home » Business plans » A ready-made financial plan for the first courses. Business plan for opening a cafe - a ready-made example of a business

A ready-made financial plan for the first courses. Business plan for opening a cafe - a ready-made example of a business

Restaurant business plan: general information+ choice of class and type of institution + 9 sections of the document + recommendations for writing a resume + 20 main stages of project implementation + 6 ways to attract audience interest + a typical list of equipment + cost and income estimates + 6 risk factors.

Back in the 18th century, the restaurant business was born for the first time. The modern catering industry is advancing with time, and today more and more investors are ready, after they have thoroughly studied the business plan of the restaurant, to invest their money in this business.

After all, the restaurateur at correct organization the institution will receive a pleasant reward for all the efforts made. The same applies to investors who want to make their profit.

Even if your own funds are enough for you to start and you do not plan to attract investors, drawing up a plan for further actions to open a restaurant is the most important task at the first stage.

What is important to know before opening a restaurant?

Business in the field Catering not like any other. This is a very time-consuming, responsible business, which cannot be carried out with our sleeves pulled down. Keep in mind - it is characterized by huge risks and unpredictability of the result.

In order to be successful, a future restaurateur must be informed in the most different areas because the restaurant is a unique economic unit. It is both commercial and manufacturing enterprise, requires from its future owner knowledge in areas such as design, architecture, cooking, marketing.

Despite the fact that many tasks are assigned to personnel, an entrepreneur must understand financial issues, be able to work with people, control spending, product purchases, worry about providing good customer service, and so on.

A great burden of responsibility rests on the shoulders of those who wish to open their own restaurant:

First, the restaurant business in Russia is still quite young. Only in Lately Russian market catering services began to gain momentum. At the same time, a high level of competition has managed to form in this field of activity, and only strong players manage to stay afloat.
Secondly, even opening a modest restaurant is a costly business, both financially and temporarily.

Here are just a few of the responsibilities:

search and rental of premises;
development technical plan together with engineers, builders, designers;
preparation of a business plan for the institution;
purchase of equipment and its installation;
restaurant decoration;
provision of dishes and other paraphernalia;
the formation of a staff of employees;
conclusion of contracts with service companies for the removal, disposal of waste, etc .;
purchase of food, drinks;
menu creation;
financial troubles (billing, wages, etc.);
the content of the restaurant;
payment of rent, utilities, taxes, etc.

The audience loves not only tasty and healthy food, but also a pleasant environment. Therefore, the restaurateur also needs to create an atmosphere of hospitality and celebration in the restaurant, so that customers can have a tasty meal outside the home and have a good time. Only then will they return to the restaurant again and again.

As you can see, one cannot do without dedication to one's business in the restaurant business. However, the reward is well worth it. The minimum profitability can be 20-25%, and with effective management it reaches 60%.

If you are ready for this, think carefully about the type and class of the restaurant, its location and concept, because this will need to be reflected in the business plan.

1. We choose the type, class of the restaurant and the room.

Impossible without specifying the distinctive features of the restaurant and its type.

Restaurants can vary in the range of products they offer. These are specialized establishments where the menu is composed exclusively of fish, cheese, meat products, etc. These also include restaurants with an assortment of national / foreign cuisine. There are also non-specialized catering establishments.

In accordance with the location, the division occurs into:

restaurant cars;
food courts;
Heavenly restaurants;
hotel restaurants;
landscape restaurants, etc.

Based on the interests of the audience, they open healthy food restaurants, clubs, salons-restaurants.

The purpose of the premises and the composition determine their type of establishments - mobile, permanent.

Restaurants can be classified both by form and by level of service: buffet, catering, when food is delivered to order at remote location, classic (with waiters).

There are 3 classes of catering establishments (hereinafter POP):

Lux - elite restaurants with high prices and appropriate level of service. Such establishments are also characterized by luxury, a rich menu, a wide range of services, the specifics of serving dishes, and a corporate identity.
Highest - Restaurants targeting middle-income diners. They are associated with comfort, a variety of both refined and ordinary dishes, the presence of a bar with a large catalog of cocktails, drinks, and originality of design.
First. In the language of restaurateurs, these are fast foods where people can order standard meal options at an affordable price. Self-service, simplicity of interior is typical for fast food.

Having decided on the type of your restaurant and the class to which it will belong, you need to choose a room. Location to some extent determines the future of the establishment.

If you are looking to provide a restaurant with a large customer flow, consider options located in noisy urban areas, venues on busy streets. It is best when the restaurant is located in a location where both offices and residential buildings are located. Then the influx of people is guaranteed not only during the day, but also in the evening.

Before buying a premise or signing a lease, find out which company operated here earlier. Try to avoid places where establishments have repeatedly been declared bankrupt.

The winning criteria for the premises are:

How to prepare a restaurant business plan: compulsory components of the document

Any plan for a particular type of activity describes the project, reflecting the goals of organizing the business, the stages of its implementation, marketing research, analysis competitive environment, financial calculations and other necessary information.

He can simultaneously act as a guide to further actions and an assessment of effectiveness. commercial proposal used during negotiations with lenders to encourage investment.

Obligatory components of a restaurant business plan are:

We suggest considering each item separately.

1) How does a ready-made restaurant business plan start?

The executive summary is the “chapter” of the business plan and is one of the most important sections of the document. He is the first thing that investors pay attention to. However, they write it last.

This happens because the resume indicates brief information taken from the entire restaurant plan. The overview section is designed to arouse the interest of creditors by displaying the concept of the establishment. The introductory part of the business plan shows how you are going to achieve your goals.

First, the name of the project is written in it. In this case: "Business plan ... of a restaurant." Instead of a pass, the specification of the establishment is entered, for example, a "fish restaurant". Further, important information about your future enterprise is indicated, given that their volume should not exceed 10% of all information (1-2 A4 sheets) set out in the plan.

So, it is reported: organizational and legal form, legal address, Bank details, the number of personnel, goals and mission, the advantages of the institution, financial prospects, the amount required to open a restaurant, the sources of its receipt.

When writing a summary of the plan, you should adhere to business style, make paragraphs concise but informative. This section requires a clear statement of goals and an explanation of the essence of the project in a language accessible to readers.

In the introduction, you can use graphs and lists, but you do not need to overload the plan with them. When describing your business, focus on what it is good for, why it is worthy of creditors' attention.

If they are carried away by the resume, then they are guaranteed to study the entire document. Below you can see a restaurant business plan (example of writing a resume). By working with this pattern, you will simplify your task.

2) What will be the stages of the project implementation in the business plan for the opening of the restaurant?

Usually, in this section of the plan, they first write: "starts from the moment the investment is received." After that, you must indicate the end of the period, say, 24 months. The stages of business implementation can be outlined separately in the Appendix, which must be mentioned in this paragraph of the plan.

Regardless of the format of the restaurant, you have to go through the following stages:

All activities are written in a plan indicating the conditions of implementation and the time spent on each action.

3) Basics of drawing up the characteristics of the object in the business plan of the restaurant.

The section of the business plan affecting the characteristic must submit general information about the restaurant. It substantiates the choice of the restaurant segment and the location of the institution.

In addition, the characteristics of the business plan must include:

POP price category,
defining the type of kitchen and equipment,
provision of basic and additional services.

Outlining the concept of the restaurant, you should describe the offered assortment of dishes. For example: "In the" Health "restaurant, 45 dishes are available to customers: dietary meat, vegetable salads, low-calorie desserts + 20 without alcoholic beverages» .

It would not be superfluous to mention in the plan the parameters of the room chosen for the restaurant, its capacity, the number of halls, the presence / absence of a courtyard, and the style of decoration. When you're done with that, describe your target audience.

Based on this factor, the pricing policy of the restaurant is determined. The opening hours of the establishment is another detail, the inclusion of which in the business plan is recommended.

And remember: this section helps the future restaurant owner and lenders see what the business will actually look like.

4) The importance of developing a restaurant marketing plan.

The marketing plan reflects all the research you've done on current market trends. Its importance lies in determining the direction of action.

This section in the restaurant business plan consists of the results of the analysis of the market situation, the wishes of the visitors, the assessment of the level of competition, and the determination of competitive advantages.

When analyzing the current market situation, an entrepreneur must take into account external factors, including political, legal, technological, social, and cultural. When examining market players, you need to weigh all sides - both strengths and weaknesses, business threats, opportunities.

Similar restaurants located in an area of 500 m can deprive you of 2/3 of your profits by luring visitors to them. Therefore, it is imperative to study local competitors.

Some turn to specialists for the analysis of competitors' activities. But the services of professional marketers will cost a restaurant owner a lot. The information required for the marketing plan can be obtained independently and free of charge.

To do this, follow the prompts in the picture:

If competing establishments are registered as legal entities, a legal way to obtain information about them, including financial statements, is an appeal to Rosstat.

You will have to pay for the service, and business data may be presented with low income, but this way you will find out the results of competitors' activities, average check for the services of other restaurants and POP.

also in public access you can find information about the market situation. According to statistics for the past years, there are over 30 thousand EPPs in the Russian Federation, and the premium segment restaurant business not that busy. If an entrepreneur decides to open a restaurant of this class, where there is no active competition, the investments made in the business will pay off relatively quickly.

Finding out how much Russians are willing to pay for food, services and leisure, you will be convinced that the amount of consumer spending does not exceed 4% (this is more than for health care and communications).

And the preferences of the population lead to their increase, therefore, the business of opening and running a restaurant is promising. Pay particular attention to customer potential analysis.

Rosstat will help you find out the turnover retail food and catering, which is important in business planning.

For 2016-2017 the following picture was formed:

Try to fill your marketing plan not only with text material. Numerical values, which as a result of the work done, you may have a lot, display in tabular form. The best option would be to include a diagram in the restaurant's business plan.

At the end of your marketing plan, include a strategy, i.e. the course you have chosen to achieve high performance results. Business strategy is determined based on different aspects, one of which is considered the formation of consumer opinion.

Mention in the plan the measures that will be taken to inform the opening of the restaurant, create an image and attract target audience:

(signs, stops, announcements on transport, radio, television, media), video, audio advertising;
creating your own web resource;
holding social events;
printing and distribution of advertising materials (brochures, posters, business cards);
provision of infrastructure;
creating good working conditions.

Write in the marketing plan that you are definitely going to place information about the restaurant on the Internet, for which popular web sites and a business card site will be involved.

5) Development of the production plan of the restaurant.

The section of the business plan, following the marketing one, shows the production capacity of the establishment, the characteristics of the premises. It includes calculations of the costs of purchasing the necessary equipment.

For example, the cost of a standard distribution line used in fast foods starts from 750 thousand rubles. If you plan to prepare exclusive meals, the costs will be appropriate.

It is difficult to unequivocally estimate all the costs, but approximate calculations are required. Don't forget to write in production plan the total funds that will be spent on the purchase of furniture, bar counters, household items and equipment, tableware (dining room, kitchen, main and spare), attributes for sorting restaurant tables, interior decorations.

In addition, you will have to spend money on a program for automating the control and accounting system. The minimum price for the most advanced computer product R-Keeper is about $ 10 thousand. The cheaper option is Restaurant 2000. One more budget alternative can be "1C: Public catering".

The expense item of the plan includes the purchase of vehicles that will be used in the future for various needs of the restaurant.

Equipping with EPP should be aimed at stimulating productivity growth, comply with safety regulations. Therefore, it is better not to spare money to supply the restaurant with high quality and efficient equipment.

The business plan indicates: name, model, quantity and technical specifications devices required for the restaurant.

For instance:

electric stoves, ovens;
deep fryers;
microwaves,
refrigerated tables;
thermal showcases;
vegetable cutters, meat grinders or blenders;
coffee machines / coffee makers;
thermal pots;
kitchen scales;
racks for dishes;
ice makers;
washing baths, dishwashers;
refrigerating chambers.

Colorfully arrange the sorting items in the business plan:

6) What is the restaurant's organizational plan based on?

The sixth part of the business plan outlines the organizational points. It deals with the organizational and legal form of the restaurant, management and service personnel (quantitative / qualitative characteristics).

Therefore, the organizational plan answers the following questions:

What kind of specialists need to be recruited?
What will be the conditions and work schedule (permanent, contractual, etc.)?
What is the salary and so on?

The composition and number of personnel are influenced by:

the nature of the service (combined, self-service, by the waiters);
size, specificity and capacity of the restaurant;
% traffic on weekdays / weekends and holidays;
cost category;
assortment of dishes, etc.

The staff of the restaurant is usually: cooks, manager, hall manager, waiters, bartender (1-2 people), accountant, cleaners, cloakroom attendant, musicians, security.

The business plan also says job duties each employee. For a waiter, this is friendliness and respectful, attentive treatment of guests, thorough knowledge of the menu, neat appearance, correct filling of the invoice, calculation of guests, etc.

7) The financial part of the restaurant business plan.

The seventh point of the business plan is the least creative. It takes math and focus to figure out the cost of a project. The cost estimate contains the notional costs of paperwork, registration, purchase of equipment and other equipment, textiles, sewing of uniforms, printing of printed materials.

Also, separate items of expenditure in the restaurant business plan will be:

advertising;
room decoration;
rent and utilities;
salary;
taxes.

The calculation also includes the funds spent on the purchase of food and drinks, and other costs of doing business.

After calculating your plan, you should have something like this table:

Then they begin to calculate the revenue, net profit. When the implementation program is drawn up, the supposedly low threshold of profitability, the plan of production volumes and the provision of services for the billing period are considered.

Having formed in the financial plan a statement of losses and profits, the movement Money, you will see a more real picture and understand whether you can "pull" a restaurant, how much you need to borrow.

The sources of financing are described in detail in the restaurant's business plan, the system of guarantees provided by you to investors, the projected structure of income, key indicators efficiency.

Namely:

8) What risks are assessed in the business plan?

With all your efforts to convince creditors of the reliability of the deposits in your restaurant, potential risks cannot be avoided. Their detail and objectivity of the assessment depends on who you are drawing up a business plan for - for yourself or for investors.

First, you need to submit a list of the risks themselves. Secondly, describe in the business plan the actions that you are going to take if they actually occur.

Risks can be unforeseen when natural disasters occur, fires are not your fault. Then the losses are covered by insurance.

The second group of risks mentioned in the business plan is commercial... Such a threat looms when marketing research is poorly conducted, as a result of which competitors are underestimated, shortcomings in the analysis of conjuncture-forming market factors emerge, etc.

The third and fourth types of risks - economic and political, respectively. They can be less predictable, since they are caused by the political situation in the country, crisis, falling demography. Poorly matched restaurant staff is another source of risk.

Serious factors in the onset of bankruptcy of a restaurant or other adverse events can be:

In the conclusions of the business plan, its developer must summarize the work done. As a rule, here they go on the knurled, emphasizing that this kind of business is high-risk, but at the same time, promising and profitable.

From startup to success: opening a restaurant from A to Z.

How to write a business plan? Step by step guide

Restaurant business plan - an example to study

If after reading this article you still have questions, we recommend downloading any ready business the plan of the restaurant from the proposed samples.

Example # 1 can be downloaded from the link - https://depositfiles.com/files/4p7c5t40a
Example # 2 see here - https://depositfiles.com/files/36w26z6xc
Example # 3 is clearly presented here - https://depositfiles.com/files/bj2rwhgoe

Restaurant business plan- the starting point of an entrepreneur wishing to occupy a niche in the catering industry. If the marketing and pricing policy is correctly built, the approach to organizing all processes, creating a reputation is correctly chosen, the restaurant will bring the expected profit.

Helpful article? Don't miss new ones!
Enter your e-mail and receive new articles by mail

A cafe is a very promising business option. Pizzeria, coffee shop, fast food in mall or a special institution for children - either of these options can provide a stable income. It is important to accurately calculate the prospects of the business, choose a suitable room, correct concept and the best prices.

The business is highly competitive, but there will always be niches in the restaurant market that a beginner should take. How to open a cafe from scratch? For step-by-step instructions, see our new publication!

The main difference between a cafe and a restaurant is a more democratic format. Prices are more affordable here, which attracts visitors with different income levels.

How to open a restaurant in Moscow and other Russian cities from scratch and draw up a competent business plan? The answer is

For an entrepreneur, the café format is attractive because of the absence of strict regulations. This type of establishment may not have the wardrobe required for a restaurant. Service by waiters or serving food at the counter is possible. The cafe can have an extensive kitchen and prepare all meals on site or reheat semi-finished products.

Future restaurateurs can choose any cafe concept. Institutions with mono-dishes reflected in the name are very popular: cafes-pastry shops, ice-cream cafes, coffee shops, sandwiches, dumplings. Institutions with national cuisine are no less in demand: Russian, Italian, Japanese, Mexican, French, American.

Specialized places include art cafes, establishments aimed at children, students, youth. This category includes those who rely on communication.

How to open a cafe: where to start, step by step instructions

Having decided to open a cafe, it is important to think over a whole list of questions:

The work begins with defining the concept of the future establishment. The future owner needs to determine whether the cafe will prepare food on its own or will rely on semi-finished products. A combined option is also possible. For example, in a cafe, snacks, soups and hot dishes are prepared, and desserts are ordered on the side.
Find a suitable room. It depends on the concept, price level and other factors. For example, it is better to open a fashionable cafe with a rather high price tag in the city center, a children's cafe is more convenient to place next to a park, an inexpensive fast food can be opened at a food court of a large shopping center.

Usually the premises are rented out. It is good if there is a possibility of a subsequent redemption.

Register a legal entity. Usually catering establishments, this even applies large networks... This form of registration allows you to significantly save on taxes.
Take care of permits. It is easier to obtain it for the premises in which the catering establishment was already located. A separate important topic is the alcohol license. If you plan to limit yourself to selling beer, you do not need a license. It can be obtained even after the opening of the cafe. Separate documents are also needed for the opening of the summer area.
The next step is the purchase of equipment. You will need cutting tables, electric stoves and sinks, combi steamers and refrigerated chests. The hall needs to be equipped with showcases, both horizontal and vertical. The better the layout of the dishes, the higher the sales.

Hire staff. A cafe needs waiters, cashiers, baristas, dishwashers, cooks, pastry chefs, cleaning ladies. Some positions can be combined. A hall manager is required, who monitors the work of the cafe, resolves conflict situations.
Design the menu and determine the prices. Do not overuse discounts that reduce profits. Various culinary festivals, dishes of the month, special lenten menus, children's, summer or holiday menus will help to make the menu more diverse.
Get involved in advertising. You can promote your cafe in the press, through blogs and social networks. This is the most affordable opportunity to tell about your establishment. By communicating with potential and real guests, you can better find out their preferences and make adjustments to the work of the cafe.

How to open a coffee shop from scratch and what documents are required for this - read

How to open a fast food cafe from scratch: mistakes of aspiring entrepreneurs

Many novice restaurateurs make mistakes that bring significant losses to the company and hinder the normal development of the company. These include:

blurry concept;
too cramped room, which does not make it possible to accommodate the required number of guests;
extensive menu. The shorter the list of dishes, the easier it is to control their quality;
poor placement of the cafe;
insufficient personnel control.

Cafe business plan: an example with calculations

A business plan is a visual diagram of expenses and income. The more detailed this document is, the easier it is to determine the profitability of a business. The plan is necessary for entrepreneurs who are going to receive loans, subsidies, attract investors and partners.

But even if you plan to run a business on your own and invest exclusively own funds, you can't do without a business plan.

For example, consider the layout of a small city cafe. The enterprise is located on the first floor of the building, the total area of the premises is 250 sq. m. It is assumed that half of the premises will be used for shopping room, the second will be occupied by the kitchen and utility rooms.

The menu is based on Russian cuisine. Take-away trade is supposed, part of the desserts is purchased in a large confectionery, baked goods are prepared on the spot from semi-finished products. Business lunches are not provided, at lunchtime there is a 20% discount.

You can learn how to correctly draw up a business plan for a pastry shop and download a sample of it.

What equipment is required?

bar counter;
professional coffee machine;
2 refrigerated display cases for the hall;
Refrigerated chest;
combi steamer;
2 electric stoves;
2 freezers;
cutting tables;
pancake maker;
grill;
juice cooler;
chipboard tables and chairs;
hangers-stands for the hall;
furniture for a children's corner;
wooden screens for hall zoning.

Total equipment costs: 3,000,000 rubles. Part of used equipment.

In order for the cafe you have opened to work not in the negative, it is necessary at the stage of thinking through the business to draw up a business plan for the cafe with calculations. Having a financial and marketing plan will allow you to more clearly understand all costs, see the pitfalls, and besides, having a plan will make you more competitive.

Description of a business plan - what should it contain?

When describing the plan, it is imperative to indicate the following:

The type of cafe to open, its location.
The area of the future premises, the number of seats.
List of equipment and technology required for operation.
Features of hiring personnel - what kind of specialists you will need.

It is important to note that if the work will be carried out in one shift, then you need to hire at least one administrator, cook, waiter. If the schedule is shiftable, the number of staff doubles.

Some send their business plan to grant companies. In this case, it is imperative to prescribe in it the relevance of such a business, what benefits it can bring to the population, financial performance, the possibility of opening new jobs. When drawing up a plan for investors, be sure to clearly list all expenses and incomes, profitability, payback periods.

Analyzing the market before opening a cafe

An obligatory step before starting any business is an analysis of the market, competitors, which will determine which type of business will be most in demand in this region... When making calculations, be sure to consider the following:

Number of residents.
Their income level.
Location of educational institutions, offices, etc.
Service demand.

Thanks to this analysis, you will be able to determine the approximate pricing policy, type of cafe, develop a menu that will be in demand. The next step is competitor analysis. It is important that your cafe has some kind of "flavor" that would make it different from other catering places in the area.

Today it is very popular and profitable to open such types of establishments as:

Internet cafe.
Children's Cafe.
Sushi bars.
Anti-cafe (where people pay for their time).

The profit of your establishment will largely depend on the location you choose, so try to rent or buy premises in densely populated areas.

That is why many establishments will not use millet in small towns, for example, anti-cafes or Internet cafes.

It is important that there are parking lots, a train station, bus stops nearby, a good entrance is provided, shopping centers - any places where there are always a lot of people. For example, when opening a children's cafe, it is worth considering that it is best to locate it near children's amusement parks; if you are going to open a cafe for a youth audience, make sure that there are institutions, shopping and entertainment centers, etc. nearby.

While the client is waiting for the preparation of his order, you can offer him salads, light snacks, which are prepared within 5-10 minutes. You can diversify the offered menu with light Italian desserts. Do not forget about drinks - there should be a lot of them on the menu.

These are hot (tea, coffee) and cold (juices, mineral water, etc.). Depending on the type of cuisine, you can add some flavor. For example, if this is an "Italian" cafe, you can offer customers the opportunity to independently compose the ingredients for a pizza or pie, the same applies to American cuisine - you can add various ingredients to hamburgers, etc.

Be sure to add various fruits, cold cuts, cheeses, pickled foods to the menu, different kinds bread, sauces, etc., so that the client has a large selection of dishes.

How to register your business and what documents are needed?

To start registration, you first need to understand in which room the cafe will be located - not only the area, but also the location matters. If you open an institution in a separate building, then you will need to draw up more documents than when renting a separate room in a shopping center - there the owners already have documents from the SES, confirmations from fire services, approved documents from architects. All you need is just to draw up a lease agreement, register a business activity and notify the district administration.

One of the most convenient and quick options is to open an LLC and work according to the simplified tax system, paying only 6% of the cafe's income. If you do not like the inflated rent, do not rush to abandon your idea, because the main advantage of shopping centers in a huge flow of people, and they are your potential customers, also do not need to spend a lot of money on advertising, which will save money when conducting marketing events.

A small calculation can be made: for example, you rented an area of 60 square meters to open a cafe, the monthly rent is about 130 thousand rubles. The attendance of the institution on weekdays is about 50 people, on weekends - up to 90-100. Eventually. Then there will be at least 1,700 clients a month. With an average cost of a check of 500 rubles and in the case of a markup of about 300%, the monthly revenue will be at least 900 thousand rubles.

We develop a financial business plan wisely

The minimum start-up investment when opening your own cafe will be 1.8 million rubles, which already includes all organizational and marketing expenses.

The most expensive item of expenditure is the purchase of all the necessary equipment, but you should not save on it, since the quality of the dishes served in the cafe depends on the quality of the equipment, the speed of its operation.

Do not forget not only about stoves, refrigerators, cooking equipment, but also about such small but important equipment as vegetable cutters, cheese slicers, knives, coffee makers, etc.

We develop a marketing plan according to all the rules

In a city with a population of about 500 thousand people, the competition in the catering sector is very high. That is why your advertising campaign should be interesting, truly attractive to future customers. When planning your marketing activities, be sure to consider:

The age of their clients (students, office workers, youth, etc.).
Possibility of advertising campaigns in shopping centers.
Pay attention to social media to attract new customers.

Before the opening of the cafe, you can distribute leaflets, start a project in in social networks(open a channel on Instagram, open a group on VKontakte), run outdoor advertising, banners, make a presentation in a shopping center, telling about prices, menus, conduct a tasting.

On the opening day, he can also invite everyone to a tasting, offer the first customers a discount, be sure to hang up banners and advertising banners a couple of days before the opening. In the future, you just need to analyze promotional activities by giving up those that don't bring you new customers.

But it is worth remembering that the success of any cafe depends not on the quality of advertising campaigns, but on the taste of dishes, speed and quality of service, and comfort. Therefore, be sure to work out ways to improve relations with clients - in this case, they will transmit information about your institution to their acquaintances, friends, word of mouth will begin to operate.

How to open a cafe - step by step

An important point when opening your own cafe is the solution of all legal issues. The sequence of actions will be as follows:

Registration with the tax authorities as an LLC or individual entrepreneur.
Registration of cash register equipment.
Pension fund notification.
Definition of the taxation system.
Drawing up a lease or purchase agreement.
Obtaining all permits.

An important point - when choosing whether to open a cafe as an individual entrepreneur or LLC, be guided by whether you will implement alcoholic beverages, since in Russia only legal entities can carry out such activities.

When choosing a room for a cafe, you need to pay attention to the following:

Rent price.
Layout, condition of the premises.
Number of entrances.
The presence of nearby public transport stops, convenient access for cars.

The design of the cafe is also important, which must fully correspond to its name and type. It is better to entrust the development of design to specialists in this field. It is better not to save on design - if everything is done correctly and wisely, the costs will quickly pay off. As we have already said, you should not save on the equipment itself, which is required for cooking. The "classic set" of techniques is:

Stoves - gas or electric.
Refrigerators, freezers.
Kitchen appliances.
Tableware.
This should also include furniture for guests, plumbing, and other interior items.

Approach responsibly and the choice of staff - it is better to immediately hire professionals, because unskilled and slow-moving cooks or waiters will quickly lead to a decrease in the flow of visitors.

In contact with

In practice, it has been shown that the demand for catering establishments is increasing, regardless of whether it is fast food or an expensive restaurant. There are several reasons: the growth of the well-being of the population, the desire to better life, tourism development. The market for restaurant services is always free and is waiting for the attraction of private entrepreneurs.

Any idea has the right to life and will be successfully implemented in the form of this or that business, if you put your soul and money into it correctly. And one more thing: if you reflect your desire to work in a properly drawn up business plan.

Practice shows that in the domestic market the catering segment remains relatively free. And this despite the fact that cafes and restaurants are opening in dozens and hundreds. True, they are closed in about the same quantities, however, their number remains quite impressive, and the fact of the existing tough competition must be taken into account when drawing up a business plan for your cafe.

It should also be taken into account the indisputable fact that each of the existing cafes has its own visitors, even regular visitors, even fans. But how to win the heart of a casual visitor and turn it into a permanent one - just below.

Now we invite you to consider several reasons for the strong popularity of the cafe as a type entrepreneurial activity among newly minted businessmen:

the well-being of the population increases, and people strive for a European way of life, an integral part of which is visiting pleasant places of catering;
organization of new offices, business centers and trading platforms - a great reason to open a new cafe, where their employees will be happy to have lunch or drink coffee;
cafe is an ideal place for romantic dates, friendly and business meetings. People are willing to pay for the possibility of such communication;
among the abundance of already existing children's cafes, young tireless visitors do not get tired of looking for something else, more interesting and tastier.

Planning as the basis for success

If you have chosen the difficult path of a businessman for yourself, remember one simple truth: the result is formed from the minute when, taking a pen and a calculator, you begin (to the smallest detail!) To plan your business.

Time, volume and budget. These three components are the foundation of your successful business... How long should your cafe last, how much money are you willing to invest in it, how much will it be? If you can already answer these questions, it means that your project not only has the right to be implemented, it will bring you income.

A prerequisite for a high-quality business plan is accurate calculation and predictive planning.

Market and Competition Analysis

Before you start implementing your business idea, study all competitors involved in a similar business. Analyze their pros and cons in work, improve them best ideas and developments, bring something of your own - and use in your institution. An improved idea is not considered plagiarism.

Study the drawbacks of competing cafes in detail, too, in order to avoid them in your work.

Choosing the type of establishment

What cafe are you planning to open? Choose the most suitable type of establishment for yourself, and, already based on this, plan your budget, location, target audience.

Of all types of cafes the most relevant:

elite;
children's;
a cafe for the middle class;
evening;
Internet cafe.

Whichever of these types of establishments you plan to open, you need to be clear about the differences between a cafe and a restaurant, a cafe and a bar, a cafe and a canteen, so that the elements of the functioning of other catering establishments do not overlap with your cafe.

Brand labeling of appliances and the obligatory presence of two signature dishes, pretentiousness of design - this is a restaurant style that should not be chased by a cafe owner. Although the uniqueness of the interior and some kind of "zest" in the menu is quite welcome.

Choosing the location of the cafe

When planning to open an institution for a wide audience, take care of finding it in such a way that it will be convenient for the visitor and profitable for you. The place should be:

1. Crowded. Many people rely on the central streets of the city, but overlook the business zones and office buildings.

2.With availability transport entrances and parking.

3. Disposing to rest. Closer to park areas, away from busy highways.

Premises, name, interior of the restaurant

The premises for the cafe can be rented, bought or built, depending on the funds and wishes of the owner. The main thing is that the area of the premises and the number of seats you expect to meet the requirements of the legislation - the best option 280 m² area for 50 seats.

While working on the concept of the establishment, make sure that the name of the cafe and its interior "echo" with each other. If the cafe is themed, then the theme should be traced in everything: from the paintings on the walls to the uniforms of the waiters. It largely depends on how much a casual passer-by who casually dropped into your cafe wants to come here again and again.

Allocate a sufficient amount of funds from the general budget for decoration: if, according to the proverb, a guest is greeted by his clothes, then he is also picky, and he will not stay for a long time in an uncomfortable, ugly, sloppy room.

Equipment for cafes and restaurants

For a catering place, you will need a standard set of equipment:

plates;
grill;
refrigerators (keep in mind that different types of food must be stored separately, in different refrigerators);
roasting and cooking cabinets;
sinks;
production tables;
tableware;
tables and chairs for visitors.

Staff for the cafe

A young, barely opened institution should not risk its reputation from the first days, even if it has not yet developed, and hire unskilled people as workers with the hope that they will learn all the intricacies of the profession directly at the workplace.

Employees must be:

professional;
cultural in dealing with visitors;
neat and healthy (this is catering!);
interchangeable.

If you plan to operate your cafe in two shifts, then the staff should consist of 2-4 cooks, 2 administrators, 2 bartenders, 6-8 waiters and 2-4 auxiliary workers, whose salary and mandatory contributions you must take into account when drawing up a business plan ...

We make a menu for a cafe or restaurant

The wider the assortment of dishes and the more varied they are, the better for the image of the cafe and, accordingly, the wider the circle of its visitors. The guest should have a choice and guarantee that the dish is prepared from fresh ingredients in compliance with all sanitary standards. Choose suppliers only from proven ones or by recommendation, refuse random purchases, even if the price is very attractive.

Work through the menu in detail. Try to avoid banal dishes or at least change their names. The original name attracts the visitor - you definitely want to try a dish with a sonorous or unusual "name".

40 dishes on the menu, including desserts and snacks - is quite enough for a cafe, plus at least 50 positions of drinks, including alcohol and traditional tea and coffee.

Advertising and PR cafe

The costs of these components MUST be included in the business plan as a separate item. Of course, you have the right to choose and the right to save money and conduct a one-time advertising campaign. But a greater effect is given by constant advertising of the institution when it is already working, and when its name already tells potential visitors something.

What should be a business plan for organizing a cafe

The popularity of a cafe directly depends on the correct elaboration of a business idea. You need to choose the orientation of your establishment: will it be a children's cafe or a place fast food or an ice cream parlor, will you open a bar, or it will be a pastry shop - you decide. But it is also necessary to take into account the fact that the cafe should have a good location depending on the population density and the material condition of citizens. It is necessary to consider this in as much detail as possible in the business plan.

When drawing up your business plan, you can use the help of qualified specialists or draw up it yourself, based on research on the work of similar cafes. If you choose the first one, you will get a very effective business plan, but you will also pay a lot to a specialist. And in the second case, dispensing with the most scanty costs, there is a possibility of encountering certain difficulties; and you may never be effective in your business plan. In any case, you should be aware of what and what in your business plan.

Cafe business plan with calculations

By pursuing marketing analysis, first of all, pay attention to the main trends that are currently present on the market, the ratio of supply and demand, form a circle of main competitors.

When analyzing competing establishments, study in detail their assortment, location and pricing policy.

In the production part of the business plan, describe your project in the most detailed way: how many dining rooms have you planned in the cafe, how many seats each is designed for, how much space is reserved for the dining area, and how much for the kitchen. The brighter and more detailed the image of the future cafe will be described in the business plan, the clearer it will be for the investor.

Fixed assets (equipment and furniture), menus, the number of personnel should also be included in this section.

When budgeting a project, it is most reasonable to group the estimated costs by type:

rent;
salary for staff;
payments by;
purchase of goods;
utility bills, etc.

The section "Project profitability" is very important for investors. They focus on forecasting the payback period, so calculate it as accurately as possible (usually this period is a little over a year). The profitability of the cafe in the subsequent period, the optimistic and pessimistic scenarios for the development of your business should also be present in the business plan as mandatory items.

Be sure to indicate the average cost of one order.

The profitability of a cafe or restaurant

The profitability of each type of catering establishment depends on factors that differ insignificantly from each other.

A children's cafe will work profitably with a staff of 15-20 employees who provide quality services to visitors (this is the main criterion). The presence of a full-time pastry chef and a playground for games can increase the profitability of the establishment by another 30%.

The profitability of fast food cafes is influenced by the location, the opening hours, and the qualifications of the staff. Interior and furniture comfort can play an important role.

Not so long ago, they took their place in the niche of the segment of Internet cafes, and even old-timers in the market can envy their profitability - according to analysts, it is about 100%. These types of cafes are becoming more and more popular, but such a high profitability can only be maintained in big city, but not in a provincial village.

In order to make it easier for you to work on the business plan of your cafe, we give an example of a ready-made - "ripe" and completed plan.

Even a non-professional can draw up such a business plan. The institution for which the project was drawn up is rather unpretentious, but in certain circles it can gain popularity.

Business plan for the opening of the "Little Cafe"

Target: the opening of a small compact cafe in a residential area of the city of N.

Summary: investments - 40,000 USD per month

Projected return on investment- from 12 to 15 months;

The projected net profit(monthly)- from 3,000 to 4,500 USD

Description of the project: the name "Small Cafe" with one room for 40 seats and one kitchen room.

The establishment will be located in a rented space on the first floor of a residential building in a former apartment converted into a catering establishment.

The cafe is supposed to serve snacks and drinks from semi-finished products, which will significantly reduce the cost of purchasing food, and, as a result, the amount start-up capital, as well as save on kitchen equipment and the number of staff, namely: cooks.

"Small cafe" will be positioned as an establishment of the lower price category. The average price of a check in a cafe will be 5.5 USD..

Subject analysis: the issue of organizing public catering in residential areas of cities remains quite relevant. Places where you can organize a meeting with friends, have a snack in lunch break, sit in a company and have a drink, not so much. The cafe expects to receive its main income from the sale of alcoholic beverages.

In order to diversify the menu and be able to offer guests not only semi-finished dishes, there is a prospect of attracting pensioners and housewives living in the neighborhood to the work of the establishment: they can provide the cafe with home-made food at affordable prices.

Analysis and characteristics of the target audience: potential visitors " Small cafe"May well be representatives of unemployed youth, employees of firms" X "and" Z "located nearby, as well as housewives living in the area.

Market analysis. Competition: for "Little Cafe" such establishments of the middle or higher price category do not compete, but old cafes with cheap prices may pose a threat. Having studied their working hours, menus and pricing policy, we can conclude that it is possible to win by extending the opening hours of the establishment, reducing the prices for the same dishes served by 5% and introducing home-cooked dishes into the menu.

Perspectives: after a while, you can equip the kitchen with new equipment, introduce dishes of national cuisines into the menu, and thus redesign the cafe.

Pluses of innovations: regular customers will remain and new ones will come, the average price of a check will double.

Minuses: costs will double.

Risks: the staff will be recruited from the residents of the area, there is no guarantee of high qualifications. And the reputation of such small establishments begins with the quality of service.

Equipment: refrigerators (2), bar counter, microwave oven, work table, tables for visitors (10), chairs for visitors (40).

Staff: administrator, bartender, waiter, accountant (incoming).

Feasibility study and implementation features (averaged figures are used):

rent - 2,000 USD per month;
redecoration of the premises - 2,000 USD per month;
equipment - 7,000 USD;
furniture - 5,000 USD;
utility bills - 1,000 USD per month;
purchase of food and alcohol - 3,000 USD per month;
advertising campaigns - 1000 USD;
fund wages- 3,000 USD per month (including deductions).

Schedule. Income: opening hours of the "Little Cafe" - from 10.00 to 22.00. The planned income can be obtained with a 50% load of 7 tables.

Conclusions: a business plan like this is seen as a guide to starting a family business.

The given order is suitable for fast food cafes, mini cafes, summer cafes or roadside cafes. Calculations can also be applied to the organization of an ice cream parlor or pastry shop.

You can download a sample cafe business plan completely free of charge - use it.

Thus, with the right approach, opening a cafe is not a very difficult task, the implementation of which will be accompanied by investments and the search for investors.

Useful articles

A cozy cafe can become a favorite meeting place for many people. Despite the abundance of such establishments in megalopolises, not everyone finds their own regular customers and many are forced to cease to exist. Obviously, their owners made serious mistakes during the planning stage. When developing a business plan for opening a cafe from scratch, it is important to consider all the nuances in as much detail as possible and think over several solutions for each controversial issue. Of course, a cafe does not require the fulfillment of as many requirements as a restaurant, but being a catering establishment, it must comply with sanitary standards. Experts recommend developing a project taking into account sanitary standards, and not trying to fit a half-finished institution under them.

Drawing up a detailed business plan

You should start drawing up a business plan by looking for a non-standard format of an institution, because a profitable cafe is not easy 3 tables and an ice cream counter. The cost of rent, the need to order the services of a designer, furniture and equipment depends on the chosen concept. For example, if a cafeteria will be located in a building office center or an educational institution, it should have a sufficient number of seats and a wide selection of snacks suitable for potential customers, but the design of such an institution can be discreet and even modest. And the opening of a themed institution, for example, a cafe for book lovers, will require where more investments related to the decoration of the premises.

Before opening a roadside cafe from scratch, you will have to carry out a large-scale analytical work and identify a good location, a set of dishes and drinks that will be in demand among travelers who decide to visit a diner by the road.

In order to figure out how to open a children's cafe from scratch, you need to have information about current trends in children's world entertainment, as well as be aware of which superheroes are now held in high esteem, in order to properly decorate the hall. In addition, increased requirements are imposed on the children's menu, and the main set of dishes and drinks should be expanded, taking into account the fact that children usually rest accompanied by adults. Before you open a family cafe from scratch, you should choose a room near places where families spend their time en masse and make sure that those who are resting in the cafe are not bothered by lovers of strong alcoholic drinks and noisy pastime.

Drawing up a detailed business plan is a must step by step instructions how to open a cafe from scratch. The business plan should include the following:

Detailed descriptions of the format of the establishment, its location, premises for a cafe, organizational structure, work schedule;
Analysis of the market and closest competitors;
Marketing plan;
The pricing policy of the institution;
Equipment;
Suppliers;
Financial expenses;
Profit calculation and risk assessment.

How to start opening a cafe? - With a clear understanding of exactly what it will be. The basis of the business plan will be a detailed description of the very idea of the establishment, based on what will be selected: location, design of the premises and necessary equipment... The format of the institution will also determine the number of employees, the requirements for them and the appropriate work schedule.

Analyzing the market is necessary in order to better understand modern tendencies and assess the competitiveness of the future cafe. Familiarization with the activities of the closest competitors will help make the institution unique and build the right pricing policy. The marketing plan is designed to promote the café everywhere and should be drawn up for the long term. The choice of equipment in the business plan is prescribed taking into account the format of the institution, but in the future, some positions may be changed. It is also better to take care of the suppliers of products in advance, not forgetting to prescribe backup options in case of force majeure. Financial investments, estimated profit and possible risks will make it possible to imagine how the institution will look from a financial point of view even at the planning stage. Therefore, "Make a business plan" is the first point of a comprehensive answer to the question: "I want to open a cafe, what is needed for this?"

Activity registration

Before starting the activity registration process, it is necessary to determine legal form business. To open a mini cafe from scratch, it is more profitable to register as individual entrepreneur, but in this case, the sale of alcohol in the institution will be impossible. IP is suitable for small eateries, mini coffee shops located in educational institutions or office centers.

The legal form of LLC is chosen if it is planned to open a cafe where alcoholic beverages will be sold.

Before registration:

The authorized capital is paid;
A legal address is organized;
Certified by a notary of the signature in the application for registration;
The state duty is paid;
A seal is being produced;
A bank account is opened;
The OKVED code is selected (56.10);
The charter is being drafted;
An application is filled out in the form of P11001.

After registering an LLC, you must obtain permits for premises, license for trading activities in a cafe, licenses for the sale of alcohol and tobacco products, and for employees - the results of a medical examination.

The list of permits for the premises includes the following items:

Lease contract;
SES permit;
Conclusion of the fire safety authority;
Garbage collection and sanitation contracts.

The implementation of the following points for opening a cafe should be started only with all permits and licenses. In addition, you must first register with the tax authority at the place of business.

Choice of taxation system

Registration of an enterprise for tax accounting is carried out at the stage of registration of an individual entrepreneur or LLC, at the same time a system is selected according to which taxes will be deducted. For cafes, in cases where UTII (single tax on imputed income) cannot be applied (it depends on the region), choose the simplified tax system (simplified taxation system) with a rate of 15% (income minus expenses).

The right location is half the battle

The selection of a place where the opening institution will be located is an important item in the list of what you need to open a cafe. The place must have a lot of traffic, otherwise the establishment will be idle without clients. In many ways, his choice depends on the format of the establishment and the intended categories of visitors. For example, separately standing building in the center of a large sleeping area or in a large park next to a residential area - exactly what you need to open a cafe bar. By day, such an establishment will thrive on the sale of coffee and confectionery for mothers walking with children, and in the evenings, visitors will be residents of nearby houses who want to relax after a hard day.

Premises with an area of 250-270 sq. m. - that's what you need to open a cafe from scratch with 50 seats. Based on these parameters, as well as the requirements of the sanitary and epidemiological service, it is necessary to select a room in a place where the permeability of people is high enough. If at first your cafe serves up to 50 people per day, which is considered a fairly low workload, and the average check of each visitor is 200 rubles, the profit will be 200,000 rubles. per month., and this is a pretty good indicator.

Arrangement and search for design solutions for the premises

It is unlikely that it will be possible to avoid the stage of renovating the premises before opening a fast food cafe from scratch. But before calling a team of workers, it is also necessary to think over what the interior of the future institution will be and find appropriate design solutions. To do this, you can order the services of professional designers, or you can sketch out a preliminary plan yourself and set specific tasks for the masters, and they will tell you how to properly implement them.

For example, a calm atmosphere, the illusion of privacy is important for small cafes; student eateries do not require exquisite furniture, but should attract young people with some unusual, catchy and memorable interior details. It is more difficult with thematic establishments, their arrangement will require more skill and considerable financial investments, which, most likely, will pay off precisely due to the unusualness of the cafe. The cost of opening a cafe from scratch will largely depend on the direction of the establishment. Experienced restaurateurs are advised to definitely place a bar counter in establishments selling alcohol.

Equipment for cafes

The list of a standard set of equipment that you need to open a cafe from scratch consists of the following points:

Plate;
Grill;
Frying and cooking cabinet;
Refrigerators;
Production tables;
Sinks;
Tableware;
Furniture sets for visitors.

The purchase of equipment is a significant part of the cost of opening a small cafe from scratch. The approximate amount of expenses is 600,000 rubles. Equipment is usually purchased Russian production, dishes - imported. Furniture for the hall can be made to order if there are no ready-made sets on sale that fit the interior of your cafe.

Place advertisement

At the stage of thinking over the idea of how to open your cafe and where to start, you should take care of a memorable and self-promoting name for the future establishment. Before opening, advertising campaign takes on a beautiful and vibrant sign that grabs attention and arouses interest. This is what you need to know to open your own cafe. In the future, the sign should be a reference point by which the establishment will be recognizable. Therefore, do not spare funds for the development of design and production of high-quality signs using the latest technology.

The marketing plan should be drawn up for the long term and include a list of regular promotions and actions that draw attention to the institution. The answer to the question: "How much money does it take to open a cafe?" must take into account the costs associated with advertising.

"Happy hours", discounts on banquet menus, corporate cards - any methods of attracting visitors are good in the fight for regular customers for those who want to open a cafe.

Calculation of financial investments

When deciding to go about his business, an entrepreneur must estimate how much money is needed to open a cafe. Costs may differ depending on the region and size of the community where you plan to start a business. The cost of opening a cafe from scratch can be calculated according to the main items of expenses for initial stage: registration of activities (10,000 rubles), rent of premises (300,000 rubles), repair and arrangement, purchase of equipment (600,000 rubles) and food (200,000 rubles), advertising (60,000 rubles). Monthly expenses will include: rent, utility bills, tax deductions, employee salaries, purchase of products, advertising costs. Thus, the answer to the question of how much it costs to open a cafe from scratch will be the approximate amount of 1,200,000 rubles.

Profitability and return on investment

Having calculated how much it costs to open a cafe, an entrepreneur can estimate the profitability of such a business and its payback period. If you follow the outlined business plan, choose the right place for the establishment, then the cafe, even by the most conservative estimates, will pay off in a year. A well-chosen and well-implemented concept is what you need to open a cafe, the profitability of which will be 20-25%.

Business advantages and disadvantages

Question " ?" very relevant and many are looking for an answer to it. Opening your own cafe is a good answer to a question of interest to enterprising citizens. The present time is called successful for entering the business. The advantages of starting a business now are still low rents, a lot of vacant premises in busy places and a gradual exit from austerity. However, before you open a cafe, you should familiarize yourself with the nuances of running a restaurant business in order to avoid annoying mistakes. For example, you need to be ready to suppress the theft of food and alcoholic beverages by unscrupulous employees, and also make sure that your cafe keeps its brand and does not turn into an ordinary eatery. Those who want to open a cafe and are thinking about where to start are willing to check the work of their establishment every day and personally control all the processes.