home » Cash transactions » Opening a franchise without investing money: reality or myth? Types of franchises without investments for the implementation of a Business franchise without initial investments.

Opening a franchise without investing money: reality or myth? Types of franchises without investments for the implementation of a Business franchise without initial investments.

- a business model in which the parent company (franchisor) sells to a partner (franchisee) the right to use the brand, technologies, and connections. A one-time price is set - a lump-sum fee, monthly payments - royalties are charged.
In reverse franchising, the formal influence of the entrepreneur on business processes is minimized. The franchisor exercises full control over someone else's retail outlet. Such business construction, according to practice, brings 30% more profit from sales. Ideal for the aspiring entrepreneur.

What direct and reverse franchising have in common: payment lump-sum payment, granting the right to use the trademark. The franchisee independently equips the store and recruits staff. Next are the differences: the buyer of a direct franchise purchases goods at personal investment using the recommendations and supplier base of the parent company. Forms prices independently, following the instructions provided.

In reverse franchising, the goods are delivered to the entrepreneur for sale without investment. He does not form an assortment, does not invest in delivery, does not concern pricing policy... Sales proceeds go to the franchisor, and the franchisee receives an agency fee (approximately 25%).

Franchises for sale are not widespread in Russia, more often they belong to the service sector: the Sea Sushi restaurant chain, the MTS communications company, and Internet providers. In the retail sector, the scheme is used in the sale of consumer goods. Does not work in the sale of cars, furniture, clothing, shoes, real estate, technology. The largest retail in Russia X5 Retail Group- the first grocery chain to use such a scheme of work. It unites the stores Pyaterochka, Perekrestok,

A franchise from scratch without investment sounds tempting, but is it real? In most cases, the purpose of entrepreneurship is to obtain benefits. Consider a businessman who created a company from scratch, established a business process, business connections, made his product or service recognizable and in demand among the target audience. Would he want to give all this to an outsider for free, without receiving any benefit? The answer is obvious.
You must pay a fee to get the product. A franchise is a product that is presented as a set of benefits, including a brand name, business model, marketing and economic plan. It is impossible to get a really working franchise without investments and costs. Therefore, the answer to the question of how to open a franchise business without investment, the answer is no way.
Next, we will consider what is really meant by a "franchise without investment" and how to choose a really working project with minimal costs.

How to open a franchise without investment

A franchise without investment is a business project that implies the absence of a lump-sum fee and regular payment of royalties to the franchisor. You will have to invest in the arrangement of the outlet, the purchase of goods and related equipment on your own. The franchisor can provide loyal conditions for the supply of goods, a delay in payment of its cost, and profitable terms for the purchase of equipment.
The optimal and most common option for the so-called franchise without investment is to open a sales outlet for the sale of goods produced by the franchisor. This type of cooperation is beneficial to the franchisor due to the increase in his wholesales, the profit from which covers the absence additional payments by the franchisee.
Also, the costs of organizing a business can be avoided in the case when the franchisor plans to open a branch in the regions or abroad in order to expand the company and its network. In this case, the franchisor can cover all the costs of opening an outlet, but at the same time the business will entrust only to an experienced businessman who can make a profit. open point and will not spoil the reputation of the company.

Benefits of a franchise without investment

Opening a franchise business without investing in lump-sum payments and royalties is most reliable in the field of trade. A franchise without investments for the sale of goods has a number of advantages:

a point of sale with a name known to consumers;
loyal target audience;
a product that is popular with consumers and does not require promotion;
favorable conditions for the supply of goods.

Also, the franchisee can provide a deferral to pay for the purchased goods, which is initial stage business development is an important bonus.

Disadvantages of a no-investment franchise

Free, no-investment beginner franchises have more risks than benefits. If you decide to open a business, a franchise without investment may turn out to be a fraudulent scheme on the part of an unscrupulous franchisor.
The reality is that the market today is overflowing with seemingly tempting offers of franchises, which, apart from losses and debt obligations, will bring nothing. Therefore, before signing a franchise agreement, carefully study all the conditions together with a trusted lawyer.
Another disadvantage is the high competition as franchises are gaining more and more popularity. Favorable franchising conditions and minimal costs lead to high competition in the chosen industry.

How to reduce startup costs

To explain how to reduce costs at the initial stage of creating a business, consider the example of opening a sales outlet. You can lower your start-up costs if:

Agree on the timing of the sale of the purchased goods in order to avoid stagnation and delays.
Analyze target audience and make a forecast of sales volumes.
Agree with the franchisor on the required volumes of goods deliveries.
Consider advertising costs.
Agree with the franchisor for a grace period at the initial stage.
Agree with the franchisor on the possibility of taking the goods on credit.

No-investment franchises for beginners

Free franchises without investments for novice businessmen carry many risks associated with a lack of experience and knowledge of the specifics of the activity, as well as insufficient legal literacy for a detailed study of the contract.
Beginning businessmen are advised to pay attention to low-budget, but not free franchises, which require the full support of the franchisor. This will help the inexperienced franchisee build profitable business... Without the necessary knowledge, it is difficult to understand whether it is worth starting work on the chosen franchise, how effective the business project is, whether it will bring benefits.
We suggest that you familiarize yourself with the proposals of franchisors who do not take a lump-sum fee and royalties, but at the same time investments will be required to start a business.

Franchise catalog without investment in Russia

Consider the franchises actually operating in the Russian Federation without investments in 2018, which do not require payment of a lump-sum fee and royalties:

Tandoor Bread is a bakery operating since 1985 with 75 franchise partners. There is no lump-sum payment or royalty. Capital investments 200 thousand rubles. The payback period is 2-3 months.
AKKOND - sales network confectionery operating since 1943 with 270 partners. There is no royalty and lump sum payment. Initial investments are 450 thousand rubles.
Sea of Tea is a network of tea shops with 50 own points and 8 franchises. There is no royalty and lump sum payment. Investments of 500 thousand rubles for the purchase of goods, equipment and decoration of the store.
Perrino is a retail outlet for sleeping products. It has been operating since 2004, has 25 own points and 178 franchises. There is no royalty and no entry fee. Investments 500 thousand rubles. The payback period is 3 months.
SAMURA is a shop of branded knives from Japan. There are 124 franchise partners. Investments amount to 300 thousand rubles. There are no other additional costs.

Catalog of franchises without investments in Belarus

Current offers for a franchise without large investments Money that are presented for the Belarusian market:

tamm'antimebel is a chain of retail outlets selling original design furniture. The company has been operating since 2003 and promises a payback period of 3 months. Investments 49–750 thousand rubles. There is no royalty and no entry fee.
SILVER SPOON is a retail outlet selling branded children's clothing. There is no royalty and lump sum payment. Investments 350 thousand rubles.
Mangosteen is a network of vending machines with children's toys, souvenirs and costume jewelry. Investments 240 thousand rubles. There are no additional payments.
Kitchens VARDEK is a network of furniture kitchen salons. Investments amount to 150-500 thousand rubles. There are no additional payments. The payback period is 1-2 months.
Ringing Cedars is a trade point for the sale of cedar products.
There is no royalty and lump sum payment. Investment is 120 thousand rubles. The payback period of the project is 2-4 months.

In conclusion, we note that it is impossible to buy a franchise without investments, therefore, it will not be possible to completely avoid costs. When choosing a cheap franchise, be careful and study the terms of the contract in detail. Before signing it, read the opinions of other franchisees working with the company of your choice and make sure whether the project is profitable and whether it is worth opening a business on it.

There is an opinion that starting a business without start-up capital impossible. This statement is partly true. It is difficult to start a business with no money at all. You can reduce investments at the start using a franchise.

Here are just a couple of ideas that beginners can use.

First option... Without investing in the "turnover", taking the goods of the franchisor for sale. A great start for a business in any small town Russia.

Another variant- organization of a franchise without investment - organization of an order acceptance point.

Let's take a closer look at how to open a franchise without investment:

Franchise without investing in the first purchase, receiving the franchisor for the sale of goods.

Franchises without investments, for the sale of someone else's goods are typical for the markets retail and points Catering... The duties of an entrepreneur include:

search, rental and equipment of a traversable point of sale;
recruitment and training of personnel;
buying advertising;

The franchisor supplies the entrepreneur with goods to form an assortment with a deferred payment. This approach reduces the risks and investments of a businessman.

For example, the first purchase of an item for retail store shoes or computer equipment reaches 3-5 million rubles.

The franchisor takes over the centralized organization of business processes for assortment management, on-chain logistics, and procurement. The outsourcing and centralization of the named functions to the entrepreneur saves a lot of money on the wages fund. For example, for effective management assortment in retail stores requires a qualified specialist - a category manager, for logistics and procurement - procurement and logistics managers. The salary of specialists will cost the company at least 50-100 thousand rubles, which is unprofitable when only 1-2 retail outlets are opened.

In textbooks, a franchise without investments for implementation is called "reverse franchising", and the provision of a deferred payment for a consignment of goods is a commodity credit.

2. Maximum reduction in the cost of the lump-sum fee and the purchase of equipment.

Other franchisee sellers minimize the initial investment of franchisee partners in a different way. Large manufacturing enterprises scale their business to regions by selling franchises and centralizing production. The tasks of the franchisee include:

opening a sales office;
organization of advertising campaigns;
taking orders;

A potential client comes to the franchisee's office and completes the order. The entrepreneur transfers the order to the manufacturer, and after a while he issues the goods to the customer and receives a percentage of the sale. Manufacturers, for example, sets of SIP panels for the construction of houses or companies that sell IT products and services, work according to the scheme. All participants benefit from such an organization:

Centralized production and an extensive network of points of sale allow you to load production and achieve economies of scale.
The buyer of a franchise starts a business without investment, since he does not need to purchase and store capital-intensive goods. A lump-sum fee, an exclusive right to work in the region and organization costs cost less than 100-200 thousand rubles.
The buyer receives a quality product with significant savings, which is produced by a professional company.

2. Benefits of a franchise without investment.

Franchising - profitable scheme partnerships for different industries that scale the business quickly and efficiently. A franchise without investment reduces the entrepreneur's start-up investment to the lowest possible level.

It is almost impossible to buy a franchise without investment. And the creation of a franchise business without investment for the sale of goods, and franchises for opening sales offices require a small start-up capital.

Benefits of starting a franchise business without the investment:

No need to "inflate" the staff. Commodity experts, category managers, buyers work for the franchisor.
You don't need to have a lot of capital to buy inventory.
The franchisee does not need to worry about the rate of capital turnover and the accumulation of illiquid balances. The franchisor will still recall the unsold goods.
The entrepreneur organizes only simple business processes.

Among them are advertising, receiving an order, renting premises. Renting a small office, launching Yandex Direct and hiring 1-2 girls-managers is much easier than organizing production or arranging procurement, logistics and branding on a federal scale trading network with thousands of headings.

Work under famous brand to which consumers are loyal.
The ability to work with rare, expensive (and, therefore, high-margin) goods without the need to purchase them;
Business informatization and digitization. Franchises without investments, franchisors supply complete with CRM-systems, software products that digitize business in real time. This is for greater control over the franchisee. But in exchange for the loss of a part of independence and full transparency before the "senior" partner, he receives a complete up-to-date picture of what is happening in the company.

3 Disadvantages of a No-Investment Franchise

In addition to significant and obvious advantages, franchising without investment also has its drawbacks.

The main disadvantage is the complete loss of freedom and independence in decision-making. For passive and unbiased franchisees, this is not so critical.

But for creative and independent businessmen it can become an insurmountable barrier to the development of an enterprise.

The development of technology makes it possible to make franchises without investments in 2018 completely transparent to franchisors. The movement of funds is controlled by automated cash registers and software products that transmit information in real time to the parent company. CCTV cameras allow you to control warehouse stocks and what is happening in trading halls... From time to time, in order to collect information, the franchisee will even arrange "mystery shopping" visits. And all control is done remotely. It doesn't matter where the franchise is opened, in Vladivostok or in Kaliningrad.

Independence in acceptance management decisions franchise owners without investment in 2018 creates disadvantages:

Total financial control... The parent company closely monitors the movement of money. It is very easy to follow non-cash payments. To control cash, a bank is involved, which periodically collects a point of sale. This forces the entrepreneur to regularly pay royalties from turnover without the possibility of understating payments.
Range. The franchisee will closely monitor the nomenclature of goods at the point of sale. The assortment must strictly correspond to the list of products supplied by the franchisee. This deprives the entrepreneur of an increase in revenue due to the introduction of foreign goods.
Pricing. Through the payment system, the franchisee has full pricing information. The entrepreneur is deprived of mobility in regulating the marginality of commodity items.
The above is especially true for franchises for the sale of goods without investment.

4 How to reduce startup costs?

In business, the rule is: "Every ruble saved is a ruble earned."

This rule reflects the importance of cost accounting. It is especially important to keep track of costs at the stage of setting up a business. The lower the costs, the faster the company will pass the break-even point.

1. Be careful when choosing a franchise. The franchising market in Russia and the CIS is overflowing with offers of franchises. But 70-80 percent of them look more like a fraudulent scheme than a mutually beneficial partnership.

But if a reasonable explanation for generosity in the form free provision there is no franchise without investments, then it is worth considering. A common scheme is when the franchisor does not take a lump-sum fee and royalties, but requires the franchisee to purchase wholesale lots from them. An unpleasant surprise for an entrepreneur will be when he finds out that the franchisor is overstating Wholesale prices... The benefit is obvious - the franchisor gets a wholesaler who is forced to make purchases. Although a similar product in China costs half the price.

2. Save on everything! The business must be profitable. This is the single most important condition. Buy old computers, tables and chairs for the office instead of the latest game models and designer furniture solutions at Avito.

3. Choice of premises. When starting a franchise business from scratch without investment, the choice of premises is key. It is necessary to decide what role the premises play in business. If the premises generates sales through offline traffic, then the outlet should be located in mall or on a busy street. If lead generation is planned through online channels of attracting an audience, then it is better to save money and abandon expensive rentals in busy places.

The opportunity to do business, especially without investment, also under a well-known brand is a dream for any potential entrepreneur. And in connection with the times of crisis, there are more and more such “dreamers”. In principle, such people can be understood: they are convinced that their work will make them feel like they are in " economic security»And be free, both in money and in time.

However, these claims are a common misconception. An entrepreneur is a person who takes a certain risk, from which many people working "for an uncle" are insured. This danger lies in the fact that a businessman may receive his profit at the end of a certain period, or may remain at the “broken trough”. While a simple employee working for a stranger, in any case, will receive a reward for his work. Moreover, a working day for the owner own business starts early in the morning and ends closer to night, in contrast to the usual office plankton schedule "from 9 to 6".

But if you are not afraid of the everyday life of entrepreneurs, and you are eager to try yourself in their role, then you should pay attention to the franchise business.

This scheme is convenient especially for beginners, since it allows you to reduce risks at the initial stage of work.

To open a franchise, you need to buy it. It would seem logical, because the company, having provided the franchisee with a brand, a business scheme perfected over the years and a unique product, cannot engage in altruism and is waiting for mutually beneficial cooperation with a partner.

But what if a potential entrepreneur has no initial capital? Look for him. Because there are no franchises at all without investments. At least such cooperation schemes are not created successful companies... And working only with proven brands will allow you to build really profitable business.

As the representative of the franchisor company correctly noted "Doors Granite" Petr Strukov: “If a person does not invest his own money in the business, then there will be much less motivation to work for the good of the company, therefore we work with our partners only“ in money ”. Now there are many young and energetic start-ups on the market who want to try their hand at business. Whether they will succeed or not is a question. But hardly a percentage successful projects will be high, and the closure of outlets could damage the reputation of the entire company as a whole. Therefore, we respect ourselves and our partners, and do not undermine the foundations of the business. "

Nevertheless, there are ways that allow you to minimize the amount of money that is required to open a franchise business.

These offers from franchisors include:

Commodity credit
Special promotions for an easy business start
Dealership

Goods for sale

That is, the franchisee must pay for the repair and rental of the premises, as well as purchase commercial equipment, after which the franchisor provides him with a deferred payment for the purchase of goods for a certain period established by the contract. Moreover, each company differs not only in terms and conditions, but also in the wording of such "concessions" for partners.

So, for example, the company “ ALBA " It provides new partners with goods on a commission, due to which the costs of opening a new store under the guise of a popular shoe brand are reduced from 7 million rubles to 2.5 million, which means that a novice entrepreneur will only need funds for renting and finishing the premises for the store.

The company provides payment by installments of up to 180 days, and the Polish clothing brand buys out unsold balances from its franchisees, thereby saving the outlet's working capital. A well-known chain of stores also promises a commodity loan for its partners. And representatives of the brand of leather goods " LABBRA " make it possible to use an interest-free commodity limit for opening a retail outlet for a period of 60 days.

Deferred payment for products is also provided by food manufacturers. True, such conditions are available only for well-proven partners. For instance, trademark ice cream ships the goods with a delay of two weeks, and new partners, when ordering equipment for a retail outlet, can pay only 50% of the cost, the rest of the amount can be paid to the franchisor upon receipt of material values.

But in order to enjoy all the joys of a commodity loan, you need to find funds to open retail outlets. Meanwhile, there are companies that have foreseen this fact and offer novice entrepreneurs to test their capabilities by opening a business on a "lightweight" version of the franchise.

Easy start

There are franchise offers that allow you to start a business under the brand large company at a special price.

Such promotions are typical both for large industrial enterprises and for ordinary Internet services.

For example, a company EKOPAN, a manufacturer of houses from SIP panels, offers to start a business in his region for only 250 thousand rubles. This format will allow you to receive orders for the construction of houses, send them to manufacturers and earn quite decently on a percentage of orders. The main requirement is the ability to work with the customer. In the future, a partner of the company can develop his business to a full-fledged production of houses from SIP panels.

There are similar offers in clothing retail: for example, a manufacturer of designer clothes "BRUSNIKA" offers to start your business by opening a "corner" - a small exhibition stand in an already operating clothing store. The required area is from 25 square meters, and the investment is minimal: from 300 thousand rubles.

Internet service franchises and mobile applications also differ in reasonable prices, and the opening of this business does not imply investment in renting office space.

So, for example, representatives of the Internet service " CleanWell " call their business "home" and promise a monthly income of at least 100 thousand rubles, with an initial investment of 106 thousand rubles.

And for those who want to open their own business on more tangible things with minimal investment, it is worth trying themselves as regional dealers.

Dealership

Any manufacturer wishing to enter the federal level is looking for representatives in each region who would take upon themselves the responsibility of selling the product in the territory entrusted to them.

But the manufacturers really necessary goods in demand, most often turn to large wholesale companies, and they are not interested in small players.

Still, there are franchisor companies offering potential partners to try out a business niche using a dealer scheme. This is, for example, a well-known manufacturer of office furniture. "Felix". The company offers potential partners two development schemes: franchise and dealership. Moreover, the last category does not imply the opening of the Felix brand store. , but simply gives you the opportunity to sell furniture from a manufacturing company in your store. The franchisee has more options: the entire product range of the factory, after-sales service and a sign with a well-known brand. Therefore, according to the representative of the franchisor, many dealers of "Felix" subsequently become their franchisees.

The company operates in approximately the same way. "Karelian Monument". To become a partner manufacturing enterprise for the manufacture of monuments and products from granite, you need to rent a room and purchase exhibition samples, and the volume of required investments does not exceed 150 thousand rubles. The task of the franchisee is to ensure a stable flow of orders for the production of the enterprise. Well-established partners, the franchisor also periodically gives bonuses and provides some product samples for free.

So, the main thing is to treat your business responsibly, and then your partner will help you with all his might, since the prosperity of the franchisor company depends on the well-being of your enterprise.

The realization of the desire to start a profitable business without financial investment is possible due to the use of franchising according to a certain system that does not require the payment of a lump-sum fee or provides for the supply of goods for sale.

Franchising allows you to organize a business according to a proven, time-tested, profitable scheme. The franchisor company transfers the development technology, tested methods, accumulated knowledge, work recommendations to the junior franchisee partner. As a result, the franchisee reduces risks, minimizes wasted time, cuts the cost of expenses, and quickly gets the target audience. And the franchisor popularizes the brand, expands the network, increases profitability without financial investments.

Types of franchising without investment in Russia

The region of Russia is selected and approved in which the franchise will be promoted. Next, the candidacy of an entrepreneur is assessed - a possible franchisee. The presence of high income, own real estate is not a decisive factor in providing a franchise without investment. Should understand the philosophy of the brand, be able to negotiate, is welcome entrepreneurial experience, managerial career. An agreement is concluded according to which the franchisee becomes the director of the entrusted division. The businessman is transferred trademarks, brand book, management techniques, a marketing company is launched. The role of the franchisee is to become the engine of the company's development in the region of Russia entrusted to him. After the return on investment of the parent company, the businessman gets the right to manage the division.
Obligations of the entrepreneur:

search for a sales area, industrial premises that meet the requirements of the franchisor;
renovation, decoration of premises in corporate identity companies;
collection of title dealers, permits, certificates, passing checks;
hiring personnel according to the instructions received from the franchisor;
achieving positive financial results, retention of indicators;
exit to profit, reaching the break-even point.

Best Jewelry Store Franchises: Review and Analysis retail business in Russia

Pros and cons of franchising without investment

The clear benefits of buying a franchise without the investment are overshadowed by unpleasant downsides. In Russia, there are cases of fraud, when the seller of the franchise deliberately introduces a partner into debt, sues his property. Safety net: conclude a franchise agreement in the presence of your own lawyer.

There is a lot of competition in the Russian market in the field of franchises without investments. Low financial risks, favorable terms of cooperation, easy entry into business attract many entrepreneurs.

There are no franchises that do not require financial investments at all. You will have to invest in finishing the premises, purchasing office supplies, household goods, perhaps buying cash and retail equipment, paying tax and administrative fees.

The absence of a lump-sum payment, exemption from royalty payments removes the responsibility from the dominant company in terms of the franchisee reaching a high level of profitability. By and large, the franchisor is not financially interested in the growth of the junior partner's income level.