Ready-made business plan for an interior photo studio. Business plan for opening a photography studio

What is the article about?

How to open a photo studio from scratch - step by step instructions

In this article, we provide detailed instructions how to open a photo studio from scratch, what is needed for this, and how much such an enterprise earns.

Below we present detailed business plan photo studios and consider the following important points of the organization of the case:

• How to open a photography studio for rent and choose the right space;
• How to open an individual entrepreneur for a photo studio, preparing documents;
• Photo studio equipment, its cost;
• How to open a photography studio small town, and make it popular and profitable, ways to promote.

Business registration

Register best as IP it's easier and cheaper. Required codes OKVED: 74.20.

– “Activities in the field of photography” and 47 – “Retail trade, except for trade in motor vehicles and motorcycles”.

The second code is required if the studio plans to sell goods.

Services

The main services of the company:

1. Photos of the documents;
2. Carrying out studio shootings, including interior ones;
3. Shooting for business, subject photo shoots, food photography;
4. You can profitably rent a photo studio for photo shoots;
5. Printing photos from removable media;
6. Development of graduation albums, photo retouching;
7. Sale of related products - flash cards, batteries, disks, albums, etc.

Market analysis

To carefully plan how to open a photo studio, where to start and calculate the costs, you need to decide on the target audience.

The main clients are photographers renting a salon for shooting, young people, couples with children, future newlyweds (shooting Love Story).

room

An additional clientele for printing photos on documents will allow you to get accommodation near universities, migration services, and other government agencies.

The area of ​​the room is 60 square meters. Of these, 40 sq. m - studio, 15 sq. m - reception with an administrator's desk and a small shop, 5 sq. m - bathroom.

Studio requirements:

• Underfloor heating, laminate or commercial linoleum should be used as a coating;
• Ceiling height - from three meters;
• Large windows draped in dark fabric. Drapery is needed for shooting with shutter speed set by light. It should be possible to easily remove the fabric from the windows;
• Monochromatic wall decoration;
• The presence of an air conditioner;
• System fire safety, evacuation scheme, fire extinguisher.

Renting a room requires a monthly cost of $800-900. In how to open a creative photo studio, design is of great importance. You need to make your establishment a popular and fashionable place. It will cost about $ 1500 for repairs and decoration.

Photo salon equipment

What do you need to buy to open your own photography studio?

professional equipment

For a small company you will need:

1. Digital camera and two interchangeable lenses – 2500-2700 $.

   Good cameras are offered by Canon and Nikon, lenses - by Sigma, Tamron;

2. 4 light sources different power (they are also flashes or monoblocks) of 400-800 J - $ 1200-1300. Falcon Eyes, Profoto, Bowens, Godox;
3. 4 flash stands.

   Of these, three are standard (2-4 meters), one stand is a crane. total cost- $150. Manfrotto, Falcon, Godox;

4. Three softboxes different sizes - $ 130. Bowens, Green Bean, Lumifor, Dedolight;
5. 2 photo umbrellas – 80-90 $.

   Lastolite, Elinchrom;

6. Two stripboxes- $150. Falcon Eyes, Godox, Hensel;
7. Two reflectors(1 with curtains) - $ 200-230. Profoto, Elinchrom, Bowens;
8. Octobox – 130-150 $.

   Hensel, Fujimi, Godox;

9. beauty dish- 120-130 $. Lumifor, Falcon Eyes, Godox;
10. Two reflectors- $25. Lastolite, Westcott;
11. Jelly color filters for flashes (6 pcs.) - $ 90-100.

    Maxilite, Falcon Eyes, Bowens;

12. Radio synchronizers for flashes (2 pcs.) - $ 80-100. Youngnuo, Aputure, Godox;
13. Set of paper backgrounds different colors - $ 150-200.

    Polaroid, Savage, Colorama;

14. background holder automatic - $ 150-170. Manfrotto, Phottix;
15. Accessories(memory cards, batteries, cables, fasteners) - $ 100. DigiCare, Fujimi, Nikon, Pro, Transcend;
16. photo printer- 70-100 $. Zebra, Conica, Canon;
17. Computer or laptop– $450. Asus, HP, Lenovo.

Furniture and software

To open a small photo studio, you will need to purchase furniture and showcases for the reception area. It will cost about $700 to buy display cases, a wardrobe, a table, a chair, a sofa for visitors, an air conditioner, a telephone, and a cooler.

For the arrangement of the bathroom, you should lay an amount of about $ 170-200.

How to open your interior photography studio from scratch

In a small room, it is realistic to arrange five interior zones.

The most popular options: an area with a fireplace for family photo shoots, a boudoir option with a mirror and a bed, a cozy area with a wide window and blankets / pillows, a brick wall and a leather sofa, a bar counter, etc. Thematic corners are created for the holidays: New Year's, co For Valentine's Day, for Halloween, etc. It is convenient to style an area with a fireplace.

Don't forget about the kids. Opening a photo studio for children is dooming yourself to a too narrow direction, but it is worth equipping a children's corner. There is always a steady demand for family and children's photo shoots.

For a standard photo zone with removable paper backgrounds, 2-3 square meters is enough; for interiors, a space of 4-5 square meters is required. m.

The cost of equipping one site with scenery is from $ 200-300. In total, you will need from $ 1,500.

Pricing

How can a beginner open a photo studio and correctly navigate the prices? Analyze the average prices of similar establishments in the city and form your own price list based on them.

To get started, set the following price tags:

• Shooting, including interior, with a studio photographer - $ 60. The premium class service includes the work of a makeup artist, a printout of several photos and costs from $70-80;
• Studio rent – ​​$13/hour;
• Retouching – $5/photo;
• Creation of photobooks and albums – from $23.

Staff

The studio staff consists of three people. Photographer, sales manager and technical assistant setting up lights and advising clients.

Almost every photographer dreams of becoming a professional photographer and opening a photo studio, so there are many who want to work for you on a permanent basis. The photographer receives from 50% of the cost of shooting, the salary of the administrator and assistant takes $ 700 per month.

Marketing plan (advertising)

Step-by-step instructions on how to open an interior photo studio and promote a business include the following activities:

1. The outdoor sign of the company will require investments in the amount of $ 300-400;
2. Creation of a logo and corporate identity – 100 $;
3. Printed promotional materials (business cards, flyers) - $100;
4. Website development, detailed description services, studio portfolio – from $100.

Sales promotion methods and promotion channels

Promotions for regular customers, discounts for the second and third hour of studio rental, etc. work great.

The first clients should be looked for among the members of photo clubs and in advertising agencies. The most effective advertising on the Internet: website promotion, promotion in social networks.

Costs and profits

To properly open a photo studio, calculate in detail the investments in the business:

• Documents - $60;
• Renting a room for six months ahead, repair, finishing, conducting the necessary communications - about $ 7,000;
• Purchase of equipment, furniture, design of photo zones - 10 thousand dollars;
• Promotional events - 700 $.

Capital cost is approximately $18,000. Monthly expenses (salary, utility bills, rent) – $1,600. Add here the purchase of goods for sale - $ 1,500. Only 3100 $.

The studio will receive the minimum profit when renting a salon for at least 2-3 hours a day, 10-12 orders for shooting by a full-time photographer, and making several albums. Together with sales of related products, monthly net profit will be about $600-800. This figure is increasing every month.

A detailed plan on how to open a small photo studio will allow you to foresee all costs and plan the work of the company. Such a business will only expand and flourish over time, gaining popularity and fame among customers.

Related HD videos:

Photo studio business plan

Photo salons, photo studios - at first glance, it may seem that this type of business has lost its popularity. All those who think so are deeply mistaken.

It would seem that new things can be done when digital technologies burst into our lives. Now almost everyone knows how to take pictures and print pictures.

Then why do we need salons where masters work wonders?

In the modern world, the market for photo services is developing by leaps and bounds. Photography has long won our hearts and has become an integral part of everyone's life. This type of product enjoys constant success among the population of all social strata and positions.

The leading place in the segment of this market is adequately occupied by private entrepreneurs and enterprises in need of promotional products, as well as ordinary people who prefer high-quality professional photos. Your attention is invited to a business plan: "How to open a photo studio?".

The relevance of this type of business

Home purpose This type of human creative activity is to provide everyone with good pictures that meet high aesthetic requirements.

Priority a task- providing services of the highest quality.

Photo salons and photo studios are especially relevant among novice businessmen. If desired, an amateur can grow into a real pro and open a photo studio from scratch with a list of various services.

For example, you can offer clients to use the services of a professional makeup artist - everyone wants to make their appearance even more attractive.

The owner of the salon will be able to have a double benefit from this.

Summarizing the above, we can safely say that the most relevant area today is the service sector, which includes photography.

Analysis of the photo services market and competitors

Analyzing this area entrepreneurial activity, at the moment its state can be characterized as transitional. And this is due to the fact that the market of digital technologies is only emerging and forming in Russia.

It is possible to define several indicators characterizing the prospects for the development of this type of business.

• Russian association trading companies and manufacturers of household appliances conducted research, as a result of which it turned out that about 40% of Russian families have cameras. There are far more film cameras than digital cameras.
• The modern market is not sufficiently saturated with new generation equipment. There is a rather high risk of purchasing low-quality products.
• Sales of digital cameras are steadily growing, indicating that the consumer market is not completely saturated.

Today we can state the following fact: with the increase in the number of sales of cameras, the need for the provision of photo workshop services is significantly reduced.

Photo processing and printing technologies have become more accessible. Almost everyone has an inkjet or laser printer at home.

Scientific developments allow you to get high-quality images at an affordable price at home.

Analyzing the industry market in this area, we can conclude that a surge of interest in this type of business is yet to come. These forecasts are associated with an increase in sales of professional equipment. There is no strong competition in the market at the moment.

Therefore, the advice to all comers is to enter the business right now.

An analysis of competitors suggests that there are not many professional studios in Russia that are ready to compete with European standards.

Therefore, when opening your own business in this area, you need to carefully weigh the pros and cons.

If you decide to try your hand at creating beautiful pictures, you need to attend courses or seminars of famous masters, learn from them in high-quality shooting, try to create a creative atmosphere in your team and try to find a creative approach to each client.

What do you need to open a photography studio?

In order to open a photo studio, it is not necessary to have a license, it is enough to be an individual entrepreneur. As in any other business, it is important to take a responsible approach to the choice of premises and recruitment of personnel.

Location and decor

At the very beginning of the business, it is preferable to rent space for a photo studio.

The location of the salon should meet your preferences in work. If you plan to fulfill only corporate orders, then it is quite possible to use the premises in the industrial zone.

To serve private clients, you need to choose a building closer to the city center, near the location of a large number of people.

It can be educational establishments or government agencies.

Do not forget about convenient parking spaces - if they are absent, it is unlikely that a wedding cortege will be able to drive up to your salon.

The main requirement for the premises under the photo studio is the height of the ceilings - it must be at least 3 meters, the area - at least 50-60 sq.m.

The largest number of square meters will have to be allocated for a place for shooting. A lot of space will be occupied by equipment, so it will not be possible to save.

You will also need a place for a make-up artist and an area for an administrator.

It is not possible to convert an ordinary apartment into a professional studio - the height of the ceilings will not allow this. If the ceiling is not high enough, it will be impossible to set the lighting for good shooting.

The design of the studio will depend entirely on the preferences of the photographer. The walls are usually painted white or gray - the main thing is that they be in the same tone. The windows are closed with blinds or thick curtains - this is necessary for shooting with long exposures.

Photo studio equipment

Now you need to figure out what equipment you need for a photo studio? To open a studio, you will have to fork out for the minimum set of necessary:

• professional camera with interchangeable lenses. At the beginning of your creative journey, it is not at all necessary to acquire expensive property, since you cannot be completely sure of the success of the enterprise. If your plans include cooperation with advertising agencies, then in this case you will have to spend money on more expensive equipment;
• you will need at least 4 pieces of lighting equipment for a photo studio. The kit should include additional elements (stands, honeycomb nozzle, softboxes, light meter, curtains);
• the photographer can not do without special backgrounds. You can purchase disposable paper or reusable fabric;
• for visitors it is necessary to install a large mirror and a screen for the possible changing of clients;
• for the administrator - a table, a chair, a computer.

Staff

The staffing for the studio includes an experienced photographer. If you manage to get a talented master, consider that half of the work is done.

This person should be calling card salon, his work should attract, not repel customers. Even among newcomers to this business, you can find gifted and capable guys.

Before entering into an agreement with a candidate for this position, check out his portfolio, from which you can draw conclusions about the creativity and originality of the master.

A good administrator will be able to make the business successful and rapidly growing.

Photo studio services

If there are those who doubt whether it is worth opening a photo studio, then you can safely refute their doubts. And there are several reasons for this:

1. Sufficiently tough competition has not yet formed in this market;

2. Demand for quality photography is steadily growing in the following areas:

• advertising booklets, high-quality photos for various catalogs, calendars, posters, postcards and magazine publications;
• work at exhibitions, competitions, presentations and other events: they may not bring you new customers, but the fact that a large number of people will know about your studio is a fact;
• high-quality shooting at celebrations: weddings, birthdays, anniversaries, corporate parties;
• photographs for passport and other documents;
• Love Story shooting, glamorous, creative photo session, family photo shoot, mum-to-be photo shoot, baby photo, pet photo;
• subject photography - these are pictures of individual objects or groups of objects that are interconnected by an ideological composition (such work is performed for advertising purposes).

In addition, you can see additional types services: professional make-up, printing of photo books and photo albums, art painting henna on the body, etc.

As can be seen from the above, the services that a professional photography studio can provide on modern market weight.

How to open a photo studio: step by step instructions

If you have come to the conclusion that photography is your calling and decide to open your own studio, you need to arrange everything in accordance with current legislation. There are two points to pay attention to when starting a business,

First, it is necessary to clearly define organizational and legal component. There are 3 options here:

• you register as an individual and pay 13% tax,
• register as an individual entrepreneur and pay either 6% of income or 15% of profit,
• LLC registration. In this case, you will have to pay taxes according to the system that is designed specifically for this form of business. If your annual turnover will be less than 60 million rubles, a simplified taxation option is possible.

In the case of an LLC and an individual entrepreneur, there are pros and cons, therefore, before making a final choice, consult a competent lawyer.

Secondly, it is necessary to correctly compose non-residential premises lease documents under the photo studio. If you can't handle it on your own correct design documents, seek the assistance of a qualified lawyer. He will help you collect all the necessary paperwork.

Some points to pay special attention to:

• date and place of conclusion of the contract,
• price and subject of the contract,
• terms and details of the parties.

Do not forget to check with the landlord for documents confirming the right to own this premises, and if there are any restrictions regarding this structure. It is also worth finding out if the owner is in trouble with the law. Be sure to specify the terms of payment of rent and possible changes in payment.

In the case of paying customers in cash, you need to install in the studio cash register.

If you are concerned about any legal issues, seek the advice of specialists so that there are no serious problems and you do not lose your business.

Photo studio advertising

If you have already decided, and most importantly, you know how to open a photo studio, then you should consider that for the fruitful work of your enterprise, you need to competently conduct an advertising campaign.

These responsibilities should be placed on the shoulders of the administrator.

It will be good if you organize an exhibition of your work and take part in other people's shows. A good result gives distribution advertising booklets or brochures at points of sale of professional equipment.

Costs and profits

How much does it cost to open a photography studio?

In addition to the cost of opening a studio, you will need to invest some money in equipment, props, furniture and some items to create additional comfort.

From your own funds, you will have to invest about 250 thousand rubles, you will also have to attract bank loans.

The main funds are:

• camera - about 70 thousand rubles;
• lens - 100,000 rubles;
• flash - 20,000 rubles;
• lighting equipment - 150 - 200,000 rubles;
• details - 25 - 30,000 rubles;
• computer and household appliances - about 80 thousand rubles more.

According to approximate calculations, you will have to spend about 500 - 600 thousand rubles in the first few months.

Is it profitable to open a photography studio?

At first, you will work at a loss, as you will have to lower prices to attract customers. The photo studio will be able to make a profit only when fully loaded, with an 8-hour working day of the staff and your full return.

With proper loading, a photo studio can go to work up to 12 hours a day in a year. All initial investment will pay off in about a year.

The profitability of the photo studio is about 80% - this is not a bad enough figure. With a competent and efficient organization of work in a year, you can make a profit of up to 200,000 rubles. per month.

Summary

There are so many good professional photographers on the market. In order not to make a mistake when choosing personnel, it is necessary to carefully read the resume of the applicant for the position.

A document designated as a “resume” should always be at hand for every specialist. It describes the professional "life" and abilities of the applicant. Finding an employee using this document is much easier.

Thus, a well-written business plan for opening a photo studio will allow you to calculate all the pros and cons in advance. this enterprise will help in the selection of equipment and recruitment of personnel.

How to open a photography studio from scratch

Business Relevance

The times when the clients of photo studios were only models who wanted to replenish the portfolio are long gone.

Today, such institutions arouse increased interest among the general public.

To be convinced of this, it is enough to study several profiles on social networks - amateur photographs are increasingly replacing professional work.

Today, not only a professional photographer can open a photo salon, but also an entrepreneur for profit. This business requires a fairly large investment, but with the right marketing strategy, it will quickly pay off.

Choosing the direction of development

The average studio profits from three areas of work:

• studio photography (for portfolio, for advertising companies);
• reportage shooting (outside the studio);
• lease of equipment or premises.

Stages of building a business

To open a photo studio you need ( step-by-step instruction):

1. choose a room;
2. conclude a long-term lease agreement;
3. choose the legal form and register a business;
4. think over the design, make repairs;
5. buy equipment;
6. hire staff;
7. spend advertising campaign.

- Studio photography. First steps:

Concept development

People turn to professional photographers for various reasons - someone wants to capture precious moments of their lives, someone wants to take a family portrait.

There may be many requirements, but the main task is to move them to a comfortable environment and show the result they expect.

To do this, you need to think through every little thing - from the design of the room and furnishings to paraphernalia and lighting.

According to experts, rather tough competition is forming in the modern market, while demand is growing in the following areas:

• photo of an advertising nature for booklets, magazines, catalogs, posters and more;
• Photos of the documents;
• works for exhibitions and competitions (perhaps they will not bring income and new clients, but they will make the studio more famous);
• shooting of various events, celebrations - weddings, anniversaries, graduations, corporate parties;
• thematic shooting in the studio - Love Story, children's and family photo shoots, pictures for expectant mothers and other creative ideas;
• subject frames - pictures of objects, united by a common concept (pictures of an advertising nature).

In addition, you can provide a number of additional services - makeup, henna painting, photo printing and more.

— Creation of an interior photo studio:

Financial calculations:

The cost of opening a photo studio from scratch to professional level is 800-1200 thousand rubles. To provide truly high-quality services from specialists in this field, investments in the design of the premises, advertising, and equipment are necessary.

Photo studio business plan with calculations:

• carrying out repair work, developing the design of the premises - 200 thousand rubles;
• purchase of equipment - 750 thousand rubles;
• advertising, website creation - 80 thousand rubles;
• business registration and other expenses - 60 thousand rubles.

In total - 1090 thousand rubles.

Monthly expenses will leave:

• rent - 50 thousand rubles;
• staff salary (photographer + administrator) - 70 thousand rubles;
• advertising - 20 thousand rubles;
• purchase of consumables - 10 thousand rubles;
• other expenses (payment of taxes, utility bills, etc.) - 30 thousand rubles.

You need to pay about 180 thousand rubles a month.

The information provided in the article is only a brief introduction to the essence of the business. If you decide to go with the implementation then you need to download professional business plan for opening a photo studio with detailed calculations:

DOWNLOAD Business Plan

Calculate the approximate payback period of the project:

• average check - 3500 rubles;
• orders per day - 4 hours (photographer's workload is 50%);
• daily revenue - 14,000 rubles;
• monthly income (with one day off per week, 24 working days) - 336,000 rubles;
• profit - 156,000 rubles. (336000 - 180000).

With this mode of operation and the number of orders, it is possible to recoup the initial investment in 7 months. According to entrepreneurs, the first months of work go to the formation of a client base, the workload of the photographer does not exceed 30%.

Some days go by without orders at all. But in the future, the workload level can reach up to 80%, on holidays it exceeds the norm and the photographer works overtime. Many owners of photo studios say that they managed to recoup the initial investment in a year.

— How to make money with a camera:

Business registration

The photo studio does not require licenses and certificates to function. But registration in government bodies required.

How to start paperwork? Contact tax service at the place of residence and register as an individual entrepreneur or limited liability company, choosing the appropriate tax regime.

After that, you need to go to the Pension Fund and a number of related authorities (when registering with the tax specialist, they will indicate them). The updated OKVED code, according to which the studios work, is 74.20 "Activities in the field of photography."

Requirements for the premises

The profitability of a business idea will largely depend on the size and location of the premises. Primary requirements:

1. do not place studios in remote areas, since not every potential client is ready to spend time on the road and choose a competing organization that will be located in a more convenient place;
2. the area should not be less than 60 m², of which 50 m² is allocated to the studio itself, the rest can be a dressing room - a dressing room or a waiting room;
3. to accommodate professional equipment, the ceiling height should not be less than 3 meters;
4. in order for photographers to work not only with artificial lighting, but also with natural light, 1-2 large windows are needed;
5. natural light should be in the dressing room so that the makeup artist chooses the right color scheme.

Equipment, inventory

What equipment do you need for a photo studio? Consider the standard list:

• professional camera;
• interchangeable lenses;
• reflectors;
• softboxes;
• reflector;
• color filters;
• exposure meter;
• honeycomb nozzle;
• backgrounds for pictures;
• studio furniture (tables, reception desk).

What are the costs for this article? The cost of equipment and inventory depends on the format of the establishment and scale. On average, such a kit costs 650-1000 thousand rubles.

– Mobile photo studio equipment:

Staff

To get started, you need to hire:

• photographer
• administrator;
• make-up artist (as a freelance unit that will work depending on the availability of orders from by the hour).

The work of the photographer is the key to the success of the organization. Treat his choice with great care.

When making a decision, start from the provided portfolio and reviews.

Administrator on entry level in addition to his direct duties (recording and meeting clients), he must keep records, post information about the studio on the web, help the photographer (change backgrounds, install equipment) and maintain cleanliness.

The salary of the photographer, which is included in the financial plan, is 40 thousand rubles, the administrator - 30 thousand rubles.

Advertising

The goal of the studio is to create a positive image. To form a client base, it is recommended to use all kinds of advertising methods. They can become:

• website development, promotion in the network;
• outdoor advertising;
• advertising on the "final" product - photo books, calendars, glossy publications, photo albums, etc.;
• availability of discounts regular customers, the introduction of a discount program;
• distribution of flyers and leaflets;

- Million dollar business: photo studio:

Risks

The photo business is affected by seasonality, entrepreneurs say. For example, a photo for documents is in demand in the warm season, when families go on vacation, and order it for a visa.

Thematic pictures are relevant for the holidays.

On Valentine's Day, young couples book a photo shoot, wedding orders arrive in early autumn, and the time when graduations are held at school is always full.

Therefore, the segment when there are few orders must be filled related services. You can offer printing on mugs, T-shirts, digitize pictures. Only by showing its strengths can an organization get rid of the pressure of competitors.

Also, significant risks that young entrepreneurs need to consider include:

• high customer requirements (sometimes unrealistic), which take a lot of time to finalize;
• competition;
• the risk of damage to expensive equipment when renting.

— Ideal photo business model:

Availability of franchises

If organizational issues seem too complicated and time-consuming, you can open a franchise photo studio.

There is a Cheese photo studio in Russia, which offers cooperation under the terms of franchising.

The level of investment that an entrepreneur must have in this case is about 50 thousand dollars.

There are also a large number of franchises related to photography that allow you to organize a more mobile project in this area:

• Fotomatik - a photo booth, a prototype of a mobile rack for receiving snapshots of an entertaining nature;
• Photobook - production and sale of graduation albums;
• "Fotograviryy" is a mall kiosk that offers photoengraving services.

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Business plan for opening a photography studio

• The relevance of the business idea
• What do you need to buy?
• Payback and profitability
• Paperwork

A photo studio is a business of the past or a profitable commercial activity.

Calculations and marketing research show that this is a profitable investment. A ready-made business organization template will help you avoid annoying mistakes and lay in your business an impressive potential for development.

The relevance of the business idea

Before starting to outline the business plan for opening a photography studio, it is necessary to give arguments for such an investment:

• This business niche Russian market is practically empty, so there is no serious competition, which is an excellent prerequisite for successfully implementing a business plan - to achieve a quick payback and high profitability.
• Studies show that interest in photography is growing, and the active development of a business requires high-quality, large-scale images. Therefore, the photo studio even without special efforts can quickly unwind with professional execution of orders.
• The development of technologies makes it possible to make business compact and multifaceted - to work in several thematic areas. Calculations show that a hyped studio with a professional staff can become a goose that lays golden eggs.
• High competition in the production of photo studio equipment leads to a large selection of models and contributes to the democratization of pricing policy. Simply put, the market has plenty to choose from.

Here it can be argued that modern technical capabilities make any business plan for organizing a photo studio untenable and useless, because today every person can organize a workshop for the production of high-quality photographs and images at home.

But at the same time, it is worth considering that such a photo studio will require the user to have the skills to work with specialized software.

In this case, contacting specialists will be an effective and quick solution to the issue, which will save time and allow you to easily get the desired result - a ready-made picture, banner, poster, clipart.

What do you need to buy?

Starting to implement a business plan should be with the search for a suitable non-residential premises. The photo studio should be located in a place where the ceiling height is at least 3 meters. This is necessary for the installation of lighting devices, without which high-quality photography is impossible.

The total area of ​​the photo studio should be at least 50-60 m2. The cost of renting such a room in 2020 will average from 24,000 to 90,000 rubles per month. It all depends on the region, locality, city and geographical location, rented premises.

You may be interested in: Sample fitness club business plan

Also, to open you will need:

1. Scenery. You can make them yourself or buy a ready-made kit for a photo studio. Self-production will save a significant amount, given that the cost of one set of scenery varies between 7300-8500 rubles.
2. Professional camera and a set of equipment for it. For everything, you will have to pay from 40,000 to 160,000 rubles, depending on the manufacturer and the set of functions. For a beginner, in order to implement a business plan, a model averaged in terms of capabilities and cost is enough. You can buy a ready-made set of equipment, but it is better to purchase a camera and accessories for it separately, based on individual preferences and needs.
3. Lighting equipment. This is at least 4 sets, which include: softboxes, honeycomb nozzles, exposure meters, curtains, stands. One such ready-made kit costs from 45,000 to 75,000 rubles.
4. Office equipment - computer, professional printers. To expand the possibilities, it is better to buy several multi-format models. This will allow you to collaborate with advertising agencies by creating and printing large-scale images. A set of such equipment will cost 500,000 rubles.
5. Furniture, household appliances necessary for organizing the work process - 100,000 rubles.

Calculations show that it will take from 1,000,000 to 1,300,000 rubles to open a photo studio.

Payback and profitability

To be successful, the advertising campaign must be launched before the opening of the photo studio. It can be done online at the lowest cost. In this case, the bet should be placed on corporate clients- advertising agencies, companies, firms, as well as the creation of a permanent client base.

If the business plan is implemented correctly, then the photo studio will pay off in a year. After that, the optimal profitability will average 200,000 rubles - this is a net monthly income.

The profitability indicator in this case will be 80%, which is quite a decent figure.

But these are average calculations, in fact, diligent professional work can recoup costs much earlier and bring to a higher than indicated level of profit.

This is possible provided that the business is organized by a truly enthusiastic person. An example of how a huge business grew from a small business is the Cross-Studio photo studio. Today it's worldwide famous brand which brings in huge profits.

Paperwork

After the business plan is implemented and the photo studio is ready to start working, it is necessary to register it with the state tax authorities so that the activity is completely legal. There are 3 options for choosing a tax system:

• The owner is an individual and pays 13% of income.
• An individual entrepreneur is issued, where the tax is paid at choice from profit or income. In the first case it is 6%, in the second - 15%.
• Creation of an LLC. Here taxes are deducted on an individual basis. If the annual income is less than 60 million rubles, then deductions are made according to a simplified scheme.

The choice of the optimal taxation system depends on the planned scale of activity.

For a novice entrepreneur, the first 2 options are best suited. It does not hurt to get expert advice on this.

We talked about how to open an IP on your own in the corresponding article!

The procedure for registering an enterprise itself will not take more than a week, including the collection of documentation. Its list, as well as a sample application can be viewed, downloaded on the official website of the fiscal authorities.

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Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

In conditions when amateur photography has become a public entertainment, the main income of a photo studio can only be professional photography for personal portfolios, promotional products, hiring a photographer to shoot reports, subleasing equipment and premises for photography.

In order to obtain the necessary information, you can download an approximate business plan for a photo studio on our website. And also get acquainted with the main key moments of the opening of the photo business and the main trends in its development.

Market analysis.

classical financial analytics The first step is to define the market segment. The main consumers of photo lab and studio photography services are medium and medium-high class advertising producers, companies themselves ordering such promotional products, novice photo models who need a high-quality portfolio, and, finally, ordinary people who want to have family albums quality photographs.

The specific business plan for a photo studio depends, of course, on your unique conditions (city, competition, size start-up capital etc.), but there are a number of principles of market strategy that must be taken into account in any individual circumstances.

It is important to establish contacts with suppliers of reliable, high-quality, modern equipment, since the specific nature of the business does not allow for average quality of photographs.

Relationships with customers must be built on the principles of contractual discipline: a professional studio must provide a quality service, the customer, in turn, is obliged to pay for the service in full and on time.

When opening a photo studio with the help of a business plan, you can analyze the market from the point of view of competition. Against the backdrop of the activities of most of the firms operating in the field of art photography, your photo studio should offer the most diverse photo advertising product.

This will allow the photo studio project to gain a growing perspective due to the b2b (business-to-business) principle, that is, the main focus on a business customer (advertising companies, firms that order their own photo advertising, entrepreneurs) with greater financial abilities than individuals.

The exemplary business plan of a photo studio given on this site directs the business organizer to be included in price competition: prices for certain types of photo services can be set 25-30% lower than the prices of competitive analogues.

The development of market relations stimulates the growth of the advertising business and the demand for advertising photo products, which will ensure a constant demand for your photo advertising services, and reduced prices will help you gain an initial client at the start.

Sample list of services provided:

• - Photos of the documents;
• - family photo;
• – shooting beginner models, creating personal portfolios;
• – photomontage services, creation of photo cartoons;
• – additional (non-core) services: instant photo, printout of photos from media, artistic processing original amateur photos, etc.

How to write a business plan for a photography studio with examples is given below.

• Yield.
• One hour of studio photography ~ 1 thousand rubles.
• Artistic and technical design finished material - another plus 200 - 300 rubles on top.
• Renting a studio to create a portfolio for a beginner model ~ 600-800 rubles. / hour.
• Average price level wedding / graduation album ~ from 1.5 to 2 thousand rubles.
• Possible park shooting in the summer season can give up to 4-5 thousand / day.

Good to know!

We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable business start can be organized under the wing successful company on a franchise basis. We invite you to get to know.

Why it is easier and more convenient to start a business with a franchise can be found in the selection of articles published in the case studies section:

Approximate calculation of one-time and monthly investments.

• - rent of premises ~ 30 thousand rubles. / month;
• — repair, design ~ 60 thousand rubles. at the same time;
• - professional photographic equipment - at least 70 thousand rubles;
• — auxiliary equipment: racks, lights, accessories ~ 65 thousand rubles;
• — paper backgrounds ~ 15 thousand rubles;
• — administrative ~ 35 thousand rubles;
• — dressing room ~ 10 thousand rubles;
• – creation / promotion of the site and advertising ~ 50 thousand rubles;
• — photographer and administrator salary ~ 60 thousand rubles;
• — current materials ~ 10 thousand rubles.

According to statistics, the first few months of work the studio will be loaded no more than 3-4 hours / day.
About a year after opening, the workload can already be about 12 hours.
With a normal business organization, a new photo studio can reach a monthly income level of 150 - 200 thousand rubles. within 1 - 1.5 years of work.
Based on these figures, the payback period for initial and monthly investments will also be 1 - 1.5 years.

For creative individuals who own a camera and prefer a flexible work schedule, photo shoot business is the best way. Especially considering the fact that its launch will not require large financial investments. To plan a successful start and development of your business, you need to draw up a business plan for a photographer who wants to receive a steadily growing income. Our sample business plan will clearly show what it takes to become a photographer and what is the potential profitability of this business.

Project Summary

Photo shoots are relevant in all medium and large cities of Russia. But than more city the higher the level of competition. Let's consider a business option in photographs in a small town with a population of 80,000 - 100,000.

Direct competitors will be private photographers and photo studios.

Basic photography services:

• Wedding.
• Holiday photography.
• Children's and for newborns.
• Family.
• Romantic (studio and street).
• Individual.
• For pregnant.
• Thematic studio.
• Portrait.

In addition, clients can be offered the creation of a photo book, assistance in preparing a portfolio of a model, photo sessions in schools, kindergartens, photos for business (catalogs, presenters, corporate Instagram).

The target audience

• Girls 20-35 years old (50%).
• Married couples (20%).
• Parents of young children (20%).
• The rest (10%).

Individual photography is gaining popularity, so this direction has its own prospects.

Risks

• Lack of skills for a professional photo shoot. Solution: taking courses for learning.
• Damage to the camera or PC for photo processing. Solution: A professional photographer should have at least two reliable cameras.
• Big competition. Solution: high-quality development of a unique offer, interesting images, a high level of photo quality, a responsible attitude to one's work.
• Sharp decline in demand. Solution: niche analysis, needs identification, acquisition feedback from customers, adjusting the offer and pricing policy depending on the situation.

So that in the process of work there is a minimum of difficulties and obstacles to profitable earnings, it is necessary at the very beginning to think over a business plan for a photographer with calculations, purchase equipment, calculate its potential profitability, work out a marketing concept for attracting customers and understand how profitable this business is, taking into account your specific circumstances.

Registration

To start a business, we register with the tax authorities as an individual entrepreneur, which will save us from unnecessary taxes and reporting. In addition, an IP certificate can be obtained in a short time, simply by paying a state fee in the exchange of 800-1000 rubles. We choose the system of taxation of the simplified tax system + 6%. Next, you need to select the OKVED code, in our case it is 74.81 "Activities in the field of photographs."

No certificates, licenses, permissions from authorities are needed.

Preparing the space for photo shoots

Beginning photographers usually get started without this step. If there are no funds for your own studio, you can do without these costs. Then studio photography services can not be provided or you can agree to rent a room from an existing photo studio. A compromise option is also possible: studio photography is organized right at home. To do this, you need to spend money on design and equipment.

For a home photo studio you will need a room of at least 10 square meters. m, and in length it should be at least 6-8 meters, since the distance between the model and the photographer should be at least 4-5 meters.

Consider what is needed for a photo studio at home:

Name	price, rub.
softbox	1 500
Softbox attachments (2)	1 000
Studio umbrella	500
Monoblock	5 000
Tripod	500
Flash Synchronizer	5 000
Backgrounds and mounts (3 backgrounds)	3 000
Decor elements	30 000
Photo lens	10 000
photo printer	20 000
photo paper	5 000
Elements for a children's photo shoot (toys, a stroller, a large car, etc.)	10 000
Decor for design (vases, books, flowers, gifts, etc.)	11 000
Backgrounds with mounts	3 000
Total	105 500

We calculated the costs for the photographer, taking into account the availability of a camera and necessary equipment, because full-fledged business starts from the stage when you have already gained experience in this area. However, it is possible that it is planned to purchase new professional equipment. A professional camera with a set of lenses will cost about 150 thousand rubles. It is also necessary to have a semi-professional DSLR as a spare camera. Its price will be 45 thousand rubles. In total, 215 thousand rubles will be needed.

Staff

Naturally, for a business at photo shoots at the very beginning of activity, one photographer is enough, who can not only take good pictures, but also process photos with high quality.

All other functions can also be performed independently: searching for clients, processing photos, maintaining publics in social networks. When the number of clients exceeds the physical capabilities of the photographer, you can hire an assistant to process the photo. However, it should be borne in mind that the quality of the final photos should not suffer. This will badly affect your reputation.

If necessary, you can attract additional photographers and videographers for individual projects.

Marketing and Advertising

Even for such a small business, it is necessary to work on analyzing the audience and customer needs, experimenting with style and design, and, of course, evaluating competitors. At the very beginning of work, it is necessary to analyze the strengths / weaknesses of competitors, what styles they use, what subjects for photo shoots they choose, what is their price policy etc.

There are stable elements that everyone uses, but in no case can anyone imitate completely. It is important to develop your own unique plots for photo shoots, use your own elements in processing, and offer clients something creative and unusual. A little secret: follow the trends, study the ideas of the world's leading photographers, adapting them to your realities.

If you start as an experienced photographer, you can rely on your own base. Then you don't have to set a lower cost for the job.

These promotional tools, as we have already said, should be used from the 3rd-4th month of work. They are necessary for dynamic growth, attracting customers, promoting the image and creating constant demand. On a monthly basis, you need to allocate for advertising:

You can also consider promotions. For example, more than 5 photo sessions in six months - the next photo session with a 15% discount.

Income and expenses

So, in this paragraph, we make pivot tables by starting monthly expenses. We form a table with estimated profit and calculate the return on investment, as well as the payback period of investments.

Starting costs

General table start-up costs looks like that:

It is planned to allocate 351,000 to start the business.

Monthly expenses include only the cost of changing cartridges (1,000), photo paper (2,000) and consumables (decor for a street photo shoot and updating the studio) + updating equipment, additional purchases necessary goods. We will budget approximately 20,000 rubles a month.

Income

Since it will take more than one month to develop our image, we will consider the active period from the 3rd month of work.

Name	Price	Quantity	Sum
Wedding photo session (2 hours)	10 000	2	20 000
Photo shoot on the DR (2 hours)	6 000	1	6 000
Family	3 000	2	6 000
Individual	3 000	2	6 000
Children's	2 000	2	4 000
Photo session for pregnant women	3 000	2	6 000
Portrait photo session	3 000	3	6 000
Total			63 000

Calculate the difference between income and expenses to calculate tax:

63,000 - 20,000 \u003d 43,000 rubles.

We calculate the tax payment:

43,000 x 0.15 = 6,450 rubles.

Thus, the net profit will be:

43,000 - 6,450 = 36,550 rubles per month.

Let's calculate the profitability:

(36,550 / 20,000) x 100 = 182%.

This is a normal profitability for such a business, since investments are minimal, and the cost of photo shoots is constantly growing.

Let's calculate the payback period:

351,000 / 36,550 = 1.82 months. During the first year of operation, all costs will be returned.

At least a year after the official start and active work of the photographer, it is planned to rent a separate room to house the studio for 2 rooms and earn not only on personal photo shoots, but also on renting it out. The main task is to win the “hearts” of photoshoot lovers, to develop professionally, to be unique in the performance of their work. In the process of growth, it will be necessary to hire workers who will help process and print photographs, make photo books and perform other support functions.

Eventually

Business in photographs is considered quite profitable, subject to high professionalism, the availability of high-quality equipment and, which is very important, creative approach to work. Models and just lovers of photo shoots love changes and bold decisions. Thus, the photographer will not only gain a foothold in this niche and earn a certain profit, he can increase the geography of his services in the region and work throughout Russia, cater for expensive events of large entrepreneurs, pop stars, models and other individuals who are ready to pay sums from 4 for photo shoots. -5th and even 6th zeros.

In the future, the opening of 1-2 studios in the city, hiring additional staff, increasing the customer base dozens of times, training beginners in the photographer's own school.

With the development and spread of technology, it would seem that photography services should have become a thing of the past. Now almost everyone has their own device for photo and video shooting, photo printing devices are available. In the wake of cheaper technology, a new genre of photography was even born - selfie. However, as practice shows, the services of a photo studio are still relevant.

And since services continue to be in demand, it makes sense to take a closer look at them, to calculate the possibilities of doing business.

To do this, you can take as a basis a ready-made business plan for opening a photo studio and make the necessary adjustments to it according to specific purpose. Or entrust its development to professionals.

Generally speaking, a business plan is needed for 2 purposes:

• To understand the general course of things. In this case, there are no special requirements for the plan;
• To receive investments, loans, or attract partners. In this case, it is desirable to execute the business plan in accordance with the recommended standards.

The description below can serve as a model for writing a well-developed business plan.

Download a ready-made photo studio business plan, current for 2019, you can from our trusted partners "Biplane". Download link.

The difference between a photo studio and amateur photography

The photo studio provides a range of services:

• Services of a professional photographer. Use of quality equipment. Field shooting in the studio and on location. Portfolio filled with professional photos. Artistic photography. Post-processing of images.
• instant photo. And don't forget the well-established market for instant ID photos.
• Printing and processing of the provided photographic material. Both printing of the client's own photos, and their various processing, including the possibility of posting on various resources.
• Provision of studio and equipment for rent. Another direction, which is not yet sufficiently represented on the market, is the provision of professional equipment and studios for use.
• Conducting training seminars, master classes. Photography, image processing, artistic photography, etc.
• Additional services. Here you can offer services in preparation for a photo shoot: make-up artist, hairdresser.

In the amateur version, the quality of the obtained images is in most cases worse, and significant time spent on refining the images does not always lead to the desired results.

Market analysis

At the first stage, a market analysis must be included in the business plan for creating a photography studio.

We need to get an answer: how much the service is in demand, who will use it, the saturation of offers. Market analysis is carried out in several sections:

• potential clients;
• competition;
• location.

Clients, depending on the planned implementation of the photo studio, can be:

• companies ordering photo services to promote their products, or to technical support events;
• models for portfolio filling;
• individuals to obtain quality photographs or other services.

Competition in the photography market is not uniform. First of all, by territory. The greatest competition is traditionally in Moscow, St. Petersburg and in major regional centers. In small towns, competition is much lower, but the demand for services is low, and some professional photography services may not be in demand at all.

The heterogeneity of the market also lies in the fact that the elite segments of the photo services market are quite densely occupied by a relatively small number of large players. The rest of the market is less saturated, especially with the growing demand for these services of enterprises, lovers of high-quality photos, etc.

Some consultants are inclined to believe that the placement of a photo studio near the center plays a significant role. But the Internet and advertising have largely leveled this significance. If a photo studio produces a quality product, then potential customers can ride a few extra kilometers for its services. And for outdoor photography, the location of the studio does not matter at all.

However, a studio located in a busy area is bound to be more in demand than a studio located on the outskirts of the city. This is especially true for the initial stage of work.

What you need to open a photo studio, costs

To draw up a business plan for a photo studio, it is necessary to calculate investments. Of course, at this stage, an approximate calculation of costs is made.

First you need to choose a place. For a full-fledged photo studio, you need a room of more than 60 square meters. meters, ceiling height not lower than 3 meters (this is required to accommodate spotlights). The range of prices here is quite large. You can buy a room or rent. The price largely depends on the location. Additionally, targeted re-equipment will be required if the premises were not previously specialized.

A minimum set of apparatus and equipment is required:

At the initial stage, you can not spend money on employees, provided that you yourself shoot. But if you are not a photographer, it is advisable to hire a professional. Profit will directly depend on professional qualities photographer. Other staff is less important: administrator, technicians.

In some cases, it is advisable to conduct a full-fledged advertising campaign: street advertising, advertising in networks, on television, etc.

On average we get

From an organizational point of view, opening a photo studio is not difficult. It is enough to register as an individual entrepreneur. Licensing of activity is not required. If you plan to work with large clients, then IP is not always convenient, in such cases it is better to register an LLC, licensing is also not required.

Profit and payback

At the beginning of the work of the photo studio, you should not expect a large influx of customers. Even with a well-thought-out marketing policy, a tangible response from an advertising company can be from a month to two. Without an advertising company, the first time the flow of customers will be small. Therefore, if there are hired personnel, it makes sense to first draw up part-time or piecework contracts.

The average prices for photo studio services in Moscow are as follows:

• 1 hour of photography - 1,000 - 5,000 rubles.
• wedding photo session, events - 30,000 - 50,000 rubles.

On average, we calculate approximately 2,000 rubles per hour.

Work in the first months is expected to be 2-3 hours a day, then the flow will increase. Those. about 5,000 rubles. in a day. Per month - 100,000 rubles.

As it is easy to see in the first months of work, the photo studio will bring losses. Approximately about 50,000 rubles. per month. You need to calculate your financial capabilities for a given period. With an increase in clients, within 2-3 months, the photo studio should reach the level of self-sufficiency.

Upon reaching an 8-hour workday, the monthly income will be from 200 to 400 tr.

Accordingly, profit - 50 - 100 tr. per month.

With such cash flow payback will be from 1 to 2 years, which is a good payback period for a business.

This article does not describe in detail how to open your own photo studio, this requires a more thorough study of the project for a specific purpose. The article provides only an indicative business plan.

Business plan for 2013

Establishment of the photo studio Image LLC

Summary

Objective of the project

The purpose of organizing a photo studio is to provide the population with high-quality photo services, provide a wide range of services in this area, as well as create unique, vivid, emotional and artistic images.

The work of the photo studio "Image" is based on a new A complex approach to photography. It represents an individual approach to each client by attracting experienced and creative stylists, makeup artists and photographers to the studio.

In the new studio, you can perform any professional photography, as well as all tasks related to computer image processing.

Occupation

The photo studio renders services in professional photography: exit and studio. Photography of portraits and portfolios, advertising, subject, interior, wedding, corporate, photo for documents can be carried out.

Equipment

Premises for a photo studio are planned to be rented, its area is 30m 2 . The equipment is a basic set of professional studio lighting Hensel Expert Student-500 KIT worth 41,490 rubles.

Need for funding

The amount of starting capital is 700,000 rubles, 500,000 rubles. it is planned to take a loan from Sberbank for 3 years from June 1, 2013, the lending rate is 16% per annum. Loan repayment - in accordance with the payment schedule.

Financial assessment of the photo studio

The payback period of the project is 18 months. Net flow Money in the third year of the project implementation is 2,325,250.08 rubles, the net profit will be 2,358,964.48 rubles.

Thus, the results of this project of organizing a photo studio testify to the expediency of its opening. This will be ensured by an effective advertising policy and experienced specialists due to the high level of organization of work, a sensitive approach to the individuality of the client, High Quality work and, of course, a wide range of photography services.

1. Description of the enterprise and industry

Quality and professionalism! Photo studios in Novosibirsk focus on this. All photographers promise to take high-quality photos and at a professional level. And what is real quality and high professionalism?

Many people think that the quality of a photo is determined by sharpness, brightness, brilliance and some other parameters. However, in reality, there are immeasurably more factors that affect the quality of a photograph. It is difficult, and almost impossible, to list everything that makes a photograph of truly high quality. It is important to understand that quality is a combination of many factors, most of which cannot be felt, measured or evaluated.

In order to take a really high-quality photo, it is not enough to have a complete set of the most expensive and modern professional equipment and equipment. All this in the hands of an inept master or an amateur photographer will be useless and completely unnecessary. We must not forget that the quality and professional photography is a work of art, therefore, in addition to the necessary equipment, experience is extremely important, creativity, artistic vision, individual style of performance and the author's style of the specialist himself. A professional photographer can be compared to a real artist. One and the same subject or plot performed by different photographers can turn out to be completely different. In addition, each genre in photography (portraits, photography of events and celebrations, portfolios, and many others) has its own specifics that must be taken into account. Real masters of photography prefer to create in their own genre and know all the subtleties and nuances of a particular type of shooting.

The photo studio will be distinguished by an integrated approach to issues of quality and professionalism in photography. It is planned to work in various genres: portrait photography, photo session, interiors, nudes, product photography, etc., the purchase of the entire arsenal of studio equipment for any type of shooting: impulse, softboxes, backgrounds, staging, subject tables and much more. Specialists will travel to the customer with any necessary equipment. It is also planned to cooperate with private and corporate clients. In the future, many advertising and holiday agencies and beauty studios can become regular customers, which will appreciate the skill of our photographers, experience and creative approach to business.

Photo Studio "Image" is located in the city center, which provides convenience for consumers and an increase in demand for this service.

Studio size - 5 6 m. Ceiling height - 3 m. Total area of ​​the room - 30 m 2 . There is also a separate dressing room for comfortable work with a make-up artist-stylist.

The technical equipment of our studio allows us to perform a wide range of shooting work: artistic portrait photography, creating model portfolios, photography of children and wedding photography, product photography for catalogs and much more. Individual work is carried out with each client, taking into account his wishes for photography, and the possibility of instant viewing of the footage on the viewing monitor is also provided.

There is a rich selection of backgrounds and props. Studio flash lighting equipment with a large selection of different fixtures and attachments allows you to create any lighting scheme, and our talented photographers will professionally carry out the necessary shooting.

We invite photographers and amateurs to a conveniently located professional photo studio. You can rent a photo studio along with all professional lighting equipment.

2. Characteristics of services

Novosibirsk offers a wide range of photo services, which are described below. photography studio marketing plan competition

Subject photography

One of the services of the photo studio is subject photography for catalogs and any other promotional products.

Or as it is also called - catalog photography - shooting various objects and compositions from them, from clothes and shoes, food, perfumery, technology, to works of art.

Such photography is usually carried out in a studio. But for your convenience, we are ready to offer onsite photography, which we can hold in a place convenient for you. This will save your time.

For outdoor photography, we have all the necessary lighting equipment, which allows us to perform the task of photography with the same quality.

wedding photography

Wedding photography from our photo studio is not a documentary report, but a transformation of reality. When you pick up a wedding photo made by us, you will be surprised ...

Only happiness, only bright moments. A professional wedding photographer will draw you a fairy tale that you have dreamed of since childhood.

Portrait photography

Portrait photography is perhaps one of the most interesting and popular types of photography.

Its specificity lies in the fact that it is necessary not only to expressively and reliably show external features, but also to try to reflect the character of a person and his emotional state, to reveal his inner world.

Photos of the documents

Photo studio "Image" provides field services to enterprises and organizations of various profiles for photographing for documents (photo for documents).

For your convenience, we are ready to offer an express document photo service, which includes:

Departure of the photographer to your enterprise;

Carrying out photography.

Now order a photo for documents and get finished photos You can without leaving your office!

Portfolio

Portfolio is an album with photos for presentation. Portfolios are necessary for models, actors, creative professionals, public people, as well as all those who want to transform or try themselves in a new role. A portfolio is required for employment or for castings, screenings and competitions. Often it is the quality of the portfolio that plays a decisive role when choosing a candidate for a particular project. That is why creative people pay special attention to creating an original and professional portfolio.

In the process of working on a portfolio, the photo artists of our studio will create unique, individual and memorable images, reveal new facets of your talent, change your image, create a new style, emphasize your character traits.

At your request, we can provide you with ready-made photographic material both in digital form (i.e. recording on CD), and on a slide, negative or photographs.

A consumer who wants to use the services of a photo studio can find out the necessary information both by phone and at the office of the photo studio. The administrator will answer all questions and write down all the wishes of the client (time, place, nature of the shooting, etc.). In addition, the stylist of the photo studio, at the request of the client, will create for you a bright, unique image that you can choose from magazines and ready-made portfolios.

A photo session can last from one hour to six hours, depending on the purpose and type of shooting. Throughout the photo shoot, a make-up artist will work with you, correcting and supplementing the small details of the image.

After the end of shooting, the client can view his photos and choose the most successful ones, specifying the format and individual details, and a professional photographer will arrange and process the selected pictures. Photographs will be ready at any desired time.

The printout will be made in connection with cooperation with Cosmos (on the basis of a joint activity agreement).

3. Market research and analysis

During the development of this business plan, an analysis was carried out potential consumers photo services.

The survey was conducted in the form of a survey of the population in the center of Novosibirsk in order to obtain reliable information about the need for these services to be used by consumers and to identify the wishes of consumers regarding the price conditions for these services.

100 people were interviewed: 70 girls and 30 men aged 16 to 45 years. The survey was conducted in such beauty salons as "Bagheera", "Valery", "Aphrodite", "Aquamarine", as well as among visitors to the entertainment complexes "Mega", "Siberian Mall", "Sun City", "Aura", "Royal A park". A sample of the proposed questionnaire is shown below.

Dear respondents! Please answer the questions below regarding the opening of a new photo studio in our city and identifying your wishes and preferences in the field of photo services. The survey is conducted anonymously. Your gender: female, male. Age: 16-20, 20-25, 25-30, 30-35, 35-40, and more. Which of the following categories do you belong to: student, student, employee, other. Income level per month, thousand rubles: 5-10, 10-15, 15-20, more than 20. Have you previously used the services of any photo studios: yes, no How relevant is the opening of a new modern photo studio in our city: very relevant, irrelevant, I don't see the point. Are you ready to shoot in a new photo studio now: yes, no, I don't know. How much are you willing to pay for professional photography: from 1,500 to 3,000 rubles, from 3,000 to 5,000 rubles, from 5,000 to 10,000 rubles, from 10,000 rubles. and higher. Do you consider the high price of a professional photo session of 10 thousand rubles, including the services of a make-up artist and stylist: yes - high, acceptable, no - ready to pay more. Thank you for your participation! Good luck!

The data is systematized.

60% of the respondents are girls aged 16 to 30 and men aged 20 to 30 with an average income of 15 thousand rubles, who consider the opening of a new photo studio necessary and are ready to place an order;

20% of the respondents are men and women aged 30 and over with an average income of 20 thousand rubles, who have never used professional services photo studios and would like to try this service;

15% of the respondents are students and employees with an average income of 5-8 thousand rubles. expressed their opinion about the high price of such services;

5% of respondents do not see the point in opening a photo studio.

Based on the analysis of consumer preferences, it can be concluded that it is expedient to open a professional photo studio in the city center to meet various kinds photo services.

4. Competition and competitive advantages

There are 3 studios in Novosibirsk that provide an extended range of services for professional photography in various areas. These are such photo studios as "Sakura", "Deja Vu", "Funky". It is these three photo studios that are the real competitors. It is also impossible to exclude from competitors the activities of private photographers working in the photo services market of our city and occupying a significant share of this market. We will analyze competitors using the SWOT analysis, the data of which are shown in Table 1.

Table 1 - Characteristics of competitors

Competitors	Strengths	Weak sides
1. "Sakura" st. Potaninskaya 3a	professionalism of the photographer; Large area of ​​the premises; · Provision of various types of photography (portfolio, outdoor, wedding).	· One professional photographer; · High prices for services; Lack of makeup artist services.
2. "Deja Vu" pr. Karl Marx, 51		· Low wages of workers; Long terms of order fulfillment; · Absence individual work with clients.
3. "Funky" st. Maxim Gorky, 39 office 311	· New equipment; · Location in the city center; · Providing discounts to regular customers.

For each client, for each work on photography, the specialists of the Photo Studio "Image" will approach individually. It is important for us to quickly and efficiently fulfill all your wishes, offering reasonable prices for any of the photography services.

Photographers have many years of shooting experience. And only modern professional photographic equipment helps to obtain high-quality photographs. In addition, during the photo session, in addition to the client and the photographer, a stylist and makeup artist will take part. In the process of shooting, they will work on creating a unique and original image.

The location of the Image studio in the city center will attract a large number of clients and quickly gain popularity.

Energetic and responsible staff of the photo studio, a high level of organization of work, a sensitive approach to the individuality of the client, high quality work, discounts, and, of course, a wide range of photography services - all these advantages will be highly appreciated by our clients.

5. Marketing plan

Photo Studio "Image" will offer on the market of Novosibirsk photography services the division of shootings by types and prices, which will provide convenience in choosing photography in accordance with the individual wishes and incomes of customers. This division is shown in Table 2.

Table 2 - Price list of the photo studio "Image", in rubles

Type / type of photo services	Economy	Classic	Extra
STAGE PHOTOGRAPHY(professional staged photography using studio lighting)
Shooting a mini-portfolio
Shooting for a professional portfolio
Model portfolio
Erotic photography
Nude photography
Shooting interiors and architecture
Photographing on location, with professional lighting equipment and hourly payment (includes all types of staged photography for a magazine, portfolio, etc.)
STUDIO PORTRAIT SHOOTING
artistic portrait
group portrait
Family portrait
child portrait
PORTRAIT SHOOTING ON THE OFFICE
Classic black and white portrait
artistic portrait
group portrait
Family portrait
child portrait
REPORTAGE PHOTOGRAPHY
reportage shooting
wedding photography
OTHER SERVICES
Makeup stylist job
Additional photo retouching
Recording on electronic media	from 50 to 100

In addition, the client is offered free tea or coffee.

Tariff "Economy" assumes 100% prepayment. Tariff "Classic" requires at least 50% prepayment. The presence of unauthorized persons not participating in the shooting process is not welcome.

The following methods of stimulating photo services are assumed:

Field photography in any part of Novosibirsk.

Exit service of the enterprises and the organizations for carrying out photographing on documents.

5% discount for birthdays, honeymooners and children.

For customers who have chosen the "Extra" price - a set of frames for photos as a gift. Consider the necessary advertising costs shown in Table 3.

To calculate the cost, we also need monthly advertising costs. Because booklets will not be printed every month, we will take into account only the cost of advertising in magazines and radio advertising: (18,000 + 180,000) / 12 = 16,500 rubles / month.

For the successful development of the photo studio, it is planned to improve it in accordance with the development of society and technology.

In the future, it is planned to expand the area of ​​the photo studio, increase the staff, and improve their professionalism. We want to expand the level of advertising photography for advertising catalogs, branded booklets, calendars, posters, postcards, packaging, magazine publications, outdoor advertising.

Another innovation will be the publication of its own magazine "Image", which will publish interesting articles on the technique of organizing photography, about new achievements not only in photography, but also on style and fashion, and one of the best photo shoots of the month will be presented.

During the development of a photo studio, various difficulties may arise due to competition, equipment malfunction, and lack of staff.

Another problem that can be encountered is the untimely fulfillment by the company of photo printing services, the timing of orders.

6. Production plan

Now in the market of photographic equipment there is a wide range of proposals for its sale of various quality, level and price. On the advice of specialists in the field of photo services and the advice of consultants in equipment stores, a decision was made to purchase imported Hensel Expert equipment, which is supplied by the Moscow market for photo services. All proposed options on the Internet were considered. Preference was given to the Hensel Expert Student-500 KIT kit - this is a basic kit for professional studio lighting worth 41,490 rubles. The choice was made in favor of this set, since at relatively low prices, this equipment occupies a small area and can be easily converted to larger production capacities. In addition, this amount includes a one-year warranty service for the equipment and free replacement of spare parts for this period of time. Hensel Expert has official distributors in Moscow, therefore, at any time, it can provide free advice on any problems that have arisen.

Photo equipment is in perfect working order. The equipment kit includes the following parts:

Lighting 2x 500J,

Two racks 69-200 cm,

One standard reflector 504,

One umbrella reflector 87,

One bag for two 4200 instruments.

The premises with an area of ​​52 m 2 for opening a photo studio are supposed to be rented. For this, there is an appropriate agreement, according to which the monthly rental price, taking into account the security and fire complex, utilities, the cost of the phone is 80,000 rubles. per month. The room is ready to provide photo services and does not require additional funds for repairs.

In addition, additional equipment such as a studio flash, a GRIFON Spider reflector, a reflector holder, background equipment, as well as two professional Canon models cameras are needed to get started.

The stylist kit includes:

Trillage;

A set of scissors, combs, clips, curlers;

Apron, towels;

A set of hair care products: shampoo, balm, styling gel, mousse, varnish, wax, gloss.

Set of decorative cosmetics: mascara, eye shadow, eyeliner, foundation, powder, blush, lipstick.

The total amount of such a set is 50,000 rubles.

The required equipment is shown in Table 4.

Table 4 - Need for equipment

Name of equipment	Unit measurements	Quantity	Unit cost, rub.	The amount of equipment costs, rub.
1. Professional studio lighting kit
2. Studio flash
3. Reflector "Spider" GRIFON
4. Holder for reflector
5. Background equipment
6. Professional camera
7. Personal Computer
8. Photo printer
9. Chairs
11. Office tables
14. Mirror
15. Stylist supplies
16. Telephone
17. Stationery set
18. Alarm equipment with installation
19. Fire extinguisher
20. Fan
22. Conditioner
23. Kettle
24. Tea service
TOTAL				423 930

In this way, this equipment will be enough to start effective work.

Taking the depreciation rate of 8%, we find the depreciation deductions for the year:

930 * 8% \u003d 33,914.4 rubles / year.

To calculate the cost, we need depreciation per month:

914.4/12 = 2,826.2 rubles/month

As a result, the amount of capital costs will be equal to (Table 5):

Table 5 - Capital Costs

When describing the production process, it is necessary to indicate the production schedule. It is supposed to organize a ten-hour working day, with one day off - Sunday (26 working days per month). Because Since we provide onsite photography services, you should calculate the cost of gasoline. Note that the photographer has a private vehicle. On a contractual basis, we will pay him the cost of gasoline in work time. Calculate the average cost of gasoline for a month and for a year:

* - the average daily mileage of a car is on average 5 km, the number of working days in a month is taken as 26 days, but since not all orders are related to outdoor photography, then 13 days in a month (26/2) were taken for calculation.

** - the number of working days in a year is taken as 280 days, but since not all orders are related to outdoor photography, then an average of 140 days a year (280/2) was taken for calculation.

Every month we need to purchase and update stylist supplies, buy additional accessories to improve photography - we will call all this materials, the cost of which will average 5000 rubles. per month and, accordingly, 60,000 rubles. per year (includes the cost of balloons, various types of fabrics that decorate photography, various decorations in the form of beads, belts, hairpins, flowers, glossy magazines)

It should be noted that the photographer's personal car is not on the balance sheet of the photo studio, so the organization should not pay road user tax.

The interest rate of the loan set by the bank = 16% It follows that in addition to the interest paid to the bank, we also repay the principal amount of the loan (it is 500,000 rubles / 36 months = 13,888.89 rubles). Payment to the bank per month will be within 20,875 rubles. and will gradually decrease.

Table 6 - Loan repayment schedule for the project period

Total				500 000		136232,9

Thus, in the first year, the loan payment will be 233,036.54 rubles. (column 5+ column 7), in the second year - 205,091.34 rubles, and in the third year - 177,146.12 rubles. As can be seen from the table, the overpayment will amount to 136,232.9 rubles.

7. Organizational plan

To organize production, it is necessary to hire workers and provide them with wages of a certain amount. It is planned to advertise in newspapers and magazines for recruitment and consider all candidates. The data for the selection of personnel will be: their accumulated experience - work experience, and photographers will offer their work and ready-made photographs, according to which the best specialist in the field of photography will be selected as a result. Employee and Size Data wages are given in table 7.

Table 7 - Calculation of the monthly and annual payroll, rub.

Job title	Number of people		20% district coefficient	30% surcharge
					per month
1. Director
2. Administrator
3. Photographer
4. Photographer-designer
5. Makeup artist
6. Cleaning lady

Thus, the staff of the photo studio will be 6 people. Such a small staff will be enough to fulfill from 1 to 10 orders per week, from 26 to 40 orders per month.

The director deals with the arrangement of duties of subordinates, controls their implementation, deals with the conclusion of contracts, performs the function of an accountant, plans further development studios.

The administrator works with clients, accepting their orders and wishes, consults consumers on issues that have arisen, and also carries out all operations to pay for the services provided.

The photographer-designer, in addition to the direct functions of the photographer (taking pictures and choosing the best angles), processes the received photographs, retouching them, editing, recording an electronic version and printing in the Cosmos company.

The make-up stylist works on the image of the client, which the stylist suggested himself or according to the client's preference. His job is to create hair and apply makeup. In addition, he corrects and complements small details during the photo session. Wages are included in the cost of finished products.

Photographers must have experience, a creative approach to each client, take into account their wishes and age. The selection is planned to be made by interviewing and viewing their pictures and albums. The stylist-make-up artist must have at least 3 years of experience in the presence of diplomas and awards at the regional level. The administrator (as well as the photographer-designer) must have higher education, experience with a computer, be able to work in Microsoft Office, Corel Draw, Adobe Photoshop and other programs related to the processing and correction of electronic images.

The director distributes all the work at planning meetings, which will be held every Monday. The work done during the previous period will be specified there, shortcomings and new proposals, assessments and conclusions will be identified. The director will be able to advise his employees on issues that arise in the course of their activities and help resolve these issues. Photographers own copyrights to their photographs, which are documented. Wages for all employees are credited to plastic cards on the 28th day of each month. Photographers, in addition to their salary, may be charged interest for overfulfillment of orders in the amount of 30% of each order.

The photo studio will have its own seal, a book of complaints and suggestions, a client corner with a price list, the procedure for carrying out a photo session, with new information in the field of photography, etc.

8. Financial plan

Having made all the necessary calculations, you should make a calculation of the unit cost of production (Table 8). The cost calculated for the year will be necessary for us in the future to calculate profit and loss.

Table 8 - Total production cost

Cost elements	Amount, rubles
1.Materials
2. Labor costs for all staff: contributions to the pension fund		1 008 000 362 880
3. Cushioning
4. Other expenses: rent(taking into account the security and fire complex, utilities, telephone costs); advertising; taxes (included in the cost); loan repayment; other expenses (gasoline)	80 000 16 500 - 20 875 813	960 000 208 000 - 233 036,54 8 750

Based on the calculations given in the previous sections, the amount of starting capital is 700,000 rubles, 500,000 rubles. planned to take a loan from Sberbank for 3 years from June 1, 2008, the lending rate is 16% per annum.

After calculating all the necessary data, data on the obtained indicators should be provided. Below is a table of the projected amount of revenue and profit (table 9).

Table 9 - Forecast revenue and profit, rub.

TO fixed costs photographic studios include rent, depreciation, advertising costs, salaries of administrative staff, loan payments, variables - salaries of workers, materials, fuel.

Table 12 - Calculation of the payback period of the project

The profitability of the project will be:

PI1 - in general, the project is acceptable, because according to inequality, the organization is in a good position.

The payback period of the project will be 18 months.

9. Risks

In the process of work, a photo studio may face the following risks:

) difficulties in recruiting qualified personnel;

) insufficient level of wages;

) instability of demand.

The first risk is insignificant, because at present, society is developing and therefore, among the large number of people who want to work in our studio, you can choose the best specialists in the field of photographic services.

Dissatisfaction salary may be due to growth variable costs which can negatively impact employee productivity. Therefore, it is necessary to carry out effective motivation of staff, ensure team cohesion and psychological support.

Volatility in demand may be related to the time of year, for example, in summer period the number of customers will decrease significantly due to vacations, holidays, etc., the decrease in demand may be affected by the lower cost of photo services from competitors, as well as their effective advertising. Under such conditions, discounts should be provided to clients during the "low season", monitor the activities of competitors, regulate prices for services, and, finally, adequately advertise the services of Image Studio.

Bibliography

Alekseeva M.M. Planning the activities of the company: Educational and methodical manual. -M.: Finance and statistics, 1997.

Balabanov I.T. "Fundamentals of Financial Management". - M: Finance and statistics, 1999. - 610 p.

Business Planning: Textbook / Ed. V.M. Popova and S.I. Lyapunova.-M.: Finance and statistics, 2001.-672 p.: ill.

Chizhkov L. And "Car Diagnostics" - M: FORUM: INFRA-M, 2002-280 p.