Freelance logo creation. Where can I sell logos and earn money? For reference

Freelancing today opens the most variety of earning opportunities online. And almost half of all remote work is in one or another area of ​​design. If you are a creative person, have artistic skills, basic knowledge of design theory and are familiar with the operation of the relevant software, then you can earn quite well by creating logos.

• 1 What is a logo?
• 2 What are the requirements for creating a logo?
• 3 Ways to Make Money Freelancing Logo Design

What is a logo?

If freelance logo design is your dream, then first of all, you should study the features of this design area. The concept of a logo appeared relatively recently, in the 19th century, when the industrial revolution led to the creation of a huge number of enterprises in the market and high competition. In order to stand out from other firms, some companies began to create recognizable logos and trademarks that marked their products.

Today, freelance logo design has become a huge and profitable business.. All companies, without exception, want to have their own trademark, both large offline business projects and small sites on the Internet. Therefore, the development of a logo for freelance specialist is a promising area of ​​work.

What are the requirements for creating a logo?

With more than a century of logo design history, there are clear criteria that a logo designer should follow. So freelancing. logo design must necessarily imply the creation of a recognizable image in the first place which is easy to remember. This is the main goal of the logo, so the freelance specialist must take care of a recognizable emblem.

The second important criterion is simplicity in general, it is tied to the first, because the more complex the logo, the harder it will be to learn.

The ideal logo is an emblem that is remembered at a glance.

Freelance logo development should also take into account such criteria as versatility. The logo should be usable in a wide variety of situations, on any background, and remain recognizable at both large and small scales. And the last of the most important features when creating a freelance logo is associativity. The more the emblem is associated with any product or activity, the easier and faster the trademark is remembered. For example, Coca-Cola has a red logo associated with the drink.

Ways to make money freelancing logo design

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There are three main types of earnings when creating a freelance logo. The first and simplest is remote work in a large design studio. You can find such a job mainly on sites for the selection of vacancies. You should carefully and regularly monitor vacancies and highlight among them those that offer remote cooperation. The peculiarity of such employment is that you must work according to a certain schedule and perform the required amount of tasks and responsibilities.

In general, working for a studio via the Internet is almost no different from working in an office, but it is not always formalized, which creates some problems - for example, the lack of paid vacations and sick days.

The second type of work is freelance exchanges . You need to create a profile on a major telecommuting portal and achieve a high reputation on the site. You can take on individual projects and complete them as they come in, or you can try to find a permanent job with one client. The second option is less troublesome and you will be constantly provided with work.. The advantage of this employment is also that you will not work according to a fixed schedule, but depending on your own pace of projects. That is, if you wish, you can work above the normalized schedule, or vice versa, complete tasks for only a couple of hours a day.

Watch the video - Earnings on creating logos without investments

The third option for making money on logos involves creating and promoting your own website with logo design services. This type of income is the most profitable and interesting, but it is only suitable for experienced logo designers who have created their own recognizable brand on the Internet.

In order to promote a site for creating logos, it will take some time - from several weeks to six months.

As you can see, logo design is not a type of job on the Internet, but a whole area of ​​​​earning. One logo can cost from 3 to 10 thousand rubles, so talented designers on the Internet always make good money. To start working, you will need to have skills to work with logos, knowledge in the field of emblem creation theory and register on a freelance site, or you can try to find a remote job in a company or even launch your own website.

Andrey Merkulov

Investor, founder of the Investment Territory project
The owner of a number of assets - a profitable house, profitable apartments, profitable websites
Entrepreneur, expert in traffic, business replication and business systems

Type of work	Cost, r.
Minor business card editing	from 30
Image color grading	from 90
Editing the customer's original layout	from 100
SRA-3 color proof printing as requested by the customer	40
Choice of color according to customer's sample	from 200
Converting an image to CMYK without color correction	20
Image search in the photo bank	from 100
Recording on CD, DVD media	from 70
Typing	from 60
Assembly of single files into a publication (jpg, tiff, eps, ai, pdf)	from 10 per file

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Logo design and development of the corporate identity of the company

Specialists of Operativnik Printing House will develop the corporate identity of the company, create an informative and memorable logo design. The new concept will form and maintain a positive brand image. An exclusive sign is appropriate on documents, business cards, labels, stickers and souvenirs. "Operative" guarantees an original design, rich and durable colors, a clear image of the brand name. Order logo design in Moscow at a low price.

Turnkey corporate identity development

If you are opening a company and have not yet developed a concept for its promotion in the Moscow market and in other regions of Russia, we will help create a positive image of the product or service and attract the attention of the consumer. Specialists will work with a trademark, text trademark, logo, graphic symbols, create branded products (folders, letterheads, souvenirs, etc.), supplementing them with exclusive signs. We will form the correct associative array and perform a set of branding works.

Types of logos: graphic, illustrative, text

The development of a company logo design is one of the most demanded services of the Operativnik printing house. We create brand names, taking into account the specifics of the company's activities.

Types and features of the logo:

• graphic- displaying information through pictures and drawings, does not contain text. Good graphics are meaningful and memorable, and are often used by large companies;
• alphanumeric- an exclusive brand name with interesting fonts, sometimes an abbreviated company name or abbreviation;
• illustrative- at the heart of the logo is a picture that evokes positive associations;
• combined- a combination of graphics, illustrations, letters, numbers.

When clients contact us with a request to develop a logo design, often the choice is made in favor of a combined option, it is one of the most effective in attracting attention to the company.

Advantages of cooperation with Operativnik printing house

When creating a corporate identity for a company in Moscow, we carefully approach each stage of work - we prepare a brief, generate ideas, develop them, work separately on each element (logo, trademark, symbols), choose colors, shapes, sizes, methods of printing printed products. When developing the concept, we are guided not only by aesthetics, but also by the principles of psychological influence on the audience.

Call our consultants, discuss the nuances and place an order. Entrust the responsible task to professionals.

Professional logo design involves a thorough study of the market and the competitive environment of your brand. Only this approach allows you to develop a logo that will help the brand to work effectively in its segment, to stand out from competitors, while maintaining individuality and recognition. Logo development includes the following basic steps.

• Logo composition. The compositional decision predetermines the location of all logo design elements relative to each other. The composition is designed to make the logo as compact, concise and flexible as possible, effectively interacting with any type of branded surfaces.
• Typeface definition. The choice of a unique style for the brand name is of fundamental importance, since it is the font that determines the style and character of the brand, sets the tone for its communication with the audience.
• Color coding. The choice of an individual color palette when developing a logo and corporate identity creates a special mood and feeling of the brand. Color is also a reflection of the price and quality positioning of the brand and a set of other indicators.
• Unique graphic solution. Laconic graphics, which will form the basis of the design, are of fundamental importance when developing a logo. It must simultaneously reflect the deep essence of the brand and meet the criteria of uniqueness, high memorability and ease of reproduction in large and small forms.

Choosing an expert for logo design

Creating a logo is the first and most important step in building a coherent, unified visual brand strategy, which in turn largely determines the vector of positioning and further development of the company as a whole. That is why the development of a brand name is a strategic step, which should only be trusted by professionals with extensive experience in your market segment.

Logo design for each specific segment - commodity, corporate, restaurant or retail; economical or premium - requires fundamentally different approaches and skills. And first of all, this concerns the experience and ability to analyze existing market trends in logo development, practical analysis of the nearest Russian and foreign competitors, acceptable ways of differentiation, etc. It is the presence of such skills that determines the market value of specialists and how effectively they can cope with your task of creating a logo. You need to build a truly strong brand - choose professionals.

Logo effectiveness criteria

Creating a logo is a complex creative process, during which a unique graphic sign must be developed that corresponds to the positioning of the brand, reflecting its ideology, essence, as well as its main characteristics and basic values. For example: ease, democracy, openness or authority, strength, power, reliability, etc. A truly effective logo design can only be spoken of if it meets a number of fundamental criteria.

Uniqueness. Your brand logo design should be truly original and one of a kind. Its development is always a complex creative process, the search for such a unique graphic and design solution, which in itself will attract attention with the originality of creative thought.

Associativity. When creating a logo, the designer starts from a set of first-order associations that arise in the mind of the consumer when a brand or its key characteristic is mentioned. Also, the task of a logo professional is to find such a graphic solution that will give the sign new deep meanings and, ideally, link the characteristics of the brand with its name.

Simplicity. The conciseness of graphic forms is of fundamental importance for effective logo design. The simpler your sign is for perception and reproduction, the easier it will be to scale it up and apply it to a wide variety of media, from the manufacture of an outdoor sign, a light box, and ending with the smallest souvenir products.

Versatility. The development of a brand name is always carried out taking into account potential growth prospects, brand development, business scaling, introduction of new assortment positions, development of new market segments. Therefore, the logo design must be universal, allowing the brand to grow and not creating artificial obstacles to this growth.

Relevance. The logo is built in accordance with the concept of brand positioning, with its unique selling proposition and basic values. Only a logo design that correctly fits into the overall context of the identity of its market segment, but clearly reflects the uniqueness of your brand, will have maximum strength and effectiveness.

We live in the era of "visual wars", when design is significant and, in particular, any element of corporate identity. Particular importance should be given to the development of a unique logo. The logo of the company - the inscription of the name of the company, the graphic sign, as well as the color scheme in which it is filed.

Logo and style development cases

Detailed description of projects, tasks and solutions

Below are some of our work on logos and corporate identity for companies operating in a variety of areas: agriculture, fitness, software development, cargo transportation and logistics, elevator, oil and gas industry, electronic components supply and others. Having studied the information on the links, you will not only get to know the projects that interest you more closely. But you will also feel the ideology of our approach to identity design, understand the logic of design thought, feel the associations surrounding the project, feel the emotions that the designer felt. Enjoy watching:)

When ordering logo development in our studio, you get

17 year old
an experience

We have been developing logos and style since 2003 - this is confirmed by our portfolio, the chronology of work in which is strictly observed.

Efficiency and
deadlines

First logo designs within 2-3 working days. The terms are written in the contract. The project manager strictly monitors their observance.

Bringing
before the result

The number of edits and improvements to the nuances of graphics, as well as color and font solutions is not limited.

Uniqueness
image

We do not use third-party services, templates and blanks. Only unique ideas and solutions for your business created by our designers.

Broadcast
property rights

Under the contract, we transfer exclusive property rights to the created objects of intellectual property. Working with us under a contract, there is no risk of additional financial losses.

Standards
High Quality

Before being sent to the Customer, the variants are internally accepted by the Art Director for compliance with the TOR and standards for compliance with all identity rules.

Our logo design principles

Efficiency

We stand for a simple, understandable and eye-catching logo that can increase brand confidence, arouse interest in the company's products, services, offers and activities.

Associativity and attention to detail

We take into account the unique advantages of your company or product, give the image a semantic meaning, taking into account the nature of the future brand.

Manufacturability

The logo is perfectly readable not only on the monitor screen, but also on a billboard and a ballpoint pen, taking into account the peculiarities of point of sale branding.

logo price

Corporate identity element/document	Rate "1+"*	Rate "2+"	Rate "4+"	Rate "6+"	Rate "10+"
1. Brand name (logo)	Number of options
A. Various conceptual versions of the sign	1 option	2 option	4 option	6 options	10 options
B. Edits, nuanced improvements in the chosen concept of the mark	Yes, not limited
Price	9.000 ₽	16.900 ₽	23.900 ₽	29.900 ₽	39.900 ₽

*Note. Tariff "1+" is relevant in the following cases:

• when redesigning or restyling an existing customer logo in the event that the idea of ​​the sign is preserved and it is necessary to refine and improve the sign in a nuanced way, to make it more attractive and modern.
• if the customer has an idea for a sign, as well as sketches, sketches of the idea "by hand".

Features of creating a logo

When creating a logo, you need to take into account the main specialization of the company. It is he who is "responsible" for brand recognition in general and drawing attention to the services/products offered. Respectability, status and first impression also largely depend on the design. Therefore, creating a logo is a responsible and complex job that requires artistic talent and design experience.

Among the basic requirements for the design of the logo are the following: it must be extremely simple for perception, have an original design, and also correspond to the tasks of positioning the organization in its marketing strategy. A harmonious combination of shape, size, color palette among themselves is a must. Finally, the logo should look advantageous both on a tiny key ring and on a huge pavement sign. That is why the creation of a corporate logo is a very responsible and important process, which almost always takes a significant amount of labor.

The development of logos in our design studio goes through the following stages:

1. Initially, work is carried out in two or three different conceptual areas according to the terms of reference (for example, type, subject, abstract). For each of them, the client is provided with from 1 to 5 sketches of the logo. It must stop in one of the directions.
2. The customer receives from our designers 2-7 more nuanced variations of the logo (trademark) composition in the chosen direction. After he chooses the most suitable one (the merits of all the signs, their compliance with the requirements are actively discussed with the designers and the client), its finalization starts.
3. Nuance improvements and edits to any elements of the logo that do not meet the requirements of the client. Approval of the final version of the sign composition.
4. Detailed drawing. Approval by the customer of the sign in black and white.
5. Selection of colors. Client's approval of the logo in color.

Professional logo design is our quote

The employee's business card and letterhead, product packaging and exhibition stand - almost always on the carriers of the company's corporate identity, the logo is the first visual element that occupies its "special" position and is one of the main distinguishing characteristics of the style. It should be understood that the logo is not just a pretty picture. The logo must evoke only positive associations among counterparties-consumers. Thus, filling the logo with the meaning, mission and values ​​of the company through associations and images is the main task of its development. My advice: do not trust amateurs to create a logo. Only a professional with a certain experience in logo design will be able to perform this work with high quality. Novik Julia Art director of Novik LLC, partner

Get a free logo design consultation

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Creating a company logo design is a very painstaking project, which requires the performers to have solid experience. And our company has it in abundance - 15 years of work in the field of design and more than 1000 completed projects!

Why is it better to order logo design in our studio?

Logo creation and design development is the specialization of the Novik design studio. We are ready to create any logo, taking into account the specifics of your business, and offer competitive prices. You can order a logo design from us quite inexpensively.

Our advantages:

	Key advantage Logo design without limits, until complete victory! Edits and improvements made to the concept of the sign approved by the customer are not limited in our studio and do not require additional payments. No more than 2-3 edits to the logo concept when creating a corporate identity - have you come across this in other companies? It's not about us! Corporate colors, graphics nuances, fonts - we work on all these nuances until the sign is fully approved without any restrictions.
	Logo design and corporate identity creation is our main specialization. We do this every day, honing our skills, inspired by new ideas that we find individually for each customer. If for others the creation of a corporate identity is work “in between times”, then for us this is a priority.
	More than 700 brand names and logos in the portfolio. Portfolio is the main result of the activity of any design studio. We are happy to show you our work, already implemented cases and ideas, so that you can make sure that it is better to entrust the development of branding to us.
	Efficiency at work. You will receive the first versions of your logo in 2-3 days after prepayment. In some cases, our designers work on weekends and holidays, if, for example, you have deadlines. Further, if necessary, within 1 working day we will make all the changes and finalize the layout.
	Protection of intellectual property. On your initiative, we are ready to take on the obligation to form a package of documents for FIPS - for the registration of company symbols as a trademark.
	Lifetime support. We keep all files with us for life. Thus, in case of loss, you can always contact Novik and get the file with the developed branding again.
	Licensed software. Novik Design Studio uses only licensed software. With us you can look to the future with confidence!

For reference. What is a logo?

The word "Logo" comes from the Greek "logos" (word) and "typos" (imprint). Thus, the logo is the original typeface of the full or abbreviated name of the company or group of its products.

In theory, a logo should be distinguished from a brand name. So, a brand name is a combination of a specially designed unique graphic image and a logo (company name in the original style). Those. A brand name is distinguished from a logo by the addition of a graphic image.

In practice, most people confuse these concepts somewhat and either equate the logo and the brand name to each other, or consider the brand name to be a graphic image (without a font inscription).

In order not to completely confuse the visitors of our site, we will also conditionally equate the concepts of a logo and a brand name to each other, because both the brand name and the logo serve the same purpose, namely to create a memorable and recognizable impression for customers and potential consumers of a company or product.

A professionally made logo holds the eye, makes a person interested, captivates. A good logo works in the simplest forms. In practice, you can observe logos with animation, gradients, volume effects. But if at the same time the logo cannot be converted into a simple monochrome version for use in facsimile, receipts, black and white images, then it is practically useless.

How can you define a successful brand name or logo? A successful logo must meet the needs of the company and retain the target market, must be recognizable and memorable, and can also be used with a limited color palette.

The requirements that a professionally designed logo (brand name) must meet are similar to the requirements for trademarks:

• novelty of the idea (originality, lack of imitation);
• aesthetics;
• conciseness;
• ability to adapt (the ability to use the mark for a long time, with minor changes to it);
• manufacturability (the sign should look equally advantageous on any medium);
• associativity (the presence of links, associations between the sign and the feature of the product marked by it);
• unambiguity.