This article is about business. Don't confuse a business with a one-time deal. We will not provide clear and consistent instructions on how to invest $ 1,000, buy iphone cases in bulk, which model to choose and how to sell it later. We will share our personal experience in this area, try to help you think right and prioritize, explain what pitfalls can be in the business with mobile accessories, based on the experience of our customers, both retail and wholesale.

The right start: the volumes of the first wholesale batch of covers and other subtleties of work.

No matter what anyone says, the smartphone case business is not as easy as it might seem. Here, as nowhere else, it is very important to hit your target audience with a specific product: the larger the assortment, the more choice the client has, the more likely he will need exactly the same case as yours, but, say, without this stripe. Therefore, keeping a fairly large assortment in stock is, first of all, a forced necessity, if we really want to make a profit from a retail outlet. In order to have a fairly serious assortment of running items in stock, we will not talk about cheap rubber, it, of course, must also be present, we are talking about a really good batch of wholesale phone cases from China, where all price categories will be present: low, medium, high, necessary, about 350,000 rubles.

On the one hand, the amount is large, on the other hand, this is the minimum that will allow you to say “yes. In stock”, and not “Unfortunately, this item is not available, I can offer you this”. Sometimes our customers buy such models that you think, God, only a “fool” will walk with such a phone, but the subsequent wholesale purchase of even more of these models tells our company that there are at least a dime a dozen “fools”)))

Of course, you can buy cases for smartphones in bulk and for 7,000 rubles, this amount is the minimum condition for purchasing from our company, but, unfortunately, the results will not be maximum, and with poorly configured distribution channels, they may not be available at all. It is very important to understand that 70% of the success of any business is its implementation model, how your marketing works, how you treat customers, how much service you have.

Where, to whom and how to sell mobile phone cases?

The most sensitive question of any business: how to sell all this? To begin with, it is worth paying attention to the fact that first they establish distribution channels, and then they reinforce this product, but not vice versa. No one delivers goods and then thinks what to do with it. Business is a responsible step that needs to be calculated in detail, thought through, evaluated and the right decision made.

There is a very big snag in the mobile accessories business: a case is a purchase, to a greater extent, spontaneous, and spontaneous purchases are reluctant to make in online stores. Covers, bumpers, glasses, linings, etc. are sold well in retail outlets, in shopping centers, with very impressive cross-country performance. The ground floor, half-dead trading centers will not be able to please the owner with high profits. An online store can be established regional, i.e. in a particular city, it is impossible to create an online store for covers throughout Russia, because. The search engine assigns a regionality to each site and simply will not give out your site for a search query to a Muscovite if you sell in Kaliningrad.

You can work in Russia, you just need a separate site for each key region, but do not forget that you need to work on the site and promote it, which can cost you a pretty penny.

Business plan for the sale of mobile accessories on the "island"

* Calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to create a micro-enterprise in Krasnodar. The scope of activity is the sale of accessories for mobile phones on the "island" in a large shopping center. The project initiator is assumed to be self-employed.

The demand for the project's goods is due to the general situation in the mobile retail market: a decrease in the solvency of the population, which led to a decrease in demand for new mobile phones and smartphones. This, in turn, is fueling demand for mobile device repair services, as well as accessories that can be used to personalize a device or protect it from wear and tear.

Investment costs are aimed at paying a rental deposit for three months, manufacturing a trading stand, purchasing goods, as well as forming a working capital fund until the project reaches payback.

Table 1. Key performance indicators of the project

2. COMPANY AND INDUSTRY DESCRIPTION

One of the most striking indicators of consumer sentiment in Russia today is the market for mobile devices - smartphones and tablets. In a stable economic situation, many Russians preferred to change their smartphone on average once every one and a half to two years. In the last two years, the situation has changed dramatically.

Focusing on the indicators of the Opora RSBI Index compiled by Opora Rossii jointly with Promsvyazbank, business sentiment in Russia stopped falling and showed a slight upward trend.

Figure 1. RSBI indicators, 2014-2016

However, mobile retail (b2c-market of mobile devices) indicates a more serious drop in consumer sentiment. For example, in 2015 the main market trends were:

a decrease in the share of the premium segment in total sales against the backdrop of growing popularity of new (largely Chinese) brands; at the same time, consumers preferred to maintain the performance of devices, but not overpay for the brand; the share of traditional smartphone manufacturers fell to less than 50% of total sales

growth in the average retail price of devices - according to experts, it increased by 9% compared to 2014; at the same time, growth was significantly lower than in other segments of the home appliances and electronics market

growth in the functionality of smartphones - the share of devices with support for LTE, NFC, two SIM cards, etc. has increased.

replacement by smartphones of conventional mobile phones, which as of 2005 accounted for 33% of total sales

It was in 2015 that the mobile device market in Russia showed negative dynamics for the first time since 2009: compared to 2014, sales decreased by 3% in real terms. Sales of smartphones increased due to a decrease in sales of conventional mobile phones - smartphones, according to the TrendForce analytical agency, were sold 22% more than in 2014 (in monetary terms).

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At the beginning of 2016, several major players in the mobile retail market at once reported a serious drop in sales in physical terms – by 8.4% in 2015 compared to 2014. Revenue, however, continued to grow due to the growth in the cost of devices. The average cost rose from 8.9 thousand rubles per device in 2014 to 10.1 thousand rubles. in 2015. The share of smartphones with LTE support accounted for about 57% of sales in real terms.

At the beginning of September, 2016 the IDC analytical company published preliminary results of the Russian market of mobile devices for the first half of the year 2016. Experts note the stabilization of indicators and a return to pre-crisis levels. However, according to IDC forecasts, in dollar terms, the market will not regain its former positions. In the medium term, the market will remain highly competitive and price sensitive.

The main market trends in 2016 include:

continued growth of interest in the functionality of devices (performance, LTE support, photo and video quality, etc.)

consumers have become less likely to change mobile phones (the share of devices purchased more than 12 months ago has increased significantly)

growth in sales of mono-brand chains, decline in sales of multi-brand chains; the retail of mobile network operators is also growing (in the first half of 2015, 21% of buyers purchased mobile devices from operators, in 2016 - 24%)

growth in sales of devices under the own brands of mobile operators; as a rule, these are budget devices made in China

Figure 2. How long ago did you buy the mobile phone/smartphone you use today (according to AC&M)

Figure 3. Structure of sales of mobile devices (according to AC&M)

Summing up, we can say that in the next few years the market is most likely to be in a state of stagnation. The share of multi-brand retail will continue to decline, but it will not completely disappear. The importance of own distribution channels of mobile operators will grow.

These data show a decrease in demand for new mobile electronics, which leads to an increase in demand for spare parts and accessories. Thanks to accessories, you can “revive” the look of even a significantly shabby smartphone, as well as extend its life.

The enterprise is organized "from scratch", registered in the relevant state structures. Placement of a retail outlet - an "island" in the largest shopping center in Krasnodar. The island refers to a retail outlet with an area of ​​2.5 m 2 in the gallery of the shopping center. The project initiator is assumed to be self-employed.

Krasnodar is a city in the South of Russia, the administrative center of the Krasnodar Territory, one of the largest cities in the Southern Federal District. A major economic, commercial, industrial and cultural center. The population of the city is 853 thousand people.

The largest shopping center of the city was chosen for placement, the total area of ​​the center is 180,400 m 2 , the trading area is 142,000 m 2 ; parking for 3,500 cars. On the territory of the shopping center there are: the largest grocery hypermarket in the Southern Federal District, a building materials hypermarket, a furniture store, goods for sports and recreation, household appliances and electronics, clothes and shoes for children and adults, a bowling alley.

The outlet is located in a place with the highest traffic, in one of the central galleries of the shopping center, in close proximity to the food court.

3. DESCRIPTION OF GOODS AND SERVICES

The project sells accessories for mobile phones and smartphones of the budget and medium price segments, mainly of Chinese and Russian production. These include both decorative elements (back covers), and functional ones (chargers, portable speakers) and protective ones (protective films, cases). The full list of products (by category) is given in Table. 2. In order to simplify the calculations, the average cost of goods in each category is used.

Table 2. Assortment, variable costs and selling price

	PRODUCT / SERVICE	COSTS PER UNIT, rub.	TRADING MARGIN, %	UNIT COST, rub.
	External batteries
	Back covers
	Safety glass
	Protective film
	Micro SD memory cards
	Portable speakers

Project workers also provide services for sticking a protective film, installing back covers, setting up speakers, and so on. All services are provided free of charge.

Goods are purchased at the wholesale warehouse of a large network wholesale supplier of mobile accessories. The warehouse is located in Krasnodar, which greatly facilitates logistics and reduces the cost of delivery of goods.

4. SALES AND MARKETING

The target audience of the project is men and women aged 14 to 45 who have a mobile phone or smartphone, with an income of up to 50,000 rubles. All sales are carried out directly through the point of sale in the shopping center. To attract customers, a specially organized display of goods is used, demonstrating the most striking and original accessories. In addition, demonstrations of goods are periodically held - for example, the operation of portable speakers.

Additional promotion is carried out through social networks and Internet services aimed at the youth audience, which is the most active segment of the target audience. The social networks ok.ru, vk.com and the Instagram service are used. Public pages are created, filled with various content:

useful - tips and tricks on the use of mobile phones and accessories, on how to care for them (40% of the volume)

entertaining - funny stories and pictures related to the theme of the pages (25% of the volume)

engaging - contests, surveys (15% of the volume)

Publication frequency - 3-4 posts per day.

The competitiveness of the project is based on its favorable location. There are digital equipment stores on the territory of the shopping center, which also offer accessories for mobile phones and smartphones, however, since this area is not their specialization, their assortment, as a rule, is not so deep. Typically, mobile retail store inventory consists of accessories for the latest device models that are directly on sale. Given the fact that the stock of mobile devices in the country is rapidly aging, accessories for older models are becoming in demand. The project takes this fact into account and pays attention to the purchase of such accessories, which has a positive effect on the profitability of the project, since outdated models are purchased from the stock balances of wholesale suppliers at a discount.

Reaching the planned sales volumes - presumably from the fourth month of the project implementation. Break-even point reached by the third month of project implementation. Demand for the project's products does not have a pronounced seasonality, with the exception of bursts of consumer activity in the pre-holiday periods - before February 23, March 8 and the New Year.

Table 3. Planned sales volumes

	PRODUCT / SERVICE	AVERAGE PLANNED SALES VOLUME, units/month	PRICE PER UNIT, rub.	REVENUE, rub.	VARIABLE COSTS, rub.
	External batteries
	Back covers
	Chargers / AC adapters
	Safety glass
	Protective film
	Micro SD memory cards
	Portable speakers
			Total:	266 530	171 220

5. PRODUCTION PLAN

The sale of goods is carried out through a trade stand located in the gallery of the shopping center. Stand area - 2.5 m 2 . The operational stock of goods is stored inside the stand, in lockable boxes. The premises of the shopping center are guarded centrally, so overnight storage of goods at the stand is safe. The main commodity stock is at the initiator of the project, for which a special room is equipped in his house.

The trade stand is made by the furniture enterprise in Krasnodar to order according to individually developed drawings. The design provides the most convenient open display that can attract the attention of visitors to the shopping center. The term of manufacture and installation of the stand (by the manufacturer) is 7 calendar days.

The purchase of goods is carried out at the warehouse of a large wholesale supplier of mobile accessories. Depending on the volume of a one-time purchase, the size of the wholesale discount usually varies, however, the project initiator managed to reach an agreement with the regional management on fixing the maximum discount, subject to a gross monthly purchase volume of at least 150,000 rubles. The planned volume of purchases (according to Table 3 - 171,200 rubles).

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The warehouse turnover is planned at the level of 2-2.5 times a month, thus, 2-3 purchases of goods for a different amount are made monthly. This allows you to more accurately form a warehouse stock, avoid the appearance of illiquid goods, and also increase the turnover of working capital.

The product is delivered in its original packaging. The warranty period depends on the product category.

6. ORGANIZATIONAL PLAN

All management and management functions are performed by the project initiator. He has experience in organizing retail trade and promotion on the Internet. Accounting outsourced. The opening hours of the outlet are 10.00 - 22.00. A shift work schedule is provided - 2/2, respectively, a second seller is required. The selection of the seller is carried out during the preparatory phase of the project. The duration of the preparatory stage is 1 week. During this period, the production and installation of a trading stand is also carried out, the purchase of the first batch of goods is carried out. After that, the operating period of the enterprise begins.

The project has a limited implementation period - five years, after which it is planned to be liquidated with the sale of assets and profit taking. The basis for such a decision is the unpredictability of the development of mobile technologies and the economic situation in the country.

IP was chosen as the organizational and legal form. Form of taxation - Unified tax on imputed income, section 8 "Retail trade carried out through the objects of a stationary trading network that does not have trading floors, as well as through objects of a non-stationary trading network, the area of ​​\u200b\u200bthe trading place in which does not exceed 5 sq.m."

Table 4. Staffing and payroll

	Position	Salary, rub.	Quantity, pers.	FOT, rub.
Administrative
	Accountant
Trade
	shift seller
	Total:			$22,500.00
	Social Security contributions:			RUB 6,750.00
	Total with deductions:			$29,250.00

7. FINANCIAL PLAN

The financial plan is drawn up for the entire duration of the project and takes into account all the income and expenses of the project. Income refers to revenue from operating activities; other types of income are not provided for by the project. Annual revenue after the project reaches the planned sales volumes - 3.3 million rubles; net profit (after taxes) - 299 thousand rubles.

Investment costs - 309,000 rubles, of which the project initiator's own funds - 100,000 rubles (Table 5). The lack of funds is expected to be covered by attracting a bank loan for a period of 24 months at 18% per annum. Loan repayment is carried out by annuity payments, credit holidays - three months.

Table 5. Investment costs

	NAME	AMOUNT, rub.
Real estate
	Deposit for 3 months
Equipment
	Trade stand
Intangible assets
working capital
	working capital
	Purchase of raw materials
	Total:	309 000 ₽
	Own funds:	RUB 100,000.00
	Required borrowings:	209 000 ₽
	Bid:	18,00%
	Term, months:

Variable costs include the cost of purchasing goods (including the cost of transportation to the project warehouse) and are shown in Table. 2. Fixed costs include the cost of renting space, advertising and depreciation. The amount of depreciation is calculated using the straight-line method based on the useful life of property, plant and equipment of five years. At the end of the project, fixed assets are to be written off.

Table 6. Fixed costs

A detailed financial plan is given in App. one.

8. PERFORMANCE EVALUATION

Evaluation of the effectiveness and investment attractiveness of the project is based on the analysis of the financial plan, cash flows, as well as simple and integral performance indicators (Table 1). To account for the change in the value of money over time, the discounted cash flow method is used. The discount rate is 3%.

Simple (PP) and discounted (DPP) payback period is 16 months. Net present value (NPV) - 450,964 rubles. Internal rate of return (IRR) – 7.1%. Profitability index (PI) - 1.46. These figures are quite high at a low discount rate. If we take the discount rate as the desired rate of return of the project initiator, the project can be considered effective and attractive to the investor.

9. WARRANTIES AND RISKS

To assess the risks associated with the implementation of the project, internal and external factors of influence are evaluated. Incorrectly selected assortment can be attributed to internal factors. To neutralize this risk, the following measures should be taken:

monitoring of warehouse balances for turnover and liquidity

monitoring feedback and survey results on pages in social networks

competitor assortment monitoring

obtaining data on the most demanded goods from the project supplier

External factors include the following:

rent increase

decrease in effective demand

In the event of any of the listed negative scenarios, it is necessary to fix the profit and liquidate the project due to the inability to compensate for the increase in costs due to the profitability of the project.

For 30 days, this business was interested in 55090 times.

Profitability calculator for this business

In this material:

Mobile accessories are a sought-after product, characterized by high demand, affordable price and a wide range. Manufacturers of phones, tablets and other gadgets simultaneously present additional products that are not included in the basic package. This is what makes people want to buy something unique that would distinguish them from other owners of the same smartphones. The business plan of a company selling mobile accessories includes organizational measures and financial calculations, which are divided into several more sub-items. Thus, following the sequence of actions and analyzing the market will allow you to bring your business to a decent income in the shortest possible time.

Description of a business idea for the sale of mobile accessories

Description of the project - organization of a point of sale for the sale of accessories for cell phones, smartphones and tablets. The scale of the business directly depends on the amount of start-up capital. If funds allow, then you can open a separate pavilion. If finances are limited, then a portable rack located in the mall or supermarket will do.

The goal is to organize a business with minimal investment and a potential payback of 3-4 months.

Implementation - registration of entrepreneurial activity, search for a place for a retail outlet, purchase of goods and opening a business.

The business idea of ​​selling mobile accessories is much more profitable than it seems at first glance. This is evidenced by the positive aspects of the project:

• Small investment - at the initial stage, you can limit yourself to a mobile counter on the territory of the shopping center, which provides for a minimum rent and no need to equip the premises.
• High margin - more than 70% of all products come from China. This means a penny cost of goods with the possibility of a margin of up to 300-400%.
• Demand - gadget accessories are in high demand, which in particular depends on the location of the outlet.
• Quick return on investment - the parameter depends on the margin and sales volume.

Reference: despite the low cost of mobile accessories individually (50-100-200 rubles), the total income per day can reach 7-10 thousand rubles. And goods such as covers, headphones or original chargers can increase the average daily earnings to 15 thousand rubles.

Negative aspects of business:

• Competition - there are a lot of points for the sale of mobile accessories, and they are concentrated in the most crowded places. At the first stage, attracting buyers will be quite problematic.
• The quality of the goods - wanting to save money, many entrepreneurs buy goods from unofficial manufacturers. In 90% of cases, products are of very poor quality and quickly fail, which affects consumer confidence and demand and business development in general. It is recommended to cooperate only with trusted suppliers who provide product warranties.

It is to exclude unforeseen situations that it is required to develop a business plan for the sale of mobile accessories.

List of goods and services of the company

The range of mobile accessories is quite wide:

• covers;
• headsets;
• charging device;
• stickers;
• protective glasses and films;
• accumulators;
• additional power sources (power banks);
• memory cards;
• car accessories (mounts, holders, clamps);
• adapters;
• cables.

And this is only a small part of what can be offered to the buyer. The modern gadget market is developing much faster than any other technology.

As services it is appropriate to offer such as:

• application setup;
• installation of official software (antivirus, energy-saving programs);
• device diagnostics and troubleshooting;
• cleaning the gadget from "garbage" and optimizing the operation of the device;
• screen replacement;
• applying a protective film;
• setting up an Internet connection;
• delivery of goods to order.

An entrepreneur has the right to choose a narrow specialization, for example, accessories for the IPhone, or focus on a mass buyer. In both cases, it is worth considering the demand and demand for the products and services offered.

Market analysis: prospects, competition and risks

Without analytical measures, no successful undertaking is possible. A business plan for selling mobile accessories also involves an analysis of the market and competitors. To do this, you will need to perform several step-by-step actions:

1. Location is a parameter that determines more than 50% of the success of a business idea. First of all, you need to decide on the area of ​​\u200b\u200bthe future outlet, and then on a specific location. For objectivity, several locations are selected, all stores and pavilions of mobile accessories are determined, after which the assortment, cost and traffic of people are compared.
2. Business format - the criterion depends on the location. If a shopping center is chosen, then a mobile rack will be the best option for a business. In the case of a market, a retail space with an area of ​​10 sq. m.
3. Comparative analysis - after collecting data on competitors, you should compare the relevance and relevance of their work in accordance with the format and location.

The competition in the field of mobile accessories is very high. Products are sold both in electronics hypermarket chains and in numerous communication stores, so an entrepreneur should choose a business concept in advance. It can be both a lower price and unique offers that are not available in competing stores.

The prospect of selling mobile accessories depends on correctly conducted analytical activities and the business plan as a whole. Location plays a huge role in the development of a business idea.

Reference: the advantage of the business selling accessories for cell phones and tablets is that you can change the location in a short time. The entire volume of goods at the point is transported by an ordinary car. Arrangement of a new premises or rack in the mall does not exceed 1-2 days.

Do not forget about the risks:

• Low buying activity - the parameter directly depends on the location of the outlet. For example, if a store is located in the back of a trading floor with numerous entrepreneurs in various fields, then it is likely that even 50% of all shopping center visitors will not reach mobile accessories.
• High competition - it is not recommended to locate a point near communication stores, electronics hypermarkets. The only case when this is justified is a diverse assortment. For example, buyers looking for a rare adapter or case of a custom size will definitely visit all points of mobile accessories in the area. And if the entrepreneur can satisfy the buyer's request, then this will increase the popularity of the business several times over.
• Lack of demand - the situation is typical for gadget models that have lost popularity or are discontinued. In particular, this applies to cases for smartphones and tablets. With the release of the new model, accessories for previous versions are irrelevant.

Reference: more than 80% of the range of mobile accessories are universal and suitable for any model, so there is practically no lack of demand for rare models of goods. It is only necessary to correctly prioritize and order products in the appropriate volume.

Organization of a point of sale step by step

Organizational events are no less important stage of the business plan than the analytical part. First of all, it is necessary to decide on the format of business activity, scale, and then move on to the purchase of equipment, the search for suppliers and products.

Registration of entrepreneurial activity

To sell mobile accessories, you can use the status of an individual entrepreneur or LLC. The principle of registration in both cases is extremely simple:

• Collection of documents - for an individual entrepreneur, only a passport, TIN and paid state duty in the amount of 800 rubles are required. For an LLC - the charter of the company, data of the founder, legal address and paid state duty in the amount of 4,000 rubles.
• Submission of documentation to the tax office.
• Waiting for a decision within 5-10 days.
• Obtaining documents for doing business.

Reference: an LLC requires an authorized capital, the minimum value of which is 10,000 rubles. Information on the availability of capital is submitted to the Federal Tax Service no later than 4 months after the establishment of a legal entity.

There is practically no difference in the work of individual entrepreneurs and LLCs, but it should be understood that if it is planned to open several outlets, and especially in other regions of the Russian Federation, then it is more profitable and more convenient to work in the status of an LLC.

The taxation system in both cases is the STS 6%.

OKVED codes:

• 52.44.6 - trade in household appliances not specified in other groups;
• 52.48 - retail trade in specialized outlets;
• 52.48.3 - trade in specialized goods not specified in other groups.

Room search

There are 2 main options when choosing a room - a mobile rack in the mall and a separate store.

Advantages of a mobile stand:

1. Low rent.
2. Mobility.
3. High permeability of people.
4. Self-promotion.
5. Ease of doing business.

A rack with mobile accessories is located either in the central part of the shopping complex, where 100% of potential buyers pass, or in a recreation area with cafes and shops.

A separate store for mobile accessories is relevant with a narrow range of products. Location - either a mall or a zone of other retail outlets with high traffic:

• market;
• railway station;
• pedestrian streets;
• busy pedestrian crossings;
• entertainment complexes.

Requirements for the premises are standard - compliance with approved sanitary standards. For a mobile stand - a lease agreement and a business permit.

Purchase of commercial equipment

The store requires:

• cash register;
• counter;
• showcase;
• shelves for placing goods;
• consumer corner.

The mobile rack does not require additional expenses, since it is initially 100% functional. You just need to purchase a cash register.

Search for suppliers of mobile accessories

There are several ways to find suppliers:

1. Cooperation with Chinese manufacturers.
2. Conclusion of an agreement for the supply of goods with the official representative of the brand in the territory of the Russian Federation.
3. Work with distributors - wholesale bases selling mobile accessories.

Reference: it makes sense to clarify the terms of cooperation with all suppliers, as well as purchase a trial batch. This will give an understanding of the speed of supply and product quality.

Information about suppliers is presented on the Internet.

Recruitment

For a small retail outlet with an area of ​​​​10-15 square meters. m enough two sellers working in shifts.

Staff requirements:

• neat appearance;
• grammatically correct speech;
• lack of bad habits;
• understanding the basics of modern gadgets and the ability to offer the buyer an alternative if the desired product is not available;
• responsibility in handling money.

It is also desirable to have experience in this field. Age - up to 35 years, since the target audience of a store selling mobile accessories is young people 15–35 years old.

Point of sale advertising: ways to attract customers

The business of selling goods for gadgets is quite specific, therefore, it is worth approaching a marketing campaign in an extraordinary way.

• promoter services;
• attractive signage on the store;
• loudspeaker in the mall with a concise advertising text;
• discounts and promotions during the first week;
• low prices at the start of sales;
• advertising in social networks (paid posting in large public areas of the city or advertising of your own group);
• posting leaflets in the entrances of houses in the area where the point is located;
• pillars on the way to the store.

Financial calculations

The financial plan is made on the basis of a 15 sq. m in a large shopping center in the city with a population of 150,000 people.

Investment in the project

Spending at the start (in rubles):

• 15,000 - analytical activities (remuneration of people who investigated the points of competitors in various parts of the city);
• 10,000 - registration of entrepreneurial activities and related documents;
• 20,000 - rent;
• 70,000 - equipment;
• 40,000 - cosmetic repairs;
• 50,000 - purchase of the initial batch of goods.

Result: 205,000 rubles.

Current expenses

Expenses in the first month (in rubles):

• 20,000 - rent for a month in advance;
• 40,000 - salaries to employees (2 people);
• 40,000 - additional order of goods;
• 12,000 - utilities;
• 15,000 - unforeseen expenses.

Result: 127,000 rubles.

Revenues and expected profit

Store income depends on purchasing power. Considering that the point is located in a place with high traffic of people, at least 100 visitors are expected per day, 20–25% of their total number are real buyers. The average check is from 300 rubles. Thus, the daily income of the store is 7,500 rubles.

Monthly revenue - 225,000 rubles.

Net income - monthly expenses are subtracted from gross profit:

225,000-127,000 \u003d 98,000 rubles.

Project efficiency assessment

The above calculations are approximate, but the minimum figures are taken. For example, a cover for an inexpensive smartphone or tablet retails for 600–800 rubles. For premium models - from 1,500 rubles. And that's just one purchase. It is worth reducing the price by 100-150 rubles, and the purchase tariffs allow this, as the turnover will increase several times.

The same applies to memory cards, and protective glasses, and films. By the piece, the goods are available in the range of 300-400 rubles, but if you make efforts to promote the outlet, then the number of buyers can be doubled or tripled.

Profitability based on the calculations:

R=net profit to gross profit multiplied by 100%

R=98,000/225,000*100=43.5%

This indicator of business profitability means that the return on investment is 2-3 months.

The profit from the sale of mobile accessories depends on the turnover rate, since the products are piece-by-piece and inexpensive. An entrepreneur must understand that by making a high margin on an everyday product for gadgets, you can not expect a big income. But it is enough to reduce the price by 50 rubles, as buyers themselves will be drawn to the store, purchasing headphones, chargers and cases, which are more expensive from competitors.

* Calculations use average data for Russia

100 000 ₽

Minimum starting capital

From 4 months

Payback

55 %

Profitability

From 25 000 ₽

Profit per month

The number of all kinds of gadgets per capita is growing every year: mobile phones, players, game consoles, players, tablets... Accordingly, the demand for various accessories for all these mobile devices is growing. Covers made of various materials perform two functions at once - protective and decorative. In the latter case, the choice of cases is limited only by the manufacturer's imagination.

How to make the production of covers a profitable and profitable business

At the same time, depending on the start-up capital that an entrepreneur has, he can choose two production options - to make covers themselves or apply images to existing blanks. In the first case, covers are sewn from genuine leather (the preferred option) and leather substitutes.

The cost of one product is 50 rubles, and at retail it is already sold for 250-400 rubles. For sewing genuine and artificial leather covers, you will need a small room (about 17-20 square meters) and simple equipment, including sewing machines, a cutting machine, a punch, a machine for setting buttons, a device for embossing a pattern, etc.

As materials for the production of covers, you will need natural and artificial leather of various shades, but of a certain density (the material must be dense enough to protect the contents from minor damage, and at the same time keep its shape well), buttons, Velcro, lining material, rhinestones, key rings, etc.

There are no special requirements for the location of the workshop, but think in advance how and to whom you will sell finished products. If you plan to produce a small number of high-quality leather cases of a special design, then it is better to sell them on your own - through a branded outlet, for example, in a large shopping center. With sufficiently large production volumes, it is best to work with wholesale companies, specialized stores, retail chains, etc.

Features of the range of cases

Your assortment will consist mainly of covers for mobile phones and smartphones, and to a lesser extent - tablets. Please note: lately, the previously common cases, which are completely made of leather, are increasingly replacing the combined models of book cases with a plastic base for the gadget and a leather cover. In the future, you will be able to significantly expand your range and produce cases not only for mobile devices, but also other leather accessories - cosmetic bags, key cases, bags, etc.

For the organization of such a business will require from 100 thousand rubles. This amount includes the purchase of the necessary material, raw materials and minimal advertising (leaflets, business cards, advertisements). The best option is if you have your own premises where you can open a sewing workshop. An additional source of income can be tailoring covers for individual orders (in fact, this is already an atelier) - non-standard colors, designs, for less common device models, etc.

In addition, you can engage in applying prints to existing blanks. For the production of covers in this way, special equipment is required, which includes a thermal transfer press, an inkjet printer with CISS, as well as consumables - special ink and sublimation paper. All this equipment is quite compact. It can be put even at home or in the garage.

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The process of printing on blanks is very simple and does not require special knowledge and skills. For printing, special blanks of covers will be required. These may not be traditional covers, but bumpers that are worn on a smartphone or tablet. They come in rubber and plastic in white or black. The disadvantage of this direction is associated with a limited range. For obvious reasons, you will not be able to produce printed cases for a large number of device models from different manufacturers.

The financial component of the case manufacturing business

Entrepreneurs do not want to take risks and buy bumpers for the most popular devices: iPhone, iPad, Samsung Galaxy. Covers-blanks are purchased in China with a minimum lot of 500 pieces. The covers and bumpers themselves are cheap, but add to this the cost of transportation and customs clearance. Eventually the cost of the cover with application is 125 rubles. Retail price starts from 550 rubles. and higher. Models with an exclusive design will cost the end buyer 1200 rubles.

As with leather phone accessories, there are two channels for marketing "designer" cases: directly to end customers and through wholesalers. In the first case, keep in mind that the main target audience for such products is teenagers and young people under the age of 25. These buyers can be found on the Internet.

Maintaining groups in social networks and promoting an online store will require considerable costs - both time and material. At first, the number of orders will be small (according to the experience of other entrepreneurs, from two orders per day when working throughout the country). You will also have to spend your time communicating with potential buyers, sending orders across Russia, or spending money on the salaries of managers who will take on these responsibilities.

Ready-made ideas for your business

If your production facilities allow you to produce a large batch of covers at once (from 100 pieces), give preference to wholesale buyers. By the way, organizers of joint purchases can also act as such. Even with a wholesale price of 350-400 rubles for a regular model, your margin will be over 100%, and you will be able to return the funds spent faster. The turnover of such a small production is 300-350 thousand rubles a year, and profit - from 25 thousand rubles per month and above, depending on the range, designs, investments in advertising and promotion, product quality and customer service.

Cases for mobile devices are an out-of-season product, but they are in greatest demand during the pre-holiday period (unusual cases are bought as gifts for relatives and friends).

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Modern man cannot imagine his life without a mobile phone. Some even purchase two such means of communication for themselves. Of course, we all want our mobile phones to look original, attractive, and also be protected from possible damage.

That is why the manufacture of phone cases can be a very successful and promising business idea, especially since you can do such a thing even at home. We will talk further about how to organize production and sell finished products.

Business Selling Phone Cases: Documentation

In order for your small business to function legally, first of all, you need to register as an individual entrepreneur (individual entrepreneur). Also, do not forget to ask the tax office about the deadlines and forms for submitting the necessary reports and paying the required fees.

Types of phone cases

In order for things to quickly go smoothly, you must immediately decide on the range of products. Today, there are the following types of cases for mobile phones: plastic (it is impossible to make them at home), leather (with or without embossing), fabric, beaded (they can have a beaded leather or fabric product as a basis), knitted (hand-made or using a special machine).

As you can see, there are plenty to choose from. But in order for your phone case business to grow as quickly as possible, you need to try to provide potential customers with the widest possible range of products. Also keep in mind that the greatest demand will be for goods of the middle price category, designed for the mass consumer.

Production of iPhone accessories

Making cases for Apple phones can be a very good idea. After all, it's no secret that today the iPhone, iPad and iPod are very fashionable and popular gadgets. They, as well as accessories for them, can be found in almost all electronics stores.

As a rule, the owners of such fashionable gizmos want, as they say, to be in trend, and they will always be happy to take the opportunity to decorate their smartphone with a stylish accessory. For this purpose, designer iPhone cases are the best fit, which can successfully enter the range of products you make.

How are phone cases sewn?

In general, this process is quite simple and consists of the following steps:

• Cover design. As a rule, novice manufacturers of goods of this type simply buy a similar finished product and tear it apart to understand how it is made. However, the matter is not limited to this, since you need to solve not only technical problems, but also satisfy the needs of consumers. It is at this stage that you should decide what material and what color scheme you will use, how you plan to additionally decorate the product, etc.

• The choice of material. This stage largely depends on technical capabilities. For example, if you decide to start making leather phone cases, then you immediately need to think about how you will emboss.

• Pattern making.

• Embossing (if you chose leather as the source material).

• Sewing a cover or knitting it.

Necessary equipment

If you are planning to launch the production of phone cases, then you cannot do without a sewing machine. Of course, you can do this work with your hands, but this will only slow down the process. You can buy a cheap machine for 130-150 dollars. However, it should be borne in mind that you will have to deal with skin and dense tissues.

Machine stitching is very noticeable on them, so it must be done very carefully. In this regard, it is recommended to acquire a more expensive model of the machine, suitable for working with leather and dense fabric. Its purchase will cost you more, about 350-400 dollars. However, the result will speak for itself. You should not rush to the other extreme by buying an expensive sewing machine that can perform many different types of stitches, since in fact you will use only a few basic modes.

If you plan to embroider covers, then it makes sense to purchase a computer-controlled machine. To perform simple work, it will be enough to buy the simplest model. Such an embroidery machine will cost about 450-500 dollars.

If your plans include the production of knitted cases for mobile phones, then it is better to abandon hand knitting, which requires a lot of time to complete and is inferior in quality to a machine counterpart. A knitting machine is much more expensive than a sewing or embroidery machine. It will cost you thousands of dollars.

materials

When planning the manufacture of phone cases, you need to think about where you will purchase the raw materials necessary for work. As a rule, most of the materials can be easily purchased at fabric and accessories stores. In addition, suppliers can also be found via the Internet. As for the cost of raw materials, then, for example, leatherette will cost you 13-15 dollars per square meter.

The cost of genuine leather, as a rule, is several times higher. A meter of high-quality, densely printed imported fabric will cost $30 or more. The cost of beads is about 3-5 dollars per 5 grams. In addition to the listed materials, in sewing accessories stores you can find braid, beads, feathers, rhinestones, appliqués, lace and other decorative elements that are used to create phone cases.

Sales of finished products

If you understand the technology of mobile phone cases production, as well as decide on the materials and equipment, it's time to think about how you will sell finished products. As a rule, entrepreneurs in this area go in two ways.

First of all, they establish contacts with mobile phone sellers, offering them to sell their products at a favorable percentage. Of course, in this case, your profit per case sold will be less than when selling directly to the end consumer, but the number of customers will be much larger, which will also affect the level of income.

The second option for marketing finished products is to sell them through the World Wide Web. Social networks can be used for this purpose. In addition, it makes sense to go to online stores that sell mobile phones and a variety of accessories for them.

The financial side of the issue

It is quite difficult to even approximately calculate the profit that you can receive by doing such a thing. And all because it is difficult to say which models and in what quantities you plan to produce. In general, you should focus on the following calculation.

When selling covers through stores selling mobile phones and related accessories, about a third of the sale value will fall on the cost of the goods itself. Another fifty percent will be taken by the outlet. Accordingly, your net income will be about twenty percent.