What can be sold along the route. Is it possible to trade agricultural products on the roadside in our country according to European schemes

The development of roadside infrastructure catastrophically lags behind the level of motorization. Even on federal highways, there are clearly not enough gas stations, cafes, tire shops, hotels, auto repair shops, and telephones.

Now there is a huge number of cars in the country, and every year the car park is increasing by hundreds of thousands of cars. Think about this number. A real car boom. But in terms of the number of cars per thousand inhabitants, we are still far from Europe and, moreover, to the level of the United States (where there are almost 2 cars per family). But nonetheless.

Development roadside infrastructure catastrophically does not keep pace with the level of motorization. Even on federal highways, there are clearly not enough gas stations, cafes, tire shops, hotels, auto repair shops, and telephones. Elementary parking lots, where there is a toilet and water. I often travel to other cities and see road sections of 50, 80 and even 100 km where there is no hint of civilization. And this is in the European part. Beyond the Urals, I think the picture is even sadder ...

An amazing situation. There are many cars. There are also a lot of people who want to go somewhere. Freight and passenger traffic is enormous. But almost no service and maintenance on the road not offered. Only single cafes and exclusively near the city. On some roads, tens of thousands of cars pass a day - hundreds of thousands of people. Most of those who go and would be happy to leave money in roadside cafes - but there is nowhere! And those cafes that are, for the most part, are some kind of BAM trailers. It’s even surprising: in the cities all the cafes and shops have been renovated for a long time, and on the roads there are some construction change houses ...

Separate conversation about summer period. Half the country is heading south. Giant car migration. Millions of people go to rest and spend money. And along the entire road they are offered almost no infrastructure.

Just for example. The road from Moscow to the Black Sea (it's about 1.500 km). For most drivers, this journey takes two daylight hours, and an overnight stay is required. And on this whole site there are no more than 5 hotels, such that you don’t have to leave the highway. People sleep in cars. Those who traveled will confirm: at night, any traffic police post on the highway means hundreds of cars with sleeping people. Most of those who sleep in a car with their family would readily pay for a hotel. But this service is not available...

Another example. On the road, anything can happen. Breakage, for example. It may be 100 or even 200 km to the nearest workshop ... And if you need a tow truck ... I read in a well-known automobile magazine. Editorial staff travel from Moscow to Kazan. On the way, the automatic transmission breaks down. A tow truck is needed. The only possible option is to call from Moscow, 500 km away. One and a half days people live in the car. If we omit the technical details about the car and the machine, the impression is that the 17th century is in the yard, the development of Siberia ...

And another example. I have gas-cylinder equipment in my car, I drive on propane-butane. Just like another 1 million cars. There are sections of 200-300 km on the highway, where no gas stations. It's not even funny.

Everyone who traveled around Europe by car saw: motels, campsites, gas stations, cafes, etc. on every corner. This is very simple and obvious - if people are traveling (with money), then they will definitely need some goods and services along the way. And the market offers them.

And the conclusion is more than obvious. Offer goods, services, some kind of service on the track. Here is what will be required:

Pyotr  Factory for cars.

Colognes, Cases, Hangers, etc.

Pavel   starting from berries and mushrooms, ending with cafes and spare parts

Stanislav  Nothing is impossible, this is interpreted as trading in a place not intended for this.

Peter  all sorts of trinkets for children Sergey
and from products honey milk Dima
still people are very driven by cranberries in general for berries and mushrooms
hats
boots
samovars

Aleksey   Imagine that you are driving somewhere along the highway with your family... what might you need?... a snack Kirill, a toilet, a car washer, engine oil, brake fluid, light bulbs, tire inflation, tire fitting. Or what your area is famous for, fish crayfish, berries, mushrooms.

Edward   Checks and receipts for the hotel, fuel, etc.

Gennady  You can sell GAISHNIKOV Vadim
You can take away their weapons and drugs and also sell them.
You can make a hole and after 100 meters tire fitting
I sell canned goods

Route 101 dated 07/09/14

What is profitable to trade in the market? It is possible to open a point in the market. Which product is more in demand? | Topic Author: Boris

Leonid  look, look who lives more successfully and what they do, this is a no-lose option

Denis  1 no
2. yes
3. Vodka

Artem)  vegetables are always needed

Konstantin  confectionery

Ivan  Power tools. That is, grinders, drills, welders, compressors, generators, etc.

Yaroslav  Products.

Roman  sausage-meat - if prices are normal, there will be grandmas like standing in a mausoleum) They are lovers where it is 10 rubles cheaper to buy.

Boris  Charity health sessions followed by the sale of any products on this topic

Nikita  Food and clothes are always in demand.

Alexander  Demanded is the product that is not available on the market. Sometimes you look for something and no one has it! All have the same assortment. Sometimes you even think that I will give you as much money as you like, if only this product is here now, so as not to look for it and not to go anywhere.
To do this, you need to study the assortment of the market where you are going to trade, study the surrounding shops, browse local forums on the Internet, almost everywhere there are sections like "Buy-sell" or "Flea market", look for questions "Where to buy this and that ". And see what people are looking for.
For example, the city has a swimming pool but no sports shop, or this shop does not have goggles and fins. Or there is an Ice skating rink, but you can't buy skates in the city.
Very often people complain that clothing sizes are sold mainly for thin ones. And overweight women always look for clothes for a long time. But there are many of them! The same applies to underwear in large sizes - sometimes it is simply nowhere to be found.

George  tea

SDA ticket No. 14 with Answers - Questions from 11 to 15 ...

In this situation, moving downhill, you: Answer: You must give way. Comment: If there are signs 1.13 "Steep descent" and "Steep ascent" at ...

What kind of business can be opened on the highway, having at least a small area of ​​land near the road? This question is of interest to many people who have this area. Of course, this is not a classic approach to organizing a business, because the idea must come first. Then you need to think over the pros and cons, determine the costs, organize and look for a suitable room, location.

But if you already have a useful area for business near the highway, then you need to act. First you need to determine that the track is a travel place, so it makes no sense to rely on regular customers. As for disposables, there will be a lot of them. The idea is simple: give people on the road what they need on the road and you'll create a profitable business. Plus, you need to hang a beautiful and large sign of the services or products that you offer, which will attract people. It remains only to calculate the profit and develop the business.

A great example is 7-Eleven, a Texas company founded in 1927. She managed to create a real revolution in the sales industry. The stores of this company worked when others simply closed - they worked day and night. Of course, today you will not surprise anyone with this, because at the moment we can buy anything and at any time, and even with home delivery, if you like. However, 90 years ago in the US it was revolutionary.

At the moment, 7-eleven has stores located in 18 countries around the world. The network includes more than 25,000 stores that serve more than 30,000 merchants. The turnover of goods exceeded 100,000,000,000 dollars for the year. Everything that people may need urgently is for sale here. The product list consists of 1000 items and has been compiled by experts. 7-eleven has so many clients that the company may not be afraid of any crises.

You can, of course, learn something new, or you can take the successful example of 7-eleven and implement it in Russia by opening a small shop near the highway, where products needed by people on the road will be sold. Even Thomas Edison himself said that great ideas do not have to be invented on their own, they can be borrowed.

So what kind of business to open on the highway? Imagine yourself in the place of a tired driver who wants to eat, drink, smoke and relieve himself. Perhaps he needs to charge his phone, refuel, etc. On a small plot of 15 square meters, you can easily open a small shop where it is appropriate to sell cigarettes, gasoline (not necessarily a gas station), fast food, oil, cold drinks. It is desirable to put a toilet nearby and develop a sign that people will notice even at high speed.

To equip a trading shop, you need equipment. You can either buy it (if you have money) or rent it. The amount of earnings will depend on the range of products that you develop. Try to determine as accurately as possible the needs of people on the road - drivers and their passengers. Do everything right, and then the idea of ​​\u200b\u200ba business on the track will meet all expectations.

Trade along highways has long become a commonplace for the Moscow region. What they don’t sell along the roads: from watermelons to “non-freezing”. However, these products are often of poor quality and hazardous to health. Last summer, the governor of the Moscow region Andrey Vorobyov called on the regional government to put things in order with non-stationary trade in the roadside, first of all, along such major highways as Yegoryevskoye, Kashirskoye, Volokolamskoye and Pyatnitskoye highways. What are the pros and cons of roadside trade, and how the authorities of the Moscow region intend to streamline this area of ​​the consumer market, the RIAMO observer found out.

Under current rules, any trade closer than 50 meters to the roadway is strictly prohibited. Nevertheless, every year on the roadsides in the Moscow region you can see gourds, stalls with berries, and even stalls with fish and meat.

As you know, roadside traders run the risk of buying goods of dubious quality, and experts interviewed by RIAMO confirm this. Of course, there is also a chance to run into bad products in stores, but there it is much lower due to the strict control of supervisory authorities.

Meanwhile, the sanitary requirements for products sold non-stationary are exactly the same as for goods sold in large stationary stores, said Aleksey Egarmin, co-chairman of the National Union for the Protection of Consumer Rights.

“However, it is much easier to organize trade along the roads - and this is used by unscrupulous entrepreneurs who are trying to sell products grown with obvious violations and containing harmful substances,” Egarmin notes.

Not only can roadside products themselves be manufactured improperly, but they often absorb roadside dust and vehicle fumes, which can affect their quality and pose a serious health hazard. The result of the use of such products for the buyer can be deplorable - up to severe food poisoning.

“I personally spoke with the ambulance doctors, who said that this year there were a lot of food poisoning due to fruits and berries, many of which were purchased from roadside vendors,” says lawyer Alisher Zakhidov.

According to him, the sale of watermelons is not without reason officially allowed only from August 1. Watermelon is a berry that ripens by a certain date, and if you harvest ahead of time, this is fraught with poisoning and other unpleasant consequences. And roadside traders open watermelon trade long before August 1, ignoring the rules, the lawyer states.

According to him, unscrupulous officials contribute to uncontrolled trade on the roadsides, as a result, traders get the opportunity not only to avoid sanitary checks, but also to engage in body kit, deceiving buyers.

Merchants reluctantly?

However, any phenomenon has both a negative and a positive side. According to Egarmin, the main advantage of roadside trade is that it is the shortest way to bring farm products to the consumer.

In addition, trade by the roads for many small farmers is perhaps the only way to sell their crops at a decent price, says automobile activist, coordinator of the Blue Bucket Society movement Petr Shkumatov .

Suppose a family has collected two tons of potatoes: one will be useful to them, and the second is clearly superfluous. A kilogram of potatoes in the store costs an average of 20 rubles. Of course, potatoes can be sold to resellers - a maximum of 3-5 rubles. But it is very unprofitable, it is easier to throw it away. You can’t sell it to your neighbors either - they have enough of their own. There is only one thing left - to go to busy roads and sell potatoes there, the source of the agency explains.

According to the auto expert, such traders do not create problems for traffic, as they often choose not expressways, but roads near towns and villages.

“Most of those who sell on the roadsides work along roads where the speed does not exceed 90 km/h. With such a high-speed mode, they do not create any obstacles for motorists, ”explains Shkumatov.

“Another thing is highways where cars move at speeds up to 110 km/h, for example, the M-4 Don highway. Trade there should definitely be banned,” the auto expert believes.

But the fact is that often there are no merchants there anyway: cars moving at high speed simply do not have time to stop next to them, Shkumatov added.

In addition, good visibility is important for traders near the roads - about 2 kilometers, enough for drivers to stop. Therefore, most often agricultural producers. Hand traders can be seen in small towns where the maximum speed limit is 60 km/h.

According to Shkumatov, such a drastic measure as a complete ban on trade along the roads will deprive many people of their income, and will allow resellers to purchase agricultural products at bargain prices. The expert believes that it would be much more correct to create organized places for roadside trade with good parking, thus making a compromise.

Path to civilized trade

Experts note that recently there have been fewer roadside vendors in the capital region, which is most likely due to the trend towards a decrease in the number of entrepreneurs in the country. It also affects the fact that the authorities of the Moscow region have seriously taken up the roadsides.

“For those who trade near the roads, today all conditions are being created for the legalization of business. These are both seasonal markets and weekend fairs,” says Aleksey Egarmin, co-chairman of the National Union for the Protection of Consumer Rights.

In his opinion, the leadership of the Moscow region understands the importance of the problem of roadside trade and pays close attention to it. Another thing is that some local officials sometimes simply do not care about it: well, they trade and trade.

“But in general, the Moscow region is a quite progressive region, and today the situation with trade along the roads is gradually changing for the better,” Egarmin believes.

In the Moscow region, the fight against illegal roadside trade has already begun.

“Currently, active work is being carried out to fulfill the instructions of the Governor of the Moscow Region Andrei Vorobyov. Soon, all points of unauthorized trade should disappear from the roadsides of roads near Moscow, ”Vladimir Posazhennikov, head of the Ministry of the Consumer Market and Services of the Moscow Region, told RIAMO.

As the minister clarified, 75 unauthorized roadside ruins have already been eliminated, another 121 collapse should be removed by the municipalities within the next two weeks.

“Given that the turnover from illegal trade on the roadsides amounts to tens of millions of rubles, it can only be eliminated systematically, by strengthening the work of supervisory authorities and getting rid of corruption in them,” said lawyer Alisher Zakhidov.

He cited as an example civilized trade from the machines of the Food City agro-cluster on Kaluga Highway, where compliance with all trade standards is strictly monitored. According to the expert, the entire Moscow region should strive for such a format.

Before deciding on the direction of activity, you need to consider that you will not have to rely on a permanent clientele. However, there are quite a few non-permanent consumers. It is important to understand that the supply of goods and services must meet the needs of the population.

The next step is to register your company. For a small segment, the organization of individual entrepreneurship is more suitable. Further, depending on the scale, we determine the required area and location. Choose the most passable place, that is, those routes that are laid, for example, on the way to resort towns or industrial cities. Purchase of equipment and hiring of personnel should be carried out in accordance with the chosen type of activity.

We offer you a selection that lists the main ideas for business in the roadside segment.

Motel

In Russia, this idea of ​​entrepreneurship on the highway is not widely developed. Nevertheless, the demand for such services is present and tends to grow. To realize the idea of ​​​​opening a motel, first determine the favorable location. The ideal option is if there is an operating car service, gas station or store nearby. It is necessary to take into account the requirements for business on the track. For example, motel signs should not interfere with road visibility. The optimal distance from the road must be observed.

The determining factor for this idea is the presence of a large parking lot, otherwise the flow of customers will be significantly reduced. For a 10-room motel, you will need approximately 150 sq. meters. The view from the windows of each room should overlook the parking lot so that guests can see their cars. The situation inside the rooms can be minimal:

• bed;
• closet;
• bedside tables;
• TV set;
• shower room.

Create a comfortable atmosphere for your customers in the form of a pleasant renovation. Then on the next trip they will stop again at your place. For customers, an important factor is the availability of terminals for paying for mobile services, as well as accepting credit cards. For optimal attraction, it is recommended to design the building under a specific theme.

roadside cafe

On long trips, such establishments near the roads are simply necessary. In addition, the level of competition for such an idea is minimal. To open a cafe by the road, you need a small building with a chamber and comfortable atmosphere. In addition, the entrance to it should be convenient and as open as possible, and it is also preferable to have parking spaces.

Count on the number of tables for approximately 70 people, no more. In addition, a 24-hour work schedule is required. Also determine the shift work for your staff.

As for the menu, focus on dishes that take less than 25 minutes to prepare, and offer a takeaway service. A long wait for a cafe on the highway is unacceptable. Be attentive to the drivers and guides who stay with you most often, you can negotiate with them to attract additional clients. In return, give such consumers discounts.

car service

An important type of service on the highway is car repair. Therefore, the idea of ​​​​opening a car service and tire fitting is recommended. The best option would be a combination of these services in one service. The most successful location for this business idea is considered to be low distance from cities. Be sure to include car diagnostics in your assortment, as this type of service is most in demand on the tracks. Body work can be included in the nomenclature, but it is not recommended to specialize in this area.

Sauna and showers

On the highway, this idea is most relevant for business, but this area is not developed among entrepreneurs, so there is practically no competition in this type of business. Working hours are best around the clock. In addition, a favorable location is considered to be a place near a car service and other facilities.

Trading platform

This idea functions optimally in combination with other objects: a hotel, a gas station, and so on. Food products will be considered the most relevant products, while the main emphasis should be placed on products with a long shelf life. In addition, related products for cars are needed, for example, anti-freeze, various guides and maps, batteries and much more.

If it seems to you a difficult task to implement a business idea on the track "from scratch", there is an opportunity in this field of activity. So you will acquire a functioning enterprise with a developed organizational structure and an established management system. On our website you can buy a business franchise on the track in different price categories. The main advantage of the franchise is the lower cost compared to self-organization of the business. Good luck in your new endeavors!