Download Content marketer useful information as a business engine. Download content marketing: creating and implementing a successful media strategy - netology Netology content marketer

4 hours of practice 4 hours of theory

Content marketing objectives and effectiveness. Key components media strategies. Content strategy and its development. Competitor analysis and target audience.

[Netology] Content Marketing: Creating and Implementing a Successful Media Strategy ​

SpoilerTarget "> Spoiler: Text version of the course description

Program ​

Content strategy creation

Content marketing objectives and effectiveness. Key components of a media strategy. Content strategy and its development. Analysis of competitors and target audience.

Content types and processes for creating them
10 hours of practice 10 hours of theory
Content types, their similarities and differences. Costs and Engagement. Texts: how to write and edit. Graphic content: photos, infographics, illustrations and presentations. How to create video content: from script to production.

Content distribution channels
12 hours of practice 12 hours of theory
Where and how the content can be distributed. Tasks and goals of distribution channels. Relationship, differences and similarities. Cost and efficiency. Blogs, mailings and social networks. Messengers: a trend that brings loyalty. A working site that will combine all the resources and increase sales.

Content creation
6 hours of practice 6 hours of theory
Search Engine Optimization: Rules and Effectiveness. Working with the target audience through content and working with reputation. Company rules and loyalty. Editorial policy, media strategy and content plan.

Analysis of the effectiveness of the content strategy
6 hours of practice 6 hours of theory
Analysis and efficiency. Trends. Creation of a working content strategy. Working with the team and contractors. Determination of KPIs based on business objectives. Evaluation of results and methods of calculating ROI. Conclusions and strategy adjustments.

Your resume after training ​

Content marketer

Key skills:

• Building a content strategy
• Content distribution and promotion
• Engaging your audience through different channels
• Creation of creativity
• Community management
• Budget estimation and team selection

I was attracted by the focus on the benefits for consumers of the product. During the training, specific tools were given on how to define abstract usefulness, what is “useful” content and how to create it. I learned to understand what to pay special attention to when creating my project on the Internet.
Alexandra Bagautdinova
Internet laboratory, journalist-copywriter

Many professional journalists, marketers and PR people with vast experience do not understand the difference between writing, plotting, and content. And there is a difference. A content marketing course will show you how essential it is and how to work with it!
Elvira Kagirova
Insurance company, head of marketing department

I was pleased with the teaching staff of the course. During the day, the lecturer practices the latest content marketing techniques - in the evening he talks about them to students. This approach cannot even be compared with traditional learning from books, when at least a year can pass from the moment of writing a textbook to its appearance on the bookshelves.
Alexey Timofeev
journalist, editor

To me, as a PR specialist who works more with traditional media, it was useful to learn how to properly build interaction with Internet media, what resources and opportunities are available for this. The course helped me with this!
Nadezhda Belous
Administration of Tomsk, head of the information and analytical department of the committee on information policy, press secretary

The approach of the course instructors is ideal, from my point of view. Clearly structured material, up-to-date and with case studies. To the point, strictly and with a sense of humor. It was a pleasure to study. Many teachers exceeded my expectations in this course!
Tatiana Malyukova
Aviacassa.ru, E-commerce & Marketing manager

On the course "Content Marketer: Useful Information as the Engine of Your Business"
best practitioners share their methodology, so learning is a great opportunity to get really better and working knowledge. This is the knowledge that will help you to appear before the target audience as an expert, will significantly increase loyalty and recognition.
Ilyana Ageeva
Beauty industry, SMM manager

Teachers ​

Content marketing can be considered the evolution of SEO and SMM and is one of the most powerful online promotion tools. I'll tell you how to find out what's in the minds of your audience, how to optimize your content for search, and how to properly promote on social media.
Nikolay Smirnov
Head of Marketing HiConversion

It is impossible to be successful in content marketing without sound editorial policies and competent content planning. I will tell you how to adapt these journalistic processes for yourself: what to write about, in what formats, where and how often to publish.
Natalia Kulikova
Marketing Director of the Online School of Learning in English"Skyeng"

Every day we send messages in messengers, publish notes in in social networks, we write in our own blog, or just share our opinion in the comments. And we are far from always able to correctly form our thoughts into textual form. I will tell you how to write texts that will be of interest to you and your readers.
Sergey Kaplichny
Copywriter-creator, publishing house "MYTH"

Content marketing is impossible without understanding the tasks, taking into account trends and the ability to create content. This course is not about how to write texts or conduct a webinar, but about how to create a working and effective media strategy, be in trend and make money while increasing loyalty.
Ksenia Suvorova
Blog Editor Netology

In a lecture on types of content, we will understand each of the types of content, their purpose. I'll cover how the type of content affects audience engagement and reaction. And the most important thing is how to create it, what kind of people to attract to its creation, how much it can cost.
Alexandra Zhukovskaya
Editor of the project "Journalist"

Communication is always aimed at people. People love with their eyes and ears. The quintessence of this is video. That is why today it is one of the most important formats for presenting information, both for b2c and b2b. Let's talk about this.
Arseny Ashomko
CEO tigermilk

Frequently asked Questions ​

Is this course right for me?

Yes, if you want to develop in the most promising Internet profession or use effective tool to promote your project. The course is especially suitable for journalists, PR managers, content managers and copywriters. Plus, content marketing is a great area of ​​development for internet marketers.

Who teaches in your courses?

All our teachers are practicing experts at the level of top managers and business owners. This is one of the main values ​​you gain in the course: learn from the best specialists Runet, ask them questions and receive individual recommendations for your work.

What knowledge and skills will I get?

During the course, you will develop a content marketing strategy based on a real project and gain knowledge in order to implement it in reality. You will have a ready-made analysis of the audience and customers, a well-thought-out system of goals and KPIs, a ready-made editorial policy and an understanding of how to evaluate your work. Based on this strategy, you will be able to organize the work of a small editorial office and organize the release of quality content. This will help your company to significantly increase sales, and you will increase your value by an order of magnitude on the Runet personnel market.

Hidden content.

Course "Content Marketer" is devoted to how to effectively use content for business development: from getting high-quality traffic to building long-term relationships with customers.

Content marketing is one of the most effective tools for promoting a business and the most promising direction in the development of Internet marketing today.

"Invasion Marketing" is becoming less and less effective due to the huge flows of information and high competition, and search engine optimization through the purchase of links gradually stops working. In these conditions, the content marketer is the one who leads and retains customers of the company.

Learn to create high-quality and relevant content so that users can find you. Make them your readers, viewers, listeners. Be helpful before you make a sale - and get long-lasting satisfied customers.

To create this course, we have collected best practitioners content marketers and content creators. Over 30 hours of lectures, over 10 hours of online practice, and a lot of homework to implement your content strategy await you.

Who is this course for:
Participation in the course will be a profitable investment for:

• Marketers and PR managers who want to improve their skills;
• CEOs of small and medium-sized companies who want to increase sales;
• Journalists and SMM managers who want to get a related specialty;
• Aspiring entrepreneurs looking to enter the market and build an audience.

Course format:
Duration of the course:
2 months:
4 hours of lectures (webinars and videos);
2-3 hours of online practice (webinars);
4 hours of homework.

Additional communication between participants, teachers and the course curator in a closed group on Facebook and in a personal account .

Course composition:
The course consists of an introductory part, five main blocks and a final consultation session with teachers.

Introduction: "An Introduction to Content Marketing"

The general concept of content marketing and organizational issues for the course.

Block 1: "Formation of a content strategy"
We create a content strategy based on your business objectives, customer needs and the competitive landscape. In this part, we will talk about the place of content marketing among other promotion tools and the advantages of this approach, talk about strategies for developing a strategy depending on specific goals, as well as analyze your target audience and analyze competitors' strategies for making informed decisions. Based on the results of studying the materials of the first part, you will be able to build the basis of your content strategy - for its further refinement and implementation during the course.

Block 2: "Types of content and processes for their creation"
Learning to create content on our own. We will work with text, graphics, video, audio, webinars and some other types of materials, and then optimize them for SEO. At this stage, you need to decide on the types of content that you will use in the framework of the developed strategy, and a deeper understanding of each of them.

Block 3: "Channels for delivering content to the target audience and analysis of their effectiveness"
We are working on the distribution and promotion of content. You will learn how to choose the most suitable channels for you, how to work with them in order to get the maximum audience reach, and how to build long-term relationships with your customers. This is one of the most challenging and interesting blocks of the course, as you will start putting your content strategy into practice!

Block 4: "Reputation Management"
We control the information field of the company and influence its information image. In this block you will learn about different types monitoring, you will be able to set up tracking of mentions in automatic mode and learn how to work effectively with the information received.

Block 5: "Team management and analysis of the effectiveness of the work done"
We estimate budgets, select a team and manage it competently. In this block, we will talk about where and how to look for contractors, how much to pay them and how to effectively organize the work. You will also get acquainted with the methods for assessing the effectiveness of the entire complex of works for timely adjustment of the strategy. This is the last part of the course, at the end of which you will have all the necessary knowledge to start a full-fledged work on content promotion.

Consultation session
Presentation of student content strategies

What do you get:
During the course, you will learn:

• Develop a content strategy to solve your business problems;
• Create basic types of content (text, graphics, audio, video, webinars);
• Distribute the materials you create, providing the greatest possible coverage;
• Select contractors and manage a content team;
• Assess the effectiveness of the work done.

Price: RUB 16,900