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The most popular products of the year. Online retail in Russia

Our age of high technology is good because many things can be done without leaving the computer. For example, today it is not at all necessary to spend time shopping - all purchases can be made on the Internet. This makes it easy for a novice entrepreneur to establish and successfully develop a business selling goods via the Internet. Before creating an online store, you should carefully study the sales statistics in recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, relying only on popularity is not worth it, because bread, alcohol and tobacco products are very popular, but their sale will not bring much profit. So what's good for selling? So, according to statistics, we can assume that in 2019 the best-selling goods on the Internet will remain:

Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small Appliances;
Shoes and clothes;
Tickets for transport, cinema, theater, concerts;
Perfumes and cosmetics;
Medicines;
LEDs;
Books;
Chinese products.

Depending on the size start-up capital you need to select the price category of what will be sold in your online store.

According to 2019 statistics, the best-selling goods on the Internet are cheap goods. In times of crisis, cost becomes more important than quality. Therefore, budget furniture, inexpensive clothing and food are beginning to be in demand. In addition to ordinary buyers, this price category former representatives of the “middle class” are also interested.

What is not worth selling?

Among the best-selling goods on the Internet in Russia in 2019, there are categories that should not be sold due to fierce competition. These include gadgets and home appliances. If you still decide to sell the most popular products on the Internet in 2019, then your competitors will be not only well-known and little-known trading platforms Russia, but also Chinese online stores.

Clothing and footwear

Even though shopping for clothes and shoes usually requires trying them on, these are the most sold items on the internet today. Why? - Yes, because a quality item on the Internet is much cheaper than in a boutique. In addition, people need to dress and wear shoes, regardless of the economic situation in the country. Therefore, there will always be a demand for “clothing” goods. Online clothing store - featuring. The main thing is to choose the right assortment, make high-quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, a thorough approach should be taken to advising clients. With the right approach, selling clothes and shoes will bring good profits. Statistics show that, for example, last year dresses became the best-selling item for women.

Tickets for transport, cinema, theater, concerts

The times of resellers earning fabulous money have gradually passed. New technologies, including e-commerce, allow you to purchase a ticket for any type of transport, as well as for all kinds of events, without getting up from the couch. Electronic tickets can be called one of the best-selling goods on the Internet. Of course, it will not be easy for a newcomer to this business, since the competition in this segment is quite high. But if you are determined to work seriously on the promotion and promotion of your ticket resale resource, then your business will be successful. Those who have potential partners - organizers of events will also be able to make good money on tickets.

Perfumes and cosmetics

These categories are undoubtedly in demand by buyers even in difficult times. When opening an online store of perfumes and cosmetics, it is important to have a good website, conduct regular advertising campaigns and, of course, to sell only high-quality products famous brands. If you think about what are the best-selling products on the Internet in pre-holiday days, then perfumery and cosmetics are one of the first options that come to mind. This product makes a wonderful gift for New Year, Valentine's Day and 8 March.

Medications

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling products in Russia. These categories, despite their popularity, can harm human health. When reselling such products, be vigilant, sell only a quality product. Pay special attention to the expiration dates of the goods and the credibility and reliability of the manufacturer.

LEDs

LED lamps can be considered the best-selling products in online stores in 2019. First of all, this is due to the fact that they consume two times less electricity than conventional lamps and last several times longer. The demand for these products is growing every day, as in times of crisis people tend to save energy. The LED resale business is profitable, although the competition in this area is already quite strong.

Books

The rapid development of the e-book market could not completely replace the traditional ones. Are books among the best-selling goods on the Internet, how to find out? - Very simple: take a look at what many people are doing in public transport. They read paper editions! Finding a bookstore that sells the necessary literature is a troublesome business. Therefore, buyers are looking for books on the Internet. Therefore, the resale of traditional books is a lucrative business, despite what many of us believe electronic form publications and documents more convenient. The margin for this category of goods can reach 50-60%, the payback of the business is at least a year.

Cheap goods from China

Chinese merchants have successfully implemented ideas for the production of in-demand items. The purchase price of Chinese goods is ridiculous. And in 2019, the best-selling goods from China on the Internet are fakes or, more correctly, replicas of things from famous brands:

adidas
Nike;
UGG Australia;
Timberland;
iPhone from Apple;
converse;
Lacoste.

Many of the best-selling things on the Internet are not original, but are made by the Chinese with very high quality. Consumers see no reason to overpay "for the name" of the manufacturer. In addition, many brands locate their production facilities in China, so local craftsmen learn the secrets from the masters and successfully use them in their technological processes.

Find suppliers first. To avoid dependence on one supplier, keep several wholesalers in stock to quickly reorient in the event of a sharp increase in the purchase price of the items sold. You can search for them on specialized forums, classified ad sites, and at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several options for interaction.

What to offer the consumer, and to make a profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those that a person will come for, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of saleability at the moment, but also in the future, as well as calculate the profit per unit of goods sold at the checkout.

Good selling item- this is a product that will be equally taken both in a crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.

The simplest examples of in-demand goods

If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages over other products.

Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.

Or consider alcohol.

Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskeys, in rare cases, will be able to bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been steadily holding their positions at the same high level. But sales success is weak alcoholic products many additional factors influence: place, assortment, competition, brand.

But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to an ordinary plastic bag. Start off polyethylene production not so easy, but people make millions of rubles on this insignificant product.

Popular hot goods in Russia (in examples)

Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

To those in demand in the territory Russian Federation currently include:

small household appliances, budget electronics;
electrical goods;
household chemicals and personal care products;
Kids toys;
simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot commodity and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff” is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothes pegs, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

the sale of risk-free goods with a smaller but stable profit;
trade goods from the high-risk group and receiving unstable, but sometimes high profits.

Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.

Most purchased goods in the country can be grouped into the following categories:

small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase with regular constancy;
clothing and footwear - goods that a person will not buy every day, but cannot do without them;
goods for children - clothes, toys, shoes, accessories, everyday life accessories, etc.;
other everyday items.

There are also leaders among food products. According to statistics, the most bought for Last year in the country have become:

meat, including chicken, pork, beef and turkey;
chicken eggs;
semi-finished products - are in great demand among women;
frozen seafood and fish;
vegetable oil and butter;
cow's milk;
pasta, flour and flour products;
salt, sugar;
cereals - rice, buckwheat, oats;
Black tea;
fruits - bananas, apples;
vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others are less. How to do right choice and stop at a certain type?

Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.
Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.

First steps on the way to a big business

After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

where to sell;
who to sell.

The solution to the first question can be found in two ways:

Open a shop, go to the market , rent a room for a shop, rent a stall or retail space, and so on.
Trade over the Internet. This method will reduce the price of goods and attract more buyers.

Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.

Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.

The next step will be to take into account all your capabilities in the following aspects:

the availability and volume of start-up investments for starting a business;
when opening a retail outlet, it is advisable to carry out preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.

With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.

Internet trading

The offer of products on the Internet is beneficial for several reasons. First, the coverage of the global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes us look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.

Hot goods on the Internet

What to build a business on the network, which is more required by users who prefer to make purchases online?

Electronics

The first group includes all kinds of electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.

Gift items and toys

Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.

Clothing and footwear, accessories

To turn to online stores for such a seemingly simple product, people are forced by the high price in ordinary outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

Trade in these products is promoted by customers seeking to healthy lifestyle life, advocating for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.

For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without special efforts(slimming belt, exercise machines for individual muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of disposal of expired raw materials is high), they do not require special conditions storage (humidity, temperature), as you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

personal goods - 6.5 billion;
products for home and summer cottages - 5.5 billion;
products for recreation and activities - 3.5;
household appliances - 15.2;
all for pets - 4.7.

The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.

general Statistics for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:

Small household appliances became the leader of sales on the Internet.
In second place are cosmetics and perfumes.
Honorable third place mobile phones. Moreover, about 10% of citizens RF regularly update their gadgets, acquiring more favorable prices telephones on the Internet. On average, people buy models worth up to 600 US dollars.
Then come tablets and laptops.
Toys and original gifts.
Licensed software.
Shoes, clothes, accessories.
Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.
Order and pay for tickets online.
Large home appliances.

But most of the hot goods not suitable for opening trading via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. BUT market already crowded with large entrepreneurs, with whom it will be difficult to compete.

Regional difference

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The selection service will help you evaluate this parameter. keywords wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.

Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.

As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart at the exit of the store.

If you find an error, please highlight a piece of text and click Ctrl+Enter! Thank you so much for your help, it is very important for us and our readers!

Hello dear reader! I am glad to welcome you to the vastness of our business magazine.

Recently, my colleagues and I thought about the question of what is the most popular product in Russia. I think every thinker sooner or later comes up with this question. Personally, he began to torment me from the moment we decided to launch our online store, but that's another story.

Usually one question causes a series of subsequent ones, so today there will be not only the top-selling goods in Russia, Ukraine and the CIS - we will also consider with you:

trending goods in online sales;
what is in demand on bulletin boards (www.avito.ru);
top 10 purchased goods worldwide;
what is currently being bought by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article- general development, expansion of consciousness. You will learn how to analyze the demand for a product and its seasonality using public Internet tools, and most importantly, you will be able to show off your new knowledge to your comrades. Let's start!

The best-selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling in Russia.

And no, the answer is not food, not cigarettes, and not even alcohol, but we buy it almost every time we go shopping to the store or to the market. In general, the purchase of this product occurs on the machine. Guessed?

So, the title of the best-selling product in Russia is the usual plastic bag . Even on such a seemingly insignificant product, you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the US and Europe, plastic bags began to be abandoned.

What to look for when choosing a product for sale?

If you are interested in a product for sale, you should go the other way. You should not look for the most popular product that is bought by the population in “cars”. First of all, we need to look at the prospects and profitability - our product must also be ready for adverse conditions, since economic crises are now not uncommon.

The list of the most purchased goods in Russia includes the following:

small household appliances;
electrical goods;
sanitary goods;
everyday tools;
household chemicals;
clothing and footwear;
children's products;
other goods of daily use.

Let's go through the list of the most popular products:

meat (beef, pork, chicken, turkey);
semi-finished products;
chicken eggs;
frozen seafood (fish);
vegetable and butter;
cow's milk;
flour and pasta;
sugar and salt;
Black tea;
cereals (buckwheat, rice, millet, oats);
vegetables (potatoes, carrots, onions, cabbage);
apples, bananas.

Some have more demand, some less. How to decide?

Focus on your interest and think about what is closer to your heart.
Everything is known in comparison: in order to make a choice in favor of a particular product, analysis is needed (this will be a separate article).

It is beyond the scope of the article, so we will consider this problem in more detail another time. And now we will begin to rank the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet in 2017

The Internet is a large and interesting market, for three reasons:

now the Internet coverage in Russia is about 74%, while there is a constant growth;
the share of users of the older age group is also increasing;
mobile Internet audience rushes at space speed (30-40% of people access our site from smartphones or tablets).

70% of all Russian Internet users have logged in at least once since mobile device- a year ago, for example, this value was 56%.

What is the reason for such a rapid growth of the Internet? Along with it, the demand for goods and services is increasing, and this is what we need. Next, we'll look at:

the most demanded and popular goods in online stores;
the most trendy and popular products on one-pagers for today.

1. Search for a product in demand for an online store

In an attempt to keep track of the most popular and popular products in online stores that are best bought by the population in 2016, we came up with the following top 10 list.

Small household appliances today are the leader in online sales. The low price and compact dimensions make this product almost ideal (but this product is not suitable for sale in your online store).
Perfumes and cosmetics .
Mobile devices.
Laptops and tablets.
Internet gifts and toys.
Licensed software.
Clothing and footwear.
Books. Surprisingly, paper books are still popular. It would seem that they are expensive, besides, there are many sites where you can download literature of interest in electronic form for free. However, this does not prevent paper books from being sold.
Booking tickets online. You can’t imagine how many planes are in the air right now (whenever you have a free moment, go to flightradar24.com - this will expand the boundaries of your consciousness).
Large home appliances.

Most of the listed products will not work if you are going to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to earn normally, you need to order in bulk. It is unrealistic to compete with big players who take goods in bulk and sell them at a price typical for ordinary stores.

2. One-pager: what is it and why is it needed?

One-pager, landing page, landing page, landing page - these are all synonyms.

There is such a category as wow-goods (in Russian wow = wow) - goods of impulse demand. Have you ever walked past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know it existed? It is highly likely that this was a product from this category. TV stores also often sell wow goods. Here are some examples:

effortless slimming belt;
simulators that pump muscles without your participation;
all kinds of savers of water, light, fuel, etc.;
creams to increase something;
copies of branded watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, this will be a separate detailed article. In short, a CPA network is an intermediary between a webmaster (a person who works with sites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-pagers. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many Pater networks - http://m1-shop.ru/. After registration, the offered goods will be available at the link http://m1-shop.ru/ofers, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of this writing.

So, your attention is presented to the top of the most popular products that are sold through one-pagers in large volumes.

Mask from black dots and acne Black Mask.
Solar power bank.
Army Wrist Watch amst.
AB Gymnic belt.
MAC corrector.
Corset Waist Trainer.
Mangosteen is a slimming syrup.
FishHungry Biting Activator.
Spray for hair Ultra Hair System.
titanium gel.

Some data from Avito - the largest bulletin board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is fish for lack of fish and cancer, we will continue to talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users were stingy with 34.4 billion rubles in product categories such as:

personal items;
goods for home and garden;
hobbies and recreation;
Appliances;
goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Products for home and summer cottages” (6.5 and 5.5 billion rubles, respectively). Funny thing: Compared to the previous year, sales in these categories grew almost equally - by 38.6% and 38.3%.

And the best-selling category of goods was " Consumer electronics”: laptops, computers, video and photo cameras, smartphones and other gadgets for 15.2 billion rubles were sold on Avito. The amount is not small, but if compared with the previous year, the growth is only 13.2%.

3.5 billion rubles were spent on Hobby and Leisure, an increase of 47.4%. And they did not spare money on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

fan;
netbook;
swimsuit;
smartphone;
prom dress;
tent;
Yorkshire Terrier;
video card;

From this list, we can conclude that the demand is strongly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start a business, it is important not to miscalculate the seasonality of the product.

Let's look at a product that is at the beginning of the top on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to evaluate the user interest that can be applied to the product we have selected. Before starting work, you must register / log in to the service. If you don't want captcha popping up all the time, it's better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, in a special field, I enter the query “buy a fan”, as it more accurately reflects the intention of users than just “fan”.

The service shows that for the last month there were 236,554 impressions for this query (wow, not bad!). It can be concluded that the product is in demand. And I'll check the seasonality of this product! I just did a search for "By words", now I'll switch the checkbox to "Query History" and see what happens. The graph shows that in 2016 the demand for fans increased by 2 times compared to last year (apparently, this year is VERY hot). Thus, if you bought fans and started selling them in the winter, most likely nothing would come of it. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for such niches where the chart is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

Define a sales leader Chinese market difficult, because everything is bought on it and in huge number. Have you ever ordered something from China? Personally, I ordered a watch, scales, a case for e-book, a bag, a UV lamp and all sorts of other things. If anyone does not know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

Aliexpress is more designed for retail purchase - here you can easily order goods in one copy. However, sometimes it is more profitable to buy goods in regular online store than here.
Alibaba is a large wholesaler: prices for goods are much cheaper, but you have to order in bulk. Often the delivery of goods is several times more expensive than its cost.

mobile phones;
clothing and footwear, including copies of world brands;
laptops and tablets;
Appliances;
computer components and accessories;
goods for sports and recreation;
bedding;
furniture;
electrical goods;
equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

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Waterproof case for iPhone

Convenient wallet for iPhone

Sport

During a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. Therefore, all entrepreneurs need to know what is profitable to sell in a crisis. When the hard times come economic situation, people concentrate their spending on goods and services that they cannot do without.

To achieve high business efficiency in a crisis, it is enough to make a list of essential goods, and then find out in which segment there is a shortage in your city or region. The scale of activity is limited only by the type of products and the amount of start-up capital.

Business in crisis - what to open so as not to miscalculate?

First of all, entrepreneurs are interested in what exactly to do in a crisis so as not to burn out. A few examples are given below. All these types of businesses have one thing in common - it is the provision of services and goods that consumers need, regardless of the current economic situation.

Foodstuffs

Food remains a commodity of prime necessity at any time. Despite the crisis, people continue to eat. Of course, selling delicacies and expensive products, it will be problematic to get high incomes. If you are thinking about opening a business in which you definitely won’t burn out and won’t lose, then pay attention to the sale of food products. With a small capital, you can organize.

The most profitable will be the sale of inexpensive cereals. Accordingly, the purchase must be made at wholesale bases at the lowest possible prices, which will require certain costs. Also right decision there will be an agreement with bakeries for the supply of inexpensive and social species bakery products. Vegetables to provide low cost it is better to buy directly from farmers.

It will take some time to establish business contacts, but buyers will flow to those who can provide a lower cost. Fewer competitors - less cost of goods for the store, which increases the benefits. To evaluate the order running costs, pay attention to . In a crisis, acquiring such an institution is risky, but if you choose appropriate place, the number of customers will be quite large.

Medicines

Medicines and devices from the healthcare sector are something that will always be in demand. They say that money cannot buy health, but no one wants to do without the help of appropriate means. This is a profitable direction that does not lose customers at any time. It would not be an exaggeration to say that today medicines are a commodity that is among the essentials. Open a personal pharmacy or even a small network. No one wants to save on their health, so the sale of medicines does not decrease even in the most difficult crisis, and sometimes, on the contrary, it shows a certain increase.

Hygiene items

Among the essential goods, personal hygiene items can also be distinguished. During a crisis, the level of sales of such goods may slightly decrease, but this only affects expensive products imported from abroad. In addition, consumers prefer to replace it with affordable domestic counterparts. Among personal care products, the highest level of sales is shown by washing powders, toothpastes, shampoos, cleaners, deodorants and perfumes. Firms selling such goods are able to survive any crisis if they have products at affordable prices on their shelves. It is beneficial to arrange periodic, not timed to public holidays. For example, give small discounts on a certain day of the week.

Profitable business in times of crisis

Even in a crisis you can do profitable business, which will bring a stable income. Demand for expensive goods is falling, however, repairing electronics, purchasing components, etc. show large volumes. Instead of acquiring new goods, many people prefer to repair existing ones.

auto parts

During a crisis, many people refrain from purchasing new cars, so trading in spare parts in such economic conditions very beneficial. The first step is to evaluate the segment in your region. You can organize the implementation both in your store and online. First of all, it is worth expanding the range, but it is not worth buying parts for expensive models, since they are purchased at the appropriate centers. The only way to avoid waste of working capital is to purchase the relevant items only on pre-order.

Advice: during a crisis, those who can offer a wide range of products both in terms of price and product range make good money. In an auto parts store, it is advantageous to put stands with a variety of technical fluids, consumables, engine oils etc..

In a crisis, an auto parts store is a great option for small town. This business in the process of development can be developed to cover several market segments. For example, add a small car repair shop where you can immediately install the necessary part or create a point for car washing. In the latter case, the best option would be the one that provides for self-service, and hence the lower cost of the service.

It should be noted that the trade in spare parts for cars is the most profitable investment option in times of crisis. Many can open such a business, but there are no fundamental requirements for those who will be directly involved in trade. This allows you to hire several workers on a piece-rate scheme - to organize a certain minimum rate with an additional payment for successful transactions. At the same time, you can independently engage in the development of another direction.

building materials

After a strong increase in the value of the currency, imported building materials have risen in price significantly, and their purchase has become unprofitable. At the same time, the need for appropriate materials has not changed. Manufacturing business organization building materials in 2016 will ensure the receipt of a large number of orders, however, this will require maintaining the quality of products at a high level. This will require the purchase of expensive equipment, although certain types production in this business segment can be limited to small expenses.

The biggest crisis in the construction segment is expected at the end of 2016, when the construction of a number of large facilities is completed. In a crisis, the purchase of real estate is one of the most noticeable trends. Developers are reacting to this by increasing the volume of work and starting to create multi-storey buildings with a small area of individual apartments, which is more profitable with a low level of income among the population. In addition to them, construction is also carried out by private individuals who prefer to hire a small team of workers and purchase building materials from local manufacturers who offer goods at a lower cost. The absence of the need for expensive delivery also plays a role.

What sells well in a crisis?

In a crisis, everyone is looking for goods best quality at a lower cost. If you know the relevant market, you can earn your income from intermediary transactions. Of course, in difficult times from an economic point of view, it will not be possible to make a large margin, but with proper organization process, the turnover will be really large.

Chinese products

Many people know that in China you can remotely purchase most goods at reduced prices. This situation in the market of consumer goods is due to the lower cost of labor, when compared with our state. Thus, we can talk about a lower cost in this production. Today, Chinese manufacturers offer children's toys, shoes, clothing, various production equipment, electronics and other goods at low cost.

This gives us the opportunity to earn on the sale of goods from China. The simplest method is dropshipping - that is, acting as an intermediary between the seller and the buyer. The difference from trade lies in the fact that you do not purchase goods and do not provide storage and delivery, but are exclusively engaged in the search for buyers. To engage in this type of business, it is enough to open your own online store, as well as resell goods from Chinese suppliers. This list will help you.

Cloth

Regardless of the crisis, things continue to wear out and people need to update their wardrobe. If you are in doubt about what products will sell well in a crisis, open a clothing store and you won't regret it. There are certain differences between the clothing market and the food sector. There are people who prefer to wear out old things, in extreme cases, giving them in for repair. Nevertheless, a strong drop in demand is not observed.

There is a redistribution of the level of sales across different segments: medium-level goods are being bought less often, while cheap and expensive clothes, on the contrary, are being purchased more often. Since clothing items lose their versatility, in a crisis, citizens try to spend less on one set, but in total, specialized stores still receive quite a large profit.

The maximum income is received by those who provide the widest range. You can create used, inexpensive, mid-range, and high-end departments. Neighborhood retail second-hand and expensive clothes can show high efficiency if properly organized retail space. This business is thriving even in the toughest economic conditions.

What services are in demand in a crisis?

In a crisis, you can sell not only goods, but also certain services. Consulting is becoming especially relevant, but it is important to choose a popular direction and convey information about your services to potential customers. You can even do this with minimum investment. Also, a good result shows the combination of services with the sale of thematic goods.

Services and goods for festive and mourning rituals

Regardless of the crisis, people are born, they organize marriages, celebrate the birth of children, birthdays, die. These processes cannot be slowed down or completely canceled, since they are an integral part of human life. For this reason, the business with the provision of funeral goods and services is in stable demand. Almost anyone can open such a business, even in the absence of experience.

This is the easiest way to open own business with a minimum investment level in 2016. Prior to the immediate start of work, it is necessary to clearly define a specific area of \u200b\u200bactivity. Part of the funeral goods can be taken with payment upon sale, which makes it possible to save on individual purchases. If you start offering customers a high-level service, quality goods, you can get high profits even in a crisis.

Training of crisis managers

During a crisis, many business owners hope to find special managers to reorganize activities during difficult times in the economy. They change the basic principles of the operation of the enterprise so that the enterprise can receive greater benefits in the changed conditions. There are quite a few such specialists in our country, so many managers are forced to go to the appropriate courses on the instructions of the management. If you have personal knowledge in the relevant field or you know a person who can become a teacher in this direction, consider that 2016 will be profitable for you.

It is quite easy to organize such courses, while the benefits from this type of activity are especially high today. Knowledge and experience is a commodity that is constantly in demand. Professionals in any field are valued by businessmen for their experience in a particular type of activity.

Advice A: You can organize a whole group of training courses, as well as actively attract customers. To expand the coverage of the audience, it is advisable to create a platform on the Internet, through which you can provide paid information to a huge number of customers.

What to trade in the crisis of 2016 in a small town?

Small towns have their own specifics. On the one hand, large players are often absent in such markets, on the other hand, customers are divided among existing enterprises, and under normal conditions it is not a trivial task to lure them away. In a crisis, the cost of goods comes first. Offer a lower price for analogues or take a place in a new direction.

Products for children

During the crisis, the demand for high-quality goods for the child remains, which makes this direction very profitable. All parents intend to give their own children the best. Individual fathers and mothers, who are forced to spend even more time at work and in order to provide a more comfortable environment, try to compensate for the lack of their own attention to them. Today there is an increase in sales of children's goods. If you ask experts what is better to sell in a crisis, you can get different answers, but the sale of toys, clothes and hygiene products for children will sound quite often.

If you want to open up, then relying on children's clothing is a risky choice. Many people do not refuse used clothes, while new things are usually very expensive. It is not worth completely abandoning the corresponding segment, however, there is no need to significantly expand the range, because the benefit will be concentrated in other sections of this group of goods.

Alcoholic products

In times of crisis, the issue of stress relief and leisure comes to the fore. Alcoholic products in this occupies not last place so you can arrange on this profitable business, which will be popular in both large and small cities. If you are significantly limited in capital, then it is better to choose the latter option, as this will provide lower rental costs, and will also make it possible to avoid strong competition from large retail chains.

Today, the state is introducing a number of measures to combat counterfeit products. This is beneficial for a novice entrepreneur, as it allows an honest business to stay afloat. Despite the crisis of 2016, the alcohol trade remains profitable and can be considered as one of the key areas for starting a business with minimal investment. Before starting the sale of alcoholic products, it is necessary to issue the appropriate permits and familiarize yourself with legal acts affecting this market segment. With the right organization, a business selling alcoholic beverages can be very profitable. Last but not least is the choice of location for your store.

During a crisis, it is profitable to trade essential products, as well as provide services that save money. However, they can be combined within the same business. Using the example of selling auto parts and arranging a self-service car wash at a car wash store, other types of business can be considered. An excellent option is to organize various courses, including those on starting your own business. Many are looking for opportunities to earn more and reduce spending. Based on an understanding of the current market situation, it is possible to occupy a niche with low competition and high development potential. It is enough just to assess the market.

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Large intermediaries in a crisis are experiencing real economic stress, because in order to reduce costs and increase financial benefits from them, they are the first to get rid of them in the producer-seller-consumer chain. At the same time, the organization of such a low-cost intermediary as dropshipping can become a truly profitable business. You can also get your own small farming. Today profitable idea is an . Merchants should expand the range of available goods, since most of the population refuses expensive goods during a crisis. At the same time, they cannot be completely excluded from circulation. There should always be 10-15% of high-quality goods that will be bought from you, regardless of the crisis.

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Today, to open your online store, you no longer need special knowledge and experience. The number of suppliers is increasing and is not limited to China, and companies have appeared at the service of retailers that take care of everything - from the formation of an assortment to packaging and sending parcels (the so-called).

Not surprisingly, the number of people willing to engage in e-commerce has increased. But far from everyone succeeds: on 200,000 sites with signs of an online store, only 80,000 have traffic of more than 20 people a day.

In this article, we analyzed the statistics of online stores based on research materials for 2015-2016 and collected the most revealing facts, the knowledge of which will help you choose the right course when developing your online business.

Statistics of sales of goods in Russia and abroad - differences and features

The most noticeable difference between Russian retail and European and American retail is the disproportionately large number of sellers and buyers in Moscow compared to other regions. In the second half of 2016, the volume of the e-commerce market for Moscow was more than 60%.

Another difference is a large share of delivery of goods by self-delivery. This phenomenon has at least two reasons: the underdevelopment of delivery services, especially in the regions, and the desire of the buyer to save on delivery, especially if the amount of the check is small.

The next feature that researchers note when analyzing the Internet market is that cash payments for goods prevail in Russia.

In 2017, cash still dominates.

This should be taken into account by retailers when choosing payment methods. Your delivery service should have a well-established cash on delivery scheme, and the courier should be chosen taking into account the fact that he will have to deal with money, checks and invoices.

Rating of online stores - TOP-10 most successful

The giants of the e-commerce market, such as Ozone and Eldorado, have been in the lead for several years now. In the TOP-100 and even in the TOP-200 of online stores over the past two years, no new names have been added.

Here are the top ten stores with the highest sales volumes in 2016. If you want to get closer to the leaders in terms of profit, number of customers and other indicators, take an example from them.

1. ULMART.RU - department store. Turnover - 36,800 million rubles per year. Number of orders per year - 7360 000. Average check- 5000 rubles.

2. WILDBERRIES.RU - clothing, footwear and accessories store. Turnover - 32,800 million rubles per year. Number of orders per year - 17,000,000. Average bill - 1900 rubles.

3. CITILINK.RU - department store. Turnover - 20,400 million rubles per year. Number of orders per year - 1,570,000. Average check - 13,000 rubles.

4. MVIDEO.RU - hardware and electronics store. Turnover - 36,800 million rubles per year. Number of orders per year - 7,360,000. Average check - 5,000 rubles.

5. EXIST.RU - auto parts store. Turnover - 17,300 million rubles per year. The number of orders per year is 6,650,000. The average check is 2,600 rubles.

6. ELDORADO.RU - electronics and technology store. Turnover - 16,900 million rubles per year. Number of orders per year - 2,090,000. Average bill - 8100 rubles.

7. SVYAZNOY.RU - electronics and technology store. Turnover - 16,700 million rubles per year. Number of orders per year - 1,720,000. Average bill - 9400 rubles.

8. KUPIVIP.RU - clothing, footwear and accessories store. Turnover - 16,600 million rubles per year. Number of orders per year - 1,770,000. Average bill - 9400 rubles.

9. OZON.RU - department store. Turnover - 15,200 million rubles per year. Number of orders per year - 5,180,000. Average bill - 2900 rubles.

10. KOMUS.RU - office goods store. Turnover - 12,900 million rubles per year. Number of orders per year - 1,250,000. Average check - 10,300 rubles.

These companies account for about 30% of the Internet commerce market in Russia.

When forming the rating, the average check amount, the number of orders per year, site usability, the quality of the mobile version of the store, and SEO optimization indicators are also taken into account.

Statistics of goods sold: what sells better on the Internet

According to data for 2014-2015, household appliances (43% of orders), clothing and footwear (17% of orders), auto parts (10% of orders) were best sold on the Internet.

A fragment of a study on online sales statistics for 2015.

Now the trend of attendance different categories online stores are “aligned”. The leaders mentioned above in terms of demand are no longer developing so rapidly, they are “catching up” with children's goods, food, goods for animals, for construction and repair.

Research of online stores and their audience

28% choose to shop online because they can read product descriptions and take their time making a choice.

22% prefer online for more affordable prices.

11% believe that on the Internet you can find new and rare goods that are not available online.

Make your online store in such a way as to save the buyer's time, create an interesting assortment, write meaningful product descriptions, set attractive prices and implement loyalty programs. So you are more likely to become popular with buyers.

Average online store conversion: top 10 most converting products

Conversion rates are influenced not only by the profitability of the offer, the quality of the site and the relevance of the audience. It is also necessary to take into account the specifics of the product - it determines the audience, the conditions under which the decision to purchase is made, and other features that do not depend on advertising and sales managers.

The average conversion of online stores of different product groups according to the study Online Store Base:

Food delivery - 14.9%

Event tickets - 7.8%

Books - 3.6%

Intimate goods - 3.4%

Cosmetics, perfumery - 3.2%

Food - 3.1%

Medicine - 3.0%

Tires and wheels - 2.9%

Goods for children, toys - 2.8%

Hobbies and needlework - 2.5%.

The most non-converting commodity groups musical instruments (0.8%) and alcohol (0.6%) are recognized.

E-commerce forecasts: what to expect in the future

In 2016, the growth of online shoppers slowed down a bit compared to previous years. But market volumes continue to grow due to an increase in the frequency of purchases. People get experience with shops and online payments, they always have access to the Internet (almost everyone has a smartphone in their pocket), courier delivery expand the geography and improve the quality of services.

Given these favorable growth factors, we can make the following forecast for e-commerce statistics in Russia:

The key observation that e-commerce analysts make is something like this: every year the e-commerce market changes faster and faster. Therefore, it is important to follow trends, think through your actions five steps ahead and take into account global trends growth that will not stop soon.