The Russian Federation is one of the most favorable markets for the sale of a wide variety of products. Many novice businessmen who are just deciding on the choice of direction are interested in the best-selling goods in Russia. After all, not always only popularity plays a role. The success and profitability of the project is affected by competition and other factors. In the age of high technology, you can buy anything without leaving your computer screen. The following describes the top best-selling goods in Russia, which are not only popular with consumers, but are also an excellent object for making good profits.

Responsible Choice

It was thanks to demand and fashion trends that the best-selling goods in Russia appeared (2016). Statistics show that, as a rule, novice entrepreneurs prefer to work only with a certain category of products, most often it is no more than a couple of categories. On the one hand, this is correct, since the sphere of influence and the necessary knowledge should relate to a small area. With a huge assortment, it is quite difficult to track the popularity of a particular product. Each organization should have a top best-selling product, and the rest should only give a person a choice and show diversity. That is, if one direction was initially chosen, then gradually the business can be supplemented with related elements.

In the event that electronic space is chosen as the field for implementation, you can experiment. On the Internet, you can implement almost anything at the moment. However, no matter what method for doing business and distribution channel is chosen, it is still necessary not to miscalculate with the object. Properly chosen direction and scope will reduce risks and ensure fifty percent success. The top 10 best-selling goods in Russia in this case will certainly come in handy.

It is also important to understand how this or that will be bought in a period of economic instability. After all, during the crisis, the rating of the best-selling goods in Russia has changed somewhat. For example, it has become more elite products. This is due to the fact that the wealthy segments of the population, worrying about their condition and managing their money wisely, chose to save or invest their finances in things. These include products from precious metals, antiques and art objects. In this way, the rich protect their wealth from inflationary processes.

The top best-selling goods in Russia left the objects designed for the middle price segment. The people who prefer them have found themselves in a rather distressed situation and therefore began to switch to something that is of lower quality. These products also come at a reduced cost. For this reason, you need to be careful enough about the goods in this category, because in the event of a crisis, they will immediately lose their demand.

It can be concluded that, since social inequality in our country it excludes the middle class, and the bulk of the population either skims the cream or is below the poverty line, then you need to focus on such a market. Each direction has its own advantages and disadvantages. For example, elite goods can simply not be financially overpowered, and entry into this market is quite difficult. The sale of cheap products, of course, will quickly capture its audience and gain popularity. But at the same time, the minus of doing such a business is high and fierce competition. In this case, more well-known organizations and Chinese Internet sites. And although the best-selling product in Russia (2016) is any gadget, it is almost impossible to snatch your market share in this area.

Clothes, shoes and accessories

The top of the best-selling goods in Russia in 2016 is headed by this group. This is not surprising, since the protection of the skin and the desire to express oneself are on the list. human needs almost first place. It doesn’t matter how clothes are sold, in a store or via the Internet, there will always be a buyer for them. You can create an assortment of different price category. Thanks to this maneuvering, you can always adapt to the circumstances and find your target audience.

Selling goods in this category via the Internet, you may encounter a number of difficulties, but they are overlapped by a number of advantages. Twelve percent of customers become buyers of clothes, shoes and accessories through the World Wide Web. This business is a very good idea for women. The main thing when selling through electronic resource- This is a worthy design and content of the site. The photos should represent the item as accurately as possible. This will help prevent unsatisfied reviews and return problems. For a client, buying things on the Internet is always a pig in a poke. It is never possible to predict which product real life. For consumers, the Internet is a very convenient platform in terms of search. For example, in order to purchase your favorite thing, it is not necessary to go around a bunch of stores. All you need to do is type in the required phrase into the search engine. But it mostly works for famous brands.

In any case, clothes and shoes are the best-selling goods in Russia. Statistics show that twelve percent of customers are buyers of these products on the Internet. Other sources say that the most popular purchase among the fair sex is a dress. All this confirms the success of the business in this industry.

Event Tickets

The 10 best-selling goods in Russia continue tickets. After all, if earlier resellers were engaged in such a business, now it is more and more legal and simple. A person, as in the previous case, does not need to go anywhere in order to purchase the coveted ticket. All it takes is a couple of mouse clicks. In times of the development of Internet technologies, even such a service as selling tickets is not a problem.

Entering this market is very difficult. The reason for this is high degree competition. The problem also lies in finding potential partners. They must be directly the organizers of the events. But a serious attitude and determination will help overcome difficulties, because efforts will pay off over time. Not without reason, the best-selling goods in Russia include Internet tickets.

Cosmetics and perfumery

Continuing the topic of sales in the Internet space, we can say about the popularity of cosmetics and perfumes. The boom on them especially grows on the eve of the holidays. Many prefer to purchase this product, thus, only because of its cheapness. This is basically a conservative psychotype of buyers who, having chosen one brand, remain faithful to it for many years. And of course, do not forget about the huge savings in time and effort. The success of a business in this area depends very much on the quality of products and the way they are promoted. In this market, companies of well-known and trusted brands mainly have their stable target audience. Cosmetics and perfumery is what immediately comes to mind when choosing a gift. In the electronic space, about ten percent of users order these products.

Medications

People will always get sick, so the top sellers non-grocery goods in Russia it is medicines. It speaks only great amount pharmacies, which are located literally at every step. When purchasing this product pharmaceutical industry man relies on trust. And even despite all the harm that pills, herbs and dietary supplements can cause to the health and vital functions of the body, they are in demand and occupy their niche.

If a person is engaged in a business related to pharmaceuticals, then he must be confident in the reliability of suppliers, as well as the quality of the drugs sold.

LEDs

The best-selling product in Russia (2017) is lighting devices powered by diodes. This year, it was this product that became a breakthrough. This is largely due to the fact that it is more economical. Such devices consume many times less electricity, while its consumption is such that the service life is much longer than that of conventional lamps. And again, the unstable economic situation played its role, as people are trying to save their money, trying to save even on small things. The LED business is very lucrative. However, the attractiveness of this area is also its disadvantage, because competition grows instantly.

Printed publications

Although now in all spheres of human activity are being introduced electronic technology but replace printed editions electronic books failed. A person's desire for knowledge and self-education is an integral part of his life. This business is very successful due to its payback. After all, cheating on books can be almost fifty percent. Even under this condition, people will buy printed publications. They are one of the best-selling products in the electronic space. The popularity of books is confirmed by the fact that people read everywhere, even in public transport. But the search for the necessary literature is a very laborious task, so the Internet is very useful in this sense.

Appliances

The rating of the best-selling goods in Russia could not do without this category. She takes her leadership positions quite justifiably. Indeed, without many goods, a person cannot imagine his modern life. Some prefer simplicity and cheapness and choose online stores. But most often people are afraid to miscalculate and choose well-known resources, so it is quite difficult to break into this market in the electronic space.

Most Russian residents still prefer to purchase equipment personally. Indeed, at the same time, a person can evaluate the quality of the purchased goods at least visually, that is, determine the model and make sure that there are no defects. But from this, the attractiveness of products in this area does not become lower. The most popular are small household appliances, such as irons, blenders, juicers, meat grinders. Beauty products occupy their niche in this sector. These include razors, hair dryers, epilators, electric shavers. Equipment for cars has its own segment - radios and navigators. The competition in this business is very strong, so it is difficult to break through with your home appliances project.

Furniture

The best-selling goods in Russia are largely related to home improvement and the human environment. Therefore, furniture is popular among the population. If people do not buy it during the repair process, then they periodically update their homes with such elements. If we talk about the Internet space, then the popularity of this product is somewhat lower. Few people have the imagination developed enough to imagine and visualize objects in their head. Sometimes it is quite difficult to estimate the dimensions of various objects, especially in order for them to fit perfectly into the room space. Moreover, a person often relies on his tactile sensations, and since in the course of his life he will have to constantly collide and touch pieces of furniture, touches should evoke pleasant feelings.

A different situation is when people choose a model personally, but order it via the Internet. But the success of such a project depends on the promotion of an online store. After all, sometimes analogues of models of well-known companies are made by underground organizations. In this case, a fake may not be of very high quality. In any case, both those who want to save money and those who prefer proven brands make up a huge segment of the furniture market.

Toys

This product is distinguished by the fact that it is popular with people on different stages life cycle. They are relevant for both children and older people (although their acquisition is declining during this period). In the Internet space, only five percent of Internet users prefer to buy these products. This segment is due to only one reason - it is a wide assortment choice. The Internet is the place to buy something out of the ordinary.

Toys occupy a separate niche self made, which most often become not child's play, but the subject of expensive collections. The advantage of this sector is that these products can be designed for different segments of society and social groups. Therefore, the business associated with toys will pay for itself. After all, it may involve the sale of goods, both cheap and more rare and elite.

power tools

This list, which characterizes the best-selling goods in Russia, is completed by power tools. They again continue the line of goods for the home. The range of consumers for these products is somewhat narrowed, because the main segment of consumers is the male part of the population. However, among it there are those who prefer to save money, and those who want to have a quality tool in their arsenal. But since it is not possible for everyone to purchase original equipment of well-known brands, many online stores successfully use this by selling goods of a low price category. This does not mean that they are of poor quality. Even a Chinese fake can last a long time. Among the Russian audience, the popularity of this product is due to the mentality and craving of men for the work process. This explains the popularity of power tools in the country.

Chinese fakes

Although the top of the most purchased goods in Russia has been completed, I would like to tell you about another group. But these are not goods made using high-tech Chinese brands, but counterfeits produced by underground firms. Their popularity is due to the ridiculous price. Not less than important point is that the Chinese have successfully noticed the psychotype of their client. They successfully manipulate the essence of people through the replica of famous brands. A person, seeing a familiar name, immediately draws attention to it.

But although everyone knows the low quality of these products, this is not always the case. There are things that are done very well. This is due to the fact that some organizations locate their enterprises in China due to cheap work force. Local craftsmen adopt the technology and distribute it to others. Of course, their target audience is very wide, since only a small percentage of Russian residents live luxuriously. Most of the population wants to buy more profitable, while adhering to a harmonious ratio of "price - quality".

The most demanded business - factors that determine the demand for a business + 9 ideas.

Let's be honest - almost any person does not want to work "for an uncle" all his life, and at one fine moment the understanding comes that it's time to start your own business.

But even in periods of economic prosperity, no one wants to be engaged in the discovery of a deliberately failed idea.

What then to say about times of crisis, when the slightest mistake can lead to losses.

Therefore, any entrepreneurial activity must begin with the search and selection of ideas.

And if you are reading this article, then you probably want to know which most wanted business.

Let's try to answer your question.

How is business demand determined?

It is impossible to say which business is in demand and which is not.

Do you remember this expression: “For every product there is a buyer”?

So this phrase clearly demonstrates the fact that all people are different, and what one needs will be absolutely useless for another.

In general, the following factors influence whether a business is in demand or not:

• country and regions in it;
• purchasing power of the population;
• season and fashion.

What is meant here?

For example, in Ecuador, no one needs fur coats or down jackets, and in winter in the north of Russia they will buy a swimsuit, except perhaps on sale.

Therefore, the choice of a business idea should be approached taking into account the above.

So that you can determine the demand for a business, study the following points:

• the presence and dynamics of demand for goods and services;
• availability of the necessary raw materials and materials;
• the presence of competitors and their pricing policy;
• short payback periods.

Thus, you just need to study the market and understand what the population of a particular country and locality needs.

For example, in a big city there will always be a demand for a business selling fresh vegetables and fruits, while in the village almost everyone has their own garden, and its inhabitants buy only those products that they cannot grow in their beds.

What is required from an entrepreneur to make his business in demand?

When starting a business, you should not rely only on luck.

Success depends not only on the influence of external factors, the entrepreneur himself must make every effort to be noticed.

• First, to determine whether a business is in demand or not, you need to select a few ideas and analyze the demand for them.

Secondly, the entrepreneur must convey to the consumer the importance of his goods or services, and prove that his business will really be in demand.

This is especially true for some new products on the market.

To do this, you need to conduct a competent and active advertising campaign.

• Thirdly, you will need to hire qualified personnel who can find an approach to each client and convince him that he needs a product or service.

The most demanded business in various fields

As it has already become clear, there is no single “recipe” for a business that can be called the most popular, if only because human needs are multifaceted.

Basically, there are three areas of business activity:

• trade;
• production;

Here are some examples various kinds business ideas that will be in demand among the population.

The most demanded business in the field of trade

We will not give examples in the form of opening stores with food or clothing.

Regardless of the income of the population in a given period, these goods will still be in demand among the population, people will simply try to save money.

However, I would like to pay more attention interesting ideas in demand business in modern times.

1. Thrift store.

"Business is the art of taking money out of someone else's pocket without resorting to violence."
Max Amsterdam

This demanded business is especially relevant during the crisis, both for entrepreneurs and for buyers.

At such a time, not everyone can afford expensive new clothes, so they are looking for cheaper options to dress.

You can open a regular, children's or elite one.

And investments for the implementation of such an idea will be minimal, since you will need to make investments in paperwork and renting a room.

Although even the second expenses can be removed if you create an online store in the form of a VK or Instagram page.

At first, you don’t even need to hire anyone, so the entrepreneur himself can take on the duties of the seller.

The point of a thrift store is that people bring their own clothes and set their own price on them, and you are required to sell them and take your commission.

When you open an IM, you will simply post information about the goods you sell online and give buyers the seller's contacts.

2. Selling organic and healthy food.

In the past few years, one can notice a trend of increasing popularity in the field of fitness and proper nutrition.

Besides, everything more people begins to take care of his health, and studies the composition of food products, which may even consist of various food additives and preservatives.

But to open an eco-shop that is really in demand among the population, you will have to invest quite large sums of money, advertise your business in high quality, and also find suppliers who specialize in the production of healthy food.

So, you can sell:

• organic fruits and vegetables;
• cereals and cereals;
• bakery products;
• natural sugar substitutes;
• vegetable and butter;
• dairy;
• fresh meat without stabilizers;
• natural sweets;
• tea and coffee;
• dried fruits and more.

You can also open your own online store and sell non-perishable products through it that can be sent by mail.

3. Opening a pharmacy.

Of course, not as simple as a grocery kiosk, but with the desire and the availability of funds, this is a great idea for a truly in-demand business.

The purchase of medicines and medicines is carried out daily, because people, unfortunately, do not stop getting sick.

To work in this area, the entrepreneur will need to collect a number of permits, obtain a license and hire workers with higher pharmaceutical education.

Investments in opening a pharmacy are really big, and we are not talking about expensive rent and paying decent wages to employees, but about purchasing goods - medicines of various kinds, medical cosmetics and other related products.

Demanded manufacturing business

The manufacturing industry is quite diverse and touches on various areas of life, and anyone who wants to own their own business will be able to find a business idea that is in demand.

1. Processing industries.

Our planet is increasingly reminiscent of a warehouse of used things, especially this problem is relevant in post-Soviet countries, where the processing industry is underdeveloped.

This area includes the idea of ​​rubber tires, glass containers, plastic, paper.

The profitability of such a business lies in the cheapness of raw materials and the presence of a small number of competitors, as well as the demand for processed products on the market.

To open such a really relevant and sought-after business, you must:

• determine the direction of activity;
• explore technological process production;
• rent a production facility outside the city;
• purchase the appropriate equipment;
• hire staff;
• find those who need recycled products.

2. Production of building materials.

Even during the crisis, cities continue to be built, and people make repairs in their homes.

And for this, various building materials are needed - wood, dry mixes, bricks, metal profiles, tiles and much more.

Therefore, opening even a small production of building materials, be sure that you will have a demanded business.

If you have a small start-up capital, then choose one direction and at first work on its development.

At first, you can sell finished goods to small hardware stores.

But as your business expands, do not be afraid to enter the regional and then the state market.

But in order for you to succeed, produce only high-quality building materials, and then you will always have buyers.

3. Production charcoal.

The scope of charcoal is quite wide.

It is used in the construction industry - for the production of varnishes, building powders, in production - as a fuel, in everyday life - for kindling fires in fireplaces, barbecues.

Thus, this production can be attributed to the demanded business, as it has diverse consumers.

To implement this idea, you do not need to rent a large room and buy expensive equipment.

For starters, you can limit yourself to 20 sq.m. and a furnace worth 350-450 thousand rubles.

Demanded business in the field of service provision

The service sector is especially attractive to those who like to communicate with people.

This includes entertainment, catering, household, financial, legal, insurance, hotel, postal and other services.

So, you will know the "kitchen" of the business from the inside, which will greatly facilitate your life.

1. Delivery service.

The demand for business in this service sector is associated with a constant increase in the number of online stores and the number of orders.

You can provide large goods, small parcels, ready meals, correspondence.

On the initial stage you can engage in such a business at the city level, that is, work with local online stores, catering establishments, offices and just the population.

To begin with, you will need a room for an office and a car - an easy one for delivering small parcels and correspondence and a freight one for large parcels.

Franchising is also highly developed in this business, so if you don’t want to start everything from scratch, you can buy a franchise.

2. Consulting: accounting, auditing and legal services.

This is really the most demanded business, as various individual entrepreneurs and companies are constantly opening.

But not everyone understands the issues of accounting and jurisprudence.

Firstly, many do not want to risk their money and are ready to entrust these matters to specialists, and secondly, there is no need to hire individual employees, it is enough to conclude agreements with such firms.

The business of providing consulting services is carried out by those who have the appropriate education and experience in this field.

Here you can act alone, or you can find the same specialists who will also be interested in their independence.

3. Website development.

Any self-respecting company or firm should have its own website.

But not everyone understands the issues of its creation, so they resort to the services of webmasters.

Therefore, website development services are a really demanded business, especially in modern times.

But still, the market is experiencing a shortage of competent and creative specialists, since most of them often offer to work according to a standard scheme.

In addition, most of the companies that have been operating for a long time have their own websites, but they need to be improved and constantly developed.

This once again confirms the fact that having knowledge in this area, you can safely start your own business.

You can act alone, but it is still better to team up with other webmasters and open a company.

Firstly, you will reduce costs by several times, and secondly, you will work in a team.

Actual business ideas for 2017 are collected in the video:

Suggested ideas are just a part of what can be opened most wanted business.

This also includes tailoring / repair of clothes and shoes, construction and repair work, PR, maintenance of electronic equipment and much more that the population needs.

Think about what you would like to do, choose an area, analyze your idea, and start acting.

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A high-margin product is a product for which there is always a consistently high demand and a small percentage of offers on the market. Each seller tries to sell products with high margins: they not only increase average check, but also give the highest profit. Business.ru has compiled a list of the highest-margin products of 2018.

Goods with high margin for business in 2018

Margin, in the simplest sense of the word, is a kind of synonym for the word “profit”, that is, the difference between the cost of a product and its selling price. It is the proceeds received from its sale that is the "margin".
Therefore, the higher the “margin” received for a product, the more high-margin it is.

That is why retailers around the world today are asking themselves main goal- sell high-margin goods in large volumes, thereby increasing your profits.

Today there are several types of margin: exchange, credit, banking, guarantee, maintenance, trading. In our article, we will focus on the trading (market) margin. We all know that a trade enterprise can only stay afloat through the markup on goods, which is necessary for making a profit.

Useful documents to download:

The Biznes.Ru Retail program will help you calculate the margin not only for a specific product, but for the entire store. It also makes it easy to automate workplace cashier, work with bulk goods, keep inventory records and sales analytics. Supports 54-FZ and EGAIS.

By “winding up” on the goods a trade margin of one hundred, two hundred, and sometimes three hundred percent, each seller is chasing profit. They are “stimulated” in this process by the fact that today in our country the maximum margin is not set, which means that any seller or owner of a service enterprise can set any margin depending on their needs and demand for goods.

Important! If the margin on your goods is prohibitive, then no one will buy such things or products.

Introducing your product range retail store new product, you must calculate the optimal markup level to achieve the desired margin after all costs have been covered.

Buyers of goods and consumers of services will never know how much they overpay for goods in reality - this can only be guessed at. On average, the margin level is 20 - 30% of the cost of goods or services, but for different categories goods margin can reach up to 1000%. And despite this, they are actively bought.

This, for example, is the purchase of things of world-famous brands - consumers overpay hundreds of times the cost of these goods and, of course, will continue to do so.

In general, all products can be divided into three categories:

1. Low Margin Products. These types of goods are sold everywhere, the demand for them is quite large, but due to the fact that such things can be bought at every corner, you can’t put too much markup on them. The purchase price of these goods is quite low, which means that a margin of more than 10-20% is not set for them. But, at the same time, such goods are the most sold, which means they will quickly “leave” the store windows.

The profitability of selling low-margin goods lies in the fact that the profit from them can be “removed” due to their good turnover, that is, “taken” by the number of goods sold. For example, low-margin products include household chemicals, toys, children's products, non-food products, etc. As for the service sector, the lowest level of margin is observed in the field of transportation;

2. Average margin goods. For such groups of goods, the “cheat” is higher than for low-margin goods, and all because these are no longer consumer goods and there are significantly fewer offers on the market. This category includes household appliances, in some stores the margin is 30-40% of its cost, or, for example, building materials;

3. High margin goods- These are goods that sell well "here and now." They are the most desired among retailers. These can be novelties, "seasonal goods" or goods for which demand is high on certain days of the year, or goods for which demand is consistently high, regardless of the time of year, the economic situation in the country and the income level of the population.

This includes Apple products, things of famous brands and brands, jewelry and products made of precious metals, etc. There is always a demand for such goods, which means that a 100% markup will not scare away customers!

As for the service sector, the absolute leader here, receiving the largest margin, is enterprises Catering. And this applies to both small cafes and elite restaurants, where a cup of coffee, the cost of which is no more than 40 rubles, can be sold for 400 or even a thousand rubles.

How to choose a profitable product for sale: business ideas

Important! The cheaper the cost of the product, at which the retailer purchased it for further resale, the lower the markup on it, and hence the size of the margin.

You can automate the calculation of the cost of goods and the trade margin by connecting

• sum up the average cost of transportation costs spent on the delivery of goods to the store;
• the average cost of customer service, including the salary of the seller, the cost of maintaining a trade enterprise;
• funds invested in advertising one unit of the product, as well as other costs.

Based on these components, you will receive the amount of markup on your product, which can be set on products.

Today, in a difficult economic period for the country, many retailers are tormented by the question: what high-margin products should be introduced into the store's assortment in order to increase the average check and get the most profit?

The Internet magazine Business.ru lists the top 10 high-margin products that can be sold at the highest markup in 2018.

Top 10 product categories with the highest margin

Beverages

The fact that drinks are one of the highest marginal products is known firsthand by experienced retailers and owners of catering establishments. So, for example, the cost of a liter of high-quality plain drinking water is no more than two rubles, but today the average liter bottled water on the market costs from 30 rubles.

Imported copies can cost a hundred rubles or more. For example, in resort towns (on the Russian Black Sea coast or abroad), the cost of bottled water in a five-liter container can reach several hundred rubles. And all the same, tourists will buy drinking water at such "mad" prices.

This, of course, is beneficial for sellers - the markup on water here can reach 100, 200, or even 500 percent, but in fact its actual cost is many times different from the price presented in the store.

The same can be said about drinks in catering establishments. The price of drinks can be increased several times. Even just by entering into the assortment of your grocery store hot tea or coffee, cocktails or refreshments, you can "win" a decent amount of funds and get a good margin.

Flowers

We “feel” for sellers and buyers the size of the margin in flower business. The price tag here is huge. For example, Ecuadorian roses, popular in our country, in Ecuador itself, in terms of Russian rubles, will cost 30-50 kopecks apiece, while in Russia their price today is from one hundred rubles per flower. Of course, the cost of a rose is “laid” with the cost of its delivery, but the amount of the markup is still significant.

Trading flowers is always profitable, especially in pre-holiday days. And, if the sale of flowers can be competently and beautifully “introduced” into the assortment of the store, then this will become a stable source of constant profit, since any flowers today are goods with a consistently high margin. The catch lies only in finding a reliable supplier who can deliver flowers at an attractive wholesale price for you.

Read more about how to open a flower shop in 2018,

Handmade

Today exclusive handmade products are wildly popular all over the world. It is very difficult to estimate their cost, which means that when selling and reselling them, the seller is free to "cheat" any price. Handmade products include handmade dolls, hand-sewn clothes, accessories, beautifully designed interior items, original designer “things” and other beautiful and stylish little things.

Retailers are sure that with a competent approach, adding such an exclusive hand-made item to the store's assortment, you can "put together" a fortune in the shortest possible time. Margin levels are really high here, demand is also high, and the supply market is still relatively calm.

This type of high-margin goods is suitable for various stores: from furniture stores to clothing stores, children's goods, accessories, etc. Today it is really profitable to sell handmade products to any retailer.

You can automate the calculation of the cost of goods and the trade margin by connecting

Holiday accessories

This category also includes goods at "unreasonably high" prices. Sellers, inflating the prices of goods for the holiday, are betting that people will be forced to purchase them at any cost. That is why a postcard - colored cardboard with a poem inside, the cost of which is several rubles - can cost up to a hundred rubles in stores today, and a simple balloon, filled with helium, the cost of 10 rubles, will cost 150!

That is why many retailers introduce these high-margin products into the store assortment: postcards, balloons, room decorations, “caps”, as well as wedding accessories, posters, flags and much, much more. The cost of all these goods is a penny, but the "margin" from their sale can reach hundreds and thousands of rubles. In addition, the demand for such products is always high.

Bijouterie

Products with high marginality, the introduction of which into the assortment of the store is quite profitable today, include various decorations, accessories, bijouterie. Expanding the range of such related products is relevant for shoe or clothing stores, underwear, and even a small retail outlet.

The margin on products made of colored plastic and glass - jewelry - can reach three hundred percent. Sometimes the cost of simple beads or accessories of famous brands can reach the cost jewelry from gold or silver. In other words, it is on the sale of "penny" jewelry that you can get especially large revenue in the store.

Expensive alcohol

Definitely a sale alcoholic products today it is a costly business, in addition to obtaining a license to sell alcohol, you need to follow special rules for trading, connect to the Unified State Automated information system and solve many other related problems. But all the time and material costs are more than offset by the margin received from the sale of alcohol.

And if, for example, in an average restaurant the cost of a bottle of good wine is at least tripled, then even in a grocery store, by “winding up” a markup of 100%, you will get a good profit. For elite sorts of alcohol and rare wines, this is far from the limit - alcohol has been and remains the highest marginal product and brings a net permanent profit to those who are engaged in its retail sale.

Have you opened a store, delivered goods, kept records and thought about automating its work? Pay attention to the accounting program Business.Ru Retail. It will allow you to easily automate the workplace of a cashier, work with weighted goods, keep inventory records and sales analytics. It also supports 54-FZ and EGAIS.

Loose tea and coffee

It is a surprising fact, but today more and more trade enterprises choose loose tea and coffee to sell related high-margin goods. All people love good tea and high-quality coffee, and true connoisseurs are ready to pay a “tidy” sum for their elite varieties.

For example, buying teas directly from China and selling them in your store with a 300% markup on the cost price, you can get an unconditional significant benefit.

This high-margin product has long established itself, and today the most popular varieties of elite Chinese tea can be found on the shelves not only in tea shops, but even in sports stores in the departments sports nutrition and retail grocery stores. Such a related product will in any case increase the average check in your store.

Cosmetics

Introducing cosmetics of well-known popular brands into the store's assortment of goods is a priori profitable business: the cost of cosmetic products, as a rule, does not exceed 20% of the market price of goods. That is, 80% of the cost of cosmetics is its beautiful packaging, promotion and advertising costs. But women - the main buyers of cosmetics - are ready to overpay for cosmetics of their favorite brands almost any amount of money.

The same applies to perfumes - their cost is much lower than market price. By making high-quality cosmetics or perfumes a related product in your store, you can increase the average bill and receive consistently high profits. This option of related products is also suitable for stores women's clothing, accessories, pharmacies, industrial goods stores and others.

Snacks and popcorn

The top ten products with the largest margin today, of course, include such popular products today as snacks, sweets, popcorn. These options for related products are good for outlets located in the centers of trade and entertainment. Also, these are generally really high-margin goods.

For example, by opening even a small point of sale of chewing marmalade, which children love so much, popcorn and other snacks near the cinema, in the amusement park, near the city water park, near children's playgrounds, you can recoup all costs in a matter of months. Just imagine: the cost of raw materials for popcorn - dry corn kernels - is ten times lower than the cost of ready-made hot popcorn!

And even the minimal costs for its production do not justify the high prices for this type of product: in movie theaters, the price of a box of hot popcorn can reach a thousand rubles.

The same applies to other sweets, chewing marmalade, cotton candy, ice cream - these high-margin products are always loved and desired among children, and that is why parents are ready to "spread out" a tidy sum for them. Introduction, for example, to the assortment of a children's goods store, a rack with "related" goods - sweets and chewing marmalade - after a short time you will receive tangible benefits.

About others effective ways increase sales in the grocery store

Accompanying services

A fairly profitable business today is to provide the population with services related to your business in the field of trade. You can also “wind up” prices here indefinitely, and all the same, these types of servants will be in demand among buyers.

For example, for a clothing store, these are clothing fitting services; for a furniture store, these are furniture collection and delivery services; decorating premises with fresh flowers, etc.

One has only to turn on the imagination, come up with a high-margin business for your business. related service, and you can not only increase profits, but also make them stable, thereby diversifying your business, finding new ways to generate income. It is this “niche” that is recognized by marketers and retailers as the most promising and profitable.

In general, experts advise entrepreneurs in the field of trade not to be afraid to take risks and introduce goods with high marginality into the assortment of the store. With a competent approach, weighing all the pros and cons, analyzing the market and competitors, you can increase profits.

But do not think that everything is so rosy: today, even when selling high-margin goods in a store, certain difficulties may arise, which means that an entrepreneur must be able to quickly respond to all changes in demand and the market, monitor the situation and try to keep up with the demands of the population .

What are the best small business products to sell?

Today, many are thinking about opening own business. Work in an organization and get just a fixed salary wages not so beneficial. It is much more interesting to open your own small company, hire employees and start making a profit. But is it really that simple? And what needs to be done in order for the business to flourish and bring more and more income every season.

The first step in creating your business is to define the scope of your business.

Conventionally, they can be divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let us dwell in more detail on the sale of goods.

First you need to determine the product that the company will trade. In addition, you will need to rent a room, possibly make repairs there, purchase necessary equipment, hire staff, develop a competent advertising policy, register entity. All these steps can take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Products that are always in demand

Such goods include those that consumers will use regardless of the economic situation in the country and the income level of a single family.

These include food, clothes, shoes, household appliances, cosmetics, household chemicals.

Most often, grocery stores open in residential complexes, on the ground floors of houses. In such stores, it is most profitable to sell goods that are in demand for every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausages, confectionery.

If the location of the store allows, you can organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, here you can allocate a separate area for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for customers living in nearby houses.

When opening a clothing store, you should first of all decide on the segment of customers - for which segment the clothes will be sold. Economy stores or stores for the middle class are in great demand. Opening a boutique of exclusive clothes should be done very carefully.

An interesting option is a store that sells goods for the holidays. It can be Balloons, garlands, ribbons, postcards, figurines. As a rule, the peak of sales in such stores falls on pre-holiday dates and during weddings.

Children's toys are no less interesting option. Few parents will refuse to regularly visit stores and buy goods for children. AT children's store you can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and different

Undoubtedly, selling products that are always in demand is practically a win-win option when starting a business. However, if you want to try selling something new and interesting, you can organize a business selling innovative products. Such stores can be created not only in special premises, but also to organize sales via the Internet.

A product will become innovative when new equipment, new raw materials are used for its production, the product will have new properties. In addition, the goods will go to new market sales.

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples of such products can be popular in recent times devices with information about sites. A code is placed on the item, by which any user mobile device using a webcam can get to the desired site. These can be electronic pages of manufacturers, pages in in social networks, websites of companies providing services to the public. Such links can be placed on clothing, printing, accessories for mobile devices.

In Asian restaurants, a “smart” menu has recently appeared. This is an interactive screen where you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices may become popular in our country in the next few years.

Not always innovative devices require a large amount of costs. Innovative can be called a familiar thing that will perform new functions.

For example, a bench on wheels will be a great accessory for any country house or cottage. Its difference from an ordinary bench is the ability to move to any part of the site with the help of special wheels. Even a child can handle it.

Recently, a lot of sites have appeared on the Internet where manufacturers offer various anti-stress toys. Such a product is in great demand, because it can be an excellent gift for the holiday or a souvenir.

What are the best commodities to start trading when opening your business?

Undoubtedly, every aspiring entrepreneur asked himself this question. Unfortunately, there can be no single answer here.

First of all, the geographical position of the region is of great importance. A product that sells well in cold cities is unlikely to take root in the southern part of the country.

Secondly, the peculiarity of a particular city should be taken into account. AT big cities expensive services are in demand, which cannot be said about towns and villages.

Thirdly, you should carefully study the market. If it is full of any product, then it will be possible to win a reliable position there only with a well-conducted advertising policy and a good customer base.

By the way, "word of mouth" in many cases can significantly increase sales, and hence profits. At the same time, if there is not a single organization offering such services in the region, it should be analyzed whether it will become in demand.

For example, a fencing accessories store is likely to close in the first few months if it operates in a small provincial town.

Communication with people working in related industries can be invaluable help when planning to open a company.

An online company can be an excellent alternative to a regular store. The advantages are obvious - there is no need to rent a room, you can significantly reduce the cost of hiring and remunerating staff, in addition, website advertising is built in a slightly different way than a stationary outlet.

Another advantage- this store has no territorial binding. If there is an established transport system, it will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. To date, some of the country's residents do not yet have free access to the global network, which means they will not be able to make purchases.

Another type of business is the provision of services. This could be a car repair shop, a photography company, or a party organizer. It all depends on the skills and abilities of the entrepreneur. If he does something well, the hobby can always be turned into a source of funds. With good quality, such a master will quickly become in demand.

Where to find business supplies

After determining the scope of activity and opening a store, suppliers should be found. Ideally, this should be several companies so that the difficult situation of one of them does not affect the activities new company. In addition, while maintaining certain types businesses should choose suppliers from different countries.

Contacts of manufacturers can be found on specialized sites. Several times a year, thematic exhibitions are organized, where you can conclude an agreement on favorable terms for both parties.

From the author: hello friends, readers of our blog! If you are considering starting a business in world wide web and you don’t know which niche to choose for trading, and what is better to sell in an online store, then you definitely come here. In the modern world, the number of online purchases is growing every day, and today I will tell you what people buy more often in online stores.

Nowadays it is very difficult to imagine a person without access to the Internet, and some even began to live in social networks! Today, you won’t surprise anyone with an online purchase, but in Russia there are still many shops that don’t want to completely go into the virtual world and leave offices and shops in real life, and our mentality is to blame for all this. However, I note that the scope of online trading is increasing more and more, and this process can no longer be stopped - its growth rate can be compared with a geometric progression or the multiplication of microbes.

online shopping stats

As I have already noted, the number of online purchases is increasing every year, and this happens for several reasons:

in online stores it is convenient to flip through catalogs and choose products with photos and text descriptions;

purchase price below market value;

you can place an order without leaving your home, and couriers bring purchases directly to your home;

you can order exclusive goods, even those that are not in our country;

convenient way payment - you can pay for purchases by cash on delivery or by bank transfer;

free shipping from another country - many consumers appreciate this factor.

Some statistics from global indicators: the volume of purchases by visitors to online stores has doubled over the past 4 years! If in 2012 this figure was equal to 1.07 trillion. dollars, then by the end of 2016 it approached 2.3 trillion. dollars, and the forecast for 2017 is almost 2.38 trillion. Doll.! Can you imagine these scales?

I will give general statistics of what people buy more often in online stores Russian Federation. In 2016, according to sociological surveys, the following figures are given: 7% prefer to shop in foreign stores, 43% of respondents choose domestic and foreign goods to the same extent, 50% of respondents acknowledged the fact that they bought at least once over the past year using the Internet.

The current 2017 promises to be even more promising than the past for online commerce. According to the survey results: 21% of Russian buyers want to master the purchase of goods from abroad and 22% - to get acquainted with the offers of the Russian Internet market.

Here is a list of countries that are most in demand among Russian consumers:

China - 46%;

Germany - 16%;

Turkey -12%;

France - 5%;

Great Britain - 2%.

Respondents also admitted to being cautious about online shopping, the reasons for this are as follows:

fear of not getting an order (51%);

the risk of purchasing a low-quality product (52%);

costs for the delivery of products (44%);

long delivery time (45%).

Now I will try to answer main question of our article, which is most often ordered in online stores. The popularity of online shopping has reached the point where everything is bought online today - from batteries to cars, but not all goods are equally popular. So…

Rating of the most popular products that people order through the online store:

1. Clothes.

There are 55% of buyers who prefer to buy fashion items through the World Wide Web. It is no secret that shoes, clothes and accessories are most often ordered in online stores. In this category, the main consumers are, of course, women.

The only obstacle - in most cases, it is unrealistic to try on the goods. But online stores are actively working in this direction, providing customers with a reliable dimensional grid and 3D viewing of goods. Recently, online stores have appeared more and more often, where you can order clothes at home along with a delivery and fitting service.

2. Electrical engineering.

Gadgets and small household appliances in online stores are purchased by 42% of respondents. Prices for this group of goods are usually lower than in regular store, therefore, even if you add shipping costs, it is still more profitable to buy online. But large household appliances are bought less often - 22% of respondents.

3. Goods for entertainment, toys.

36% of users buy. This category is popular with young mothers due to low prices. Children's goods can be found at a cost lower by 10-40% compared to the market. A large assortment allows you to choose a unique product without "shocking" your wallet. Now children's goods from Poland, such as strollers and shoes, are especially popular. This is European quality at a low price - in addition, the delivery time from Poland cannot be compared with China.

4. Cosmetics.

32% of respondents prefer to buy skin care products online. Perfumes and cosmetics are very popular due to their wide range and the ability to deliver to anywhere in the world. By the way, beauty products are in great demand not only among women, but also among men - recently, a strong half of humanity has begun to actively master the purchase of beauty products in online stores. Particularly popular are Korean brands and ECO cosmetics.

5. Software.

Runet is now flooded with sites where you can buy high-quality and inexpensive software. There is no doubt that this product will soon completely switch to Internet content.

6. Tickets.

Now few people go for tickets - no one likes to stand in a huge queue among a bunch of people. Many prefer to do it remotely, and it doesn't matter what the ticket is for - an event, a concert, a bus or a train. On the Internet, you can buy a ticket in a matter of minutes, without being distracted from everyday affairs.

7. Payment systems.

Since many users want to pay for services and goods without leaving their homes. By downloading the application, you can be aware of the balance on the card, pay utilities, replenish the account, etc. In this area, the market has stepped far enough.

I would also like to note the following types of goods that sell well through the online store (they, of course, make up a much smaller percentage than the previous products, but at the same time they sell well): spare parts and accessories for a car - they are bought by 14% of users; sporting goods -12% of respondents purchase items of this category in an online store.

This list of the most popular products has not changed lately, except that the leaders sometimes change places. But there is a forecast that smartphones will soon take first place in this ranking.

Perhaps the above data will help you, and where you can invest your money. After all, there is no doubt that online shopping will soon completely replace the usual one.

On this note, I will end my article. If you found it useful, subscribe to our blog and tell your friends about it on social networks - all of a sudden they will soon become your customers or partners. See you soon!