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Business ideas novelties from England for children. The latest business ideas in Europe, how to make the right choice

If you are looking for new business ideas in Russia, and you yourself want to get ahead of the market for goods and services in Russia, then you need to look for new business ideas that are not yet in Russia. The best foreign unusual business ideas from Europe, America, China, Japan and other countries.

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7 foreign business ideas that are not yet in Russia

There are quite a few variations of international and local business that take root well in all corners of the planet. It is quite difficult to determine their source, since the process began immediately in many states. Below will be listed best business ideas that are not in Russia.

Idea #1. Server water heating

Company Nerdalize implements ideas for small businesses in Russia. She suggested heating the water in the house with the help of servers, which allows homeowners and the owner of data servers to benefit. The essence of innovation is as follows:

A special heater receives energy from the cooling system of the server (computer);
This approach allows you to save about 40% of energy, reduce costs (in Holland, they announce a savings figure of 300 euros per year for an average house);
Environmental benefits by reducing carbon dioxide emissions.

At the moment, the Nedalize startup has become quite successful and has received an impressive investment in 320,000 euros.

Something similar was offered in Germany by the company Cloud&Heat, but for the installation and purchase of the server they asked for at least $ 15,000. Nerdalize install servers for free, taking only subscription fee, which is actually more profitable than a simple monthly electricity bill.

Idea #2. Car service aggregator

A foreign business idea with a car service aggregator got off to a good start. In most regions of Russia, this type of business is still missing, so there are great prospects for its implementation. There can be two options in total:

Creation of your website and conclusion of contracts with services;
Search for a suitable franchise operating within the brand throughout the country ( for example, "V-AUTOSERVICE").

Under the above franchise, the cost of entry will be about 135,000 rubles for assistance in organizing, providing access to a large project and other nuances, while the potential income is declared - over 100,000 rubles per month. The only task on the part of the entrepreneur will be the conclusion of contracts with local car services.

Thus, this foreign business idea is quite fresh for Russia, and given the number of car owners, it is also relevant.

Idea #3. Key duplication machine

Automation of manual labor is increasingly capturing the world, gradually moving to the Russian space. Today, key artisans may lose their jobs, as it is now possible to make a copy of a key simply by using a machine in a mall or other location.

Abroad, this idea is used very actively, but in Russia so far the process is moving slowly, especially in regions where income levels are lower. Special machines are available from various brands such as: MinuteKey, KeyMe and others.

The cost of the service is not much different from the masters (from 100 to 250 rubles, depending on the complexity of the key). The required investment is 200,000 - 300,000 rubles for the purchase of a machine, therefore, due to low popularity, the idea can pay off for a long time.

Nevertheless, progress is inevitable, sooner or later Russia will be filled with these machines. If you want to participate in a new trend, then do not hesitate.

Idea #4. VR broadcasts of sports events

Great and modern business idea with minimum investment. Virtual reality is a fairly new phenomenon for the whole world, but unlike Russia, most countries are trying to actively introduce innovations into their lives. In particular, this affected sports matches, which can now be watched with glasses. virtual reality, acquiring a sense of location in a real stadium.

In the future, in the next 5 years, 360-degree videos and broadcasts of matches in this format will become widespread, but the implementation of the idea will require a lot of effort and taking into account hundreds of legal nuances.

Idea #5. eSports children's camp

Esports has firmly established itself all over the world, having gained particular popularity in Asian countries, where the training of cybersportsmen is treated as a state project. In Russia, such hobbies are treated with caution, but this does not prevent the industry from developing extremely quickly.

The organization of the camp will require taking into account many factors that are not much different from a conventional children's institution (nutrition, entertainment programs, accommodation). Esports will be here as one of the entertainments, but one should not forget about a full life. On a smaller scale, the camp can be turned into a simple esports section.

To organize and build your own similar camp, you will need a fairly large amount, as a rule, it is easier to negotiate a partnership with already open children's camps. Investments will be required only for equipment and hiring counselors, the rest depends on the agreement with the camp.

Idea #6. Electronic subscription system for coffee

Morning coffee at the office or before work is a popular way to tone up. Many people drink coffee this way every day, spending considerable amounts in the total recalculation. Abroad, special coffee subscriptions have long been popular, which operate in various restaurants and cafes. In Russia, only recently one such system has appeared - “ coffee cup».

The benefits of a subscription are:

Its owner can save up to 60% on the cost of coffee, it is enough to show his subscription in the application to the seller or waiter in the cafe participating in the program, and also provide a special code;
The subscription distributor will receive about 25 rubles from each cup and more if coffee is ordered in bulk by corporate clients;
Restaurants and cafes also benefit from additional advertising and customers.

It is also interesting that investments are practically not required if you work together with Coffee Cup. It is enough to become a partner and agree with local cafes on cooperation, after which you will make a profit ( net profit in the network is about 240,000 rubles per month). Otherwise, having capital, you can try to create your own subscription system and compete with the Coffee Cup. It is enough to recruit a team of partners, develop a website and a mobile application.

Idea #7. wedding gifts aggregator

Quite an interesting idea, which was invested in Social Capital in the amount of more than 40 million dollars. The application was called Zola". This is a wedding gift service with the following features:

Newlyweds choose a list of things in the application that they really need;
Guests, if possible, pay for the selected goods.

The service has a high level of usability, is very easy to manage and convenient.

Russia on this moment far from such ideas, but you can try something similar. Here, considerable capital investments will definitely be required, in the absence of which one can come up with an easy analogue with less potential that does not require complex development.

American business ideas that are not in Russia

New ones that are not in Russia are born every day, but only some of them are ways to really work. America has great financial opportunities due to cheap loans, so American unusual and new business ideas that are not in Russia are quickly implemented.

Idea #1. Aggregator of cafes and restaurants with delivery

This niche is already gaining momentum in our country, but some cities do not yet have worthy competitors. A striking example is Delivery Club with food delivery from many restaurants, which is often included in ratings and the best business ideas in Russia. It is difficult to find a worthy replacement for them, and in some cities there is no Delivery, but there is someone to deliver.

The idea is simple:

A website is being created, an application with a menu of various restaurants and cafes (McDonalds, KFC, Subway, etc.);
People are encouraged to order products at a certain price;
Service employees buy food in a cafe and take it to the customer.

The profit comes from the markup on the food, plus the delivery fee. The idea clearly came from America, but perhaps the train in this niche is already leaving. Nevertheless, with the availability of capital, it is possible to compete with Delivery Club, or work in small cities where they have not yet reached.

Idea #2. Salad constructor

Interesting idea from the USA in the likeness of Subway, which allows you to design salads in places with high traffic and cafes. In America, one of these cafes is Chop't, in Russia, such analogues have not yet been observed.

As customers of such cafes note, the cost of a salad goes from $8 and more, someone collected ingredients for $15.

It will take a lot of investments, over 500,000 rubles to implement such an idea, because you need your own cafe, various permits and compliance with sanitary requirements.

Income from a decent restaurant or cafe can be unlimited, it can be scaled within a franchise throughout the country. Thus, the salad designer is an interesting analogue subway that appeared in the USA. It can be adapted to many variations of chain cafes.

Idea #3. Outdoor phone charging

Recharging the battery on the street or on the bus has long gained popularity in other countries. Many say that it all started with the United States. In New York, there are similar chargers almost everywhere.

In Russia, it will be quite difficult to implement such an idea, because it is rather social project requiring government permits and support.

Monetization is usually carried out by promoting your own brand, there are no paid charges, so the income can only be from the profit from the government contract during installation.

As a result, the idea is interesting with street charging, but a business can be made from it only if there are connections in state structures. In addition, it takes time for Russia to come to the need to equip most cities with such innovations on a federal scale.

Idea #4. Interactive lunch and grill

Such restaurants have actually existed for a long time in the USA and in many other countries, for sure, in Russia they can also be found, but in very, very rare cases.

The idea is that the client is provided with raw meat and seafood, which he roasts on coals for himself right at the table and eats.

People are primarily interested in the emotions they receive, when everyone can fry the meat as they want, feel the smell and so on.

To implement interactive cooking, you will need a cafe-restaurant, plus a lot of investment in equipment ( at least 5,000 USD by US standards). Profit is not limited.

Idea #5. flower hostel

Not only pets, but also plants need care during a long vacation. In the US, the so-called " hotels for flowers". In Russia, such establishments already exist, especially in the capital, where progress is in full swing. The regions, as usual, lag behind in this regard, which opens up great opportunities for entrepreneurs.

Today there are already many successful cases in this niche, we highlight the main nuances:

For storing flowers of various sizes, they usually charge from 2 to 5 rubles a day;
More than 40 small pots can be placed on one square meter, which will bring over 80 rubles a day and 2,400 rubles a month, which is not bad for a business idea with minimal investment;
Growth of volumes depends on the region and opportunities, business advertising;
Although in most cases investments for such a business are practically not needed, but the income is not great.

A flower hostel is a great overseas business experience as many people need flower care while on holiday. It is difficult to predict income, it all depends on the size of the city and the degree of advertising activity, of course, all this can only be attributed to the category of small business.

Idea #6. Sale bags with speaker

The next option is the sale of briefcases and bags with a built-in Bluetooth speaker. Modern teenagers very often use such devices in everyday life, so the device will fit well into the trend taken from the USA.

The price of the portfolio depends on the quality of the columns and varies from 2,000 to 10,000 rubles. The main option for starting a business is the wholesale purchase of briefcases and bags, and then the resale of bags in your own outlets and online stores. To start, you will need a capital of about 100,000 rubles or more, depending on offline or online sales.

potential profit in the region of 30,000 - 50,000 rubles per month and above.

Reselling trendy items like speaker backpacks is an interesting business option. A lot of different novelties appear in the financial center of the world - the USA.

Idea #7. Phytowalls from plants

A narrow and innovative niche is the design of plant phytowalls in offices and residential buildings. Another name is " vertical gardening". There are very few companies in Russia in this area, basically everything is concentrated in Moscow, so in large regions the path is free, with virtually no competitors.

Peculiarities:

Phytowalls and phytomodules will require initial investments, now there are manufacturers in Russia (the price for 1 square meter is from 10,000 to 30,000 rubles);
Profit from 50,000 rubles per month and is not limited, depends on the size of the city, region;
Large customers will become a gold mine - shopping centers and corporate offices.

In general, phytowalls are a trend recent years, since many participants are actively breaking into the niche, so you should hurry up when choosing this direction.

Idea #8. Vacation car rental service

A prime example interesting business idea from the USA is FlightCar car rental service. The idea is to rent the cars of those who leave them at the airport for the holidays. The owner of the car receives a profit and the founder of the service, which gives some legal guarantees.

In the USA, the owner of the car is paid 15 USD per day, and if it is rented, then an additional 10 USD per day.

The American car rental business idea is quite good way earn extra money during the holidays, but there are also a number of problems associated with the timely return of the car and other aspects.

European business ideas that have not yet come to Russia

Following the USA, we present to your attention new business in Russia, taken as an example from European countries that are no less developed and open to innovation.

Idea #1. Bike cafe

This type of cafe is still developing in Europe under the Velokafi brand, but has already managed to make noise and gain a reputation. The idea is that visitors to the cafe call in on a bicycle and can have a bite or drink coffee without getting off it.

This approach offloads bike racks and prevents potential bike theft.

Opening in Russia will require investments of at least 500,000 rubles and coordination with the municipality, the potential profit is about 15,000 - 30,000 rubles per month.

A considerable number of cyclists travel around Russia, but parking lots for them are rare, so this business idea from Europe can attract a lot of attention and visitors.

Idea #2. Recipe selection shop

All over the world and in Europe, the use of non-standard solutions is always appreciated. One of these was a store selling ready-made selections of products according to various recipes.

The bottom line is to provide absolutely all the products needed to prepare a particular dish. For example, all products for the preparation of Greek salad or "Caesar", for various soups, etc. It is convenient for a person that there is no need to look for various goods in different stores, to buy them in excess. The store is profitable because you can make a markup.

As is known, retail products requires considerable investments and business registration, so you need capital from 1,000,000 rubles. Potential income depends on the size of the city and the chain of stores, at one point it can vary from 30,000 to 200,000 rubles per month.

As a result, a selection of products is an original solution for a grocery store, which can bring novelty and add convenience to people. Such unusual business the idea in Russia may well take root.

Idea #3. Chocolate product constructor

For the first time, such an idea was realized in France by designer Elsa Lambinet and her chocolate brand " sweet play". The idea is that a person is given the opportunity to create their own modification of chocolate online, both in terms of fillings and appearance.

Process self-creation of its chocolate gives pleasant emotions and allows you to create ideal gifts for loved ones. Not surprisingly, the service quickly gained popularity.

Today there are companies that make chocolate handmade, so at the first stages you can start working on a service with minimal investment in a similar style, and then open a full-fledged production.

Thus, the chocolate designer is again a non-standard solution for the usual purchase of chocolate, which appeared in France. In Russia, such an idea can be successful with a competent approach to marketing.

Idea #4. Vending with goods for travelers

Unusual vending is a fairly common phenomenon in Europe. Of course, there are vending machines with absolutely useless goods that are easier to buy in the store. You need to bet on urgency and speed. One of these areas is the sale of goods for travelers directly at airports.

Peculiarities:

The machine has chargers, headphones, shoes, clothes and other things for long trips that a person can forget.
The cost of the machine depends on the model and ranges from 150,000 to 200,000 rubles.
Also, you will have to agree and pay the rent at the airport, which is not always possible. In this case, the prices are completely individual.

In general, vending is a very popular direction, it is convenient for people to buy goods quickly and without consultants. Non-standard solutions from Europe will work very well in Russia.

Idea #5. Roll vending

The next option for an unusual vending is the sale of rolls. There are a lot of such machines in Europe, and they are in good demand. In Russia, they are already trying to implement such ideas, for example, they often sell sets of rolls in supermarkets, but branded vending can work well.

Food storage machines are more expensive than usual, their cost is in the region of 250,000 - 300,000 rubles. Additional investments will be required to purchase rolls from trusted suppliers.

The approximate income depends on the location of the machine and can vary from 10,000 to 20,000 rubles per month. The machine will require daily maintenance.

As a result, an unusual vending with rolls is a great idea from Europe, which can be easily adapted to Russia. In the open spaces of the capital, such machines are already found, but more often they still try to open the delivery of rolls, so there will be practically no competitors.

Idea #6. Healthy food restaurant with calorie counting

We continue original ideas who arrived from Europe. The next interesting solution is a healthy food restaurant, where calories, proteins, carbohydrates and fats are counted, diet recommendations are given depending on the goal. A healthy lifestyle, weight loss and weight gain have become a very fashionable trend in recent years, which opens up great opportunities for the restaurant business.

Organization of a unique restaurant business is not an easy task, it will require considerable investments from 1,000,000 million rubles or more. Much depends on the size of the city, in small towns there will be no audience capable of perceiving fashion trends in healthy way life. Potential profit - over 100,000 rubles per month.

A restaurant with calorie counting is a unique idea from Europe, which can be well implemented in large cities of Russia. At the moment, the niche is poorly developed, there are only a few establishments of this kind.

Idea #7. Construction of non-standard houses

Any niche has many narrow directions, and construction is no exception. In Europe, they took advantage of this fact, which led to the popularity of highly specialized construction companies building original houses in non-standard design. Non-standard refers to trendy designs in minimalist and other styles with panoramic windows and other attributes.

The company will need an impressive portfolio to win new customers.

Registration of a construction business is always a large investment and considerable risks associated with hiring experienced workers and foremen. To organize a worthy company, you will need at least 2,000,000 rubles. Potential profit over 300,000 rubles per month. In larger cities, profits will be higher; in small regions, it makes no sense to open such a company.

Thus, the construction business is still relevant, especially if you choose trendy areas and narrow specialization. There are very few such companies in Russia; for the most part, organizations are focused on stamping monotonous cottages with a minimum of extravagant solutions.

Idea #8. Taxi subscriptions

Many people know what a revolution in the world of taxis made by Uber and similar services. In Europe, they went further, knowing that many people and businessmen travel by taxi, they created special subscriptions for almost unlimited trips.

To sell subscriptions, it is not necessary to organize your own agency with a taxi, sometimes it is enough to conclude partnership agreements, but not all companies make such concessions. When opening your own taxi, you need to have a budget of at least 1,500,000 rubles in reserve.

Subscriptions are rarely found in Russia today, the approximate price in Moscow is 26,000 rubles per month for 60 minutes of travel per day, which, when calculated, saves about 10,000 rubles for the subscription owner.

Such taxi passes are beneficial, provided that you need to travel up to 50 km per day. They will diverge well in large cities of Russia, where the level wages much higher than in the regions.

5 business ideas from China

Not only Western countries are distinguished by interesting solutions and business ideas, but also Eastern ones. In the current section, business ideas from China that are not yet available in Russia will be presented.

Idea #1. Paid 3D printing

A real innovation for the whole world has been the production of 3D printers that allow you to print any shapes and products. Today, it is not difficult to get a 3D printer, as a result, enterprising citizens have appeared who sell various products printed on such devices, and also print to order. The whole trend began in China, where the direction has gained particular popularity.

A good 3D printer will cost the owner around 500,000 rubles. Anything that costs less is low quality and amateur level.

3D printing can be organized as an analogue of a modern copy center with great opportunities. In this case, you will need to rent an office, as well as additional investments in components and consumables for the printer.

Printing on 3D printers is something new, which in Russia so far has an extremely weak distribution. Using a solution from China such as paid 3D printing and the sale of various products made using a 3D printer can become a real trend for the next decades.

Idea #2. Esports business

As you know, Asian countries are famous for their serious attitude and love for eSports. We already mentioned the creation of an esports camp for children at the beginning of the article, now we will talk about a more serious direction - sponsorship and cooperation with esports teams, promotion of esports brands, etc.

The business model of an esports organization is based on advertising contracts with other companies. Before full-scale work, you should at least enlist good partners. You need to have connections both among professional players and among potential sponsors. Initial capital - not less than 500,000 rubles.

Another option is to earn money through special services for e-sports players, the sale of game equipment and the organization of major tournaments. Here the scale is completely different and larger investments are required.

In theory, the esports business looks very attractive and has great prospects, but in practice in Russia it is still lagging behind in terms of development. Most teams have foreign sponsors, and Russian corporations are just starting to take their first steps in advertising and brand promotion through eSports.

Idea #3. Restaurant with robots

D Another interesting trend in China and other Eastern countries are robots, which have already started to participate in the business. For example, there are restaurants and cafes where special robots act as waiters, they bring food and can take orders. One of these robots has already been installed as an experiment at Domodedovo airport.

Today, similar robots are already being sold in Russia, the price starts from 500,000 rubles apiece.

Robots in a restaurant are interesting and new, but far from ideal in terms of payback. Considering that one robot costs as much as opening a separate cafe in the region, such ideas are not available to everyone in Russia, but in China they are in the order of things.

Idea #4. Roll chips

Eastern countries are also famous for their unique dishes and cuisine, which quickly gain popularity when introduced into the business of another country. At one time, Japanese rolls were such a success, but China has its own rolls in the form of potato chips. They are often sold on the streets, they are a kind of fast food option.

To open a business, you need an amount of 200,000 rubles. This includes the purchase of a special apparatus for spiral chips, as well as a deep fryer and other items of equipment. Depending on the place of sale and distribution, income can be in the region of 20,000 - 50,000 rubles per month.

In general, roll chips are an analogue of french fries and any variations of fast food, but since it is not widely distributed, it will play as a "new" for many people.

Idea #5. Game account promotion company

As already mentioned, computer and online games are simply super popular in China, so there is a huge demand for upgraded accounts for various games. Of course, in the post-Soviet space, such a business will not get large scale, but as a variant of the idea for a small business in Russia, it is quite suitable. We already offer such services for Dota 2 and CS: GO, and in China they earn money even on simple games like Farm.

Promotion of gaming accounts is not quite serious, rather a small business, vaguely reminiscent of eSports areas. In theory, such an idea can “shoot” and bring a good income against the backdrop of the popularity of a game, but all this will only be a temporary phenomenon.

5 Japanese business ideas

No less amazing business ideas from Japan, which are not yet in Russia. The Japanese have a completely unique mentality and way of doing business. Let's pay attention to some Japanese types of business.

Idea #1. Alcoholic second-hand

Similar stores began to open in Japan back in 2013 under the Liquor Off brand. The idea is to resell used alcohol that is at home but has not yet been opened.

The key advantage of second-hand alcohol is affordable prices. The Russian mentality could accept this kind of institution, but it will not be easy to resolve legal issues, so it will not work out to predict profit yet.

Idea #2. capsule hotel

Japan has always been distinguished by its special traditions and approach to life. A capsule hotel has become a kind of analogue of a kind of hostel, which essentially gives some kind of solitary space, but at the same time is a hostel.

To open a capsule hotel, you need to buy a room with large area, as well as its repair and arrangement, which will cost at least 10,000,000 rubles. Capsules are sold separately from specific manufacturers, for example, " KOTOBUKI". The cost of one capsule costs about 100,000 rubles, 6 capsules will take about 15 square meters. meters.

Idea #3. Cafe with surprises

The essence of the cafe with a surprise is that here you can order a dish for yourself and the next guest, or taste the surprise prepared for you, respectively. Such cafes have existed in Japan for a long time, and in Russia they began to appear in isolated cases only recently.

By appearance- this is an ordinary cafe, the business plan is not much different from restaurants and cafes, only you should position yourself differently. In Russia, a cafe with a surprise is still new, it is difficult to find them, so this is a free niche in Russia.

Idea #4. Bar cocktail designer

We have already mentioned chocolate and salad website builders, but in Japan they have taken it a step further and started designing bar drinks through the app. The lesson is quite fun, allows you to get special emotions. Of course, a bartender is still needed to control the process and make cocktails ordered through the designer.

You will need a special terminal or several so that customers can place an order, as in McDonalds. It can be used in large clubs and at concerts. This approach can unload the queue and speed up the process of preparing drinks.

Such a constructor is well suited as an idea to improve an existing business in the form of a club with a bar, where there are a large number of people.

Idea #5. Cafe for singles

An interesting find was a cafe where lonely people come, but instead of leaving such guests alone, they are seated with human-sized heroes of a fairy tale called “Moomin-trolls”. In Japan, there is already a whole network of such cafes under the brand Moomin House Cafe. Other characters can be chosen as neighbor toys, investments in soft toys for each table will cost about 5,000 - 10,000 rubles apiece.

So far, there are no such establishments in Russia. Due to the specifics, this business idea, which is not yet available in Russia, can only work successfully in large cities.

Conclusion

Foreign business ideas that are not in Russia are found all the time. There are unique options from the most different countries A: USA, Japan, Europe and China. These can be non-standard options for cafes, vending machines and shops.

Usually, in all categories of entrepreneurship, significant capital investments are required, because innovative ideas for small businesses in Russia are rare. In addition, in most cases, non-standard business is difficult to adapt to the Russian mentality, it may take a long time for the product or service to be accepted by the local audience, and often it may not turn out to be a profitable business at all.

Wisdom has also been added to the main personality traits of a successful businessman. Work experience allows you to understand the essence of the laws of development and prosperity of certain market segments. However, there comes a time when competition in the main areas of business is so high that you have to borrow ideas from other countries.

The desire for European standards and the American way of life, the blockage of the Russian market with Chinese products are pushing us to look for ideas for implementing new business areas in our country. Innovative products and services make it possible to occupy as yet free niches in which only a few work today.

Variants of ideas from America

Sale of unique cases for stylish and ordinary car models. This device protects against ultraviolet rays, precipitation and mechanical damage. Buying such a cover for a number of motorists will cost less than repairing the hood or changing headlights. Russian entrepreneurs you can try to buy such covers in the USA and resell them at home.
Construction of unique garages unlikely to be as popular as in America. This niche Russian market occupied, and the buildings are of great variety. There are also companies involved in individual design and design.
Grocery van moving through the city, very popular in the United States. The variety of foods and the accompanying performance of artists to brighten up the expectations of buyers attracts the attention of Americans. In Washington, such vans are very popular. Whether anyone will be able to organize such a "nutrition and entertainment" business in Russia is a moot point. Strict sanitary and hygienic rules and huge competition in the field Catering made the demand for such services minimal.
Idea "taxi for animals" suitable for wealthy residents of large cities, more precisely, for Moscow and St. Petersburg. The task is to escort the animals to a specified location, in particular, to a veterinary clinic.
Personal consultations, popular in the US, are unlikely to be in demand among Russians. Our people are more self-confident and usually do not need anyone's advice. The exception is lawyers, but this niche is occupied so tightly that inexperienced beginners have nothing to do here at all.

You can learn some more interesting methods of earning from the following video:

Variants of ideas from China

Application work- resale of goods with a low cost, if you make purchases via the Internet. The cost of products in China is 50-60% lower than analogues in our markets. The advantage of the repurchase business is that in China you can find any product that is in demand in Russia - from ballpoint pens to medical and industrial equipment.
Now small business is actively developing in Russia, which requires new types of equipment for own production construction goods, clothing, household items. China is the most mobile country in terms of introducing any new products.
Opening of a salon selling popular Chinese goods with the placement of the store's website on the Internet. Need to organize courier service And mail delivery. Many citizens of the Russian Federation are embarrassed to go to cheap Chinese eateries. Sale of small items via the Internet can bring a good income to the store owner. Purchases can also be made online. big investments not required for this business.
Organization of sales of piece goods. The essence of the idea is to purchase wholesale lots of goods and pack them in a separate container. The price will depend solely on the recognition of products. If you manage to create a brand, then the initial cost can increase by 2-5 times.
Sale of gadgets is already being actively implemented in Russia, but the market niche is still not densely filled, there is always room for innovation. New phones and software versions appear daily, replacing each other. Popular recorders. Their independent purchase in China will cost half as much as the analogues offered by local wholesalers. With phones, the percentage of sales will be less, but they are often changed.
There is a good demand for seasonal novelties - sunglasses, devices for sports and leisure, as well as various electronic knick-knacks. All these devices are good for an inexpensive gift to friends and acquaintances. There are many options here. The main thing is not to overdo it with the purchase of large quantities of goods, since the demand for these products is spontaneous.

Variants of ideas from Europe

Production of rubber paving slabs opens up great prospects. The ability to find clients is important. There is no high level of competition in this segment yet. The level of business profitability is approximately 40%. Rubber tiles have a lot of advantages over analogues:
- long service life - up to 20 years;
- high resistance to fading, cracking;
- lack of slip;
- low cost (rubber crumb for the base can be obtained from old, obsolete car tires).
Equipment required to start production: molds, volcanic press, dryer and dyes.
Calorie counting restaurant. This idea, indicating the number of kcal in front of each dish on the menu, can be supplemented and developed further. For example, a person who breaks a record in calories can be presented with a bottle of champagne or a glass of wine.
snow advertising, which has found application in England, is unlikely to be appropriate in Russia, where posters and posters are full of posters on every corner. It’s worth a try if next year’s winter will please the Russians with snow. Law enforcement officers can ban this business even "in the bud".
Unlimited taxi rides for a monthly fee. The high cost of gasoline and the irrepressible desires of the Russians will ruin a businessman who ventured into such a business in the first month. The investment is unlikely to pay off. An increase in taxi rental fees will scare off rare customers. The minus of the service is that it operates only within the city and is provided exclusively on a prepaid basis.
Pizza in the shape of a glass. The national Italian dish was to the taste of the Russians. And if you cook what has become one of your favorite snack dishes in edible cups, filling them with a variety of toppings, it can turn out to be very convenient and popular.
Processing of fruits and vegetables that have lost their visual appeal. appeared in Russia great amount supermarkets, where customers choose their favorite products. Preference is given to vegetables and fruits of the correct form, without cracks and spots. All the rest are sent to the lower boxes, where they continue to rot. If you conclude a lucrative contract with the directors of hypermarkets, you can open profitable business for processing fruits and vegetables into juices, dried fruits, soups and salads. You can organize sales with the permission of the administration at the places of purchase of raw materials.

Variants of ideas from Japan

Original ways of investing country rising sun offers a lot, but not all of them are applicable and appropriate in Russian conditions:

Divorce ceremony for a nominal fee. There is nothing similar in Russia. Is it worth organizing such a business? You can try the idea as other services of banquet halls and restaurants. Perhaps decent people will want to disperse beautifully, to find out all the painful problems in the circle of close people. Perhaps such an event will serve both spouses as a good lesson for the future. And friends and acquaintances will not have ground for gossip.
Production of coolers. Their application to the skin in the heat reduces body temperature, and stuffiness is easier to bear. Taking into account the hot summer in Russia, this idea is worth a try. The price of a spray can will be approximately 60 dollars. Such a cost may not be affordable for the average mass of the population, but there will certainly be customers vacationing in hot countries and at their own dacha.
Making 3-D masks- production is expensive, but when a distribution channel is found, it is very profitable and cost-effective. The mask, made of high quality material, is worn on the face and is completely invisible. Partially, the business is implemented in the Russian Federation, but the quality of products leaves much to be desired.
Practiced in Japan hotels for unmarried girls. In a limited and calm environment, they prepare themselves for life in marriage. Such an idea is inappropriate for Russia and somewhat wild. However, you can use the idea to organize a version for couples who want to get married in the near future. Most likely, such a service will be in great demand if the price of a room for lovers is lower than the daily rent of apartments in Russian cities.
One Book Store. There is no such practice of selling one printed publication for a certain period of time in Russia yet. Often buyers visit bookstores simply from nothing to do, not even hoping to see the long-awaited book there. The new Japanese trend is not to overload the reader with a big offer, but to introduce him to a particular publication or topic. Perhaps this method of sale will be of interest to certain circles of consumers of book products. The most important thing is timely, targeted advertising. You can work on request.

Wise businessmen, who have vast experience and understanding of the essence of the laws of market development, advise not to start a business from areas with high competition. They recommend looking for innovative goods and services, occupying free niches in which only a few work so far.

It is not necessary to enter the market with your own start-up. You can use new ideas that have begun to be implemented in the US or European countries. Many of them are already successful and in demand abroad, but are not yet available to the Russian consumer.

Processing of fruits and vegetables that have lost their presentation

The relative abundance and marketing policy of grocery stores provides customers with the opportunity to choose vegetables and fruits. This picture is especially vivid in supermarkets, where customers line up in long lines and look at each apple or orange for a long time, trying to buy the most beautiful and ripe fruits. The remaining products are quite suitable for consumption, but have an unsightly appearance. The shelf life of products, especially fresh ones, is short. Supermarket management will have to throw away the leftovers.

But this resource can be disposed of wisely and a line for processing illiquid assets and producing various food products from it can be launched: juices, jams and purees, fruit and vegetable salads, soups and cereals. This is not about rotten vegetables and fruits, but about those that have simply lost their marketable condition. Enter into an agreement with the management of several supermarkets and buy raw materials from them at a low price. Finished products can be sold in the same supermarkets.

Ecotourism

This is a very fashionable and promising direction. Rest in the outback, living in a rural house or in a tent, hiking along picturesque and non-trivial routes attract residents of megacities who are wealthy and tired of the bustle of the city. Eco-tourism is a great alternative to the rather boring luxury resorts and idle reclining on the beach.

The organization of such tours requires a minimum of costs and is not particularly difficult, but brings high profits. Eco-tourists do not expect comfortable conditions, they are looking for new, sometimes thrilling sensations, they want to test their endurance and get closer to nature at least for a while. However, it is still necessary to ensure the safety of customers.

Selling a liquid that repels water

Profitable business can create by selling innovative products. One of them is Ultra Ever Dry. This is a revolutionary substance that has the ability to repel any liquids. The surface treated with Ultra Ever Dry does not get wet, does not get dirty with liquid concrete mixtures, oils, liquid mud. This product can be used at home, in construction and repair work, in production.

The advantage of selling innovative products - profitable terms cooperation from manufacturers and the opportunity to occupy a free niche.

Outsourced call center

More and more companies working in the field of sales and service feel the need to maintain constant communication with customers. Most effective method, which allows you to inform about new offers, conduct surveys and provide a full-fledged service - telephone communication.

Only very large and successful companies have the ability to create and maintain the work at the proper level own call center. Most enter into agreements with firms that provide this service on an outsourcing basis. To create such a center, you need a room, computer equipment, a single number, multi-channel communication with free incoming calls and a special software. This service is in high demand.

Exclusive fragrances for each company

Researchers have long known about the ability of a person to perceive various smells at a subconscious level and remember them. Until recently, active work with the olfactory organs was carried out in the cosmetic and food industries. But now a new, very interesting direction is developing in the USA and European countries. For each company, a unique fragrance is created, which is sprayed in all offices and points that work with clients. It turned out that this is a very strong marketing technique - it makes visitors feel good and allows you to remember each company by smell.

In Russia, this direction is under development. There is no competition. A business that will create exclusive scents for customers and offer services in the form of installation of diffusers and fillers with aromatic substances is doomed to great success and high profits.

Sale of door handles with a disinfecting effect

Public institutions and transport, medical institutions, outlets and banks are visited by a lot of people throughout the day. Everyone knows that the door handles and handrails in the buildings of these institutions accumulate a huge amount of germs, many of which are quite dangerous.

The English company Altitude Medical has proposed a chic and effective way to combat infection - innovative door handles Pullclean. Inside these products, a dispenser with a disinfectant is installed. Everyone who touches this handle and opens the door receives a small portion of the substance and reliable protection against infectious and bacterial diseases.

The innovative door handle will go on sale at the end of the year. The manufacturer set the cost of each item at $200. Those who start offering these door handles to their customers will see significant profits, as the interest in this innovation has been huge. This is only the first of the products of an absolutely new direction. Soon, new products will appear on the market that will protect people from various viruses. For entrepreneurs, this direction promises very optimistic prospects.

Roll sales terminals

This idea is a huge success in European countries. Manufacturers of special vending machines for drinks, crackers, sweets and chips have proposed a new model. These machines are specialized for the sale of rolls.

Until that time, the dish could be ordered only in some restaurants and sushi bars. The technology of their preparation is simple, but requires precise proportions. A huge increase in demand for rolls has been noticed in all countries. Now the dish can be bought in a regular terminal. Those who have already purchased special machines are talking about significant profits that have exceeded the most optimistic forecasts. If you are already in the kiosk service industry or planning to enter this business, buying such a machine will be a great investment. The initial cost of the device is 150,000 rubles.

Advertising + weather forecast

The idea to combine clothing advertising with information about the current state of the weather came from French company. The advertising billboard is equipped with special software and a weather sensor. Images of girls in outfits change depending on temperature and humidity. If it is raining, the model is dressed in a raincoat and holds an umbrella in her hands; in hot weather, the girl is in a light dress; it is colder - in a warm coat or fur coat.

This technique has significantly increased sales of clothing stores, but can also be used in restaurant business. For example, billboards can show dishes that are suitable for a certain time of day or recommended for consumption under specific weather conditions.

Custom houses

A wide range of offers for mortgage loans, the emergence of new building materials and "smart" technologies have increased the chances of each family to acquire own house. cottage settlements grow like mushrooms after the rain. House owners compete with each other in the size and beauty of cottages, the originality of the design of the backyard, install energy-saving systems and other novelties that allow you to get maximum comfort at a bargain price.

But many want to get a unique home. The demand for custom designs is extremely high. If you are in the design and construction industry or are just planning to enter this business, carve out a niche for creating unusual homes. It is still free here, and the number of people who want to get unique housing or office space is growing at an unthinkable pace.

Temporary personal chauffeur

This service was offered by one of the European taxi services. In big cities, many customers order a car every working day in order to take their children to school and get to work. In the evening, the situation repeats itself - you need to call and wait for a taxi for some time to get home, drop by for shopping. Throughout the working day for many entrepreneurs and office workers a trip to a business meeting or other company business is also associated with the need to use transport.

essence new service– conclusion of an agreement with a taxi service for a certain period of time. Travel schedule and possible changes are discussed in advance. After that, the client receives a personal taxi, gets rid of the need to call a car and wait for its arrival. At the specified time, a personal driver with a car will be waiting for him at the entrance.

Business ideas from Europe are bold start-ups that will help you increase your fortune in a short time. Western projects are the best suited for implementation in Russia, if only for the reason that they are new, interesting and not yet sufficiently developed in our country, which means that entrepreneurs have every chance to occupy a relatively free niche. Below we will look at the most popular business novelties in Europe with a small investment.

Create a group on social networks

Progress does not stand still. In the capitalist world, advertising determines sales. According to many experts, the “era of television” is coming to an end. More and more advertising goes online. In Europe, advertising through social media widespread, in Russia this marketing way is only gaining popularity. Advertisements are placed in communities (publics). You can create such a site at no extra cost.

All that is required is to come up with an original concept for a public in one of the social networks (“Vkontakte”, “Facebook”, “Instagram”, etc.). For example, dedicate a group beautiful photos nature. Next, you need to unroll it. This will go start-up capital.

To promote a group, you must follow the following steps:

fill the community with content (fill it with interesting informational material);
wind up subscribers with the help of special services (it costs up to three thousand rubles);
launch advertising in other communities (price is negotiable, in large groups - from 15 thousand rubles);
post content regularly.

Advertising should be given special attention. It must be calculated for target audience. If the community is dedicated to nature, then the advertisement should also be in public with the appropriate theme - so it will be seen by a large number of potential subscribers.

European business ideas, which are not in Russia, are associated with an independent search for advertising buyers. When you gain more than 60 thousand subscribers, advertisers will contact you. You can find them yourself, based on the interests of your community members. For example, a public about nature can successfully advertise an online store of goods for outdoor activities.

The cost of advertising in social networks is calculated by special services, it is from this amount that customers will start. Such services work according to the following principle: they determine the number of subscribers, the so-called likes and comments. Therefore, try to publish content that encourages commenting.

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In the West, there is a growing demand for bold and creative startups. One of them: opening your own time cafe (or anti-cafe). Small businesses in Europe are increasingly moving into the creation of entertainment establishments with a small selection of gastronomic products. Anticafe is an institution with a specific theme. Food and drinks are also sold there, but in much smaller quantities than in a regular cafe.

A business that does not exist in Russia is the creation of establishments for fans of serials. See which shows are currently the highest rated. Then announce tonight's viewing new series in your anticafe. It is enough to advertise in the community dedicated to the series on social networks and there will be no free places. After that, in the fan environment, fame will grow exponentially.

Online trading

Small business in Europe has changed dramatically over the past five years. More and more people are realizing that the most profitable sales channel is the Internet. Instead of maintaining stores (and this is a lot of information, rent, staff salaries and much more), entrepreneurs prefer online sales platforms.

The most popular business in Europe is still underdeveloped in Russia. Therefore, those who manage to occupy a market niche now will be able to avoid fierce competition in the future.

What can't be saved? On advertising. Marketing comes to the fore when it comes to the internet. Even if you have an establishment in the city center, open an online store anyway. With proper promotion of the site (or a group on a social network), you may close your store as useless and turn it into a warehouse.

Business without leaving home

Another trend has been the production of goods at home, it is in this segment that small businesses in Europe go. Ideas for this type of production can be found anywhere. Starting from T-shirts with prints of a famous football club, ending with clay figurines for video game lovers. An interesting idea that is gaining popularity is the production of figurines of people with its help (the figurine outwardly repeats the image of the customer).

Many of these products require inexpensive and compact equipment that can be placed in your home or garage (find out how to choose). Thus, you do not need to rent a separate room. Sales channel - an online store and social networks with a link to it. For 15-20 thousand rubles, you can promote the channel within a month.

Which home-based business is able to bring profit to entrepreneurs from villages and villages, you will find out at this address:. Actual commercial ideas for the countryside.

What determines the success of European business

What conclusion can be drawn from all the above? Fast and high income with minimal investment can only be given by a bold idea and non-standard solutions. When choosing a startup, you should pay attention to the growing popularity of online sales.

And most importantly. One Indian energy drink, costing 30 cents, acts on the body better than the world-famous Red Bull. Because it contains berries from the Parvati Valley. Red Bull doesn't have berries from the Parvati Valley, but it has a billion-dollar image. All interesting business ideas from Europe are based on the right marketing strategy. Therefore, always remember that advertising is the engine of sales. Consider also

When looking for working business ideas, aspiring entrepreneurs often turn to someone else's experience. One of the most popular ways to find a business idea is to look at what's going on overseas.

But it is worth considering that the markets of different countries are still very different from each other. It is one thing for advanced economies like the United States and Singapore to be head and shoulders above other countries in terms of development, and quite another for Iran and Bangladesh to develop at a rapid pace but only follow global trends, not set them.

Already today on the Russian market you can find a lot of ideas peeped abroad. They differ only in the degree of borrowing. You can simply copy someone else's idea and expect it to "shoot" due to the lack of competitors. “Success abroad does not always mean success in Russia. Coupons and some sharing services were not so lucky,” says the founder of the management service courier delivery Bringo Mark Kapcitz.

This once again indicates that even the most fashionable and creative foreign idea may not be in demand in Russia. And the thing is that it is simply uninteresting to the local population. In addition, you need to understand that a Western startup and a Russian startup are two different things, and take into account the specifics of your country: a different level of bureaucracy, state support, legislation, and even the mentality of the population.

Blindly copying a foreign idea is not worth it. But it still makes sense to be inspired by examples from other countries, and then adapt them to the Russian market. We offer you to get acquainted with business ideas from abroad, which promise to become especially popular in 2016.

Booking Platforms

We are all somehow familiar with the Airbnb service, which allows you to rent an apartment in another city or country while sitting at your computer at home. However, when it first appeared in 2008, the service itself was new. Now this market is actively developing, and Airbnb analogues appear in other industries.

Services like Airbnb, aimed at vacationers and travelers, are already successfully mastering the market, but services aimed at business owners and allowing you to rent space for a short time to work are just beginning to appear.

At the same time, the workspace refers not only to the usual offices and conference rooms, but also, for example, places for yoga classes.

At the same time, there are many other areas where online booking platforms could be created. Currently, the most attractive and unoccupied niche in terms of profit is platforms for booking venues for events (birthdays, corporate parties, weddings). Such a service can bring good income if you manage to attract a sufficiently large number of site owners and potential customers to cooperation.

This is proved by the example of the Russian service for booking venues for holding parties BASH!Today, which in just 7 months of operation conducted transactions for more than 11 million rubles.

It is worth mentioning right away that the service was not copied from abroad.

Mikael Saakyants

Founder of BASH!Today

The business idea was born after the decision to hold a party one Sunday evening. The desire to gather guests and have a good time ran into one obstacle: the lack of a suitable venue. In the end, I still managed to find it, but in the process of searching, I realized that I was far from the only one who was faced with the problem of lack of suitable place for events.

I did not search for similar services in Russia or abroad until last autumn. But in our country until recently there were no such services.

I can say that there is no strong player in this area in the world yet, such as Airbnb. The niche is not yet occupied, especially in Russia.

Today, the BASH!Today service works only in Moscow so far, and it is planned to expand it to the whole country soon.

However, you still have time to open something similar in your city. Or master a slightly narrower niche, for example, the selection of venues for weddings. Projects with a broad focus only partially cover the topic of wedding events, but a service aimed strictly at places where you can have a wedding can become very popular.

"Smart" technology

For decades, people have dreamed of a future where refrigerators would self-order groceries that were about to run out. But for the time being, most of us, in the old fashioned way, take a leaflet with a list of products with us to the store. At the same time, today most of the devices can be monitored in one way or another using a smartphone.

But for now, we're just skimming the surface: most of us don't get beyond using Fit Bit. That is why the creation of "smart products" is a great business opportunity.

To make a device “smart”, it is often enough just to add a sensor to it and the ability to transfer data via Bluetooth. And the example of various fitness accessories that allow you to monitor your heartbeat, breathing, the number of steps taken per day proves that making almost every accessory "smart" is beneficial.

So many today track their activity and performance using watches, headphones, clothes and shoes.

A Quick Look at the Crowdfunding Platform Kickstarter, which can be used to determine which startups are generating the most interest, shows that many new "smart" devices are about to take over the market. Among them, for example, a luggage bag Neit trackable via GPS and device WiFithing, remotely monitoring the heating and lighting in your apartment.

In the near future, the number of devices that will allow customers to improve the kitchen without spending big money. Among these inventions Smarter Mat- a rubberized mat that can be put in a refrigerator or cupboard, and with its help you can find out which products placed on it are about to run out. With your permission, this device can even order these products from the online store.

Another similar device The Fridge Cam- can be built into any refrigerator. It takes a picture of what's in the fridge with the date and sends it to a special app on your smartphone. And finally, Smarter Detect- a device that responds to signals from your oven, microwave or dishwasher and sends a notification to your smartphone.

Natural and organic cosmetics

Consumers increasingly prefer natural and organic cosmetics. According to the British marketing agency Mintel natural beauty products are used by 42% of buyers. The British believe that organic products are better for the environment.

And besides, today, more than ever, it is important for buyers what exactly is included in their cosmetics. To be convinced of this, it is enough to visit the exhibition, which presents natural, organic, ethical (not tested on animals) beauty products from around the world. In February 2016, 33 thousand visitors came to it.

Obviously, natural and organic products are a key trend in the development of the beauty industry in the coming years. At the same time, the number of products that look like they were just made right in the kitchen, but at the same time reflect the latest cosmetic trends, is growing.

The easiest way is to start your home production of natural cosmetics

Many people do this, for example, by making soap with their own hands and selling it at various markets and specialized stores. But the competition among soap makers is great, and you can not get so much for one product.

Another interesting and much less expensive way to build an organic business is to create a subscription service for organic cosmetics. A visitor comes to your site, subscribes for a certain period of time for a certain fee, and you send him a set of ingredients from which he can make cosmetics on his own.

You can work according to this scheme not only with components for home masks, but with already finished products foreign and Russian brands, which you can not buy in every store. For example, it does Russian service Live Organic Box, whose subscribers receive six boxes of organic creams, oils, "household chemicals", products and even clothes per year.

The service began work shortly before the onset of 2016, although the very idea of its creator Tatyana Mikhailenko appeared much earlier. Tatyana herself says that the idea was born from a long-standing passion for "organic", and was not spied on by foreign colleagues. This is probably true, but in the west, similar subscription services for organic cosmetics, such as Vegan Cuts Beauty Box, have been operating for more than a year. One way or another, in Russia this niche, one might say, is empty.

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Fancy Bars

Ordinary bars and restaurants no longer satisfy millennials. Audience aged 25 to 34 looking for more original ways spend free time. Today, young people, who are most often spent on entertainment, are constantly trying to acquire some new experience.

You can play on such a penchant for novelty by opening an unusual institution. For example, a bar where everything from the bar to the glasses is made of ice. Such institutions first appeared in Finland in the late 80s, and then spread throughout the world. In Russia, however, ice bars did not take root: several of them opened in Moscow, but were closed.

But the cafe, where they eat in complete darkness, fell to the taste of the Russians. The first such institution called DansleNoir? opened in Paris in 2004. And in 2006, a similar restaurant opened in Moscow. Over time, the same establishments began to open in other Russian cities.

If such extremely unusual establishments do not seem like a good idea to you, you can do it easier and open a cafe with team sports games like ping pong or darts. Or use modern technologies how the chain of coffee houses did it ITbar, where instead of the usual tables are interactive. With the help of such tables, you can familiarize yourself with the menu, and check your social network account and even watch a movie. In total, four such coffee houses have opened in Russia.

If you are thinking about opening your own unusual bar, keep in mind that Russian catering is going through a rather difficult situation today.

Due to the crisis, many establishments had to close. On the one hand, this is a big minus, because it is quite difficult to develop in a falling market. On the other hand, the fewer players on the market, the fewer competitors you have. If you offer customers an interesting way to spend their leisure time and affordable prices, then you have every chance to successfully implement the idea of your unusual cafe.

Some of the identified trends will be relevant around the world, others may remain misunderstood. On the Russian market, you can find a lot of examples when successful business stories abroad failed or, on the contrary, “fired”.

One way or another, before embarking on the implementation of a foreign business idea, it is necessary to check its potential in your region. Find out if it will be in demand, if it will face legal restrictions, and then decide how exactly to adapt it to Russian reality and whether it is worth doing it at all.