promises success in a small town is provision of repair services. There is a simple explanation for this. The income level in the province is usually average or below average, so the broken household appliances, shoes or clothes here, no one is in a hurry to throw in the trash.

In this regard, the opening of a repair shop with a convenient location and work schedule can potentially count on financial success. In general, business ideas for the city are simple great amount just enough to search.