Insurance company business plan. auto insurance

domestic market insurance services are quite well developed. Therefore, when compiling, a novice entrepreneur must take into account that he will have to compete with venerable companies that have been working in this area for a long time and have created a positive reputation.

The insurance business is a labor-intensive process that has a lot of both legal and economic details, and besides, risks. Therefore, a young company, in order to take its place in the insurance market, must analyze in detail its capabilities and prospects at the stage of planning its business.

Key features of the business plan of an insurance company for the provision of insurance agent services

Insurance Business Planning

With unstable market economy, as well as the rapidly changing conditions of life in general, all more people and organizations resort to the services of insurance agents. Therefore, the insurance business can be safely called a profitable business.

However, it is important to understand that this type of activity will require from you or your partner special education and experience in the field of insurance, large investments and time costs (only obtaining a license can take a year). There are many complexities and nuances in the insurance business, but this is not a reason to abandon this business idea. Most of the problems of organizing such a business can be solved with proper preparation insurance company business plan.

Description

Files

The main types of work of an insurance agent

The insurance business, as we have already noted, is not an easy task. It is extremely important when compiling to understand this activity as a whole, to understand its specifics.

So, an insurance company is an organization engaged in the conclusion of insurance contracts and their further maintenance. Types of insurance: personal, property, liability and financial risk insurance.

When forming your business project, it is important to determine what specific insurance services are in demand in a particular region, to develop your own individual marketing tactics for a firm position in the market focused on a specific segment.

With a wide range of services provided, but without a correct analysis of the target audience, its needs, in other words, without a well-developed business plan your Insurance Company may not justify a large investment.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for the launch of an insurance company for the provision of insurance agent services

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales plan for the development of an insurance company for the provision of insurance agent services

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of an insurance company in providing services of an insurance agent

7 - Conclusions

The business plan of an insurance company for the provision of insurance agent services is provided in MS Word format - it already contains all tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

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Extremely sound business plan. He helped our printing house get a loan from Sberbank necessary for expanding production (21 million rubles), for a period of 4 years.

Sergey V.V., Nizhny Novgorod Region

Feedback on the business plan of an insurance company for the provision of insurance agent services

After working for several years as an insurance agent, I finally decided to create my own company. Despite the fact that I know the whole structure of the business from the inside, I encountered a number of problems when drawing up my own financial model. One of them is to conduct competent calculations to attract third-party investments. Ready from Plan Pro allowed me to solve this problem in a short time. A clear, transparent budget structure, payback analysis presented in the business plan helped me find external investors (5 million rubles), organize my business and receive a net monthly income of 420,000 rubles.

Tsvetaeva V.A. General Director of IC Garantiya, Oryol region.

Development of a business plan for an insurance company

Features of building a business plan for the sale of insurance services

The market for insurance services in Russia is not so large, but this is its danger: it is extremely difficult to compete with firms that have long established themselves. And if we take into account that the range of services offered by you will be approximately the same, then the main task insurance company business plan is to develop a unique trade offer and ways to build a positive reputation.

A feature of this business is a large initial capital. The main initial cost will be the cost of legal registration projects, obtaining licenses, etc.

Payback this enterprise depends on many factors, for example, a well-designed the target audience and the selected range of services, the region where the company is located and so on. Therefore, in order not to become a victim of investment traps, it is better to calculate your budget and predict income at the development stage. insurance agent business plan. This will help to avoid risks and in the future to receive a decent income.

The main questions of the business plan of the insurance company

Any undertaking needs planning, and the insurance business is no exception. In order to formulate an effective economic model of the enterprise, it is necessary to consider in detail a number of key issues. In we will analyze:

– market conditions and related marketing

— legal registration of business

— investment

- selection of employees

- budget and payback

Market analysis and marketing

A feature of the business plan for the sale of insurance services there will be a fact of a detailed analysis of the relevant market in a particular region. That is, it is important to trace which services are most in demand, but are not common on the market. Experts note that today the insurance services that are in the greatest demand include:

• OSAGO and CASCO
• Property loss insurance
• Life insurance, health insurance, etc.

Since the level of competition in any case will be quite high, the main task insurance company business plan will develop a marketing strategy. First you need to clearly define your market advantages, for example, the best prices, unique offers and bonuses, individual approach to customers, highly qualified employees, etc.

However, all these components cannot guarantee you a flow of customers, and, accordingly, income. In this case, it is extremely necessary to apply a whole set of methods for promoting a business:

• Advertising in the media, social networks
• Website promotion
• leaflet distribution
• The practice of concluding agreements with organizations that receive a certain percentage if they offer compulsory insurance along with their services (banks, car dealerships, large trading companies)
• Practice of interaction with state and commercial enterprises, which agitate their employees to conclude an insurance contract, not free of charge, of course.

Legal registration of business

When compiling insurance company business plan need to make a choice right away. legal form your entrepreneurial activity. Suitable forms of ownership in this case will be LLC, CJSC, OJSC.

In the statutory documents of the company, it will be necessary to indicate all types of services provided.

Position CEO in this kind of business can only be occupied by a person with vocational education. To confirm this fact, you will need: copies of the passport, TIN, diploma, work book.

The existence of the authorized capital will also have to be documented.

In addition, it is important to consider that the activities of insurance services are subject to mandatory licensing. And here you will also need a package of documents:

• Insurance company business plan
• Constituent documents
• Insurance documents

All of the above legal nuances will require considerable costs, so taking them into account in insurance agent business plan required.

Investment Analysis

When forming the expenditure side of your initial budget in insurance company business plan the following elements should be taken into account:

• business legal costs, licenses and related taxes
• the cost of renting or purchasing office space
• expenses for office furniture, office equipment, stationery
• wage personnel
• advertising budget
• other expenses, including "airbag"

The total investment will be approximately 5 - 50 million rubles. It is important to understand that this figure is approximate and depends on many factors, for example, the range of services provided and the scale of the agency as a whole. The most accurate indicators can only be provided to you by an individual business plan your insurance company.

Thus, all calculations are directly related to the individual financial program individual company, so it is difficult to accurately predict specific investment figures. However, our firm can assist you in the formation of your business project. To do this, you can download ready business plan of an insurance company for the provision of insurance agent services with calculations. The economic model of the project will allow you to most accurately determine the amount of investment and correctly calculate the expected profit.

Calculation of the budget of an insurance company

V business plan activities insurance agent an analysis of the firm's financial movements should be included.

At the initial stage, the main items of expenditure will be: legal costs, rent or purchase of premises with appropriate maintenance, wages of employees, advertising costs.

Predict the amount of income in the example insurance company business plan difficult, since it is necessary to take into account many specific factors (the demand for insurance in a particular region, the scale of the organization, etc.).

Recruitment

The company's staff can be conditionally divided into two groups: office managers and directly insurance agents.

When compiling insurance company business plan it is important to accurately formulate the requirements for insurance agents. These should be people with higher professional education and preferably with work experience. However, the option of hiring newcomers with the prospect of training is not ruled out.

Wages can be either fixed or piecework. Experts advise to combine these options, which will be an additional incentive for employees.

The number of employees will vary depending on the size of the planned company.

Business payback calculations

The organization of the provision of insurance agent services is a business that requires large investments, therefore insurance company business plan must have a payback period calculation.

Forecasting revenue from insurance activities, which for the xxx period will amount to xxx thousand rubles. carried out taking into account all individual characteristics companies (scale, services provided, marketing, etc.). However, an approximate figure can be calculated based on the average prices for insurance services in Russia, which for the period xxx amounted to xxx rubles.

The financial model is a separate file in MS Excel format - in fact it is
a separate product designed for business planning and calculation of all its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and accessible to
changes.

In the process of working on a business plan, we look at dozens of different sources
information. These are data from equipment suppliers, and industry portals, and interviews with market experts, and official statistics - such system analysis data gives a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc.

Download a ready-made business plan for an insurance company with financial calculations and an Excel financial model

Thus, working in the insurance industry is associated with certain investment risks, which are important to avoid at the planning stage. A well-designed business plan will allow you to consider in detail economic features, correctly prepare calculations, decide on legal issues.

To save your time and effort, you can download a sample of the finished insurance company business plan with calculations. The financial model presented in the sample will help you better navigate your project and build your financial model. In addition, we offer to develop for you an individual turnkey business plan, taking into account the specifics of your company.

The insurance business is a complex, but very promising and profitable business. Competent development insurance company business plan– guarantee of safety and success of your activity.

Russian insurance services are well developed. And this must be taken into account when drawing up a business plan for an insurance company, since most people are used to using the services of trusted agencies with a long history. A young company at the initial stage of its formation may face great difficulties. In order to minimize many problems, it is first of all necessary to determine a special segment of the market - an insurance niche that is not yet occupied in the city and nearby areas, and, moreover, satisfies the growing demand of the consumer. The business plan of an insurance company is drawn up from scratch according to the standard structure.

Summary

Perfect Business Support is a full service agency for the insurance industry. Ideal offers a wide range of support services designed for insurance agents. The ideal will specialize in a few offerings but can do just about anything. While the support services market is competitive, most companies are generic. The ideal will stand out by concentrating on the insurance niche.

The goal of an insurance company business plan is to provide the client with the best business support services. We exist to attract and serve customers. When we stick to this maxim, everything else will fall into place. Our services will exceed the expectations of our clients.

The ideal has two strengths competitive advantage. The first is knowledge of the insurance industry. The owner's experience in the industry is invaluable. This experience will allow you to better serve your customers using information about the needs and preferences of customers. In addition, the value of networks based on previous insurance relationships will give the company a big step up in the competition. By establishing relationships with many people in the industry, these professional connections can be leveraged.

The idea is projected to reach profitability by 11 months and will be generating a $44,000 profit by three years.

Composing step by step business plan of the insurance company, good information was obtained about the market and about the general attributes of the most valuable and loyal customers. This information will be used to better understand who is being served, their specific needs, and how Ideal can best communicate with them.

The customer profile consists of the following geographic, demographic and behavioral factors:

Market analysis
		2017	2018	2019	2020	2021
Potential clients	growth
Exclusive Agents	7%	78	83	89	95	102	6,94%
insurance brokers	8%	123	133	144	156	168	8,11%
Other	0%	0	0	0	0	0	0,00%
Total	7,66%	201	216	233	251	270	7,66%

Services

An insurance company business plan example provides the market with a range of support services for insurance agents. Ideal strives to fulfill the following benefits that are important to its customers.

• Industry knowledge: agents do not have time to train service personnel with all the complexities of the insurance industry. Therefore, it is of great importance if the service desk has an industrial understanding.
• Convenience A: Services must be available when agents need them. In addition, it is difficult to accurately predict when such a need will arise.
• Customer service. To build a sustainable business, customers must be 100% satisfied with Ideal's services. This business philosophy will be ingrained in the minds of all employees.

Market trends

The market trend for insurance agents (as well as other service providers) is to outsource non-essential activities, allowing the business to focus on its core competencies. This allows the insurance company's business to focus more precisely on its business model.

Reasons for this trend:

• Reduction of overhead costs.
• Reduced training costs for non-existent employees.

Market Growth

In the past two years, the service support insurance industry has totaled $498 million. From 2015 to 2017, the industry's growth rate was 5.6%. Over the next three years, the industry is expected to have no problem maintaining this excellent growth.

Another growth driver has been the gradual adoption of insurance as a prudent risk management strategy. With recent unexpected events such as natural disasters and terrorism, the insurance industry is likely to continue to grow as individuals and companies hedge their risks with insurance.

A sample business plan for an insurance company in need of support can be broken down into two segments:

• Exclusive agents: they are agents for only one type of insurance, for example, for a state farm. The insurance agent will sell all types of coverage that the State Farm offers, but only state farm insurance. Although the choice is limited here, the advantage of an exclusive agent is that they usually have a very strong relationship with this company, which is good if there are any claims issues.
• Insurance Brokers: these agents do not have an exclusive contract with any one insurance company. They may offer insurance from several companies. The benefit of this setup is that they can offer a wider range of service offerings than an agent who only sells one brand of insurance.

Marketing company

The sole purpose of a business plan is to position insurance company as the most efficient help desk that manages the majority of the market share. The marketing strategy will focus primarily on raising customer awareness of the services offered and then developing the customer base and finally working on building customer loyalty and referrals.

• The company will use various sources, both the yellow pages and the trade magazine.
• The second way of communication is the creation of networks based on industry relations.
• The third way is to participate in a regional exhibition, which attracts most of the local agents and brokers.
• The final communication method is a direct mail campaign targeting local insurance agents and brokers. The email campaign will provide all potential customers with information about Ideal offers.

Marketing Approach

The marketing mix of an insurance company business plan consists of approaches to pricing, distribution, advertising and promotion, and customer service.

• Pricing A: The pricing scheme will be competitive with other support providers.
• Spreading: Services will be offered at the customer's location or office, depending on which customer prefers.
• Advertising and promotion: multilevel marketing campaign will be used for visibility and fairness.
• Customer service: managers will be held accountable for achieving these ambitious goals.

Advantages and disadvantages

The insurance company's business plan also reflects the strengths and weaknesses within the firm and describes the opportunities and threats facing Ideal.

Advantages of opening an insurance company:

• In-depth knowledge of the industry.
• Effective, comprehensive employee training program.
• Extensive industry network connections.

Disadvantages of opening an insurance agency:

• Limited marketing budget to ensure visibility.
• Failure to quickly scale to a large increase in demand.
• The brand is missing.

Opportunities:

• Participation in a growing industry.
• Work in the industry, which is required for almost all Russians.

Ability to distribute overheads as the customer base grows.

Competitive advantages

The business plan of the insurance company will position itself as the most experienced support service for insurance services. This positioning will be achieved by exploiting its competitive advantage.

Competitiveness is a specific deep industry knowledge of insurance. Although this specific knowledge will discourage a large market, it makes a small part of the market very attractive.

This in-depth industry knowledge is based on the experience of the head of the firm, held as an independent insurance agent. The owner will collect all this intellectual capital and turn it into curriculum to become organizational knowledge.

The competition consists of many different service companies offering a wide range of services. However, none of them is intended for the insurance industry. While companies that provide services across industries offer adequate service, there is an advantage to hiring a company that caters to the industry and is much more knowledgeable about your specific needs.

Agent buying models mimic long-term relationships. If customers are happy, they tend to stay with the same service provider. There is usually a transitional period for new clients where both parties spend time getting to know each other and have different needs. If it can be done once sooner, then it is more cost effective than switching from provider to provider.

registration

Before opening an insurance company, it is necessary to register entity(LLC or CJSC). The size of the authorized capital of the new organization depends on which types of insurance will be covered by the company's activities. If the company's services include customer life insurance, then authorized capital should be more. To carry out insurance activities, it is necessary to obtain an appropriate certificate. We also recommend that you familiarize yourself with the relevant OKVED codes. The process of obtaining a certificate takes from 6 to 12 months.

room

The business plan should describe the premises where the office of the insurance company will be located. The room should have a convenient location. The office building should be adjacent to a parking lot, the area of ​​​​which can accommodate not only the cars of company employees, but also customers. The area of ​​the premises is determined based on the number of insurance services provided.

The office of the insurance company should be put in proper shape. It is advisable to use the services of designers in interior design. The room should be in a discreet business style. Don't forget about the dress code of the employees. This contributes to the formation of a positive impression of the company.

Financial plan

It is necessary to determine:

• fixed assets;
• intangible assets;
• primary costs;
• costs of paying for services of third parties;
• labor costs and taxes;
• total estimated costs for the year;
• profit for the year.
• You also need to draw up a summary balance sheet.

This section will present financial calculations insurance company business plan as they relate to marketing activities. An insurance company's expenses and revenues focus on break-even analysis, sales forecasts, expenses, and how they relate to marketing strategy.

Break even analysis

The insurance agency's break-even analysis shows that it would take $15,609 in monthly income to reach the break-even point.

Sales forecast

First month will be used to create an office. This includes choosing a site, buying furniture, and setting up a computer network.

First week of the second month will be used for intensive training of two support staff. There will be sales activity during the last three weeks of the month. From now on, sales will grow steadily.

Fifth month– The last two support staff will be recruited. They will also be trained during the first week of the month and then uploaded.

Sales forecast
	2017	2018	2019
Sales
Exclusive Agents	$ 51049	$ 112548	$ 121458
insurance brokers	$ 59812	$ 125745	$ 134745
Total sale	$ 110861	$ 238293	$ 256203
Direct sales value	2003	2004	2005
Exclusive Agents	$ 7657	$ 16882	$ 18219
insurance brokers	$ 8972	$ 18862	$ 20212
Intermediate direct sales value	$ 16629	$ 35744	$ 38430

Cost Forecast

Marketing spending should be budgeted to be high during the first quarter; a function of wanting to create visibility for the start-up company. After the first quarter, the costs will fluctuate depending on what marketing activities take place during each month.

Marketing budget
	2017	2018	2019
ads	$ 2920	$ 4000	$ 5000
trade shows	$ 2 700	$ 3000	$ 3500
Other	$ 2 025	$ 2250	$ 2500
	----	----	----
General sales and marketing expenses	$ 7645	$ 9250	$ 11 000
Percentage of sales	6,90%	3,88%	4,29%

Risks

• Somewhat risky due to the regulatory nature of the insurance industry.
• Future competition from franchise support.

As computer technology continues to become more and more efficient and useful, this may reduce the need for support staff services.

6.1. Organization of insurance and characteristics of insurance flows

6.2. Areas, forms and types of insurance. Insurance market

6.1. Organization of insurance and characteristics of insurance flows

The entrepreneurial sphere and human activity are constantly associated with risks - natural, entrepreneurial, financial, etc. As a result of a natural disaster or a certain unforeseen event, damage can be caused to individuals and legal entities. At the same time, there is a question about the source of his compensation. Possible two options. The first is that this damage was covered by the financial resources that are in circulation with this subject. However, this means their distraction from their main purpose - ensuring life and production. The consequences of such a distraction depend on the amount of damage and can manifest itself either in a reduction in the growth of production and the scale of life, or in their reduction, or even cessation. Those. this option is very risky. The second option is to create special targeted resources designed to compensate for losses - reserve insurance funds.

The creation of reserve insurance funds, in turn, can be carried out in three forms:

self-insurance funds;

centralized insurance coverage;

collective insurance funds.

self-insurance based on individual responsibility and lies in the fact that each legal and individual forms its own insurance (reserve) funds at the expense of own resources and income. This is an expensive and irrational form.

Centralized insurance provision based on state responsibility and provides for compensation for losses at the expense of national funds. At the same time, part of these funds is allocated to separate funds, for example, the reserve fund of the Cabinet of Ministers. At the same time, the insurance liability of the state is limited to extraordinary events, because public finances are intended to ensure the functions of the state, to which insurance does not belong. The insurance coverage of the current activities of legal entities and individuals is their prerogative and cannot be fully transferred to the state. Creation collective insurance funds, those. insurance based on solidary responsibility of the participants of these funds. The essence of insurance relations lies in the fact that the formation of insurance funds is carried out at the expense of contributions from all participants, and compensation for losses from these funds is carried out for those who have experienced them due to certain events and circumstances.

Insurance is the most expedient, economical, efficient and rational form of creating insurance funds.

Insurance - is a system of exchange and redistribution relations regarding the formation and use collective insurance funds on the basis of joint and several liability.

From the positions of the targeted formation and use of insurancefunds- it is a redistributive relationship between thoseentities that paid insurance premiums, and those who receive damages. In terms of relationshipsindividual entities with insurance companies-it's a price to avoidrisk (payment for rest), i.e. exchange relations. The placement of insurance funds in the financial market reflects the relationship regarding the trade in temporarily free financial resources, i.e. redistribution of resources between insurance participants and other subjects of financial relations.

The organization of the insurance business is based on the allocation of subjects of insurance and forms of insurance relations.

Main subjects insurance is the insurer, the policyholder and the insured person.

Insurer- a legal entity - an insurance company that operates on the basis of an appropriate license, incurring obligations to create a collective insurance fund and pay out insurance compensation from it. According to the method of financial activity, the insurer is an ordinary business structure that operates on the basis of commercial calculation. According to the subject of activity (financial resources), the insurer is a financial institution.

Policyholder- a legal or natural person who, on the basis of an appropriate agreement with the insurer, pays insurance premiums to the insurance fund.

Insured person- a legal or natural person who owns the insurance indemnity upon the occurrence of an insured event. In addition, such an entity may be singled out as the recipient of insurance compensation in cases where it cannot be received by the insured person.

Relationship insurance are quite diverse. As a rule, they are two- or three-sided. Bilateral relations are formed between the insurer and the insured, who at the same time is the insured. Tripartite relations arise between the insurer, the policyholder and the insured person.

In some cases, several insurers may be involved in insurance relations. This is based on two forms of insurance relationships: co-insurance and reinsurance. coinsurance - this is the participation in insurance of several insurers at once. Reinsurance is the transfer of an insurance contract from one insurer to another.

Insurance payments - this is a lump-sum or staged transfer of funds by the insured to the insurer. They are the source of the formation of both the collective insurance fund and the income of insurance companies. Insurance payments are made on the basis of insurance rates- the amount of payment from the unit of the sum insured. The insurance rate consists of two parts - the net rate and the load. The net rate reflects that part of the tariff, which is intended for the payment of insurance compensation. It depends on the total amount of insurance indemnity (determined on the basis of statistical studies on the number of insured events and the average cost of indemnity per event) and the number of policyholders covered by this type of insurance. The load reflects the costs of the insurer associated with the conduct of insurance, and its profit.

The insurance rate is the price of insurance. This is the main factor of competition in the insurance market. The more insurers are covered, the lower the costs of the insurer, the lower the insurance rate and the greater the opportunities for attracting new customers.

Insurance compensation- this is the payment by the insurer to the insured (or recipient) of the full or partial amount of damage. The amount of insurance indemnity depends on two factors - the sum insured and the insured loss. Sum insured characterizes the scale of this insurance operation, i.e. How much is the property insured for? This amount is determined, on the one hand, by the valuation of the insurance object, and on the other hand, by the capabilities and wishes of the insured. The ratio of the sum insured to the valuation of the object of insurance characterizes insurancesecurity, which cannot exceed 100%. insurance loss represents the value of the losses caused to the insured.

There are different systems for determining the amount of insurance compensation. The main methods are full and proportional liability. If the insurer is fully liable, the insurance indemnity is paid in the amount of the damage caused, but not more than the sum insured. With a proportional system, liability is distributed between the insurer and the insured in proportion, which reflects the ratio between the sum insured and the value of the insurance object. For example, if the sum insured is half valuation object of insurance, the insured will be paid an insurance indemnity in the amount of 50% of the amount of damage caused.

Reinsurance, as a rule, it is not accompanied by cash flows associated with the movement of funds of the insurance fund between two insurers. In the relationship between the insurer and the reinsurer, there are cash flows that characterize the financial relationship between them regarding the purchase and sale of insurance contracts. As a rule, they are carried out in the form of a commission fee. These relationships do not apply to insurance cash flows, since they do not characterize the movement of insurance funds.

Relationship with the financial market characterize the placement of temporarily free funds of insurance funds on it and the receipt of income from this. These revenues are divided into two parts. One of them forms the income of insurance companies and represents a certain part of their profits. The second part goes directly to the formation of insurance funds. It characterizes the reduction in the cost of insurance for policyholders through the use of their funds (insurance payments) in the financial market. This is an important component of the rational and efficient use of the financial resources of the country as a whole.

Insurance relations between the subjects of insurance and cash flows are governed by the relevant agreements between the insurer and the policyholder, which are legally binding. The document that certifies the fact of insurance is called insurance policy (certificate). It is issued by the insurer after paying the insurance premium (one-time or first). The insurance policy specifies the object and type of insurance, the terms of the contract and insured events. Distinguish terms "insured event" and "insured event". Insurancehappening is a possible event, the occurrence of which can cause damage. It characterizes a certain risk against which insurance is carried out. insurance event represents an event that actually happened. It must be officially registered. Those. an insured event is a possible event, and an insured event is something that has taken place.

Own insurance company, frankly speaking, is not the most quickly paid back type of business. However, despite decent competition, there is a certain chance that in small towns a private insurance company can bring a considerable income to its owner. But only in the long run. It is absolutely not recommended to engage in this business for beginners and inexperienced entrepreneurs. The business plan of an insurance company presented below with calculations reflects in as much detail as possible the realities of organizing this business in a provincial city.

Direct investments that an entrepreneur will have to make in opening an insurance company will not exceed 2.7 million rubles. However, Russian legislation clearly regulates the size of the authorized capital of an insurance company, without which its registration is impossible. It is a decent amount - 20 million rubles. Therefore, it is assumed that this enterprise will have several founders with approximately equal shares of investments.

Summary

An insurance company, an example of the opening of which is given in this business plan, must be registered as a limited liability company managed by one or more founders. When choosing a taxation system, you should opt for UTII - "imputation". The tax rate in this system is 15%. In some regions, it is planned to introduce a reduced rate, up to 7.5%, but so far this has not been implemented in any subject. When registering an insurance company, you need to select the following OKVED codes:

• 65.11 Life insurance.
• 65.12 Insurance other than life insurance.
• 65.12.1 "Medical insurance".
• 65.12.2 "Property insurance".
• 65.12.3 "Insurance of civil liability".
• 65.12.4 "Insurance against accidents and illnesses".
• 65.12.5 "Risk insurance".
• 65.12.6 "Insurance for a traveler traveling outside of permanent residence."
• 65.20 "Reinsurance".

It is necessary to place the office of an insurance company in a room with an area of ​​​​about 150 square meters. m, which is rented closer to the city center. All rules fire safety, as well as the norms of SanPiN in it must be impeccably observed. The lease agreement is concluded at a time for three years, with full payment for the first six months. It would not be superfluous to conclude contracts in advance for cosmetic repairs of the premises and Maintenance computer technology.

The work of the insurance company consists of two main areas:

• Provision of personal insurance services, including life and health insurance, as well as liability activities of intermediaries.
• Services related to property insurance and material assets, including real estate, cars and other vehicles, as well as financial risks.

The owner of an insurance company is free to choose which development path to choose, but it is still better to start with a small range of services, supplementing it as far as possible.

How much to invest in opening

The initial costs of organizing an insurance company are as follows (the amount of authorized capital is not included):

Calculations show that 37% of the initial capital will be spent on paying for the rent of the premises and carrying out office repairs. And this is absolutely justified, since the image of the insurance company plays a huge role in its future success in the market. Equipment for the office should be purchased high-quality from time-tested manufacturers.

Marketing plan

A competent marketing and promotion system aimed at expanding the client base is the key to a successful start of an insurance company and its subsequent active development. A good marketing plan should be bold, even a bit daring, and include the following:

• scale advertising campaign in every possible way mass media- Newspapers, magazines, radio stations and local television.
• Creation of an insurance company website with a built-in online consulting function.
• Promotion in all known Internet search engines for medium and low-frequency queries, as well as the purchase of contextual advertising packages.

The above marketing activities will ensure the attraction of a large number of customers already at the stage of formation of an insurance company.

The insurance company will "live" on the insurance premiums of its customers. For a small town, it is quite realistic to gain a customer base of 5,000 thousand people in the first six months. The average cost of a monthly insurance premium from each client will be approximately 2,000 rubles. Accordingly, the annual revenue of the insurance company will be about 10 million rubles. Part of this money will go to remuneration to agents, but these expenses are offset by profits from the provision of related services.

Production plan

The office of the insurance company should be spacious and decorated with a claim to discreet luxury. The useful area of ​​the premises is 150 "squares", it is advisable to divide it into the following "branches":

• 20 sq. m provide under the office of the general director of the company.
• 15 sq. m to give the accountant and lawyers.
• On 50 "squares" to place the working areas of office managers.
• 10 sq. m to allocate to the PR-manager, the head of the sales department and the personnel manager.

The premises of the insurance company's office must have a fire alarm and an emergency fire extinguishing system, and, in front of everyone, it is necessary to post an evacuation plan in case of a force majeure situation.

The work schedule of insurance agents, as a rule, is not standardized. Other employees of the insurance company work in accordance with the provisions Labor Code RF. The most successful work schedule of the office of an insurance company looks like this:

• Monday - Friday from 08:30 to 17:30.
• Saturday from 09:00 to 13:00.
• Sunday is a day off.

The list of employees of the insurance company is presented below:

№	Position	Number of people	Salary, rub.	Monthly payment fund, rub.	Payment per year, rub.
1	General manager	1	70 000	70 000	840 000
2	Head of Sales Department	1	50 000	50 000	600 000
3	HR manager	1	40 000	40 000	480 000
4	PR manager	1	40 000	40 000	480 000
5	Office Manager	3	20 000	60 000	720 000
6	Lawyer	2	30 000	60 000	720 000
7	Accountant	1	30 000	30 000	360 000
8	Secretary	2	25 000	50 000	600 000
9	Insurance agent	5	8 000	40 000	480 000
TOTAL				440 000	5 280 000

Calculations of income and expenses

This section of the business plan of an insurance company is devoted to the calculation of material costs and potential profits from the work of this organization in a provincial city.

The main expenses of the insurance company are as follows:

The profitability of an insurance company in a small town is calculated in this table:

Calculations show that the net profit of the insurance company after making all tax payments should be about 1 million rubles. Monthly same net profit will be in the region of 80-100 thousand rubles, and this is a fairly decent amount, given the specifics of doing this business in small town. Accordingly, the profitability of the insurance company will be about 31%, and the payback period for this business project will be from two and a half to three years.

Possible risks

In itself, opening an insurance company in a small town is a rather risky undertaking - what can we say about maintaining its "operability". There are several fundamental risk factors that can seriously disrupt the full functioning of the insurance company:

• Competitive pressure to churn customers.
• The risk of bankruptcy due to a sharp increase in insured events and, as a result, payments on them.
• Amendments to the legislation related to the activities of insurance companies.
• Decrease in the level of well-being of the population, refusal of clients from insurance.

If an entrepreneur decides to open his own insurance company, then, most likely, its development will follow one of the opposite paths, corresponding to the expression “make or break”. Either success or complete failure. Unfortunately, the third option is very rare.

Insurance today is considered one of the most promising and fastest growing areas. Russian business. The generally accepted classification has three main types of insurance: personal, property and liability. Auto insurance should be singled out as a special category, which attracts more and more entrepreneurs every year.

The interest shown by enterprising people in this type of activity is understandable - the number of cars is growing steadily, at the same time, the share of Vehicle purchased in the primary market. Most people who buy a new car prefer to protect themselves from the risk of damage or theft of property by concluding a CASCO agreement. In addition, motor third party liability insurance (OSAGO), recognized as mandatory in our country since 2003, does not lose its relevance today. Learning how to open an auto insurance office and what are the patterns of operation in this industry will help you establish own business with good prospects.

In a broad sense, insurance is special kind relationship between two entities, one of which - the insured is interested in protecting himself, his property and his liability from the onset of all kinds of adverse events. To this end, he concludes an agreement with the insurer, which must indicate the object of insurance, the amount of the insurance premium, as well as the amount and procedure for making payments.

The insurer, in turn, having a certain capital, assumes obligations to compensate for damage to the insured in the event of an insured event within the framework established by the contract and current legislation. The goal of any insurer, as an entrepreneur, is to make a profit, and the effectiveness of such a business directly depends on the number of transactions concluded. It is possible to ensure the financial stability of your enterprise only by forming a sufficient insurance fund.

Important! It must be understood that insurance in general, and auto insurance in particular, is a rather risky type of activity, since the occurrence of an insured event, and hence the need to make payments several times higher than insurance premiums, does not depend on the entrepreneur providing such services.

As for the objects of activity, auto insurance as a business provides for 2 fundamentally different directions:

• property CASCO insurance - is voluntary, the object is the car itself, it is insured against possible damage, as well as against theft;
• obligatory OSAGO liability insurance - the property interests of the car owner are recognized as an object, which are associated with obligations that arise as a result of harm to health and life of third parties, as well as their property (in other words, in the event of an accident that occurred through the fault of the insurer, the possible damage to the participants in such an accident is compensated by insurance company within the limits specified in the contract).

As domestic practice shows, it is inexpedient to work in only one direction. The fact is that OSAGO is strictly regulated by the authorities state power, tariffs for this type of insurance are established exclusively by the Government of the Russian Federation. The insurer cannot influence the final cost of the policy. According to experts, a business designed only for the sale of OSAGO insurance is obviously unprofitable.

In turn, CASCO opens up good opportunities for the insurer to earn money, as it involves independent management of tariffs and adjustment factors. However, due to its high cost, and also because it is not mandatory, CASCO is much less in demand among car owners.

The best solution for auto insurance business is the combination of both directions, as well as the provision of additional paid services, for example:

• assessment and expertise;
• assistance in case of an accident;
• life insurance;
• provision of technical assistance in case of an accident.

All these items can be included in the cost of insurance.

Having received general idea about auto insurance, we will understand issues related to organizing a business.

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If you are looking to start your own auto insurance business, you can follow one of the paths below. The choice will depend primarily on how starting capital you have, as well as on the scale of the enterprise you want to build.

Option 1. Creation of an insurance company

This option is the most expensive and labor intensive. When opening an insurance company, you must be guided by the requirements Russian legislation, namely:

• chapter 48 of the Civil Code of the Russian Federation;
• the law "On the organization of insurance business in the Russian Federation";
• the federal law No. 40-FZ "On Compulsory Insurance of Civil Liability of Vehicle Owners".

According to the above regulatory documents, the insurance company must have the status of a legal entity, that is, in order to obtain a work permit, it is necessary in tax service.

In addition, such a company will need a license to carry out insurance activities. Since 2013, the licensing authority has been the Insurance Market Department of the Central Bank of the Russian Federation. To obtain a license, it is necessary to provide the licensing authority with documents proving that the organization has an insurance reserve sufficient for conducting activities. The main requirement is the presence of a fully paid authorized capital in the amount of at least 120 million rubles.

Important! It is not allowed to contribute borrowed funds and pledged property to the authorized capital.

The requirements for a licensee in the case of motor insurance also include:

• minimum experience in the field of CASCO and OSAGO insurance - 2 years;
• availability of an authorized representative in each of the constituent entities of the Russian Federation;
• Access to automated system compulsory insurance;
• membership in a professional association, which is the Russian Union of Motor Insurers (RSA), etc.

The law also establishes requirements for the insurance portfolio of such organizations. The amount of insurance premiums (contributions) that fall on OSAGO and CASCO insurance in the total amount should not exceed 50%. That is, a company cannot only deal with vehicle insurance and motor third party liability, the scope of its services should be much wider to ensure financial stability.

From all it follows that in order to open your own insurance company, you need to have a large start-up capital and significant experience in the insurance industry. But along with this option, there are other, more available ways make money from car insurance.

Option 2: Work as an agency

This is a simplified version of the implementation of insurance activities and, in fact, it is an intermediary scheme. That is, you do not need to create a legal entity and obtain the appropriate license. You can work in status individual entrepreneur and represent the interests of several existing insurance companies at once.

How to open an auto insurance office? To do this, you need to follow a few relatively simple steps:

• choose the companies with which you will cooperate and make a request for the conclusion of an agency agreement;
• pass interviews and prove their usefulness to representatives of insurance organizations, conclude contracts and, if necessary, undergo training (requirements for agents may vary);
• rent and equip an office space with Internet access;
• to advertise their services.

The profit of such a business will consist of an agency fee, provided as a percentage or a certain amount from each issued policy. Efficiency will depend entirely on your communication skills, activity and professionalism. More clients - more issued insurance - more profit.

The amount of remuneration for agents is not usually disclosed openly, it can be clarified with representatives of a particular insurance company in person. If you believe the reviews of already operating agencies, earnings range from 10 to 30% of the cost of the policy.

The advantages of this format of work compared to opening your own insurance company include the fact that the entrepreneur practically does not risk anything. In the event of an insured event, cash payments are made by the insurer whose product was sold to the client.

Important! The insurance agent is responsible for the preservation of the insurer's data representing a commercial secret, non-disclosure of personal data of customers (insured), as well as for the safety Money received from policyholders and proper use of insurance policy forms.

Opening an insurance agency according to this scheme is the most common type of auto insurance business that does not require significant financial investments at the start, and at the same time, allows you to make good money.

For more information about the principles of the insurance agency, see the following video:

Option 3. Brokerage

Another option to build in the auto insurance industry is to become a broker. A broker is a classic intermediary. Its difference from the agent is that it cannot represent one of the parties to the insurance contract. He has the right to act in the interests of one party or another as an independent subject of insurance.

Thus, by carrying out brokerage activities, an entrepreneur on contractual terms can receive monetary compensation either from the insurer or from the insured (only from one party) for the performance of certain functions. Most often, it is insurers who resort to the services of brokers, the most popular among which are:

• advice in choosing an insurance company;
• assistance in drafting the contract;
• selection of the optimal insurance product;
• support and amendments to the contract, etc.

Services of such intermediary enterprises, as a rule, are paid in the form of a fixed fee.