How to calculate the demand for car tires. Automotive store business plan

Sometimes profitable project can help solve environmental issues... Tire recycling as a business: profitability, reviews and a business plan with calculations to help the aspiring entrepreneur.

Description

The global volume of waste plastic, glass and rubber is estimated at millions of tons. Therefore, the need for recycling enterprises is increasing every year. The problem is that the equipment is expensive.

Treatment plants are even more expensive, without which the plant pollutes with emissions environment no less than trash. It is much easier and cheaper to open new landfills for waste disposal, especially in Russia with its vast expanses.

Experts believe that if we focus on small volumes of recycling, then the activity of recycling tires can be economically profitable.

There are several options for tire recycling ideas:

1. Grinding into crumbs. The resulting substance is also used for automobile parts, for a substrate in road construction, for filling sports equipment, for repairing bridges.
2. Restoration of tires. The worn out protector is removed from the tires and a new one is applied. A cold or hot technological method is used. Natural resources are significantly saved, since 30 liters of oil are needed to manufacture one tire "from scratch", and 5 liters when manufactured by the recovery method.
3. Pyrolysis. With very high temperatures fuel, gas, carbon black and steel cord are obtained from car tires. The technology is unstable, expensive and takes a long time to pay off.
4. Complete destruction by burning. This releases energy that can be used in production.

The first two technologies are environmentally friendly; when using pyrolysis and combustion, harmful substances are emitted into the atmosphere. "Dirty" production will require lengthy and expensive coordination with environmental environmental services, as well as the installation of special treatment facilities.

And given the relative innovation in tire retreading and the skeptical, cautious consumer sentiment, it is best to go into the crumb tire business.

The main difficulties in the implementation of the project are obtaining raw materials and marketing finished products... In a sparsely populated area, there will be problems with both, so production should be started near the metropolis.

Business plan

The implementation scheme looks like this:

• registration of an enterprise and obtaining permits for activities;
• study of technology;
• planning the location of production;
• purchase of equipment;
• purchase of raw materials;
• hiring workers;
• sale of finished products;
• financial calculations.

When working with recyclable materials, the competition is negligible and you do not need to engage in detailed market research. Numerous service stations and tire shops are stable suppliers of used tires, and at high construction rates, there is always a demand for recycled products.

Download ready-made business plan for recycling tires you can by.

Registration and permits

A tire recycling business can be registered in the form individual entrepreneur(800 rubles) or (4,000 rubles).

Used car tires belong to the 4th class of waste hazard - low hazardous substances. A license issued by Federal Service on supervision in the field of nature management.

The license is valid for an unlimited period, the cost of obtaining is 7,500 rubles.

In addition to the license, it is necessary to obtain work permits from the Sanitary Station and the State Fire Supervision Service.

Technology

The process of recycling tires by shredding is as follows:

1. Collection of tires.
2. Sorting and selection of recyclable tires. Removing thorns, nails and other foreign elements.
3. Cutting tires into small pieces.
4. Loading the material onto the conveyor and then into a special installation, where the rubber is crushed and the metal components of the tire are removed.
5. From the shredder, the crumb goes to the rotary crusher, where it undergoes another stage of crushing and purification from impurities.
6. To obtain the cleanest possible rubber, the material is additionally processed on a separator.
7. The crumb is sorted into fractions on a vibrating sieve.
8. To obtain an especially fine powder, the crumb is passed through a grinder.
9. Packaging for ready-to-ship products.

For storage in a warehouse, it is necessary to ensure room temperature and dry air, since high humidity has a negative effect on the recycled material.

In addition to crumb rubber, the recycling process leaves the textile component of tires and metal wire, which can be scrapped.

Premises

A tire recycling business should not be located close to residential areas. It is best to rent part of the workshop from industrial enterprise in the industrial area. In this case, you do not have to deal with bringing the premises in line with fire and sanitary standards.

The size of the mini-plant should be approximately 300 sq. m. to accommodate everything necessary equipment, a warehouse for raw materials, a warehouse for finished products and a change house for workers.

The premises must have serviceable communications - power supply, water supply, heat supply and sewerage.

Equipment

The most expensive part is the purchase of production equipment. To ensure uninterrupted technological process, you will need the following machines and accessories:

• equipment for removing the bead ring from the tire;
• machine for cutting tires;
• devices for crushing rubber into crumb of different fractions;
• conveyor for material supply;
• magnetic separator - 2 pcs .;
• air separator;
• vibrating sieve for different degrees of crumb filtration - 2 pcs .;
• bunker for collecting crumbs;
• storage bin for metal wire;
• dust cleaner;
• electrical panel;
• loader.

In addition, you need to purchase:

1. Container for packing rubber crumb.
2. Vehicle, if you plan to independently deliver products.
3. Overalls and protective equipment for workers.
4. Computer and office equipment for keeping records.

Raw materials

Used car tires for recycling can be purchased:

• at stations and;
• at large motor transport enterprises;
• at a collection point for recyclable materials, or open your own points for receiving used tires.

A big plus of tire recycling as a business is that the cost of old tires is very low, sometimes you can get it for free, and in individual cases it is possible to raise funds for disposal.

Hiring workers

Depending on the volume and schedule of work, production will require:

1. Shift supervisor - 2 people.
2. Equipment operators - 4 people.
3. Movers - 2 people.
4. Driver - 1 person
5. Receiver at the tire collection point - 1 person.
6. Product distributor - 1 person.
7. Accountant - 1 person

To save money, the business owner can take over some of the accounting, sales and general management functions.

Since the business is specific, and workers will have to deal with waste, then, most likely, the company will have a high turnover of personnel.

Sales of products

The main consumers of the mini-plant are construction organizations and enterprises for the manufacture of building materials. List of manufactured products with the inclusion of crumb rubber for improvement technical characteristics wide enough:

• moisture-resistant roofing coating;
• railway sleepers and pads;
• filler;
• shoe soles;
• road surface;
• paving slabs;
• fiber concrete;
• various rubber products.

Tire wire obtained as a result of processing is handed over to scrap metal collection points.

Financial calculations

The main article of start-up investments in the idea of ​​a processing business is the purchase of equipment. The manufacturing technology cannot be organized in a handicraft way, therefore, a full set of machines is needed to complete the production line.

The amount of capital investments consists of the following costs:

№	Naming of expenditures	Amount, rub.
1	Registration costs and permits	10 000
2	Workshop rent (2 months)	100 000
3	Renovation work indoors	60 000
4	Purchase, installation and commissioning of equipment	2 800 000
5	Purchase of vehicles	450 000
6	Purchase of raw materials and supplies	50 000
7	Product promotion	50 000
8	other expenses	30 000
Total		3 550 000

The amount of monthly production costs is roughly equal to:

On average, a recycling line can recycle 3 tons of tires per day. From this amount of raw materials, approximately 2 tons of crumb rubber and 800 kg of steel cord are obtained. The price for crumb depends on the fraction, on average it is 17 rubles / kg. Scrap metal is accepted at 6.5 rubles / kg.

There is also additional income from acceptance of tires for recycling from supplier enterprises, at 1,500 rubles / ton. Presumably, this is 20% of the total incoming tires.

The total income of the mini-plant per month is:

With annual expenses (including initial investments) in 9,010,000 rubles. and income of 14,436,000 rubles, a business with the given parameters will pay off in six months.

When considering ideas for starting a business, you need to pay attention to modern facilities information. In particular, on the Internet, you can find many tips, ranging from articles with ideas for starting a business to detailed research. a certain kind activities. Take, for example, a section such as the tire trade. And let's see if some forum can tell you how to start your own business.

Why tires

In this area, the seller is provided with a continuous, year-round (albeit with seasonal surges) influx of interested and solvent customers. The topic of how to start your own business on the forum of motorists starts with a business selling car tires.

In addition to selling tires from a manufacturer, it is quite possible to organize the sale of used rubber. After all, drivers have different attitudes towards their own safety. And if some get rid of a set of tires after the very first season, others will gladly buy "almost new" tires cheaper for their old "Zhiguli" and will ride on it for several more years.

Why forums

Most of the articles on websites, as well as customer reviews in online stores, are written by the sellers themselves or by their order. Thus, they do not fully reflect all the information about negative aspects and difficulties. For those who would like to start their own business, the forum of the corresponding direction will tell you what difficulties you will have to face.

There are many offers in any area related to trade. And they will help you choose a quality product real reviews... For those who are looking for where to start their business, the forum will help determine the range and find out the requirements of customers.

For example, it is not easy for a novice businessman to determine what tires are needed for SUVs, what buyers of tires for buses and trucks pay attention to, and what brands and models are preferred for motorcycles.

Becoming a Finnish Nokian Tires franchisee is definitely beneficial if you already have a business that lacks a brand. If you build everything from scratch, then the payback period is not clear

Tire workshop at the flagship Vianor tire center in the Leningrad Region (Photo: RIA Novosti)

Entrepreneur Dmitry Shmatov from St. Petersburg rebuilt his existing car service into a tire center under the Vianor brand in 2010. Investments of 10 million rubles. (a third of which was compensated by the franchisor) he recaptured after a little over two years. Twice a year, when motorists “change their shoes,” the monthly revenue of its tire center is about 1 million rubles, and out of season it is two times less.

Vianor in numbers

$800 million has been invested by Nokian Tires in its plant in Russia since 2005

1429 tire centers around the world are part of the Vianor network

411 Vianor centers operate in Russia

26% Nokian Tires sales are in Russia and the CIS

37,4 RUB bln rescued LLC "Nokian tire", which sells Nokian tires in Russia, in 2014

Source: company data, SPARK

Franchisor's view

The Finnish tire manufacturer Nokian Tires has one of the largest tire sales networks in Russia, operating under the Vianor brand. According to the company, now the network has 411 tire centers, of which only two are own, and the rest are franchised. In 2015, 35 outlets were opened, and 15 were closed.

According to Andrey Pantyukhov, general director of Nokian Tires Russia, in order to become a franchisee, a company must pay a one-time entrance fee of 60 thousand rubles, and then annually pay contributions to the marketing fund - 25 thousand rubles. Franchisees enter into a commercial concession agreement with Nokian Tires for a period of five years. “As a rule, franchise tire centers are opened by people with experience in this business,” explains Pantyukhov in an interview with RBC.

The requirements for the premises of the bus center are quite tough, as Vianor positions itself as a premium network. “There should be a convenient location for clients, a convenient entrance, there should be a parking and a recreation area for clients,” Pantyukhov lists. The sales area must be at least 45 sq. m, warehouse - from 100 sq. m. The franchisee must agree with the company on the external and internal design of the center. Nokian Tires recommends partners with several agencies that are familiar with the requirements for finishing work.

“A partner's investment can be small - within a few hundred thousand rubles - and consist in upgrading an existing tire center,” says Pantyukhov. - If a tire center is being built from scratch, investments can range from 40 million to 100 million rubles. - depending on the format, area and number of posts for tire fitting ". To help the partner at the start, the company provides him with gratuitous material support in the amount of 500 thousand rubles. for the first open center and up to 2 million rubles. for the next. In addition, Nokian Tires at its own expense supplies the franchisee with signs, sales and tire fitting equipment (it remains the property of the franchisor, and in the event of termination of the contract, the franchisee must return or redeem it).

Nokian Tires compensates the franchisee for half of the advertising costs of its tires. She provides uniforms for salespeople free of charge and trains salespeople free of charge twice a year. In addition, for marketing support of the franchisees, for which they pay a nominal 25 thousand rubles, Nokian Tires gives them all sorts of nice little things - fountain pens with the Vianor logo, sweets, sun blinds for cars, ice scrapers, small bags, key rings, fragrances ... “Souvenir products are given to customers for free and are very popular with them,” says Dmitry Shmatov from St. Petersburg to RBC Vianor franchisee.

The main requirement for the Vianor franchisee is to provide a multi-brand product line for the buyer, dominated by Nokian Tires' sales. Thus, new partners within five years should increase the share of both premium (Nokian Hakkapeliitta, Nokian Hakka) and mid-price segment (Nokian Nordman) to 60% of tire sales in the center. Nokian Tires has no control over the selection of other brands in the range of partner tire centers, but they must be available. “We can sell tires of any brands, but Nokian tires are our priority,” Alexander Makarov, manager of the Vianor tire center in Mezhdurechensk (Kemerovo region), confirmed to RBC.

In addition, Nokian Tires sets a minimum recommended selling price. The franchisor checks the centers for compliance with the requirements: they send secret buyers who monitor the assortment, prices and ensure that Vianor sellers offer the Nokian brand in the first place.

Nokian Tires does not track financial performance franchisee: it is impossible to bring more than 200 cities across Russia, where there are Vianor centers, to a single denominator, explains Pantyukhov. But the company proceeds from the assumption that any tire center should sell at least 1.5 thousand tires a year, which usually gives sales of about 8 million rubles. “These are the minimum levels - for a large number of network members, especially in large cities, turnovers are an order of magnitude higher than these figures,” says Pantyukhov.

Franchisee's view

Dmitry Baginsky, Commercial Director of the Vianor tire center network in Barnaul, believes that working with Nokian Tires is beneficial. “They themselves are looking for partners in the regions and offer interesting conditions for cooperation,” he told RBC. Baginsky opened the first center under the Vianor brand in Barnaul in 2008, re-equipping the existing tire fitting, now he manages four points. Investments in the latter, built from scratch and opened in December 2014, were about 60 million rubles. It has an area of ​​about 1 thousand square meters. m there is not only tire service, but also a large shopping room, and a warehouse.

Shmatov from St. Petersburg already owned a car service when in 2010 he decided to attach a tire fitting and a shop to it; since he already had land, communications and part of buildings, investments did not exceed 10 million rubles. He returned them after a little over two years of work. Alexander Nakonechny from Novosibirsk says that the re-equipment of the existing center (without significant construction works) will cost 1-2 million rubles, which can be returned in six months.

The revenue of tire centers is subject to seasonality: in the high season (March — April and October — November), when there is a massive "re-shoe" of cars, it can differ several times from the indicators of the low season (the remaining eight months of the year). Shmatov from St. Petersburg says about 0.5 million in low season and 1 million rubles. a month in high, and Baginsky from Barnaul - about 2.5-25 million rubles. for a tire center with an area of ​​1 thousand sq. m. Such a big difference is explained not only by the surge in tire sales and demand for tire fitting. Oleg Khryaschev from Dmitrov near Moscow says that the conversion of buyers of new tires to customers of tire fitting reaches 90%. “Almost everyone who buys tires prefers to install them there,” he tells RBC. - But the additional income depends on the number of tire service racks: if you have only one post, then all customers cannot be offered to “change shoes”. The representative of the Kirov company "Regionshina" says the average revenue of the Vianor center is 2-3 million rubles. per month, Nakonechny from Novosibirsk - about fluctuations of 1.5-2.5 million rubles. per month. “In the off-season, the tires generally stand still, the rest of the goods work,” says Khryashchev from Dmitrov. According to him, in the low season, “off-season” (oil, accessories, spare parts) can bring up to 40% of the revenue - twice as much as in the high season.

Nokian Tires has no control over the margin. "V better times our margin is 10-15% to the minimum price, says Nakonechny from Novosibirsk. - When the season ends and many are left with leftovers, anarchy begins at the price - a holiday for the client. Traders drop to 5%, and someone, probably, sells at the purchase price. " Shmatov from St. Petersburg says that some tire brands provide retailers with a rebate of 10-15% of their sales. Stores, knowing that they are guaranteed to receive a percentage of sales, sell such tires at the purchase price.

Not a single Vianor franchisee wanted to name the absolute values ​​of profits: most say an average annual rate of 10-15% of revenue.

Additional discounts from the manufacturer allow to increase the marginality of the business. According to Baginsky from Barnaul, from a certain sales volume (“several thousand tires per month”) Nokian Tires allows buying tires directly from the Vsevolozhsk plant, bypassing distributors, which significantly reduces costs, since the manufacturer pays for the delivery of tires. “Reducing logistics costs allowed us to save 2.5% of the purchase cost that we paid for delivery to distributors,” says Baginsky. For partners who buy tires directly from the company, other concessions are possible, for example, deferred payments.

Only large partners have the opportunity to buy directly from the manufacturer - from a thousand tires a month, complains Shmatov from St. Petersburg. However, according to Baginsky, with smaller volumes it is unprofitable: "The truck assumes the volume of 800 to 1200 tires, with smaller volumes, no manufacturer is interested in this." There are no restrictions on the volume and frequency of purchases from regional distributors (35 in the country). “During the season - October – November and March – April - you can buy tires once a week,” says Shmatov from St. Petersburg. Out of season, he makes purchases usually once a month.

Most franchisees easily comply with the requirement for a 60% share of Nokian Tires' products in sales. In Mezhdurechensk and Kirov, the share of Finnish tires even reaches 70%, but Nakonechny from Novosibirsk says that in the capital of Siberia even a share of 40% is considered a good indicator. “Other brands have historically flourished in our region, such as Bridgestone,” he explains. According to the entrepreneur, Nokian Tires is sympathetic to deviations from the standards - the competition with other brands is quite high, and no one wants to lose the sales channel.

According to Khryashchev from Dmitrov, a big plus for Nokian Tires is the extended tire warranty. “We change or repair tires for free, regardless of the nature of the damage: a hernia, a rupture, a puncture that cannot be repaired,” he says. The warranty is unlimited as long as the tire is in service (tread height is not lower than 4 mm). Nokian Tires will reimburse all expenses incurred by the franchisee for warranty work.

There used to be a surcharge!

One of the main difficulties in the tire business, the franchisees interviewed by RBC, called the increased competition from online stores, which led to a drop in the markup for Nokian Tires tires several times. “About six years ago, we had a margin of 40-50%,” admits Baginsky from Barnaul. In addition, branded tire centers began to lose customers due to the fact that products began to be sold in hypermarkets at minimal prices, noted two entrepreneurs interviewed by RBC. “Hypermarkets really squeeze all the juice out of entrepreneurs, but in the case of Nokian, this effect is less noticeable, since the company controls the minimum price for its products there, too,” said Shmatov from St. Petersburg.

We have collected the questions that are most often asked by our clients and answered them in one painful article.

- How to choose tires?

On the market great amount tires from different manufacturers with different characteristics and prices. It is very difficult for an ordinary buyer to choose the right one what he needs.

Tire production is a high-tech process. It is impossible to produce tires in the "basements of the Moscow region".

One price, one quality

Among tire manufacturers, like other products, there are well-known names - brands. Manufacturers closely monitor each other's achievements and do not give the competitor a strong lead. To say that someone is better and someone is worse is not entirely true. You can say that all tires are the same if you compare tires in the same price niche.... Sellers use the following tactic: the best tire is the one in stock. Therefore, the question of which manufacturer is the best will not help you make the right decision.

Each product has its own price

Tires are very easy to understand - the more expensive the tires, the more famous the brand and the better the quality. All manufacturers offer the lineup tires at different prices in order to cover the entire market, which clearly speaks of their quality. Not every consumer is ready to buy expensive tires, just like not everyone drives a luxury car.

One manufacturer - different tires

Sometimes you can hear: “I did not like this manufacturer so much, I don’t need to offer it”. Believe me, as Mercedes has an "A" class, which you may not like, there is also an S class, from which you will be delighted, or maybe you are quite satisfied with the E class. We all know there is a price for everything. Everything is the same in the tires.

A, E and S classes
Mercedes – Benz

The current classification of passenger cars was developed in the mid-90s. Each class designates a body type.

From Wikipedia

You can't cheat on the internet

None of the tire sellers in the Internet age will sell you a cheap product and vice versa, since there is a risk of losing a customer forever.

Conclusion: the choice of the bus should depend on the capabilities of your wallet.

If you want to get the latest technology tire industry, we will gladly offer them to you, but neither here nor elsewhere can you get the latest high-end tire model for three kopecks. Retail network NA KOLESAH.RU is a multi-brand seller. We have everything for every taste and wishes!

- How to choose summer tires?

Is it worth it or not to "change shoes" in the spring your car? Many people still cannot answer this question and continue to ride winter tires in the summer. This is especially noticeable when winter tires are non-studded and the car needs to be sold. It is worse when the tires are with spikes - you can't really ride with them, since the grinding of spikes on the asphalt will be annoying. Besides that winter and summer tires have different tread patterns, they are made of rubber with different properties... Winter tires are made from softer types of rubber. Therefore, in the summer heat, softening, they lose their performance. Let's just say: all their advantages for the winter disappear on the summer molten asphalt. Summer tires, on the other hand, are more rigid. As a result, in winter frosts, they become too elastic in order to provide normal grip of the wheels with the road surface.

Thrifty drivers change tires in a timely manner, preserving the properties of the tires, and the tire use is increased without compromising safety.

In the figure, we see that the most expensive tire costs 9,500 rubles, and the cheapest - 2,201 rubles.

You can move the slider to match tires in different price niches. The next question to be treated with cold calculation: "How much am I willing to pay?" Just like you decide in a shoe store, cosmetics store, clothing store and restaurants. The manufacturer, laying in the tire production formula maximum amount technology spends money on it. The more new technologies, expensive additives are invested in a tire, the more expensive it will be. It is not customary for a manufacturer to sell a low-quality product for a lot of money.

The main parameters of summer tires

Price-to-brand ratio

Traction performance

Exchange rate stability

Noisiness

Comfort

Controllability

Wear resistance

Counteracting aquaplaning

Cornering stability

Speed ​​mode

None of these parameters can be estimated for yourself until you start using tires. It is impossible to estimate the level of a restaurant until you try the salad from the menu.

The manufacturer sets a fair price for the product, based on the costs that are invested in the production of a particular model.

A good thing is expensive - this is the rule of the market.

- What are interchangeable tire sizes?

The manufacturer often recommends several sizes of tires of different widths and diameters for one car, prescribing this in the technical documentation.

The site "On Koles.RU" contains a selection of all the manufacturers' recommendations. Having indicated the data of your car, you can safely use the information on the interchangeability of tires and, accordingly, wheel disks on the car.

Sometimes professional tuning shops use tire sizes that contradict those prescribed by the car manufacturer. This is done with the aim of improving appearance car to get a sportier or more aggressive look. Ateliers closely interact with manufacturers, receiving confirmation from them for changes technical parameters car including tires.

The question is often asked: "Is it possible for me to install the tires left over from a car broken by a neighbor?" Remember, tires are very important element car, on which, first of all, the safety of the driver depends.

In this case, the selection of tires by standard size on the website will give you all the information. We recommend relying on two sources - our selection of tires and the technical passport of the car. When designing a car, developers calculate, sometimes even empirically, based on operating practice, what tires should be. By changing the parameters of the tire, that is, by installing tires of a larger or smaller size, you violate the technical characteristics. The car may be prettier, but it could jeopardize the safety of you and your loved ones. The company "Na Kolesakh.RU" does not recommend that you do this.

The second case, let's call it tuning. We recommend that you contact a tuning studio for a recommendation specifically for your car. Companies that do it seriously should have patents for car improvement. But if you just “cut your fenders with a grinder” and want to install tires, focusing exclusively on your taste, we would not want to participate in this life-threatening adventure. By doing technical requirements, you will always be safe.

The programmers of the company have developed a Tire Applicability Calculator. It is available in the app for Android and iOS platforms. Using a tire comparison calculator, you will get information about the change in performance when changing size.

Appendix
for your phone
or tablet

Selection of tires and wheels by car and motorcycle make and registration for installation services

- How to choose winter tires?

There are some basic tips for choosing winter tires.

Don't expect frost and snow. Change the tires as soon as the temperature is consistently around +5. The sooner you do this, the:

• Spend less
  time
• More attention
  the seller will give you
• The safer you will be yourself
  feel at peak of bad weather

A winter tire is a car tire specially designed for use in the cold season at temperatures below +7 ° C.

From Wikipedia

Do you need thorns

In the shops of the Na Kolesakh.RU network you will be offered a large selection of tires, but it is quite difficult to find a product when the buyer does not know what he wants. We have prepared a small test for those who cannot decide which tires to choose. Do not take this as a dogma, but it will help you make your own choice, relying on the operation of your car. Believe me, if you yourself do not know what tires you need, how can the seller know about it? The test below is not always available during peak sales season.

Answer the questions by choosing "W" and "N / W".

The first studded snow tires were created in 1933 by Michelin.

From Wikipedia

1. Minimum temperatures in your area:
   • Not lower than −15 - N / W
   • −15 and below - Sh
2. How they work in the city utility services:
   • The snow is removed, the roads are watered with an anti-freeze composition - N / W
   • The roads are snowy, the snow is rammed and the asphalt is not visible - Sh
3. Driving experience:
   • Up to 5 years old - Sh
   • More than 5 years - N / W
4. Where do you go most often?
   • Only in the city - N / W(but pay attention to point 2)
   • In the city and outside the city - Sh
5. Does the car have an ABC?
   • Yes - N / W
   • Not - Sh
6. Where do you have to park at home and office in winter?
   • In a paid guarded parking lot - N / W
   • In the yard or whatever happens - Sh
7. What kind of driving do you prefer?
   • Aggressive, fast, fast - Sh
   • Calm, on a familiar road - N / W
8. Car drive:
   • Rear - Sh
   • Front - Sh
   • Full - N / W
9. Spikes destroy the road surface:
   • It worries me, but I often move in the snow - Sh
   • I want to keep the roads - N / W

Count the number of "W" and "N / W". If you scored more "W", then studded tires are preferable for you, if "H / W" - order non-studded tires and you won't be mistaken.

If you passed the test and still decided to buy other tires than indicated in the result, we respect your independent choice. The main thing for us is that you know what you need.

You can do it yourself without wasting your time on calls, especially during the peak season of sales.

The seller has enough information to answer where the goods are located and whether they are in stock at all. To form a response, he uses software, to which the company's website is also connected. We suggest that you use them yourself and do not waste time on calls and communication with sellers who do not have time to answer during the peak sales season.

The product indicated on the site is in stock. If a product is sold or reserved, it immediately disappears from the free sale and, as a result, from the site.

If you have selected a brand, model and size, the site will show everything that is in stock.

What to look for

• Product availability. The quantity is usually indicated up to 12 pieces. This means that there are 12 or more of these tires in stock. It is better to place an order through an electronic shopping cart to reserve a product for yourself.
• Quantity of goods. The product can remain 1 unit (this will be indicated on the website). Be careful here. If it is indicated that there is only one item left, you do not need to specify whether this is the case or not. It is not our policy to hide goods from buyers. It is not necessary to demand to find 3 more tires or wheels, as you need them. It does not depend on the manager. As soon as tires go on sale, they will immediately appear on the site with an indication of the warehouse or store where they arrived.
• Where is this product located. You can find out by clicking on the link "Availability in stores".

This sign marks the product that is in stock.

Having chosen the product in stock, determine the required quantity and put it in the "Cart". That's all you need to do. Then the system will do everything automatically and will notify you when the goods will be delivered to you or when you can drive up and pick it up at the store.

If you did not find your tire or rim size on the website

• Check if you have specified the correct tire or rim size.
• If you have selected the size for the car, then use the selection by size or vice versa.
• If you entered all the parameters correctly and the program replied that there is no such size available, then most likely we will not be able to help you.

Be sure to leave a comment or write in the "Book of Complaints and Suggestions" about the lack of the size you need.

- What affects the year of manufacture of the tire

The seller will not always be able to answer this question exactly by phone, since at the time of accepting the order, the tire may be in another warehouse. Let's figure it out on our own. The question is important and often arises from buyers. What is the rule for manufacturers?

Manufacturer's rule: a tire is considered new for 5 years. This means that it can be sold within 5 years from the date of production.

Sometimes this point is confused, considering that 5 years is the tire's shelf life, but this is not the case. In this regard, there is an official letter from the certification body. There is no one above this institution. The courts accept their expert opinions to handle cases related to road accidents and all sorts of damages. Very rarely, tires do not have time to be sold in 2 years, but if you suddenly come across an "older" tire, there is nothing to worry about. According to the Law "On Protection of Consumer Rights", you can return the product you did not like.

The company "Na Kolesakh.ru" closely monitors its assortment and dates of tire production. If you have been sold or offered a tire in our stores that is more than 5 years old, please inform us in “ Book of complaints and suggestions"Located on the site.

- How to view all brands of tires and wheels on the site?

There are two possible options for viewing all brands of a product.

Catalog

Use the view of all the brands presented on the site if you want to familiarize yourself with the range of tires and wheels that our network sells. To do this, select a product (tires, wheels, etc.), and the site will present you with the full range of brands presented this season. We warn you: this is a very large amount of information - about 15,000 names of tires and wheels. Having revealed the brand, you can see all the models presented this season that are on sale. The item is in stock with green checkmarks. If you open the model separately, you can get more detailed information: size, characteristics, availability, in which warehouse is located, etc. Use this view only if you want to get acquainted with the assortment of the company as a whole. Do not select a product for your car in this way, as what you may like in terms of parameters may not suit your car.

Summer, winter or all-season tires are marked with these icons

Icons for cast or
forged wheels

Selection of goods by car

To see the brands of those products that are sized for your vehicle, use the selection by vehicle or by size. Specify the parameters of your car or dimensions, and the program will automatically select for you all the available brands suitable for your car. Take your time to call. Better to "play" with the program yourself and choose the most optimal option, which will suit you in all respects.

- What depends on the country of the tire manufacturer?

Very often sellers have to answer the same questions of the buyer: "What is better, Continental or Nokian, Bridgestone or Yokohama?" This is understandable, usually it is difficult for a car owner to understand the variety of brands and models. To answer this question, it is necessary to see through the eyes of professionals what the market of tire manufacturers is like, who is the leader and why?

The leader in the tire industry, as in principle in other areas of business, is the company that sells the most.

Bridgestone has long been the world leader, and Continental has been the European sales leader. Although I am sure that among the readers there may be motorists who did not like the operation of these brands' tires. On the contrary, I liked Nokian or Yokohama tires, the share of sales of which in the world is much lower.

Why is that? In fact, the situation is the same with any other product. Ask yourself and your friends which refrigerator is the best, which milk is the tastiest, which clock is the most accurate, and you will see: how many people - so many opinions.

The answer is contained in three points:

Manufacturers are in fierce competition. In order for a product to sell, you must constantly improve it and sell it as expensive as possible. Accordingly, as soon as a new innovative tire (and the most expensive) goes on sale, other manufacturers instantly study what has been introduced and try to do it even better, or at least at the same level. The manufacturer strictly controls his production, and if he managed to save on production, work force, this will not change the price on the market for this product, since its quality is impeccable. The only thing that can change the price of a product is competition.

2. Personal attachment to the brand

An important buying argument is our personal feeling of operating comfort. We enjoy what we use famous brand, are satisfied with its quality and get moral satisfaction from it. It also happens the other way around - we expect more and remain disappointed.

We constantly receive all sorts of information that affects our attitude to brands. One brand organizes races, another organizes a test drive, and a third sponsors a charity event. We ourselves do not notice how this forms our respect for the brand. These are very expensive and well thought out marketing techniques.

How we make a selection of any product in the store

We come to the store and see the product we need (for example, a refrigerator). The question arises: can we pay for what we liked, because the manufacturer, putting on sale the most improved product, sets the maximum price for it. If the price is too high for us, we take the goods that are cheaper. The most interesting thing is that the goods can be offered cheaper by the same manufacturer. It's just that the more affordable model will lack some of the latest features.

Each manufacturer understands that it is impossible to sell only expensive tires, since the company will have a small share in the large market “pie”. Therefore, the manufacturer is trying to get a larger market share, load more of its production and sell tires in different price niches. But the cheaper the tire, the less technologically advanced its production.

Let's summarize:

Large corporations have already thought of everything for us, and the maximum that we can do before entering the site is to check the contents of our wallet. Answer yourself to the question: “How much am I willing to spend on tires for my“ swallow ”? Choose the size that suits you on the website, and the program will offer several brands and models. There is a “price slider” at the top that will allow you to keep the tires only in the price range that suits you. In tires, as in any other product, more is more expensive.

Take what is closer to what you've already heard about, in other words, whose marketing has worked better. Remember: tires of different brands at the same price are absolutely the same in operation. If you have experience of personal operation, rely on it. Do not be afraid to experiment: if there are many tires of different brands in one price niche, take one that you haven’t driven yet. Don't be discouraged if you can't get the most expensive tire. Not everyone can afford the most expensive phone, but at the same time everyone has phones, and the ability to make calls does not bring any less pleasure.

Year of life of an online store of tires and wheels from the first days: the cost of creation, the annual budget, the cost of a click and some figures concerning the company's turnover.

In March 2014, Pavel Emelyanov, the director of “Protector” tire fitting service, contacted our studio with a proposal to make a website for them selling tires and wheels.

The tire service was located in a very good place, in the center of the city, with a convenient entrance, where there are no traffic jams, which is a rarity for our city.

location of the tire service “24shina.rf

Pavel said that he plans to start selling tires at retail. It is not planned to have its own stock of tires yet, the tires will be bought for the client from the suppliers' warehouses (the emphasis is also placed on finding rare tire models, and selling one piece at a time). There are 6 main tire suppliers in Krasnoyarsk, who supply tires to almost all shops in the city.

At the time of the launch of the site, 41 online tire stores were already operating in Krasnoyarsk. Therefore, we had to work hard not to stay 42nd.

The scheme of the online store:

1. The sales will be organized through the online store.
2. After placing an order, the client must pay for the purchase on the website or at the office (in the tire service).
3. After payment, Pavel buys the necessary tires from suppliers and hands them over to the client at the goods pick-up center or delivers them to a convenient address for the client. (Basically, customers pick up goods from the distribution center, where they can immediately change their shoes with a discount of up to 25%, which is what they do in most cases. This is attracting customers to tire fitting as well).

The first thing to do was create a website.

To create a website, we considered two options:

• Creation of an exclusive store - 250 - 400 thousand rubles
• Using a template - from 31 to 78 thousand rubles

We stopped at the template, because at that time the guys could not afford to pay 250 - 400 thousand rubles for the site, and there was no point in that.

We found a wonderful template on the Bitrix engine: the template for the online store of tires and wheels "Asporo". It was the highest quality template at the time. you can read about all the possibilities of the template.

The advantage of this template is that it already has a mobile version, which is especially important today. According to our statistics, 16.8% of beds visit the site with mobile phones and tablets. To the site with mobile devices they go not only to buy goods, but also in emergency cases when urgent wheel repairs are required (puncture or cut).

Estimate:

* a full list of works and their cost for the period from April 1, 2014 to May 1, 2015, including the costs of promoting and advertising the site

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