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How to learn shoe repair. Opening a shoe repair shop

When buying clothes and shoes, every time you involuntarily think: “How long will these things be worn without losing their presentation? And it is sometimes very difficult to answer objectively. The problem is especially acute with the wear of shoes. And here it is impossible to guess what is better: to buy expensive shoes in the hope of their quality, or cheap ones - to take a month, and it was not a pity to throw them away. But even with expensive shoes, breakdowns are not ruled out. Snakes, heels, arch supports, heels - all this sometimes requires repair. And here again the problem arises - where to find a good shoemaker? In which workshop should I take it so that I don’t have to go there again in a week?

This is where the business idea is born - the provision of shoe repair services. And a good master will not remain without income. Moreover, to expand the client base, you do not need to resort to large-scale promotions. The quality of work will say everything for you, and the rumor will spread by itself - word of mouth in this case works flawlessly.

So how do you start a shoe repair business? Here we can offer two options.

1. Provision of services at home. Such a business can be classified as a home business. Do you repair shoes at home in your spare time from your main job? Of course, with this option, the circle of potential customers is slightly narrowed. Still, outdoor advertising and a workshop standing in a crowded place will attract more attention.

But, on the other hand, your income will be absolutely pure, not burdened with taxes. You will not have to pay for rent and maintenance of premises. The cost consists only of the cost of consumables and the purchase of tools. The purchase of the simplest equipment for shoe repair can cost about 15-30 thousand rubles. And if you search, you can find used machines in working condition. In addition, you will have full control over your time and independently determine the number of orders and set deadlines for their implementation.

The only downside to running this business from home may be complaints from other household members. Not everyone will like the smell of glue or the sound of a sewing machine from the next room.
But these are costs. We consider the essence of the business. And if you add another 10-20 thousand rubles of monthly income to your basic salary, then the option is quite worthy of attention.

2. Opening a shoe repair shop. The range of services that a professional workshop can provide is expanding significantly. From simple repairs to design changes and tailoring of shoes to order. Naturally, the client base will be much larger.

The organizational activities of the workshop business plan include:

— activity registration . Usually, to provide services, entrepreneurs register as individuals and choose the legal form of an individual entrepreneur or SPD. With this form, the amount of the monthly tax is fixed, and the reporting is quarterly. The only condition is the restriction on annual turnover. The cost of registration will be from 2000 to 6000 rubles. Terms of paperwork up to 10 days. No license is required to provide shoe repair services. But it will be necessary to obtain permission from the fire authorities, SES and local government to ensure that the conditions of the premises comply with the necessary standards. Registration of these documents will cost at least 500 rubles.

— room rental . It is desirable to have a repair shop in a busy place, with good traffic. These can be stand-alone pavilions at bus stops, rented space in shopping centers or premises on the first floors of residential buildings. Good results are shown by reception centers located in the courtyards of residential areas. Monthly rent on average will be from 200 to 1000 rubles. per sq.m. The cost of renting will have to be added to the cost of maintaining the premises (electricity, telephone, utility bills).

— purchase of equipment . The standard set of equipment and shoemaker's tools include:

* sewing machine - from 22,000 rubles.
* streamers for shoes complete with blocks - from 9600 rubles.
* machine for turning shoes - from 6000 rubles.
* press for gluing soles - from 6000 rubles.
* electric drill - from 920 rubles.
* machine for polishing shoes - from 6600 rubles.
* electric stove (for heating the glue) - from 500 rubles.
* shoe paw - from 800 rubles.
* hand tools (awl, wire cutters, hammers, needles, scissors, hooks) - from 500 rubles.

The number of machines is determined depending on the scope of the proposed work. The price may vary depending on the model, manufacturer, completeness and functions performed. Also, the cost of equipment should include the cost of delivery.

— purchase of consumables . Consumables include:

* glue - from 120 rubles / kg
* heel rubber - from 1100 rubles / sq.m.
* prevention - from 480 rubles / sq.m. or 40 rubles / pair
* polyurethane - from 3000 rubles / sq.m.
* heels - from 25 to 180 rubles / pair
* arch supports - from 5 rubles / pair
* snakes - from 6 rubles / piece
* soles - from 150 rubles / pair
* threads - from 300 rubles / kg

The cost of materials for repairs will cost 5-8 thousand rubles. per month. But, depending on the quality of the feedstock, the amount may increase.

— staff . The number of workers in a shoe repair shop can in principle be limited to one shoemaker. Its functions will include receiving orders, their execution, and record keeping. But, if the workshop is going to provide a full range of services for the repair and restoration of shoes, as well as gain a reputation as an elite one, then the staff will have to be expanded. At least in staffing two masters and an administrator must enter. The wages of workers are determined on the basis of the average wages by region.

Of course, these are just the main points of the business project. A lot of effort and time will have to be spent on finding and retaining your customers. And in this matter, in addition to advertising, due attention should be paid to the work schedule of the workshop. After all, it's not a secret for anyone that the delivery of shoes for repair usually occurs during a morning trip to work or an evening return home. And this fact must be taken into account when drawing up a work schedule. And, analyzing the experience gained by successful craftsmen, we can say that weekends are the most effective in terms of receiving orders.

Winning a reputation, along with quality, you need to set the time for the execution of work. Of course, some operations require additional time to set the glue, stretch, it is possible to purchase individual consumables. But the agreed deadlines must be exactly met, with the appropriate quality of work.

It is impossible to say with confidence that the shoe repair business will pay off in a matter of days and begin to bring huge income. However, given that the quality of today's shoes leaves much to be desired, we can safely say that a good shoemaker will not be left without work. And if there is permanent job, that is, a stable profit.

For many centuries, people have needed shoes and their maintenance. The volumes of the shoe industry remain high, and the demand for the services of shoe repairers does not subside. Moreover, people turn to repair worn-out pairs much more often than they buy new ones in a shoe store.

This applies to representatives of all classes. Elite boots for 1000 euros and modest sandals bought at a sale also need periodic repairs. Therefore, shoe repairmen have never been idle, and well-organized repair shops are still a very profitable type of business with minimum investment(such as the related key-making business).

Types of repair shops, their profitability

You can open a shoe repair shop in 3 formats: economy, medium level and VIP

1 Economy workshops the most common. Most often they are located in kiosks or small rented premises - 6-10 m2. Designed to provide a narrow range of services, such as:

  • replacement and repair of heels,
  • supinators,
  • heels,
  • soles,
  • insoles,
  • lightning and locks,
  • prevention installation,
  • line, paint.

To expand this list do not allow small areas on which it is impossible to place the corresponding equipment. The technique is usually used the simplest and cheapest, which allows you to install low prices for services. The target audience is the population of low or middle income level.

This line of business cannot be classified as highly profitable. An experienced shoemaker can repair 20 pairs of shoes per day. The average cost of services is 150 rubles. In this scenario, the daily income will be about 3 tr. About 1 tr should be subtracted from it. material costs. The total daily income will be best case will be 2 tr.

2 Enterprises middle level are distinguished by a wide range of services (up to 150 items) and a high level of prices. They are located on areas from 30 m2. Shoes are repaired using expensive high-quality equipment. They are in demand among the population of average and above average income levels.

Such workshops, with their proper placement and a constant flow of customers, can bring a good income. Judge for yourself: with 30 orders per day, an average cost of 500 rubles. the daily income will be 15 tr., and the profit minus the cost of materials - 10 tr.

3 VIP workshops specialize in luxury shoe repair. They are usually located in high-income neighborhoods and provide services to single clients. People who have bought shoes for several thousand dollars will never trust them to medium-sized and, especially, economy-sized enterprises. They prefer to repair it in such specialized workshops, equipped with appropriate equipment, allowing restoration of any level of complexity.

Such a business is highly profitable, but rare and risky. You will have to purchase equipment for at least 200 thousand dollars, and without a stable flow of customers, it will hardly pay off in less than 4-5 years.

Registration procedures

Sequencing:

  1. Registration of the company in the tax. When choosing a legal form, we recommend giving preference to IP. This will make it possible to apply UTII, and since 2013 - a patent form of taxation.
  2. Choice of OKVED codes:

    52.71 Repair of shoes and other leather goods
    52.74 Repair of household and personal items, n.e.c.

  3. Registration in the Pension Fund and others off-budget funds
  4. Purchase of a cash register or forms strict accountability
  5. Before opening a business, it is necessary to bring the premises in line with the requirements of the State and Rospotrebnadzor

room

The workshop is usually equipped with:

1. Kiosk (6-10 m2).

You can get this design in two ways:

  • rent a piece of land from the state (from 2 thousand rubles per month) and install an acquired stall on it (from 100 thousand rubles);
  • rent both land and a kiosk (from 30 tr. per month).

2. Separate room.

For a small workshop, it is enough to rent about 6 m2 (from 6 tr. per month). For a medium-sized enterprise, you will need at least 30 m2 (from 30 tr per month). It is advisable to place the workshop in a passable place - in the market, in the shopping center, ground floor houses in a densely populated residential area.

The room must have a reliable power source. Professional equipment used for shoe repair consumes a lot of electricity. Medium-sized establishments should be equipped in such a way that the pick-up and drop-off area is separated from the working area. In some cases, it is advisable to place reception points in large shopping centers, and carry out repairs in a hotel room.

Shoe repair equipment

Minimum set of equipment:

  • electric stove (for heating the glue) - 1000 r.
  • shoe paw - 1 tr.
  • grindstone - 3 tr.
  • electric drill - 1.5 tr.
  • shoe rasp - 250 r.
  • shoe gun - 250 r.
  • awl - 250 r.
  • pliers and wire cutters - 500 r.
  • a set of shoe needles - 500 rubles.
  • hammer and nails - 500 r.
  • abrasive skins - 10 r.

You will also need components in the amount of 5 tr. (pieces of leather, heel rubber, different soles, soles, polyurethane, special threads, arch supports, etc.)

To provide a wider range of services, you will need:

  • processing machine - from 40 tr.
  • sewing machine - from 6 tr.
  • burner - from 2.5 tr.
  • compressor - from 20 tr.

Staff

Most often, shoemakers work for themselves, organizing small firms. But if you want to create a business more large format, you will have to recruit specialists. This is a rather problematic issue. Shoemaker - rare profession. Shoemakers are trained only in some technical schools, where there is a specialty "Technology / Design of leather products." It is advisable to contact a recruiting agency if you cannot find staff through personal acquaintances.

Opening your own shoe shop promises good profits for entrepreneurs. There is a constant demand for this type of service, which means that the income will be constant, and the payback period will be short.

However, in order for your small business not to go bust, you need to know how to advertise a shoe repair shop, and for this, in turn, you need to choose only the most effective ways promotion and abandon deliberately losing methods.

This article is designed to help entrepreneurs determine which advertising methods are great for promoting a shoe shop, and which ones are more likely to hit the budget than bring serious benefits.

Point decoration

Facade

The design of the facade of a shoe repair shop, of course, is less important than the appearance of the beauty salon. However, this does not mean that this issue should not be given attention. Your premises should look neat and be clearly visible from the street, because often passers-by turn to the very workshop that they notice on the way to home, work and places where they shop.

Signboard

Order a bright and noticeable sign. It is she who is the most important tool outdoor advertising for a shoe shop. As a rule, the phrase “shoe repair” or the “speaking” name of the enterprise, for example, “Heel”, is written on it in large letters. The presence of a logo, for example, an image of a shoe or a boot, will not be superfluous, because it will also be a kind of marker that will not let passers-by confuse your workshop with a grocery store or a hairdresser. Usually the owners similar enterprises they prefer not to spend money on exquisite, elaborate luminous signs - a standard bright design made of durable materials will suffice.


LED scoreboard

If you do not want to miss potential customers passing by your point in the evening, order an LED display. The simplest, one-color option will be enough, because your task is precisely to inform passers-by. Such advertising media cost less than a full-fledged LED sign, which means that such an option is more preferable. The service life of such boards is very long - as a rule, they are able to operate around the clock for 10 years.


Outdoor advertising

Banners

Bright advertising banners, placed on the facade of your premises or near it, will also attract the attention of visitors. Such posters are a kind of guarantee that a passer-by will definitely notice your point. Moreover, such banners can contain basic information about services (usually in the form of a list).

This is an undoubted advantage of posters, because each potential client will know exactly what services he can count on in this workshop.


pillars

Standers are one of the most effective tools outdoor advertising. By placing them in front of your workshop, you, again, provide the point with additional attention to passers-by.

Such designs should be bright, and the text on them should be as "readable" as possible. Try not to use boring long phrases, focus on a concise and useful list of services for the consumer. Remember, a passer-by will not stop to take a closer look at your advertising medium.

All the necessary information on the pillar should be read in just a few seconds.


Pointers

Shoe repair signs are a necessary promotional tool, especially if your location is not on the first line of houses. As a rule, they are placed on the walls of houses near the enterprise itself.


Printable advertisement

Leaflets

Leaflets are inexpensive, but at the same time efficient view advertising. Order a batch from a printing house and distribute it to the mailboxes of nearby houses. Remember, they don't always have to be as visually appealing as beauty salon flyers. Therefore, you don't have to spend money on glossy printing and sophisticated design. The only exception will be, perhaps, only "elite" workshops and points where expensive shoes are sewn.


business cards

Business cards are a real "must have" for shoe shops. Be sure to order a batch at the printing house or advertising agency, after making sure that this media contains all the necessary information about your point, namely the address, phone number, short list services and hours of operation. Distribute business cards to each client - they will serve as a material reminder of your workshop.


Internet advertising

banner advertising

Advertising banners on city resources will be useful for a shoe repair shop, especially on early stages business. Giving it to all possible sites does not make sense - try to choose a few of the most popular pages that are visited by residents of your particular city.

Groups in social networks

Accounts in in social networks, namely on Vkontakte and Facebook, is a rather controversial decision, because users are unlikely to be interested in communities of this format. However, this service is free and you can creativity by posting interesting news and information about your services in a casual, engaging way. However, remember that such advertising is still relevant for more exclusive workshops than for ordinary “around the corner” format points.

Announcement Sites

Despite the fact that a person who wants to repair shoes is unlikely to look for a workshop on such resources, there is still a chance that a user will accidentally stumble upon your advertisement and remember it at the right time. Moreover, posting ads on such resources is free, which means that this opportunity is definitely worth using.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time for selection the right resources to create it and get profit from the site as quickly as possible.

Other

word of mouth

Remember the best advertising for businesses such as shoe repair shops, is a combination of price and quality. First of all, you need to make sure that your masters do really quality work that will make customers come back to you again and again.

Discounts and promotions

Despite the fact that such workshops rarely have a loyalty program, many aspiring entrepreneurs prefer to provide customers with special bonuses. So, for example, you can offer good discount if the visitor brings a friend. Such a measure is especially justified if you want to create a permanent customer base as quickly as possible.

Electronic directories

Registration on resources such as 2Gis and 2Geo will be a great help for business. However, remember that it is better to place your data in such directories for free, bypassing paid advertising. As a rule, it simply turns out to be ineffective.

What Ads Don't Work for Shoe Repair Shops

  1. Official site. Promotion via the Internet will not benefit the vast majority of shoe repair shops. The only exception will be, perhaps, only the points where shoes are sewn and repaired at high prices or workshops that not only repair shoes, but also pick up and deliver them after repair. But if you open a point of standard format, you simply do not need a site.
  2. Advertising on radio and television. Despite the fact that there is a massive demand for the services provided in such workshops, such points, as a rule, are not advertised in the media. This is explained simply - such advertising simply does not pay off. Yes, and people often prefer to rent shoes to workshops that are nearby.
  3. Advertising in magazines and newspapers. Such advertising also does not make sense for most workshops. However, if your services are expensive, and your company is positioned not just as a repair studio, but as a workshop where they work with really high-quality and very expensive shoes, such advertising can contribute to business development. However, in this case, you should not just give an advertising module, but write an article, for example, about shoe care, subtly and unobtrusively informing about your enterprise.

Investments: from 300 000 rubles

Payback: from 18 months

Entrepreneurs are looking for ideas with a minimum investment and quick payback periods. Shoe repair is just what you need. In the article you will clearly see what is required to implement this business.

business concept

A shoe repair shop is one of the most reliable types of business. The main plus is security from changes in the economy.

The shoe workshop has customers both in times of crisis, when the townspeople cannot spend money on buying new shoes, and in a period of general prosperity, when people can afford extra boots that need to be repaired sooner or later. Either way, the entrepreneur wins.

The target audience consists of four groups:

  • financially secure customers with expensive and high-quality shoes - from time to time even they need to be repaired (worn out soles, worn out heels);
  • middle-class people who want to extend the period of wearing shoes or restore a pair that is still wearable;
  • young people who do not know how to take care of things - they bring shoes with a high degree wear and tear;
  • pensioners - buying a new pair is difficult for them: hard new shoes are difficult to break in because of sore feet, and they also do not always have extra money.

Most of the clients are women.

What is required for implementation?

The key points for starting a business are a suitable premises, the purchase of equipment, the purchase of consumables, the arrangement of the working area and legal registration.

Suitable room. Locate a shoe repair shop in a place with a large daily flow of people. The best option- marketplace. Firstly, the cost of rent is low, and secondly, you do not have to spend money on repairs, since a market stall is not expected to have the style and decoration of a boutique.


Another option is a supermarket: it is always full of people here. Also, buyers often go to comfortable big stores. But you have to spend money on rent and stylish repairs. These investments can be recouped by raising prices for services - they can be higher than the citywide ones, since the workshop is located in a passing place.

  • customer reception area - chairs, notebook or laptop, table;
  • work area - if it is visible to customers - keep order in it. You can put plants in pots;
  • relaxation area - sometimes you need to relax: a comfortable chair is ideal.

Economic trick. By renting a room in a supermarket, you can organize there only a pick-up and drop-off point. The hired worker also pays off with customers, writes out receipts. You can repair shoes in any convenient place - even at home.

The main thing is to bring the repaired shoes at the specified time. But work separately only if you are sure of stable orders.

Equipment and consumables. It makes sense to buy used equipment. There is also nothing wrong with Chinese instruments. First of all, you need:

  • sewing machine;
  • hood;
  • lamp;
  • multifunctional machine.

The hood is necessary to protect the master from exposure to glue fumes. Despite manufacturers' assurances of its safety, it is still toxic. You will also need two tables and shelves for storing shoes and tools.

List of required materials:

  • heels;
  • lightning;
  • soles;
  • overlays;
  • heels;
  • threads;
  • glue;
  • nails;
  • patches;
  • supinators;
  • leather.

Do not neglect any of the lists. According to the law of meanness, in the very first orders, shoes with such damage will come across, for the elimination of which you do not have the materials.

Do not look for materials and equipment only on the Internet - find out who can give you unnecessary tools, look through the newspapers. Often they find the necessary things there.

Step by step start instructions

The instructions for starting a business in this case will not be fundamentally different from other similar types of entrepreneurship.

  1. To get started, register as individual entrepreneur. Afterwards, register tax office and pension fund. Next - get permission from the SES, the fire inspectorate and Rospotrebnadzor. Do not forget to open a bank account for cashless payments.
  2. Next, purchase equipment and materials. To decide how much and what you need, consider the season. According to experienced craftsmen, the most common orders are stitching new boots, patching holes and replacing heels. You can also use the trick - buy creams, sponges, laces and shoe horns for sale in the workshop.
  3. The next step is finding a room, renting it and furnishing it. And there are tricks here. In supermarkets, light pleasant music always plays - this encourages people to buy, which has been proven by professional psychologists. Don't neglect it.
  4. The last step is advertising. Do not hesitate to put up flyers and ads - they still attract the target audience. Advertising on radio stations also works well. In large cities, it makes sense to maintain a site.


Financial calculations

Let's give some rough estimates. In each individual case, they will vary depending on various factors - the population of the city, the planned flow of customers and the scale of work.

Start-up capital

External repair of the premises with the replacement of electrical wiring, the installation of lamps and hoods will cost 75,000 rubles. The purchase of equipment will “pull” 200,000 rubles out of your pocket, consumables and related products - another 15,000 rubles. Approximately 14 thousand will go to advertising costs. Thus, we get start-up capital a little over 300 thousand rubles.

Monthly expenses

Now let's decide on current expenses - every month you will have to pay about 18,750 rubles. for rent, 7,500 rubles. for the Internet and signaling, 7,500 rubles. for the salary of the owner, the same for the salary of the second master, and another 12,500 rubles. - to the receiver. Total - 27,500 rubles. In general, the expense is 66,250 rubles. per month.

How much can you earn

If every day the workshop is visited by 10 clients with an average check of 375 rubles, then we receive an income of 112,500 rubles per month. Subtract from this amount monthly expenses and we get net profit, equal to 46,250 rubles.

Payback periods

When recalculating the initial data, we conclude that the workshop will begin to pay off in about 18 months from the date of opening.

Business features

The main advantage of business is reliability. In any economic situation, the master has a stable flow of clients. Offer when there is a downturn accompanying services- bag repair Also, do not forget about the opportunity to sell auxiliary products. Such a business is suitable for beginner entrepreneurs, since the risks of burnout in it are low, and there are practically no pitfalls.

Conclusion

Before you open a repair shop, study the “terrain”: what is the traffic, are there competitors nearby, as well as the general level of prosperity of the inhabitants of the area. A business will be successful if such nuances as the level of service, prices and the presence of competition are fully taken into account.

Shoe repair seems to be one of the most affordable and low-budget types of business. Indeed, kiosks and pavilions where you can replace the heel or glue the sole, in big city meet at almost every stop. But this format of service remains in demand only among the most unpretentious customers: trying to provide high-quality care for expensive shoes, many citizens prefer to use the services of professional workshops.

So how to open a shoe repair shop with your own hands? First of all, it should be noted that newcomers to this industry have nothing to do: without an in-depth study of the subject, it is impossible to choose the right equipment, properly organize the maintenance cycle and evaluate the qualifications of their employees. Also, marketing knowledge will not interfere: the market has long been occupied by single craftsmen, and therefore the entrepreneur will have to fight with them for each customer. Finally, a certain capital is needed: when using hand tools even a professional will not be able to meet the growing demands of customers for the quality of work, which means that you will have to buy sophisticated modern machines and special equipment.

Features of the shoe business

Despite the obvious prospects, a shoe repair shop cannot be opened blindly, guided by intuition. When compiling a business plan, an entrepreneur must understand - do citizens really need such a service? The approximate level of demand is clearly illustrated by the following data:

  • 10% of domestic and inexpensive imported shoes have to be repaired in the first year of operation. In the premium segment, this figure reaches 3.5%;
  • Two years later, the need for the services of a shoemaker appears in 25% of the owners of products in almost all price categories;
  • In the third year, 50% of buyers turn to workshops. By this time, imported shoes need to be prevented, while domestic shoes need more serious repairs;
  • 75% of the workshop's customers are middle- and high-income consumers. Such citizens do not buy shoes in spontaneous markets and in basement shops, where only inexpensive consumer goods are presented: when choosing a product, they are guided primarily by value for money. Such priorities explain their need for the services of repair specialists: shoes for 5000 rubles are more profitable to put in order than to replace with a new pair.

However, the constant high demand is not the only reason why start-up entrepreneurs are interested in the field of shoe repair.

It can be seen that:

  • In any market situation, the owner of the enterprise has the right to count on a stable income;
  • You don't need a huge investment to set up a shoe repair shop;
  • The organization of activities does not require large premises with expensive repairs;
  • There are many ways to develop an enterprise, including the creation of an entire network of local or regional significance.

The main disadvantage of this business seems to be competition: the low entry threshold allows anyone to open their own kiosk. But this accessibility has a downside: most entrepreneurs working in the service sector are rather artisans who have a rather vague idea of ​​the rules of doing business. If you think about how to open shoe repair correctly, then it is quite possible to lure a significant part of their customers to you.

Types of shoe shops

Speaking of shoe repair, many imagine a small kiosk at a bus stop, where a lone master performs the simplest operations. However, workshops of different sizes, oriented to all existing categories consumers - from pensioners to bankers:

  1. Shoe repair at home. A master who knows how to repair shoes and boots can serve customers in his spare time from his main job. Of course, in this case, the circle of customers is limited to acquaintances, but the cost of maintaining the premises is reduced to zero. Simple equipment and manual devices allow such specialists to earn up to 20 thousand rubles a month;
  2. Economy class workshop. Included in the top for beginners. The enterprise is located in a kiosk and is equipped with the simplest equipment that allows to provide basic services. However, due to moderate prices, up to 20 clients visit the workshop per day with an average bill of 200–300 rubles, bringing a single master up to 3,000 rubles in profit;
  3. Workshop of the middle level. It usually opens in a shopping center or on the ground floor of an apartment building, in a room up to 50 m². Professional equipment allows masters to expand the range of services, set higher prices and serve up to 40 visitors per day. With an average check of 600-800 rubles, such a flow of customers brings up to 10 thousand rubles of daily income;
  4. Workshop of the premium segment. Repairs exceptionally expensive shoes famous brands. For this reason, special technologies and machines are used in the work, and the team is made up of expert craftsmen. Such a workshop should be opened in an elite area where wealthy people live. The flow of customers does not exceed 5-10 people per day, however average check reaches 6-10 thousand rubles;
  5. Franchise workshop. There are almost no noteworthy offers in the shoe sector. Existing Options, focused primarily on comprehensive consumer services, cost up to half a million rubles - for this money you can easily open your own workshop. Therefore, we can say that it is not advisable for a novice entrepreneur to buy a shoe repair franchise.

Shoe shop services

Shoe repair business idea should be needs-driven target audience. Therefore, the list of services must be compiled on the basis of the actual demand for certain types of work, in order to subsequently select the equipment necessary for their implementation. For example, consider how much shoe repair costs in mid-level workshops:

Shoe shop services

Type of work Price range, rub.
Preventive work
Shoe cleaning 1500–1800
Prevention of low shoes 1800–2200
Shoe Prevention 2200–2500
Boots prevention 2700–2900
Prevention of ugg boots 2200–2500
Replacing the prophylactic outsole 1500–1700
sole repair
Sole gluing 500–1000
Complete sole replacement 1700–3700
Heel replacement 500–1000
Heel replacement 2000–2800
Heel repair 1000–1500
Leather strap on heels 1600–2200
Upper part repair
Zipper Replacement 400–1000
Slider Replacement 250–300
Replacing a button or button 150–200
Stretching in the foot 600–1500
Stretching in the ankle 600–1700
Shaft stitching 1800–3600
Glassage 1500–2000
repainting 1000–3500
Interior repair
Installing an internal patch 450–1500
Leatherette insole replacement 800–1100
Leather insole replacement 600–1000
Arch support replacement 800–1200
Gluing insoles 150–200
Replacing the soft heel 1000–2500

Business registration

The simplest ones can be implemented without registration. The creation of a shoe workshop is not one of them: even a modest kiosk in the yard will not go unnoticed by the inspection authorities.

The procedure for legalizing an enterprise looks like this:

1. To obtain the status of an individual entrepreneur, it is enough to apply via the Internet or personally visit the branch of the Federal Tax Service at the place of registration;

2. When submitting an application, you must specify the taxation system. Small enterprises providing services to the population have the right to use preferential treatment:

  • Simplified system (USN);
  • imputed income tax (UTII);
  • Patent (PSN).
  • 95.23. "Repair of shoes and other leather products";
  • 95.29.9. “Repair of other household and personal items”.

4. The company must be registered in pension fund regardless of whether the entrepreneur performs shoe repair with his own hands, or hires hired employees for this purpose;

5. To obtain work permits from Rospotrebnadzor and the Fire Inspectorate, a shoe repair shop must conclude contracts for the maintenance of ventilation systems, uniform washing, garbage collection, and the extermination of rodents and insects.

Placement of a shoe repair shop

Like any ready business, a shoe repair shop will not be able to operate without a constant flow of customers. Therefore, in each specific case, it is necessary to study the routes that representatives of target group. For example, a place near the metro is suitable for enterprises designed for low-income citizens, since car owners almost never use public transport. From this point of view, sleeping areas look more attractive: there are clusters of supermarkets, shops and institutions visited by all categories of customers.

It is not worth considering the possibility of renting a section in a shopping center: going to such establishments, citizens think more about buying new things than about repairing old ones. Moreover, the rent here is fantastically high, and internal rules require entrepreneurs to design their departments to the appropriate level.

Own pavilion is also not always profitable. Firstly, this format is acceptable for economy class workshops, which excludes wealthy citizens from the number of clients. Secondly, renting or buying a site in a lively place will cost a round sum. Taking into account the cost of the building, such expenses will increase the payback period of the business for years.

Thus, the most convenient option is a room on the ground floor of a multi-storey building or in a separate capital building located on a street with heavy pedestrian and car traffic. In this case, the entrepreneur will not depend on the whims of the management shopping center, nor from the policy of the authorities in relation to small architectural forms.

Requirements for the premises

Even the simplest require some preparation of the premises. When creating a mid-level shoe shop, this issue should be taken more seriously: a businessman will have to not only equip comfortable workplaces for employees, but also provide comfortable conditions for visitors. If an inspector and two masters will work at the enterprise, then the required area of ​​​​30–35 m² is recommended to be divided into:

  • A customer service area with a workplace for a receptionist and several chairs for visitors waiting to complete an order;
  • Industrial premises with workplaces for shoemakers;
  • Recreation area where employees can change clothes or eat.

In addition, the entrepreneur will have to figure out how to equip a shoe repair shop in accordance with the requirements of the sanitary service. So:

  1. Each master must be allocated at least 7 m² of space for work;
  2. The stationary room must be connected to the power supply system, water supply and sewerage;
  3. The production workshop should be equipped with supply and exhaust ventilation with air supply in the amount of 20 m³ per hour for each employee;
  4. Shoe repair equipment that causes dust and emissions of harmful substances must be provided with local exhausts;
  5. When placing a shoe workshop in a residential building, the air exchange system must be installed separately from the ventilation of residential premises;
  6. Combined lighting is installed in production shops. The level of illumination of workplaces should not be less than 500 lux;
  7. In a separate room for shoe repair, the recommended ceiling height is 3.3 m. In a residential building, you can proceed from the actual height of the floors;
  8. The shoe shop must have a separate entrance that is not connected to other living quarters in this building.

Shoe repair equipment

Many beginners mistakenly assume that shoe repair is a set of standard manual operations requiring simple tools. Today, most of the procedures are performed on high-tech machines that allow you to quickly put in order even the most worn pair of boots. The specification for such equipment for a mid-level shoe repair shop might look like this:

Shoe shop equipment

Position price, rub. Quantity, pcs. Amount, rub.
General Systems
Security and fire alarms – – 26000
Fire extinguisher 2500 4 10000
General lighting – – 25000
Power supply system – – 20000
Switchboard 6400 1 6400
Basic equipment
Shoemaker's work table with tiles 27500 2 55000
shoe rack 5600 2 11200
Roller chair 3500 2 7000
Hood 13800 2 27600
Equipment table 2500 4 10000
Sleeve sewing machine 72100 1 72100
Single needle sewing machine 28600 2 57200
Edge down machine 31000 1 31000
grinding machine 25000 2 50000
Shoe combine with cutter 61000 2 122000
Cabinet for drying and disinfection for 10 pairs 55700 1 55700
Sole and heel press 73600 1 73600
Hardware press 950 1 950
UV Activator 32400 1 32400
Hole punch manual 1050 2 2100
Industrial hair dryer 2500 2 5000
Foot stretch 17000 1 17000
Calf stretch 12900 1 12900
Electric drill 3200 2 6400
Shoe paw 2400 2 4800
Shoe measuring device inside 1200 1 1200
Nail burner 3600 2 7200
Hand tool
Set of shoe tools 20 pos. 3500 2 7000
Hardware installation kit 450 2 900
Rubber circle for harvester 2800 2 5600
Leather circle 3300 2 6600
Woolen circle 750 2 1500
Set of machine needles 50 4 200
Shoe hook set 30 10 300
Set of shoe needles 25 10 250
Combine cutters 1200 5 6000
Stepping Punch Set 1300 2 2600
Set of shaped punches 1900 2 3800
Cutting mat 2500 2 5000
Extraction pliers 650 4 2600
Shoe scissors 750 2 1500
Shoe rasp 550 6 3300
Set of matrices for eyelets and buttons 450 2 900
shoe hammer 250 4 1000
Individual protection means 750 4 3000
office equipment
reception desk 15000 1 15000
Office table 3000 2 6000
Chair 700 4 2800
Online cash desk 10000 1 10000
A computer 16500 1 16500
a printer 5200 1 5200
Stationery – – 5000
Consumer corner 2000 1 2000
Filing Cabinets 3200 1 3200
Rest zone
Table 1800 1 1800
Sofa 7500 1 7500
microwave oven 2300 1 2300
water heater 6000 1 6000
Electric kettle 700 1 700
Hanger 2300 1 2300
Rack for finished products 3500 2 7000
Bathroom set 12000 1 12000
Total: 907100

Suppliers and raw materials

In repair work, the master uses many different consumables - leather, glue, dyes, polyurethane, finished soles, accessories. In order for the activity of the enterprise not to stop, it is necessary to provide employees with a known supply of such raw materials. Before you open a shoe repair shop, you can buy a little of everything, but later you will have to adjust the list according to the level of demand for certain types of work.

The easiest way to order consumables is on the Internet: here are the sites of dozens of large and hundreds of small ones. wholesale suppliers. Premium segment enterprises often purchase raw materials abroad, directly from the manufacturer, while entry-level and mid-level workshops are content with the assortment of Russian intermediaries and Chinese trading floors. Below is a sample list of chemicals and parts used by an average business during a month:

Shoe shop consumables

Position Price Qty Amount, rub.
Repair Parts
Shoe leather 2500 rub./m² 1 2500
Cover for heels 400 rub./m 4 1600
Polyurethane outsoles 120 rubles/pair 30 3600
Rubber for outsole profiled 1500 RUB/m² 2 3000
Sheet polyurethane 3800 RUB/m² 1 3800
Arch supports 12 rub. 10 120
Leatherboard for insoles 450 RUB/m² 2 900
insoles 100 rubles/pair 30 3000
soles 250 rubles/pair 30 7500
heels 220 rubles/pair 30 6600
heels 25 rubles / piece 150 3750
shoe nails 200 rub/kg 1 200
Sandpaper 300 rub./m 4 1200
Lavsan threads 100 rubles / piece 10 1000
Lightning 40 rubles / piece 30 1200
Velcro 50 rub./m 30 1500
Accessories, buttons, eyelets 5 rubles / piece 120 600
Glue brushes 60 rubles / piece 10 600
Chemistry for repair
Polyurethane adhesive 600 rub/kg 2 1200
Polychloroprene adhesive 330 rub/kg 2 660
Solvent ethyl acetate 250 rub/l 4 1000
Skin paint 1200 rub/l 1 1200
Suede paint 4000 rub/l 0,5 2000
Aerosol impregnation 500 rubles / piece 4 2000
Leather cleaner 1200 rub/l 0,5 600
Suede cleaner 2800 rub/l 0,5 1400
Leather polish 4400 rub/l 0,5 2200
Stretch liquid 3200 rub/l 0,5 1600
Skin restorer 18000 rub/l 0,1 1800
Total: 58330

Shoe shop workers

By implementing any, the entrepreneur gets used to doing everything on his own. However, in the case of a shoemaker, this is only possible when working in economy class: to create a larger enterprise without hiring additional staff will not work.

At this stage, a problem arises - where to find craftsmen who know how to handle professional equipment and understand shoe repair? To solve it, you can use one or more of the following methods:

  • Try to find employees among graduates of specialized educational institutions;
  • Place ads in newspapers and on job search websites;
  • Hire young people with no experience and teach them the intricacies of craftsmanship on their own.

In general, the business plan for a medium-sized shoe repair shop should provide for the employment of several specialists working in shifts:

Shoe shop employees

How to attract clients?

Shoe business promotion is carried out in two stages: first, you need to attract customers to the workshop, and then keep them. Repeated visits are usually provided with impeccable quality of work and a high level of service. But convincing potential customers to refuse the services of competitors is somewhat more difficult.

This is facilitated by:

1. Appearance workshop for the repair and manufacture of shoes:

  • First of all, it is necessary to carefully arrange the facade and the entrance group. For clients, the reputation of a workshop is closely tied to its appearance;
  • You will also need a noticeable sign with illumination in the evening. The name and logo of the workshop should be unambiguously associated with shoes.
  • An addition to the sign is a pavement sign. It should contain only brief information about the workshop services so that the text is easy to read on the go;
  • If the entrance to the room is poorly visible from the road, several signs can be hung on the pillars and walls of the nearest houses;
  • It’s a good idea to install a citylight or other structure directly on the roadway to attract the attention of motorists.
  • Citizens usually look for shoe repair shops close to home. Therefore, it is advisable to put leaflets in the mailboxes of neighboring houses;
  • Business cards with the address and a brief listing of workshop services are also needed. They should be distributed to all visitors and customers.
  • Advertising on the Internet should lead the visitor to the site of the workshop. In this case, a one-pager with prices, contacts and work schedule is enough;
  • Banners with a link to the site can be placed on popular city forums and other sites frequently visited by local residents;
  • Social media groups can be made useful for business by posting tips and useful articles on shoe care here.

5. Other marketing activities:

  • In the shoe repair business plan, you immediately need to include the cost of buying a uniform. Accurate masters inspire confidence in customers;
  • Each visitor should be friendly and welcoming. People like to be given special attention;
  • Finally, you can give customers inexpensive souvenirs with a logo - pens, calendars, magnets. Each order should be given in a branded package.

However, all advertising spending will not lead to the expected effect if customers see a “Closed” sign on their way to work or on their way home. Therefore, the working hours of a shoe repair shop should be as convenient as possible for citizens: you need to open no later than 7-8 in the morning, and close no earlier than 8-9 in the evening. It is also desirable to work at least half a day on weekends: many people deal with everyday problems on Sunday.

How much does it cost to open a shoe shop?

The initial investment in a business is determined by three factors: the format of the enterprise, its location and the size of the city in which it opens. To equip a medium-sized shoe workshop in a residential area of ​​one of the major regional centers, about 1.4 million rubles will be needed:

Investing in shoe repair

Article Amount, rub.
Registration of a shoe shop 800
Rent for renovation 30 m² 21000
Premises renovation 60000
Workshop Equipment 907100
Connection to engineering networks 20000
Connection of communication lines 2000
Signboard and pillar 30000
Corporate website 15000
Printable advertisement 25000
Administrative expenses 8000
Expendable materials 58330
financial reserve 250000
Total: 1397230

Probably, fans will find this amount significant. However, reducing it is difficult: to do this, you will either have to reduce the number of jobs and lose in the speed of service, or abandon professional equipment and sacrifice quality.

The next step is to analyze the monthly costs of a shoe repair shop, taking into account all production and administrative costs:

Workshop running costs

Related videos

To achieve maximum profitability of shoe repair, a ready-made business should be built taking into account the real needs of consumers for such services. The same statistics will provide the initial data for the calculation. In an area with a population of 5,000 people:

  • Sooner or later, 50% of shoe owners will turn to workshops. Half of them will prefer economy class kiosks, so 25% of the audience will get quality service. IN in absolute terms the client base will be 1250 people;
  • Taking into account male modesty and female passion for collecting shoes, on average, there are five pairs of shoes per citizen. Therefore, it can be expected that the workshop will complete approximately 6250 orders per year (17-18 orders per day);
  • The mentioned economy class kiosks will be mainly engaged in low-cost operations. Due to this, the average check of the workshop will increase to 750-800 rubles. In this case, the daily turnover will be 13,600 rubles, and the monthly turnover will be 408,000 rubles.

Shoe shop payback calculation

Conclusion

Shoe repair is a business that, even in the format of a small kiosk at a bus stop, can be done for decades. However, the lack of progress is a losing strategy: without development and self-improvement, an entrepreneur runs the risk of hopelessly falling behind competitors and losing all their advantages. However, there are several available ways gradual conquest of the market:

  1. First of all, do not give up difficult work that handicraft workshops do not want to take on. In the presence of necessary equipment you can fulfill such an order with high quality, and as a result get a loyal customer;
  2. Another way of development involves the purchase of more advanced equipment and the development of complex repair technologies. In the end, you can do tailor-made products and think about;
  3. Finally, an extensive development option deserves attention - the construction of a whole network of workshops covering one or more price segments within a city or district. So the entrepreneur will be able to squeeze out almost all competitors.
Article Amount, rub.