We open a store for sale women's clothing!
Trade in women's clothing is the most profitable direction in the clothing business. Women spend more time and money buying clothes. They shop much more often than men.
Therefore, we are opening a store exclusively for women.

The Cleopatra store began operating on December 12, 2007, in the city of Nevyansk in order to provide the residents of the city with non-food products (clothes).
Form of incorporation of the Cleopatra store IP.
The main goal of the Cleopatra store is to make a profit from the proceeds.
Main activities commercial enterprise is an:

1. Organization of clothing trade;
2. Purchase and sale of goods;
3. Free service for customers to fit products to the figure.

The Cleopatra store serves a contingent of customers from different levels income. Basically, the store is aimed at customers with an average income level. Trade Organization has a very convenient location in the city center, close to schools, a clinic, a savings bank, a cafe, a chain of stores. This means that there will always be buyers in it.
In the present business plan, it is planned to open another store of women's clothing "Cleopatra". It is necessary to purchase premises for a shop on the street. Malyshev, Nevyansk. Malyshev street is gradually getting saturated shopping stores and pavilions, has a large traffic, and in this case it is most suitable for opening point of sale and choosing the location of the store. Funding source will be equity... The area of ​​the premises together with the warehouse includes 100 m².
The organizational structure of the store is shown in Figure 1. The number of store employees as of October 01, 2010 is 8 people.
The organizational structure of the Cleopatra store is the simplest linear-functional. The essence of the linear-functional management structure lies in the fact that control actions on an object can be transferred by only one dominant person - a leader who receives official information only from his own, directly subordinate persons, makes decisions on all issues related to the part of the object under his leadership, and is responsible for his work before the superior manager.
This type organizational structure management is used in the conditions of the functioning of small enterprises with simple production in the absence of ramified cooperative ties with suppliers, consumers, scientific and design organizations etc.

By examining the tables below, you will understand how profitable it is to open a clothing store.

Sales forecast for 5 years, thousand rubles

Name
Revenue from the sale of clothing
Revenue from the sale of related products
TOTAL: revenue

Operating expenses by quarters for 2011, thousand rubles

Profit forecast, thousand rubles

Name indicator
	1sq. 2011	2 sq. 2011	3 sq. 2011	4sq. 2011
Full cost
Net profit

Learn more: is it profitable to open a clothing store and download a business plan for a women's clothing store, you can

Back

Women's clothing is always in demand. All representatives of the fair half want to look stunning, so they often update their wardrobe. On this natural desire of women to be seductive, you can make good money if you open a women's clothing store from scratch. But in theory, a simple idea in practice leads to a dead end with the question: "Where to start?"

Stages of creating your own business

Do not assume: " I am the only one so smart, so the boutique will immediately start bringing in good profits.". It must be remembered that if a clothing store for women profitable view business, a newcomer will have to face a high level of competition here. But this is not a hindrance in order to open your business from scratch and make it successful, overtaking competitors. Why do you need:

1. Make an analysis of the market within the city, settlement, district where it is planned to open a boutique of women's clothes.
2. Based on the analysis, form an assortment (this must be done before opening a store).
3. Create a cost estimate including an advertising campaign.
4. Find staff, premises, buy equipment.
5. Draw up documents, open an individual entrepreneur.

Now you need to consider each of the stages in more detail.

Qualitative analysis - 50% success

To the question: "Where to start a business?" an adequate answer would be: "From market analysis." This is especially true if the business sector provides for a high level of competition, which will be the main feature of the women's clothing segment.

Opening a store quickly without preparation - doom yourself to losses.

Starting a business is a serious step, requiring maximum concentration, composure, rationality.

The analysis should begin with determining the number, at least roughly, of outlets that trade in women's clothing. It is best to go through them yourself and familiarize yourself with the assortment and pricing policy.

It is necessary to keep under control, monitor the opening of new women's clothing stores. Adopt the creative techniques of future competitors. Please note that it is necessary to be extremely careful when removing price tags and shop windows, otherwise problems with personnel and security may arise.

Actually, an in-depth analysis of the assortment will help attract women, girls and make them regular customers. Everything is extremely simple here - clothes that are not or are few in other stores will be in demand.

Attention! The deeper the analysis is carried out, the higher its effectiveness. This hard work, which will subsequently give a good result with a serious approach.

Many women's clothing stores, especially large ones, are trying to create a universal assortment for all ages. As a result, the presented clothes are of little interest to the customers. The reason is that with a general impressive selection, individual segments contain very few models. The focus should be on diversity within a relatively narrow specialization, for example, opening a boutique of plus size clothing.

You can also think about opening of second-hand... This type of business is equally profitable with the right approach.

Assortment formation - pitfalls

Before you open a store of women's clothes, you should decide on the assortment. But what if all niches are already occupied by competitors and new clothing collections are relevant only for the first week or two? Do not despair, panic and do absurd actions:

• try to order everything at once;
• try to stand out from the general mass of stores by ordering expensive, extravagant models that will narrow the female consumer audience as much as possible;
• work according to the template.

Attention! To open a women's clothing store from scratch and promote it, you need to look for your own individual style at work. Everything is important here: knowledge of the laws of the market, psychology, ingenuity, ingenuity.

Knowledge of the pitfalls will be no less important. One of these is clothing aimed at youth, mainly styles: sport, street, underground. The problem is that the youth audience is not that large, much more middle-aged customers.

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In addition, it should be remembered that online trade is actively developing and a certain part of the youth audience prefers buying clothes through the network, which reduces the purchasing potential of the audience. Therefore, the boutique is losing customers even in theoretical calculations. That is why opening a women's clothing store requires deep analysis.

What to play if there are no creative ideas regarding the formation of an assortment of women's clothing? Then practical methods are used, one of the most effective is dumping - price reduction. But how to do it so as not to burn out, and to work for the future. It's very simple, there are 2 options:

• reduce staff costs, premises - maintain austerity;
• to include the costs of promotion in the estimate before opening a store - to allow him to work at a loss for some time after opening in order to attract customers.

And if not everyone can afford the second option, then the first is quite real.

A well-worn, but no less important ratio - price-quality will help the entrepreneur. The buyer always chooses products more High Quality, and with the same indicators, the cheaper product wins, women's clothing is no exception.

Opening an individual entrepreneur is quite simple and cheap, you only need to pay a state fee - 800 rubles. Many advise to obtain the status of a legal entity, open LLC, OJSC, PJSC. But this is relevant if it is planned to open a network, and not one store of women's clothes. You need to start simple, especially for newbies in business.

Collect documents to obtain status individual entrepreneur will not be difficult - this is a standard package, the contents of which can be found on the official website of the Tax Inspectorate.

About, how to independently open an individual entrepreneur in 2020, we told in the corresponding article.

Costings

It consists of the following articles:

• Premises - it all depends on the area and its geographical location. On average, rent will cost 250-400 rubles per 1m 2. Given that it is roughly necessary to open a store with an area of ​​50m 2, it turns out that the rent will cost 12,500-20,000 rubles a month. Plus, you need to pledge about 30,000-60,000 rubles for the renovation of the premises. Lighting is important for a women's clothing store, you cannot save on it. You can also add payment here utilities, on average, it is 6,000–12,000 rubles;
• Equipment: trempels, mannequins, chairs, furniture (cash register, utility room for staff). Depending on the size, 60,000–120,000 rubles are required;
• Wage staff. It should be remembered here that good specialists won't work for pennies. Salary is regulated depending on economic indicators region. Accordingly, wages in the capital are higher than in the provinces. On average, this figure ranges from 18,000 to 32,000 rubles. The minimum staff for a women's clothing store is 5 people: 4 salespeople and an accountant. Accordingly, 90,000–160,000 rubles must be spent on wages per month. Staff should be recruited before opening a store, not after;
• The purchase of goods is the most controversial item of expenses. Everything here is individual and depends on the entrepreneur. You can give only one piece of advice in order to promote yourself well and not burn out - you should not buy large batches of clothes and the prepayment should not exceed 50%. You should first work out the scheme of cooperation with suppliers, and then go out to large volumes.

Download womens clothing store business plan you can contact our partners. The quality of calculations is guaranteed!

The calculation of the final cost of the goods should be carried out taking into account the costs of personnel, premises. This usually results in a double wrap up of the purchase price. A novice entrepreneur shouldn't do more than 3 times the markup. A promoted women's clothing store or chain can afford to multiply the starting cost of clothing by 5 times.

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It turns out that in order to open a store, not such a large amount is needed - 100,000-200,000 rubles, including the purchase of goods, it can increase to 200,000-300,000 rubles. But subsequently, the maintenance of the boutique will require monthly spending from 110,000 to 190,000 rubles, which corresponds to half of the initial costs.

And that's just a rough estimate, excluding advertising costs. Therefore, before opening a women's clothing store, it is necessary to carefully calculate everything, whether it will be profitable to do such a business.

Attention! Opening a store has a lower cost limit but no upper limit. You can spend several million, and they will not bring profit later, they will be spent nowhere.

Professional business plans

You have worked as an administrator for a year already, you know the basics of marketing and management, you have a great desire to do business, which means that it is time for you to open your own store.

The peculiarities of the Russian climate are such that everyone needs to dress, so the clothing trade has been, is and will be a profitable business.

At the same time, whatever you trade, fur coats, jeans, underwear or dresses, - the algorithm of actions will be the same. The article describes how to open your own clothing store from scratch (business plan), outlines a sequence of actions, highlights important nuances.

Drawing up the concept of the future store

Any business begins with analyzing the situation and creating an image, a model of the future enterprise. First on large sheet paper you need to answer in detail the questions:

1. Are you ready to run a business on your own or on a franchise?
2. Formulate the mission of the business: what problem of buyers will I solve?
3. Carry out positioning: in which price category I want to work: economy, premium, branded items? Who are my customers, why will they come to me?
4. Who are my competitors? What methods do they use to attract buyers?
5. How can I stand out from the competition?

While working on the concept, they pay special attention to the name of the store. It should be light and memorable, associated with the product.

The shop of overalls for doctors can be called "Fashionable Doctor", and the stock trade can be carried out under the name "Eurodress".

Clothing store business plan with calculations

So what does it take to open a clothing store? Based on the available materials, it is written detailed business plan... The document must necessarily reflect the following points:

• store concept;
• marketing research;
• selection retail space(size, method of ownership);
• legal aspects;
• working conditions with suppliers;
• forecast of expenses and income, calculation of the estimated profit.

It is convenient to make calculations in the form of a table. This is how the estimate for the opening of a children's clothing store, with an area of ​​50 m2, in a residential building, a sleeping area of ​​a large city, looks like:

Name	Amount, rub.	Notes (edit)
Legal registration of documents	1 000
Premises for rent	55 000	every month
Cash register, scanner for bank cards	20 000
Redecorating	10 000
Registration of signboards and showcases	9 000
Equipment (showcases, mirrors, stands with brackets, children's corner)	40 000
Purchase of goods	400 000	of necessity
Salary of sellers	40 000	while for 2 people a month, the duties of an administrator and an accountant are performed by the director
Advertising (flyers, newspaper announcements, discount cards)	20 000	of necessity
Unforeseen expenses, risks	30 000
Total	625 000

Yes, it is possible that in the future something will go wrong, but the plan is not a dogma, but a conditional scheme of actions, there is always an opportunity to make adjustments, changes, amendments. However, having the most seedy plan is better than not having one.

The preparatory stage of the work is over. The success of the business will depend on how carefully the main points are worked out. The peculiarity of the main stage is that you do not need to adhere to a certain sequence, you can act in all six directions in parallel. Here assistants will come in handy, part of the work will fall on their shoulders.

Children's clothing is always in demand, because the birth rate is growing, besides, children grow up quickly and parents buy new clothes over and over again. - read and decide whether to start your own business.

You will find a business plan for an online store of children's goods.

Jewelry store can become profitable business, but before opening it, you need to study many nuances. This article will give helpful advice if you decide to do just such a business.

Features of legal registration of a business

There are two main forms of doing business when opening a store:

1. For a small shop or department in a shopping center, it is enough to draw up the documents of an individual entrepreneur. In this case, taxes can be paid according to a simplified scheme.
2. In the case of opening a large salon on an area of ​​more than 100 square meters, a limited liability company is registered. For registration of documents, they apply to the tax authority at the place of residence.

Besides tax service conclude lease agreements, supply products, communicate with representatives of the fire service, supervisory and regulatory authorities.

After the lease agreement is signed, they acquire cash register and, if necessary, a scanner for reading bank cards.

Experience has shown that you should be especially careful when reading lease and delivery contracts. Professionals advise creating short, laconic documents; it's easy to get lost in a 30-page footcloth. In addition, in such paper it is easier to hide "traps", conditions, if not observed, there is a risk of getting large fines or additional payments.

Search for suppliers and goods

Working with suppliers is a constant scrupulous work, at the head of which you need to put the priorities of your own business.

A tangle of problems that will have to be unraveled: selection of an assortment line, correct analysis of sales, prioritization when choosing suppliers, adherence to delivery times, suboptimal logistics and much more.

Therefore, before entering into long-term cooperation, they agree on the supply of small consignments of goods, track the popular positions of goods. When they find reliable companions, they value these relationships in the future.

Attend fashion shows, exhibitions, fairs. Meet the representatives of the clothing companies.

If you are looking to sell a particular brand of clothing, then feel free to contact the firm directly. Write a letter with a request for cooperation on the official website of the company, find out contacts on the Internet or from friends who are engaged in a similar business.

Finding the perfect space for a clothing store

"For retail store three conditions are important - place, place and again place. " This phrase very accurately conveys the importance of the right choice places for a future clothing store. Here are some criteria to guide you:

• Estimation of flow characteristics. How many customers from your target audience pass by? It is yours potential buyers? For example, it makes sense to sell youth club clothes on the central avenue of the city, and open stock options in a residential area, near a bus stop.
• Matching the context of the purchase to the desires of the flow. What is the purpose of the buyers, do you meet their expectations? In a large suburban shopping center, families go on vacation, so it makes sense to offer for strict office outfits, and clothing for outdoor activities or children's products.
• Convenience for customers. How to get to the store? Are the rungs of the stairs comfortable? Is our department too high? Is it possible to park the car? Is it stuffy in the room, whether the ventilation or air conditioner is working.
• Possibility of window dressing, banner with name and logo. A window can act as a showcase, the main thing is to effectively arrange mannequins so that representatives of the target audience “catch the bait”, is still on the way.

Clothing store interior

While the crisis continues in the country, it is high time to rent premises in large shopping centers and on the central streets of the city. Now you can find premises at a low price, or negotiate a discount.

Boutique appeal and convenience

For the convenience of visitors, it is important to organize the space, because the volume of sales will depend on this. Design development for a large clothing store is usually entrusted to a designer.

Special lighting, a system of mirrors, wide aisles, conveniently located shelves and brackets, clothes sorted by size, clear navigation will make the store cozy for customers.

Women's clothing store

The following equipment is purchased and installed: fitting booths, racks and showcases, hangers and hangers, a reception desk. They are considering the issue of equipping a warehouse and utility rooms for employees. Allocate cash for the purchase of video surveillance and electromagnetic frames at the entrance.

Personnel search

One boorish saleswoman will drive a dozen away from the store, another buyers. Therefore, it is important to be attentive to business qualities employees. Here sample list positions, which is adjusted to the needs of a particular store:

• accountant;
• sales consultants;
• administrator;
• security guard;
• cleaning woman.

They are looking for employees through acquaintances, recruitment agencies, free message boards.

The personnel management system is a delicate thing, it requires specific skills, therefore, criteria for choosing a future seller are being developed, a system for training him job responsibilities, motivation for successful sales, goal setting (the ability to climb the career ladder).

Marketing policy and sales promotion

Smart sales marketing can be compared to a bridge from opening your store to the successful prosperity of the project. A kind of final stage that will continue while the clothing store is open.

They think over where representatives of the target audience often gather, inadvertently leave information about the store in a car dealership (if they sell men's suits), post flyers on poles (if they opened a second-hand), write articles in local newspapers (about the opening of a new store “Clothes for the whole family ", Offer a discount to the bearers of the text or coupon).

Discount and accumulative cards work well to attract customers, seasonal sales and discounts for certain groups of goods. Customers will love it!

With the correct implementation of each item, the clothing store will bring a constant and stable income.

Want to open a store but don't have enough funds? Then consider opening a thrift store. and what costs will be needed for initial stage, read on our website.

Video on the topic

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The purpose of the experiment is to live off dividends in the amount of 50 thousand rubles a month. A public portfolio will allow you to track movements and, if desired, join it. @dividendslife

How to start a clothing business?

The clothing business has long been proven to be profitable. Things have always been bought, and will be bought, no matter what kind of business it is: a business selling women's clothing, men's or children's. Many aspiring entrepreneurs often face the question: "Which business format is better?", "Where is it more profitable to start?" The questions are really difficult, because you can open a wholesale organization and become a supplier, you can open a standard retail store, or you can start with a simple online store. The choice is sufficient, therefore it is necessary to analyze this question "inside and out" so that later it does not turn out that the choice made is a big mistake.

Clothing business formats

There are three business options for selling children's clothing, men and women.

1. Wholesale trade.
2. Retail across regular store.
3. Sale through the online store.

Wholesale clothing sale- This is a kind of store, the purpose of which is the same: the sale of goods. Only the target audience not buyers, but retail stores. That is, the process is as follows: a wholesale store buys goods in large quantities, becomes a supplier and starts looking for options for selling products. These options are retail stores. Thus, a small chain is formed: manufacturers from whom the wholesale company is purchased, - the wholesale company from which retail stores are purchased, - retail stores that sell their goods to customers.

Retail- This is a regular store, in this case, specializing in clothing. The target audience is consumers. The main characteristics that are common to all retail stores are:

1. square trading floor,
2. level customer service,
3. number of commodity items,
4. product placement technology.

These characteristics are both distinctive and, thanks to them, the stores have their own personality.

Online sale- a popular method today. It involves organizing and running an online business. Buyers can make purchases without leaving their homes. To do this, they just need to choose the right thing and pay for the goods either with a card, or using a payment system. The main condition for organizing an online store is to make the shopping process as comfortable as possible for customers so that they want to return to shopping.

Wholesale company opening process

Opening a wholesale company, regardless of the type of clothing and the target customer (mono-brand or multi-brand store, stock, second-hand, boutique), has common components:

1. detailed business plan of the wholesale warehouse;
2. building;
3. storage equipment;
4. suppliers;
5. employees (usually from 5 to 10 people);
6. a set of permits.

The first step is to get acquainted with competitors, collect maximum information on sales in this region, to reveal its dynamics. It will not be superfluous to talk to dealers. Before opening a wholesale store, it is necessary to draw up the most detailed business plan that will reflect all the financial information.

Finding a location is not the most critical stage. When opening a wholesale company, an advantageous or favorable location is not required at all, since retail stores will either come themselves for the goods, or even provide all the work of the wholesale company. Therefore, the most important will be precisely the optimal location. The building can be found ready-made or built under specific goals(subject to availability of free funds). Before renting or buying finished premises it is imperative to make sure that it is suitable for the warehouse.

After the building is rented or bought out (built), you need to start arranging the premises: it is worth dividing it into sections (loading, unloading, receiving, assembling, storing goods). Equipment will also be needed, depending on the assortment, weight and dimensions.

The stage of selecting suppliers is different for each type of store. If the target audience is stock stores, then you need to buy clothes either from manufacturers or from stores that have leftovers. Second-hand shopping is the most economical option (buying clothes is cheap, unlike others). Suppliers are companies that collect things. Multi- and mono-brand items, as well as expensive and elite items for a boutique, are purchased directly from manufacturers.

A wholesale store will need employees.

1. Boss.
2. Additional workers, in the amount of 5-10 people.

To make things easier for retail stores, driveways need to be comfortable and clear. A good option is a building on the outskirts of the city, where you can easily and without traffic jams get there.

Store opening process

Opening a store begins with drawing up a business plan for the sale of clothing. After that, registration begins (LLC or individual entrepreneur). Next, the most crucial stage is finding a location. It should be in a walkable place where there is a large flow of people every day. This could be a shopping center or a free-standing store in the city center on a busy street. It all depends on the type of clothing sold and its target audience.

The size of the room also varies depending on the type of clothing sold. For example, second hand does not require a large room. After the premises are rented, the search for suppliers begins, the purchase of equipment and the hiring of personnel.

By and large, wholesale companies will be suppliers. You can search for them either through friends or through advertisements on the Internet. Equipment also depends on the store. If it is a boutique, then everything should be expensive, and if it is second-hand, then you will not need a lot of equipment and, in principle, will not pay attention to it.

Hiring personnel is another crucial moment, since the profitability of the business (its profitability) depends on the employees. And the last step is advertising. You can read more about opening a retail store (its stages, main advantages and disadvantages in relation to each type of clothing) in the previous articles.

Opening an online store

The business of selling clothes online is as follows. The first is the search for suppliers. It is very important for an online store to have a quality product. You can create your own warehouse where clothes will be stored, or you can agree with the supplier that clothes will be picked up from their warehouse for each order. The second option is cheaper, regardless of the clothing, its quality and brand.

To open an online store, you need a website. For the site - hosting and domain for which you can find low prices... Hosting is paid every month. You will also need to register entity(LLC or individual entrepreneur), so as not to have problems with the tax office.

It is important to provide for methods of payment and delivery, there must be a choice so that the buyer finds something suitable for himself.

When suppliers are found, the site is created, you need to attract buyers. To do this, you need to start active promotion: contextual advertising ordered from Google or Yandex. It will attract to the store those who see this ad and follow the link. There is another option - advertising in boxes. You can create your affiliate program so that buyers bring their friends and acquaintances and receive interest on their purchases.

Promotion is a tool for building a base of regular customers. It is aimed at sales (20% regular customers= 80% of sales). In order to retain customers, you need to hold constant promotions and discounts, give coupons and send messages with great deals.

Online shopping has its pros and cons. Of the advantages, it is worth highlighting simplicity and minimal costs, and of the minuses, it is unlikely that it will be possible to achieve high income (of the three options, this one has the minimum profitability), unlike retail or wholesale stores. There is also a limitation on target audiences.

Any clothing business can be profitable. All this will happen only for different periods of time. Fastest payback period for a retail store.

And the simplest method of organizing is having an online store. Wholesale company, along with an online store, is not characterized by such high costs. But the profit in retail is higher. Each business option has its own positive and negative sides. Therefore, each entrepreneur must independently decide on the choice, based on his experience, capabilities (financial, including) and desires.

Where to start if you want to open your store? Which store is better to open and how to choose a product for trade? How much does it cost to open your own small store and how to do it from scratch?

Hello, dear readers of the HeterBober.ru business magazine. With you, the entrepreneur and author of the site Alexander Berezhnov.

When starting entrepreneurs have a question about what kind of business to do, many choose the simplest and most obvious - retail trade, namely, opening your own retail outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who has decided to open a store without having enough experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any kind of stores.

For example, if you decide to open a clothing store, auto parts store, baby or grocery store, then you will have to go through the same steps. Here you will also find guidelines for opening the most common types of stores. This will be especially important for you if you have not yet decided which store is profitable to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, the most important thing is that you should understand that the vast majority of people come up with the idea of ​​opening a store as a seemingly simple commercial project.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to look for.

Pros (+) of your store as a business

1. Comprehensibility for the layman

That is why most start-up entrepreneurs consider their store as their first project. Since childhood, we have become accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of the store, it seems to us that we will have the least problems. But this is only partially true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have already been worked out for a long time.

No wonder, having opened 1 store, its owner often does not stop, and with the right approach to business, outlets multiply like mushrooms after rain.

Indeed, all you have to do is not reinvent the wheel and go the beaten path that should lead to success in your business, unless, of course, you "hit the shoals" at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trading is the most understandable business also from the point of view of calculations. You have the cost of the item, the trade margin, and the costs you incur.

4. Stability of a business when it is promoted

A well-established outlet is a paradise for its owner. For example, a “brisk” grocery store in a residential area of ​​a city can provide you with a comfortable life, even in spite of nearby competitors.

5. The ability to sell your store as ready business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes, all things will go by inertia. So you will become the owner of a completely autonomous system that generates profit.

Naturally, many people who have capital, but do not want to open their store from scratch, will want to become the owner of such a "tidbit".

Now selling a ready-made business is as simple as a car or an apartment, you just need to notify potential customers that you are selling your profitable store.

Cons (-) of your store as a business

1. High competition

The downside of the simplicity and clarity of opening a store is the high level of competition. After all, there are a lot of such people who want to become the owner of their own retail outlet. Every second entrepreneur wants to open his own store in one area or another. This greatly complicates the start in this business and its further development.

2. Relatively high business entry threshold

If you are dealing with a product and selling it through a regular store, in this case you will need several hundred thousand rubles, or on average from 10,000 dollars, to start your own business.

3. The appearance of the remains of unsold goods

One more weak side the store as its own business is the remains of the goods.

They are especially common in grocery stores and seasonal stores. For instance, Christmas toys and other festive accessories.

The cost of the remaining goods must be included in the current value, which leads to a drop in demand, since the final price of the goods rises, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, renting, working with staff (if any), taxes, checks, inventory - this is a far from complete list of what you will have to face while working on your own store.

5. Seasonality of the business depending on the chosen niche

Each trading niche has its own seasonality. It can be expressed more or less clearly. For example, in the summer, building and finishing materials sell well, while in the winter, sales drop significantly.

Other stores make super-profits in the winter under New Year, and in the summer they "suck their paws" in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for your future store.

6. In case of unsuccessful business outcome, the risk of losing 80% of money

If suddenly your business does not go, then the purchased trade equipment will have to be sold for a pittance, and the rest of the goods will also be sold in bulk or simply given to friends for the holidays (if the product does not belong to food).

I hope that you now have a more complete picture of opening your store and know what difficulties you will have to face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather trading activities a little differently, for example, by starting a trade for the “Business with China” division.

This is a very trendy and interesting topic for today. My friends are doing it successfully. When purchasing goods in China, you can sell them at a premium of up to 500% without even opening a physical outlet. Such a business can also be done via the Internet.

This business is taught very coolly by Evgeny Guryev, a specialist in the "Chinese theme". Our team knows Zhenya personally and recommends him as a professional in this area.

Watch the video in which Evgeny's student shares his impressions of the training and monetary results:

We continue the theme of opening our store.

2. Opening a store from scratch - sweet myth or bitter truth

If by "zero" we mean the lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your store without having anything, then they must disappoint you - this is really a myth!

Let's look at those mandatory elements, without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, the opening and maintenance of the store will cost.

For example, a friend of mine, having opened a premium women's clothing store, invested in it more than 1,200,000 rubles ... This amount included rent of premises, repairs in it, purchase of goods, purchase of commercial equipment, hiring personnel, registration of a company.

How much does it cost to open your store?

1. Premises (retail space)

Own or rented.

Naturally, your premises (not rented) give you tremendous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will "eat up" most of the profit, and during seasonal recessions you can work "to zero" without earning a penny or even go into the red, laying out money out of your pocket.

2. Commercial equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you open a grocery store). Depending on the specifics and size of your outlet, the cost of commercial equipment will vary.

3. Item

You can take part of the goods from suppliers for sale on a deferred payment basis. That is, give the money for it after the sale. But the other half of the product will most likely have to be purchased.

It is especially hard for beginners in this market. So, if you are a beginner, then not every supplier will agree to give you goods for sale due to lack of trust.

4. Seller

At first, you yourself can act as a seller, and this will even be useful, because it is the owner who is primarily interested in the success of his business.

This way you will learn the most hot goods, you will work with customer objections and will be able to transfer your developments to employees hired in the future.

5. Legal and accounting nuances

In any case, you will need to officially register your commercial activities, as well as periodically submit reports to tax office and the Pension Fund.

In addition, you will be dealing with delivery notes, invoices and contracts. You will have to deal with all these points one by one.