business environment. “I won’t pay, but the demand will be serious”: how interns are recruited for the Business Environment project from Sberbank

Almost every novice businessman faces many challenges on the way to developing and strengthening his business. Business environment Sberbank of problems, incomprehensible situations and questions. In particular, almost every entrepreneur who plans to open own business, does not even know where exactly to start, where to turn. Beginning businessmen have no idea about successful startup, and in many cases, attempts to run a business end in failure.

Especially to help inexperienced business newbies, the Sberbank Business Environment project was created. The main objective of the program is to provide comprehensive and large-scale assistance to start-up entrepreneurs. And relief professional work representatives of small, medium and large Russian business. All persons who are already running or just planning to open their own business should be aware of the existence of such a program, its features and nuances.

Business environment Sberbank is a project created to help develop entrepreneurship

Sberbank business environment: essence of the project

CJSC Delovaya Sreda is designed and created exclusively for individuals who have their own business. The main and most significant task of the developers when creating the program was to create the most convenient base in order to provide multifaceted services to entrepreneurs. The objective of the project is comprehensive assistance in the development and strengthening of business. All work this direction based on three main postulates:

1. Comprehensive support in promoting your personal business.
2. Providing business-friendly applications and services.
3. Help new leaders develop and strengthen their own abilities and skills.

The Business Environment program is a personal development of Sberbank and is designed to help Russian entrepreneurs run their business.

Site Features Business Environment

This project is the brainchild of PJSC Sberbank of Russia, a program was created based on the virtual platform dasreda.ru, which is the property of the Savings Bank. According to users, the site has a very user-friendly interface, menu and ease of viewing the most relevant offers. The site includes:

• electronic platform for B2B trading;
• department for offers of credit lines;
• access to a daily interactive business magazine;
• an online store of service applications useful for doing business;
• registration of a subscription to receive seminars, courses for businessmen;
• a virtual distance learning school for people taking their first steps in business.

Almost all the offers on the site are free. Anyone can use them. Any entrepreneur can register in the program, regardless of the form of doing business.

The essence of the project

What is the benefit of the project

When using a multifunctional site, each project participant can draw up and subscribe to receive online services in any direction. Also, novice entrepreneurs can use the services for simplified registration of their individual entrepreneurs. After completing such an application, it remains only to visit tax service and receive a certificate of registration.

Business environment: a single window operates on the principle of maximum optimization of interaction between staff and partner firms. On the pages of the site, all novice entrepreneurs can find new, profitable and reliable partners for themselves, conduct all the desired mutually beneficial transactions online. And also significantly improve their own knowledge in the field of their business, improve their skills and gain experience of professionals with many years of experience.

Available Services for Members

Among the list of numerous services offered by the project, special attention to start-up entrepreneurs should be paid to concessional lending services. The business environment offers the following types of loans:

• a loan for the implementation of state projects;
• for the purchase of real estate;
• increase in own current assets;
• a loan for the implementation of all planned business projects;
• purchase Vehicle and special equipment (with the possibility of leasing);
• lending for the purchase of equipment necessary for business;
• a loan for any consumer purposes (with and without collateral).

It is worth knowing about the existing paid services of the Business Environment. As well as the opportunity to get a good discount on their purchase (for this, go to the "Club" option). With the help of a discount card, a project participant can purchase all the services necessary for the development and promotion of his business. For example:

• get narrow-profile databases that are important for expanding your business;
• purchase packages software to facilitate accounting.

Also, for everyone there is an opportunity to take advantage of paid courses, which were developed and created by leading foreign and Russian experts: lecturers, university professors, trainers and successful experienced entrepreneurs. If necessary, each participant can use the services of obtaining an online consultation on a business issue of interest.

The website interface is very easy to understand.

Offers active for beginners

The project is especially relevant and interesting for novice businessmen who are just starting their own business. They offer offers on concessional lending for the creation of a franchise or a classic business project. But subject to the preliminary approval of Sberbank for the intended use of credit funds (approval of a business plan or work with a franchise). For start-up business owners, the following services are also provided in the form of full financial support:

• collection;
• salary project;
• business insurance;
• settlement and cash services;
• remote interaction bank-client;
• acquiring (with the provision of the necessary equipment).

Sberbank provides comprehensive guaranteed assistance not only in opening and starting a business. A variety of trainings, seminars and training courses are at the service of new businessmen.

How to get involved

To join the project participants, there is no need to waste time visiting the Sberbank office. You can successfully use the services of the official website of Sberbank-Business Environment. To register, you must fill out the form, enter personal data (fill out the profile), indicate all information about your company and other required information.

A large database of courses, seminars and schools is available to start-up entrepreneurs

Interaction between resource specialists and business participants

After successfully registering on the Business Environment portal, you should study the site interface and contact the program experts. Experts, guided by the personal needs of the new participant and the specifics of his business, will develop an individual initial offer, that is, they will help determine:

1. Business idea theme.
2. Creating a business development model.

After that, proposals will be received on the registration and insurance of the company, the lease of the main and warehouse premises, and the hiring of employees. Also, Business Environment experts will carry out a full analysis of the participant's future case with assessments of possible risks during planning and preparation. The entrepreneur will also be invited to view specific videos, courses. If necessary and at the request of the participant, a complete and thorough calculation of the entire conceived project will be made. Subsequently, the entrepreneur will be able to open an account with Sberbank (or use the services of another bank, this is not prohibited by the terms of the project). The assistance of the Business Environment does not end with the initial advice, the comprehensive support of the IP will continue to be carried out.

Sberbank of Russia reports directly to its founder - Central bank RF. This logically explains its reliability and leading positions in the TOPs for most parameters. He belongs to the first line of the ranking financial indicators. Two years ago, it was Sberbank that received the title of the most profitable bank in the world. The reliability of Sberbank is supported by membership in the deposit insurance system. Because individual entrepreneurs we are equated to individuals, they may not worry about the sudden disappearance of money from accounts up to 1,400,000 rubles.

Both ordinary citizens and business leaders want to deal with a worthy partner. Therefore, most representatives of small, medium and big business. For many, this is not just calmness and confidence, but an element of prestige.

Open a current account for an individual entrepreneur in Sberbank online - why is it profitable

Composition of the service package	Easy start	good season	good earnings	Active calculations	Great Opportunities
Maintaining an account with RBS	1 account	1 account	1 account	1 account	1 account
Transfer of funds from a legal entity’s account to a legal entity’s account using RBS: — to Sberbank PJSC (including Subsidiary banks of Sberbank PJSC)	not limited	up to 5 pcs.*(*6th and subsequent payments per month at 49 rubles per payment)	up to 10 pcs.	up to 50 pcs.*(*51st and subsequent payments per month for 16 rubles per payment)	not limited
- other banks	up to 3 pcs.* (*4th and subsequent payments per month for 100 rubles per payment)				up to 100 pcs.*(*101st and subsequent payments per month for 100 rubles per payment)
Transfer of funds from the account of the legal entity to the account of the individual entrepreneur	standard rate	standard rate	standard rate	standard rate	up to 300 thousand rubles ,,
Acceptance and crediting of cash to the account: - through self-service devices, - by Business card (via ATM, terminal at the cash desk)	0.15% of the amount	up to 50 thousand rubles	up to 100 thousand rubles* (*over 100 thousand rubles per month 0.15% of the amount)	standard rate	up to 500 thousand rubles
Cash withdrawal from an account using a Business card through an ATM / terminal at the cash desk of Sberbank (including when closing an account)	3% of the amount	standard rate	standard rate	standard rate	up to 500 thousand rubles
Cash withdrawal from an account through a cash desk at Sberbank (including when closing an account)	5% - up to 5 million rubles. 8% - over 5 million rubles.	4% - up to 2 million rubles. 5% - from 2 to 5 million rubles. 8% - over 5 million rubles.	3% - up to 2 million rubles. 5% - from 2 to 5 million rubles. 8% - over 5 million rubles.	standard rate	standard rate
Provision of certificates of account transactions in electronic form	standard rate	standard rate	standard rate	standard rate	standard rate
Provision of a duplicate statement in electronic form	standard rate	standard rate	standard rate	standard rate	standard rate
Provision of certificates of operations on the account on paper	1 thousand rubles for each document	standard rate	standard rate	standard rate	standard rate
Annual service Business card to current account	free - 1st year of Visa Business/ MasterCard Business service	standard rate	standard rate	standard rate	Free Visa Platinum Business
SMS informing about the balance and receipt of funds to the current account in the currency of the Russian Federation	standard rate	standard rate	standard rate	standard rate	is free
SMS-informing on transactions made using a Business card	standard rate	standard rate	standard rate	standard rate	is free
Package price per month	0 rub.	490 rub.	990 rub.	2 490 rub.	8 600 rub.
Service package price for 3 months	service not provided	service not provided	service not provided	service not provided	service not provided
The cost of the service package for 6 months	service not provided	service not provided	service not provided	service not provided	service not provided

When choosing any package, you do not pay a single ruble for opening. The tariffs for servicing a current account with Sberbank for individual entrepreneurs themselves vary depending on the region in which the branch is located.

Main services included in the packages:

• Maintaining a checking account;
• Implementation of payments in electronic format;
• Issue of salary cards;
• Maintaining a currency account;
• Acquiring;
• Internet banking, etc.

The cost of maintenance and other services can change dramatically, so be careful when choosing tariff plan. They also provide free of charge:

• Access to Internet banking and its mobile version;
• Direction of payments to the budget;
• Issuance of extracts;
• Bookkeeping for individual entrepreneurs under the simplified tax system 6%, without employees;
• Transfer of money to the accounts of individuals in the amount of not more than 150 thousand rubles. (not for LLC, only for individual entrepreneurs).

For beginner entrepreneurs - a free package "Easy start"

Since 2017, Sberbank has introduced new package for beginner entrepreneurs. Opening an account for those who decide to join the Easy Start program will cost 0 rubles. Terms of Service and tariff scale are built in such a way as to reduce the financial burden on the enterprise at the beginning of a career. Also not paid:

• Account maintenance;
• Maintenance of the card (first year of use);
• The first three payments of each new month;
• Mobile bank;
• Internet bank.

RKO in Sberbank: tariffs for legal entities

Carrying out operations on a current account is the basis of cash settlement. For clients who do not have time to constantly travel to the office to resolve ordinary issues, as well as those who have expanded their business and entered foreign partners, this is not enough. Sberbank is ready to provide additional services to such partners. Which - the manager chooses in accordance with the identified problem. More often required:

• Participation in salary project: issuance of salaries to employees on the card. Record enrollment time - 1.5 hours;
• Currency exchange (the main bank of the country operates with 20 types of currencies);
• Ensuring customs payments - control over payments 24/7 without opening a special account. For legal entities the possibility of direct sending of documents to the Customs Service is provided;
• Currency control - this includes all ways of cooperation with foreign counterparties, including the drafting of international agreements, processing loans, making payments, etc.;
• Issuance of bank guarantees to responsible clients;
• Provision of Evotor online cash registers - the customer chooses the package;
• Internet acquiring, merchant acquiring - the bank provides the partner with modern terminals to accept money for goods and services bank card. In the case of Internet acquiring, access to the payment terminal is provided in the form of a specially designed page on the Internet. Through it, buyers transfer funds to the supplier, i.e., to you;
• Deferred payments - for companies that provide services to large masses of the population. For example, management companies. Sign an agreement with Sberbank and a logo with the details of the organization will be preinstalled in each terminal

Internet banking at Sberbank

Large-scale, well-detailed service for busy entrepreneurs. To view the movement of money on the account for today, yesterday, a week, or to get information about transfers for each counterparty, you do not need to go to a bank branch. Everything you need to control is in your personal account. From here you can generate payments and receive payment.

To effectively manage a company from home help:

• Sberbank Business Online is a multifunctional system for remote maintenance of accounts and connection of services;
• A mobile app with the same name: you don't change your lifestyle, you don't lose control over your business without access to a computer. Everything you need is in your phone. You also control the movement of funds, receive advice from bank employees, create new service packages and issue payment orders by simply photographing the details on your phone.

To help the client of Sberbank, an E-invoicing system was provided for exchanging business documents with partners, website design under the guidance of 1C-UMI specialists, a manager's diary with a large set of options, arranged in an online planner format.

After studying Chapter 9, you will know the content of the concept of business environment; be able to analyze the state of the business environment in which international companies operate in various countries of the world.

Companies doing business in a number of countries face an economic, political, social and cultural situation that is different from that of their home countries.

CONCEPT BUSINESS ENVIRONMENT

In addition to the investment climate, the business environment is of paramount importance in international business, which has a significant impact on the performance of an international company. The concept of the business environment is close to the concept of the investment climate, but not identical to it, since the investment climate rather reflects the macroeconomic situation.

The business environment is understood as the whole set of factors that affect the company's activities, including micro- and macroeconomic factors. These factors include consumers, competitors, stakeholders, suppliers, industry dynamics, regulations, other decisions of state bodies, socio-economic and technological factors, etc.

The most important aspects of the business environment are the external and internal business environment.

The external environment includes global, regional, country, local levels; internal environment - the levels of the entire company, company divisions.

The structure of the business environment includes the following components: economic, political, legal, social, demographic, environmental, technological, cultural.

There is a point of view in the literature that the business environment should be understood as only a part of external environment directly affecting the business operations of the organization. The authors do not share this point of view, since in an international company operating in several countries of the world, the internal environment is no less important than the external one.

The internal business environment includes a number of elements that are combined by English 5 M (man, material, money, machinery, management- personnel, materials, money, equipment, management).

It is believed that the correct selection of personnel is the main of the five above elements. Lateness or absence from work, alcoholism, low level of training and competence - all this negatively affects the functioning of four other elements of the internal business environment.

The company's management can directly influence all elements of the internal business environment by implementing the appropriate personnel, technical, technological, financial and management policies. However, not in all cases, especially in mergers or acquisitions, the new company succeeds in creating a favorable internal business environment.

An example from practice. In 1998, the German company Daimler-Benz and the American company Chrysler Corporation merged. However, this merger did not bring the desired results: a synergistic effect was not achieved, it was not possible to achieve full integration of the two former companies. In 2007, DaimlerChrysler sold Chrysler to Cerberus Capital Management. Available statistics show that a very high percentage of mergers does not provide the desired business development.

In addition, in the external business environment, micro and macro components can be distinguished. The external microbusiness environment includes suppliers of production inputs, buyers of the company's products, market intermediaries and competitors.

Political environment is one of essential elements external business environment. A stable political regime and political stability, a favorable attitude towards foreign capital and a predictable tax policy - all this contributes not only to the inflow of foreign capital, but also to the more successful development of national companies that are beginning to master the world economic space.

AT developed countries With market economy the political environment for business is generally more favorable than in states that do not have a strong and long tradition of doing business. However, the relationship between a favorable political environment and a country's high ranking on this indicator is not absolute. This can be seen, in particular, in the example of the United Arab Emirates, which emerged as a state a little over 40 years ago. Foreign company can take advantage of the Jebel Ali Free Enterprise Zone, opened in 1985. In other cases, it is required to attract a UAE citizen as a partner, who must have 51% of the capital new business. In the ranking of countries in terms of doing business, the UAE ranks 26th, ahead of such developed countries as Switzerland, Austria, Belgium, and France.

In a number of countries, despite a benevolent attitude towards foreign capital as a whole, certain restrictions have been placed on the attraction of foreign capital to a number of industries.

An example from practice. In 2007, China published a document stating that the state would not encourage foreign investment in the gold mining industry, as well as in the exploration and production of coal, a number of polymetallic ores. Gold mining in China can only be carried out by enterprises or individuals under a license Government controlled gold mining.

Legal environment. Like the political business environment, the legal business environment is closely related to the investment climate, but has its own specifics. Thus, foreign trade and customs legislation, as well as legislation on foreign investment are the most important legal instruments that determine the degree of attractiveness of the country's investment climate. At the same time, labor legislation and labor protection legislation characterize rather the external business environment.

When administering international business Please note that each country has its own the legislative framework therefore, this issue should be given priority. However, in integration groupings such as the European Union, there is also a common legislative framework on a number of issues, and this also needs to be taken into account.

A country's accession to the WTO also requires careful study of legal issues. At the same time, it is not enough just to proceed from the fundamental principles of this organization, in particular the principle of non-discrimination and national treatment. Legal issues are of paramount importance, in particular, in the event of a trade dispute between two or more countries - members of the WTO. In this case, a reasoned statement of the essence of the claims against the respondent state is required on the basis of the fundamental WTO agreements, in particular GATT-1994 and GATS.

It should also be borne in mind that in the case of appeals against the decisions of the Dispute Settlement Body, the consideration of the dispute is carried out only from the point of view of the verification of the procedure for the consideration, without re-examining the evidence of the parties to the trade dispute.

economic business The environment includes factors that in one way or another influence the behavior of suppliers, customers and competitors - and thus the company. If a country has a stable and sustainable the economic growth, and the inflation rate is low, if the exchange rate of the national currency fluctuates within narrow limits and the entire economy is in a phase of either recovery or recovery, then this indicates a favorable economic environment. This sends a strong positive message to all involved economic process and, as a rule, leads to an increase in consumer confidence. As for public spending, as events related to the global financial and economic crisis have shown, governments have increased spending to stimulate recovery from the crisis. However, in an unfavorable economic environment, in conditions of falling economic growth rates, an increase in government spending can lead to an increase in the level of public debt.

The economic business environment is highly dynamic and subject, among other things, to the influence of domestic and foreign economic policies. Often, political decisions have a major impact on the economic behavior of suppliers, consumers, and companies themselves. In general, the country's economic management system is also the most important factor economic environment.

An example from practice. In 2013, the economy of the European Union countries is not expected to improve significantly, and in the countries of the euro area, economic growth is expected to resume only from 2014. Accordingly, the situation with the employment of the population remains difficult. At the end of 2012, the labor market was particularly hard in Greece and Spain, where unemployment exceeded 25% of the able-bodied population. In six EU countries, youth unemployment has exceeded 30%. (New York Times. 2012. 28 Dec.)

Of great importance in assessing the economic business environment of a country is the assessment of the financial and banking system. In this respect weak side Russia is the underdevelopment of the financial market.

The economic environment for doing business is significantly influenced by political decisions that can be made by the country's leadership on specific issues, without affecting the foundations of domestic and foreign economic policy.

An example from practice. The ban on the export of grain from Russia in August 2010 was undoubtedly a political decision, but this did not mean a long-term change in Russia's foreign economic policy. In 2011, the grain export ban was lifted. In 2008, India imposed a temporary ban on rice exports to limit the rise in domestic rice prices due to a poor harvest. However, in 2011-2012 India has emerged as a leading exporter in the global rice market.

To assess the economic business environment, the analysis of the degree to which a country or its region is provided with the necessary infrastructure is of great importance. According to a number of researchers, it is the unsatisfactory state of infrastructure, in particular transport, that is a serious economic problem for Russia.

We think on our own. In the 2000s there was a revival of interest in the Transcontinental project (connection Russian system railways with railways North America through a tunnel under the Bering Strait about 110 km long to unite continental transport systems into a single world system). This would solve the problems of organizing transport flows between the three continents - Europe, Asia and America. According to initial estimates, the cost of the project is 30-35 billion dollars, the project can pay off in 13-15 years. To what extent, in your opinion, is it expedient to implement this project in the conditions of the modern Russian economy?

An equally important component of the business environment is social business environment. The distribution of income in society, the standard of living and the level of education of the population, its growth and gender and age structure, as well as mobility are of great importance for international business. Thus, the unfavorable social environment in a number of former Soviet republics led to mass migration of labor resources from these republics. At the same time, the level of education of migrants and their attitude to work does not always correspond to the needs of modern forms of organization of production and the level of technological equipment used in advanced industries. The housing conditions of migrants generally do not meet acceptable standards.

An example from practice. According to the Federal Migration Service of Russia, the number of labor migrants in the Russian economy does not exceed 7% of all workers. At the same time, external labor migration for the most part is of a rotational nature. In 2012, 1.4 million foreigners received about 1.6 million work permits. The sale of labor patents to guest workers in 2012 brought almost 6.3 billion rubles to the Russian budget. The Federal Migration Service began issuing patents on July 1, 2010. The document allows a foreigner to work in Russian Federation without a work permit, (www.bfm.ru/news/209234 - date of access 27.05.2013.)

On the other hand, the situation in developed countries with market economies, where there are the necessary conditions to meet the needs of workers in housing conditions, in obtaining vocational education and medical care, is a powerful magnet for these countries labor resources from peripheral countries.

However, in the context of the global financial and economic crisis, the social business environment in most countries has deteriorated. In a number of developed countries, in particular in Greece and Spain, in 2012-2013. there were mass protests against the economic policies of the government.

Demographic environment is an important part of the business environment. In conditions modern Russia it matters a lot. According to the forecasts of the Ministry of Economic Development, the number of the able-bodied population of Russia by 2020 may decrease by 8-9% compared to 2012.

In the context of globalization, the importance of the technological environment of international business is growing. Governments and companies allocate huge sums for research and development. The rate of obsolescence of the material base of the economy in most industries in the XXI century. have increased significantly since the 20th century. The introduction of innovations is becoming the most important, and in some cases the decisive factor in maintaining the competitiveness of both companies and the national economy as a whole. All this allows to increase the efficiency and reduce the energy intensity of the equipment used. In the first half of this century, the information saturation of the economy will sharply increase.

We think on our own. According to the World Economic Forum, Russia is at the stage of transition from the second to the third stage of development (from the stage of effective development to innovative development). At the same time, Russia's position in terms of innovation (85th out of 144 countries) is inferior even to the average indicators of countries at the same stage. What do you think could be done to improve this indicator?

The state of the ecological environment has a serious impact on the business environment. When implementing a strategy aimed at expanding its business in another country, a company must necessarily take into account the environmental situation in the recipient country and its regions, as well as the environmental requirements imposed by government bodies to business. The most important aspect is to assess the effectiveness of monitoring compliance with environmental legislation.

Row international organizations, in particular the European Bank for Reconstruction and Development (EBRD) great attention pays attention to the environmental aspects of projects proposed for implementation. The agreement establishing the EBRD contains the Bank's positive commitment to promote environmentally sound and sustainable development in all its activities. The Bank publishes regular reports on activities in the area sustainable development. Similar reports are published by a number of Russian companies("LUKOIL", "Gazprom"),

An example from practice. During the construction of Nord Stream, through which Russian gas is supplied to Western Europe, a preliminary detailed assessment was made of the possible impact of the pipeline on the ecosystem of the Baltic Sea, since the route of this gas pipeline passes through its bottom. Nord Stream is a transnational project. The process of its construction was regulated by international conventions and the national legislation of each state through whose territorial waters and (or) the exclusive economic zone of which the gas pipeline route passes. To minimize the impact on environment construction works were suspended for the period of herring spawning, as well as for the period of stopping migratory birds in these places. (www.gazprom.ru/about/production/projects/pipelines/nord-stream - accessed 05/27/2013.)

I saw this video on the Instagram of Pavel Kuryanov, director of the Black Star production center, and only after that I registered on the Business Environment website. This idea seemed very interesting to me, because I consider the development of entrepreneurship to be the most important matter For Russia.

I don't know what the design was like in 2017, but I managed to find a screenshot of a 2012 page on vc.ru. The business environment in 2012 was as follows:

Among the partners are Yandex, Google, Mail.ru, Headhunter, Consultant+, HSE, Skolkovo, Business Molodist, Black Star with its People of Business, League of Time, Opora Rossii and Sberbank itself.

The fact that such info-business projects as Business Youth and People of Business are among the partners indicates that the state recognizes their merits and considers their products worthy. It would be logical to supplement this list with the companies "Synergy" and "Like Center". But if "Synergy" is present on the platform, then I have not yet seen "Like Center" on this platform. I think that this entrepreneurship center has a chance to get on this platform and advertise its events and courses under the wing of Sberbank.

Site structure

There are three main sections in the site header: knowledge, services and events. In the "Events" section, there is currently an announcement about the Synergy forum and about the next flow of the Workshop from BM.

Services currently have "Launching Soon".

Therefore, the main page and "Knowledge" are the main sections in which there is the most information. There are 13 items on the main page:

• In trend
• Inspiration
• Starting a business
• Operational management
• Staff
• Finance
• Customer acquisition
• Sales
• Personal efficiency
• Management of risks
• Right
• Business development
• Exit business

"In trend" popular or recommended materials are displayed on various topics: courses, films, articles, services. For example, the Business Class course from Google and Sberbank. On this platform, it takes only 52 minutes. But I know that the same course is on a separate site and it takes much longer there.

I tried to run a course video on this platform and nothing started for me, although there is already a course page and 3 reviews. In general, the site is still raw. Hope the bugs get fixed soon. At least it is much easier to register on it than it was in 2012.

In chapter "Inspiration" hanging course "The Way of the Entrepreneur" - these are 3 documentaries by People of the Business with a total duration of 42 minutes and an article from Business Youth about the pit.

Next, you can download electronic books free without sms about Alibaba and innovation and read an article by Ukrainian information businessman Oles Timofeev. And if I didn’t manage to launch video courses, then books download perfectly in the right format.

Next section "Business start": articles from BM, Kontur and Ecwid services, video courses from Vladimir Kalaev from the IIDF, Mikhail Peregudov from the Food Party and even from Fedor Ovchinnikov, the founder of Dodo Pizza.

In chapter "Operational management" You can watch video courses on business models and free download the book "SCRUM: revolutionary method project management" for reading or in MP3 audio format, as well as read articles about management, team motivation and multitasking.

Next section "Customer Acquisition" already closer to me, so a little more about him. The book "One-page marketing plan”, courses and articles on setting up advertising and promotion in social networks.

Chapter "Sales": There are no books here yet. But there are articles from amoCRM and courses with Dashkiev and Kusakin.

Chapter "Personal Efficiency": here are several books, including "Time Drive" by Gleb Arkhangelsky in PDF and MP3, several of his own courses and articles from Megaplan.

"Management of risks": here is the whole course with " bad advice about how to fail a business. Well, and other courses and articles about human, economic and other risks and ways to avoid them.

Chapter "Right": here we have legal advice from the Ministry of Emergency Situations, Rospotrebnadzor and SKB Kontur.

Chapter "Business development": training awaits you here strategic management, scaling and capturing foreign markets.

Chapter "Out of Business": the guys provided a business path from start to finish, so there is such a rather exotic section on how to close a legal entity or sell a business.

AT "Knowledge" the same content is built in a slightly different way. You can choose from consumption types: all, read, watch, learn, act. For example, select "Watch" and the page is arranged in collections for the same items only from top to bottom from "Inspiration" to "Business Exit"

Conclusion

1. I consider the creation of such a single online platform of knowledge, services and events for entrepreneurs to be a very cool idea that moves our economy forward.
2. I believe that this topic was covered very poorly in the media, both in state and commercial ones. Initiatives of the state and state corporations that promote the development of entrepreneurship should have priority in the information field. So far, few understand the vital importance of this process.
3. By combining content from the best business coaches on the platform, the state, represented by Sberbank, recognized not only the legitimacy, but also the benefits of business education in the formats developed by the most popular business schools. This should improve the reputation of business training as a way of self-development and, in the future, increase the number of entrepreneurs in the country. The more of them, the richer the country.
4. But this platform also has serious problems. Firstly, this is the rawness of the product: a video that doesn’t work, hyperlinks leading to nothing and other small jambs, which, I hope, will be fixed soon.
5. Secondly: conceptual ill-conceived. Lots of content that is very loosely structured. Ideally, it is necessary to conduct an entrepreneurial competency test, evaluate the user and his needs, and issue content according to an individual training program. I am sure that Sberbank has enough capacity to make a working system. Otherwise, all this content is practically no different from what is posted on YouTube and the rest of the Internet, and then the question arises, why should a person use this platform if he already has YouTube?
6. Thirdly: what follows from the previous paragraph is the system of motivation. It is not enough to assess the abilities and needs of a person. It's not enough to offer him individual program learning. It is also necessary to lay motivation and the ability to use the received content in it. Today, people have access to all the knowledge of the world, but the highest popularity on the Internet is not for developing content, but for entertainment. This motivation should be laid from the first step.

On May 22, Mikhail Fedorenko, CEO of the Business Environment project for entrepreneurs, published on his page Facebook post about the search for interns. The publication attracted the attention of Russian-speaking Facebook users, who actively discussed the described working conditions. The post was deleted soon after.

Mikhail Fedorenko - CEO project "Business environment", owned by "Sberbank" and created in 2012 for the "development of entrepreneurship in Russia." Representatives of the project hold events, provide services for entrepreneurs, develop online education and affiliate programs.

In his post, Fedorenko notes that he often receives letters from applicants, although he does not recruit through Facebook:

People come to our projects either by recommendation or through agencies. But both those and those pass a rather strict secondary selection already by my specialists. It is not enough to be a great specialist, it is important that you are accepted by the team. This doesn't happen to everyone.

Fedorenko decided to "conduct an experiment": to take on several new interns for the summer, who will receive mentors from the team and "work out in the project to the fullest." Remuneration, according to Fedorenko, is not provided for such work, but despite this, in his opinion, "the demand will be serious."

The rules are: to know why you came, to listen, to hear, to be proactive, to be positive, to grasp on the fly, not to repeat yourself twice, quickly, efficiently, skillfully, intelligently, politely, professionally, not to be stupid, to know what you signed up for.

One of the advantages of working in a team Fedorenko considers the opportunity to personally meet with the CEO of the company:

But we have superhumans. Well, I'm sitting somewhere on the second floor of our supercottage in Skolkovo. Sometimes there will be an opportunity to talk to me. Sometimes I will do it on purpose.

The possibility of employment after three months of internship, however, is not guaranteed - “we see a person in detail in a week, sometimes earlier, and we know whether we are on the way or not. If not, then you leave our ranks."

Other benefits of the internship include free transport from the metro, a pass to the Skolkovo business school, access to a coffee maker, and “fresh country air”.

Workplace I don't guarantee. Chair yes. The entire working infrastructure such as a computer is your task. The printer and Wi-Fi are ours.

Due to the fact that the trainee will get into "serious stories", a "hard" confidentiality agreement will be signed with him. It also implies "restriction on the publicity of thoughts and impressions about projects and the team."

The trainees will have to perform "difficult and menial" work - however, "without humiliation", although "no one will immediately give a microscope into their hands."

Perhaps you will be disappointed in me and the team. Well, it happens. It doesn't matter to me. But there are few chances for this.

Fedorenko listed a list of criteria by which candidates will definitely not pass for a position: those who have worked everywhere but have not decided, those who are untidy and do not wash their hair, who have a weak vocabulary and no sense of humor, those “who do not understand what is respect in the broadest sense of the word.

In order to get a job in the “design thinking laboratory, agency networks and new projects that cannot yet be written about publicly,” the candidate needs, according to Fedorenko, to write a motivation letter - “there are no requirements for writing, there are only requirements for meaning.”

Surviving pictures of Fedorenko's original publication:

The editors of the site sent a request to the representatives of the "Business environment" with a request to confirm the accuracy of the described conditions and at the time of publication of this note is awaiting a response.