Development plan for an already open hotel. Hotel business plan

- this is a profitable business, they know almost everyone. This type of entrepreneurial activity is especially popular in the resort area and in large historical centers.

Before drawing up a business plan, you need to decide on the main concept. You can build both a large complex and organize a mini-hotel for 10-20 rooms. It all depends on the size of the budget, as well as the level of demand and competition inherent in a particular region.

Market and competitor analysis

Before proceeding with planning and calculations, it is necessary to determine which main target group will visit the institution. To do this, all potential visitors need to be divided into groups according to certain characteristics: occupation, age, preferences, income level, etc. All this is necessary to draw up a portrait of the future consumer, develop a marketing strategy, form a common brand identity and name.

High profitability is not inherent in any attractive and fast-growing market segment, because sooner or later direct competitors will be interested in them. To ensure that an increase in supply from a competitor or the entry of new entrants into the market does not come as a surprise to a novice businessman, it is necessary to identify rival companies and carefully understand their strengths and weaknesses.

When evaluating competitors, one should pay attention to consumer perception, that is, which service is attractive to customers and which is not.

It all depends on the price, quality, level of service and the social role of the hotel.

Factors of internal activity are invisible to consumers, but they also cannot be ignored. In this category you can find: labor costs, marketing costs, advantageous location, strategic partnerships.

• set service standards;
• have a significant impact on the perception of customers about these services;
• allocate a decent amount to maintain their level in the market;
• can afford the luxury of price dumping, an effective means of retaining market share.

Useful tips on organizing such activities can be found in the following video:

Format Options

Europe and America have been practicing the opening of small hotels for 10-30 rooms for a long time. They are usually located near gas stations, roadside cafes and just on the streets of large cities.

Russian business has just begun to develop this area, although experts unanimously consider the mini-hotel the most affordable, does not require large investments and quickly pays off.

You can open one of the following types:

• Hostel- an inexpensive option for people traveling around cities and countries. An ordinary apartment with bunk beds is suitable for arrangement.
• Family pension— the most suitable mini-hotel for couples with children. Having your own shower, bathroom and kitchen for cooking is a must.
• VIP hotel- the most expensive option. It can be a separate studio apartment, fully equipped with household appliances or a small cottage with a picnic area.
• Pet hotel. Before many people who decide to go abroad or just see another city, the question periodically arises of who will look after their pet. If relatives are far away, but you don’t want to leave friends, because it is not known how they will treat their beloved pet, then such an institution is an ideal option.

Production plan

An approximate plan for an average hotel with 20 rooms:

• deluxe room - 3 pcs.;
• double room - 14 pcs.;
• single room - 3 pcs.;
• small restaurant and bar;
• kitchen and several utility rooms;
• warehouse, boiler room and other technical premises;
• laundry and ironing room;
• billiard room;
• gym.

The purchase of furniture and other interior items should be preceded by an assessment of operating conditions.

The establishment needs durable furniture, so it is not recommended to use household furniture. For example, the frame and legs of the beds should be made of metal. Each room includes a TV.

Financial plan

Construction takes approx. 2 years. The amount of investment is strongly influenced by the chosen region and the size of the institution.

Fixed costs include the following items:

• implementation of design work - 0.7-1.2 million rubles;
• construction - 9-11 million rubles;
• organization of a parking lot and landscaping - 1.1-1.4 million rubles;
• purchase of equipment, furniture and household equipment - 4.5-6 million rubles;
• a number of other (including unforeseen) expenses - 0.9-2 million rubles.

As a result, the amount of capital investments varies from 16.2 to 21.6 million rubles. You can save a decent amount if you can find a suitable building or room for rent.

For the main cost items of an already operating hotel, about 6 million rubles for 1 year that will be spent:

• for wages and contributions to social funds - 2.5 million rubles;
• for operating expenses (payment for utilities, purchase of household equipment, various cleaning products, stationery and office supplies, telephone payments, etc.) - 3 million rubles;
• other expenses (including those that could not be foreseen at the time of drawing up the estimate) - 0.5 million rubles.

In this case, the planned income is 8-9.5 million rubles annually and is formed by:

• room stock - 6-7 million rubles;
• gym - 0.3-0.5 million rubles;
• billiard tables - 0.2-0.3 million rubles;
• restaurant and bar - 1.5-1.7 million rubles.

Hotel pays off on average in 3 years, and the level of profitability is 58%.

If you include in the business plan a calculation that is as close as possible to reality, taking into account inflation and the entire range of possible financial risks, then the payback period may increase slightly - up to 4-6 years.

organizational plan

The start of renting rooms must be preceded by official registration. For example, you can. The current legislation for this type of activity allows you to apply.

You need to register an LLC if you plan to open a full-fledged hotel, and if a person wants to turn his apartment into a mini-hotel (2-3 living rooms), then it will be enough.

The normal functioning of the institution is impossible without the following employees:

Position	Number in accordance with the staffing table	Salary, rub.	Amount, rub.
Total:			280 000
Director	1	40 000	40 000
Administrator	3	15 000	45 000
Programmer	1	20 000	20 000
Accountant	1	20 000	20 000
Manager	1	20 000	20 000
Cleaning woman	3	11 000	33 000
Technician	3	12 000	36 000
Housemaid	3	12 000	36 000
Security guard	3	10 000	30 000

Marketing plan

A constant flow of visitors can be ensured through the following marketing activities:

• placement and promotion of your own website on the Internet;
• advertising in travel and business magazines;
• outdoor advertising located near railway and bus stations, airports;
• development of a system of discounts for regular guests.

Opening schedule

The following table lists the steps that precede opening in sequence:

No. p / p	Stage name	Implementation period
1	Business plan development	July 2016
2	LLC registration	August 2016
3	Finding a suitable room	August 2016
4	Current repair and redevelopment	September 2016
5	Replacement of windows and doors (if necessary)	October 2016
6	Installation of a ventilation system, fire alarm and air conditioning	October 2016
7	Purchase of furniture and household appliances	November 2016
8	Obtaining permits from Rospotrebnadzor, fire inspection, etc.	December 2016 - January 2017
9	Selection and training of necessary employees	January 2017
10	Organization of an advertising campaign	January 2017
11	Start of activity	January 2017

The execution of the above steps can be done on your own or you can involve a third-party contractor who, for example, can perform repairs, replace windows and doors, install a ventilation and air conditioning system, after agreeing all this with the supervisory authority.

Risk Analysis

Any business activity involves certain risks. Even if the company is headed by highly qualified management, and the development strategy is thought out to the smallest detail, external influence can make its own unpleasant adjustments.

The most common and typical risks include:

• market- may arise when the economic situation changes, as well as the needs and requests of the target audience;
• financial- an increase in prices for the necessary equipment, energy carriers or an increase in wages;
• economic- lurks in changes in the economy as a whole or its individual financial aspects, for example, a change in the interest rate may have a negative impact on the financial condition of the institution;
• competition- it is enough for a competitor to reduce prices for services or expand the package of offers, and the hotel will incur losses.

Many risks can be avoided through a carefully designed strategy. For example, the impact of unpleasant market changes can be reduced by systematically conducting in-depth market research. Unfair competition can be fought through legal action, market monitoring and marketing. The inflationary process can be predicted and its negative impact can be significantly reduced if a reasonable pricing policy is implemented in time. And you can cope with force majeure circumstances with the help of property insurance.

Today, hotels of various formats are in demand. Their residents are both actively traveling people and all those who want to live at least a few days in convenience and comfort. Both young people and wealthy people often use the services of hostels and guest yards when traveling around the country, which has long become popular for the European way of life. The payback of these democratic, competitive hotel complexes occurs in a short time, since at low prices a large number of people become their guests. The business plan for opening a hotel from scratch presented in the article will allow any person with an entrepreneurial streak, taking it as the basis of their own developments, to successfully start a business in the hotel services market.

Mini-format hotels with 10 rooms, 20 or more are also in demand. Where comfort and coziness are located next to excellent cuisine, at an acceptable cost of services it will always be crowded. Of course, the greatest demand for hotel services is observed in the cities of the resort regions of Russia, but in any small town hotels do not remain uninhabited, any business plan for the construction, organization and development of a hotel should take this factor into account.

The presented sample hotel business plan with calculations is well thought out and may well be the basis for developing a business plan for a mini-hotel or, taken in its present form, become the first step for a novice businessman on the path to success in his own business, which is designed to bring profit to its founder, his family, as well as to become a reserve for ensuring a prosperous future for the entrepreneur's children.

The construction of a hotel building is hardly an obligatory stage of the project, because in any city there are enough premises that are sold or leased for a long-term lease. Taking advantage of this opportunity is the way to a less expensive option for organizing a business. And from this, the final efficiency of the project will not decrease, but, on the contrary, will increase. As the business develops, the accumulation of funds, the entrepreneur can think about a small construction site. But this is a completely different conversation, with a different financial layout, other ways of organizing your own business.

The presented example of a mini-format hotel business plan is quite suitable as a sample document, without which it is impossible to receive funds from an investor or a long-term bank loan.

The main indicators of the project:

The cost of the project is 15,000,000 rubles.

The average revenue per month is 500,000 rubles.

Profit - 160,000 rubles.

Payback - 84 months.

Opening a hotel in a mini-format

We will try to present the reader with a ready-made business plan for a private hotel. Suppose that several hotels are open at once in some city, since it is planned to build a large plant in the near future. Both local contractors and builders from other Russian regions will be used to work at the construction site. The construction period will be at least five years. In this regard, there will be an influx of business travelers into the city. To meet the demand for housing for these people, additional hotel services will be required. Based on what, for any novice businessman, it will be a very promising business to open a hotel with 20 rooms or more.

In order to open a hotel, it is necessary to rent or buy a suitable room, redevelop it and repair both the interior sides and facade of the room, and existing communications.

marketing plan

According to the marketing plan, the equipped rooms should correspond to the average price segment with a daily cost of living up to 2000 rubles. This price will depend on the season, as heating charges will be excluded from it in summer. It is planned to provide residents with the opportunity to have breakfast at the hotel, which is very important for them and will be included in the cost of living.

Service personnel plan

According to the organizational plan, 9 people are supposed to be included in the staff of the hotel. Of these, a cook, 2 maids and an administrator will be involved in each shift. Maintenance personnel will be paid according to the following table:

Staff	Quantity	Salary	Total, rub.
Directorate	1	22 000	44 000
administrative worker	2	18 000	36 000
Cook	2	12 000	24 000
Housemaid	4	17 000	68 000
Total	9		172 000

Starting from the second year of work, each subsequent year, it is planned to index the wages of employees in the amount of 10%.

Project implementation

Forecasting of all stages by months of project implementation is carried out in the production plan. Taking into account the fact that no more than 7 months should pass from the beginning of the activity until the opening of the hotel, a diagram will be a more convenient option to display this.

Stage content	06	07	8	9	10	11	12
Registration actions
Purchase of premises
Repair work with internal redevelopment
Arrangement and installation of air conditioning, ventilation, fire fighting equipment
Purchase of furniture, TVs, plumbing fixtures
Coordination actions on permits from SES, fire service, etc.
Selection and hiring of service personnel
Advertising actions
Opening of the hotel, start of work

Since the arrival of builders at the site is scheduled for January 2018, the opening of the hotel should take place the day before.

Cost estimate for project implementation

To implement the project, all work to prepare the hotel for work must be completed within the prescribed time frame. The financial plan for the activities will be as follows:

Expenditure items	Total costs, rub.	Source of funds
Purchase of premises	8 500 000	Investment
Repair and redevelopment works	4 000 000	Investment
Replacement of window and door fillings	500 000	Investment
Ventilation, air conditioning and fire fighting system	300 000	Investment
Purchase of furniture, plumbing, etc.	1 000 000	Investment
Unexpected expenses	550 000	Investment
Advertising actions	150 000	Investment
Total	15 000 000

The calculation shows that in order to open a hotel with 20 rooms from scratch, the amount of investments or investment infusions in the amount of 15 million rubles will be required. Of course, every investor understands that there are no investment plans without risks. But if free funds are simply kept in a Russian bank, then their size will not increase, but will significantly decrease due to our inescapable inflation, the eternally lame economy. And in this case, the loss of capital is no longer a risk, but a completely foreseen, inevitable process. Therefore, having a well-developed business plan, you can find an investor who is ready to offer acceptable conditions for investing his capital in a profitable business.

Estimated and predicted indicators

Based on the cost of one room per day 1800 rubles. and the estimated occupancy of the hotel by 65%, we get the planned indicators:

It would be wise to allow for a 10% increase in room rates every year starting in 2020.

Operating expenses plan

In this section, we will present a table of approximate operating expenses of the hotel, given that the largest part of them is wages to employees. Other expenses usually do not exceed 10%. The planned profitability of the enterprise should be at least 30%.

Payback period for start-up costs

If customer service starts on January 1, 2018, then it will be possible to reach operational break-even activity only after about a year, and a full return on initial investments is possible after about 7 years of work. At the same time, the annual yield will be more than 14%. No one can guarantee that the pricing used in this sample business planning will remain the same after so many years. The cost of hotel services will also change. Therefore, during the billing period, changes are very likely that will have to be made to the current business plan.

Of course, by that time the plant, which became the reason for the opening of the hotel, will work and reach its design capacity. But large construction projects pull each other along. After the launch of such an enterprise, many new jobs will appear, and experienced specialists from other regions of the country, where such enterprises have been operating for a long time, will be required.

A surplus of production of any kind will usually lead to a revival in the construction industry, the construction of other large-scale projects that will require a ready and well-established social infrastructure. Life does not stand still, hotel rooms will not be empty. Moreover, the demand for such services will only increase over time. After a long period of adaptation in the hotel business, an entrepreneur will definitely think about expanding his business, about new types of services for customers and about expanding an existing hotel room.

Even if this development turns out to be unsuitable for someone's specific activity, then with its help you can figure out how to draw up a hotel business plan yourself, without outside help. Of course, the cost of opening a larger hotel will require a large initial investment. But one cannot argue so simply that if instead of 20 rooms the planned hotel will be designed for 30 rooms, then the costs will increase by exactly one and a half times. No, in this case, the calculation part will be a slightly different approach. After all, the main part of the costs does not directly depend on the living space, a more subtle approach is needed here, as a result of which the increase in costs when starting a business will occur according to a slightly different, reduced ratio.

Today, numerous design agencies offer to download a ready-made business plan for a hotel, trying to find their client, reducing the cost of calculations. Business plans for hotels of various types and cost characteristics are also offered free of charge to increase interest in the budget organization. In this article, we will talk about what to choose: a ready-made business plan for a hotel or order your own, and we will also give an example of a ready-made business plan for a hotel in simple words.

So, you are thinking about your hotel business and want to build on something to understand what your prospects are with the available opportunities. All hotel business plans in the table of contents have the following parameters:

• The size of the investment.
• Payback period.
• Monthly / annual revenue.

It is worth noting that they are very convenient for assessing prospects, since you start your search based on investment opportunities. Investments involve not only the availability of own funds, but also loans from banks for entrepreneurial activities.

You yourself know the size of your own capabilities, but it is not always enough to organize a hotel business. In addition, it may be needed as a down payment or an assessment of the borrower's well-being in order to obtain a loan. In order to get a loan for the hotel business, you must meet a number of requirements: you must specify information about monthly earnings, attach documentation for an LLC or individual entrepreneur with information about the authorized capital, the taxation system, provide a ready-made business plan for opening a mini-hotel or hotel.

In the business plan for opening a mini hotel or a large hotel, you will need to carefully outline all the nuances of the planned business. What should be in it so that the bank considers it with the best prospects:

• Analysis of the existing market of tourist services in the region.
• Planned investments.
• Monthly profit forecasts.
• Hotel price level.
• Assessment of competition for the period under review.
• Risks.
• Forecasts for the development of the market of related services in the city of starting a business.
• If you are going to buy an already operating hotel, you need information about its activities in recent years.

It is unlikely that you will be able to draw up your hotel business plan without the involvement of specialists, however, as a manager and thought leader of the business, you must clearly understand each of the points, know the analytics from A to Z, and understand what the existing calculations are based on. At the same time, you should be aware that bank loan officers are professionals, so the information provided to them should be as realistic as possible. And why focus on numbers that will not give you personally a more or less clear picture of what is happening.

Business plan for a hotel, hotels - free download or order

There are two options for obtaining a hotel business plan. The first is the purchase or free download (including on Internet resources) of ready-made projects, full of options for every taste and budget. The second is the individual development of a plan in an estimate agency. You need to understand that neither the first option nor the second one will give you guarantees. It only assumes costs and revenues, takes into account the market value of building materials, furniture and components, costs for third-party services, etc. The further development of the project depends on many factors, ranging from competent business management to macroeconomic conditions. However, without its development, in any case, it is impossible to do. A business plan is a kind of dress rehearsal before starting a business.

How to choose ready-made business plans for a hotel?

Regardless of whether you are planning a huge enterprise or a mini-hotel, correct financial planning, rigorous calculations based on real numbers and their correspondence to actual costs are the key to the success of any business. The specifics of the hotel direction is that in this case you have to calculate a million little things, which are very easy to miss.

Design professionals, of course, know a lot about the estimated cost of each element of preparation for the opening. However, they also need to be checked carefully. The fact is that their task is to make a profit from the sale of the idea, and the success of your hotel business is secondary, and this must be understood. Therefore, when choosing a design bureau, you should not prefer those who promise you fabulous success. A better way to choose is to focus on a large number of costs, since this is the part of the plan that can be most objectively predicted, rather than making a profit and a quick payback.

When choosing a suitable plan, you need to focus on the concept you are going to focus on, the range of services that you plan to offer, and the amount of investment.

As a rule, services offer business projects calculated on the basis of national averages. This is the first negative you will encounter. The fact is that depending on the region, not only the prospects differ, but also the costs of acquiring premises, organizing the workflow, the level of salaries of employees, the solvency of customers, etc. For example, it is impossible to compare the planning of a hotel in Adler with a similar investment in Syktyvkar. Therefore, it should be understood that a ready-made business plan is only an outlined path, for which you will have to select the numbers yourself.

It can be taken as the basis for your own calculations. At the same time, we recommend that you get several different ready-made estimates for hotels from various sources. When you get acquainted with them, it may turn out that one of them does not take into account the costs of approvals from regulatory authorities, and the other - the organization of garbage collection, security measures or an advertising company.

If the cost of electricity and the payroll of employees can be roughly calculated, then the possibility of taking into account the cost of advertising is generally very doubtful. There are a lot of options for creating and placing advertising: from contextual advertising in search engines, to television advertising or ordering paid reviews on thematic sites. In addition, there is always the possibility of creating a creative idea that will work for you, more successful than any promotion. Given the above, the main drawback of ready-made financial plans is obvious - they can only be used as a blank, and you will have to work it out yourself, or involve specialists.

Hotel business plan - expense items

Whatever your idea of ​​​​creating a comfortable place to accommodate guests, there are common cost items for opening a hotel business for all:

• Opening a company (authorized capital, duties, legal services).
• Buying or renting premises.
• Remodeling and rough repairs.
• Finishing, decoration of the room.
• Coordination with supervisory authorities (state fees, lawyer, etc.)
• Purchase of furniture, plumbing, air conditioning, etc.
• Purchase of personal care products, food, drinks, etc.
• Advertising.
• Wage.
• Taxes.
• Other expenses.

The most expensive part of the cost is buying or renting the premises. The closer it is to the city center or to the coastal zone (in the case of a resort), the higher the rate. However, this factor will play into the hands when choosing a place of residence for a potential client. The budget required for the purchase of premises is, as a rule, more than half of the cost of the entire estimate.

If acquiring a room in the city center is an impossible task, it makes sense to consider the possibility of opening a hotel near business centers, large enterprises where people come for business meetings, and not for the purpose of tourism.

Let's take a mid-price 3-star hotel, starting from the prices of a city in central Russia.

Number of rooms: 20

• 9 singles
• 6 doubles
• 5 luxury rooms

Room rates (rub.):

A occupancy of 70% is planned (a value that is the norm for most regions).

Required staff: 20 people.

Wage fund 380,000 rubles. monthly (including taxes and fees).

Investment estimate of the project: 20 million rubles, at the rate of 50/50 - own and borrowed funds.

Monthly expenses:

• Rent of the area (1400 m2, completely renovated) 700,000 rubles. (consider annual price increases up to 10%).
• Advertising 30 000 rub.
• Consumables 25,000 rubles.
• Breakfast standard 40 000 rubles.
• Utility payments 23,000 rubles.
• Salary with taxes 380,000 rubles.
• Loan repayment 125,000 rubles.
• Other expenses 40,000 rubles.

Estimated costs will amount to 1.4 million rubles. per month.

With a hotel occupancy of 70% per month and an average room rate of 3200 rubles, economic calculations, which we will omit, since we promised to provide simple numbers, the hotel's payback will be about 4 years.

Once again, we note that not a single ready-made calculation will give you information of the proper level, however, if we take into account the forecasts of the most daring plans and their more modest samples, the payback of the hotel business, the cost of which is 15-20 million rubles, will be from 3 to 5 years .

For the good work of any enterprise, it is necessary to correctly conduct a marketing policy. Nowadays, it is important to organize the marketing process in such a way as to always be one step ahead of the competition. Marketing is the process of aligning the capabilities of an organization with consumer needs.

When developing a marketing plan, it is necessary to ensure the maximum adaptation of production to market requirements, an active impact on the market and the consumer using all available means (product quality, advertising, service, price, etc.). It is necessary to show that the company is able to bring its product to the consumer.

The strategic goals of this project are:

· Profit from rapid sales growth, high quality service and low operating costs.

· The key to the success of the company is the right marketing, teamwork of employees, high quality service and competitive prices.

· Achieve rapid profit growth and minimize production costs.

· Earn a reputation and gain the trust of customers.

A flexible system of discounts will be available to hotel guests.

As part of this marketing strategy, an assortment, marketing, pricing and communication policy of the hotel is being developed.

The choice of the pricing method is due to the fact that the elasticity of demand in this case is difficult to measure, to adhere to the level of current prices means to maintain a normal balance within the industry.

Promotion and marketing of hotel services is carried out by attracting customers and stimulating demand. It is advisable to promote services through advertisements in newspapers and reference books of the city, as well as on reference sites on the Internet.

Pricing strategy

Table 3. 1st stage. Identification of competitors and analysis of their characteristics

Competitors and the researched hotel		Room equipment and additional infrastructure
		Conditioners. cooking Cafe-bar "Rus" (60 seats). Free parking massage room Cable TV
		Supply and exhaust ventilation. Cable TV Fax, copier, e-mail. Laundry and ironing services.
		Supply and exhaust ventilation. Air conditioner. Cable TV. Fax, copier, e-mail. Laundry and ironing services. Restaurant "Chin-Chin" (60 seats) A set of additional services (chess, backgammon, hairdryer, electric kettle, etc.)
		Supply and exhaust ventilation. Air conditioner Cable TV. Fax, copier, e-mail. Laundry and ironing services. Cafe "Crystal" (45 seats) Free parking Children's room

2nd stage. Analysis of the current rates of competing hotels

Table 4. Tariffs of the hotel "Artybash"

Table 5. Tariffs of the hotel "Uyut"

Table 6. Tariffs of the Prichal Hotel

3rd stage. Comparison of competing hotels and the analyzed hotel

Based on the characteristics shown in the tables, we have compiled a comparison table that will help:

Choose the closest hotels for comparison;

Establish correction factors to determine the favorableness of the tariff policy.

The table uses the following rating scale:

0 - the characteristics of the competing hotel and the hotel on the "Blue sky" are almost the same;

1 - the characteristic of the competitor hotel is slightly worse than the hotel on "Blue sky";

2 - the characteristic of the competing hotel is significantly worse than that of the hotel on "Blue sky";

1 - the characteristic of the competing hotel is slightly better than the hotel on the "Blue sky";

2 - the characteristic of the competitor hotel is significantly better than the hotel on the "Blue sky".

Table 7. Comparison of the Blue sky hotel and competitors

4th stage. Determination of the calculated value of the tariff attractiveness coefficient

Tr \u003d 0-1 + 3/3 \u003d 0.7

Considering the comparative characteristics of competitors and the hotel under study, we believe that in order to determine an adequate price for the rooms of the D hotel, it is necessary to focus on a value of about 0.7.

Thus, the calculation of the tariff for each type of room, taking into account seasonality, will look like this:

tr = 0.25*(tmax - tmin) + tmin

Given the layout of the hotel, it is proposed to install the following types of hotel rooms on:

Single Standard (single standard);

Twin/Double Standard (double standard);

Luxe (suite).

In the example, we calculate only the rate for a double room in the low season:

Tr = 0.7 (2300-1200)+1200 = 1970

To simplify the tariff scale, we immediately rounded up the calculated tariffs to. 50 or. 00. As a result, it turns out that a double room in the low season will cost 2000.

The price for single occupancy in double rooms and suites is determined as the price for double occupancy.

Table 8. Final rates of the Blue sky hotel

	Low season 01.09-31.05	High season 01.06-31.08
Twin/Double Standard

Extra bed will be charged 300 rubles.

Above are open prices. To determine prices for travel agencies and regular customers, the following procedure is proposed:

Individual tourists from travel agencies - 10% discount;

Groups of children - 15% discount;

Regular customers - more than 15 nights - 5% discount;

Regular customers - more than 30 nights - 10% discount;

Regular customers - more than 60 nights - 15% discount;

When starting a hotel, open prices should not be lower than the offered prices. But in order to stimulate demand, you can declare the initial period of the hotel's work preferential and provide all guests with special discounts from open prices.

Assortment strategy

The hotel intends to provide the following types of services.

1. Services of the hotel complex - the enterprise has a hotel for 10 - single, 8 double, 5 suite rooms, equipped with everything necessary.

2. Catering services - on the ground floor there is a bar with 45 seats.

3. On the territory of the hotel there is a paid parking lot for 45 cars (100 rubles per day).

4. Services for children. On the second floor there is a children's room.

100 rubles per hour.

5. There are two baths for clients on the territory of the hotel. So for the residents of the city in the low season. = 500 rubles per hour.

6. Gazebos with barbecues.

7. Laundry and ironing services: 1 laundry = 150 rubles, ironing = 50 rubles.

In addition, the hotel provides a whole range of related services in accordance with the wishes of customers: providing information of a reference nature, copying and printing documents.

In tourism, such means of stimulating demand as advertising, personal selling, sales promotion and propaganda are widely used.

to attract the attention of a potential buyer;

arouse consumer interest in the product;

Make consumers want to buy the product.

The purpose of promoting goods and services is to create demand for these goods and services. Promotion of a product or service is a broad concept that includes advertising in the press and print, personal selling techniques, public relations, and sales promotion activities.

		Basis of choice	Unit cost	Total cost per month
		The listener does not tear himself away from his affairs in the process of assimilation of radio advertising	550 per day per scroll
		Constant attraction of attention	3200 thousand per month
	Leaflets (format A6 15x10)	Distribution of information about the tour through promoters	RUB 2.25 PC. 1000 pcs. per month
		Aimed at a specific target audience, the use of the client base of the travel agency
	21950 rub. per month

Legal strategy

Limited Liability Company (hereinafter referred to as Blue sky LLC). The founder is an individual, a citizen of the Russian Federation. Blue sky is a new company in its infancy. It was organized in order to fill the existing niche in the hotel market at affordable prices for people who arrived with educational, recreational, cultural. Sports and other purposes.

Blue sky LLC operates on the basis of the charter “On the activities of the Blue sky limited liability company” dated 01.01.2013.

The company has all the necessary licenses and certificates. Contracts are concluded with suppliers for the supply of equipment, components, food, as well as for the provision of various services (repair of premises, legal, etc.).

Personnel strategy

The total number of employees at the enterprise is 12 people. The main production wage fund, taking into account taxes and insurance premiums related to the income of individuals, is 184,710 rubles per month.

When opening the hotel, it is planned to recruit specialists with work experience of at least 1 year. Hotel employees will not have any restrictions on promotion, except for achievements in work and the degree of competence. An important aspect is also a calm and friendly atmosphere in the team, which ensures high labor productivity.

Staff salary

Supplier Strategy

Dealing with suppliers is the most important value-added activity that purchasing professionals deal with. This requires a wide range of skills and experience in many areas, as well as considerable time to collect and compare offers from different suppliers. Automating these tasks allows vendors to devote more time and energy to strategic issues.

To implement the project, it is necessary to conclude agreements with a number of organizations for the provision of services for the repair of premises, the design of the hotel, the purchase of furniture and food.

Partners of Nika LLC:

1) LLC "Gratis" - an organization for the repair of premises and buildings, a contract for the provision of services for a period of 1 year;

2) LLC "El trade" - an organization for the design of offices and buildings, a contract for the provision of services for a period of 1 year;

3) LLC "Zeleny Dvor" - an organization for the sale of furniture for hotel enterprises, a supply contract was concluded for a period of 1 year;

4) Consulting company "AltInvest" - development of business plans, development and promotion of documents necessary for the implementation of investment projects and various business solutions.

5) LLC "Natali" - production of cabinet furniture.

6) LLC "Altai standard" - alcoholic beverages

7) IP Ivanov - wholesale products (fish, meat)

8) IP Kaptur - food

9) CJSC Russky Kholod - supply of ice cream.