How I see my catering business. How to open a catering business: basic requirements

In catering.

Starting to write an article, as always, I checked the TOP10 articles on the topic of business in catering, in general, the situation is deplorable as always, that they just don’t offer ideas in catering and some truncated business plans, but the specific article that answered this question I and didn't find it.

In general, as always, we start from scratch and only from our life experience. The first question that needs to be addressed is how to open a business.

It should be noted right away that starting your business in catering, you will have to constantly contact with such a public service as SES.

How to choose a business in catering as a beginner

In fact, there are quite a few options to start a business in catering, let's list the main ones:

• Cooking to order. It can be cakes for weddings, sushi, pizza, takeaway food and drinks, etc., this is the initial stage of a catering business. It is worth noting right away that a bunch of business ideas offering to cook at home are feasible only if you smash your kitchen to bring it to SES standards. So, in order to start a catering business, even at the initial level, you should think about renting a small room where you will cook and which will meet all the requirements of the SES. In this business, you receive applications by phone, prepare and deliver them by courier. You can go around the office premises with cooked food at lunchtime, offering to purchase your dishes and drinks;
• Stalls and kiosks without a service hall. This includes various kiosks with grilled chickens, kebabs, belyash, cheburechnye, etc., that is, a person buys ready-to-eat food from you and takes it with him;
• Service pavilions. As the name suggests, this catering business there are visitor service halls, such pavilions such as bistro or culinary where you can have a bite to eat right on the spot;
• , dumplings, etc.. Separately, there are such premises as dining rooms and dumplings, they are located in capital houses. The premises that are rented for this catering business must comply with all the requirements of the SES;
• Cafes and hookahs. This is already a more serious business in catering, since the opening of these establishments requires much more cash investments, individual design is recommended and a good chef is desirable;
• Nightclubs and restaurants. This is the very top of the catering business and more than tens of millions of rubles should be spent on the implementation of such a business.

In any case, starting a business in catering almost from scratch, you can reach a chain of restaurants and this is quite realistic.

Form of ownership for catering

Starting a business in catering, in addition to the fact that you need to decide on the direction of your activity, of course, it must be officially registered.

The following forms of ownership are suitable for catering:

1. . I’ll note right away that if your catering establishment sells not only beer, but also other alcohol, then an individual entrepreneur is not suitable and you need to open an LLC;
2. . If you have an LLC, then in this case you can open any catering establishment.

Taxation for business in catering

If we consider taxation systems for public catering, then I would recommend, but there are restrictions and if you can’t use UTII, then the option will be (you can ask why STS6% - the fact is that the markup on dishes and alcohol is quite high and STS6% will be more profitable than USN15%).

Although, of course, everything requires calculations, only in this case it is possible to say exactly which tax is more profitable.

I will not even consider other taxation systems.

Business in catering and SES

A very important issue is the interaction with the SES. As I said before, in order to start activities in catering, you need to get permission from them. You also need to agree on a list of dishes and drinks. You may be asked to bring food samples to the laboratory for analysis.

In general, before starting a catering business, visiting the SanEpidemStation is a mandatory procedure and already in place, get all the instructions and requirements.

The catering business is actually not the easiest, you will be periodically checked by SES and firefighters (you will take the requirements from the local fire department).

What kind of catering business to start is, of course, up to you, but I would recommend starting this path from the very bottom, so you can identify all possible pitfalls in the direction of this business.

Catering equipment

Depending on what kind of business in catering you will be engaged in, you will of course need equipment. Russian catering equipment is of poor quality, and imported equipment is very expensive.

There is an average option - this is to purchase equipment for catering imported, but used.

If you have enough money, then of course new imported equipment is better.

Catering products

It is necessary to purchase only quality products. This is done by wholesalers, or by firms that trade in small wholesale - it depends on your volumes.

It is necessary to stock up on food with a margin for several days. This applies to both food and beverages alcoholic and non-alcoholic..

Food should be stored in freezers and special cabinets.

In general, that's all I wanted to tell you about the catering business. Despite all the difficulties, this is a fairly profitable area of ​​\u200b\u200bactivity.

That's all! If you have any questions, ask them in the comments or in my group in contact

Catering business ideas that appear in the USA, Europe, Southeast Asia and Australia, sooner or later reach Russia. In the trends of 2018 - personalized service, automation and environmental friendliness.

Experienced baristas are great at remembering their regular customers and their favorite orders, but with the help of the NoafFace device, this skill can be automated. The facial recognition system began to operate in one of the Sydney coffee houses. Thanks to it, a barista, for example, can immediately offer the client his favorite large latte with an individual amount of sugar. For the most part, customers note that they like such a service, because a visit to a coffee shop becomes a more “warm” and pleasant business for them.

Chick-fil-A, one of the most popular fast food restaurants in the southern US, decided to speed up customer service during peak hours. The establishment realized that no modern technology can match the speed of real people, so the standard drive thru service (ordering from the car) was supplemented with the Face-to-Face Ordering service, which can be translated as “ordering face to face”. Several employees of the institution work near the cars of customers. They quickly take orders from drivers and passengers using work tablets. At the same time, they do not need to run to the restaurant and back, since the order is immediately sent to the kitchen in electronic form.

A robot barista now prepares hot drinks at Henn na Cafe in Tokyo. In 2-4 minutes, a robot named Sawyer will prepare a cup of coffee for you, while managing to serve not only for you, but also for four other customers. To use the services of a barista robot, a visitor needs to go to the terminal and receive a receipt with a QR code. The developers calculated that Sawyer could replace 5 cafe employees and significantly save on staff salaries.

In Toronto, a group of environmentalists created a start-up called The terus, which helps food service establishments reduce unnecessary waste and disposable materials that harm the environment. The team analyzes a restaurant's business model and cuts out unnecessary costs, such as plastic straws and containers. According to CEO Lucy Cullen, one restaurant was advised by the company to move from disposable candles to LEDs, saving the establishment about $1,800 per year. The terus says their efforts have already reduced waste by 61,000 pounds (about 28 tons) and restaurants have been able to save more than $27,000.

Milanese residents can now sample American cuisine at an unusual location - The Diner Pop-Up, a bar-restaurant built under a railroad arch. The menu here is mainly burgers, fries and other fast food, but this is not the main thing. The Rockwell Group, which created this pop-up restaurant, decided to put the interior first, creating an upbeat, lively and fun environment. In the middle of the restaurant is a 14 meter long bar serving craft beer and cocktails.

Esports bars have started popping up all over the world, but Sweden's Kappa Bar chain has the biggest expansion plans. The first establishments where, in addition to serving guests, broadcast eSports games were opened back in 2016 in Gothenburg and Stockholm, and now the network sells franchises in Norway, Denmark and Finland. The format of esports bars is almost the same as traditional sports bars, but the main difference lies in the broadcasts. Kappa Bars are popular and are designed for a fairly solid flow of guests. The chain's new establishment in Jönköping (a town of 95,000 inhabitants) spreads over 180 square meters and easily accommodates 60 guests.

In Singapore, not far from the central bank, the first cryptocurrency cafe The Ducatus Cafe opened. All payment transactions are carried out by customers without the use of cash - they are replaced by bitcoin and Ducatus' own cryptocurrency. In the cafe you can buy several organic coffees, sandwiches and even eco-cosmetics. It is proposed to pay for the order through an ATM for cryptocurrency payments.

In Japan, you can now have a cup of latte and rent a Toyota in one place. Toyota Japan has opened Drive To Go, which doubles as a cafe and car rental. The rental coffee shop is located in the city of Nagoya, not far from the university, so the main neighboring traffic comes from young people and millennials. The company hopes that by offering students a comfortable space with a relaxing interior and a delicious menu of sandwiches, salads and drinks, they can be set up to rent one of five car models for $10 an hour.

In May 2018, a cafe will open in London using plastic waste as a substitute for money. For bringing recyclable plastic to the establishment, guests will receive food from the vegetarian menu. The pop-up format establishment will work for only two days. The action was started by eco-friendly cleaning products brand Ecover, which decided to draw attention to its eco-bottles, which can be recycled. The makeshift cafe is advertised as "London's first trash cafe".

The vast majority of restaurants, especially in densely populated areas, do not have the opportunity to organize their own drive-in service to serve customers in cars. However, with the FlyBuy app, such establishments located in Seattle, Portland, St. Louis and Minneapolis have a great analogue. Thanks to him, cafe customers can pre-order and indicate the time of their arrival for him. Waiters, in turn, can see the approach of the car on an interactive map and leave with a finished order exactly at the moment when the customer gets to the place.

In Western countries, one of the main trends is to increase the energy efficiency and environmental friendliness of catering establishments. The US Department of Energy aims to improve the energy efficiency of commercial establishments by 20%, and the American fast food restaurant chain Wendy's wants to become one of the leaders in this direction. The company recently introduced a new design benchmark for its establishments - The Wendy's Smart 2.0. The standard necessarily includes certified low-energy equipment, interior and exterior LED lighting, furniture made from recycled materials, the use of an order counter to reduce the cost of printing menus, and so on.

Tarantula burgers are part of an unusual promotion at Bull City Burger and Brewery in North Carolina, USA, which has decided to offer its guests an “exotic meat menu month”. A roasted giant spider is placed right on top of the beef patty with cheese. The restaurant could only get 18 tarantulas, so the burgers were raffled off. The lucky ones who tasted the menu received a special T-shirt proving that they survived the Tarantula Challenge, that is, the “Test by the Tarantula”.

Kabaq 3D Food invites restaurants to use augmented reality (AR) technology to surprise their customers with an original menu. The platform allows you to create very realistic 3D images of food and drinks, the appearance of which can be assessed even before ordering. The technology is already actively working in practice. Kabaq 3D Food recently implemented an AR menu system at New York's Bareburger burger joint.

Visitors to the Perez Museum of Art in Miami now have the opportunity to visit a cafe created using 3D printing technology. The coffee bar is called Cucuyo and is shaped like a cocoon woven from numerous pieces of steel. The café was designed by Berenblum Busch Architecture and 3D printing firm MX3D. To weld the 3D parts, the creators used an industrial robot equipped with a welding machine.

At present, all over the world, including Russia, such a branch of the economy as large and small business is developing at a rapid pace. The latter has filled almost all spheres of activity. It is difficult to imagine the modern world without cafes, restaurants, cinemas, beauty salons, hairdressers. Most of them are owned by private entrepreneurs and often bring them a good income. Business is a rather broad concept. Entrepreneurship can be done in almost any field of activity. The most demanded and promising are the sphere of trade, services and farming. Separately, it is necessary to highlight the business associated with the production and sale of food products.

Ideas to create your own catering are very promising, since food is an integral component of the life of any person. Every day, thousands of tons of various products are produced in Russia, which are fully sold on the market. Most young people prefer to visit cafes, bars, restaurants, which are also catering. Such a business can bring good profits, but it will also require a considerable initial capital to create it. Let us consider in more detail how to organize a catering business plan, what is the profitability of this business.

Types of catering establishments

Before starting a business, you will need to draw up a clear business plan for the enterprise, which should include the following points: choosing a location for a future establishment, collecting the necessary documentation and permits, renting or building, purchasing equipment, inventory, recruiting staff, calculating basic expenses and possible income, establishing a client base. To open a catering business, you first need to decide what kind of enterprise you want to organize. There are many options here. According to GOST R 50762 - 2007 "Catering Services", there are several types of catering establishments.

This list includes: enterprises for the production of food products with possible delivery to the consumer (preparation factories, workshops for the production of semi-finished products), catering enterprises for the production and sale of products with its consumption on the spot or takeaway and possible delivery to the consumer (cafes, restaurants, bars, coffee shops, eateries). This also includes establishments with possible on-site consumption of products. These are shops, buffets, cafeterias. The fourth category consists of field service enterprises. And, finally, the fifth type is enterprises that sell products in the rooms of hotels, inns and other similar establishments.

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Registration and collection of necessary documentation

The business plan of a public catering enterprise necessarily includes registration. To do this, a novice businessman needs to register with the local tax office as an individual entrepreneur or LLC. The first option is the simplest and most convenient. In addition, in this case, you can save time and money. But these ideas contain one big drawback. In this case, it will be possible to carry out transactions only with individuals, while when registering as an LLC, it is possible to establish client relations with legal, that is, various organizations and companies.

The business plan of a public catering enterprise also includes the collection of necessary documentation. Firstly, in order to open a public catering, you need to obtain permission from the sanitary and epidemiological service (Rospotrebnadzor). In addition, permission from the fire inspectorate and the territorial property management will be required. If the enterprise will work on raw materials, then the conclusion of the veterinary service for meat products is mandatory. In the course of further work, documents certifying quality and safety must be provided for each batch of goods sold. If the premises for catering are rented, then the permission of the fire inspection is not needed, all responsibility rests with the landlord.

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Sanitary and epidemiological supervision

The business plan for a food service business is very complex. It all depends on its capacity, the range of goods and the complexity of its manufacture or sale. Such ideas are not within the power of every businessman.

Restaurants, coffee houses, bars, eateries, factories and plants for the production and sale of food products are subject to constant supervision by the sanitary and epidemiological service.

Its purpose is to assess compliance with sanitary legislation, to identify possible violations. Supervisory activities are carried out at the design stage and in the course of work. At the stage of design and commissioning, they are called preventive sanitary supervision. At present, this concept has gone out of terminology and practically does not exist.

But current supervision remains. It can be planned and unscheduled. The first one is carried out every 3 years, with a complete inspection of a public catering establishment, starting from its location and ending with the conditions for the sale of food products. Unscheduled activities are carried out in the presence of complaints from citizens about low-quality products, in the event of food poisoning, both individual and mass. Checks can be documentary and field.

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Requirements for the location of catering establishments

Ideas to organize your catering include the rational location of the enterprise. This provision must be included in the business plan. Any businessman should know when organizing his activities that, according to SP 2. 3. 6.1079 - 01, catering establishments are located in a separate area. They can be built-in, attached to residential and public buildings, or it can be a separate building. During the work of a public catering enterprise, the working and rest conditions of people living in this territory should not be violated.

It is forbidden to place enterprises near industrial and chemically hazardous facilities in order to avoid contamination of products and raw materials. Public catering is built in such a way that the maximum permissible levels of noise, vibration, and concentration of chemicals are not exceeded on the site. In addition, the distance to residential and public buildings must be observed.

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Purchase of equipment

Ideas for starting a business include the development of a material and technical base. First of all, in order for the catering to be able to work, it will be necessary to carry out all the necessary communications: hot and cold water supply, heating, electricity, ventilation, sewerage and waste disposal, air conditioning (as needed). It is not advisable to build a public catering from scratch, because it will take a lot of time and money. It is best to place it by renting a room. A business plan for a catering establishment must necessarily include the purchase of equipment. The range depends on the type of enterprise.

Factories and factories will require expensive equipment, including entire lines. These can be semi-automatic or automatic. Automatic machines are much more expensive, but this allows you to save time and effort of workers, reduce the number of manual operations, which, in turn, will increase labor productivity. To open a coffee shop, you will need to purchase a counter, a microwave oven, a stove, a coffee maker, a kettle, tables, chairs, a mirror, hangers for customers' clothes, cutlery, a cash register, musical equipment, and so on.

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Recruitment

The business plan of a public catering enterprise necessarily includes the attraction of labor. The number of employees is determined by the capacity of the enterprise and its type. For a large factory, dozens of workers will be required, and for only 4-5 people. For a coffee shop, the list of employees includes: a manager, 1 or 2 waiters, a cook, a cleaner, a security guard. For the dining room, this circle will be much wider. Any business ideas related to food take into account that all staff must have special education. It is not required for cleaners, security guards and waiters. All chefs are required to have a document certifying their qualifications. It is desirable that employees have experience in this field of activity.

The business plan of the catering company also includes the fact that all employees undergo periodic and preliminary medical examinations upon admission to work. This point is very important, since very often it is the personnel who are the cause of contamination of raw materials or finished products, as a result of which outbreaks of infectious diseases can occur. All personnel must work in special clothing. It is not allowed to wear jewelry, hair is taken away. Be sure to follow the rules of personal hygiene. Before visiting the toilet, overalls are removed, hands are washed regularly.

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Organization of the technological process

Ideas for catering are very diverse. The most important stage in the organization of such a business is the establishment of a technological process. A business plan for a public catering enterprise cannot be implemented without knowledge of the technology for manufacturing and selling products. The plan depends on the type of institution. The company can work on raw materials or finished products. In the first case, you will need to find a permanent supplier. These can be private entrepreneurs, large retail outlets, warehouses and factories, closely located farms, and so on. When carrying out activities, it is important to know that for the supply of raw materials there must be a separate entrance from the end of the building. This requirement is necessary because one of the main principles of work is the observance of the flow of the technological process.

This means that finished goods and raw materials should not overlap with each other, the same applies to staff and visitors, clean and dirty dishes and the like. For the storage of raw materials, you will need to allocate separate rooms. Refrigeration equipment required. Storage conditions are well described in SP 2. 3. 6. 1079 - 01. The basic rules for transportation, processing of raw materials and finished products and other requirements are also described there.

Catering enterprises perform an important social function: they provide an opportunity to get fresh, healthy and tasty food to people who do not have the opportunity to eat at home. Since this service is paid, catering is also a potentially profitable business, because many of us are away from home cooking up to 12 hours a day. How to open a public catering so that it generates income and does not pose a potential threat to visitors, we will consider in this review.

Ideas for catering establishments

Public catering is a term that combines into one industry all enterprises involved in the production, sale and organization of conditions for the consumption of ready-made culinary dishes. This definition includes bars, cafes, restaurants, eateries, etc. But still, catering is most often associated with a canteen.

The dining room is the most successful format in which you can feed visitors promptly, tasty and for a moderate fee. That is why canteens with a good menu, quality products and skilled chefs have always been valued among the active population of cities. A more successful business idea for catering has not yet been invented.

But in order for your institution to gain popularity, you will have to try both at the initial stage of creating a business, and later, when making important management decisions.

If you understand that you can’t immediately organize a large dining room, then start with small areas. Today, the laws of the Russian Federation do not provide for a limit on the area for canteens, so you can start with a small hall for 10-20 seats.

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How to choose a room and where to buy equipment

The premises and equipment of the dining room are two components of a business project that an entrepreneur should pay maximum attention to. Despite the fact that the sanitary and epidemiological examination of non-specialized public catering facilities is not mandatory for private canteens, the requirements of the SES authorities for public catering must be observed by all entrepreneurs. Otherwise, the canteen will not receive permission from Rospotrebnadzor to work.

The requirements for the premises are set out in the Sanitary Rules and Regulations (SanPiN 2.3.4.1079-01) for the organization of public catering. According to these rules, it is allowed to place canteens:

• in multi-storey residential buildings;
• built-in and attached premises;
• in separate buildings.

It is forbidden to use basements, rooms with one exit for these purposes, as well as commercial areas with access to the courtyards of residential buildings. Thus, a dining room can be organized in a high-rise building, but only if the second exit of this room is not into the courtyard of a residential building.

The rules describe in detail the requirements for sewerage, ventilation, sound insulation, the organization of production flows and the flow of visitors. Their observance is mandatory.

Strict sanitary standards are also established for catering equipment. First of all, entrepreneurs who plan to purchase equipment from Chinese manufacturers should pay attention to these requirements.

According to the norms of sanitary rules, only equipment that is certified by the SES authorities can be used in canteens. Bactericidal lamps must be installed in rooms where food products are prepared and stored.

Due to the fact that there are many requirements, and all of them must be met by the entrepreneur, experts advise, before the reconstruction and commissioning of the premises, to order a project and an examination of the project in special units of the SES from specialists who know in practice how to properly prepare the premises and equipment for work.

Permits

The list of documents for opening a dining room is small. The first thing you need to open a public catering business is registration of entrepreneurial activity and obtaining the appropriate document - a Certificate of State. registration. We recommend reading. Each of these organizational and legal forms has its advantages and disadvantages. The main differences are in the costs of registration, the volume of documents, the features of taxation and the responsibility of enterprises.

Before the implementation of any commercial project, a business plan is drawn up. Read about it and you will be able to cope with this task yourself.

The next step is to obtain permission from Rospotrebnadzor to operate a canteen. This is a single document that is issued based on the results of an inspection of the premises by special services (sanitary and epidemiological, fire fighting, etc.) responsible for the safety of visitors. Another mandatory document for public catering is the production control program. You can also order it at the local authority of Rospotrebnadzor.

Depending on the footage of the retail space, an entrepreneur can choose the most convenient taxation system. It is necessary to consult the regional branch of the Federal Tax Service about possible benefits and working conditions on a particular system. Read about what are provided today for Russian entrepreneurs.

Advertising and promotion

It is believed that the best advertisement for a dining room is delicious food and professional service. However, this is not quite true. No matter how great a dining room is, if it is far from an active business center, or it is inconvenient to get to it, then there will be very few visitors. Therefore, the most important marketing decision is the right choice of location.

Currently, catering business ideas are considered very popular. Entrepreneurs who do not know where to start their business are looking for interesting ideas on the Internet. We offer an easy-to-find site. The site portal contains a large catalog of business ideas related to catering.

Catering business

Public catering enterprises include different options for entrepreneurial activity. The most popular of them:

• anti-cafe, pancake, pastry, burger;
• restaurants, bars, typical cafes;
• pubs, clubs, bakeries;
• food trucks, event services.

There are many pitfalls in the catering business. For example, to implement some ideas, it is required to purchase complex expensive equipment. Only specially trained people can work on it. It also requires a large number of documents and permits. However, despite all the difficulties of the organization, catering is quite a profitable business area. .

Catering Ideas Catalog

In order to find the right business idea for you, you need to explore a lot of Internet sites. The Buy business portal website contains a large number of profitable and original concepts, so finding an option that interests you will not be difficult.

The search for concepts in the field of catering is carried out using the catalog. It contains the following business proposals:

• donut sales;
• anticafe;
• pancake;
• confectionery idea;
• mini-bakery and much more.

Our catalog describes each concept in plain language. All the nuances of its implementation are specified: costs, equipment, personnel, documents, marketing moves. This is done so that in the future the entrepreneur can manage a successful business. .

Do not forget that in order to implement the idea, it is recommended to draw up a competent business plan. On our website you can find examples of various plans that will help reduce the risk when setting up a business.