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New European ideas for business. The latest business ideas in Europe, how to make the right choice

In addition, the staff does not constantly improve their qualifications, but changes professions, getting to know each new one superficially. Features of the external environment Russian business Also, the features of doing business are directly related to external environment in which the company is forced to operate. The first such feature in Russia is a large institution of mediation. Western businessmen can independently enter the European market to purchase goods from Russian entrepreneurs it is rarely possible to do without the help of intermediaries.

Corruption is one of the most unpleasant business problems in Russia. It is extremely difficult for an honest business to function in our country, given that assistance from the state and legal framework in Russia are insufficient.

EICC network free search for business partners in Russia and abroad

Attention

This new business from Europe and so far it can only be in demand in large cities or in megacities of Russia. Due to the fact that sushi and rolls are a product that quickly deteriorates, it is better to install vending machines with their implementation where there is a high traffic of people so that the product is sold out as quickly as possible and fresh is served.

Bicycles for rent. Traffic jams are a constant problem in big cities. People come to work, they get there for hours. So, to avoid this trouble, in Europe, many people prefer to ride a bike.

She offers bikes for rent. For just a small fee, a cyclist can pick up a vehicle from a bike rental machine and then return it to the same place.

Business abroad, which is not in Russia: options for ideas

American business ideas not represented in Russia America is a pioneer in the field of novelties in the market of goods and services. It is here that ideas are born that sprout around the world.

Today, the most valuable quality of goods and services is practicality, hence the corresponding ideas of American companies. Manufacture of covers for cars Covers for cars Covers can replace an expensive car painting procedure.
They protect the machine from external influences that can damage it. appearance. The design of the cover can be very different, which allows the car to stand out in a number of the same models.
The advantage of such a business is its demand in the service market: the number of cars is growing every year, and an alternative to painting after minor accidents or minor damage will allow motorists to put the car in order for less money.

Ideas for a business that is not yet in Russia

Business ideas from America and Europe

Ideas to Borrow from Chinese Businessmen Many people associate China with the business of reselling cheap goods at a higher price. But this idea is "as old as the world." In order to be a successful businessman in such a densely populated country, you need not only dexterity, but also great wit and knowledge of the needs of modern society.

And in any case, this allows consumers to save money, because the performance of such a simple service in the salon is many times more expensive. There are a lot of users of this service, as the films are short-lived.

In Europe, a business based on small retail is fixed on the right of ownership. The states of Europe do not directly regulate the conduct of business.

5 business ideas that are not in Russia in 2017

According to experts, twenty percent of all retail trade is in the market share.

Speaking about the European business in the markets, it should be said about the popularity of the weekend markets, as well as the fish markets in France, Germany and the Scandinavian countries. Speaking about the state of small business in Europe, one need only pay attention to the huge number of shops, restaurants and cafes, not only in large cities, but also in small ones. The number of these private enterprises is regulated only by the needs of the market. European business not only this differs from others. Also, one of the differences is the fact that the manufacturer not only produces products, but in most cases he himself is engaged in its implementation.

Ways to protect small businesses in Europe.

Talking about the ways of protection, which has European business, it is necessary to highlight the legislative framework. According to the laws of most European countries, in cities and towns with a population of less than forty thousand people, the construction of chain department stores is prohibited. This ban protects representatives retail trade from the dumping of the owners of the chain of stores. In most European countries, the solution of various business problems is handled by one department. The direct interaction of the head of this department with the head of state makes it possible to conduct work effectively. In small European cities, various boards of trustees have been created that regulate small and medium businesses, as well as control competition in the market. This board of trustees, as a rule, includes established businessmen and entrepreneurs.

European stereotypes.

If you want to open a business in Europe, you should take into account certain specifics commercial activities in European states. It's no secret that European goods are sold much better and cost much more than domestic counterparts. Opening your european business, a businessman gets the opportunity to easily establish international cooperation with other companies, as well as find the necessary markets in all European countries. A business that is opened in Europe will be profitable at least due to stereotypical thinking about the quality of European goods and services. Of course, in order to create the maximum favorable conditions the implementation of the business plan of European business must comply with stereotypical concepts and opinions. These stereotypes make it easier to promote goods or services on the market. Most European companies and firms take advantage of the fact that they can easily afford to create the images they need, and it is thanks to the image, brand promotion that they will receive more money than a less popular brand of goods.

Business multi-sector.

European business is developed system production of goods, distributing it around the world. Also, the benefits of European business include the provision of various kinds of services. Speaking about investing in business in Europe, experts advise to clearly define the initial direction of the company and the target audience. After, according to the business plan, certain actions are taken to develop the business, and when the payback period of the business is over, experts advise making European business multi-sectoral. The concept of multi-sector business, of course, includes the strengthening of business, and the increase in its profits through the development of additional areas and directions. For example, in the production of bottled water, a good option to strengthen the business would be to provide various related services, such as water delivery, or the sale of disposable cups to corporate clients.

Advantages of European business.

European business has a qualitative difference from domestic business. The main difference between European business is its progressiveness and the absence of conservative borders. Every promising European company wants to expand its activities. In order to strengthen your European business, it is necessary to establish relationships with foreign partners. Established relations with foreign partners will make it possible to distribute goods, respectively, increase the number of real customer groups and increase the group of potential customers.

Progressive European business is attractive to investors precisely because of its sustainability. A multi-sectoral business system, international partnerships and distribution of the company in many cities and regions of one or more countries, allows the business to become resistant to the financial crisis, bankruptcy and other impacts. Spreading the activities of one company in several sectors allows you to insure the company against bankruptcy. Perhaps this is due to the fact that even in the event of the decline of one of the directions of the company or the negative financial impact of both the structure as a whole and individual competitors, the company continues to exist due to additional sales of goods and the provision of additional services.

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Previous materials

Features of doing business in Russia in 2016, as before, were associated with certain nuances and subtleties. This also applies to mental peculiarities, and the established traditions of the implementation of business processes, and a huge number of difficulties caused by the sluggishness of the domestic bureaucracy, and the imperfection of fiscal policy, excessive control by inspection bodies.

At the same time, small business in Europe, America and other foreign countries ah is rapidly developing, offering more and more new ideas, techniques and interesting solutions!

It just so happened that the most popular and profitable type of business in Russia is associated either with the sale of resources, minerals and natural resources, or with ordinary speculation, when goods are purchased as cheaply as possible and sold as expensive as possible.

Yes, even the very process of creating a business structure in Russia is sometimes associated with almost insurmountable difficulties! That is why not every business idea in Russia can be implemented without extreme effort, investing a huge amount of resources, time and effort! Despite the fact that the business itself can be unprofitable! No matter how great the idea is!

Doing Business in Russia and Abroad: Fundamental Differences

Things are quite different in foreign countries, whose economies are considered the most developed. Practice shows that, in the same Europe, Asia or America, a new look at the seemingly traditional way of doing one's own business is the most important component of the entire economic policy of the country.

This is due, among other things, to the fact that the ideas themselves arise thanks to centuries-old traditions that have evolved over a long period of time:

the freedom of enterprise that exists in America, Europe and in some Asian countries from XIIIV to the current year 2016, the cultivation of small and medium-sized businesses;
a wide scope for the implementation of the most daring, interesting ideas and innovations relating to both trade and the field of service provision, or the sphere of production.

If in Russia the most popular and profitable types of business are supplies for the export of hydrocarbons, natural resources, the maintenance of a metal depot or, at worst, the opening of a grocery store, then business in Europe covers almost the entire service sector and most areas of production. There is more than enough new ideas for starting your own business in foreign countries.

A crisis is a crisis, but business is business!

Moreover, even despite the global financial crisis that broke out three years ago and continued throughout 2016, most new business ideas came from abroad. Unfortunately, in Russia there are practically no innovative and interesting solutions related to running your own business in the real sector of the economy or small business.

Maybe because the businessmen themselves do not have the appropriate motivation to engage in the implementation of new solutions? After all, it is known that the idea itself is sometimes half the success of running your own business!

Difficulties of running your own business in Russia

Unlike most developed foreign countries, doing your own business in Russia is much more difficult. The reason for this is the following circumstances:

high price " entrance ticket» in almost any niche;
great competition that exists in the most profitable types, areas and areas of business in Russia;
inertia of officials and the state bureaucracy, more often saying “no” than “yes”, sometimes even because of absolutely formal or far-fetched reasons;
high level of inflation and volatility of the national currency;
the absence of the number of fiscal and tax benefits that are in Russia, and which are present in abundance for small businesses in the so-called " developed countries Oh";
the criminal component of highly profitable popular types of entrepreneurial activity;
lack of innovative ideas associated with high risks of doing business, no matter what direction it may have.

True, in 2016 the situation in Russia changed somewhat, the reason for which was changes in the general world economic conditions, the imposition of sanctions by some countries, the active efforts of the leadership of our country to promote and implement the policy of import substitution. However, it is business ideas from Europe, the United States of America, China and Japan that are considered to be the most progressive, promising and profitable.

It is not for nothing that the share of small and medium-sized businesses in the total gross domestic product of the European Union reaches 70%, while in the same America it is almost half of GDP. In Russia, which is still classified throughout the world as a developing economy, the share of private entrepreneurship that exists today barely exceeds 20% of the country's total welfare index.

Popular startup ideas from abroad

However, isn't it time to move from theory to practice, or rather, to specifics? What popular business ideas from Europe, the USA or Japan, including those that appeared in 2016, can be successfully adapted to domestic conditions, be technically feasible in Russia, and most importantly, make a profit? There are several innovative ideas, solutions and examples of this kind:

Remote viewing of sports events and other events via the Internet with the creation of the effect of being in a virtual stadium, concert venue or museum. A rather interesting idea won a $50,000 award, taking first place in a competition held in 2016 in high school business (Stanford);
Leasing of packaging materials. Simple, at first glance, the idea was born in the United States. Its essence lies in the fact that a specialized company provides the customer with boxes, wardrobe trunks and other packaging for moving or storing a wide variety of things and items for a low fee. At the end of the contract, the company picks up the packaging materials and takes them to its warehouse for reuse;
Sale of litter boxes for cats and other pets. Gradually replaceable devices, impregnated with a special composition of varying degrees of intensity, accustom the pet to the toilet;
Travel tours of the filming locations of successful blockbusters, series and television shows. A very profitable business from Europe, which is rapidly gaining popularity in countries of other continents.

Of course, this list is far from a complete list of those foreign business ideas that exist all over the world at the moment, but which have not taken root in domestic open spaces.

What new business ideas have appeared in Russia from Europe and the USA (America)?

In 2016 alone, several hundred new business ideas were proposed. Among them were such exotic options as an automatic car wash for elephants or, for example, the idea of cleaning apartments after the owners' suicide or accidents!

The Most Profitable Foreign New Trade Ideas

Traditionally, the most popular areas of doing business abroad are the areas of car repair and maintenance, the area of providing services, production and trade. Nevertheless, there are also very original, and sometimes frankly unexpected ideas and startups that have brought quite a tangible profit to their authors and developers! The following are examples:

the installation in 2016 of automatic lockers along highways, autobahns and highways, which enriched U.S. businessman Brad Hughes by $5,000,000,000;
the idea of selling touching collectible teddy bears, which brought American Ty Warner over $4.5 billion;
business based on the processing and use of lost marketable condition fruits and vegetables to produce juices and pureed soups, which boosted the capitalization of a fairly run-of-the-mill French store Intermarché by several billion euros;
Another example of a business idea in Europe is the catering (home delivery) of products that are offered to passengers on domestic and international flights, thanks to which the official suppliers of the German Lufthanza - Air Food One and LSG Sky Chefs - have earned at least 2 billion euros.

Innovative business ideas in the field of production

The manufacturing sector, even though the global economy has suffered a certain stagnation, also regularly surprises the public with new ideas and developments that are not in Russia. Here are just a few popular areas of business, the development of which promises to be quite profitable:

original novelty: the construction of block houses made of clay on a 3D printer;
production of edible packaging for food and beverages, the main components of which are brown algae and calcium chloride;
the production of marzipan figurines, which is rapidly gaining worldwide popularity due to its low cost and high profitability.

At the same time, it should be noted that the Americans, Japanese, Chinese and especially Europeans attach great importance to the environmental friendliness of production and strive to use energy-saving ideas, technologies and techniques that cause minimal harm environment and natural resources. In this sense, the Russian manufacturing sector can safely be called a still developing market, for which such high standards are still unattainable.

Foreign ideas in the service industry

The service sector in the US, Europe and most Asian countries is almost entirely given over to small and medium-sized businesses. Again, unlike Russia. What new can European business offer in terms of providing a variety of services?

Ecotourism. very fashionable and profitable direction which consists in organizing tourist trips to farms, reserves, National parks etc;
Eco weddings. Celebrations held outdoors, usually in rural areas;
Mobile hotel. Enough original business, the essence of which is that the hotel on wheels follows the customer, wherever he goes. The client saves significant financial resources by not having to pay serious money for stationary hotel rooms, which at the same time removes rather large restrictions on the degree of freedom of movement;
Unaddressed restaurant. The business idea of Dutch chefs who conduct paid master classes for everyone in various restaurants or even museums.

As you can easily see, there are a huge number of new business ideas that provide very wide and varied opportunities not only for residents of Europe, Asia or America. Most of them can be implemented in the Russian expanses.

In addition, many of these ideas do not even require serious financial investments, the cost of purchasing the appropriate equipment, tools or materials, in any country in the world, including Russia! And at the same time, this type of business is quite so affordable that it can bring quite substantial profits!

A promising European business that can be implemented in Russia in 2018

European countries are actively practicing various kinds of business. They are quite successful at this. Every year there are all kinds of new products that are aimed at improving the comfort of life of a potential consumer. In this article, we will look at what European entrepreneurs are betting on, and also what could well serve as an ideal example for Russian business.

What is unique about European business

First of all, by business, Europeans have the opportunity to express their perspectives and creativity, as well as receive a good source of income. To ensure high competitiveness, it is necessary to constantly develop new products, which usually contain the following qualities:

Demand in the market.
Good profitability.
High interest of potential customers.
Modernity of the realized idea.

See also: What kind of business can be opened in Russia from America

For Europeans, it is very important to choose an idea that will be popular for a long time. Separate novelties in the sphere of business in Europe, which have appeared quite recently, have the right to life in Russia. Other ideas, in turn, can be implemented in individual regions due to their own specifics.

Let's now figure out which European business is applicable in the vastness of Russia, as well as from our own experience.

Pizza delivery in cups

This is quite an interesting idea, which has become a kind of know-how in the food industry. The business appeared in the homeland of pizza, it is distinguished by novelty, as well as unusualness. The idea became very popular among the active population.

This type of dish is called Kono Pizza. The product is a regular pizza that is decorated with an edible glass (usually crispy) that resembles traditional ice cream. Such an invention of the Italians was a direct confirmation that everything ingenious is simple. New format pizza very quickly gained recognition, and overtakes the traditional dish in sales.

The main advantage of just such a pizza is the excellent taste and convenience during the meal. If the usual one needs to be eaten only at the table, at home or in a cafe, then a glass can be eaten anywhere. Compared to regular pizza, this type of pizza is made with the same range of toppings. Of the standard fillers, ham, cheeses, sausages or even sweets are used.

To implement such a business idea, it is enough to organize a small stall. What equipment will be required:

Small van.
Good microwave.
Showcase for displaying finished pizza.
High quality cooking utensils.
Various consumables.

Having familiarized yourself with this idea a little, you can immediately begin to implement it.

Personal fitness trainer

V Lately is rapidly gaining popularity as a business based on a personal favorite hobby. Savvy entrepreneurs are sure that absolutely any occupation can bring not only moral satisfaction, but also a significant financial increase.

See also: Growing in a greenhouse: what is profitable

All sorts of hobbies and hobbies can be easily converted into a European standard business. For example, today the most demanded novelty is the work of an individual fitness trainer. Previously, if we fast forward 10 years ago, only well-to-do citizens of Europe could afford such a service. But at the moment it is available to everyone. The growth of your professionalism will be reflected in the amount of your income.

The popularity of sports services in the form of personal trainers is constantly growing due to the active promotion of a healthy lifestyle.

We invite you to analyze your hobbies right now and think about what you can do with it. How can this be turned into a business?

People who lean towards this type of business reap a large number of benefits:

selection of a narrow specialization in which you are a master;
flexible work schedule;
no big start-up capital required.

In the case of fitness, you do not need to rent your own training room. Classes can be held at home, as well as in fitness rooms.

Special farms for growing snails

This is probably the most interesting business in Europe, which has a great know-how effect. The idea is very applicable to our country. Creation own farm for growing snails is due to the rapid increase in demand for this type of product.

Such a business is successfully operating in Poland, Belgium, Greece, Spain, and Italy.

Every year in these countries they eat at least 100 thousand tons of snail meat, which has a lot of useful properties. The high protein content makes this delicacy indispensable in the diet of athletes and the population that monitors their health. A more specific type of business can be the production of snail caviar - this is an expensive product that is considered a delicacy.

Some more business ideas from Europe in 2017-2018

Now we will briefly look at a few obvious business ideas that have already found application in Russia, but there is still room for improvement:

Evaluate the possibilities of opening a business that will be associated with computer technology. This area is rapidly gaining momentum in Russia, but so far our Runet does not have a set of technical resources that can be found abroad.
The medical field is also not particularly developed. Think about the implementation of test points and the opening of laboratories.
The construction business can be viewed from the side of the service sector, namely major repairs.
Online shopping is our future. In Europe, this area is quite developed, and customers have a high level of trust in network outlets. Try to build your own brand selling something and replicate their success.
In Europe, they have not yet fully mastered the niche of the environment. To this end, it is already possible to implement counseling/training centers for children and adults in Russia in order to educate people on the proper management of natural resources.
An interesting idea is imitation natural phenomena This is quite unusual for the population. Implementing weather at home is really a know-how idea.

Thus, there are plenty of ideas that have not yet been implemented in the vastness of Russia. You can easily find a use for your hobby in business, and it will pay you back a hundredfold. Despite the fact that millions of businesses are already open in our country, we still have room to move.

Business ideas from Europe: top 12 ideas for October 2018

Looking at the experience of foreign entrepreneurs, one might get the impression that we are lagging behind. And indeed it is. All this happens on the basis of the difference in mentality. European businessmen focus primarily on the novelty of the idea and preferably on the purchase ready business. At the same time, the post-Soviet space is practicing starting a business from scratch in those niches where there are more competitors than we would like, instead of thinking about a completely new approach to starting your own business.

New home business ideas from abroad. Business in Europe: Main directions and features of doing business

For many years, EU experts have been inclined to evaluate the entire structure of small and medium-sized businesses in Spain as almost exemplary, not only in terms of the form of its organization, but also in terms of the results of its activities. Perhaps the main argument for such an assessment is the 72% of GDP that this type of business provides.

Small and medium business in Spain began to take shape and actively develop in the 1970s. The strong economic performance was achieved thanks to high degree small business development. Small and medium-sized enterprises helped rid the country of unemployment and contributed to the overall recovery.

The share of small and medium-sized businesses in Spain in some sectors reaches 80% (agriculture), in other sectors - an average of 25-30% (construction, industry, shipbuilding). The main branches of small and medium-sized businesses are the agro-industrial complex (agriculture, grain), ferrous and non-ferrous metallurgy, food industry(manufacturing of products, confectionery, winemaking), construction, tourism, etc.

Spain has developed a large number of programs to support and develop small and medium-sized businesses. For those who are going to start their own business, various assistance programs have been developed and successfully applied. For the first five years, the entrepreneur does not pay taxes, and also has the right to an indefinite loan for business development. The focus of the Spanish government is on small businesses that have a high social significance for Spain, create jobs for socially vulnerable groups of the population (students, women, immigrants, etc.), contribute to the rise of underdeveloped regions and regions. In Spain, the state encourages many organizations and funds to support small businesses.

As the most important positive factor in the development of small and medium-sized businesses in Spain, it is worth noting the minimum level of bureaucracy. Registration of an enterprise, obtaining a license can be done in 24 hours without unnecessary red tape on the part of officials. Moreover, even any citizen of another state can do this. And at the same time, the controlling functions of state structures are reduced to a minimum.

By 2008, according to the data of the Institute of National Statistics, almost 2/3 of the country's able-bodied population was employed in the private sector and only slightly more than 20% in the public sector. By the beginning of the economic crisis in Spain, there was a quite balanced ratio of employed and temporarily unemployed, but with the prospect of their employment. The crisis of 2009 sharply aggravated the situation: the decline in business activity, the financial collapse of hundreds of large and medium-sized firms and thousands of small ones caused a logical increase in layoffs of workers in many industries, primarily construction, furniture, service and tourism, and others. But even despite this, small and medium-sized businesses receive strong state support. And not in every EU country there are such favorable conditions for the development of small and medium-sized businesses.

1.3 SMEs in Europe (France)

Currently, about 3 million small and medium-sized enterprises are registered in France. Of these, 1.5 million

Business ideas from Europe

works in the service sector, 780 thousand - in trade, 350 thousand - in construction, 303 thousand - in industry. Every year, about 250 thousand small businesses are opened in the country, and 50 thousand go bankrupt. At the same time, 40-50% of new jobs created in France are accounted for by small businesses. Of the 3 million small enterprises, about 1.5 million belong to individual or family businesses and do without hired personnel at all, and 1,200 enterprises employ less than 10 people. The income of firms and small businesses do not have clear and legal restrictions.

The following can be noted as state support for small and medium-sized businesses in France.

Over the past quarter century, the country has created an impressive state system stimulating small and medium businesses. New small businesses are exempt from corporate taxes and local taxes for two years. For them, income tax and tax on the invested part of the profit are reduced. The state shows special loyalty to those who decide to open their business in economically depressed areas. Such entrepreneurs are subject to discounts and cancellation of payments to social security funds (health, pension fund, fund for multi-family, to the unemployment fund). For the unemployed who decide to create their own business, their own support system has been developed. They are exempted from taxes not for two, but for three years and for a year from obligatory social payments to social insurance funds. The unemployed who have become entrepreneurs are given special books, with tear-off checks from which they can pay for management, law, accounting, etc. Virtually all small business owners can expect to receive soft loans, loans and subsidies.

Encouraging and creating enterprises and preventing their bankruptcy is one of the key areas of cooperation between the state and business. This is done by a special institution - the National Agency for the Creation of Enterprises (ANSE), which not only promotes future private entrepreneurs, but also seeks possible purchases of enterprises in the event of a threat of bankruptcy.

Also, state assistance in the creation of enterprises is provided by the bodies of ministries for the development of territories, chambers of commerce and industry, elected bodies of local self-government - regional and general councils, as well as private funds created by large corporations, which in turn receive targeted tax benefits.

The leading organization created to lobby the business community is the Movement of French Entrepreneurs. Owners of small enterprises quite tough and resolutely defend their rights in dialogue with the state, especially when it comes to taxes and contributions to various funds.

In the context of the global financial crisis, French President Nicolas Sarkozy announced the creation of a fund of 2 billion euros, the funds of which will be directed to investments and loans to small and medium-sized businesses. It also provided for a reduction in the social tax rate for small and medium-sized enterprises and a number of other tax breaks.

In general, we can conclude that the conditions for the development of small and medium-sized businesses in France are quite favorable, as in Spain. Governmental support such enterprises is at a high level, as in the United States.

For entrepreneurs who have opened their business in our country, it would be useful to learn how business is done in Europe, which has long traditions enshrined at the legislative level. Since in any European country small and medium-sized businesses are one of the largest taxpayers, and it is they who create a huge number of jobs, the attitude towards them is very respectful.

The main directions and features of doing business

The main direction of European business is retail. It is organized in the form of small shops, cafes and restaurants, market trade is no less popular, especially in weekend markets or fish trade in Germany, France or Scandinavian countries.

Among the features of doing business in Europe are the following:

minimal influence of the state;
the number of enterprises is regulated only by the market;
the manufacturer is independently engaged in the sale of products;
ease of establishing international cooperation.

Small business protection mechanisms in Europe

The main mechanism for protecting any type of business activity in European countries is a stable and well-established legal framework. Particularly instructive in this respect is the law in force in most of the European countries banning the construction of large supermarkets in settlements where fewer than 40,000 people live. This makes it possible to develop trade in small private stores, which solves many problems with employment and filling local budgets.

In addition, in most cities, small business boards of trustees are being created to represent its interests in contacts with government agencies. These same boards are responsible for regulatory policy and ensure that competition in the markets is fair. They include the most authoritative entrepreneurs of the area where such a council is being created. It is they who do not let competitors into their markets who are capable of pursuing a dumping policy in order to monopolize certain sectors of the market.

The European market works for the entrepreneur

Let's reveal the secret why many entrepreneurs, as soon as they have a sufficient amount of capital, are in a hurry to invest it in the European market. Everyone knows that “goods from Europe” is a kind of brand that allows you to initially set a higher price for them than for domestic counterparts. European entrepreneurs have been working on creating such an image for centuries, and anyone who manages to gain a foothold in this market can enjoy the fruits of this work.

Unlike domestic business, which literally suffocates from all sorts of intermediaries, any European businessman can independently go to international markets naturally, to a certain extent. For people who own enterprises, both here and in Europe, there are huge opportunities for maneuvering, which bring significant profits.

For example, a product that we produce at the appropriate cost can be sold under a prestigious brand. But this already applies big business who can afford such deals.

Why the European market remains attractive

At first glance, it may seem that the European market that has been developing for centuries is “populated” so densely that a newly minted entrepreneur has no chance to break into it. But that's not the case at all. The main difference between European business and domestic business is its progressiveness. It is the constant focus on expanding and strengthening cooperation in the international arena that makes it so dynamic.

The second attractive feature of Europe is the well-established the legislative framework. It is this system that allows businesses to adequately meet all the hardships of global crises, because if the rules are known, it is much easier to predict the results of their activities. Due to the absence of a rigid bureaucratic system in business regulation, European companies are developing multi-sectoral models that best meet the needs of the global economy. If one sector becomes unprofitable, the rest will not let the company go bankrupt.

What types of businesses are popular in Europe? The answer to this question depends on the goal. From the point of view of a tourist, it is profitable to engage in agriculture, restaurants and hotels, the manufacture of luxury goods; It is also known that Europe is a trendsetter in clothes, shoes, bags, cars. From an investor's point of view, finding a truly profitable niche in the European Union is not easy.

European business: pros and cons

Business in Europe is based on centuries-old traditions. The most demanded and popular types of commerce are family businesses. For example, the German hotel concern Hotel Pilgrim Haus is already 700 years old, 20 years younger - the French papermaker Richard de Bas, and the Italian wine company Barone Ricasole will soon celebrate its thousandth birthday. According to experts, the share of family business in the most popular destinations is high, it is difficult for an outsider to “squeeze” into this company.
The Eurozone has high taxes, there are restrictions on the opening of enterprises by non-residents. From this position, old Europe is not the most profitable place for investment, but it is reliable: the traditions of protecting private property here are as old as the wineries.
Small business enjoys respect and honor here. Loyal conditions for granting loans and interest rates in banks, corruption is tolerant, there is no press from the inspection bodies. Small businesses feel comfortable and protected here.

In terms of areas, popular types of small business in Europe can be divided into 4 blocks:

food business
on comfort
on a healthy lifestyle
handicrafts.

Food trade and catering

You can make money on food in any country in the world - Europe is no exception. Mobile hot spots, vending machines, lunch delivery, small breweries - all these small business areas are in demand. Europeans are busy with other pleasant things and feel less and less desire to "stand at the stove."

food truck

Opening a full-fledged restaurant in Germany or France is expensive and risky, and a standard diner will bring profit to the owner. Europeans love to travel, organize festivals, various sporting events. Hot sandwiches, pizza, pancakes, potatoes - everything is in demand in crowded places.

Buying a van on wheels will cost 10,000 €. Additional expenses (food, disposable tableware, salary, advertising) - about 5,000 €. This startup with minimal investment can be mastered without knowing the language, the main thing is to cook delicious food and serve customers quickly.

People who want to find new business ideas that do not require large financial investments to create their own profitable enterprise in 2017 do not have to come up with something innovative.
It is enough to study the existing directions in entrepreneurship, choose a business to your liking, and you can proceed to organizational issues.

Ideas for business from Europe and America

Veteran businessmen claim that relevant business ideas are on the surface. Many well-known entrepreneurs became the owners of a profitable and promising business (including), solving private problems.

For example, YouTube was created by two friends who were trying to share video files. As a result, video hosting brought its creators more than $1.5 billion.

It should be noted that many new business ideas that have taken root in Russia came from America or Europe. This is due to the fact that in European countries and America, entrepreneurial activity has existed for quite a long period and is full of various innovative projects, many of which can be used to meet the needs of Russians.

Century information technologies overshadowed the classic areas of home business and entrepreneurship, which include the opening of retail outlets, car services, and sewing workshops.

It cannot be said that such projects will not be profitable. But in modern conditions in 2016, services and devices that save a person’s time and money are much more in demand.

And in this case, it is worth adopting the experience of America and Europe, which rely on IT technologies and waste processing.

Business built on human laziness

The modern consumer does not want to waste time and effort on tedious trips to shops, offices, salons in search of necessary goods or services.

The first to notice this were the owners of pizzerias and sushi studios, whose customers have long been able to place an order by phone or on the Internet.

Now other businessmen are trying to follow the path they paved, including entrepreneurs who own laundries, whose orders have seriously decreased due to human laziness.

Delivery of linen to the laundry

The Washio mobile app, developed in America, was released specifically for laundry customers. When filling out an online application, the customer indicates the address, weight and volume of laundry that needs to be washed.

The courier picks up dirty clothes, and after processing, which takes no more than 24 hours, delivers clean linen back. The cost of the service is 4-5 dollars per 1 kg of linen.

As a result, the customer base of laundries has expanded significantly, and Washio operates in major US cities. This is a fairly promising idea for business in Russia in 2016, which does not require large financial investments.

Important:the advantage of the idea lies in the possibility of transforming the idea into almost all areas of activity.

Quick product search with smart shopping app

Many successful companies sell products not only through the opening of real outlets, but also via the Internet. have long become an integral part of e-commerce, attracting:

consumers - the convenience and ease of shopping, respectively, it turns out high,
businessmen - an opportunity to get additional profit.

But the world's leading brands don't like running in place. Manufacturers are constantly looking for creative ideas that can attract the attention of the buyer to the products and discover new ways to be useful to people. Australian developers recently introduced a new Booodl smartphone app.

In 2016, the novelty instantly gained immense popularity not only among the inhabitants of Australia, but also around the world, in particular Europe and America.

Lazy shoppers can now just open Booodl, type in the name of the product they want, and the app will show you the nearest stores where you can buy that product.

The app also notifies people when approaching a retail outlet where certain products or items can be purchased. To do this, before leaving the house, make a shopping list in Booodl.

Navigator developers profit from fees paid by store owners.

The main thing is to do marketing and launch promotional videos on social networks - this will be the cheapest option for promoting the application, because with their help the application can be found potential consumers Worldwide.

Advice!You might consider launching a similar application for eateries, cafes and restaurants, or places of rest.

Projects with minimal investment

Digitized libraries, portable injection devices, a lie detector, mobile toys, educational programs and many other developments designed to make a person's life more comfortable, will make it possible to make good money with a competent approach, practically without investing own funds, in different areas.

This is just a small list of ideas from the business world that you can borrow to create your own profitable business. The advantages of such projects are the following factors:

minimum financial investments at the opening stage;
there is no need to rent a room;
no advertising costs, etc.

Advice!Important components successful business are desire, patience and hard work, as well as a competent and clear plan for the development of the enterprise, taking into account all the nuances of the business and pitfalls.

Waste business

Considering the newest business ideas that do not require big investments It is worth paying attention to the emergence of many creative ways to recycle waste.

Such projects allow a beginner to organize a profitable enterprise at minimal cost, since consumables will be almost free.

Bricks from garbage

One of the creative ideas today is the production of bricks from industrial waste. The advantage of the enterprise is that the products, unlike clay bricks, do not need additional firing.

The Eco BLAC production process uses boiler ash (70% of the total mass), which is mixed with clay, lime and sodium hydroxide.

The advantage of doing business in this area is the fact that energy companies are willing to pay money for the disposal of boiler ash. Therefore, a businessman can earn not only in production, but also in the removal and disposal of waste.

The production technology consists in the formation of bricks at ambient temperature by the method of alkaline activation. That is, to create Eco BLAC, you do not need to purchase expensive kilns for firing, special presses.

This means that the costs associated with the acquisition of equipment are minimal. Making bricks from boiler ash is an innovative idea that can solve the problem of budget construction for Russians.

Profiting from expired products

Expired goods are a kind of scourge for food store owners. Koken met aanbiedingen, a company based in the Netherlands, solved this problem by creating an app filled with recipes for dishes made with products that are nearing their expiration date.

It should be noted that by this time in Copenhagen there was already a business in this area - haute cuisine from the "delay". That is, the Dutch developers simply took advantage of a ready-made idea, slightly changing its direction.

The baton from Koken was intercepted by many European countries, also slightly transforming it to suit their needs. For example, Sainsbury's Waste Supermarket opened in London.

The concept is to obtain the necessary electricity during the processing of expired food products. In addition to itself, the supermarket provides energy to more than 3,000 homes.

The advantage of such a project for Russians:

ecological cleanliness;
minimum investment for the purchase of raw materials and equipment;
savings on disposal fees;
high profitability.

Waste and expired products can bring a lot of profit, with minimal start-up costs. It is important to make a competent

“Big Gay Ice Cream”

Now it is a developed network of cafes, although back in 2009, the activity began with a small van for selling ice cream and shakes. The essence of the idea is very simple, but effective. BGIC offers original and amazingly delicious combinations of ice cream toppings: lime curd, vanilla cookie crumble, pumpkin jam. Another secret of popularity is the original and memorable names of sweets.

Blacksmith

This is an unusual coffee shop. Its creators and visitors are fans of the Queen group. Photos of Freddie Mercury and other musicians of the group hang in the hall. From time to time one of the group's compositions sounds in the coffee shop. At this moment, the first in line customer receives the ordered drink for free. The slogan of this action: "When Queen plays, Freddie pays!".

Booty's Street Food

The owners of this restaurant in Louisiana traveled the world for a long time and studied the peculiarities of national cuisines. They have chosen, learned how to cook and offer their visitors the most popular, classic dishes from street vans around the world. But this is not enough for restless businessmen. The feature of the restaurant was a hidden art gallery located in the restroom.

carousel bar

In the center of this huge bar is a real working carousel. This is an old carousel. They don't ride on it. The carousel has huge photographs of the most interesting and popular places of the historic Royal Street. Visitors sit around the carousel and watch the exciting spectacle of changing pictures of local attractions. Also, the bar offers a huge number of original cocktails.

"Crock Spot"

Translated, the name of the food truck chain means "Egg Slut". The choice of the brand name turned out to be very successful, it is funny and remembered instantly. But the main feature of the business is that all dishes are prepared using eggs. There are also amazingly delicious branded recipes. It turned out that many people are willing to pay for it. The network is very popular and continues to expand, opening new points.

Forbes Island

This restaurant is located on the water in San Francisco Harbor. In addition to the magnificent and rare views that open from the windows and terrace of the restaurant on the water, visitors are offered gourmet dishes. There are banquet halls and special menus for various holidays. The restaurant is a huge success, it is often booked for special occasions.

“Gatherball”

It is a social network for travelers. Users, going on vacation, have the opportunity to receive helpful tips from experienced travelers who know the most interesting places on the chosen route. On the network you can find out what modes of transport are best to get to, about the best hotels and other features of the route.

This mobile app. It gives additional motivation to people who decide to start playing sports. If you are visiting gym regularly, pleasant bonuses in monetary terms are credited to the account, truants are fined. It turns out that those who skip workouts pay people who managed to force themselves to work out.

Honor & Folly

This is a vintage hotel, designed in the spirit of an inn from the beginning of the last century. The style is perfectly maintained, and this attracts so many guests. An additional marketing gimmick is the regular cooking classes from local chefs held at this hotel.

"Hot Doug's"

This is a well-known Chicago chain of eateries, which became famous for the original hot dogs. For example, there are rattlesnake sausages on the menu. Branded recipes for sauces and snacks also attract customers.

This is one of the best and most famous burgers in Boston. Customers love this place because of the delicious dishes, but the main reason for its huge popularity is the themed menus that change every week.

This is a bar in Los Angeles that offers unique drinks to customers. Spirits are added to traditional Thai tapioca ball tea. Branded alcoholic bean cocktails are very popular, and the institution does not experience a lack of customers.

This is a restaurant in New York. The feature of the institution is the constantly changing chefs. Restaurant visitors have the opportunity to taste the dishes of culinary art stars. Also, here they give an opportunity to prove themselves to unknown beginners. After a week of work in LTO, many new stars appeared.

“MakeItFor.Us”

This trading floor on the Internet. Its users get the opportunity to order the production of any things seen in real life or social networks. Another part of the users are the masters of various directions who carry out these orders.

“Maximus/Minimus”

This is a van that cooks and sells incredibly delicious and original pulled pork sandwiches. The van itself is also remarkable, it looks like a large pig made of metal. The business operates in Seattle.

Miso & Ale

This is a family run pub in Honolulu. The owners offer visitors dishes of national Hawaiian cuisine, prepared only from local and seasonal ingredients. Unique recipes, exemplary service, freshness and organic products have made the pub one of the most beloved places in the city and a tourist attraction.

Chain of stores in New York. The best tailors work here, who sew men's suits to order. You can place an order online, but you need to come to the salon to try on. The network offers several hundred varieties of fabrics and many models of costumes that can be selected using a special computer program with visualization. The cutters take many different measurements and work with innovative tailoring technology. As a result, the client receives a suit that fits his figure perfectly.

Pangea Pal

This is an online service for travelers. Going to an unfamiliar city, service users find people who live in it. After getting to know one or more locals, the traveler arranges a personal meeting or receives valuable advice on visiting the most interesting sights, choosing a hotel or shopping places.

A couple from Houston bought an old bus, restored it and created an original photo booth. The service is in great demand at various celebrations and parties. Clients order a mobile photo booth very often, because after a preliminary reservation, it arrives at the appointed time directly to the place of the holiday.

“Restaurant Jezebel”

This is an upscale restaurant in Austin. Visitors are not offered a standard menu, but are asked about taste preferences and, based on the information received, they prepare a unique gourmet dinner. Here you can taste rare varieties of wine, pamper yourself with an elite cigar and get chic service.

“SomethingStore”

This is an online store with a very original concept. Customers pay $10, but don't know what they'll get in return until they receive the order. It can be anything from a piano to household items or a funny hat. Despite the stupidity of the idea, the service has many fans. People are attracted by the possibility of pleasant and exciting anticipation and surprise, which they experience during the receipt of their purchase.

“The Beer Dabbler Store”

This is a specialized beer store. Here you can buy barrels, original glasses, equipment for selling beer and clothes with logos of the most famous breweries. The assortment of the store includes art objects and beer-themed souvenirs. Also, customers are offered novelties, for example, beer soap or stylish candles in figured beer bottles.

“The Best Fish Taco in Ensenada”

This is the best place in Los Angeles serving the most delicious fish tacos in town. Having chosen a narrow specialization, the owner of the buffet has achieved perfection in his direction. Local tacos are truly recognized as the best in the city. Worthy of attention and entertainment this institution. Comedy nights are organized here. The best comedians of the country perform on a small buffet stage.

“The Big Board”

At first glance, this is an ordinary bar, of which there are a lot in Washington. But the establishment has developed a unique beer pricing system. Its value changes depending on demand, as in a financial exchange. There is a huge board hanging on the wall of the bar, all types of beer are not listed and changes in its price are made in real time. Also, the bar offers burgers with 1005 natural ingredients.

“The Boring Store”

In translation, the name means "Shop of boring things." Chicago patrons and residents alike know that the sign is in direct conflict with the store's actual inventory. They sell everything that super-agents might need. The chip worked, there is no end to tourists and local buyers. In fact, the store was set up to raise funding for a non-profit learning center for emerging writers located in the same building.

This is an online store that specializes in selling a wide variety of things for people who are passionate about advanced technology. Among the buyers of the store are programmers, students, technical specialists, people who create and are fond of various directions internet culture. In addition to advanced and necessary things in the work on the creation of new inventions, the store offers various knick-knacks, for example, Minecraft-themed souvenirs.

The idea of this business is to create unique perfumes to order. The company has its own fragrance recipes and invites customers to create new compositions. Everyone has the opportunity to be trained in the basics of creating perfumes. There are special courses for students planning to work in the perfumery field.

Zombie Apocalypse Store

This is a store in Las Vegas. This store stocks everything you need to survive if the zombie apocalypse comes. Here you can buy weapons that are effective against zombies, protective equipment, a supply of food and many other things that will come in handy with the onset of the collapse of the existing order of things and social order. Needless to say, the store is very popular with tourists, fans of the fantasy genre, and people who are hosting or planning to attend themed parties?

“Unclaimed Baggage Center”

This store sells items from lost and unclaimed luggage. A certain percentage of travel bags and suitcases do not find their owners. After the measures taken by the airline to find the owners of the baggage, forgotten and lost items are sent to a special storage. A clause of the agreement between the airline and the passenger comes into force, according to which, after the specified time, the baggage is opened and the items are sent for sale.

These products make up the assortment of the store. They are cleaned, processed and sold to everyone at a low price.

Europe is a recognized leader in the number of creative ideas for new business. The specificity of life, mentality contribute to the emergence and subsequent implementation of non-standard projects. They are quickly becoming widespread and earning impressive returns. Successful startups in the West may well become profitable business– both in Russia and in other countries. The novelties of 2017 discussed below can be a source of inspiration for finding a successful investment of money and effort.

1. The perfect jeans store for men

A rare man loves many hours of hiking in shopping malls looking for what you need. The problem with the visual selection of the model and the appropriate size. A real find for the males was the Hointer jeans store. The simple and functional layout of the product, modern technology and the absence of intrusive service attract men like a magnet. Jeans are not folded into neat piles, but are hung face down to the customer, each in a single copy. Using the QR code on the labels, it is easy to find out which of the fitting rooms already has the right model of the right size. Jeans that you like after trying on are taken to the checkout, those that do not fit are sent to a special hole. The advantage of such a store is significant savings on square meters and employees.

2. Purchases with delivery to the place of arrival

An actual service for cities where there is an airport will be the delivery of products after an online order to the place of arrival. Tired passengers will be grateful for the opportunity to go home, bypassing the queues at supermarkets. The idea was implemented by the Woolworths chain of stores in Melbourne (Australia).

3. Goods without packaging

The Bulk Barn company offers bulk, and most importantly, cheap goods: cereals, nuts, teas, pastries, dried fruits and much more in large vending machines with transparent walls. The lack of packaging greatly affects the price. Since its inception, the company has expanded to 200 branches and increased its product line to 4,000 items.

4. Restaurant with weight control

The fashionable trend for a beautiful athletic body has made the idea of opening a restaurant where you can calculate your dinner according to the number of calories truly "golden". This service is successfully offered by the Hitzberger restaurant (Switzerland).

5. Restaurant with the opportunity to earn money for visitors

The Logbar in Japan gives its customers the opportunity to create their own recipe for the desired cocktail on the iPad. The bartender will mix the ingredients, and the visitor will enjoy the taste of his invention. You can come up with a name for the drink and save it in the bar map. If another visitor chooses the invented cocktail, the author will be credited with 50 yen for each new order.

6. Cafe for cyclists

A healthy lifestyle, the desire to help the environment annually increase the number of bicycles in cities. People began to often change from a car to two-wheeled transport, while the infrastructure of cities is well developed for the first, but ignores the second. In Zurich, cafes are very popular, where you can have a bite to eat without getting off the saddle. There are special tables for parking, where meals take place. Convenience and accessibility attract not only cyclists, but also motorists and pedestrians.

7. Automated bike rental

As with the bike cafe idea, supply is influenced by modern look life. For those who do not have the opportunity to buy a bicycle, instead of a taxi and public transport rental service will be in demand. The points of issue are automated and brought to perfection. Anyone can take a transport in a few seconds, pay for it in cash or by card, and rent it out in a similar rental without bothering to go back.

8. Free gym

Expensive subscriptions become an obstacle to visiting the gym for everyone. What are the benefits of opening a free gym? A huge flow of customers and the opportunity to receive large incomes from the sale of related products and advertising space.

9. Pizza in a cone

Pizza in its usual form is a costly meal in terms of cooking time and inconvenient as a "snack on the go." The Italians came up with a way out of the situation. The dough is pre-made and folded into a horn, which, when ordered, is filled with stuffing and brought to readiness in the oven. Compact in size, convenient for a quick snack, crispy and endlessly delicious, PizzaCono is gaining popularity in all cities of the world. The idea will be a great start-up in a city where it has not yet appeared.

10 Tourist Vending Machine

Towels, umbrellas, sunglasses, toothpaste and other indispensable things on any trip are often forgotten at home. In Germany, they came up with the idea to install the Berlinomat Design Automat, which supplies travelers with everything they need at train stations and airports.

11. Hotel for children

A great way out for parents who have no one to leave the child with for the duration of an event or trip. The hotel is a camp accessible at any time of the year, where experienced educators will look after the baby, animators will take care of it, doctors will look after it and cooks will feed it deliciously. Given the busyness of modern parents, the idea has become widespread in the West.

12. Sausages with drawings

An amazing invention for children came from Feldhues (Germany). It was proposed to make sausage in such a way that when cut, pieces with drawings were obtained: bear cubs, hares, dolphins and other cute pictures. Over time, an assortment for adults and a service for the production of individual designs appeared. The result of a successful commercial offer was the expansion of a small store to three plants with a wide range of products.

13. Tours for tourists with vision problems

There is a growing demand for services for people with disabilities. In the process of preparing trips for people with low vision or lack thereof, groups are recruited, half consisting of well-seeing tourists, who help the first to enjoy the trip and feel the beauty of the surrounding places.

14. Vending to relieve stress

The European fashion for psychotherapists, trainings and other things that help restore emotional health has moved to a new level. The business idea began to gain popularity in the form of placing vending machines on the street to release negative emotions. For example, the machine will give out dishes that can and should be broken. After that, a special employee will clean everything neatly and quickly. The service is in demand among young people and teenagers who splash out energy and have fun with the help of force.

15. Recipe Kit Store

The idea is suitable for both gourmets and busy people who do not want to look for the right products on store shelves for a long time. An example successful implementation became the Kochhaus chain of stores. All goods inside are on separate tables, on which there are photos of dishes with descriptions and the necessary ingredients are selected in the right proportion. Perishable products are placed in refrigerators next to the tables.

16. Printing short messages

Important, valuable information for many remains forever in our computers and smartphones. Tx.to offered a unique opportunity to print and save all valuable correspondence as a keepsake. The service makes it possible to archive correspondence from any messengers (viber, whatssapp, and others).

17. Barzahlen service for online stores

For those who do not accept credit cards and are not friends with Internet banking, a system has been developed that allows you to print a receipt with a barcode when buying on the Internet and pay for it in any convenient store (which is a partner of Barzahlen) at the checkout, after which the seller online The store will immediately send the goods.

18. Narrow professional advice

A successful satrap was the idea of Michael Franke, an insurer from Germany. The entrepreneur helps colleagues deal with the nuances of insurance offers, identify pitfalls, compiles and publishes company ratings.

19. Paying for travel with a smartphone

Every second European from developed countries has an application installed on their phones that allows you to pay for travel directly on your phone. The idea is suitable for enterprising entrepreneurs who are able to take on complex organizational issues.

20. Smart technologies

Babolat Play (France) offered a tennis racket that can monitor the game online and analyze its performance, which makes it possible to correct the tennis player's game in time. The idea is relevant to other areas of life as well. The introduction of such technologies makes life easier for people and makes the level higher.

21. Service for renting windows for advertising

A novelty from Holland is advertising on the windows of buildings. The owners of the premises are registered in the "Add My Window" project, the system evaluates the location and their business. After the assessment, the company's managers send advertising perforated stickers that transmit light well and do not affect the interior lighting of the premises. Monthly rent to landlords - 150 euros.

22. Mobile hotel

Whitbread's Scandic To Go hotel stops wherever the guest wishes. Fields, meadows, roadside areas: any place available for the trailer. The service is becoming more and more in demand due to the growing desire among tourists for a secluded vacation with comfort. For a night spent in a mobile hotel, you will have to pay 328 dollars.

23. Twitter hotel

A hotel called "SolWave" offers sociable tourists a vacation with the services of "Twitter". Guests can chat in a general chat, get to know each other, participate in contests and sweepstakes, and talk in private rooms for four. To order drinks, just leave a message with the hashtag #FillMyFridge. In the context of the popularity of social networks, a relevant idea in any country.

24. Rent the same cars

A successful startup that gained rapid popularity and good income, can be considered the company "Silvercar". The peculiarity is that the company rents out a car of only one make and model - Audi A4. Customers do not have to get used to new cars every time, and it is beneficial for the company to service similar models. All the necessary data on city navigation is integrated into the car control panel, and you can order a car from your smartphone through the application.

25. Chocolate Constructor

The idea was realized in France by designer Elsa Lambina. The buyer is offered a choice of milk, white and dark chocolate in the form of squares, into which a chocolate bar is usually divided. You can choose any filling and insert it yourself into special holes. On top there are recesses for decorative elements. Such handmade chocolate is in unprecedented demand as gifts for dear people.

26. Coworking center

Free space for communication or work. A modern alternative to cafes, restaurants, libraries and other places where it is customary to spend free time. Payment is made only for the hours spent inside such a center.

27. Hotel for flowers

For travelers going on a long journey, those who are planning to make repairs or have other reasons to leave flowers without care for a long time, the idea of a plant hotel appeared and proved to be successful.

28. Virtual Presence

LiveLike VR is a project that, using virtual reality, allows fans to “be present” at the stadium where the match of their favorite team takes place in real time.

29. Scented lacquers

Nail polishes usually have a strong, unpleasant odor. The solution to the problem, which made fashionistas very happy, was offered by Revlon. The brand has released a series of coatings Parfumerie. The whole line has pleasant gentle smells that last for 3 days.

What types of businesses are popular in Europe? The answer to this question depends on the goal. From the point of view of a tourist, it is profitable to engage in agriculture, restaurants and hotels, and the manufacture of luxury goods; It is also known that Europe is a trendsetter in clothes, shoes, bags, cars. From an investor's point of view, it is not easy to find a truly profitable niche in the European Union.

European business: pros and cons

Business in Europe is based on centuries-old traditions. The most demanded and popular types of commerce are family businesses. For example, the German hotel concern Hotel Pilgrim Haus is already 700 years old, 20 years younger - the French papermaker Richard de Bas, and the Italian wine company Barone Ricasole will soon celebrate its thousandth birthday. According to experts, the share of family business in the most popular destinations is high, it is difficult for an outsider to “squeeze” into this company.
The Eurozone has high taxes, there are restrictions on the opening of enterprises by non-residents. From this position, old Europe is not the most profitable place for investment, but it is reliable: the traditions of protecting private property here are as old as the wineries.
Small business enjoys respect and honor here. Loyal conditions for granting loans and interest rates in banks, corruption is tolerant, there is no press from the inspection bodies. Small businesses feel comfortable and protected here.

In terms of areas, popular types of small business in Europe can be divided into 4 blocks:

food business
on comfort
on a healthy lifestyle
handicrafts.

Food trade and catering

food truck

Handmade chocolate

Hot chocolate, coffee, sweets have long been in demand in Europe. Interestingly, "handmade" sweets do not have to be molded by hand - European manufacturers produce convenient machines for making sweets and a variety of "templates". The main secret commerce is to make sweets delicious. To do this, you need high-quality products and an original recipe.