Business idea: auto parts store. Pros and cons of business

A couple of years ago, a friend of mine opened an auto parts store, and I was surprised that he paid for it within six months. During the first year of work, he was able to purchase a one-room apartment with the proceeds. And I was very interested in how he could achieve such success in such a short time.

The secret turned out to be very simple: he was able to find a supplier providing goods at favorable prices, as well as to bring in such an assortment that is in constant demand. And in this article I will share with you his secrets of success, as well as tell you how to proceed to open an auto parts store from scratch.

If we compare this market segment with others, then its advantage lies in the high mark-up... Most of the parts are manufactured in China. There are, of course, originals that can be produced directly in Europe, Japan or the United States. But for every such detail there is a Chinese counterpart, which is practically no different from the original (except for the price). The difference in cost between such parts can be up to 50%.

As my friend said, initially he made a 300% mark-up on all goods. Moreover, it was the lowest price in his town. The peculiarity of his store was that he lived in the small town of Volzhsk near Kazan. And the majority of auto parts had to wait for motorists for 5-7 days until they were brought from Moscow. In a short time, he analyzed the main demand and purchased these parts. Thus, the whole city knew that it was easy to find the right part in his store.

Over time, the situation has changed and now in his store the mark-up on goods is different. For some details, it can go up to 500%, and for some it had to be reduced to 100%. This is due to the emergence of competitors trading over the Internet. If a part is expensive and the difference between a store and the Internet is significant, people are willing to wait to save money. But when the savings are only 200 - 500 rubles, most often the goods are bought from my friend, so as not to wait a week for delivery.

Thus, the profitability of this business is influenced by:

1. Extra charge... This product can have a very high mark-up of 100-500%, so you can make very good money on some parts.
2. Demand... If you open your store in a place where there is a lot of demand, then you can profitably trade in auto parts.
3. Range... You must know what kind of vehicles surrounds you in order to purchase the right assortment for them.

Of course, many other factors also affect the profitability of a business. But most importantly, you must understand where there is demand, there will be actual supply.

Auto parts franchises

A franchise is understood as the acquisition of the right to operate under a certain trademark, which is already well-known and you do not have to promote its popularity. The most striking examples of operating franchises: McDonald's, Burger King, Zolla, Austin and many other brands.

A franchise is usually used in small businesses, for which it is enough only to have an open individual entrepreneur (we will tell you how to open an individual entrepreneur). A franchise involves the conclusion of an agreement between the entrepreneur and the main manufacturer of the brand. On the basis of this contract, the franchisor transfers all technologies, raw materials, goods, helps to organize a new point of sale, which outwardly does not differ in any way from the head store.

In this case, franchisors usually offer a ready-made base of suppliers from whom you will purchase all the necessary products. Also, you will be provided with training and advice on opening a store. In most cases, software is also installed to help keep all the necessary records.

This way of doing business is more suitable for beginners, as they will be provided with all the necessary information and qualified assistance.

The advantages of a franchise are the following:

1. You do not have to search for suppliers on your own, compare prices, overpay for delivery... All this information in a ready-made package will be provided to you by the franchisor.
2. You do not need to promote your brand, as this has already been done by the parent company.... She assumes all advertising and promotion costs. You only need to notify potential customers about your opening at a specific address.
3. You will be able to sell the product at the prices set by the franchise, while the suppliers will give you the same discounts as the parent company. It can be difficult for a company to achieve large volumes by working with 1-2 stores. And when you join a large network, your discount will be maximized.
4. Almost all franchisors provide special training for the head of the organization, as well as for the selling or production personnel. The acquired skills help in working with clients, thereby increasing sales.

But there are certain disadvantages that must also be taken into account when signing a contract:

1. You will have to pay royalties to the company to use its brand... When choosing a franchisor, pay attention to the amount of this remuneration.
2. You will not be able to sell additional assortments... Since the franchise provides for the need for strict adherence to the corporate assortment.
3. You must adhere to company standards and not deviate from them... Any innovations and ideas you must agree with the head office in order to obtain permission for them.

In case of non-compliance with the agreements signed in the agreement, the agreement may be terminated by the franchisor, and you may be subject to penalties provided for by this agreement. Therefore, if you want to independently organize a business, practicing in different directions, you are better off working without a franchise.

A friend of mine asked me what I thought about getting him to start working on such a contract. He liked the prices offered by the franchisor. I asked him to calculate the percentage increase in his profit if he reduced the cost of goods. It turned out that the difference is 15%. But at the same time, the amount of funds that he has to pay per year practically eats up all this difference. Therefore, he abandoned the idea of ​​moving to work with a franchisor. Although for a first business, this option is quite attractive

Top 5 franchises today

When my friend and I were calculating the difference between the profitability of his business and the profit from working on a franchise, we had to study a lot of proposals from franchisors. And here I will give you the most beneficial in my opinion:

In addition to the listed main indicators, you need to figure out which store format each of these franchisers offers, as well as the assortment purchased. And, based on these data, you must make a choice towards the most output option for you.

How much does it cost to open a store

The total amount of expenses will depend directly on the type of opening of your store. Your costs will consist of the following items:

• the cost of renting premises;
• the type and cost of the assortment;
• the amount of labor;
• the cost of shelving and other equipment in the store;
• prices of marketing activities.

Also, all these articles will depend on the type of store you choose, since each type will require a different area, assortment, number of sellers and everything else. Currently, the following types of stores are most common:

• parts that were already in use(they are usually redeemed from the analysis, where cars that cannot be restored are handed over);
• spare parts of certain brands or car brands;
• parts for a specific type of machine(special equipment, trucks, cars);
• spare parts for Russian cars or vice versa, only for foreign cars;
• sale of goods via the Internet.

First, you must decide which of these options is more suitable for you. You should focus on the segment that is freer from competitors in the place where you plan to open.

Auto parts store business plan with calculations

In this article I will give you an example of the costs that my friend had to spend in a small town. At the very beginning, he opened a small shop of spare parts for domestic and foreign cars. A year later, he had already expanded its area and transformed it from a traditional shop with 50 sq.m. to a large supermarket with an area of ​​150 sq.m. But as part of this article, I will tell you its first costs:

1. Premises for rent... Initially, he found a supplier in Kazan who could deliver the goods to him on a daily basis. Therefore, he did not need a large storage area for all the spare parts. He could easily place an order before 13.00 pm and already sell this product in 3 hours, since the delivery took only 1.5-2 hours. It turned out that in fact all the goods were stored in a large warehouse 60 km from the city, for which he did not pay rent, but ordered the goods daily, making a 300% mark-up, immediately selling it to the buyer. The rental price is 50 sq.m. cost him 30,000 rubles a month.
2. It took him 1,500 rubles to open an individual entrepreneur and purchase a seal. He paid the fee for the opening of the IP of 800 rubles, and the seal cost him 700 rubles (the opening of the IP is examined in detail).
3. Purchase of equipment and showcases. So that buyers can conveniently see the entire assortment of goods, it is necessary to order convenient racks, as well as showcases. He independently drew up a convenient design for the arrangement of showcases and ordered them to a special furniture company. The total cost of all the equipment for the store cost him 150,000 rubles. Here you can save money by buying this equipment from your hands - for example, on Avito.
4. Remuneration to employees. It was not able to open on the first day, when it hired two sellers. They went to work in shifts 2 days after 2 days. The first week he taught them all the necessary information so that they know the details and know how to understand them. The salary in the first month was 50,000 rubles.
5. Purchase of products. To attract customers, my friend bought the cheapest and most popular products. To do this, he spent several days in Kazan in large auto parts stores. He collected information about what is in greatest demand. He also analyzed the brands of cars that are most often found in his city. In the first month, he bought goods for 550,000 rubles.... But at the same time, the store brought him 1 million rubles in the first month. already in excess of the amount for which there were goods in the store.
6. Marketing. To let everyone know about the opening of a new store, my friend posted an ad on the radio, local TV channel, and also on social networks. My friend spent 30,000 rubles to promote his store in the first month.

Thus, in the first month, he had to spend 811500 rubles.

This amount was less than 1 million rubles, and in the first month he was able to earn 1 million, thanks to the fact that all goods ordered by customers were sold on the same day with a 300% markup. In fact, the cost of the first purchase was 550,000 rubles, and he maintains this amount on a monthly basis. But if we consider this product in sales prices, there were goods in his store for 1,650,000 rubles.

It is very important to be able to analyze the demand for products and try to satisfy it as quickly as possible. If customers had to wait for several days, they would hardly place an order for him, because there are many such stores. And the ability to bring the necessary part in a short time made his shop popular among car owners. He was also able to quickly figure out what most often he had to order and expanded the range. Now in his store there are goods worth several tens of millions of rubles, if we count them in sales prices.

But now not everything is going so smoothly for him as in the first year. And this is due to the fact that suppliers cannot now provide goods at very low prices, and there are many competitors. Therefore, the average markup is, in the best case, 100-150%. I also draw your attention to the fact that all prices are for a small town, in large cities the cost of opening such a store will be much higher. But the calculation procedure will be carried out in the same way.

A decent share of the revenue comes from small workshops and car dealerships. If you place a store next to such an establishment, you are guaranteed to have clients.

Step-by-step instruction

After drawing up a business plan and carrying out all calculations, it is time to start taking active steps to open a business. You need to act in stages in the following order:

1. Select the type of store you would like to open... Here you must clearly understand in what format it will be (self-service, traditional retail, online store).
2. Register yourself with the Federal Tax Service as an entrepreneur... You can also open a legal entity, but I believe that it will be quite enough to open this type of business.
3. Determine the niche you want to occupy.
4. Make a list of the assortment that you need to purchase first. To do this, it is necessary to fully analyze the existing demand, as well as competitors.
5. Find a room. It should be located in a convenient location where the demand for auto parts often arises. It can be near car repair shops, or in a parking lot where heavy trucks stop for the night. The assortment can also greatly depend on this: if you open a store next to a Chinese car repair shop, then the assortment should also consist of the corresponding spare parts.
6. Make repairs if necessary... Pay attention to the external design of the store. It must have a sign that can be seen from afar. Therefore, it is better to organize the backlight.
7. Purchase equipment, racks, showcases... Auto parts may require individual racking sizes, so I recommend that you think over their design on your own, based on the selected assortment.
8. Hire workers... Pay attention that they know about auto parts, because quite often buyers ask for advice. And a seller who does not know the necessary information will not be able to be useful to them, and, accordingly, will not be able to sell the necessary product.
9. Find suppliers who will deliver products to you quickly and at affordable prices... In most cases, the amount of the discount depends on the volume of the products you choose. Therefore, sometimes it is necessary to make a mark-up below competitors for the sake of increasing turnover.
10. Conduct marketing activities... The trouble with so many organizations is that they save on this expense item in the first months, when they need to quickly attract buyers in order to maximize their return on investment. Therefore, make sure that as many potential customers as possible know about you.

In more detail, you can see the entire sequence of actions in the video presented. And then we'll go over each step in more detail.

Let's analyze each point in more detail.

Choosing the type of store

If your funds allow you to purchase a large amount of goods at once, then it is advisable for you to open a self-service store with a large area. Such a supermarket will be a joy to any car owner, because he will be able to independently touch all the spare parts, compare the original and the analogue of the desired part, and also see additional functional or decorative goods for the car.

The average check in such a store will always be higher if you place the goods correctly. For example, essential goods are usually placed closer to the checkout at the very end of the hall. And it works this way.

The buyer went in in the winter for washer fluid, which costs 150 rubles. But he did not immediately fall into his hands. But passing by the shelves, he saw a long brush, which is very convenient for clearing snow from the car, and grabbed it. And it costs 100 rubles. Further, while waiting in line with a liquid and a brush, he saw a funny air fragrance for the cabin. I also grabbed it, the cost of which is 50 rubles. Thus, after going through the store in search of a liquid, the buyer's check increased by 150 rubles, which was 150% of the cost of the liquid itself.

But if you don’t have a lot of funds, I do not recommend creating large debts. You can develop gradually like my friend. Therefore, in this case, it is easier for you to open a small store, but do not limit the assortment only to the brought ones, but work on order, gradually increasing the volume of goods in your store.

Registration of individual entrepreneurs

Of course, you can open an LLC as well. But it seems to me inappropriate for the following reasons:

• fines, imposed on organizations is several times higher than for entrepreneurs;
• all profits made by a legal entity will be taxed if you want to give it to yourself as a salary or dividends, and the individual entrepreneur can simply freely put these funds in his pocket;
• organizations are forced to provide more reporting compared to entrepreneurs.

I described the comparison of these forms of activity in more detail in my other one, which is directly devoted to this topic. And how to proceed to register an individual entrepreneur, I told.

Niche definition

Depending on the niche you choose, you will communicate with completely different buyers, and the average check amount will be completely different. This will directly depend on your assortment:

1. If you only sell Russian auto parts, then get ready for the fact that your average check will be quite low.
2. When selling goods for middle class foreign cars, you can increase your receipt, as well as to increase the traffic of the store, as this is the most popular segment of cars.
3. When selling goods for expensive foreign cars, you can earn a large amount of money from one sold part. However, you should understand that owners of expensive cars are not always ready to buy parts in stores, since they mostly trust official dealers in repairs. Therefore, the number of such clients you will have is small.

But again, this is all very individual. If you live in a village where most of the cars are domestic, then you should focus on them. And if you open your store next to a repair shop for expensive foreign cars, it is advisable for you to have a large list of goods for them in your assortment.

Assortment selection

After determining what niche you want to occupy, you need to draw up a specific list of products that should always be in your store, as well as the list that is available for order. Usually, all suppliers provide their counterparties with access to the remainder of the warehouse, where you can check the availability of the desired product at any time, as well as see its cost for you. You must arrange for access to such information and request it from the supplier.

In addition, you will need to analyze the demand for goods in similar stores. Find out what sells the most and be sure to make the right reservation. Also analyze the range of competitors. Try to bring something that they do not have, but that customers often have to wait for the order. Then you can build yourself a good reputation among car owners.

Search for premises

First of all, you must calculate the area you need. It will directly depend on your assortment. If the parts from the cars are large and take up a lot of space, you will need a large area. If it is mainly a small product, then you can consider smaller stores. But on average, your store should not be less than 50 sq. M. Otherwise, it will be inconvenient for the seller to work in it, as well as uncomfortable for the buyers.

After determining the area of ​​the room, you need to find a good place. As my friend's practice has shown, the most active demand arises next to services where cars are repaired. Therefore, look for a rental in this particular quarter and preferably within walking distance of the service.

Repair

There are no special requirements for this type of stores, except for normal working conditions for employees. That is, they should have a rest room where they can always change clothes for a snack. The room should have a comfortable air temperature and lighting.

Therefore, global repairs will not be required here, provided that this room was not used for completely different activities, for example, as a kitchen for a dining room.

Pay attention to the sign. You must be visible from afar. Therefore, it is better to organize a glowing advertisement for the store, as drivers usually do not read the signs on the buildings when they are driving. And even the driver will be attracted by the bright lights.

Equipment selection

To accommodate the entire assortment that you have planned to sell, you must order the appropriate racks. But keep in mind that the dimensions of each part are different, so you must think over the dimensions of cabinets and showcases to the smallest detail. I recommend making this equipment to order.

And also it can be viewed on the secondary market. Then you can save on this expense item.

Recruitment

When choosing sellers, I do not recommend recruiting only by gender. My friend only recruited guys by mistake. But once he came across a girl who understands cars and parts much better than most guys. Therefore, I recommend interviewing every person who wants to work.

In addition to the usual recruitment of employees, you must constantly devote time to training them. To do this, you can use:

• special online courses;
• trainings;
• arrange role-playing games;
• show by example how to work with difficult clients.

This way you will be able to increase your sales. And your employees will be confident in their knowledge when talking with a client.

Remember, your salespeople must:

1. Not only know the entire assortment, but also be able to offer it... And for this you need to tell how this part works, the difference between an expensive original and a more democratic analogue, and advise you to focus on the right part.
2. The seller must be able to understand people in order to increase the average purchase order... If a person doubts between the original and the analogue, one should always insist on a high-quality original. But if it is clear from the buyer that he is not ready to overpay the extra money, you need to convince him so that he does not doubt that the analogue is not at all worse than the original.
3. The salesperson must know and use different sales techniques. Because different techniques work with different buyers. And only the seller can successfully close the sale by sensitively applying the necessary technique.
4. The seller must be sure to offer additional products in order to increase the average check. Remember how often in large supermarkets you are offered to buy gum or chocolate at the checkout. And some people agree to buy. And these are additional sales, which can reach 10-15% of the total revenue per month.

Also, you must constantly monitor your sellers. Because without supervision, they will not follow all of your instructions. And any uncontrolled business quickly fades.

Supplier selection

It is very important to decide on the right suppliers who will be able to timely and quickly deliver the goods you need, offer favorable prices, and also be able to supply quality parts. Most of the products are currently manufactured in China. And there, as you know, there are several levels of markets. Therefore, the same parts can be of completely different quality.

If you do not yet have reliable proven suppliers, I recommend that you first make small test purchases from several companies and compare the quality provided. Plus, you should always have an alternative supplier in case one of them doesn't have the item you want.

Marketing

By the time of opening, you need to create an active marketing activity so that they know about you already on the opening day. Only then will you be able to attract many clients from the very beginning. Use different directions:

• discounts;
• stock;
• advertising on television and radio;
• advertising on social networks;
• noisy opening with a concert or lottery draws.

In addition, you can distribute leaflets to taxi drivers, post banner ads in the city, place advertising information in the nearest car repair services. Make extensive marketing activities and then you will get results in the first months.

Based on the successful example of my friend, I understood how you can successfully develop your business if you are interested in the area in which you start working. Therefore, I recommend you:

1. Start doing only the business that you are really interested in... Because you have to devote a lot of time to him. And if this activity does not bring you pleasure, then you should not expect profit from it.
2. Before you start acting, be sure to draw up a business plan. Because only after calculating all costs and potential incomes, you can realistically assess your capabilities.
3. Analyze all of your competitors and create something that will significantly differentiate you from them. Only in this case you will be able to declare yourself and attract buyers to yourself.
4. Take advantage of trade marketing activities. This is something you can do on your own every day while spending time on Social Media. You can negotiate with taxi companies and other businesses that have a fleet of vehicles. All of them are interested in good prices for spare parts. And these are large clients for you, to whom you can make a tempting offer with a discount.

And be sure to remember to control everything. Nowadays it is impossible to let a business go out on the open, as its uncontrolled existence will sooner or later lead to bankruptcy. Therefore, viewing surveillance cameras and conducting audits must be carried out constantly.

This material can serve as a model for writing a business plan for an auto parts store when obtaining a loan from a bank, for attracting a financial partner, obtaining government support, and simply to justify the expediency of investing money in your business.

Description of the project

We bring to your attention a sample business plan for an auto parts store opened in a city with a population of 120 thousand people.

Despite the high competition, the sale of auto parts is a profitable line of business, since this market in Russia shows an annual growth of 20%. Opening a store with a large assortment of goods for both domestic and foreign cars in our city will be beneficial both from an economic and social point of view.

Socio-economic indicators of project implementation (for state support)

1. Registration of a new small business entity;
2. Creation of 3 new jobs;
3. Revenues to the city budget N up to 80 thousand rubles per year.

Economic indicators of the project implementation, according to the calculations of the business plan:

1. Profit - over 1 million rubles per year;
2. According to preliminary calculations, the payback period for the project is about 2 years;
3. Profitability - 25%.

It is planned to spend 400 thousand rubles on opening a business. own funds and attract 1,700 thousand credit funds in one of the city banks:

Which taxation system to choose

The organizational and legal form will be individual entrepreneurship. The choice of this OPF is due to the inexpensive and simplified procedure for registering activities. As tax systems the patent system will be applied, while the cost of a patent for an auto parts store per year will be 36 thousand rubles.

At the moment, practical activities have begun on the implementation of the project:

1. Produced by registration of entrepreneurial activity, OKVED code 50.30.2 - Retail trade of automotive parts, assemblies and accessories;
2. A preliminary agreement has been concluded for the lease of premises for the placement of a retail outlet on the street. Lenin house 101 with a sales area of ​​40m2 and a warehouse at the same address with an area of ​​15m2. The rental price for 55m2 will be 30,000 rubles per month. The premise does not need renovation;
3. Completed the search for wholesale suppliers of auto parts and consumables on favorable terms.

Description of products and services

The assortment of the outlet will include spare and consumable parts for cars of both foreign and domestic production. In addition to the goods presented on showcases and shelves, the store will also operate on orders from the catalog. In general, the procurement department will work according to the principle: the most popular items should always be in stock. These products include:

• Motor oil;
• Wheel disks;
• Tires;
• Filters (oil, air, fuel);
• Light bulbs;
• Candles;
• Wipers;
• Oil seals;
• Hardware, washers, screws, caps;
• Clamps, branch pipes;
• Alternator and timing belts;
• Tools;
• BB wires;
• Autochemistry;
• Gaskets;
• Pomegranates;
• Steering tips;
• Mufflers;
• Bearings;
• First aid kits and pumps;
• etc.

At the same time, the customer will be offered spare parts from different manufacturers at distinctive prices, for example, "original" or "non-original" spare parts.

The price level will be slightly below the average price level for spare parts in retail outlets in our city. And thanks to a well-thought-out logistics system, orders will be delivered as soon as possible.

Marketing plan

First, let's define the market size. According to statistics, there are about 270 cars per 1000 inhabitants in Russia, that is, every fifth has their own car. Our city is home to 120 thousand inhabitants, respectively, they account for about 20 thousand cars.

The most popular car brands are Lada, Chevrolet and KIA.

Of the total volume of the auto parts market, 52% of sales are accounted for by domestic cars and 48% by foreign cars.

The ratio of purchased components for domestic cars and foreign cars:

On average, each car owner spends about 15 thousand rubles on the maintenance of his car (excluding gasoline and insurance). This is mainly the cost of engine oil, rubber, filters, spare parts.

It follows that the capacity of the auto parts market in our city is: 20 thousand (cars) * 15 thousand rubles (expenses for cars) = 300 million rubles per year.

It should be noted that the demand for spare parts will only grow in the near future, as the number of car owners and, accordingly, the number of cars is growing. According to statistics, the growth rate of this market is about 20% per year.

Competitors. According to the study, there are about 30 retail outlets in the city selling a similar group of goods, of which 10 are large service stations that have their own retail departments (Recommended for reading: "Business plan of the service station".

In the immediate vicinity of our outlet there are:

1. Service station with its own sales department. They mainly trade on pre-orders;
2. Center for motor oils. The main assortment is oils, filters and other consumables;
3. Trade point for 5m2 in a small shopping center. They trade only by catalog with delivery within a week.

Let's carry out a comparative analysis of the strengths and weaknesses of our competitors:

Advertising and marketing activities

1. Advertising in the media, development of a business card site for our store;
2. Advertising on billboards, distribution of flyers and business cards;
3. Discount for regular customers, promotions (free oil change);

The level of the trade margin for the product will, on average, be 40-50%. The sales season is in the spring and autumn.

The planned volume of sales in monetary terms (revenue) is as follows: Monthly dynamics of revenue is presented in the form of a graph: To reach the break-even point of sales, it is necessary to sell goods in the amount of 315,000 rubles per month.

Production plan

We will work only with large wholesale organizations that have been working in the market for wholesale supplies of auto parts for more than one year and have proven themselves only from the best side. These are such companies as Part-Kom, Pasker, the Auto-Alliance group of companies, etc. Delivery of goods to the store will be carried out by transport companies. Planned staffing table of our organization: Increased requirements will be imposed on the personnel, in terms of:

1. Good knowledge of the car device and spare parts;
2. Ability to communicate with clients;
3. Sales experience (preferred).

Calendar plan

The list of activities for the start of the project and their cost can be presented in the form of a calendar plan: To launch the project, it will take 30 days and 2.1 million rubles of start-up investments.

How much money is needed to open an auto parts store.

To open a retail outlet, an investment of 2.1 million rubles will be required. Of these, own funds amount to 400 thousand rubles and 1,700 thousand rubles are planned to be attracted in the form of a bank loan.

Financial plan

The main expense item of the entrepreneur will be material costs, that is, the acquisition of goods for the purpose of subsequent resale. In addition to wages, the entrepreneur will be quite expensive to pay insurance premiums to the Pension Fund and the Social Insurance Fund: 36 thousand rubles per year for individual entrepreneurs and 30% monthly from the wages of employees. A complete list of all costs, as well as the calculation of gross and net profit, is presented in the table - the forecast of the store's income and expenses:

Professional business plans on the topic:

• Auto parts store business plan (14 sheets) - DOWNLOAD ⬇
• Gas station business plan (13 sheets) - DOWNLOAD ⬇
• Car dealership business plan (15 sheets) - DOWNLOAD ⬇

How much can you earn by opening an auto parts store

Net profit based on the results of annual sales will amount to just over 1 million rubles. The profitability of the auto parts store according to the calculations of the business plan is 25.7%. This figure is higher than any bank deposit. This suggests that the funds invested in the business will pay off in full. The return on investment should be expected no earlier than 24 months.

This is a complete, ready-made project that you will not find in the public domain. Business plan content: 1. Confidentiality 2. Summary 3. Stages of the project 4. Description of the object 5. Marketing plan 6. Technical and economic data of equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Where to start a business

Starting any business requires careful preparation, thoughtful actions and a well-developed business plan. Auto parts store is no exception to the general rule. This business is primarily for men. But even if you have a good driving experience or have worked in a car repair service before, it is worth learning more. After all, trading is a new business and requires different skills. First, you need to decide what exactly you will sell: spare parts for foreign or domestic cars, or just covers, rugs, etc.

It is also worth paying attention to competitors: what are they selling in your area, at what price, what is more in demand? The competition in this niche is quite high, so you need to think carefully about the business plan and how you can attract a buyer. The auto parts business can be successfully combined with other auto related businesses such as a car wash. Or invest in the car this way, which will bring substantial profits in 2-3 years.

Equipment for auto parts store

For a spare parts store, equipment needs about the same as for other stores. You will need:

• racks;
• shelves and drawers;
• showcases;
• cash register.

The number of shelves and racks will depend on how many items you have.

What documents are required

The set of documents will need a standard one, as well as for opening any store. Registration of an individual entrepreneur is quite enough, especially if you are starting a business from scratch. You will need: a receipt for payment of the state duty, a passport and TIN and their photocopies, as well as an application. The OKVED code should be chosen based on the assortment, but basically, you can take the OKVED code 45.32, which includes the retail trade of automotive parts, assemblies and accessories. For taxation, you can stop at UTII or STS. A trade permit is not needed, but in some cases it is necessary to notify Rospotrebnadzor. If you are interested in other types of income generation, including passive, you can learn about them by visiting the free marathon "Passive Income - 2019" and learn how to correctly invest money in order to receive stable passive income. The necessary knowledge can be obtained here not only for beginners, but also for investors with experience.

One of the most profitable types of business, which does not require too much effort to enter the market, is the business of selling spare parts for foreign cars. This is a stable and long-term work, and when thinking about how to open an auto parts store, you just need to choose the right direction and specifics, as well as take care of immediately attracting customers' interest.

We are opening an auto parts store for foreign cars: what is worth thinking about?

The first step is to decide what will be sold in this store: this will allow you to choose the right premises for the outlet and plan the level of expenses required to start a business. It should be borne in mind that there is rather tough competition in this type of business, so it is best to immediately rely on some poorly filled or, on the contrary, a very popular niche. The latter may include the sale of spare parts for trucks or domestic passenger cars. The first is, for example, the sale of parts for right-hand drive vehicles.

Having decided on the direction of the business, you can start organizing it. Here's what you need to open an auto parts store:

1. Register an enterprise (usually an individual entrepreneur or LLC is enough - the second form of registration will facilitate cooperation with suppliers and concluding contracts with them)
2. Find a room - it should be located in places convenient for motorists: along large highways, near car markets, next to car dealerships or on the busiest car streets, etc.
3. Find suppliers and conclude contracts with them - it is advisable to immediately agree with 2-3 suppliers: you should choose only official dealers in order to exclude product defects
4. Hire staff - you need at least one purchasing manager (this can be the business owner himself) and 1-2 salespeople who are well versed in cars and their parts

And, of course, you should immediately think about how to make the range interesting and attractive for motorists. You can open an auto parts store from scratch and immediately start making big profits if in the very first days you offer customers rare and very high quality consumables (for example, the best oil) or additional accessories that are very popular.

Opening an auto parts store from scratch is a rather lengthy process and will require you to comply with certain rules and legal requirements. In this article, we will take a closer look at how to open an auto parts store from scratch. We will try to provide more specific recommendations. From this publication, you will learn how to understand what to sell, how to choose the right place to trade, how to legalize your company, what kind of staff to hire, and what type of software is best to use. We will tell you how to open a business selling auto parts for foreign cars or any other types of vehicles.

Analysis of the market situation

Where should your auto parts store be located

If you are looking to open an offline auto parts store, choosing the right retail space for your store location will determine the lion's share of your business success. Choose a location near large repair areas with convenient transport accessibility. Pay attention to whether it is possible to make a bright and visible sign above the store from afar. The area of ​​the store can be different, depending on your capabilities and the characteristics of the assortment. A small office with an area of ​​about 30 sq. m., if you plan to maintain a warehouse, the area of ​​the store will need to be increased. Be sure to pay attention to your potential neighbors. It is important to try to avoid close proximity to spare parts stores, the range of which largely overlaps with yours.

If you are planning to open an online auto parts store, you will need to open at least a small offline office where the client can receive his order. At this point, you can also sell the most popular and marginal products that do not require a lot of storage space.

Both the offline store and the point of issue of orders must be equipped with utilities, which include electricity, sewerage, hot and cold water supply, heat supply.

For further work, you will need to draw up contracts for the lease or purchase of premises, work permits from the fire inspection, contracts with utilities and with companies that will provide you with electricity and communication services.

Company registration

Enterprise registration procedures are standard and are described in many sources. In the case of trade in car parts, the most convenient form of legal entity is an individual entrepreneur - an individual entrepreneur. You can register an individual entrepreneur in a few days by paying a state fee of 800 rubles.

Recruiting and hiring personnel

Auto parts store staff can vary depending on the specifics of your store. A typical staffing table may include various positions, for example:

• seller (2-3 people),
• Procurement Specialist,
• accountant,
• warehouse worker,
• loader.

This is just a typical list of positions for store employees. It is quite possible to get by with a smaller number of people if responsibilities are correctly distributed among employees. In addition, some of the functions, for example, accounting, today can be easily outsourced. Another way to increase the efficiency of store employees is to use specialized software. We will discuss this below.

In addition to functional skills and abilities, as well as knowledge about the device of cars, when recruiting personnel, it is necessary to take into account the purely human qualities of candidates. When conducting an interview, pay attention to how neat the person looks, how clean his speech is, how friendly he communicates, and what impression he makes. Try to select honest, responsible and benevolent people for your team.

Auto parts suppliers

Try to choose reliable and trusted suppliers. Be sure to conclude a cooperation agreement, in which you write down all the working conditions, payment terms, the ability to exchange or return the product if it turns out to be of poor quality or defective. Be sure to discuss the possibility of returning a defective product, in the event that the client refused it for reasons beyond your control. This should not create a problem for your supplier, and it will help you to use your working capital rationally. You can learn more about how to find suppliers.

Software

The sphere of trade in automotive spare parts has a pronounced specificity. First of all, it is a huge assortment and the complexity of the selection of suitable parts. Today, no one does these operations manually, preferring to use specially adapted software. These programs include the AutoIntellect package, released by the Russian company TradeSoft. This program allows sales managers to easily and quickly perform multifunctional search for auto parts (percent), keep records, select, order and sell parts. AutoIntellect automates product management processes, as well as document flow and work with customers. Thanks to this software package, it becomes very easy for a business owner to receive analytics and control the work of the business.

Now you know exactly how to open a spare parts store from scratch. Opening an auto parts store is not at all difficult today. It is much more difficult to make this store a sustainable business that generates stable profits. The auto parts trade is a highly competitive business in which, nevertheless, even a beginner can take his place and become successful.

Video presentation

If you want to start a profitable and stable business, we recommend that you open an auto parts store. Spare parts are always needed - the number of cars in Russia is growing, and the quality of roads is constantly decreasing. With the right approach to business, you can quickly recoup all investments made and even create an entire chain of stores.

Introduction

Despite the outbreak of the crisis, there are no fewer cars on the roads. Few have switched to public transport - people continue to drive their own cars as before. Some employees even had an increase in the number of trips - more meetings and consultations are needed to maintain the desired level of sales of goods.

Even those directly affected by the crisis do not park their car - they simply cut back on the number of trips. But if something happens to the car, they will definitely repair it. And parts are always needed for repairs. Let's see why start an auto parts business and what is needed for this.

How to start

Research your competitors first. Surely in your village there are shops selling spare parts. Visit them, review the range of products and prices, opening hours and location. Think about how to get local service stations and car repair shops interested in buying parts from you. You might offer them preferential prices or tight delivery times.

Auto parts store is quite a profitable and interesting business. Initially, you will not have many customers - people will go out of habit to buy spare parts in trusted stores. But if you trade competently, sell only high-quality spare parts and arrange various promotions, then you will quickly build a client base for yourself. And one more thing - people always buy spare parts. There will be no such principle as in an electronics store, when a person makes one purchase every 2-3 years. The car constantly needs spare parts.

Types of spare parts stores

Stores selling spare parts are divided into two broad types:

1. Internet shops.
2. Classic shops.

Classic stores are also divided into several types. Some are engaged in the sale of spare parts exclusively to order, the second have their own warehouse and showcase, and still others sell only parts for certain types of cars.

For a small spare parts store, it is usually enough to register a regular IP. This will allow you to save on taxes and quickly submit reports without unnecessary headaches. If you want to open a large store, conclude contracts for the supply of spare parts to a well-known service station, etc., then it is better to choose an LLC. This will allow you to get more clients, but it will increase your tax rate.

Your store should have everything from oils to tires.

Requirements for the premises

Any costs of starting a business can be divided into two types:

1. Permanent (salaries, taxes, rent, purchase of goods, repairs).
2. One-time (purchase of premises, equipment, registration costs and furniture).

One of the main expense items will be the building for your store. If you plan to open a full-fledged institution, then you need to find a room of 50 m2 or more (preferably at least 80 square meters), which should be divided into a warehouse, a sales area and a staff room. It is best if the premises are located near a car wash or car services, near garage cooperatives, near a major highway or in residential areas. The building should have plumbing, sewerage, electricity, ventilation and a fire alarm system. The best option would be a room with two entrances: customers will come through the main one, and goods will be delivered through the back one. There must be at least a minimum parking lot in front of the building itself. For equipment, you will need sturdy shelving, display cases, and racks.

For accounting, you will need a computer with appropriate software, internet, telephone and furniture.

Online store

An online store allows you to organize a business with minimal investment. To do this, you only need an office (you can even work from an apartment). You will save on:

1. For rent.
2. The staff.
3. Public services.

Many novice businessmen open an online store and are engaged in the resale of spare parts, buying them in classic stores. This is the wrong approach and will not bring you serious profits. It is more correct to buy the most popular goods on your own and send them immediately after placing an order, and not run around the city in search of the desired part.

An online store can significantly expand your customer list

Some warehouses allow not to buy goods, but to take them for sale. This is a great option for online stores.

let's consider how to open an auto parts store from scratch and take goods for sale without investing money in it.

You will need a website that you can order from freelancers or create yourself on numerous free engines. Then you will need to promote it in the search engines for the given key queries. After that, you will have real visitors who will place orders, and you will send them the goods. To take it for implementation, you need to negotiate with suppliers ... They usually give goods for sale subject to a monthly return of a certain amount. If you go to it, you can significantly save on investments.

But usually an online store is not opened as a separate business, but as an addition to the existing one. When you have an active parts store, you will open your site in order to attract a large number of customers.

Staff and assortment

You will need:

1. Shop assistant.
2. Administrator accountant.
3. Loader-cleaner.

In the initial stages, you can play the role of administrator and accountant. In this case, you only need a seller, who can also become a loader. But in the future it is imperative to hire people for this job.

To select an assortment, you need to decide what exactly you will sell. Perhaps you will make a bias towards domestic cars. Or freight. Or for some specific brands. You should always have all spare parts and consumables in stock:

1. Motor oils and other technical fluids.
2. Ball joints, gaskets, various rubber bands, etc.
3. Optics.
4. Rubber, disks.
5. Glass.
6. Spare parts for chassis repair (shock absorbers, springs, struts, etc.).
7. Candles, screws, wipers, pumps, first aid kits, etc.

In order to successfully compete with competitors, it is necessary to set prices by 5-10 percent less by organizing high-quality delivery of spare parts to order. You should have both original parts and “analogs” in your assortment - people often buy cheaper products.

A separate building will allow you to open an additional business - a car wash or tire fitting

Suppliers

Where can I find suppliers? On the Internet, in newspapers, in the media. You need to choose several quality sellers who will not only offer the right assortment, but will also guarantee that delivery times are met. If you consistently miss deadlines, your customer base will plummet.

Advertising

You can promote your store even before it opens. Launch an advertising campaign with flyers, banners, banners. Focus on a good assortment, affordable prices, discounts, and minimum delivery times. Run various promotions and contests, make yourself a good sign, create groups in social networks and topics on local forums. Offer discounts to loyal customers, make small discounts for retirees and students - you need to rely on loyal customers.

Profitability

In this article, we will provide only an example auto parts store business plan as everything is highly dependent on location and many other factors. To open a standard store with an area of ​​80 m2, equip it and fill it with goods, you will need about 2 million rubles. With the right approach, the profit for the year will be at least 1.4 million rubles, that is, the store will pay off in about 15 months and after that it will begin to bring you additional profit.

In order to raise income, you can organize a car wash or service station near the car shop. This business has excellent prospects for development, and the profit will be constant and high!

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