Encyclopedia of Marketing. How we started a business selling motor oil for cars Business selling motor oil in bulk

• Business attractiveness
• Room selection
• Staff recruitment

Unprecedented competition reigns in the retail trade today, it is already difficult to find a product that is not presented in sufficient quantities in your city. Engine oil is no exception in this sense. It is sold everywhere, anywhere - in shops, service stations, service centers, even on the roads.

However, it is open today new format trade in a similar product - bottled motor oil. Car owners immediately found a benefit from purchasing such a product. This is both a more favorable price and a proper quality for you. And most importantly, shops specializing in the sale of draft engine oil offer a free replacement, thereby taking the lion's share of customers from retail market motor oils in your city.

Business attractiveness

Retail trade in draft motor oil in our country is a very promising business. Judge for yourself. According to some reports, in Europe, about 80% of motor oils are bought by car owners directly at service centers, where they change it. Whereas in Russia everything is exactly the opposite.

Only 10% of car owners buy oil at service centers, the remaining 90% take motor oil in cans and replace it on their own. These are our drivers, nothing can be done, they trust only themselves.

Another positive point is the increase in the number of cars. Every year in our country, if you do not lie, the car fleet grows by 5-10%! That is, there are more and more potential customers. All and sundry sit behind the wheel. More and more women are joining the ranks of drivers.

By the way, women are a gold mine in this case. Let me explain why. Stores selling bottled engine oil often offer a free service for changing engine oil and filter if these components are purchased from that store.

This is a very good marketing ploy, since 99% of women are not able to change the oil on their own (they will not even unscrew the filter). Therefore, they will gladly go to such a store and become its loyal customers, the main thing is to lure them until the closest competitor does it.

And I will tell you that there are more and more competitors. Almost every town, more or less normal in terms of population, has shops selling draft motor oil from barrels. Now they are actively skimming the cream while the market is not overflowing yet.

Another pleasant fact is that the mark-up for bulk motor oil reaches 100 percent or more, especially for inexpensive oils. Today, there are already few retail products on which such a percentage can be marked up. Well, would you like to open a similar store in your city? Let's start with the premises for starting a business.

Room selection

Barrels with draft engine oil take up a lot of space, so you will have to find a room with an area of ​​20-30m2. Plus, you need a small warehouse for 10-15m2. One fact pleases - this is not for you children's store toys and investing in design is clearly not worth it.

Some do without repairs at all. Car owners are not whimsical people and will forgive you for any shortcomings in the arrangement of the store, so long as they do not offend him at the cost. Renting such an area will cost, depending on the region, from 15,000 rubles per month.

Geographical location also does not really matter. It can be a roadway of the city, or even a sleeping area. Believe me, a client will find you everywhere if you invest even a little in advertising and promotion point of sale.

Yes, you still have to find a room for a free oil change and a couple of "working hands" (if you plan to provide such a service). For this, a regular garage may also work.

How much money do you need to invest in opening a shop selling motor oil in bottling?

How much money do you need to start a business? Let's count. The first and foremost thing that should be in the store is barrels with bulk engine oil. We need a good assortment, at least 7-10 items, from expensive (elite oils) to cheap options.

Lukoil engine oil in a 216 liter barrel wholesale price will cost 14,200 rubles. That is, one liter in bulk will cost about 65 rubles. Oil from Gazpromneft is even cheaper - 10,300 rubles per barrel of 216 liters.

A more expensive option, ELF Evolution oil will cost 40,000 rubles per barrel of 216 liters or 185 rubles per liter. The prices are roughly the same for Castrol, Shell helix and Mobil.

Thus, we buy:

• 5 barrels of inexpensive oil ~ 70,000 rubles;
• 5 barrels of expensive oil ~ 200,000 rubles.

The total is 270,000 rubles, we spend on the purchase of draft oil. To begin with, it will be "for the eyes". Further, to expand the assortment, we must buy ordinary oil in cans of 2, 3-5 liters. Because there will be such clients who will not want to take "razlivnuha". We are a specialized store, and we must take with an assortment! This will take about 50,000 rubles more.

Then we must purchase related products, those that can be bought together with the oil: flushing oil, brake fluid, antifreeze, additives, auto chemicals, filters, candles, etc. Trading in such items can significantly increase the store's turnover. The purchase of related goods will take at least 100 thousand rubles.

Thus, according to our calculations, it will be necessary to allocate at least 420 thousand rubles to create a range of goods. But that's not all of the costs. We need showcases for displaying goods - plus another 20 thousand rubles, well, and possibly minor cosmetic repairs of the store and other expenses - 30,000 rubles. That is, it will be necessary to allocate about 500 thousand rubles for the opening of the store.

In other matters, start-up costs can be reduced by purchasing engine oil for sale. There are companies that are ready to give the oil with a deferred payment for several months or even until the moment of sale. At this point, as you agree, but starting in this way can be two to three times cheaper!

What is the OKVED code to indicate when registering a business for the sale of motor oil in bottling

To trade in engine oil, it is enough to register an ordinary individual entrepreneur in a local tax office... This case costs 800 rubles of state duty and takes 5 working days from the date of submission of documents for registration to the tax office. There will be no problem with this. When filling out the application, OKVED 50.50 "Retail trade in motor fuel" is indicated.

Which taxation system to choose for the store

This activity is not subject to licensing, which is good news. The only subtle point is that engine oil is an excisable product, therefore application of UTII(imputation) is not allowed. And this is the most advantageous special tax regime for retail facilities.

Therefore, you will have to apply a different taxation system - the simplified tax system, in the common people. You will have the choice of calculating tax either at a rate of 6% on proceeds or 15% on profits. We'll have to install a cash register in the store and register it with the Federal Tax Service. Nevertheless, like UTII, the simplified tax system exempts from the payment of income tax, VAT and tax on the property of the organization.

Staff recruitment

You will have to "sweat" a little with the search for adequate sellers in the store. You need not only someone with experience in sales, but also a salesperson who understands cars. It is very important that he can speak the same language with customers.

Not to mention the knowledge of the motor oil market, the popularity of certain motor oils among car owners, etc. This is not even discussed. A lot of buyers come to such a store for practical advice, for advice, and even for a heart-to-heart talk, such as:

“So I poured in oil from firm N, and a month later my engine was covered ... well, nothing happens. Please advise something reliable for my ten ... "

Ultimately, it is the salesperson who will generate the revenue for your store. Try to motivate the employee as much as possible. Do not spare money for a salary, give him a small salary, but a good percentage of the daily earnings.

A step-by-step plan for opening a shop selling motor oil in bulk

The organization of a business for the sale of bottled motor oil includes the following stages:

• Study of the market situation in order to determine a free niche in this segment.
• Drawing up a business plan and assessing financial capabilities. If own money not enough, it is necessary to find additional investments to open a retail outlet.
• Registration of individual entrepreneurs or legal entities. persons in the Federal Tax Service, Rosstat and off-budget funds.
• Conducting promotional activities.
• Search for premises, purchase of equipment and recruitment of personnel.
• Signing contracts with suppliers.

In addition, the organizer of this direction commercial activities must decide who will handle the administration and accounting.

How much can you earn selling engine oil

If you don’t spare the money to advertise your store, over time you can build up an excellent customer base that will generate daily gross income of $ 160 ($ 4,160 / month). The sum of all costs of the outlet (according to experienced entrepreneurs) does not exceed $ 2,500 / month. This means that the store selling engine oil on draft is $ 1,660 / month before taxes, or $ 1,400 after meeting its obligations.

What equipment to choose for a shop selling motor oil in bulk

For the normal functioning of a retail outlet, a novice entrepreneur must acquire:

• dispensers for engine oil;
• shelves, showcase and cabinets;
• lighting;
• oil change tools;
• computer for warehouse and accounting.

In addition to the listed equipment, according to the tax legislation of the Russian Federation, you will need a cash register, which you need not only to buy, but also to register with tax office, as well as conclude an agreement with a specialized company to conduct Maintenance.

Professional business plans on the topic:

• Business plan for the shop of draft motor oil (39 sheets) - DOWNLOAD ⬇
• Auto parts store business plan (44 sheets) - DOWNLOAD ⬇
• Building materials store business plan (51 sheets) - DOWNLOAD ⬇

Do I need a permit to open a shop selling bulk motor oil?

The good news for aspiring entrepreneurs who have decided to start selling motor oil in bulk is that this direction commercial activity does not require licenses or other special permits.

The main task of an entrepreneur in the trade of motor oils is to offer customers a different assortment of high-quality and modern species products. The outlet must have at least a hundred different types of car oils, and this is something that cannot be saved on.

Car oil should be different, like an expensive class that implements shopping centers famous brands, as well as the most budgetary, but high-quality car oil, which is intended for the widest circle of car owners.

Today, in the car market, barrel oil is offered for wide sale, which is sold for bottling, therefore, it must be available for sale. Also, the implementation should offer a car oil for Vehicle working on diesel fuel.

In addition, the store should have an assortment of related products - gearbox oil for any brand and type of car, of course, this oil is changed less often, but it is necessary. You can also have spark plugs, filters (oil, air, cabin, fuel). Another type of product range for trade is antifreeze, brake fluid, various lubricants and different types auto cosmetics.

If in trade there will be a large assortment products, then only then can you become competitive in this niche. The assortment sold should not be the same, it is necessary to regularly implement a marketing policy and, depending on demand, change it.

Subtleties that need to be passed when selling motor oils

Ideally, if your stall or pavilion is located near the service station. The best option is when the car oil outlet is located right in the service station building. In this case, customers can immediately change the oil.

The only difficulty can arise if the oil change masters themselves are also selling their own oil. The number of vehicles in our country is constantly growing. This significantly increases the number potential buyers and many of them are the weaker sex. It is women who are considered a gold mine in such a business, since outlets selling bulk motor oil quite often offer customers who purchase goods from them free oil and filter changes in their cars.

This marketing trick is very popular as most women are unable to carry out an oil change. Such car enthusiasts will gladly come to such a pavilion, and the main thing here is to attract their attention before competitors do. It is also worth noting that the mark-up on a car oil, when selling it for bottling, can be one hundred percent or more, especially for inexpensive car oils.

Advertising opportunities

Since the competition in the market for automotive oil and services for its replacement is quite high, it is necessary to carefully consider the strategy for promoting the product. You will need to use all the possibilities of advertising - you can look for effective advertising moves from competitors, or find out information about this on the Internet.

Successful retail outlets are those where their owners have informed potential buyers through advertising in the press, various guides for car owners. You can carry out various actions.

Sometimes well-advertised joint actions with service stations and well-known auto repair shops help to increase the attendance of your stall or pavilion.

What documents are required

Only after the case of opening a stall or pavilion for the sale of motor oils has been thought out, it is necessary to ensure legal grounds for his work. This will require:

1. Certificate of registration of an individual entrepreneur.
   2.Help that entity registered with the tax office.
   3. Permit for activities related to trade.
   4. A book that keeps records of income, registered without fail in the tax office.
   5. If the premises are not their own, a lease agreement is required, and the landlord must have a paper that confirms the right to operate the premises.
   6. Permission from the fire service and sanitary and epidemiological station.

Copies of permits and registration documents must be placed in the consumer's corner so that customers can make sure that the outlet is working legally. It is possible that permission is also required to place a sign outside the pavilion.

What needs to be done in advance

Employees are people on whom the turnover and profit of the business depends. Employees should be selected well in advance. When choosing a supplier of goods, the main attention should be paid to the cost, quality of tires, the location of the supplier, the performance of the company, the delivery schedule. All suppliers should be analyzed.

It is also necessary to think over the quantity and frequency of product deliveries. The transported goods can be insured. It is better to label each item in the warehouse. This will make it possible to trace the path of goods, simplify the accounting system, and prevent re-sorting and theft.

Similar materials

This statement fully applies to engine oil, which is sold everywhere: in shops and just on street stands, at gas stations and in service centers.

However, now trade in such products has received a new format, namely - sales for bottling engine oil (car oil)... Customers immediately saw the benefits of such an acquisition. They consist not only in an attractive price and decent product quality, but also in possibility of free oil change, which is provided by outlets specializing in the sale of bottled oil.

Draft Oil Trading: Assessment of Business Attractiveness

In Russian realities, the bottling trade in motor oils is considered a rather promising direction. As a comparison, you can look at the Western countries. There, about 80% of motor oils are purchased by car owners in branded service centers, where they are immediately replaced. In our country, the situation is the opposite: only 10% of car owners buy and change engine oil at service centers, while the remaining 90% buy it in cans and then change it on their own.

It is also worth noting that the mark-up on engine oil, when sold in bulk, can be 100% or more, especially for oils of inexpensive brands. Agree that now there are quite a few products, the sale of which at retail allows you to make such a markup.

Of course, another positive point is constant growth the total cars (according to statistics, by 5-10% annually). This greatly increases the number of potential clients and many of them are women. It is women who are a gold mine in this business, since outlets that sell bulk motor oil quite often offer customers who have bought products from them free oil and filter changes in the car. This marketing ploy is very successful, because most women are simply not able to make such a replacement on their own. So it turns out that motorists will gladly come to your store, and the main thing here is to attract their attention before a competing company does.

As for the competitors: there are more of them in this business every year and in almost every city there are already stores that specialize in the sale of motor oil for bottling from barrels. However, it is too early to say that the market in this direction is overcrowded.

Premises for organizing a business

The minimum area of ​​the room should be 25-30 m² because the oil drums take up a lot of space. You will also need a warehouse (area from 10-15 m²). Depending on the region, renting a suitable premises will cost from 15 thousand rubles per month.

That being said, you shouldn't invest a lot in interior design. It is enough to carry out small cosmetic work to make the store look neat, although some merchants do without repairs at all.

The location of such a retail outlet is not of fundamental importance. You can stay both in the immediate vicinity of the road and in a residential area. The consumer will be able to find you on their own, for this it is only necessary to spend a little on advertising of the future store.

Additionally, you should find a room where you will carry out a free replacement of the oil purchased from you and a master who will do this. For this purpose, you can try to go to a regular garage.

Required investments

For the store to function normally, you will need to purchase motor oil in barrels (7-10 varieties), including both expensive and affordable brands. It is better to start with the purchase of 5 barrels of inexpensive oil (total cost of 70 thousand rubles) and 5 expensive (total cost of 200 thousand rubles).

To expand the offered assortment, you should also purchase standard cans of engine oil, since customers will come who want to purchase it. This will have to spend about 50 thousand rubles.

An additional cost item will be the purchase of related products (filters, flushing oils, brake fluid, candles, antifreezes, additives and other auto chemicals). About 100 thousand rubles will be spent on this, but the availability of such goods can significantly increase the turnover of the outlet.

Consequently, the creation of a decent assortment line of the store will require about 420 thousand rubles. To the main costs, you need to add the cost of commercial equipment (about 20 thousand rubles) and the cost of carrying out (if necessary) cosmetic repairs in the room (30 thousand rubles).

Thus, the total cost of opening a store will be about 500 thousand rubles. This amount can be significantly reduced if it is possible to take motor oils for sale or with a deferred payment.

Required Documentation

To trade in motor oil, you must open an individual entrepreneur (800 rubles and 5 working days) indicating the OKVED code 50.50 (“retail trade in motor fuel).

This type of activity does not require licensing, but it should be borne in mind that motor oil belongs to the group of excisable goods, which excludes the use of UTII. It will be possible to use a simplified taxation system in the form of 15% of profit or 6% of revenue (optional).

You will also need to install cash register, which must be registered with the Federal Tax Service.

Personnel search

To work in a store, you should look for not just a person who has experience in sales, he should be well versed in both motor oils and cars in general. At the same time, it is desirable that the future seller has good communication skills and can talk with any of the customers in the same language, while giving good advice.

You can motivate the seller by assigning him a small salary and a bonus, which will be a good percentage of the store's revenue.

I first bought Total engine oil about 12 years ago to fill my Peugeot - it was the manufacturer's recommended oil. If it were not for this sticker with the logo of the French brand, the engine would most likely contain American or other well-known oil, which was then advertised. But Total is one of largest manufacturers petroleum products, one of the five world oil and gas giants. Fabien Voisin, the head of Total Vostok, tells us about how the company is gaining popularity among Russian motorists.

- What are the results of the year on the Russian market? What did you manage to achieve and what indicators to reach in financial and quantitative terms? What new items have you presented in Russia?

- I can say that 2017 was a successful year for us. The financial turnover amounted to about 10 billion rubles, which is 5% more than in the previous year.

The main achievement for the company was the construction of a plant in the city of Vorsino Kaluga region... We have already completed construction by 90% and, as planned, will launch in mid-2018.

Regarding the announcement of new products in Russia, several industrial products for the energy sector (for gas engines) and engine oils with viscosities designed for extremely low temperatures can be noted.

- Which segment do you see as the most promising in development and why: a line of light oils or oils for commercial vehicles?

- We are interested in both segments. Our product line includes a full range of products that are suitable for both passenger cars and trucks... Nevertheless, I believe that currently there is a huge potential in Russia, primarily for commercial vehicles.

Also, let's not forget about industrial lubricants - for the mining, steel, energy and other industries. These product lines are less well-known, but they represent a significant part of our business and have the potential to further development.

- You are an OEM supplier, for example, for the PSA group. What are your positions in the aftermarket segment? Who is your client? And what arguments do you use to attract new customers?

- We are proud to be partners of Groupe PSA, as you noted, and have been cooperating with Renault for over 40 years. However, Total is an OEM not only for French companies. We have strong and reliable partnerships with service centers Kia, Nissan, Mazda, if we talk about passenger cars. Among the freight transport, cooperation with KAMAZ is very important for us. The competition in this segment is very high, but we attract new customers thanks to quality service, which we are trying to promote on the Russian market. The high quality of our products is already known to many OEMs. Localization of production in 2018 will be another strong advantage.

- How is the motor oil market developing in a technological sense? What indicators are you trying to achieve? How would you describe the key characteristics of an ideal engine oil?

- There is a certain paradox in this, but the ideal engine oil is the one that matches the specific characteristics of the engine. Its development begins with joint research activities. So, starting next year, Total will become the first supplier of lubricants that meet the requirements for new Renault engines.

In terms of performance, there are several factors that need to be combined to help OEMs meet their technical challenges, the main one being to reduce CO 2 emissions.

- Does it make sense to create oil that can not be changed 50,000 km or even 100,000 km? Or is it economically unprofitable for the manufacturer?

“You know, some lubricants already have the required characteristics for extended and extra-extended drain intervals. The actual drain interval depends not only on the lubricants, but also on other factors, such as driving on city roads or country roads, average speed, mileage, road conditions, and fuel quality.

With regard to economic conditions, I can say that in all developed markets (and Russia is becoming one of them), the total consumption of lubricants is slightly decreasing due to evolution technical characteristics engines. However, at the same time, the demand for high-tech synthetic lubricants is increasing.

- Motorsport is a popular marketing ploy for manufacturers. Why did you choose rally raids?

- Total cooperates not only with rally-raids. We support our partners in those competitions in which they decide to participate. For example, KAMAZ and Peugeot win races such as the Dakar and Silk Way Rally. We also test endurance products with Aston Martin in Endurance competitions. And since we need to constantly innovate, we are actively working on Formula E (a class of electric car racing with open wheels) with the Virgin team that drives DS (PSA Group).

- The races use some kind of exclusive oil or standard, which can be bought in regular store?

“Of course, teams use lubricants specially formulated to meet the demands of extreme conditions. You will not be able to buy racing oil from the track in the store. Nevertheless, we sell in Russia some products that are used in motorsport - ELF HTX.

I would like to note that many developments introduced at competitions later become available to each buyer. For example, the properties of the Fuel Economy line are similar to those used for sports cars in competition. Our slogan: "The track is our laboratory!"

- What are your plans for 2018? What are your goals? What new items will the Russian buyer see?

- Our main goal in next year- launch own production lubricants price Vorsino | We will be able to withdraw to Russian market high quality products, developed in France, but produced in Russia and fully complying with the highest standards of Total. This is a really interesting and ambitious task!

That is why everyone has such an opportunity to open a motor oil store. Of course, the idea is not suitable for everyone, since for such a business idea you need to have a lot of promising ideas that will significantly affect the success of your business. And so let's take a look at some of the factors that can affect the success of your business. 1. The first thing to look for when opening an engine oil store is your competitors.

G-energy service

G -ENERGY SERVICE is an international project of Gazpromneft - Lubricants for the development of a network of authorized service stations. All stations are united by work in accordance with the advanced international standards customer service and the use of high-quality lubricants of the G-Energy and Gazpromneft brands. assistance in the design of service stations in accordance with the high standards of the program; assistance in purchasing high-quality oil change equipment; uninterrupted supply of premium lubricants to the station; training and professional development programs for personnel; global advertising and information support project.

FRANCHISE of the "Oil-Market" network of auto oil centers

"Oil-Market" is a well-known and popular Federal commercial network, which ensures customer loyalty, high customer traffic and stable revenue, i.e. You are joining a ready-made, reliable and successfully operating and growing business. Franchise "Oil-Market" - gives you the opportunity with minimal costs and risks to become the owner of a store under a well-known brand name, to open a profitable and stable business with well-established technologies.

Franchise motor oils

You do not need to create an online store from scratch, order a separate design and layout, buy an "engine" for work, etc.

Spend money on buying or renting a server, renting spare parts catalogs and connecting additional options.

You do not need to hire a programmer to maintain and support the system.

With DvizOK, you can start selling spare parts an hour after signing the contract. We have nearly 10 years of experience in the sale of auto parts.

Opening an auto oil store is easier than it sounds

Motor oil trade is a business that implies a number of its hidden nuances, so it is necessary to think over the plan to the smallest detail.

How to open a car oil store can hardly be read in any literature, because this area requires a unique approach.

This area of ​​business, namely the sale of motor oils, is quite promising, because every year there are more and more cars.

GUMMILAGER affiliate program

The affiliate program is based on the principles of franchising. We invite entrepreneurs from all regions of Russia to participate.

Each partner is assigned a territory.

There is a down payment. There is a grace period and special conditions work. Online store with flexible functionality.

Competitive prices and wide range of products. Actual original catalogs.

Support and training.

Open your business with a franchise network of regional auto complexes REAKTOR

REAKTOR is a dynamically developing company with many years of experience, which is more than 12 years successful work... The proof of this is the constantly increasing sales volumes, the number of cars serviced and the expanding range of services. Our franchise will allow you and your team to work actively, efficiently, quickly and smoothly, increasing your profits.

If you are reading this text, then, undoubtedly, the time has come to do something and develop.

Motor oil bottling business

Unprecedented competition reigns in the retail trade today, it is already difficult to find a product that is not presented in sufficient quantities in your city. Engine oil is no exception in this sense.

It is sold everywhere, anywhere - in shops, service stations, service centers, even on the roads.

Nevertheless, today a new format for trade in such a product has been opened - bottled motor oil. Car owners immediately found a benefit from purchasing such a product.

How to start a business selling auto products

The number of cars is growing every year, this trend is not only subject to big cities, but also small settlements.

A real car enthusiast takes care of his car, which means he is ready to invest money in it to ensure its normal operation.

And, of course, many car owners want to show their individuality or just decorate the car the way they want. In this regard, the market has long existed great amount variety of car accessories.

Car oil trade is one of the most profitable destinations retail auto goods. Spare parts are needed only in case of breakdowns, owners of new cars often do without buying spare parts altogether, repairing a car under warranty in service center. Optional equipment and other goods, for example, covers, are not bought by all motorists and not every year, in addition, these goods are sensitive to economic crises: they save money on them first of all.

But every car owner needs engine oil: regardless of whether a new car or an old one, it passes forty thousand a year, ten thousand or even stands in the garage, leaving it once a month. Engine oil is changed in every car at least once, and sometimes 2-3 times a year. Therefore, none of the shortcomings, the main one of which is attribution to excisable goods, can be considered sufficiently justified so that the store does not have car oils in the assortment.

Car oils are sold in two types: in packaging and in bottling. It is a common misconception that excise tax is required to be paid on the sale of draft oils, as opposed to packaged oils. It is difficult to find the roots of this misconception, but it may be related to the activities of individual dishonest tax inspectors. In the legislation there are no special instructions on taxation when selling just bottled motor oils: accordingly, the requirements are the same as for oils in packaging. Moreover, for the sale of draft oil, there is no need for any special quality documents, in comparison with packaged oil.

More significant is another reason why the owners of car dealerships do not want to get involved in the sale of oil from barrels. The manufacturer's packaging is a guarantee that the store does not bear any responsibility for the quality. The store will not accept any claims from a buyer whose engine is jammed due to oil, and not a single department of the RFP will make any claims to the seller either.

In addition, draft oil has a very bad reputation, which is why the demand for it is lower than for packaged oil. A dishonest seller has the physical ability to dilute expensive oil of foreign brands with cheap Russian, and only an expert examination can prove the fact of such fraud. The effect of such a mixture on the engine is unpredictable: the interaction of some incompatible additives from different oils can, when heated, to working temperature convert the oil into an acidic or alkaline slurry, which will render the engine unusable. After that, the car owner is provided with a major overhaul, and the store owner is provided with a check and a subpoena.

And finally, one more disadvantage: the oil in barrels needs to be stored somewhere. When there are at least five or six brands of oil in stock, and each barrel occupies about 1 m2, it is clear that the premises trading floor 8-10 m2 will be very small, visitors will simply have nowhere to turn around. Although car enthusiasts are not picky about the design and internal logistics of a car dealership, this is part of the reputation, and it is necessary to take care of it.

The main advantage of draft oils is the economic benefit from their sale. Now we are not even talking about "black" methods of earning. Oil in a barrel will cost an entrepreneur on average one and a half times cheaper than packed oil per liter. Thanks to this, the margin for it will be much higher.

For example, the purchase cost of Elf oil in a 4 liter package will be 1000-1100 rubles (250-260 rubles per liter), and it will be sold for 1500 rubles (375 rubles per liter). After deducting taxes and other expenses, the net income from one package will be about 350 rubles.

The purchase price of a barrel of the same oil is 40'000 rubles for 216 liters, that is, 185 rubles per liter or 740 rubles for 4 liters. This oil is sold at a price of 300-320 rubles per liter or 1200-1300 rubles for 4 liters. Net profit will be at least 500 rubles, that is, the sale of draft oil is 40-50% more profitable than packaged oil. When selling cheap oil, the difference is even more noticeable: up to 80%.

Selling oil in barrels or not is the choice of a specific entrepreneur: the economic plus is really significant and equalizes all possible cons. Moreover, if you treat your work honestly, buy oil in barrels only from trusted suppliers and control its quality, there should be no complaints from dissatisfied buyers.

Currently, every second resident of the country has a car, often not even one. That is why the business related to the sale of spare parts and other components for the car is very profitable and relevant today.

The complexity of such a business is quite specific, since it is unidirectional. But, nevertheless, most auto oil stores also offer accompanying services, thereby expanding the range and increasing the profit of the enterprise.

Competition will be a huge problem in the development of such a business, because this market niche is almost overflowing. One of the exits will be to find a good location for the store, in places with a very busy traffic of motorists. If, on the territory where your store will be located, there are already similar ones, then try to supplement its assortment, and not repeat it.

The main goal of your business is to offer the buyer as many choices of quality automotive oil as possible. Take care of your advantages over competitors, develop a more efficient service system in the enterprise.

In organizing the business itself, you will not have any problems, it is enough to choose the organizational and legal form of management and register your enterprise. As for capital investments, in this case they will be small, this is due to the fact that your activity will be mainly commercial. According to statistics, the project can pay off within six months, with other positive conditions.

In order for a business to develop successfully and bring tangible profits, you must first take care of drawing up a business plan. You can find some examples below in our article.

Registration moments of a business project - contains a guide to opening own store car oil. A theoretical description of the nature of the activity as a whole is presented. Sequential stages of business creation and implementation have been developed. A list of documents required for registration and state registration business. Particular attention is paid to complex and specific issues, to which special requirements are imposed. The most priority directions for further development of the project have been developed.

An effective enterprise management strategy is presented.

Feasibility study of the enterprise - business plan presented car shop, which also specializes in selling various oils... Contains a brief description of the VostokAvto store. The table is designed staffing table workers by profession. The list of advantages in car shop management is presented. Distribution is clearly defined job duties the personnel of the enterprise. SWOT analysis performed, presented Comparative characteristics store with its competitors, their strengths and weaknesses... The main technical and economic indicators for the project have been calculated.

Calculation of the main financial indicators of the project - a business plan of the Maslon enterprise has been developed. Unlike the above-described business projects, this one pays special attention to the marketing policy of the organization. Produced by a brief description of enterprise, developed and schematically presented organizational structure management at the enterprise. The main indicators of the financial and economic activities of the project are described. The tables show inflow and outflow indicators Money... The diagram shows the indicators financial sustainability enterprises, among which the ratio of current liquidity, provision of own working capital other.

Buy car oils wholesale and car chemicals wholesale

OilsOptom.ru - Oils Wholesale, auto oils (car motor oils wholesale, transmission oils, hydraulic oils, lubricants) coolants (antifreeze, antifreeze), auto chemicals, auto accessories, auto cosmetics ABRO, BODY, Turtle Wax and much more in bulk in Moscow and the region.

For many years we have been selling automotive oils, auto chemicals and auto cosmetics and can competently advise on all issues regarding the range and technical characteristics. But, as practice shows, those who buy wholesale auto chemicals and oils know the product as well as we do.

Our advantage is prices

Wholesalers are primarily interested in prices. The quality of the purchased product is also important, which ultimately determines your reputation as a seller (including ours). Therefore, offering to buy car oils, antifreeze, antifreeze, auto chemicals and auto cosmetics wholesale, we made a bet on high quality products by developing flexible pricing policy to make it a pleasure to work with us.

Why our prices for car oils are lower than those of many competitors:

• we work under direct contracts with leading manufacturers and distributors of auto oils and auto chemicals, which can significantly reduce the financial costs included in the cost of the goods;
• we buy oils in bulk (prices are also pleasantly low here). The same rule applies to auto accessories, cosmetics, chemicals;
• large storage areas allow maintaining a constant stock and ensuring 95% availability of the assortment at the time of order.

  The willingness to ship any batch of goods saves you time (and money, respectively).

That is why (and because we just good people and we share all the problems of motorists) you can buy wholesale chemicals, cosmetics and motor oil from us with tangible benefits, cheaper than from many well-known large suppliers.

Expand ↓

We work with a professional calculation. But humanly

95% of catalog items are in stock. If necessary goods was not in the warehouse, established direct deliveries allow us to quickly respond to the order and deliver it as soon as possible.

A personal manager works with each client, who will answer all questions and take over the execution of the order "from and to". All our specialists are competent in matters of price, assortment, properties and chemical characteristics of oils and auto chemistry, they are always ready to help choose the best delivery method, guide the buyer on the terms of shipment, delivery time of the order.

About delivery.

Today you bought auto oils, auto chemicals, auto cosmetics or car accessories wholesale from us - tomorrow we will deliver the order! The offer is relevant for buyers from Moscow and the nearest Moscow region. We also work with the regions, but the terms and cost of delivery are negotiated individually.

Wholesale oils and nothing else ?!

You can buy antifreeze, antifreeze, heat carrier from us and offer favorable price for any auto chemistry and cosmetics wholesale and retail. The priority area of ​​our company is, of course, wholesale trade car oils and auto chemistry. Auto shops, car markets, maintenance services, gas stations and specialized enterprises are our main clients. Nevertheless, we will always find time for those who want to buy high-quality car oils, even if only one canister with a capacity of, for example, 4 liters.