In line with standardsUNIDOThe business plan should consist of the following parts:

• Summary
• Description of the industry and company
• Description of services (goods)
• Sales and Marketing
• Production plan
• organizational plan
• Financial plan
• Project efficiency assessment
• Guarantees and risks of the company
• Applications

1. Resume

The section contains brief general information about the business plan. According to the summary, they form an impression of the entire project, so it is always viewed by potential financiers and investors. The resume should contain concise but understandable information and provide answers to questions of interest to investors - a brief description of the investment project, what is the volume of investments, loan terms, project economic efficiency indicators, return guarantees, the amount of own funds, etc. The remaining sections of the document should provide more detailed information about the project and prove the correctness of the calculations in the summary.

2. Description of the industry and company

Description of general information about the enterprise or company, line of business and products or services, partnerships. Description of the industry and prospects for its development, financial performance of the company over the past 2-5 years, staffing, management structure.

3. Description of services (goods)

Preferably, a visual representation of the products manufactured by your company - these can be photographs of samples, drawings or diagrams. If you produce more than one type of product, then the description of the characteristics and consumer properties should be for each type separately.

Structure of this part:

• product name
• Purpose and scope
• Main characteristics
• Competitiveness
• Patentability and copyright
• Availability or need for licensing
• The degree of readiness for the release and sale of products
• Availability of a quality certificate
• Safety and environmental friendliness
• Terms of delivery and packaging
• Warranties and service
• Product operation
• Disposal

4. Sales and Marketing

First of all, there must be, or can be, a market for your product. In this section, you must show the investor that this market exists. Potential buyers are divided into final consumers and wholesale buyers. If the consumer is an enterprise, then it is characterized by the location and the industry in which you work. If the consumer is the population, then it is characterized by standard socio-demographic characteristics - gender, age, social status, and so on. Also, it is worth describing the consumer properties of goods - price, service life of the product, appearance, and others.

Structure of this part:

1. The requirements that the consumer makes to products of this type and your ability to implement them
2. Analysis and description of the competitive environment, what strengths and weaknesses you will have
3. Marketing research, description of the market and its development prospects
4. Sales - from packaging and storage to direct sales at points of sale and warranty service
5. Attracting consumers - what methods, marketing tools are planned to attract buyers of your products (services), it is also necessary to analyze the elasticity of demand for price

5. Production plan

The technology and organization of production of a product (service) is described. Fixed (general) and variable costs for production, production and sales volumes, calculation of the cost of production and general information about the capabilities of the enterprise are calculated.

Structure of this part:

Geographical location of the enterprise, transport routes, availability of communications

Technology and skill level of personnel

Need for space

Staffing

Environmental friendliness of production and safety of workers

Volume of production

Salaries and other staff costs

Costs for raw materials and supplies

Current production costs

variable costs

Fixed (general) costs

6. Organizational plan

The success of the project directly depends on the management team of the company. This section describes the organization of the management team and key specialists, the organizational structure of the enterprise and the timing of the project, ways to motivate the management team.

7. Financial plan

It is necessary to carry out basic financial calculations, conduct a cost estimate and describe the budget for the costs of the project. Also, describe the sources of funds, provide a table of expenses and income and describe the cash flow.

Structure of this part:

• Lead-up costs
• Core period costs
• Income calculation
• Loan servicing costs
• Tax payments
• Other income and payments
• Gains and losses report
• Cash flow statement
• Forecast balance

8. Evaluation of the effectiveness of the project

Assessment of the significance of the project, its economic efficiency and direction. Analysis of the sensitivity of the enterprise to external factors.

9. Guarantees and risks of the company

Guarantees of payback of the project and return of borrowed funds. Description of possible risks and force majeure circumstances.

10. Applications

All details that are not included in the main sections can be described in the appendices. This will unload the main part from unnecessary tables, graphs, documents, etc.

Applications most often reflect the following points:

• full information about the company (registration documents, etc.)
• photographs, drawings, product patent information
• marketing research results
• photographs and schemes of the enterprise
• schemes for the organizational structure of the enterprise
• financial and economic calculations (tables, graphs)
• normative documents and legislative acts confirming the described risks for the project

Business planning services and development of business plans for all regions of Ukraine

The use of modern electronic communication tools that provide text, voice and video communications via the Internet allows us to provide high-quality business planning services remotely, throughout Ukraine regardless of the distance of the initiator of the business project. For business project initiators living far from large cities, we develop business plans of the same high quality as for clients from megacities. All you need is a computer and internet access.

Service name:

Business planning, professional development, preparation of business plans according to UNIDO standards

UNIDO(United Nations Industrial Development Organization) - a specialized agency of the United Nations (United Nations Industrial Development Organization, UNIDO).UNIDO is an international organization that develops a strategy for the economic development of countries with economies in transition.

Alternative service name:

Business plan and business planning; development, drawing up a business plan according to UNIDO standards; professional development, preparation of business plans.

Service content:

Development business plan typically includes the following tasks:

• Conducting market research based on open sources, expert interviews, field research (if necessary).
• Collection of missing technical and economic information corresponding to the stage of development of the business project.
• Conducting technical and economic calculations for the project according to the international standard UNIDO.
• Modeling the business project financing scheme.
• Optimization of business project parameters to increase its investment attractiveness.
• Formatting the document Business plan in accordance with generally accepted requirements.
• If necessary - presentation of a business project to potential investors.

In accordance with the UNIDO international methodology, the business plan will reflect the following MAIN indicators:

1. Plan-schedule of the investment phase of the project.
2. Investment costs.
3. Production and sales program.
4. Current costs per total output:

• material costs;
• labor costs and social security contributions;
• maintenance, repair of equipment and vehicles;
• administrative overhead;
• general business overheads;
• marketing expenses

5. The structure of total costs by types of products.

6. General need for funding.

7. The need for working capital.

8. Break-even analysis.

9. Investment efficiency analysis.

10. Profit by periods and cumulative total.

11. Net cash flow by periods and cumulative total.

12. Funding sources and schedules:

• share capital;
• loans;
• other sources of funding.

13. Analysis of risks and measures for their prevention and insurance.

The structure of the business plan according to the UNIDO standard.

1. Business plan section: Summary.
2. Business plan section: The idea of ​​the proposed project.

2.1. General initial data and conditions.

2.2. Description of the sample of the new product.

2.3. Evaluation of business experience.

1. Business plan section: Market assessment.

3.1. Description of consumers of the new product.

3.2. Assessment of competitors.

3.3. Evaluation of own strengths and weaknesses relative to competitors.

1. Business plan section: Marketing plan.

4.1. Marketing goals.

4.2. Marketing strategy.

4.3. Financial support for the marketing plan.

1. Business plan section: Production plan.

5.1. New product manufacturer.

5.2. Availability and required production capacity.

5.3. material factors of production.

5.4. Description of the production process.

1. Business plan section: Organizational plan.

6.1. Organizational and legal form of ownership of the company.

6.2. Organizational structure of the firm.

6.3. Distribution of duties.

6.4. Information about the partners.

6.5. Description of the external business environment.

6.6. The workforce of the firm.

6.7. Information about the members of the governing body.

1. Business plan section: Financial plan.

7.1. Plan of income and expenses.

7.2. Plan of cash receipts and payments.

7.3. Consolidated balance sheet of assets and liabilities of the company.

7.4. Breakeven chart.

7.5. Funding strategy (sources of funds and their use).

7.6. Risk assessment and insurance.

Business plan section: Applications

When developing business planin any format, our company developsinteractive business model of the enterprise, which is a financial analysis toolbusiness planand the source of obtaining the necessary financial indicators.

Software product parameters « Interactive Enterprise Business Model":

• electronic document in MS Excel format;
• an electronic copy of the document on a CD in one copy.

Parameters of the "Business Plan" document and preparation conditions:

• printed document in one copy (full-color printing, in Russian);
• electronic copies of documents in PDF and MS Word formats, 1 copy;
• total volume - 30-50 pages of the main document and Appendix 20-70 pages;
• font - Arial, font size - 11 pt., line spacing - 1, format A4;
• design - in the form of a brochure, a stylized title page.

Factors influencing the term and price:

• The purpose of developing a business plan and the scope of the business project.
• The required amount of information gathering about the market.
• Necessary "depth" and variability of the analysis.
• The complexity of the technology for the production of goods and services.
• The volume and quality of information available to the customer.
• Participation of customer representatives in the business planning process.
• Location of the business project.
• Stage of business project implementation.
• Time to prepare a business plan.

Our advantages:

• Extensive practical experience in management and developmentbusiness plans.
• Choosing the best way for the customer to draw upbusiness plan.
• Our business plansunderstandable and justified.
• Our business planseasily perceived.
• Our business planspresentable.
• Our business plans convincing.

UNIDO is a division of the United Nations founded in 1966 to fight poverty. It has developed business plan standards to promote global prosperity and industrial improvement, stimulating the productivity of emerging and emerging economies. The organization helps them adapt to the rapidly changing economic environment and close the gap with the leading world powers. The project specialists strive to create equally favorable conditions for people all over the world.

Contents of the UNIDO business plan

After painstaking analysis, the structure of the optimal enterprise development plan was derived:

1. Summary.
2. Company and industry data.
3. Information about the goods produced or services provided.
4. Marketing and sales.
5. Production plan.
6. Workflow organization plan.
7. Financial plan.
8. Project efficiency.
9. Enterprise risks and guarantees.
10. Applications.

Summary

This paragraph provides general information about the document. When developers pitch their ideas to sponsors, they will only delve into the plan if the short sentences in the resume catch their attention. It is worthwhile to provide information on how much funds are required for the implementation of the project, to talk about loan terms, return guarantees, the amount of funds already available, etc. Detailed data on these articles will be given in other sections. There you can prove the legitimacy of the presented calculations.

Company and industry data

Tell us about your company, its products or services. Also here they give arguments in favor of the prospects of working in the industry, the values ​​of financial indicators, describe the personnel and management structure. It would be useful to mention the established partnerships.

Information about the goods produced or services provided

In this section, it is worth paying closer attention to the company's products. It is appropriate to add drawings, photographs and natural samples. If the product line is wide, it is worth providing a separate description for each category. Stick to the following structure:

Marketing and Sales

It is important that your products are really in demand and in demand in a specific sales market. Here you will need to convince the investor that this is indeed the case. Buyers can be both wholesalers and end users.

If you consider an enterprise as a consumer, you need to describe the location and industry of work. In the case of the population, socio-demographic characteristics are indicated: age range, gender, position in society.

In addition, it is worth mentioning the price, external characteristics and shelf life of the product itself. This section has the following structure:

Production plan

Here, variable and fixed costs, output volume, cost price should be calculated, information on the organization's capabilities should be provided.
Item structure:

• location of the company, transport links and communications;
• the qualification level of workers, the availability of modern technologies in production;
• the need for additional space;
• staffing;
• labor safety, environmental friendliness;
• output volumes;
• salaries and other expenses for the staff of specialists;
• materials and raw materials;
• current, fixed and variable costs.

Workflow organization plan

In many ways, the success of the company depends on top management. This part should describe the procedure for the work of managers and chief specialists, the structure of the organization, the period for implementing the project, methods of motivating personnel.

Financial plan

Calculations of costs, prime cost, cost estimates are given. The sources of finance inflow are described, a table of incoming and outgoing cash flows is attached.

The following structure should be followed:

Project efficiency

Conclusions are drawn about the expediency of the plan, its direction. The sensitivity of the company to the external environment is analyzed.

Enterprise risks and guarantees

Here it is important to assure the investor that he will receive a guaranteed benefit from his investments and that all borrowed funds will be returned. If certain force majeure or risks are possible, they are worth mentioning.

Applications

In the case when some details of the content do not fit one of the previous sections, they are placed at the end of the document. You can also unload the main points from capacious graphs and tables.

Applications typically include the following information:

• detailed information about the enterprise (registration number, etc.);
• drawings, patent statements about the product, photographs;
• results of marketing analysis;
• scheme and photo of the organization;
• graphic material depicting the organizational structure;
• graphs and tables with financial and economic calculations;
• legislative acts and regulatory documents used to confirm risks.

Having drawn up a business plan according to the UNIDO standard, you will be able to calculate all the details to the smallest detail, find the most profitable ways of development and attract potential investors.

How to Write a Business Plan: Video

Last update: 09/06/2016

How to make a business plan according to the UNIDO standard?

UNIDO is a global prosperity organization committed to supporting the industrial development of developing countries and countries with economies in transition (). Financial models within the framework of these standards are implemented in the software environment COMFAR III, PROPSPIN (these programs were developed by UNIDO itself), as well as a number of other software products.
I must say that UNIDO gives only recommendations, but not standards. In particular, there are:

Manual for the Preparation of Industrial Feasibility Studies, 1991
Manual for Evaluation of Industrial Projects. UNIDO, Vienna, 1978 (Industrial Project Appraisal Guide), 1978, 1993

In addition, there are some other publications issued by UNIDO as guidelines for the preparation of business plans, in particular:

• World Information Directory of Industrial Technology and Investment Support Services
• Guidelines for Investment Promotion Agencies: Foreign Investment Flows to Developing Countries
• Manual for Small Industrial Business; Project Design and Appraisal
• Manual on Technology Transfer Negotiations
• Guide to Practical Project Appraisal: Social Benefit-Cost Analysis in Developing Countries
• Guidelines for Infrastructure Development through Build-Operate-Transfer (BOT) Projects
• Guidelines for Project Evaluation

They can be purchased on the official website of UNIDO.
I must say that outside the CIS, UNIDO methods are not very widespread. But, at least in Russia, almost all methods, intended for business plan development, including those issued by the state, as well as various investors (for example, banks) are very much based on recommendations UNIDO. The vast majority of textbooks, monographs, media publications on the topic of "business planning" are based on these standards.

Here is the list of sections business plan in accordance with standards (recommendations) UNIDO (UNIDO):

Note that the strict section names business plan carried out according to the UNIDO methodology, No. The main thing is that they have the appropriate semantic load.

1. Resume

This section gives the impression of the whole project, so investors read it first of all. The resume contains brief but concise information about the business idea. In particular, there should be a description of it, terms of lending, the required amount of investments, their nature (credit, leasing, etc.), the amount of own funds, the scale and potential of the market, etc. In fact, all other sections business plan according to the UNIDO methodology are nothing more than a detailed, expanded disclosure of everything contained in the summary, as well as the scientific justification for the figures given in it. It’s good if the volume of the resume takes no more than 1 page of standard printed text, printed with a font size of at least 12. The fact is that a potential investor, when analyzing a resume, should be able to capture, as they say, at a glance, the whole essence of the project, under which written business plan. After reading the summary, the investor, as a rule, decides whether to continue reading the rest of the business plan or not by rejecting it.

2. Description of the industry and the enterprise implementing the business idea

This section contains information about the enterprise that will implement the business idea. This is a brief description of the direction of activity - i.e. products or services proposed for release, as well as business partnerships (in particular, suppliers are indicated). A description of the industry and brief (this will be detailed in the marketing plan) prospects for its development, the most important financial indicators of the enterprise over the past 2-5 years, its staffing are made, materials, production capacities, and also the management structure are characterized.

3. Description of services (goods)

Here the presentation of the produced goods (offered services) is realized. In this case, you can use all available visualization tools, for example, graphic editors, and even 3D technologies. Briefly (in more detail this will be indicated in the marketing plan), the main consumers, the scope and characteristics of the product (patentability and copyright, license and quality certificate (if necessary), cost, price, competitiveness, ergonomics, environmental friendliness, safety, delivery conditions) are listed ( including packaging), warranties and services, product operation features, and disposal.It is clear that this list depends on the specifics of the business.

It is preferable if this section contains a photo of the product or service. If, for example, as an idea in business plan according to the UNIDO methodology hotel services appear - it is advisable to have a general view of the hotel, as well as photographs that reveal the decoration of rooms, service elements.

4. Marketing plan

Here, first of all, the sales market is described. After reading this section, the investor should clearly see that the market IS and the business plan you propose is worth putting into practice. The investor must see how the proposed product or service is thought out in relation to the needs of buyers and how competitive they are, whether there are development prospects; are there any downsides. Keep in mind that business plan according to the UNIDO methodology, which does not contain any minuses, will most likely be rejected by the investor due to insufficient development of the project (unless, of course, the investor, excuse me, is not a fool). For it is obvious that almost ANY business plan, any business idea has flaws. The only question is which ones and how significant they are.

The buyers of goods (services), the description of which is given in the business plan, are characterized, they can be end users (individuals) or wholesalers.

If the consumer is an enterprise, then it should be characterized by the relevant industry, as well as the location. If the consumer is the population, then it is necessary to provide a socio-demographic section, i.e. indicate gender, age, social status, expected income level, etc.

In addition, in the marketing section business plan according to the UNIDO methodology there is a description of the consumer properties of goods - price, service life of the product, appearance, etc.

A thorough analysis of competitors is also given, ways to attract customers are described (the FOSTIS system - the formation of demand and sales).

Structure of the marketing section business plan according to the UNIDO methodology could be the following:

1. Requirements and wishes of consumers for products, services and your ability to meet these requirements
2. Analysis of competitors (strengths and weaknesses); what is the real place of the proposed business idea among them
3. Marketing research of the market, forecast of its development
4. Sales characteristics: packaging, storage, place of sale (service provision), warranty and post-warranty service
5. attraction system consumers (how the buyer learns about the product, what specifically will attract him): advertising, promotion of goods, services
6. Analysis elasticity of demand by price

In this section, you can conduct a study based on SWOT, PEST, ABC, XYZ and other analysis methods. Undoubtedly, the presence of visual diagrams, supported by calculations (with results presented in the form of tables) will be good evidence of the practical feasibility of your business plan prepared according to the UNIDO methodology.
Thus, the task of this section of the business plan is to convince the investor that your idea is the best in this segment.
Note: however, this section should not be overloaded with tables, charts, diagrams. Have pity on the future reader of the business plan - the investor: after all, he is also a person. Who, perhaps, is not an expert in all these Gantt, Ishikawa, etc. charts. Therefore, it is highly desirable that the material in this section should be presented CLEARLY.

5. Production plan

This plan should fully describe the production process. The volume of production of goods and services is calculated; calculation of the cost of production and general information about the production capabilities of the enterprise in the framework of the proposed business plan according to the UNIDO methodology. It is advisable to decompose the cost price according to the Direct Costing system, i.e. in the context of fixed and variable costs.

Variable costs:

• Raw materials, spare parts, components
• Piecework wages (with accruals on it) - as a rule, production personnel.
• Fuel, electricity for industrial purposes

Fixed costs:

• Depreciation Maintenance, equipment repair
• Fuel and energy for non-industrial purposes (for example, for space heating)
• FOSTIS expenses (advertising, promotion of goods and services)
• Administrative expenses (TIME wages - as a rule, administrative personnel, security, cleaning of premises, etc., as well as utilities, travel expenses, communications, etc.)

The same section also reflects the required production areas, capacities, human (labor) resources. How much and what specific production capacities do you already have? How much will need to be purchased? As a rule, it is in the production plan that the answer to the question is contained, for what purposes does the developer of a business plan according to the UNIDO methodology need investments.

The structure of the production plan within the framework of the UNIDO methodology can be as follows:

1. Geographical location of the enterprise, transport routes, availability of communications
2. Technologies
3. The level of qualification of personnel, the composition and structure of labor resources, their qualifications, wages (plus accruals on it, for example - social payments)
4. Required production areas, equipment
5. Depreciation
6. Volume of production
7. The cost of raw materials, energy, components, materials
8. Current production costs (summary calculation)
9. Variable, fixed costs
10. Environmental friendliness and production safety

When the production process is partially or completely transferred to subcontractors, it is necessary to make a description of all subcontractors, indicating their location, as well as justify their choice. You should also indicate the costs of subcontractors and contracts concluded with them.

If business plan according to the UNIDO methodology is devoted not to the production of goods, but to trade or the provision of services, this production plan should contain a description of the processes for purchasing goods, storing, distributing, stock control, etc.

6. Organizational plan

The section provides for the disclosure of issues of organizing the management team, staff motivation, the timing of the project within the framework of the business plan.

This section provides a description of the organization for the implementation of a business idea: legal support is given, management staff is considered, key specialists (detailed track records of personnel should be present in the application). The faces behind them should also be described. For each of the owners, information should also be given about their capabilities and responsibilities, the organizational structure of the company, the timing of the project, and ways to motivate management personnel are illustrated.

Reading the organizational plan business plan created in accordance with the UNIDO methodology, the investor must ensure that the proposed project is well organized; that the business project will be implemented not by anyone, but by reliable and qualified performers.

7. Financial plan

This section is about financial performance business plan prepared according to the UNIDO methodology. Here are the variable and fixed costs (enlarged, because their detailed calculation is given in the production section of the business plan) for the production of products and services; cost estimate for the project, the need and sources of funding. A table of expenses and incomes is compiled, the flow of money during the implementation of a business project (cash flow).
V business plan according to the UNIDO methodology cash flow is calculated:

• Undiscounted and discounted taking into account the risks and the minimum rate of return of the project
• Current (monthly or quarterly) and cumulative

A forecast balance sheet may also be drawn up.

The approximate structure of the financial plan may be as follows:

• Lead-up costs
• Current period costs
• Calculation of income from the project
• Costs associated with servicing a loan (or other form of borrowing)
• Tax payments
• Other income and expenses (receipts and payments)
• cash flow
• Funding strategy (sources of funds, their use, frequency of repayment)
• Chart of marginal analysis (with building a break-even point)

The following can be included in the application (in aggregated form):

• Statement of financial results (previously this form was called the "Profit and Loss Statement") (form No. 2)
• Forecast balance sheet (form No. 1)

8. Evaluation of the economic efficiency of the project

This section is devoted to the analysis of performance indicators for the implementation of a business project, its financial analysis is carried out. Such indicators are analyzed

relative

• NPV (or NPV - net present value)
• ID (or PI - profitability index)
• GNI (internal rate of return), etc.

Absolute

• Total costs, revenues and profits for the period of completion of the project (usually 2…7 years)

A factor analysis is also carried out on the sensitivity of the main indicators of the business plan to changes in external factors (changes in the cost of raw materials, electricity, wages in the market, rent, a decrease in the cost of similar goods and services as a result of a decrease in demand or actions of competitors). As a rule, they are limited to the study of the sensitivity of absolute indicators - the total profit of a business project.

This section should demonstrate to the investor the fact that the project is sufficiently resistant to changes in external conditions. This is a kind of financial and economic guarantee that the project will still bring an acceptable profit, even if external conditions are relatively unfavorable.

For example, if with an increase in the cost of raw materials or wages by only 15%, the total profit decreases by as much as 50%, then it will immediately become clear to a competent investor that it is better not to get involved with such a project at all, because there is a big risk of losing all the funds invested in it. After all, an investor invests in a business project AT YOUR OWN RISK.

9. Guarantees and risks of a business idea

This section analyzes the main risks, return guarantees. Risk analysis depends to a large extent on the type of investor. Indeed, for each investor, the most dangerous can be, generally speaking, different risks.

It is necessary to provide evidence of the solvency of the enterprise that will implement the business plan. It is necessary to stipulate guarantees for the return of borrowed funds in the event of unforeseen, force majeure circumstances. For example, one of these guarantees may be the availability of equipment, machines, buildings, structures on the balance sheet of the enterprise. You can also provide insurance for a business project in case of loss. A number of projects (if they are, for example, of high social significance) may receive municipal or state guarantees.

10. Application

The appendix contains information that is inappropriate to be given in the main part of a business plan implemented using the UNIDO methodology. Annex to business plan according to the UNIDO methodology is intended to unload its main part from excessive detail, while containing evidence and justification. These are, in particular, the documents:

• Containing information about the enterprise and its economic activities (constituent documents, licenses, certificates, certificates, diplomas, copies of media materials about the activities of the enterprise, reviews, etc.)
• Letters from distributors, contractors and customers
• Materials characterizing products or services (drawings, photographs and other visual materials, copies of patents, results of certification and testing of manufactured products, services)
• Marketing research materials (results of consumer surveys, comparative data on competitors, applications for the supply of products from future buyers)
• Detailed financial and economic calculations, references, calculations
• Letters of guarantee, contracts, information about collateral, extracts from legislative and regulatory documents that support the project or protect it from risks
• Price lists with prices of competitors and suppliers of raw materials, materials

I must say that not every investor will delve into the study of the materials available in the Appendix to business plan prepared according to UNIDO. At the same time, its presence makes it possible to judge, at a minimum, the seriousness and thoroughness of the development of a business project. That the businessman tried to take into account everything, more or less important, details and particulars. Naturally, this approach is an additional guarantee of the feasibility of the business plan within the planned scenario.

Also, the presence of an application to business plan performed in accordance with UNIDO standards speaks of a certain respect for the investor. For the main part contains the most important information, and the Appendix reveals all relevant indicators. If the investor believes what is called, on the word - he may not read the Appendix, limiting himself to the analysis of the main part. But if in doubt, he can study the evidence part in more detail (on his own or by entrusting this work to trusted analysts).

Here, in brief, these are the features of writing a business plan in accordance with the recommendations (standards) of the UNIDO organization. If desired, it is quite possible to understand them yourself. However, not everyone has the time and energy to do so.

If you have any difficulties in developing a business plan according to the UNIDO methodology, we are ready to help you!
You can apply for a business plan on our website.

One of the organizations that offers standards for business planning is the United Nations, an organization fighting for global prosperity by supporting the industrial development of developing countries and countries with economies in transition.
The UN provides various assistance to countries with economies in transition and developing countries in adapting and developing in the context of the globalization of the economy and the world as a whole. The organization collects knowledge, information, experience and technologies, transfers them to countries in need and thereby promotes the development of a competitive economy and increased employment.

UNIDO - United Nations Industrial Development Organization (United Nations Industrial Development Organization, UNIDO) - a division of the United Nations aimed at combating poverty through increased productivity. Founded in 1966.

The structure of the business plan according to UNIDO standards:

• summary
• industry and company description
• description of services (goods)
• sales and marketing
• production plan
• organizational plan
• financial plan
• project performance evaluation
• guarantees and risks of the company
• applications

1. Summary
   The section contains general information about the business plan. According to the summary, they give an impression of the whole project, so it is always viewed by potential investors. The summary should contain concise but understandable information and give answers to investors' questions - what is the volume of investments, loan terms, return guarantees, the amount of own funds, and so on. The remaining sections of the document should provide more detailed information about the project and prove the correctness of the calculations in the summary.
2. Description of the industry and company
   Description of general information about the enterprise or company, description of the industry and prospects for its development, financial performance, personnel and management structure, line of business and products or services, partnerships.
3. Description of services (goods)
   The best will be a visual representation of the products manufactured by your company - let it be a photograph, drawing or a natural sample. If you produce more than one type of product, then the description should be for each type separately.

   Structure of this part:

   • product name
   • Purpose and scope
   • Main characteristics
   • Competitiveness
   • Patentability and copyright
   • Availability or need for licensing
   • The degree of readiness for the release and sale of products
   • Availability of a quality certificate
   • Safety and environmental friendliness
   • Terms of delivery and packaging
   • Warranties and service
   • Product operation
   • Disposal
4. Sales and Marketing
   First of all, there must be a market for your product. In this section, you must show the investor that this market exists. Potential buyers are divided into final consumers and wholesale buyers. If the consumer is an enterprise, then it is characterized by the location and the industry in which you work. If the consumer is the population, then it is characterized by standard socio-demographic characteristics - gender, age, social status, and so on. Also, it is worth describing the consumer properties of goods - price, service life of the product, appearance, and others.

   Structure of this part:

   • the requirements that the consumer makes to products of this type and your ability to meet them
   • analysis and description of competitors, what strengths and weaknesses you will have
   • marketing research, description of the market and its development prospects
   • sales - from packaging and storage to direct sales at points of sale and warranty service
   • attracting consumers - in what ways (marketing tools), analysis of demand elasticity by price
5. Production plan
   Calculation of fixed and variable costs for production, volumes of production and sales, calculation of the cost of production and general information about the capabilities of the enterprise.

Structure of this part:
- geographical location of the enterprise, transport routes, availability of communications
- technology and skill level of personnel
- need for space
- staffing
- environmental friendliness of production and safety of workers
- volume of production
- salaries and other personnel expenses
- cost of raw materials and supplies
- current production costs
- variable costs
- fixed costs

6. Organizational plan
The success of the project directly depends on the top management of the company. This section describes the organization of the management team and key specialists, the organizational structure of the enterprise and the timing of the project, ways to motivate the management team.

7. Financial plan
It is necessary to describe the main financial calculations and costs, conduct a cost estimate and describe the cost estimate for the project. Also, describe the sources of funds, provide a table of expenses and income and describe the cash flow.

Structure of this part:
- Costs of the preparatory period
- Core period costs
- Calculation of income
- Costs associated with servicing the loan
- Tax payments
- Other receipts and payments
- Gains and losses report
- Real money flow
- Forecast balance

8. Evaluation of the effectiveness of the project
Assessment of the significance of the project, its effectiveness and direction. Analysis of the sensitivity of the enterprise to external factors.

9. Guarantees and risks of the company
Guarantees for the payback of the project and the return of borrowed funds. Description of possible risks and force majeure moments.

10. Applications
All details that are not included in the main sections can be described in the appendices. This will unload the main part from unnecessary tables, graphs and other things.

Applications most often describe the following points:
1. complete information about the company (registration documents, etc.)
2. photos, drawings, product patent information
3. results of marketing research
4. photos and diagrams of the enterprise
5. schemes for the organizational structure of the enterprise
6. financial and economic calculations (tables, graphs)
7. regulatory documents and legislative acts confirming the described risks for the project

This standard for writing a business plan is the most detailed, so it is ideal for aspiring entrepreneurs.