Internet projects that bring profit. “Ideas are worthless

Business ideas that make a profit, or ideas that no one believed in? Bold Russian entrepreneurs mastered unoccupied niches (joint purchases, ice cream parlors, quests) and made the right decision!

According to the Ministry of Economic Development of the Russian Federation, the share of small businesses in the country's GDP by 2020 should increase to 30%. SMEs in total will account for at least half of the gross domestic product. Such forecasts are not unfounded: every year there are more and more new successful business ideas for small businesses, which are implemented by entrepreneurs not only in various Russian regions. The most original and profitable ideas of entrepreneurs will be discussed in this article!

Not by bread alone...

• Idea: sturgeon farm
• Businessman: Victor Kozemsky
• Region: Belgorod region
• Description: in 2014, in the Gaivoronsky district of the Belgorod region, the construction of a farm for growing sturgeon fish in recirculating water supply installations (RAS) began. The enterprise was named Belosetr and, according to the creator, was designed to produce up to 0.5 tons of caviar annually, starting in 2017.

Previously, Kozemsky was engaged in fish breeding in Donetsk, after which he decided to launch a project unique for Russia - a fully automated sturgeon farm. Kozemsky and colleagues have been developing equipment for keeping and feeding sturgeons for over 10 years, using their own developments.

At the moment, the plant has more than 7 tons of stock of mother fish at its disposal. The enterprise also has a fry rearing workshop, that is, at the moment, the implementation of the second stage of a large-scale project has begun. At the end of 2015, the company implemented:

• 0.2 tons of black caviar;
• 1.5 tons of fish.

Recall that the average cost of 1 kg of black caviar in the Russian wholesale market reaches 28 - 30 thousand rubles. Now the farm plans to start producing 2 tons of sturgeon and sterlet caviar by 2018.

Interesting: According to the Ministry of Agriculture, the export of Russian black caviar tripled last year and reached 4.71 tons in the period I - III quarter of 2015. The reason for this is the active development of production sturgeon fish and a favorable market environment in the face of a depreciation of the ruble.

Small wholesale: earnings on savings

• Idea: online store in Cash & Carry format
• Businessman: Elena Drovovozova
• Region: Moscow
• Description: in 2014 Elena Drovovozova, former lawyer of the multi-format trading company X5 Retail Group, founded an online cosmetics store in a format similar to Cash & Carry. The store was named BeautyDiscount.ru and offers retail and wholesale cosmetics to customers at a discounted price. The idea of ​​crowdshopping was taken as the basis for creating the store. In order to save on the purchase of goods and delivery, people unite in groups and make a joint purchase.

At this stage, the store's assortment includes more than 20,000 goods. According to Alexa Rank, the store ranks 260,378, with more than 9,000 daily views, and an average cost of just over $9,600. The success of the store is due to the growing popularity of joint purchases (they account for almost 40% of turnover). Most profitable startups are somehow connected with crowdshopping (Rentoid, Uber, etc.), but in Russia the niche is not yet occupied, and therefore everyone has a chance to succeed!

DIY: Elementary Cooking

• Idea: food constructors
• Businessman: Olga Zinovieva
• Region: Moscow and Moscow region
• Description: in 2014, a former McKinsey consultant set up a home delivery service. Its peculiarity is that the products are intended for the preparation of specific dishes: washed, peeled, cut. Sets come with colorful step by step recipes, allowing you to prepare gourmet dishes in 5 - 30 minutes.

Grocery packages are delivered twice a week when subscribing on the site. The menu for each client is compiled individually on the basis of a preliminary survey. In just a month of work, 120 thousand residents of the capital became participants in the project, which brought the company more than 1.2 million rubles. (according to RBC).

The idea to create a food constructor came to Olga while studying at Harvard Business School. She immediately interested the head of the Boston venture fund Lawrence Lepard. The fund invested 200 thousand US dollars in the project in exchange for a 10% stake in the business.

In 2016, the Elementaree project raised over $500,000 from an unnamed international investor. The funds received will be spent on the development of the platform (automation of business processes, scaling). The creators plan to create a full-fledged alternative to offline supermarkets within 3-5 years.

How to wash money: making money on laundries

• Idea: laundromat network
• Entrepreneurs: Pavel Glushenkov, Oleg Maslennikov
• Region: Krasnodar region
• Description: in 2011 former employee law enforcement Oleg Maslennikov, inspired by self-service laundromats, popular in the United States, opened the first laundry in Krasnodar. At first, the entrepreneur encountered problems, for example, he chose the wrong equipment (washing machines with a load capacity of 6.5 kg did not meet the needs of customers). But he successfully chose a place in the new mall, which allowed to save on advertising.

In 2014, having 2 laundries in Krasnodar and 1 in Omsk, the entrepreneur decided to develop the business. At this stage, he was joined by Pavel Glushenkov, who had previously developed his network of laundries, the first of which was created under a franchise. At the moment, the network has 15 points in the regions, including Moscow. 8 of them are located in the stores of the Magnit chain, popular in the Southern Federal District.

According to RBC, the maximum income from one point can reach 350 thousand rubles, and net profit(excluding the cost of rent, household chemicals, taxes, cost utilities) is about 120 - 150 thousand rubles. According to the entrepreneurs, it will take from 2 million rubles to open a self-service laundry, and the payback period is up to 3 years.

Games that people play: quests in reality as a source of income

• Idea: quests in reality
• Businessman: Sergey Kuznetsov, Bogdan Kravtsov, Timur Kadyrov
• Regions: Moscow, Saint Petersburg, Nizhny Novgorod
• Description: in 2013, the first quest room appeared in Moscow - a room for passing mission games with a planned plot. Bogdan Kravtsov, who previously worked as an IT specialist at Yandex and Art. Lebedev Studio, was inspired to create the quest by his favorite PC game, Fight, as well as successful examples in Europe and the West.

In partnership with friends who owned a manufacturing company board games and souvenirs, Kravtsov began to develop scenarios for the first two games: "Psychiatric Hospital" and "Soviet Apartment". Entrepreneurs managed to create scenarios in just a couple of evenings, and the amount of investments for opening the first quest room, according to Forbes, amounted to 500 thousand rubles.

At this stage, each quest room of the Claustrophobia network brings about 1.1 million rubles. monthly. The first franchises were sold in 2014. Their cost was 150 thousand rubles, while the amount of royalties - from 10% for the regions to 15% in Moscow and St. Petersburg.

In a difficult economic situation profitable business ideas should be aimed at people who do not have the opportunity and means to travel abroad. After all, they will look for entertainment in their city. And in these conditions, quests are the best solution!

You will probably agree with me that remote worker it's good when you have a lot of clients and you consistently get paid for your work. A feeling of harmony is created, and a system established over a certain period of time brings moral satisfaction. However, what if the number of your customers does not reach ten, respectively, your monthly income is not able to cover all your needs.

There are freelancers who are of the opinion that it is better to take on the implementation of one large-scale project than to trade on trifles. Alas, such projects are not enough for everyone, which means that it is necessary to pay attention to smaller orders, from which, by the way, you can get quite good financial benefits. I want to tell you about how small projects can bring you this benefit, and turn out to be more profitable than large-scale ones.

FEATURES OF LARGE PROJECTS

Remember this crazy joy when you suddenly receive a letter from a customer in which he offers you cooperation and a high fee for it. The heart starts beating faster, because starting your freelance career, all your dreams were about such projects and fees. If you are a beginner, then, of course, it will seem to you that this is a chance to earn good money in a short time. But if you have been freelancing for more than a year, then you are well aware that large-scale projects have both pluses and minuses.

The main advantage of such projects is a high fee for an interesting, as a rule, project. If we talk about the minuses, then this, of course, is the amount of work. More often than not, the amount you need to complete is not the same as the amount of time it takes to complete the project. Of course, it's great if you can do website layout, write analytics or come up with a software package. corporate identity in a day. However, in most situations, this is unrealistic if you do not take into account patterns. It follows from this that large-scale projects usually take much more time than you expect.

HIGH CONCERN AND PRICES

Looking through the portfolio of many freelancers, you can stumble upon prices that sometimes go off scale. It is possible that the performer deserves this money, but I personally regard such “demonstration performances” as an overestimated self-conceit. As if a freelancer wants to openly declare: “For a smaller amount, I won’t even communicate with you.” For some customers, a high price may be suitable, but then what about others who also want to receive quality work from a good specialist, but at the same time he does not have the opportunity to pay you fabulous fees. No one says that you need to work for free or do a 90% discount. But my dear freelancers, if a customer once offered you 30 thousand rubles for website design, this does not mean that others are ready to pay you the same amount.

Situations are different, which means you need to learn how to cooperate. Before giving a categorical refusal, study the TOR and the situation. Perhaps the project really does not cost too much, and by agreeing with the customer, you can acquire another regular client.

SMALL PROJECTS = BIG MONEY

Very often, freelancers in pursuit of a large project ignore small orders. The reason for this is very simple: for some reason, the performers think that a small project is almost a charity, given the budgets of such projects. Alas, not many people can clearly realize that small projects, as a rule, entail good earnings. Think for yourself: a client approached you with a request to write him a short text on the main page or make a banner. You know what will take you at most 2 hours, which means that the price for this will not be so high. Believe me, after that, the client will contact you more than once for work, and over time, his projects will become much more serious. That is why, chasing large-scale projects at once, you miss the opportunity to get a client with small but stable orders. And most importantly, remember, do not try to call a high price, just because other freelancers have such a price. You work for yourself, which means that the price should suit you and bring you financial benefits.

This article is for people who need money for some business and who find it acceptable to ask for it from strangers on the Internet. She will talk about the options for the technical implementation of this process and the sites on which to place for the most effective fundraising.

And the conversation is not about startups and Kikstarter. People around the world successfully raise funds for anything: publishing books, releasing albums, family trips, photo shoots for bald mice.

Yandex money

An option for those who have their own website with a loyal Russian audience and IP / LLC. On the service, you can design a form for accepting donations, get its html code and paste it on your site next to the emotional text about your request.

Visitors will be able to support you financially in a variety of ways. You can accept no more than 300 thousand rubles per month. If you expect to collect more, you should create an account in Yandex.Checkout.

Receiving money: bank cards, QIWI, cash, Yandex.Money, WebMoney, Sberbank Online, Alfa-Click, mobile phone balance.
Withdrawal of money: to a bank account or Yandex.Wallet.
Commission: 3% (charged from the payer).

Donately

This service only accepts money from bank cards and withdraws them only to accounts connected to the Stripe system. But, firstly, one of the readers must have them, and secondly, Donately is a very interesting startup worth knowing about.

On it, you can not only create a form for accepting money, but also make up a full-fledged fundraising campaign page using templates. You can accept both one-time donations and monthly donations.

After paying with a card, a person automatically receives what you wrote thank you letter. On the statistics page, you can monitor the progress of your fundraising campaigns and analyze them.

Receiving money: bank cards.
Withdrawal of money: to a bank account via Stripe (the system does not work in Russia yet)
Commission: 3% up to $100K, 2% from $100K to $1,000,000, 1% on everything raised after the first million.

planeta.ru

Russian crowdfunding platform #1. For 4 years, the site has collected more than half a billion rubles. average value donations amount to one and a half thousand rubles. 30% of all published projects raised the desired amount. All placements are checked by strict moderators. Each project is supervised by a curator.

Planeta.ru has over half a million unique visitors per month. People are attracted by interesting and detailed descriptions of projects, links to which their creators post on social networks. Most willingly, people donate funds to help sick children and release new albums by famous musicians.

On the service, it is customary to notify sponsors about the progress of the project and give gifts for large donations. For example, a T-shirt with your own logo for those who contributed more than 2,000 rubles.

Receiving money: Alfa Bank, QIWI, Yandex.Money, Single Wallet, Best2Pay.
Withdrawal of money: Bank account.
Commission: 10%.

Other Russian crowdfunding sites:

If on the Russian-speaking Internet crowdfunding donations are still measured in hundreds of millions of rubles, then on the English-speaking Internet the scale is completely different. The combined fees of only the three most popular sites exceed $5 billion.

You can only raise money on Kikstarter if you have an idea for a product and a firm intention to implement it. But on the sites that are in the first and third place, you can collect money for what your conscience allows. Let's dwell on them in a little more detail.

GoFundMe

#1 crowdfunding platform in the world that does not accept donations less than $5. Site visitors willingly help widows, orphans, large families and oncological patients, they collect for trips to 16-year-old girls and for honeymoons to newlyweds. You can link your Facebook account to the service and see what projects your friends support.

Receiving money: bank cards.
Withdrawal of money: Bank account.
Commission: 6.4%.

IndieGoGo

In 2011, the world's first child was born, the funds for the conception of which were collected through crowdfunding. The campaign took place on this site. Reading IndieGoGo is much more interesting than GoFundMe, as original projects are shown first.

If you need money for something really important, then you should think about translating and posting a description of your idea on English-language sites. If similar projects have already raised money, then yours may be lucky. In addition to the two above, you can try other sites from the American TOP-10:

We are accustomed to believe that social projects that are aimed at solving social problems, problems of the family and the individual, are organized according to the principle free provision solutions to these problems. But with any sorting out of difficulties, we spend resources: material, temporary, human. How to compensate for these costs? Is it possible to make money on a social project without the help of investors, or at least bring it to self-sufficiency? The Mom Works project and its leader Olesya Kashayeva believe that it is possible. Today Olesya will tell you how it happens with them.

Olesya, what is this project? Who is it for? Who is your the target audience?

The Mom Works project is about helping young mothers get an education, find a job at home or start their own business. And this is also their own sewing production, where mothers work. And, of course, these are free coworking spaces for moms.

Our target audience is mothers of toddlers and preschoolers.

When did the project start and why did you decide to do it? What was the starting point, how was the idea born?

The project appeared at a time when I myself had just become a mother. As soon as the oldest child was seven months old, I realized that I could not sit at home all the time and do only household chores.

Before the decree, I worked in consulting - I helped start a business, promote projects, and also started helping mothers who started their own business for free. When there were a lot of mothers, my volunteering grew into an organized project “Mom Works”. As my child grew, so did the project. When the second son appeared, our first co-working space opened. This happened because immediately after giving birth, I returned to work, came to the office with the children, and I needed a comfortable space for myself and for the kids. Since the project participants also often came with children, we organized a children's room.

What was the most difficult thing in implementing the idea?

Before the project, I had never been connected with the non-profit sector, I did not understand many details. And the people around did not believe in the viability of the idea, did not believe that the project would be in demand.

Later, a new difficulty arose - the fact that the whole project was "tied" to me. I could not go on vacation, my presence was constantly required. Now this problem is not so acute, but when you organize a business from scratch, you become its face. It's like another child who constantly needs attention.

How is the project monetized?

From the very beginning, I understood that we would not collect donations for our activities. I personally think that it is possible to collect donations when money is needed urgently and in large volumes. For example, for treatment. We simply do not have the moral right to do so. After all, we help mothers start a business, and if we cannot earn money ourselves, then what will we teach? This is how the idea of ​​our own sewing production was born, when mothers can work at home or in a workshop where they can come with a child. Labor is paid.

Products that mothers sew are sold in bulk, by order of companies, on forums, for promotions, and so on.

Production belongs to the fund, and as a fund we do not have the right to distribute profits between the founders, all profits go to the Mom Works project - training moms, salaries to employees, opening new coworking spaces. Yes, the fund's employees receive a salary, including me.

We also have paid courses. Their price is absolutely not market, but still it is a tangible income.

All profits from trainings and production go to the development of the project: to educate mothers, find employment, and operate free coworking spaces. And, of course, we are actively supported by the state. The Moscow Public Relations Committee subsidizes us, and resource centers for working with NGOs provide free space for co-working.

Is it difficult to get state support for start-up projects of this kind?

There is nothing difficult in this. But many do not even apply, because they think that everything is bought. This is not true. Now there are very transparent state support programs. The main thing is to carefully read the “Regulations on the competition” (“Regulations on the competition for the provision of grants to the President Russian Federation for the development of civil society" - ed.) on the presidentialgrants.rf website, take into account all recommendations. It's usually detailed there.

The application for the competition must be written in “simple” language without water, so that even the “grandmother at the entrance” understands what you are talking about, use as much data as possible: quantitative and qualitative indicators, social impact assessment, and so on.

Cozy coworking area for moms

What do you teach in your courses?

We teach how to work in social networks, create and promote websites, sales. These are the specialties that are especially in demand among mothers on maternity leave. After graduating from such courses, you can work at home, combining work and caring for a child. After training, we employ mothers. These courses are inexpensive, there are options for free education followed by an internship.

Who helps you in the development of the project?

My kids. :) The development of the project is directly related to them: they grow, and I understand from my own experience what mothers with children of different ages need.

Of course, a team works in the project, most of the employees are the same mothers.

And what gives the project to you personally?

The same as for other mothers - the opportunity to work with children, self-realization, constant growth and development.

An area in which the mother can work while looking after the children at play

How are you progressing? How will clients and investors find out about you?

What do you think, how promising are such social projects now? Due to what they can exist and how to achieve this?

I believe that the future social projects for social entrepreneurship. When you decide social problems on terms of self-sufficiency and sustainability.