Conditions of work of the company with wholesale buyers. How to sell vintage scarves and shawls on Etsy What scarves can you sell through

I graduated from the Samara Art College with a degree in painting. After working for several years in large companies in Samara and Moscow with international brands, I became interested in brand design and went to freelance. Now I specialize in the development of identity: corporate identity, booklets, flyers, invitations.

The idea of ​​creating a brand came to me in December 2012. I have always loved scarves, I often bought them during my travels abroad and noticed that in many countries it is easy to find scarves with national symbols, and in Russia only Pavloposad ones come to mind. I realized that it would be possible to creatively rethink the Russian artistic tradition, modernize and expand it. So I decided to create my own brand of silk scarves and started working in January.

It takes a week of painstaking work to create each drawing. I draw everything by hand, then scan it and process it on the computer. The sources of inspiration for me were traditional paintings, folklore motifs, images created by Kandinsky, and even the personality of Gagarin. I wanted to launch by March 8th. I created four prints, sent them to print, and then a week before the launch I came up with the name Sirinbird (Sirin is a bird of paradise from ancient Russian legends) and developed the brand identity.

Start of sales

I received 60 ready-made scarves, packaging, labels and business cards in early March. I did a photo shoot, created a group on Facebook (I don't use other social networks) and launched sales on March 4th. I just invited my friends to the group, and they recommended the page to their friends. By March 11, the entire batch was sold out. One scarf cost 6,000 rubles. I delivered orders myself, once a day I delivered 10 scarves. Months of hard work deprived me of sleep, but I was euphoric with success.

Contrary to my expectations, only women made orders. Men could not appreciate the attractiveness of such a gift by March 8 - orders from them began to arrive later. At the same time, the demand for individual models turned out to be not the same as I predicted based on feedback from friends. My friends chose the sketch of the "Gagarin" scarf, then "Slavyansky" - both in rich colors. With these preferences in mind, I printed the first batch in certain proportions. As a result, I had to revise these proportions, because Kandinsky with a small abstract pattern began to sell best of all, which turned out to be easier to evaluate on the finished product, and when it got quite warm in the spring, the light turquoise Serpent Gorynych went.

After the sale of the first batch, I ordered a print two more times, and each time almost everything was bought from me. The turnover in the first month amounted to 240,000 rubles, despite the fact that the launch itself took 150,000 rubles. In the second month, the sales volume was already 330,000 rubles, and I no longer needed to invest in a photo session and printing of branded materials that I already had, but only in production. But I didn’t analyze my cash flow much, because I didn’t have experience in this - I just enjoyed the project as a designer.

Accessories play an important role in our appearance, they, like exotic spices, give our appearance completeness and a certain charm. With the help of accessories, you can transform any, even the most modest outfit. Of the many accessories on the market, scarves occupy a special place. What could be more pleasant when a delicate silk fabric envelops the skin, warms in the cold and pleasantly cools in the heat? The properties of silk can be admired endlessly.

But what if there is not enough money for natural silk scarves and scarves - they are quite expensive in stores?

This article is about how you can multiply not only your wardrobe by a certain (!) amount of chic accessories, but also do it with financial gain for yourself. Especially, the idea should appeal to women sitting at home with small children: there is free time, and so you want to do something useful for your soul and wallet! Lovely, beautiful, smart women - an article for you!

Everything is quite simple. A meter of natural white silk is inexpensive. You can either cut out scarves and scarves of the sizes you need and process their edges yourself, or ask the fabric store for this service.

Let's go further. Now a lot of stores specialize in selling all kinds of paints for fabrics, as a rule, these are “everything for a hobby” stores. You go to one of these stores (an alternative is an online store), and buy high-quality acrylic paints for painting on silk. Choose the most, in your opinion, interesting / fashionable / beautiful shades and ... run home - create luxury with your own hands!

The fun begins! Moisten a blank of a silk scarf, scarf or scarf with water, wring it out so that it is damp, and lay it out on a table or a flat surface. The future masterpiece should not be smoothed out (!), You need to make symmetrical, or not very, knots with your fingers. Now let's start coloring. We dip the brush into the paint of the color you need, and first paint the knots.

Acrylic paint spreads over wet silk, and these colored spots take on the most bizarre outlines. After you have dyed the knots, you can work on the undyed areas of the scarf. A little secret: if, after dyeing, the future scarf is sprinkled with ordinary coarse salt, the color will be “spotted”.

Leave the dyed wet scarf to dry completely, and then, when the fabric is already completely dry (if you used salt, you need to shake it off), iron it and wash it. For washing, use powder for wool and silk, it makes the fabric even softer.

If you doubt your abilities, need more detailed guidance, you can buy in the educational toy store :) a set for children's art "Painting on silk". At least in order to make a trial little thing and help your imagination turn on. Plus, you will see that such work does not take much time and requires minimal costs from you.

Thus, you can dye a single piece of silk, and then the scope for imagination is unlimited: an exclusive blouse, dress, pareo - a good dressmaker can help you to realize your masterpieces!

Are you already the prettiest? Do all your friends dream of getting exclusive handmade? Let's start doing business.

Required investments:

• Silk fabric 140*100 cm - ~650 rubles,
• Edge processing in the studio - ~ 30 rubles. for a unit,
• Acrylic paints for painting 1 set - ~ 2500 rubles,
• Brushes, salt, desktop - I hope you don't need to invest in this, because every home has all this :)

From a piece of fabric measuring 140 * 100 cm, you will get 4 neckerchiefs, two long scarves or one tippet (pareo). Approximate prices: neckerchief - 200 rubles, scarf - 700 rubles, tippet - 1000 rubles.

For all the work you will need, in total, 5 tubes of paint worth 625 rubles. It is easy to calculate that at one time you can earn from 150 to 450 rubles. And this is for two hours of work and from just one piece of silk! And now for an example: a finished silk scarf costs from 500 to 5000 rubles. There are certainly more expensive ones! Later you will be able to learn how to make more complex painting, master various types of drawings, and carry out personal orders. Multiply the number of customers, create, make gifts to friends and acquaintances, be successful and independent!

Scarves are a very beautiful accessory that most women like. This accessory is distinguished by its versatility and attractiveness. Most often, the production of scarves begins as handicraft. Because more often it is a hobby that develops into a business.

Products such as scarves can be sold in many ways. Through general stores, accessories stores, trading houses and hypermarkets, as well as through specialty designer stores.

Scarves are distinguished by their diversity. This applies not only to style, but also to the size and type of fabric from which the scarf is made. So shawls of standard sizes are more common. 100x100, 120x120, 140x140. Such scarves are tied around the head or like a shawl around the neck. There are also narrow scarves that are used as a scarf or belt. The fabric from which scarves are made can be very different from down to silk.

Scarves with a clearly Russian flavor are in great demand. Orenburg downy shawls are famous and in demand not only in Russia, but in other countries. Silk scarves with Russian ornaments are also in demand. But their production is very different. If silk scarves are distinguished by the complexity of choosing a material and applying a pattern, then downy scarves are in most cases handmade goods. They are distinguished by their laboriousness, the extreme subtlety of creation and, of course, their amazingness. Openwork scarves are in the greatest demand among Orenburg products. They, despite the fact that they are large, can pass through the wedding ring.

The first production of downy shawls in our country began in the Orenburg province, but over time, no one managed to reproduce the quality and beauty of the famous shawls. The reason for this was not only the skill of local knitters, but also a special type of goat down, which can only be produced in this area.

The production process itself can be divided into several parts.

At the first stage, the material is being prepared, from which the scarf will be knitted in the future. Preparation means cleaning the fluff from foreign matter and dust. Then the fluff is combed to the form of thin cotton wool and from this raw material you will have to thread using a spinning wheel, spindle and winder.

The second stage is considered the most difficult and responsible. During this period, the product itself is knitted. Each knitter knits a pattern that she personally came up with. By this pattern, you can find out who is the author of this work.

At the third stage, the finished product needs to be processed, or rather soaked. An untreated handkerchief looks rather ugly and is sticky due to goat fat. In order to give the product a look, it is rinsed in a special washing solution, then the scarf is dried in a stretched form. The main thing is not to make a mistake with the degree of tension, as you can ruin the scarf.

At the fourth stage, the scarf is given fluffiness and airiness by combing with special combs. An experienced knitter takes about a month to create one scarf. This process is considered to be completely creative and therefore the price of the product is high.

It is also possible to engage in the production of only downy shawls. In this regard, everything depends only on your imagination and desire.

The initial capital for the production of scarves depends on many criteria. So some start with a small production with little investment in 100-150 thousand rubles. Most often, such manufacturers produce a product in limited quantities and sell it either through people they know or through social networks. But others immediately make large investments and start developing an entire collection. But this happens extremely rarely, since this area, due to not very high profitability, is not popular with investors.

The above handkerchief manufacturing business idea can be the ground for creating a handkerchief manufacturing business plan and starting a personal business.

A good idea for organizing your own business may be to open a sales outlet for the sale of Pavloposad shawls. This business will not require large investments, while you will open a point with products that are valued and in great demand among women.

Pavloposad shawls are not just shawls. These are products with more than two hundred years of history. Scarves are produced at the shawl manufactory in the city of Pavlovsky Posad, which is called the Pavlovsky Posad Shawl Manufactory. This is the only enterprise of its kind that has preserved the traditions of the school of shawl art. Artists work here on each new product - true masters of their craft. All prepared products are considered by the Artistic Council, which brings together honored employees of the enterprise, representatives of the Ministry of Culture of the Russian Federation and the Artistic and Expert Council of the Moscow Region for Folk Artistic Crafts. So there is no low-quality product of the Pavloposadsky manufactory.

Due to the high quality and unique beauty of the pattern, these scarves are in great demand. As evidence of the popularity of this product, you can look at the statistics of Yandex search queries, which tells us that up to 75,000 people search for the phrase “Pavloposad shawls” every month:

Therefore, if there is no outlet for the sale of this product in your city or the nearest district, you can try to open a mini-shop selling Pavloposad shawls.

To organize a retail outlet, investments from 250 thousand rubles will be required. The main costs will be associated with the preparation of the premises, the purchase of commercial equipment, the creation of an assortment and the registration of a business.

The required area for organizing a retail outlet starts from 10 sq. m. A room of this size can be rented almost anywhere: in the market, in a shopping center, on the first floors of apartment buildings, and so on. Monthly rental costs will be from 15 thousand rubles.

The main assortment of the outlet may include the sale of shawls made of thickened woolen fabric, woolen, silk and cotton scarves, woolen stoles, women's scarves, men's scarves, various tablecloths, themed products.

The average price of products is 2000 rubles. These are quite expensive products, and each sale, taking into account the 100% margin, will allow you to earn from 500 to 1500 rubles from each sale.

For the operation of the outlet, it is enough to attract only two sellers. Work schedule - 2 through 2. Salary - salary + percentage of daily earnings.

As an organizational form, it is enough to register an ordinary individual entrepreneurship and write an application for the transition to a single tax on imputed income. This system of taxation will free you from the obligation to install and maintain a cash register.

Video - Pavloposad shawls: