Sample beauty salon hours of operation. Business plan with calculations for the development of your own beauty salon

So. You have firmly decided to become the owner of a popular business and write a sample beauty salon business plan to start with. Before proceeding with targeted financial investments, you should dwell on the problem of the demand for business in your region and answer the question: for whom?

Beauty Salon Business Plan Development: Market Analysis

Beauty Salon Business Plan: Collection of Documents

The list of documents for opening a beauty salon contains the following items.

Title documents

• Registration documents (on ownership, charter);
• Lease agreement (if any).

SES conclusion

• Technical documentation for the premises;
• Assortment list;
• Agreement with the organization for the removal of garbage and hair;
• Contract for washing peignoirs, towels * ;
• Documents for sterilizers;
• Contract for disinfestation, disinfection, sanitary passport;
• Contract for the maintenance of the exhaust ventilation system;

In addition, a sample business plan for a beauty salon should indicate the need for the following list of documents:

• Conclusion to work from the fire inspection;
• Permission to carry out activities from the administration of the settlement;
• Permission to carry out trade in related products (from the administration and SES);
• Agreement with the Housing Office for maintenance (electrical wiring, water supply, etc.);
• Agreement with the organization for the maintenance of the cash register;
• HR documentation package;
• Certificate of conformity * ;

(*) - issued on a voluntary basis and if necessary;

List of personnel documents

Documentation on personnel records includes several packages.

1. Accounting documentation (payments, payroll calculations, etc.).
2. Personnel accounting.
3. Internal acts establishing the interaction of employees, the procedure for work and maintenance.

The list of documentation must necessarily contain the personal files of each employee, their work books, agreements on liability, a magazine for briefing, work schedules, vacations, etc.

Important : For lack of documents Labour Inspectorate has the right to impose a fine of up to 50 thousand rubles, or to suspend the activities of the organization for 90 days.

The location of the beauty salon plays an important role. But even more scrupulously it is necessary to approach the design of the salon itself.

Some organizational moments of opening a beauty salon

Detailed business plan beauty salon contains the following key points:

The choice of the position of the cabin

The determining factor for successful business is the location of the enterprise. It is desirable that the salon is located on a busy street, with high traffic, convenient parking. Another condition is the absence of a number of competing structures. All of the above refers to a standard set of factors that affect revenue. Often consider the option of locating the salon inside a shopping or office center.

Requirements for the premises

The premises must comply with:

• First of all - the norms of SES;
• Secondly, the style and purpose of the organization - a beauty salon.

Outside equipment requirements

It is desirable to have:

• Showcase windows;
• Protection against precipitation in the form of a visor at the entrance to the salon;
• Placement of pillars, advertising signs near the salon;

Mandatory conditions:

• Central entrance from the street;
• Location on the 1st floor. The exception is salons located in shopping (office) centers where there are escalators or elevators. In this case, the placement of a colorful sign is possible on the facade of the building;

It is unacceptable to equip the entrance to the salon through a common courtyard.

Technical requirements

• Minimum area - 100 m 2;
• Ceiling height - min. 3 m, not including finishing;
• Ability to connect units operating from 220V and from 380V;
• At least one emergency exit;
• The presence of a vestibule in the room in case of installation of a thermal curtain in cold weather;

Engineering systems

• Possibility of water supply to each room of the cabin (for this, it is necessary to provide for a margin of at least 30 cm in height or a basement, which will allow communication to be carried out in the floor);
• Separately mounted ventilation duct;

Salon equipment

Consider the option of opening a casual class beauty salon for 20 clients. Before deciding on the equipment, it is necessary to designate a list of services that the service will provide. A detailed beauty salon business plan contains the following list, recommended for elephants of this class:

1. Hair care (equipment for cutting, styling and coloring).
2. Pedicure and manicure (equipment for the care of feet and hands).
3. Cosmetic services and related equipment.
4. Full body skin care services (solarium, massage equipment).
5. Creation of the client's image, a unique image (specialized equipment).

A complete list of equipment, including hairdresser's inventory, furniture, number of mirrors, chairs, etc. contains ready business plan beauty elephant.

Personnel Requirements

In addition to the head, the beauty salon for 20 persons includes the following staff:

1. Salon manager combined with the work of an accountant, purchasing materials, equipment, inventory and household materials. In other words, the organizer and business executive leading the entire financial statements. These types of work can be performed by one person in our case with a small salon. When opening a large structure, it is necessary to delimit responsibilities into several units.
2. Hairdresser-universal (2 people for the service of the female half, 2 people for the men's room).
3. Cosmetologist with a combination of the work of a makeup artist, consultant. (1 unit).
4. Make-up artist with a combination of the work of a make-up artist, stylist, cosmetics consultant. (1 unit).
5. Master of manicure-pedicure (for initial stage took one unit, with an increase in the number of clients, you can take an additional one master).
6. Masseur, combined with the work of a spa therapist, chiropractor.

• Spa business plan.

Financial calculations

An example of a business plan for a beauty salon, in addition to organizational issues, should contain some calculations and figures that ensure the theoretical prospects and profitability of the enterprise.

The calculation of profits for enterprises of such a focus and scale is calculated based on an analysis of the activities of similar structures. As a rule, a beauty salon in rare cases is loaded by more than 50%, and we will proceed from this.

Costs

• Room rental - 50 thousand rubles. monthly (in case of purchase - at a time from 2 million rubles);
• Equipment - 1 million rubles;
• Repair, design of the premises from 1 million rubles.
• Related costs 500 thousand rubles;
• Salary of hired personnel - 1200 thousand rubles. annually.

Total: 5700 000 rub.

Income

With a planned capacity of 20 people, taking into account the incomplete workload, the income of the beauty salon will be 400 thousand rubles. monthly.

Total: 4 million 800 thousand rubles. per year, (when buying a room).

Summary : when analyzing a business plan for opening a beauty salon, it is obvious that the payback of the enterprise comes after a maximum of 1.5 years. Therefore, a beauty salon, subject to all the subtleties, conditions and formalities, is a very profitable investment. Yes! And do not forget to give the salon a sonorous original name, it is better to coordinate this moment with a psychologist. Good luck!

Currently, the salon business is considered one of the most profitable and fastest growing. This can be explained by the fact that people always want to look good, especially women. Yes, of course, you can do without extended nails, but you can’t do without a hairstyle. Most of all, long hair annoys men and pensioners. Therefore, a salon or even a small hairdresser will always be in demand, regardless of the financial well-being of the world economy.

Our business plan for opening a beauty salon will help novice businessmen make their start in this area very successfully. You will find out which registration form you need to choose for the salon, which services are worth providing and which are not. We will give the most common financial plan for the purchase of equipment, indicate the criteria for choosing a suitable room, consider the profitability of a beauty salon and payback.

The relevance of the beauty salon business idea

Now we can confidently say that the salon business is firmly entrenched in the services market. Wherever you look - only salons! And even sometimes you can see several beauty salons located side by side with each other. Are their owners so sure of themselves that they are absolutely not afraid of competition?

It should be noted that there has always been competition in this area. But when opening such a business, it is better to think not about competition, but about the quality of the services provided. Then your competitors will worry. If the salon has good advertising, experienced craftsmen and a full range of services, then it will always bring good profits (even at the initial stage).

But the interior of the salon is different. Now even the most ordinary hairdressers call themselves "salons", although the level, of course, is not the same. Therefore, do not deceive customers with a proud sign.

If you are thinking about opening such an institution, then first ask yourself a question. Who is the salon for? If you are in a large metropolitan area with huge amount residents and plan to provide a large number of business class services, then, of course, open a beauty salon and think carefully about its image name. But if services will be provided mainly to pensioners who are more accustomed to hairdressing salons and are afraid to go into salons, then the salon is useless. We call the business in the old fashioned way "hairdressing salon", otherwise it will scare away your potential customers. You can also subdivide salons into other categories, such as pet salons, children's beauty studios, image studios, etc. The main thing is not to get confused in all this variety of names and be able to accurately indicate the categories of your salon.

Salon registration

After the direction of the salon is chosen, it's time to think about registration. The best thing . in this case it will be 93.02.

The following documents are required to register a salon.

• Business plan.
• Lease contract.
• Conclusions from the fire and sanitary services.
• Permission to carry out activities.
• Contract for the export of waste materials (in this case, hair).
• Agreement on maintenance with the JEC.
• Certificate of conformity.
• Medical records for all employees.

Depending on the region, the package of documents may be supplemented.

Note that you need to remember that some areas of the beauty salon must be licensed. Obtain a license if the salon will provide massage or cosmetology services. That is, these are all those services that involve a violation of the skin.

How to open a beauty salon from scratch?

Premises for a beauty salon

First you need to think about where to carry out this activity. That is, what kind of room is needed for this. It can be of any area, but most likely you will not own it. There are two ways: either rent the premises, or buy it. The second option, of course, is acceptable only for very wealthy citizens, since commercial real estate in our time is big money. Therefore, most will have to be content with renting a room for a beauty salon. Of course, God knows what, and the dependence on the landlord is great, but rent always pays off.

The main thing when choosing a room is to pay attention to the fact that there are all the necessary conditions for work. In the cabin, you will definitely need a utility room, a bathroom, sinks. If plumbing is not installed, then be sure to agree with the landlord on its installation.

Purchase of equipment and furniture

To carry out the type of activity of a beauty salon, you will need to purchase the following equipment (an indicative list):

• mirrors,
• barber tables,
• manicure table,
• reception desk,
• barber chairs,
• lockers and bedside tables.

Recruitment

For an opening salon, the selection of employees is very important, because the whole business can depend on it. All tests of the skill of "recruits" should be carried out only by a qualified specialist in this field. In no case should you draw any conclusions during an oral interview. Note that it is better to immediately combine oral interviews with practice. At the interview with the masters, it is necessary to evaluate not only their level and work experience, but also evaluate their behavior and sociability.

Payment wages workers is also a simple matter. Usually the master gets percentage of work done. If an employee is just starting to gain experience in this area (trainee), then he is given a fixed salary.

You can search for employees different ways: through ads, employment exchange, in educational institutions through friends and the internet.

Description of the beauty salon

A novice businessman should know that in just open saloon you do not need to immediately offer visitors all possible services. Such innovations are introduced gradually. You need to be able to please customers with new services every time. If you immediately dump the whole arsenal on them, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

In addition, when choosing a set of services, you must rely on the category of customers that you are going to serve. Naturally, piercings and trendy hairstyles will not be popular among pensioners, but you can introduce inexpensive spa treatments or your own anti-aging program.

We offer a small list of services of a beauty salon:

• spa treatments,
• mesotherapy,
• body shaping programs
• face and nose cleansing
• manicure and pedicure,
• thalassotherapy,
• solarium,
• massage, etc.

If you want to distinguish yourself, then you can try to arrange in your salon something that your competitors do not have. For example, do afro weaving, piercing, perm and eyelash extensions, depilation, henna drawings. The main thing here is the imagination of the business owner.

Financial plan: how much does it cost to open a beauty salon?

The minimum amount to open the simplest salon is about 60,000 rubles. But, as practice shows, not everyone manages to meet it. For a medium-sized salon, open from scratch, you will need somewhere around 400,000 rubles. This is a more real cost of such pleasure.

The sources of profit in this case are all employees. It is best if they receive a salary as a percentage of work. Then they can not be included in the initial costs of opening a salon. After all, if there are no customers at the initial stage, then a fixed wage can become an unplanned expense item.

It is more difficult with sources of expenses, because there will be many more of them. These are the costs of renting premises, salaries, public Utilities, garbage disposal, consumables, telephone connection, security, etc. These are the main sources. You may have more or less of them - the main thing is to take into account everything possible when calculating, because then you will not have to expect unforeseen troubles.

Approximate calculations

• from 1 hairdresser - 40,000 rubles. per month (this is minus the salary of the master);
• from 1 manicure master - 30,000 rubles. per month;
• if we have two hairdressers and a manicurist, then the total monthly profit will be 110,000 rubles.

• rent - 20,000 rubles;
• utility bills - 5,000 rubles;
• garbage disposal - 3,000 rubles;
• purchase of consumables - 10,000 rubles;
• alarm system (security) - 15,000 rubles;
• telephone conversations - 3,000 rubles;
• advertising - 5,000 rubles.

Total: expenses amount to 61,000 rubles.

110,000 - 61,000 \u003d 49,000 rubles. net profit from one salon per month.

Business selling dresses for brides and other wedding services:

Beauty salon payback

To determine whether it is profitable to open a beauty salon, you need to make average calculations of the profit of the salon. Of course, in different periods of time, income can be different. For example, during the holidays, the profit is greater, and during the holidays it can be completely zero.

Experts advise such a formula for calculating profit. We take, for example, hairdressers. We estimate the average price of the service (since they can be different) and multiply it by the average number of clients per day, then multiply by working days. We subtract 40% of the employee's salary from this and get a profit from this category of craftsmen per month. In order to get net income, it is necessary to subtract the costs of rent, material, etc. from the resulting amount.

As a rule, the average salon pays off from one to two years, in rare cases the payback period may be less.

If we take the above example, then at a cost of 400,000 rubles. to open a salon, it will pay off in 10 months. Why 10 and not 8 months? Everything is simple. We take into account how much money we still have to spend on initial expenses in the form of repairs to the premises, and also deduct from net income a certain amount that we will spend on ourselves every month.

beauty salon advertisement

Salon advertising should be singled out as a separate item, because usually all novice salon owners stumble on this. Just signage is not enough. After all, modern salons are so diverse in their services that one sign “Beauty Salon” makes it completely incomprehensible whether they offer a service that we have been looking for for a long time, or whether they just do a haircut here.

Outdoor advertising

It could be billboards. But the shield is expensive, especially for large cities. Therefore, in our advertising, the main thing will not be its size, but information. Outdoor advertising is obliged to attract attention with its unusualness - you don’t need to do it like everyone else.

Advertising in periodicals

Advertising in newspapers and magazines is still bearing fruit, you should not treat it with disdain. But you should not advertise there for business class. Information in magazines is sought by those who need good discounts as well as graduates of educational institutions.

TV and radio advertising

Internet advertising

A very popular method now. You can advertise the salon everywhere: on forums, in groups, in social networks. networks. However, it will be most effective if you make your own website or start a blog.

Active advertising

Active is now called the ad that specifically encourages visitors to come to you. It could be flyers that you hand out on the street, or even a person with a mouthpiece shouting out information about promotions. Very good way. But it is not recommended to hire a special person for this.

In addition, the owner of the salon himself should not engage in active advertising. An owner running down the street with flyers (even at the opening stage) will give his business a bad reputation. It is best to send advertisers to the salon one by one, especially those who do not currently have clients.

• Production plan
• Opening technology
  • • • Similar business ideas:

A typical business plan for opening a beauty salon using the example of Ulyanovsk.

The purpose of this project is to open a modern beauty salon in Ulyanovsk. The provision of services such as haircut, styling, chemical. perm, manicure, pedicure. Despite the great competition, the demand for these services is steadily growing, as it is indecent to appear in society without a good hairstyle, manicure-pedicure, well-groomed face.

Typical business plan for opening a beauty salon on the example of Ulyanovsk

Description of the beauty salon project

The purpose of this project is to open a modern beauty salon in Ulyanovsk. It is supposed to provide services such as haircut, styling, chemical. perm, manicure, pedicure. Despite the great competition, the demand for these services is steadily growing, as it is indecent to appear in society without a good hairstyle, manicure-pedicure, well-groomed face. At home, this effect is difficult to achieve, and a lot an important factor is to save time, effort and get positive emotions. Analysis of the real and potential market of services shows the presence of unsatisfied demand for such services in Ulyanovsk.

The amount of investments required for the implementation of the project is 410,000 rubles.

What OKVED to indicate when registering a business at a beauty salon

To carry out activities, it is planned register as individual entrepreneur (IP). The main activity for the entrepreneur will be OKVED 93.02 “Provision of services by hairdressers and beauty salons”. The taxation system is a single tax on imputed income (UTII).

The beauty salon will be located in a rented premises with an area of ​​40 m2: Client reception area (hall) - 12 m2, a hairdressing room for two chairs - 20 m2, a combined manicure and pedicure room - 8 m2. No renovation required.

The beauty salon will work in two shifts from 9:00 to 19:00 without a lunch break, on weekends from 9:00 to 16:00.

How to recruit staff for work

It is planned to organize 5 jobs in the beauty salon:

• Master - station wagon, 2 people;
• Manicurist, 1 person;
• Cleaning lady, 1 person;
• Administrator (accountant), 1 person

The working day of the cleaning lady is not standardized, therefore, by agreement, she has the right to come and carry out wet cleaning of the salon during the shift, i.e. at 14-00 and by the end of the working day, i.e. at 18:00. Once a week, her duties include general cleaning. The administrator works from 9-00 to 19-00 five days a week.

In order to provide high-quality services and gain the trust of customers, it is planned to hire only qualified craftsmen (we recommend reading the article: “ How to hire an employee the right way step-by-step instruction "). Since it is known that the client goes not so much to the salon, but to a specific specialist. Therefore, in order to improve their level, future employees will take regular refresher courses. In the future, the salon plans to open its own master class, where young masters will learn professionalism. This will bring additional profit to the company.

The staffing of the beauty salon according to the business plan:

No. p / p	Position	Quantity	Salary per month	Payroll fund, months
1	Master - wagon	2	15 000	30 000
2	Manicurist	1	15 000	15 000
3	Cleaning woman	1	6 000	6 000
4	Administrator	1	12 000	12 000
Total		5	X	63 000

Every year it is planned to increase wages by an average of 10%.

Description of the offered products and services

The organization will provide the following services:

• Haircut for men, women and children;
• Coloring and perm;
• Highlighting, toning;
• Treatment, hair care;
• Wedding and evening hairstyles;
• Manicure, pedicure, SPA - pedicure and manicure;
• Nail extension;
• Paraffin therapy, massage;
• Treatment, nail care.

Price list for men's haircuts, rubles:

• Tennis - 160
• School age tennis - 150
• Canadian - 140
• Sports - 130
• Model - 180
• Creative - 200
• Under the nozzle number 1 - 90
• Naked - 70
• Hedgehog playground - 220
• Drawing - From 50

The average cost of one service is 150 rubles Price list for women's haircuts, rubles:

• Creative - 290
• Bangs - 60
• Trimming length - 120
• Haircut for children up to 5 years — 120
• Model - 190-250
• Styling (depending on hair length) – 250-400
• Hairstyles - From 500
• Children's hairstyles - From 300
• Highlighting through a cap - 300
• Highlights (depending on hair length) 500-700
• Coloring - From 500
• Coloring in 1 tone (depending on the length of the hair) – Up to 500
• Root painting - 190
• Perm (depending on hair length) – From 280 to 420
• Long-term styling (depending on the length of the hair) - From 500 to 600

The average cost of one service is 350 rubles Price list in a manicure room, rubles:

• Classic manicure – 180
• Hardware manicure – 300
• European manicure – 280
• Nail polishing – 40-860
• Varnish design (1 nail) 20-35
• Wedding design – 450
• Nail extension – 600-850
• Nar. nails - 350-400
• Nar. nails (1 nail) - 60-80
• Eyebrow, eyelash tinting – 70
• Eyebrow correction – 70
• Pedicure – 300-400

The average cost of one service is 300

Download business plan for a beauty salon

Beauty Salon Marketing Plan

The salon will be located v mall , where high traffic of people is noted and there is no competition among such services. The shopping center is located in a busy part of the city and has convenient access roads, which will ensure a constant flow of customers to the salon.

To increase attendance, the following events are planned:

• advertising in the media (newspaper, radio, Internet);
• placement of advertisements in thematic magazines;
• production of business cards;
• ordering a colorful salon sign.

The prices for the organization's services are aimed at people with an average and lower average income.

Production plan

In order to provide quality services, only those masters who have certificates of passing will be employed. professional courses hairdressers and make-up artists (3-month courses).

Do I need permission to open this business

Before starting work, it is planned to obtain permission from the SES and the Service Fire Safety. To do this, a letter with the following content will be sent to these services: "I ask you to allow me to open a hairdresser ...".

The SES will provide a lease agreement and medical books for the masters. SES has its own requirements for salons: mandatory disposal of hair, washing towels and the availability health books for all employees. Only after receiving all the permits is it planned to start the activities of the organization.

The fixed costs of our organization, according to the calculations of the business plan, are presented in the following table:

No. p / p	Item of expenses	Amount per month, rub.	Amount per year, rub.
1	Salary	63000	756000
2	PF for employees	18900	226900
3	Rent	15000	180000
4	Consumables	10000	120000
5	Public Utilities	4000	48000
6	Advertising	2000	24000
7	Other	4000	48000
8	UTII (tax)	3426	41112
		120326	1 443 912

Planned volume of services per month:

No. p / p	Name	Number of services per day	Average price, rub.	Amount per day, rub.	Amount per month, rub.
1	Male haircuts	6	150	900	27000
2	Women's haircuts	8	350	2800	84000
3	manicure parlor	8	300	2400	72000
	Total	22	X	6100	183000

In total, the average revenue for one working day will be 6,100 rubles, the amount per month will be 183,000 rubles.

How to start a beauty salon business

To start the activity, the following activities are required:

• Register individual entrepreneurship;
• Sign a lease agreement;
• Sign contracts for the purchase and installation necessary equipment. At this stage, it is planned to spend 345,000 rubles;
• Purchase the necessary consumables and tools for the implementation of activities.
• Obtain the necessary permits to start activities;
• Select highly qualified staff.

The list of the main stages of the project implementation and the need for financial resources for their implementation:

No. p / p	Project stage name	the date of the beginning	expiration date	Stage cost
1	Lease contract	01.01.13	10.01.13	15000
2	Purchase and installation of equipment	01.01.13	15.01.13	345000
3	Purchase of consumables and tools	01.01.13	15.01.13	50000
4	Getting permission	01.01.13	20.01.13
5	Recruitment	01.01.13	20.01.13
TOTAL				410 000

How much money do you need to start this business

An investment is required to implement the project financial resources in the amount of 410,000 rubles. These funds will be used to purchase equipment that will be used for the beauty salon. For tax purposes, the income of an entrepreneur providing hairdressing services will be taxed at single tax on imputed income. The type of activity under this taxation system is planned to be established as “Provision of services by hairdressers and beauty salons” (clause 2 of article 346.26 of the Tax Code of the Russian Federation). The amount of tax under the UTII system will be: (7500 * 6 * 1.372 * 0.37) * 15% \u003d 3426 rubles. 57 kop. per month. The amount of tax per year will be 3426.57 * 12 = 41118.84 rubles. Also, entrepreneurs pay for themselves insurance premiums v Pension Fund Russian Federation and compulsory health insurance funds in the amount determined on the basis of the cost of the insurance year. The cost of an insurance year is determined as the product of minimum size wages (minimum wage) established at the beginning of the financial year for which insurance premiums are paid, and the rate of insurance premiums in the relevant state off-budget fund magnified 12 times. The amount of insurance premiums for IP in 2013 is equal to:

• Contribution to the PFR 5,205 * 2 * 26% * 12 \u003d 32,479.20 rubles
• Contribution to the FFOMS 5,205 * 5.1 * 12 = 3,185.46 rubles
• Total: 35,664.66 rubles per year.

• Contribution to the PFR 63,000 rubles. × 22% = 13860 rubles;
• Contribution to the FFOMS 63,000 rubles. × 5.1% = 3213 rubles;
• Contribution to the FSS 63,000 rubles. × 2.9% = 1827 rubles.

Total monthly insurance premiums for employees will amount to 18,900 rubles.

How much can you earn at the opening of a beauty salon

Planned economic indicators organization activities: Revenue: 183 000 rubles per month Fixed costs: 120 326 rubles per month Profit: 62 674 rubles per month Profitability: 52% Project payback: 6.5 months

COSTINGS:

N p / p	Name of the item of expenditure	Amount, rub.
1	Dressing table "Accord plus"	30000
2	Mirror "Accord-4"	12400
3	Hydraulic chair "Status"	29660
4	Hair washer with chair "Image"	28500
5	Master's chair	9140
6	Children's chair "Piggy"	4700
7	Footrest for client	4800
8	Hanger	850
9	reception desk	32000
10	coffee table	6200
11	Waiting chair (triple)	4600
12	Sofa "Monica"	16800
13	dry oven	14300
14	Sterilizer with timer	5300
15	UVI Bactericidal chamber "Microcid"	12300
16	Sushuar	14100
17	climazon	29500
18	barber trolley	9200
19	Three-section screen	6990
20	Pedicure. - cosmetics. Armchair "Nadine"	43900
21	Bath for pedicure	5600
22	Cushion on the chair "Nadine"	2340
23	Manicure pillow	820
24	Table "Comfort"	12100
25	Paraffin bath	3800
26	Lamp for manicure	940
27	Hood for manicure table	7000
28	Lacquer stand	3500
29	Tools and Consumables	50000
TOTAL		395 000

Recommended download beauty salon business plan, from our partners, with a guarantee of quality. This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to choose business equipment

Depending on the services provided, equipment should also be selected:

• For an economy class, you need to purchase an armchair, a bedside table, a rack, a sink. You can not do without a mirror and tools.
• For a salon in which a manicure will be additionally performed, it is worth adding a table, a bath, an ultraviolet lamp, sterilizers to the standard list;
• Chairs are needed to run a full-fledged beauty salon special purpose, mirrors, refrigerator, tool cabinets, couches for manipulations, devices.

When choosing furniture, you must adhere to a single style. A beauty salon is a special place that is distinguished not only by its accuracy, but also by its design. Products for the interior will help create a specific entourage.

What documents are needed to open

The interior conditions must comply with San PiN 2.1.2631-10. For SES it is necessary to issue:

• Journal of instrument sterilization;
• Waste management contracts;
• Agreement with the laundry for the maintenance of consumables - napkins, sheets;
• Ventilation contract.

Directly in the salon there should be a book of complaints and suggestions, copies of the permits received from the sanitary service and the fire inspectorate.

What taxation system to specify when registering

The choice of taxation system depends on the direction of the business. When providing household services- haircuts, manicures, eyebrow design, it is advisable to give preference to UTII. If cosmetic manipulations are provided in the salon - USN.

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In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. A business plan for a beauty salon, a strictly prescribed project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investments emerges.

For every person, regardless of his status and age, his appearance is a very important factor.

Therefore, according to statistics, beauty salons are a fairly profitable business, which has very high indications of demand for offers, and the main advantages are the following characteristics:

• Proper organization beauty business in the future may lead to the emergence of a number of network salons, under an already established brand name. Which, moreover, independently attracts additional investors;
• To enable the business to work, a minimum number of hired personnel and equipment for the salon is required;
• The enterprise can perform its functioning within a small room. For example, the calculation is carried out according to the quadrature occupied by the master of the workplace. So the estimated area per worker will be 7 square meters;
• The beauty business is characterized by good growth rates, even taking into account the time of crisis.

The development of a beauty salon requires a fairly small initial capital, which, with the correct and accurate introduction of the enterprise, justifies itself in about nine months.

Planning stage

The project of a business plan for a beauty salon begins, first of all, with a competent and correct summary of the planned company. This section is rather short in its content, but at the same time its significance is quite high. Since the component must necessarily lure future readers and create a positive opinion about itself and the project.

And so, the initial lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the tasks set and by what methods he is going to implement them.

The first points in drawing up a business plan for a beauty salon are usually the following points:

• Planned profit from the organization of a beauty salon;
• Detailed description of the enterprise development plan;
• The final conclusion with the analysis regarding the payback period of the beauty salon.
• The first point above is the main one, because it is on it that the foundation of the future business is formed.

A business plan for a beauty salon from scratch assumes the availability of all the necessary information about the enterprise, such as: the name of the salon, the exact location, the planned work schedule of the company.

To accommodate own business focused on the beauty industry, it is better to choose places for the salon closer to the city center, preferably with heavy traffic and the presence of parking spaces.

But you should also not forget about the main rule, the location of the planned business object, which says that it is worth choosing those places where competing organizations are least concentrated.

Of course, it is not always possible to locate a beauty salon facing the street. In this case, you can use places in a shopping center or office space, but with a bright and memorable advertising sign that contains detailed indicative information for a potential client.

Marketing stage

A business plan for opening a beauty salon for girls contains a section on marketing. At this stage, the planned place of the business project in the existing service market is considered. It also evaluates strengths and existing competing companies.

The following factors should be present in the final business plan:

• The development trend of the enterprise in a competitive environment;
• Analyzing information regarding the location of the enterprise and its development;
• Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
• Drawing up an analysis of the planned advertising, which is expected at the start of the business project;
• Information regarding competitive firms, their advantages and disadvantages.

In today's market of services, the placement of a beauty salon is a very cost-effective solution. And when building a competent plan, as well as placing the enterprise in the right place, a large attendance and profit are guaranteed.

Customer focus of the planned beauty salon

Before you draw up a business plan for a beauty salon, you need to understand the target audience of a beauty salon. Since, the number of customers directly depends on this, and hence the generated profit.

Until recently, the main clients of beauty salons were mostly women in the age category from twenty to thirty-five years. However, today this age and gender category has changed significantly. Now they also often visit a beauty salon and a teenager from the age of fourteen, both girls and boys. Men also often began to visit beauty salons.

The stage of determining the level of income of the client base directly depends on the type of services provided and the beauty salon itself. So, for example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and more. Mid-level salons, in turn, are aimed at customers with a monthly income of fifteen thousand rubles.

Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.

However, if you have even small funds, you can create a good advertisement by resorting to the following methods:

• It is worth adding a beauty salon to the cards. Thus, a set of client base can be formed from requests, for example, “lunar manicure of the Leninskaya metro station”, while you don’t need to pay extra to get into the results;
• Availability gift certificates . Which will attract more customers to the salon. Because, today it is very popular to give friends and work colleagues paid visits to beauty salons;
• Promote an advertisement about a beauty salon in various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other members of the forum;
• Promote an advertising company in various in social networks . This is sometimes even a much more effective method compared to the others listed above, because modern man most of his free time is to be on such Internet resources.

Description of all services offered

To get more detailed information concerning the necessary equipment, tools, workers, materials, it is necessary to describe in detail in the business plan of the beauty salon the entire list of services offered.

For example, such as:

• Hair care procedures that include: cutting, styling, coloring, creating complex hairstyles, as well as full-length salon care using professional cosmetics.
• Nail treatments. And various techniques and procedures, for the implementation of which special means, equipment, tools and others are needed.
• List of cosmetic procedures.
• List of procedures for skin care. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.

beauty salon staff

For the normal functioning of the beauty salon, it is necessary that the following employees be present in it:

• manager (administrator). Job responsibilities, which include: registration of applications, procurement of necessary funds and equipment, financial management, control of the rest of the staff;
• Hair stylist. For the functioning of the salon at the initial stage, it is recommended to hire one male and two female masters. And it is desirable that people be qualified specialists with a certain amount of experience in their position;
• Massage professional. Also, do not hire newcomers without some experience and relevant knowledge.
• Nail master. At the beginning, there may be one employee. Also with a certificate and experience;
• Makeup artist-cosmetologist.

A ready-made business plan for a beauty salon should contain information about official duties, staff work schedule, wages.
Thus, the initial team will have seven people available, with the exception of the leader.

In this material:

Opening a beauty salon is one of the most popular ideas that come to mind for aspiring business women. And this is not surprising. What could be more attractive for a woman than working in the beauty industry!

But is it so easy to develop your business in this area? After all, the main thing for business is stability and obtaining economic benefits.

Business Description

Goals

The activity of any beauty studio is aimed at providing cosmetic and hairdressing services. At the same time, the level of beauty centers is different - from economy to premium class. Therefore, it is very important to define the format own enterprise when a business plan is being prepared.

All salons are divided into three categories:

1. Basic level with the offer of standard inexpensive hairdressing services, eyebrow correction, classic manicure.
2. Average level. Masters of higher qualification already work here, offering a large list of modern care services. Such a beauty salon can offer simple cosmetic procedures, a solarium.
3. Luxury class. The most prestigious establishments operating in this area, with a high level of specialists and, accordingly, the most expensive services in the city. Luxury salons offer services taking into account the latest fashion trends and methods for transforming appearance.

Services

Most successful beauty salons have grown out of small quick-service barbershops or manicure shops that have gradually expanded their field of activity.

Today at mandatory list a full-fledged mid-level beauty center should include the following types of work:

1. Cosmetic procedures. These include massage, skin cleansing, face and neck care and correction procedures.
2. Hairdressing services. Hair care, including cutting, styling, coloring.
3. Eyebrow modeling.
4. Manicure. This is, first of all, manicure and pedicure, as well as hand skin care procedures.

But the beauty industry does not stand still, so beauty salons try to offer additional procedures in addition to basic procedures. These include:

• services of a stylist and make-up artist;
• solarium;
• therapeutic or relaxing massage;
• tattoo;
• piercing;
• epilation.

To stand out from the background of numerous competitors, you can offer exotic types of massage:

• Chinese;
• Thai;
• Vietnamese.

Anti-cellulite massages, scrubs, body wraps and other body shaping procedures are very popular among visitors to beauty salons, especially in spring, before the planned vacation.

Do not forget about the little visitors of beauty centers, offering services for kids in special children's hairdressing chairs, which will additionally attract customers.

Men prefer to apply for hairdressing and barber services, so many beauty salons focused on the stronger sex offer hair correction and beard modeling in a complex.

The beauty industry is constantly evolving. It is very important to keep track of fashion trends and new technologies, so successful salons constantly send their employees to trainings and industry exhibitions, review and expand the price list. Today you will not surprise anyone with such procedures as

• gray hair camouflage;
• hardware cosmetology;
• wax depilation;
• male manicure;
• exit barbershop;
• acupuncture;
• salt therapy;
• paraffin face masks;
• eyelash extension;
• face tattoo.

Cosmetology is also gaining momentum, especially correctional and age-related, offering the following services

• birevitalization - an injection method for enriching the skin of the face with vitamins;
• contour plastic - filling wrinkles with hyaluronic acid and fillers;
• mesotherapy - injections for rejuvenation and healing of cells.

In addition to providing traditional and exotic procedures, a beauty salon can earn money by selling cosmetics and jewelry.

If a sufficient amount of investment is possible, it is recommended to start with a medium-level beauty studio, which will allow you to cover a large target audience in your area. For this you need to open

• beauty parlor;
• hairdressing room;
• manicure and pedicure room.

The relevance of the idea to open a beauty salon

People have always needed hair, nail and skin care services. These procedures do not lose their relevance today, regardless of the region and the average income level of the population.

The invention of new cosmetic, manicure and other procedures, as well as their further widespread advertising and popularization, help to generate income that is much more than just a haircut or facial massage.

Therefore, opening your own beauty studio is not only prestigious, but also profitable. True, in order for this activity to become profitable, it is necessary to correctly develop a business plan for the future beauty salon.

Preparatory stage

Market and competitor analysis

The service industry is characterized by high competition in almost all regions of the country. Often in large cities you can see two or three salons side by side, or even in the same building. Therefore, a detailed market analysis must be included in the business plan of a beauty studio.

On the one hand, the organization needs to be competitive, and on the other hand, it is necessary to develop such pricing policy to make a profit and recoup the investment. Rapid collection of information will allow you to correctly assess the situation on the market and tell a lot about similar companies.

Usually, all competitors are divided into several types:

1. Monosalon. These are establishments offering one type of service - massage parlors, manicure studios, cosmetology centers, tanning salons.
2. Home craftsmen. Such activities are not to everyone's taste due to the minimal comfort of staying in someone else's apartment.
3. Economy class hairdressers attract with low prices, but usually the level of service leaves much to be desired.
4. Beauty salons of medium and high level. Organizations of this type are in direct competition.

To begin with, it is recommended to visit similar establishments to study the quality and range of services, as well as the price list. If the owner of a beauty salon is familiar with the activities of business neighbors, he will be able to correctly argue prices for similar procedures. It is also necessary to have an idea about the target audience that the salon focuses on.

REFERENCE: 15-20% of the establishments of the beauty industry are salons of an average level of services.

Thus, competent study of the market will allow:

• correctly position your own brand;
• optimally work out the list of services and pricing policy;
• timely offer novelties that competitors do not yet have;
• think over effective promotional activities.

Definition of the target audience

Most visitors to beauty salons are representatives of the weaker sex. They are the consumers of most services:

• cosmetic;
• hairdressing;
• nail service;
• comprehensive body treatments.

If you expand the set of personal care offerings, focusing on men and children, you can significantly increase the flow of customers, salon occupancy and, consequently, income.

Risk factors

When analyzing risks in the beauty industry, external and internal factors are identified. External risks include

• increase in the number of direct competitors and activation of their activities;
• dumping prices in the market;
• business seasonality;
• decrease in the purchasing power of the population;
• replacing old methods and technologies with new ones;
• increase in the cost of raw materials.

When a new participant enters the market, similar organizations usually increase their marketing activity, trying to redistribute the client flow. In such a situation, monitoring the activities of competitors and timely correction of pricing policy will help.

The increase in the purchase cost of materials eliminates the change of suppliers. The modern beauty industry offers a huge selection of care products.

To smooth out seasonal recessions, you will have to think through promotions and optimize monthly expenses.

Internal risks are

• staff turnover;
• low level of competence of specialists;
• lack of funding for marketing activities.

With the help of personnel motivation systems, you can retain qualified employees and increase their loyalty to the company. It is also recommended to keep track of exhibitions, forums, staff training events in order to maintain a high level of services offered.

organizational plan

Registration of a beauty salon

To get started, you need to register an individual entrepreneur or LLC, as well as switch to a simplified income taxation system (6%).

The procedure for registering an individual entrepreneur is simpler than an organization. To do this, you will have to submit to the local tax office:

• application for registration;
• receipt of payment of the fee (800 rubles);
• a copy of the passport;
• application for USN.

After registration, you need to collect permissions

• fire inspection;
• territorial administration of property.

Premises search, location requirements

You can locate a beauty salon in a large business center or on the first floor of a residential multi-storey building in a residential area, preferably from the side of the roadway.

Room requirements:

• at least two isolated rooms for a manicurist and a beautician;
• a spacious hall for hairdressing services at the rate of 2-3 seats;
• reception hall and waiting area;
• from 7 meters for each workplace;
• availability of an additional room for staff recreation;
• hot and cold water, heating, good lighting.

Interior design

The development of interior design requires a special approach, since the interior plays, if not decisive, then an important role in the success of a business. good option will apply to special organizations to develop the concept corporate identity and room design.

The atmosphere inside the salon should be in harmony with the types of services offered by the institution. For example, if there is a Chinese massage in the price list, it is better to make an interior design in Chinese style.

Purchase of equipment and furniture

The style and functionality of the furniture must also meet the requirements of the beauty salon concept.

Below is an approximate list of technical equipment and interior items to get started.

No. p / p	Expenditure	Qty	Price	Total
	Hairdressing chair
	Chair stand
	Pedicure chair
	manicure table
	Armchair for the client
	Mirror
	Closet
	Massage table
	Chair
	Hanger
	reception desk
	hair washer
	Sterilizer with timer
	Sofa
	Lamp for manicure
	Beautician lamp
	Lacquer stand
	Trays
	Tools
	Consumables
	Total:

All equipment must comply with the standards established by the Ministry of Health of the Russian Federation, have a warranty period and permits.

Recruitment

The skill level of the masters ensures the retention of the base regular customers and the influx of new visitors, so it is recommended to pay staff recruitment great attention. The state depends on the level of the salon and the list of services provided, but, in any case, you will need

• two hairdressers;
• one manicure and pedicure master;
• one cosmetologist;
• two administrators;
• room cleaner.

Very often, the owner of a beauty salon takes over some of the functions, for example, replaces the administrator.

Beauty salon advertising and marketing

Outdoor

The tastes of the public are constantly changing, new types of services appear or traditional ones are improved. All this makes it necessary to correct marketing events and update offers.

One of the most important in the beauty industry effective ways delivering information to the target audience is considered to be the placement of outdoor advertising on the streets of the city. For this are used:

• cabinets;
• advertising installations;
• displays;
• billboards;
• stretch marks;
• shields;
• prismatrons.

These structures can be placed everywhere - along the roadway, at bus stops, train stations, in parks, on the facades of houses.

Outdoor advertising complements television commercials. It covers a large audience and can have a very strong impact on the consumer. The most commonly used billboards are 3x6 meters or city-format light boxes.

Site creation

For a mid-level or premium class beauty salon, having a beautiful modern website is not just an advantage over competitors, but a prerequisite for successful advertising campaign. Its creation must be entrusted to professionals.

On television and radio

As mentioned above, commercials work great in combination with outdoor advertising. Television has the widest communicative possibilities of conveying information to the consumer, providing both visual and sound effects. The disadvantage of this type of advertising is the high cost.

It will be much cheaper to place radio advertisements, but the degree of concentration of people's attention when listening to the radio is lower than when watching TV.

Other ways to attract customers

Additional means of attracting consumers include the distribution of leaflets, the placement of advertising blocks in local print media.

A good flow of customers can be provided by advertising on the Internet:

• mailing by e-mail;
• information in search engines (Yandex, Google);
• communication on the forums.

The optimal platform for promoting a beauty salon is social networks, especially Instagram, which has a huge visual impact on the target audience. This contributes

• the great popularity of the Instagram network among Internet users;
• the predominance of the female audience;
• easily digestible content;
• viral advertising;
• the ability to use the site from a mobile phone.

Of great importance for an advertising campaign on social networks is the correct selection of hashtags, a kind of content tags. For example, #beauty salonMoscow, #manicurist. Hashtags should be popular, but limit the audience on a territorial basis.

Financial plan

Investments in business

To open a beauty studio, you will need the following investments:

Current expenses

TO monthly expenses can be attributed

Income

Revenue part financial settlements is formed as follows:

No. p / p	Item of income	average cost	Qty	Total for a month
	Women's haircut
	Men's haircut
	Children's haircut
	Laying
	Hair coloring
	Hair highlights
	Hair toning
	Perm
	beard trim
	Eyebrow correction
	Eyebrow coloring
	Eyebrow tattoo
	Eyelash coloring
	eyelash extension
	Ear piercing
	Makeup services
	Classic face massage
	Hardware facial massage
	Face cleaning
	Moisturizing face mask
	Anti-aging face mask
	Paraffin face mask
	Facial waxing
	Leg epilation
	Epilation of the bikini area
	Classic manicure
	Hardware manicure
	French manicure
	Classic pedicure
	Hardware pedicure
	Hand skin care
	Foot care
	Nail extension
	TOTAL monthly income:

Profit calculation

At the declared level of income financial results about 571,150 rubles of profit is expected for the month.

Profitability and payback period of investments

If we divide the profit received by the monthly income, we get 38% profitability. Payback period initial investment will be 2-3 months.

The beauty salon business plan presented above allows us to conclude that this type of business has practically no serious risks and is available to almost every aspiring entrepreneur who is ready to invest in a new promising business.