How to open a business in the beauty industry from scratch? The world market of beauty salons: global trends and development prospects.

Text by Tatiana Blagovidova

Photo www.freepik.com, from the personal archive of Beauteam and Womenbz

The essence of the project:

• haircut by fixed price- 200 or 250 rubles (depending on the city), which takes no more than 20 minutes;
• payment is made through the terminal in cash or by card;
• the terminal also has a special fingerprint scanner: in this way, the client registers in the system and can participate in loyalty programs and other promotions (for example, receive the sixth haircut as a gift);
• a fingerprint is used to create a mark that the master has left the shift.

Terminal functions:

The technology allows us to build work without an administrator and thereby reduce the prices for the services themselves. The second point is that customers do not need to leave their phone number for various loyalty programs (many do not like this - they are afraid that they will constantly be called or sent SMS). In the case of a fingerprint, a phone is not needed, and the system still "remembers" the client.

For us, the terminal collects the following data: how many clients there were per day, week, month, what salary to write out to the master (masters work on a percentage of the service), how many customers paid by card, how many in cash, which services are more in demand. It turns out that the terminal helps to build analytics.

Due to the fact that we do not have an administrator, we save about 70,000 rubles per month

»

We are saving on all fronts at once:

• Area and rental price. We do not have a reception area - there is a neat, small terminal. Salon for 4 workplaces can be opened on 25 sq. m. In classic beauty salons, the average area is 60 square meters. m. The average rental price per 1 sq. m. m is 1000 rubles. That is, savings on rent - 35,000 rubles per month.

• Administrator salary. In a classic salon, there are at least two administrators, they work in shifts. Due to the fact that we do not have them, we save about 70,000 rubles a month. We pay subscription fee for the terminal, but it is several times less than the salary.

• Equipment and tools. We do not save money on this, because, I repeat, customers today are accustomed to good service, and in general, here we are talking about sincerely taking care of each client. We have professional equipment, tools, good furniture. But unlike a traditional salon, we save on the purchase of equipment and tools for related services A: manicure, hair coloring, solarium and so on.

Marina Ignatieva

Reading time: 13 minutes

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Every girl dreams of being beautiful. And, even if nature has not singled out something special, lovely ladies strive for perfection. After all, they can always order the services of a beauty salon. Whether someone wants to lose weight or make their skin softer and hair fuller, at their service at any time - a variety of procedures in a beauty salon.

What's new for us? What are the hottest services? Which procedure is contraindicated for you?

Reading our new article!

RECYTOS Skin

The unique RECYTOS-Skin treatment, which you will also hear about in beauty salons, will help achieve skin rejuvenation.

The procedure is indicated for loss of elasticity of the skin of the face and neck, decollete and hands, wrinkles, enlarged pores, stretch marks, etc.

It is used for skin rejuvenation and regeneration, as well as for the treatment of alopecia or hair loss.

pros

• Volumetric lifting effect.
• Formation of a subcutaneous framework from own new collagen fibers;
• Improvement in skin texture.
• Restoring the elasticity of skin vessels, improving cellular nutrition and respiration.
• The return to the "young" mode is the function of skin cell regeneration.

Price

From 32 thousand rubles.

PLEASE NOTE : The procedure is not indicated for people with a pacemaker, herpes in the rash stage, with pustular elements in the treated area, during pregnancy and lactation.

Let us still have long coats and warm trousers, do not put off depilation! The beauty industry is innovating.

Meet the SKIN`S polymer depilation system. Waxes are great for a variety of, including delicate, areas, for different types skin.

pros

A system that includes several quality products is considered to be:

• a faster, more effective and less traumatic method for sensitive skin in comparison with existing ones;
• the most painless hair removal procedure;
• suitable for both women and men;
• having no contraindications;
• exciting even super short hairs;
• pleasant even in terms of high plasticity and pleasant aromas, etc.

Price

The representative of the Premium class, which is Skin's, which has no analogues, cannot be cheap.

Get ready for the fact that for a modern practical method you will have to fork out.

Who, if not you, does not know that the trends in the field of manicure are drastically different from each other.

But this time we offer an acquaintance not just with a novelty, but with a new breath of fashionable manicure. The current trend in the face of a manicure with wire, invented by the creator of the fashion for a manicure with broken glass, will help create an incredible shape and design of nails.

pros

• Minimalists fall in love with this manicure, because everything is simple here - it is enough to border the nails with the thinnest wire, giving them any shape.
• All you need, apart from nail polish or nail glue, is a thin metal thread! This "tape" will "draw" everything you need (hieroglyphs, hearts, flowers, etc.), up to 3D pictures.

This freshest nail trend looks great with both bright and neutral polish.

But the simplest and most stylish is obtained with a colorless varnish. And it looks coolest if part of the nail remains transparent.

Price

It is clear that she has her own in every salon. But you definitely need to know that this filigree and painstaking work valued cheaply.

BY THE WAY : Beautiful, original - yes. But, say many young ladies who have tried this new product, it is not very convenient in everyday life.

Do you want to "reset" a few years, get rid of cellulite, sagging skin, scars and other things?

Contour plastic will help solve these and other problems and make your figure more beautiful for the holidays. This offer of modern cosmetology remains relevant this year.

pros

• Fast achievement of the desired result (up to half an hour).
• Absence or minimization of side effects.
• Painlessness.
• Long term effect.
• The presence of a huge arsenal of fillers, etc.

Price

During promotions, it can be 5 or more thousand rubles.

REMEMBER: The procedure is not indicated for pregnant women, as well as in the presence of a pacemaker, diabetes mellitus, blood diseases, neoplasms, open wounds on the skin.

Tired of tinting your eyebrows? Then this spa treatment is for you.

The new technique is based on the implementation of the finest hairs using manual tattooing. You get the most natural eyebrows.

pros

• Perfect brow shape.
• All materials are disposable.
• Individual color selection.
• Lower risk of infection.

Price

It is in the capital from 6 thousand rubles. Plus for the correction - 3-4 thousand rubles.

KNOW : The procedure is painful and does not differ in the duration of the effect. You can not resort to this service of a beauty salon for oncology, hepatitis, syphilis, HIV, insulin-dependent form of diabetes, poor blood clotting, acute inflammatory diseases, mental disorders, epilepsy

This is not rejuvenation! Carbon peeling is a treatment for acne and deep cleansing of the skin with the help of carbon peeling is widely used in cosmetology.

pros

• High efficiency in the treatment of comedones, acne, oily skin, enlarged pores.
• Painlessness.
• The short duration of the course, depending on the problem and its severity.
• Combination with other procedures (injection, care, etc.).
• All season.

Price

Depends on location - forehead, chin, nose, etc. Starts from 3000 rubles.

BY THE WAY : Do not resort to this procedure if you have oncology, exacerbation of chronic skin diseases, if you are pregnant or breastfeeding.

A simple procedure promises to create the desired oval face.

The procedure is carried out for aesthetic reasons by those who do not like sagging cheeks, facial asymmetry, mistakes in facial correction, etc.

pros

• No surgical intervention.
• Painlessness.
• Short rehabilitation.

YOU SHOULD KNOW IT : The procedure is not needed at a young age. And many experts consider it both unnecessary and dangerous.

If you are going to a beauty salon for this service, you should not have oncology, diabetes, connective tissue dysplasia, blood problems (poor clotting, low hemoglobin), epilepsy, neuropsychiatric, purulent, inflammatory diseases, immunodeficiency, overweight, etc. .d.

Price

It depends on the qualifications of the clinic and the practicing plastic surgeon, the complexity of the intervention, the amount of fat to be removed. It varies in this interval: 25,000-50,000 rubles.

The Rolland Express Hair Restoration Treatment consists of applying a mask containing mineral salts and ceramides to washed hair.

After washing off after a quarter of an hour, serum is applied to the hair to make it smooth and shiny.

pros

• Simplicity.
• Short time - everything happens in 30 minutes.
• Security.
• The result is smooth obedient hair for the specified time.

Price

In some salons it reaches 1500 rubles. (plus you will have to pay extra for laying 2900).

NEED TO KNOW : Despite the novelty, not all girls are enthusiastic about manipulation. Like, you can do it yourself at home. There are no contraindications, except for food intolerance.

Are you afraid of injections, but want to look chic? Then this modern method non-injection mesotherapy for you.

pros

• Absence of pain.
• Skin regeneration.
• Application in any area (décolleté, torso, limbs, etc.).
• Solving the problems of cellulite, hair loss, flabbiness, sagging skin, acne, wrinkles, swelling, etc.

Price

Depends on the part of the body - it's the face, or the neck, decollete, or all together. Starts from 2500 and above.

BY THE WAY : Long-term results in skin rejuvenation are achieved only when completing the entire course.

Another new beauty trend. And the essence of this innovative complex solution to facial skin problems is the simultaneous application of several face masks to different areas.

pros

• Solving several skin problems at the same time (after all, several masks are applied to different zones at once).
• High efficiency (powerful lifting effect, lymphatic drainage effect, etc.).

Price

Depends on the branding of the materials used, the artist and the number of sessions.

PLEASE NOTE : Yes, it is profitable and convenient. But this procedure, say dermatologists, is not so harmless. After all, one of the applied agents can cause an allergic reaction, and in such a situation it is difficult to establish which one is to blame. Apply before multi-masking each mask separately and watch!

What kind of business should a woman do? In this article, we will look at 5 interesting and original business ideas for active and purposeful girls

Hello dear girls and women! This is Alexander Berezhnov, an entrepreneur and one of the founders of the HiterBober.ru website.

Today, this wonderful article has been published on the pages of a business magazine especially for you.

What is a business for a woman? For some of you, this is a small home project, and someone wants to create a big interesting company.

In any case, the material in this article will help you structure your thoughts, give you new ideas and inspiration to start a new venture.

Below we will consider both classic and non-standard ways of starting a business for women, having studied which, dear girls, you will have new ideas for organizing your business.

So let's begin, dear ladies!

1. Business for a woman - myth or reality?

There is an opinion that business is the lot of the strong half of humanity. But in today's world of fast speeds and information technology, women are just as capable of running an entrepreneurial activity.

Practice shows that in some areas women are not only not inferior to men, but are also able to conduct business much more successfully. These are traditional women's areas: beauty and health (cosmetics, clothes, dancing, yoga, massage, health and rejuvenation procedures), cooking, psychology and pedagogy.

By the way, how, on an equal footing with men, women can create passive income for themselves, that is, such income that will come to you, regardless of whether you work or not. You have a question, how can this be, I do not work, but the money goes?

The methods described in the article about passive income can be a good alternative for you to start your own business.

Continuing the theme of business for women, having carried out some analysis, I noticed that, in terms of their psychological make-up, women are more patient and able to wait longer for results than men. In addition, women have better flexibility and intuition, and female charm often helps in negotiations with men.

When it comes to starting their own business, women of mature age often say that they don’t have the same energy anymore and that young girls will overtake them, because young people grasp everything on the fly, they are better versed in information technology etc.

Don't worry. Age is not at all a reason to abandon your entrepreneurial ideas, on the contrary, the older you are, the more life experience you have, you know different people, and are endowed with life wisdom.

For example, the famous successful woman entrepreneur Mary Kay (Mary Kay) - the founder of the cosmetics company of the same name, began her business closer to 50 years and achieved tremendous success.

And for those girls who want to start earning in the very near future (3-7 days), there is one very interesting way. It consists in the following.

And wherever there are a lot of people, naturally, there is money and a lot of it.

It has long been known that, for example, for messages with hidden advertising, our stars of show business, sports and politics receive a solid reward.

And it works like this.

For example, the famous showman, actor and KVN player Mikhail Galustyan, so beloved by young people, under the guise of ordinary text messages from his life, can “accidentally” advertise some store, person or event.

Of course, he will do this not by chance, but for a good fee of several thousand dollars.

In most cases, we are not as hyped as our star compatriots, but a thousand or two rubles a day can be earned here.

We described the ways to make money on Twitter in the article "", just read it.

2. What kind of business should a woman do or men who are not competitors

Usually, men prefer more "brutal" areas to open their business, such as construction, auto business, complex manufacturing business.

Dear girls, if you are looking for a good business idea, then we strongly recommend that you do not engage in such traditionally masculine types of business, especially if you do not have entrepreneurial experience yet.

Again, I recommend that you pay attention to world wide web. Even if you are just starting to explore the Internet, then believe me, no matter what business you do, if you do not actively advertise your project on the network, you will miss great opportunities.

And it doesn’t matter if you are engaged in an Internet business, opened your own beauty salon or provide any services at home, be sure to study the technologies for attracting customers via the Internet, order the development of your website, do more PR personal brand online and then your business against the background of competitors will look much more solid and develop faster.

It is much better if you start working on your project gradually. This is how you open a business minimum investment and avoid unnecessary losses at the start of your business.

If you already have some experience commercial activities, then you can try to open a more complex project, for example, an anti-cafe * .

anticafe- a cultural and entertainment institution free from alcohol and tobacco, where visitors pay for the time spent.

In an anti-cafe, usually food and drinks are not sold, but are included in the cost of staying in an institution.

Such women's business is already successfully developing both in large and provincial cities.

This best business for hospitable hostesses, who can start a more serious project, for example, opening their own hotel or a large restaurant in the future.

In it, I talked about seven proven ways to make money that are available to any girl.

3. 6 simple business ideas for women

We turn to a review of business ideas for women. Perhaps for some they will seem banal, but at the same time they have one thing. undeniable advantage- they all work exactly and have been tested in practice by thousands of women.

Business idea 1. Making and selling handmade crafts

Think back to your childhood. Surely you made something, did a “love story” at school, helped design wall newspapers at the institute, or liked to give gifts made by yourself.

All these skills can be turned into a good business.

Here are just some business ideas for handmade women:

• embroidery and beading;
• floristry, making bouquets of sweets and soft toys;
• creation of collages, postcards, posters;
• bags, wallets, boxes;

Your friends and girlfriends will be willing to buy all these things, and most importantly, you yourself will not spend money on gifts, because what you have done with your own hands is valued higher, and the cost of materials for making one craft usually does not exceed 100 - 500 rubles.

After a simple calculation, it turns out that if you spend an average of 300 rubles per unit made by yourself, then you can sell it for at least 1000 rubles, or even more. After all, this thing will have the status of an exclusive, made in a single copy!

And this is not all the money that you can earn by being able to do something well, for example, the same do-it-yourself crafts.

You can get no less, and maybe even more income by selling your knowledge.

Business idea 2.

If you are a mother or plan to become one in the future, then why not capitalize on your abilities given to you by nature in relation to children.

Now many parents are so busy with work that the maximum they can take the child to Kindergarten or school in the morning and pick him up in the evening.

But such educational and educational institutions Oddly enough, they practically do not develop the creative potential of the child.

A great solution here would be to create your own creative studio.

You can organize it right at home and teach children any applied arts and creativity that you own.

For example, modeling from plasticine or clay, embroidery, or cooking.

That is how one of the heroines of our business magazine, Anna Belan, opened her creative studio.

You can start by offering your services to friends, acquaintances or neighbors, and if things go well, then simply register as individual entrepreneur, (how to do it right, read the article "") and expand your activities on a larger scale.

Business idea 3. Courses of women's "tricks"

This business idea for women is a logical continuation of the previous one.

Women's tricks courses are a kind of club where you are an expert in any women's topic. There may be several such topics, it all depends on your level of training and experience.

For example, there are many women who would love to enroll in cooking classes, sewing classes, or parenting classes.

There are even girls who are ready to sign up for “female pickup” courses.

As you know, demand creates supply! Look around you for what people need, and then think about what you can offer them.

If in the course of your work you have secured the status a good specialist, then, together with organizational skills and a burning desire, you will be able to organize your business by creating a club of "women's tricks".

By following them, you will learn how you can make money without starting your own business.

Business idea 4. Women's clothing and underwear store

Do you like to dress beautifully and know a lot about fashion? Then perhaps the best solution for you is to open a women's clothing and underwear store.

By the way, if you look a little into the future, you can open your own store for women, where the assortment will not be limited only to clothes, for example, women's accessories and cosmetics can be sold here.

Yes, your store requires an investment of money, time and some experience in doing business.

In order for your business project to be successful, we advise you to analyze the already operating stores in this area. Go around a few of them, study their range, under the guise of a buyer, find out which products are in the greatest demand and why.

So your store will have a better chance of success.

Dear ladies, we categorically do not recommend that you take a loan to open your own business, especially if you do not have experience in this. It is better to start with a project that does not require investments, acquire the necessary skills, and then take on more complex business projects.

Brief steps to open a women's goods store:

• Demand analysis (we choose a niche and determine what exactly we will sell);
• Selection of premises (we rent or adapt our premises for trade, if any);
• Purchase of equipment and goods;
• Official registration of the company;
• Conducting an advertising campaign.

Business idea 5. Providing services in the field of beauty and health

Surely you also met them "Masha - manicure", "Marina - makeup artist", "Lilya - hairdresser", "Anna - yoga" and so on.

If you have a pronounced craving for beauty, lead healthy lifestyle life, then it's time to make money on the provision of such services for women and open your own small women's business.

Maybe you graduated from some special courses in beauty and health, or you are just interested in this direction.

Business idea 6. Buying a Sushi Master franchise

In this section, I want to present a business idea with minimal risk, namely, the purchase of a franchise of a Japanese restaurant chain.

Why am I suggesting this particular project? There are several reasons. And the main one: I know for sure that the scheme works. A good friend of mine named Sergey has already launched such a franchise in Maykop six months ago and is now making steady profits. So the project has been tested in practice, I can vouch for its effectiveness.

The second reason is the perspective of the niche. All over the world, there is an outflow of visitors from large expensive restaurants to more affordable ones. The establishments of Sushi Master are just such a plan. Even in small towns with a population of 50,000 or more, the idea has every chance of becoming profitable.

Franchise owners offer outlets four formats: "Island", "Street", "Food Court" and classic. Choose depending on the future location of the institution and your budget. Approximate investments - from 1.3 million rubles.

The partner receives a finished product with a working marketing scheme, a recognizable brand, unique recipes and proven cooking technologies. In addition, a special startup team will help launch the project as quickly and competently as possible. Specialists know how to effectively solve any of the likely problems and eliminate them immediately after the occurrence.

120 restaurants in 80 cities already bring their owners regular income. Among the owners there are girls. If they can do it, it will surely work for you too!

And here is what Alex Yanovsky, one of the owners of the Sushi Master chain, says about the advantages of the franchise:

Summing up the intermediate result

Regardless of which direction you choose to open your business, we want to give you a simple but proven technology for the successful start of a project.

Technology for a successful start in business for a woman:

1. Decide what you can do. Make a list of 30 things you enjoy doing. Don't rush, it will take some time. Stay alone with yourself and make sure that no one distracts you.
2. Match your favorite things with what you can do well. Keep in mind that your favorite business MUST be in demand by the market!
3. Find clients and earn your first money. This can be done by notifying your friends, acquaintances, relatives and neighbors, as well as by posting ads on the Internet.

So you can scale your business and increase its profits in the future - this is quite real.

A few months ago, we interviewed two female entrepreneurs who started their photography business.

How they did it, read in our interviews:

4. List of 30 business ideas for women in various fields

A mobile bath is a promising and profitable business, where you can earn more than 100 thousand rubles. per month. The main thing is to properly organize the business and notify as many people as possible about the services.

in the soap industry handmade you can create a business. To start, you need a minimum of skills and an investment of 10 thousand rubles. This is an ideal option for those who want to make money on creativity.

Direct sales of cosmetics are still popular, as they are beneficial not only for companies and their distributors, but also for consumers. However, the amount of profit in this business depends entirely on the seller.

The number of people wishing to open a manicure business is growing every year. How to open your own nail salon that can withstand the competition and that people will go to? Let's take a look at the ingredients for success...

Earn from 100,000 rubles. per month clean and save at the same time ~ 150,000 rubles. thanks to the payment terminal Superman, which replaces your administrator!

Tattoo parlors are a specific business, the opening of which has its own characteristics and pitfalls. In this article, we will cover all the key points that a beginner needs to know.

In Russia, there is a growing culture of getting manicures in specialized salons. To open a manicure office, you will need about 435 thousand rubles, and it can bring more than 100 thousand rubles. net income...

Business plan for an orthopedic salon in a city with a population of more than 1 million people. Investments - 1.58 million rubles, net profit- 150 thousand rubles. Payback period - 14 months.

The volume of investment costs in the business of opening a massage parlor is 676 thousand rubles. Payback period - 4 months.

White&Smile™ An innovative trend in the beauty industry in Europe, Russia and the CIS: cosmetic express teeth whitening system - income from 100 thousand rubles.

Investment costs in the project for the production of soap with volcanic ash amount to 2.7 million rubles. Payback period (PP, DPP) – 7 months.

The business of selling contact lenses through vending machines differs from other types of vending by a much greater profitability from each purchase. In this article, we present a calculation for a network of 10 points.

Investments in the project "Children's hairdressing salon" will amount to 1,103,000 rubles. To implement the project, own cash. Payback period - 20 months. Achieving the planned volume...

To implement the project, an investment of 2,555,000 rubles will be required, of which 2,000,000 rubles. amount to own funds, and 555,000 rubles. - borrowed.

Open own store or a LABBRA franchise island under the guidance of a professional team and start your successful business with a turnover of up to 12,000,000 rubles per year.

Barbershop is a trendy male business that can bring good profits and become a business for the soul. In this article, we calculated how much it would cost to open a men's salon.

The opening of the bath complex will require 3,454,000 rubles. The payback period of the bath complex will be 14 months, and the discounted payback period is 16 months.

Salt caves are one of the most promising species small business in the field of recreational and health services. This is a simple and understandable business model, small investments and low competition...

The project will require 1,687,700 rubles. start-up investment. Return on sales will be 65.6%, and the payback period is 7 months.

Production best solution to ensure the cleanliness of the premises - thermal shoe covers and devices for putting them on. Dealer program from the company "EcoMedicalPlus".

To open good center with five devices, you need to have five million rubles just for the purchase of equipment.

With an initial investment of about 650 thousand rubles. excluding working capital and about 1.2 million rubles. with working capital, a simple payback period of 2.1 years, an internal rate of return...

The average amount required to open your own office or class is from 150 thousand rubles, excluding organizational costs. This amount can be an order of magnitude more if you ...

Meet - Ally Webb, founder of the Drybar beauty salon chain (USA). How to walk the path from the master rendering salon services"at home" to one of the most successful business women in the beauty industry, who has built a network of 3,000 stylists? How do you write the “ultimate guide” filled to the brim with stylist tips and tricks on how to style long curly hair at home quickly and easily? Where did Alli get the money for her beauty business? What is her philosophy as the owner and director of a network of beauty salons? Read about this and much more in Ally Webb's interview with the Heymama portal. We at Salon Marketing have translated this interview for you, because only by expanding the boundaries and meeting new people do we become more successful.

ALLI WEBB FOUNDED DRYBAR, WROTE A BOOK, AND HAS A $70 MILLION BUSINESS. $

After years of work, finally learning how to deal with her unruly curls, Allie Webb founded Drybar. Starting a business that involved grooming friends' hair at their homes (we'd all love to have a friend like that!), she managed to grow it into a $70 million business. Allie's interview is worth a read, as is her new book, "Drybar: Everyone's Guide to Hair Care!" (). The book is what Allie calls "the most complete reference book" that is bursting at the seams with her advice and recommendations as a stylist and someone who has been trying to conquer long curly hair all her life. The book includes three detailed sections, over 100 stylish inspirational photographs, and step-by-step tutorials. The book is bright, positive and cheerful, the same as we, girls, after a chic styling!

1. Alli, we read your book with admiration! Congratulations! How did you come up with this idea?

2. Tell us your startup story. How did you get the money? How did you get started? Have you had to convince men that women should spend money on styling?

I've always struggled with my naturally curly hair and almost all my life. strove to have straight strands. After exploring several career paths, becoming a professional stylist and then a stay-at-home mom, I decided to start a Straight at Home mobile hair styling business where I went to all my mommy friends and styled their hair in the time when their children were sleeping. This small business quickly went uphill, and it dawned on me that I was not alone in my desire to have gorgeous hair.

Not only am I not alone, but there was actually a large unfilled niche in the market - there were no places where in a fun, pleasant environment and at an affordable price one could do the styling. I realized that I had to fill this niche. I turned to my older brother and business partner, Michael Landau, to help me make Drybar a reality. He gave me the money to open our first Drybar, but it wasn't easy to convince him! Michael (who's bald himself!) was worried that people wouldn't understand our concept of a hair salon, but he let me take a chance. My other business partner Cameron (also bald) knew right away - he knew all too well the difference between my naturally messy curls and the magic of great styling that made me really happy!

3. What is your philosophy as a businesswoman and as a boss?

Don't be afraid to express your opinion and thoughts. I think it took me some time to get used to my role and gain the confidence to say what I think. However, I have spent many years listening and learning, which is just as important.

4. You made a career in PR before becoming a hair stylist and opening a home-based salon. What helped you understand that women need a paradise where they can come just to dry their hair?

Working in my mobile business in hair styling, I was faced with such demand that I could barely keep up. I've asked my clients why they don't go to salons for styling and their answers have always been the same. There were only two options - either pay too much money for a haircut at an exorbitantly priced salon, or go to an inexpensive salon and end up with a haircut that wasn't professional enough. So I started thinking about opening my own. own salon where women could get their hair done in a fun, pleasant environment and at an affordable price. This is how the idea of ​​Drybar was born.

5. What do you think has made Drybar so successful that even new competitors that enter the market every day can't stop it? What is your recipe for success?

I think it's a combination of many things. We place great emphasis on exceptional customer service, training and growth of our employees. We also take our 10 Core Values ​​very seriously; one of them, "We are a family" is another key factor for us. When you work at Drybar, you are part of our family and enjoy working when you feel cared for.

6. We love the way you really stick to the bar concept at Drybar - the salons have bartenders and hairstyles are named after cocktails. How did such a concept come about?

When we started developing the idea, we approached our incredibly talented designer/architect Josh Heitler and detailed our vision based on many years of working in different salons and what I'm in Lately observed while visiting clients at home. First and foremost, for reasons that may (and may someday!) take up a whole book, I didn't want the Drybar to look like a traditional salon. I also didn't want women to look at themselves in the mirror while they were getting their hair done. We wanted our clients and stylists to be able to communicate easily, as if with friends in their favorite bar. I came up with the idea of ​​making the salon look like an actual bar. Josh and his team took all of that into account and he came back with a bunch of different prototypes and concepts. We all immediately chose "bar" and started!

7. Before you started Drybar, you were a stay-at-home mom who started taking salon clients "at home" to "get out of the house." How did it turn into a $70 million business?

In fact, I actually went to their house :). Transition to big business was, frankly, at first more a necessity than an opportunity. We had a very busy place in Brentwood. I remember calling Michael about three months later and saying "you can get us more places and ASAP!" He did just that, and we quickly opened bars in Studio City, West Hollywood, and the Palisades. Fortunately, we have seen the same demand and success in every new location. Michael at first thought it was a LA-only thing, but once we opened bars in Dallas, Texas and Scottsdale, Arizona and saw the same results, we knew this was the start of something big. We started thinking seriously about hiring a team and raising real money.

8. What 3 things would you advise a mom who wants to build her own business?

Find the right partners, especially those who are good at something you're not good at. In my case, it was my brother who had the business acumen and experience that I lacked at the time. And for him, I brought skills and knowledge about hair and how to run a salon. Also, you need to have a huge amount of support at home so that you have the time and mental energy to devote to your business.

9. What was the biggest challenge during the development and expansion of Drybar and how did you deal with it?

The hardest part of transforming into a big company is learning to let go of situations and truly allow smart people who we have hired to take the reins of government into their own hands. You just can't be involved in everything and make every decision.. It's still a constant struggle for me, it's all about keeping in touch with my team.

10. Are there any thoughts to expand your services?

Not! We really focus on one thing with all our focus and passion, and we are the best at it! Getting it right takes a lot of time, energy, money, and effort.

11. Previously, styling was only for special occasions. Taking the time to do something that makes you look and feel good can be something that will make a difference for a mom, making her more confident. A little bit of self-confidence can be what will put an end to it and move the situation to next level. Do you think that beauty can be a powerful tool in your search for success? Do you think Drybar has made a difference for busy women?

Our philosophy at Drybar has always been that we don't just sell styling, we sell confidence and happiness. I always feel more confident and strong when my hair looks great! I want women everywhere to be able to experience this feeling every day, not just on special occasions. I know for a fact that Drybar has changed and continues to change that. We see this again and again in every new city we visit. At first the ladies come predominantly on special occasions or events; but then they quickly realize that coming to Drybar is fun and relaxing, it's affordable. After Drybar they look and feel great and think “why can’t I do it on a regular Tuesday?!”

12. Can you tell us about your 10 core values?

As our team grew from a few people to several thousand (I can't believe we're over 3,000 now!) we decided to create our own set of values ​​that would help us focus on what's really important to us, and also help us attract new people who will join our culture. We spent a lot of time discussing and debating, and in the end, came up with 10 ideals that we now call the heart and soul of Drybar. We still spend a lot of time discussing these values ​​and make sure we live by these values.

In fact, my husband's sister, Sarah, our Human Resources Director, recently initiated an amazing program whereby people can recognize a team member who lives by our values ​​by sending them a "heart and soul" postcard. Recipients are pleased when they receive such a postcard, and if you go to any of office space our company, you will see hundreds of such postcards on the wall. It makes me feel proud and makes me happy.

13. What does it take to become a stylist at Drybar? What are you looking for?

First of all, we are looking for truly happy and friendly people. Of course, you must be a licensed stylist. We know that we can teach you how to do great styling - we are the real experts! What cannot be taught is to be a good and thoughtful person, and this is the most important thing for us. As we say in our values, life is too short not to improve somewhere.