Is it profitable to sell sports nutrition online. "Sport as a business": How to make money on sports nutrition

What is the article about?

Great popularity in recent times acquired power sports. Many people lead a healthy lifestyle and regularly visit gyms to always be in excellent physical shape. It is known that sports nutrition plays an important role in achieving significant results in bodybuilding - natural components that contribute to gaining muscle mass, restoring the body after hard physical exercises and increasing the efficiency of training.

For this reason, the number of consumers of special food additives is increasing every year, which means that the demand for products is growing. Aspiring entrepreneurs who want to open a sports nutrition store from scratch should be aware of the prospects for this business, the types of goods and the most popular positions, which will allow them to develop steadily and earn decent money.

How to open a sports nutrition store?

New businessmen mistakenly believe that in order to achieve results in the sale of sports nutrition, you must yourself engage in weightlifting and use similar products. Still open from scratch own store sports nutrition can be done by anyone, having thoroughly understood the nuances of this activity. First of all, you need to decide on the most popular groups of food additives that are in maximum demand.

In Russia, there are quite a few specialized stores where athletes can purchase a full range of nutritional mixtures, so competition in this niche is currently insignificant. If we do not consider megacities, then in most settlements they do not exist at all, with the exception of small retail outlets where you can buy only the most famous brands sports nutrition.

This fact forces athletes to order goods abroad from manufacturers or online stores, which entails a rather long wait for order delivery. Therefore, the sale of sports nutrition through your own store is promising and profitable, because the buyer will purchase the right set of goods in one place, and he will not have to wait long for the supplements that are required for training.

Important: most entrepreneurs sell sports nutrition mainly only to well-known foreign brands, since Russian analogues do not shine with quality and are not popular among “jocks”. The leaders in this industry are American and German manufacturers, whose products do not raise doubts among the interested buyer.

Business registration

Any kind entrepreneurial activity, regardless of what the businessman will do (for example, he wants to open a pastry shop or a specialized center for the sale of sports nutrition), needs registration, for which you should contact the FTS office at the place of residence and submit the relevant documents. You can register your business as an LLC or sole proprietorship. The first option is preferable, since the entrepreneur has the opportunity to:

• organize commercial activity simultaneously with several business partners;
• cooperate with large organizations;
• sell goods in bulk.

Important: registration of the enterprise as a legal entity minimizes the risks in case of bankruptcy. In this case, the businessman will not lose his own property, but will only give funds in the amount authorized capital(10 thousand rubles) firms.

However, if you plan to open a small store, the best solution would be an individual entrepreneur. This will make it possible to use the profits of the enterprise practically without restrictions, without experiencing difficulties with the taxation system.

When registering a business, you need to decide on the OKVED codes. Suitable for a sports nutrition store:

• 47.64 - "Retail sale of sports goods and equipment in specialized stores";
• 47.29 - "Retail sale of other food products in specialized stores";
• 47.29.39 - "Retail sale of other food products in specialized stores not included in other groups".

To open a store of sports nutritional supplements, you will need to obtain permission from Rospotrebnadzor, the fire inspectorate and the sanitary and epidemiological service. In addition, it is recommended to have valid contracts for the lease of premises, garbage collection and security services. If you plan to open an online store, the above documents will not be useful.

Premises selection

To attract a large number of potential buyers to the sports nutrition store, you should find appropriate place. The best choice in this case would be areas near:

• gyms;
• fitness clubs;
• shopping and entertainment centers;
• sports complexes and stadiums.

It is also worth paying attention to the possibility of renting space in large stores that specialize in the sale of sporting goods. In this case, there will always be a lot of customers, since bodybuilders are their regular customers.

If you manage to rent space for a store in a fitness club or gym, you can reap a double benefit. First of all, the store's products will always bring stable and large profits. In addition, it is worth negotiating with the management of the institution about the possibility of opening a bar selling protein shakes and soft drinks, which will bring additional income.

If you rent an area in a shopping or sports complex, 10 m2 will be enough for a start, where you can easily place a large amount of goods. A stand-alone sports nutrition store can occupy an area of ​​30-40 m². The cost of the monthly rent will vary within 20-30 thousand rubles.

In the room, space should be allocated for the location of shelving and showcases, a warehouse and a small utility room for staff. The entrepreneur does not have to invest in expensive store repairs and develop a specific interior design. It will be enough to make a cosmetic finish, the cost of which will not exceed 30 thousand rubles. Can be hung on walls advertising posters products, images of athletes and sports equipment. It is better to order these materials from sports nutrition suppliers with whom the entrepreneur will cooperate in the future.

Purchase of equipment

What do you need to equip a sports nutrition store? Of course, a businessman does not have to invest a lot of money for this, unlike entrepreneurs who, for example, want to buy equipment for draft beer or the production of paving slabs. However, there are a few nuances that need to be taken into account. First of all, you should buy glass counters so that they can be locked with a key.

Sportspit is a rather expensive product that attracts thieves and other scammers who want to profit at someone else's expense. For this reason, shelving and showcases must be closed to minimize the risk of theft. The cost of purchasing equipment for a small store will be:

• closed glass showcase (counter) - 18 thousand rubles;
• vertical metal rack - 15 thousand rubles;
• trade stand (2 pcs.) - 25 thousand rubles;
• cash register - 10 thousand rubles.

In total, the cost of purchasing equipment for a sports nutrition store will amount to 68 thousand rubles. If the store has a small storage space, you can save on the purchase of shelving, for which it is enough to find used equipment.

Purchase of goods

What you need to know for right choice products from your sports nutrition store? First of all, an entrepreneur should thoroughly study the needs of the target audience - athletes who follow the regime and regularly visit gyms. Let's take a simple example. Suppose a person decides to do cheese making at home. To compete successfully in the market, he needs to find out what consumers want to buy, and then start producing the most sought-after varieties of cheese and offer the best price for their products.

When it comes to bodybuilding supplements, athletes prefer concentrated nutritional formulas made from natural ingredients. As a rule, food complexes include proteins, carbohydrates, minerals and amino acids, and their amount in each specific product is taken in strict proportions, which ensures maximum benefit for the human body.

If a novice businessman aims to sell sports nutrition, you need to know that such products are packaged in the form of powder mass, pills and gelatin capsules. The raw material base for the manufacture of supplements are meat, soy, milk formulas and other components with a high protein content. It is this component that helps to build muscle mass and serves as a source of nutrition for a bodybuilder. There are several various categories products that are in great demand among athletes. Let's list them:

• proteins;
• products for nutrition of ligaments and joints;
• creatines;
• mixtures of carbohydrates and proteins;
• complexes of vitamins and amino acids;
• components for burning fat.

In order to correctly compile the assortment, the entrepreneur needs to analyze the market by visiting competitors' stores. As a rule, all products in them are presented by category, so it will not be difficult to determine the most popular ones. It will not be superfluous to monitor thematic forums where athletes communicate and share information about various additives and mixtures. As practice shows, in order to buy the first batch of sports nutrition for a store, it will take about 150 thousand rubles.

Personnel attraction

The store needs to attract sales assistants who are well versed in the categories of sports nutrition. They should be able to give the buyer comprehensive information on certain goods, as well as offer the most best option product.

In most cases, the consultants of these shops are themselves athletes who use training supplements and have experienced their benefits. You can invite students who are engaged in bodybuilding and who want to earn money in their spare time to work.

The success of the store selling sports supplements largely depends on the professionalism of the sellers. If the buyer is satisfied with the service, he will become a regular customer and recommend the outlet to his friends. The effect will work word of mouth, and soon the number of people interested in the products will become much larger.

To maintain order in the store, you will need to invite a cleaner. The duties of an accountant can be entrusted to freelancers, since this option will significantly reduce costs. The monthly cost of the state salary will be:

• seller (2 people) - 50 thousand rubles;
• accountant - 10 thousand rubles;
• cleaner - 10 thousand rubles;
• security guard - 15 thousand rubles.

Total - the amount of costs is 85 thousand rubles. You can also make a minimum bid for sellers and set a certain percentage of sales. This approach will allow consultants to treat their work as responsibly as possible and be interested in getting more profit. In the future, you can order a service such as a mystery shopper to check the competence of your employees and the quality of customer service (if necessary).

Sports nutrition advertisement

How to advertise a sports nutrition store? Unlike entrepreneurs who want, for example, to open a wedding salon, placing ads on billboards and banners in the city will not bring the desired effect, and you can simply waste your budget.

The advertising message should be primarily focused strictly on the target audience. For this reason, ad materials should be placed near organizations that are directly related to bodybuilding and strength sports. For these purposes, perfect:

• sports complexes;
• GYM's;
• fitness centers;
• educational institutions of a sports profile.

Sports nutrition advertising should be aimed at creating a base regular customers, since the specifics of the business are narrowly focused, and not all athletes (not to mention ordinary consumers) are ready to buy supplements. For this reason, every person who has purchased a product should be offered profitable terms further cooperation.

How to sell sports nutrition?

Retaining the existing customer base and attracting potential buyers are necessary conditions for successful work shop. You can make a discount and present to the buyer discount card. The more a person buys a product, the cheaper it will cost him. In addition, it does not hurt to come up with all kinds of promotions that are necessary to motivate the target audience.

Suppose a businessman managed to rent an area for a store on the territory of a sports complex. You can make an announcement that in a certain period (indicate the dates of the promotion), when you buy several packs of protein from the establishment, you will receive a gift - a free protein shake.

Since most modern athletes have accounts in in social networks, you should create thematic groups in them and share valuable tips on the use of sports nutrition with subscribers. People can be collected both from your city and from other regions. If they are interested in buying products, the goods are easily sent cash on delivery. Most bodybuilders firmly believe in their trainers, so if they recommend buying sports nutrition in a particular store, it will be so.

For this reason, you must visit sports organizations, chat with trainers about the sale of goods and offer them a certain percentage of remuneration. To identify the person who recommended your store, you should create cards where the name of the trainer will fit. The buyer presents it in the store, makes an order, and the partner (coach) receives money on the account. There are a sufficient number of people willing to cooperate under such a scheme, and besides, the benefits from it are obvious to both parties.

Sports nutrition store business plan

What calculations to make before opening a retail outlet? An entrepreneur should draw up a business plan for a sports nutrition store that will allow you to understand how much money you need to invest at the start. In addition, it will be required to find out how profitable the activity will be, as well as the amount of monthly costs. Let's calculate the amount of one-time investment for opening a store, which includes:

• rent of space (for at least 6 months) - 120 thousand rubles;
• repair work - 30 thousand rubles;
• purchase of equipment - 68 thousand rubles;
• purchase of the first batch of products - 400 thousand rubles;
• advertising campaign - 20 thousand rubles;
• paperwork - 15 thousand rubles;
• other expenses - 20 thousand rubles.

Total - the volume of initial investments for starting a business is 673 thousand rubles. Now let's calculate the amount of mandatory monthly payments:

• employee salary - 85 thousand rubles;
• tax deductions - 20 thousand rubles;
• utility bills - 15 thousand rubles.

Thus, the costs will amount to 120 thousand rubles. It should be borne in mind that you will need to spend a certain amount on the purchase of goods. It depends on the sales volume of the store, the number of regular customers and the trade margin, which, as a rule, is about 50-60% for each category of goods.

The cash collection of the promoted sports nutrition store brings at least 10 thousand rubles a day. This means that for a whole month of work, the income will be 300 thousand rubles. From this amount, 120 thousand rubles of obligatory payments should be deducted, and 180 thousand profits will be obtained. Usually, about 50-80 thousand rubles per month will need to be spent on the purchase of new batches of goods. This means that you can count on 100-130 thousand rubles of net income. As the client base increases and the business scales, earnings will increase significantly.

The Russian market of sports nutrition began to develop actively just a few years ago. Actually, the fashion for such nutrition, along with bodybuilding, came from Western countries. Athletes, wanting to increase muscle mass and burn excess fat, began to use the so-called sports nutrition, which can significantly speed up metabolic processes and accelerate muscle growth.

Currently on Russian market sports nutrition is presented in a fairly wide range. You can buy it not only in gyms, but also in specialized stores. A fairly large volume of this product is also sold through online stores.

Way of doing business

To place a sports nutrition store, it is better to choose areas near sports clubs, gyms and fitness centers. A pretty good place is a department or a separate room at a sporting goods store. Of course, before opening, you need to inquire about the presence of nearby competitors.

Aspiring entrepreneurs can be recommended to combine the opening of their own store with the activities of selling sports nutrition online. To create an online store, you need to develop a detailed catalog of goods, as well as provide a simple purchase algorithm and prompt delivery of goods.

Range

Many entrepreneurs make the mistake of focusing only on weight loss and muscle building supplements and ignoring supplements such as proteins, keratins, and other vitamins.

When forming the assortment, you should pay attention to products that help strengthen bones, muscles and ligaments. They are necessary for both training athletes and children whose growing body needs a large amount of minerals.

The basis of the assortment of the store should include:

1. fat burners;
2. Milk mixtures;
3. Post-workout complexes;
4. Gainers;
5. Energy juices;
6. Proteins.

It is worth noting that for the most part people come to the sports nutrition store for a very specific product. However, even beginners can look into the store, so it is advisable to include discs with a description of diet and training regimes, as well as specialized literature in the assortment. Near the showcases, you can place informational posters with a description of popular goods.

Supplier selection

A fairly large number of entrepreneurs involved in the sale of sports nutrition note that cooperation with regional suppliers is completely unprofitable. The most optimal option seems to be the conclusion of food supply agreements with well-known distributors. It is worth noting that many of them, with long-term cooperation, provide a good discount. In the future, with the expansion of the business, it is possible to arrange the supply of food from abroad.

Staff

A sports nutrition store should have a salesperson who is able to convey to the buyer the basics of molecular medicine, since the very idea of ​​\u200b\u200bsports nutrition is based on it. A sales consultant must be able to distinguish between additives, know their compositions, properties, and be able to give understandable examples. In addition to the seller, you need to hire a part-time accountant. Cleaning the premises can be assigned to.

Payback

Cooperation with official distributors sports nutrition allows you to make a margin of about 50-70%, which is a fairly good indicator, especially given the lack of high competition. However, despite this fact, the sports nutrition business can bring significant profit only with high turnover. It is worth noting that most of these stores survive mainly due to regular customers.

About 350 thousand rubles are needed to open a store:

1. Repair of the premises - 50 thousand rubles;
2. Purchase of commercial equipment - 50 thousand rubles;
3. Purchase of the first batch of sports nutrition - 200 thousand rubles;
4. Website development - 30-50 thousand rubles.

To monthly expenses should be attributed:

1. Room rental - 25 thousand rubles;
2. Staff salary - 70 thousand rubles;
3. Site support - 5 thousand rubles;
4. Services of a cleaning company - 4 thousand rubles.

Total: 104 thousand rubles. Taking into account the relatively small initial investment, the payback period for the business will be about 6-12 months.

The Russian market of sports nutrition is still in the development stage, which indicates its prospects. However, it must not be forgotten that the target audience in this business is extremely limited, so you should not expect too high profits from a sports nutrition store.

More and more more people get involved in sports and a healthy lifestyle. For such people, sports nutrition and a variety of muscle mass growth accelerators were invented.

A survey by the Business Rating company showed that 58% of Muscovites regularly use sports nutrition, 27% from time to time, and 12% of the surveyed visitors to fitness clubs in the capital during the period of preparation for competitions. The main "eaters" of sports nutrition are men, their share is 78%. Although this study is contradicted by another study: more than half of Muscovites consider sports nutrition to be harmful. Passion for sports nutrition, as a rule, is associated with youth: 52% of respondents are consumers under 25 years old.

The situation with sports nutrition comes down to the point of absurdity when experts talk about professional athletes. Since human resources in sports achievements were already used up by the middle of the 20th century, professional sports without additives today turn out to be impossible.

A picture from the Soviet past: an athlete is sitting in the locker room before training, and in front of him is a saucepan with meat and eggs - foods rich in proteins. Modern sports nutrition has the form of powder, tablets, capsules, it is a concentrate of proteins, carbohydrates, amino acids, minerals.

Today in sports, even in amateur sports, it is impossible to do without specialized nutrition. Not only the achievements of the athletes are impressive, but also their loads. Back in the 1970s, there was no special diet, and athletes managed with ordinary food (of course, dietary). But the results were very different.

If you want to open your own sports nutrition store, then the first thing to do is to get acquainted with this market: visit the largest stores in your city, navigate the prices, ask sellers on behalf of an ordinary buyer about more popular supplements, their benefits, etc.

If you decide to create an online store, then it is worth developing a convenient and detailed catalog of goods, ensuring ease of purchase and prompt delivery to the buyer. You should also take care of advertising your site on sports resources and forums. This will help you find buyers.

Before planning an assortment of goods, you should decide on a supplier. There are enough suitable firms in Russia, although many entrepreneurs prefer to work with foreign companies directly.

It is noteworthy that athletes often learn about a sports nutrition store not only in training, but also at sports competitions. Therefore, it will be cost-effective to act as one of the sponsors of this event by placing a banner with your logo and coordinates in the hall.

Additional printing products that the buyer will receive by placing an order with you or making a direct purchase can also be a useful move. The ballots may interesting information about the properties of vitamins, as well as, for example, a health calendar has been developed in which you can indicate not only the level of your well-being, but also the increase in muscle mass, or the number of kilograms that leave a person after taking sports nutrition.

The main thing is that your policy is focused on a different gender buyer. Of course, men buy amino acids and protein more often, but fat burners and weight loss products are closer to girls.

The average trade margin in specialized stores is 20-50%. This is less than many department stores. But income is not generated by a large number of purchases. Exclusive items are usually expensive. Therefore, even with a not very large circle of clients, you can earn decent money. Moreover, the costs of a specialized store are less. For its organization does not require large areas. If the average department store occupies a room of 250-270 sq. m, and some even more than 1 thousand square meters. m, then for a highly specialized store, 100 sq. m.

The profitability of a sports store is 25-30%.

Sports nutrition store business plan.

The direction of beauty, health and nutrition is always a profitable solution for business. And the modern trend to look good at any age is in the hands of entrepreneurs. Young people, in particular guys, are trying more and more on their bodies. And not only regular exercise helps in development, but also a special diet that will contain a large amount of protein, which will give the necessary muscle growth. You can buy such products only in specialized stores, which are becoming more and more in our open spaces.

The demand for such products suggests the need to open a sports nutrition store. The range is presented as healthy foods and specialized supplements. Everything in the complex is a component of a healthy lifestyle and the development of a sports body.

The sports nutrition market is developing at a very rapid pace and the increase in demand is about 15%. At the same time, experts convince that the demand for products in big cities more stable. All products are presented advantage from foreign manufacturers. And it is she who is in great demand. Especially we are talking about German brands, which, according to buyers, are more efficient.

Domestic products remain in the back rows, but they are more accessible to the buyer, and companies are at the stage of constant development, offering new products in this industry. And if you choose the right products and find a good location, then the sports nutrition store is doomed to success.

We choose a room.

Perfect Sports Store:

Area: from 150 sq. m.
Location: In a mall or crowded area where there are no online competitors nearby.
Average monthly profit: from $5 thousand.
Exclusive rights to trade in one or more trademarks.
Availability of liquid inventory.
Independence of business from the seasonality factor.
Qualified personnel.
Expanded brand.

When starting your own business, you also need to consider the possibility of selling products that improve the condition of muscles, bones and ligaments. Many of these products are advised not only to athletes, but also to adolescents, since often the body cannot comfortably adjust to the rapid growth of such tissues.

It is most profitable to organize a store at a large shopping center. And there is whole line reasons. First of all, a large number of potential buyers who will come to the shopping center.

Secondly, there is a sports zone in the building. And if there is one, then it always makes sense to negotiate with the center about advertising.

To work, you need a small space - about 35 square meters. m. Most of the area will go under the sales area, the rest - under the warehouses. The room itself should be made in a harmonious style. It is important to have communications, good ventilation.

The room must meet the standards of sanitary and fire safety. Renting a room will depend on many factors - location, remoteness from the center, price policy tenant and so on.

On average, you should count on $700-1.5 thousand.

Equipment.

In order for the store to function normally, you must purchase the following:

1. Racks for the presentation of products - $ 1.5 thousand;
2. Counter - $200-300;
3. Electronic scales - $50-80;
4. Cash register - $150;
5. Refrigerated showcases - 1-2 thousand $;
6. Table and chairs for the seller - $500.

In total, the minimum set of equipment for the seller will cost about $ 5,000. An investment in equipping the store.

Formation of assortment and selection of suppliers.

Only an experienced person in the healthy sports nutrition industry will be able to form the most complete range of products. Therefore, if you do not have enough experience in this industry, it is worth getting recommendations from specialists.

Generally speaking, it is worth forming an assortment with a focus on such product groups: proteins or protein supplements, amino acid complexes in different compositions, mineral and vitamin supplements, fat burners, creatine, cereal bars for snacking, energy, complexes for ligaments and joints, products low calorie, sports nutrition for vegetarians and so on.

The assortment of such stores is simply impressive and it is important to choose popular manufacturers. It is important to create an assortment for different buyers so that everyone can choose something for themselves. Suppliers of products can be searched on the Internet. If we are talking about domestic products, then you should try to look for options for buying directly from the supplier.

For the purchase of goods and the formation of an assortment, it is worth preparing at least $ 3 thousand.

Staff.

Only two salespeople are required to operate the store. It is desirable that they be specialists in the field of sports nutrition. The ideal option would be to hire those people who themselves are fond of this direction of nutrition and occupy themselves.

The age of people does not matter, but goodwill, the ability to offer a product and tell about no will become an undeniable preference in choosing. Also, to control the financial situation, an accountant is needed at work. A specialist can be hired for remote work. The rest of the work (marketing, purchasing goods) can be taken over, and in the future, with the development of the business, invite a manager to work. Salary payments for staff will consist of a rate and a bonus part.

On average, you should count on $2,000.

Marketing.

Advertising products for sports nutrition will be effective in fitness clubs, sports complexes or gyms. To do this, you can agree on mutual advertising, when posters with your data are placed in the fitness center, and the complex is advertised in your store. For this, business cards, flyers or posters can be used. It is also important to create your website with further promotion on the Internet, which will help customers find a store in a nearby location. At the same time, it is important to design a showcase and a signboard well, to put signs for customers and potential buyers.

Attention is always attracted by the sight of a naked pumped up body, as one of the main desires of those who work out in the gym. It is important to get regular customers. Discount cards will help to return for goods and if they give a good discount percentage, this means that the buyer will have a desire to return to the store to save. The broad product line will also be another key to success.

For the marketing part, you need to prepare about $ 300.

Basic costs.

A business focused on creating a store in the direction of sports nutrition will consist of the following expense items:

1. Premises rent - 700-1.5 thousand $;
2. Equipment - $5,000;
3. Assortment - 3 thousand $;
4. Staff - $2,000;
5. Marketing - $300.

To create such a business, you need to have start-up capital in the amount of 12 thousand dollars.

Profit and profitability of the business.

The income of the store will directly depend on the number of purchases, as well as seasonal factor. In the cool season, the demand for such goods increases markedly. Especially we are talking about the spring period. And that's when it's most profitable to start your own business. Average check in the store is 17$. With a favorable location, from 15 to 20 purchases can be made per day. Then the daily revenue will be $ 255-340. The amount of monthly revenue will be 8-9 thousand dollars. After deducting all monthly expenses, the net profit will be $1.5-2 thousand. The profitability of the business will be about 20%.

Initial investment can pay off in 12-18 months.

Clients and development options.

The main customers in this business will be those who monitor their health and lead an active sports lifestyle. As a development of your direction, you can try to simultaneously open an online store and conduct business online. It is also worth looking for options for the formation of new points of the store.

Video - how to open a sports nutrition store:

The business of selling sports nutrition does not require large investments and there is still little competition in this segment. The need for such goods increases by 20% every year, the main consumers are young people involved in power sports.

Each of those who would like to start their own business asks the main question: how much will it cost? The most interesting is the business that requires minimum investment. This is understandable: making good money with minimal risk is the dream of any businessman.

The sports nutrition trade is a relatively young type of business that requires very little investment. There is little competition in this market: the distribution of sports nutrition is mainly occupied by small online stores located in Moscow and the Moscow region. According to experts, the annual growth of the market is at least 20%.

Sports nutrition: description, composition, consumer groups

What is sports nutrition? By chemical composition it is an absolutely harmless concentrated mixture of proteins, carbohydrates, amino acids and minerals.

Most often, it comes in the form of powder, capsules or tablets. Sports nutrition is produced from natural products: eggs, meat, soy, milk, etc. The basis of sports nutrition is protein, which is the main source of energy for an athlete.

Experts determine the following optimal composition of sports nutrition and the cost of these products per month:

• Protein mixtures for muscle growth - from 1,300 rubles.
• Carbohydrates for recovery after high energy costs - from 800 rubles.
• Creatine to increase strength and endurance - about 600 rubles.
• L-carnitine for burning fat - about 600 rubles.
• A complex of vitamins and minerals - about 600 rubles.

Consumers of sports nutrition are young people from 18 to 30 years old who are actively involved in strength sports, as well as professional athletes and individual age fans. various kinds sports.

It is better to open a business selling sports nutrition in cities with a population of over 100 thousand people, where there is sports schools, fitness centers, boxing clubs, etc.

Some of the main ways to implement sports nutrition:

• Organization of retail outlets in sports and recreation centers, gyms, sports clubs, etc. In this case, the administration of these institutions can be involved in the implementation, having interested it in a percentage of the profits.
• Organization of small (5-7 sq. m.) specialized departments for the sale of sports nutrition in large shopping centers with a large number of potential buyers.
• Organization of an online store for the sale of sports nutrition with home delivery.

The amount of capital investment in the business will mainly depend on the choice of the trading method. In case of organization sales department, costs consist of the acquisition of commercial equipment, putting the outlet in order and purchasing goods. Most likely, this option will be the most costly due to the need for constant payment of rent and wages hired vendors.

Let's consider just such an option in more detail, since it is he, despite the costs, that looks the most promising because of the potentially highest revenue.

Organization of a sports nutrition store:

Location selection

The location of the outlet in big store sporting goods, a shopping center, on the territory of a large sports and recreation complex, a club or a sports hall.

The area of ​​the rented trading place depends on the estimated volume of sales. There is no need to start right away with a store or a large department. At first, 5-7 square meters would be enough. m of retail space for one shop window with goods, and then, as demand grows, it would be possible to gradually expand retail space.

Formation of the assortment

The basis of the assortment of the sports nutrition store is:

• Proteins, creatine.
• Means for ligaments and joints.
• Fat burners.
• Vitamins, minerals.
• Amino acids.
• Protein-carbohydrate mixtures (gainers).
• Glutamine.

At least 100 thousand rubles must be spent on the purchase of the necessary assortment of goods to start the store.

The assortment should include the main running items that are in constant demand. As the implementation progresses, it is necessary to track the positions that are in high demand, and increase the purchase of these particular positions. To increase the volume of sports nutrition sales, consultations on this topic should be constantly held. Sports nutrition advertising should be a continuation of articles about healthy way life, the benefits of playing sports, etc.

The main task in organizing the sale of sports nutrition is the conclusion of contracts with suppliers of quality goods at low prices. When concluding contracts, it is necessary to proceed from the fact that the retail trade margin is at least 50%.

An example here is the German company Milei, which supplies sports nutrition at low prices. In general, direct contacts with importers are most advantageous due to the lowest prices. It can be more profitable only by self-delivery of goods. At the most low prices retail margin can be from 50 to 100%. For each batch of goods, be sure to require quality certificates.

Financial expenses

First, registration of a business entity is required. IP will cost 800 rubles, subject to independent preparation of documents. Commercial equipment (racks, showcases) will cost noticeably 50 thousand rubles.

Monthly expenses will be:

• Rent retail space approximately 10 thousand rubles per month.
• Purchase of goods - 100 thousand rubles.
• The salary of a sales consultant is 12 thousand rubles.
• Advertising - 8 thousand rubles.

Total: 130 thousand rubles.

It can be seen from the expenses that, when selling the purchase volume of goods for 100 thousand rubles with a mark-up of 50%, the profit will be 20 thousand rubles per month. To increase profitability, you should:

• Increase turnover
• By increasing sales to 200 thousand per month, you can count on an increase net profit twice, up to 40 thousand rubles.
• Increase the markup (reduce the purchase price).
• Reduce costs.

You can, for example, refuse the services of a sales assistant and trade on your own at first.

The business of opening a sports nutrition store is promising and has large reserves for development. It is better to start a business with a small trading department, gradually increasing turnover. The main thing in profitability is to find a supplier with the lowest prices for goods with guaranteed high quality. Good advertising is of great importance.

You should look for non-standard ways of working with clients. Income could be increased, for example, by the production and delivery of protein shakes to sports and fitness centers, sports clubs upon preliminary requests from customers.

How to open a sports nutrition store? Where to start, what you need to know?

Here you will find recommendations for starting your own business, a sports nutrition store. Recommendations are given in the form step by step instructions(where to start, what features need to be considered). An example is also given of how to write a business plan for a sports store (and this may also apply to the sale sportswear or inventory).

Step-by-step instruction

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preliminary stage

It’s good if you yourself went in for sports (professional sports, gyms, bodybuilding, fitness, etc.) and used sports nutrition (amino acids, creatines, gainers, fat burners, L-glutamines, etc.) in the process of training. If not, it is necessary to familiarize yourself in detail with the currently offered sports nutrition preparations, their characteristics, methods of application, possible side effects, contraindications.

Step 2

Need to decide on target groups for which your future store will be designed. There can be two such groups: professional athletes who periodically take doping tests, and amateurs who train exclusively for themselves. In the first case, if you do not want to get into an unpleasant situation, you will need to familiarize yourself with the requirements of the World Anti-Doping Agency (WADA, official website www.WADA-ama.org). In Russia, an accredited laboratory is located in Moscow (Anti-Doping Center), where you can get a list of prohibited drugs. In both the first and second cases, it must be remembered that sports nutrition is subject to mandatory registration in accordance with the "Unified list of goods subject to sanitary and epidemiological supervision (control) at the customs border and customs territory Customs Union". In subjects Russian Federation state registration carries out federal Service on supervision in the field of consumer protection and human well-being ("Rospotrebnadzor").

Step 3

Finding a supplier is probably the most important step in the store opening process. Firstly, it is necessary to monitor retail prices in retail outlets offering similar products to you in your area, city. Then you can start looking for a wholesaler or manufacturer (Internet, media, acquaintances). It is important to pay attention not only to prices and discount systems, but also to what kind of support the supplier offers (advertising materials, consultations, special literature, related products: from special clothes to any gadgets), for availability permits, to ensure that the annotations to the drugs and packaging are in Russian.

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Administrative stage

Step 4

So, you have decided on the assortment, found a supplier. You can proceed to the next step - registering your company. If you do not have enough time or do not want to visit government offices, you can contact specialized law firms(the cost of registration is 3-5 thousand rubles), but you can do all this yourself (it's not so difficult). "Blank" charter, protocols can be borrowed from friends. Fill out an application, visit a notary and tax office It won't take long, but you can save money.

Selection of retail space. The specifics of a store offering sports nutrition does not require large retail space (40-50 square meters is enough). The search for a suitable premises must be carried out by all means (Internet, newspaper ads, real estate offices, acquaintances). Racks, counters, showcases can be purchased and used, storage space in the store is not needed (you just need to have a minimum of goods), the bulk of the products (due to their small dimensions) can be kept in your apartment. It does not make sense to rent a separate room due to the high rent, the best option is shopping centers, sport complexes. Not bad if you are adjacent to a sportswear or sports equipment store. After you conclude a lease agreement for the premises, you will have to go through the approval procedures in the SES, the State Fire Supervision Service, the administration municipality to resolve issues with cash register and the tax payment system.

Step 6

Personnel selection. At first, it is best to take up sales yourself and at the same time train newly hired employees. It is better to recruit staff from former or current athletes, as they appearance can sometimes say potential buyer more than any advertisement. Ultimately, this will affect the sale of goods. It is more profitable and effective to post vacancies via the Internet, since the focus group is young people.

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Advertising stage

Advertising. The pavilion itself (sales outlet) should be designed in such a way that visitors do not have questions like “What is it that they sell here?”. posters, advertising booklets must be in the store and freely available. You need to install personal relationships with leaders, coaches, instructors of nearby point of sale gyms, fitness clubs, sports sections, provide them with promotional products and interest them financially (percentage of sales), hold mini-seminars with them, introduce new products in the assortment. Even a simple posting of ads in residential areas can give a good effect. Over time, you can create (or order) an online store.