Soap bubble Dmitry Potapenko. Impenetrable soap bubble

Dmitry Valerievich Potapenko is one of the most successful representatives of domestic retail, senior partner of Management Development Group Inc, represented in the Russian Federation, Bulgaria, China, Czech Republic, Belgium by more than fifteen retail retail chains, manufacturing enterprises and restaurants, including Gastronomchik, ProdECO, “ Brand "," HozMag "," Parade of Planets "," Pizza Uno "," ArtPragu ". According to experts, the annual turnover of his business has reached more than three hundred million dollars.

An entrepreneur with three higher educations, an MBA certificate and DNV GL Group, he became famous for his harsh criticism of the country's economic policy. After his spontaneous speech in December 2015 at an economic forum in the capital and a heated discussion with Vladimir Gutenev, deputy chairman of the State Duma Committee on Industry, he gained a reputation as a person who knows how to tell the truth, regardless of positions and faces. However, a number of representatives of the business community are critical of him, calling him a mnogo-speaker and a cross between the “great schemer” Ostap Bender with the owner of deceptive charm Ivan Khlestakov.

Childhood and family of Dmitry Potapenko

The future charismatic businessman was born on March 30, 1970 in Moscow and, according to him, became the son of two colonels of the Main Intelligence Directorate.

At school, he gladly participated in public life, was a Komsomol activist and a member of many circles. In particular, he was engaged in karate and even twice became a champion in this type of martial arts.

It should be noted that this fact, as well as some others, is questioned. His biography is often too reminiscent of an adventure novel. Retelling her in an interview, Dmitry noted that she himself surprises him with her richness and improbability of events.

In primary school, he studied well, but as he matured, he allegedly lost motivation and cognitive interest in the process of acquiring knowledge. Nevertheless, having received a secondary education, the young man entered a serious university - the Moscow Institute of Radio Engineering, Electronics and Automation.

From the age of 19, he began to live separately from his parents and, as a student, managed to change a number of exotic professions - he worked as an orderly in a morgue and in a psychiatric hospital, ran a closed gambling establishment of the crime boss Otari Kvantrishvili, was the personal bodyguard of the oligarch Vitaly Malkin.

Dmitry Potapenko's career

He gained his first commercial experience as a teenager, reselling gum to peers. In his student years, he already sold various audio, video and computer equipment at Gorbushka, in 1989 he founded CJSC Black Bars.

In 1992, in partnership with Natashkyang Korotia Systems, one of the first companies to import electronics to Russia, he brought to life his first project - the Tusar electronics store chain. In 1993, Dmitry defended his engineering degree and since 1995, for five years, worked for the Grundig company that appeared on the domestic market, at first holding the position of a leading manager, and later as a deputy president.

In the period 1998-2001. the young man was the general director of a wood-chip materials plant in the Podrezkovo microdistrict, which territorially controls 40 thousand hectares, established the production and export of competitive particle boards. At the same time, he held the post of Deputy Head for Investment Cooperation at Creditimpex Bank.

In 2001, Dmitry Valerievich became the deputy head of the Logos companies operating in the periodical distribution market, and also became the head of the Wholesale Centers Society. In 2003-2005, after repeated invitations of one of the founders of Pyaterochka, Andrey Rogachev, he headed the St. Petersburg and Moscow offices of the retail chain.

In 2005, the entrepreneur took one of the most important positions in the Management Development Group, which determines the overall business success, as a managing partner. He carried out the development of retail chains, planning, organizing and stimulating work with an assessment of the result obtained and identification of current trends.

Personal life of Dmitry Potapenko

A successful retail practitioner is married. His wife Elena worked as a lawyer for ten years, dealing with bankruptcy issues. In order to improve her professional competence, she also received an economic education, and after marriage, she also received a psychology diploma, making her childhood dream come true. As a result, she became the general director of the MAXIMUM training center, which offers personal development programs that improve the quality and standard of living. In addition, she is the founder of the Perezglyad discussion club.

The couple raised two daughters. The eldest of them, Maria Gracheva, according to her father, was the winner of almost all physics and mathematics Olympiads in the country. Upon graduation, she was admitted to the Physics Department of Moscow State University without exams. To create a comfortable starting environment, her parents gave her an apartment. The youngest - Natasha Potapenko - studied at the Lyceum of Information Technologies.

The businessman leads a relatively modest lifestyle, adores spending free time with his family, loves his wife's signature dish - duck, regularly visits the gym and says that he is prosaic about expensive things, although he has an impressive fleet of vehicles: an off-road vehicle Gelandewagen, Lexus, Mitsubishi Pajero, Kia Rio , and the crossover Nissan Juke, owned by Elena.

Dmitry Potapenko today

The main part of the business of the domestic consulting guru at the moment is food stores and cheap restaurants. He combines his main management functions with conducting master classes and consultations on effective management issues, hosts a number of copyright programs on radio, and is a frequent guest on television.

Dmitry Potapenko: “I have long advised not to get involved with Russian banks. Ogrebae "

“Our state wants rich citizens. Because the state is not an abstract being, it is concrete people, people with billions. And your "little thing" will help them accumulate another billion. "

Dmitry Potapenko: "Banks that think they are the police need to be supported"

“I transfer money to my daughter, wife, friends. If the girl sitting in the bank thinks that this is how I finance terrorism ... Let's help crash the banking system, nobody forbade cash. "

“Ponty authorities will not save the economy and demography. Russia will have a hard time for the entire XXI century "

“We are a very highly state-controlled country. We stopped developing. Our stability means total control that destroys the economy. The conclusion is simple: two terms, no more. "

Dmitry Potapenko: "Revenues are falling, taxes are growing, and the authorities do not even twitch an eye"

“The new cash registers will only give fines to the houses of culture and a set of broken links to the tax authorities. The state about companies with a turnover of up to 60 million rubles. in a year you only need to know that they exist. "

Dmitry Potapenko: "The ban on weapons will not help, the authorities in Russia will begin to kill with hammers"

“The authorities are doing everything right, the question is for us: are we ready every second to sell our dead, to make stuffing, to falsify criminal cases. We are doing this, not some other Russia. "

Potapenko: “In Russia there is a consensus of society and government: they lie to us, we lie to them. National idea "

Dmitry Potapenko: "The government is strangling itself, Putin can no longer make any decisions"

“I would like to thank the authorities for what they are doing. Of course, we shout and become marginalized, but in general it is good for the development of the country. The crisis cannot be avoided, it is good if it does not happen earlier than 2021-2022 ”.

Dmitry Potapenko: “Why do we need 10 million migrants by 2025? Feed the servicemen and vote "

“There will be only 3 strata: servicemen, guest workers who feed them, and the titular nation. The latter will die out, because their children will have to miraculously survive to retirement. This awaits those who are now 45 ".

Dmitry Potapenko: “Medvedev retired for 20 years? Why are the authorities interested in our income? "

“What Russians and whose income does the government care about? Everything is fine with the incomes of those Russians. If we talk about us, the orphaned and the poor, then the main thing is that we bring income to their purse. "

Dmitry Potapenko: “Do you want a business without costs? Master the technology of 20 years ago "

Dmitry Valerievich Potapenko became famous for his criticism of the authorities and recommendations for doing business. He has extensive experience in retail, at the moment he runs a company specializing in the management of network retail facilities, writes books, leads author programs on the radio, uploads videos to YouTube.

• FULL NAME: Dmitry Potapenko.
• Date of Birth: March 30 1970 (48 years old).
• Education: Moscow Institute of Radio Engineering, Electronics and Automation.
• Business start date / age: 1992/22 years.
• Position: Managing Partner of Management Development Group Inc.
• Social networks: https://www.instagram.com/potapenkodmitry/.

Mr. Potapenko is a figure who attracts attention to himself and does it quite consciously. He does not miss the opportunity to criticize the existing government, the laws of the Russian Federation and the entire system of the modern Russian economy, in which the place of private business, to put it mildly, is unenviable. At the same time, Dmitry Valerievich promises to teach how to create a business in such unfavorable realities. From this we can conclude that despite his loud and often contradictory statements of his own, Dmitry Potapenko's business is, among other things, business consulting.

Biography facts

As stated by Dmitry Valerievich himself, he is a native Muscovite in the fourth generation. Indeed, he was born into an ordinary Moscow family. After school, he entered the Moscow Institute of Radio Engineering, Electronics and Automation, where, upon graduation in 1993, he received a diploma of an engineer-technologist.

In his student years, he launched a vigorous trading activity - he sold musical and other equipment at the famous Moscow "Gorbushka". This was his first entrepreneurial experience. In some sources, there is a mention of the first business he organized in 1992, that is, while still a student. And it was, apparently, a large-scale project - a retail chain of stores "Tusar" specializing in the sale of electronic equipment. However, there is no mention of this activity on the official website of Dmitry Potapenko.

The entrepreneurial path

In general, it seems to be a very difficult task to know for certain the entire entrepreneurial path of this figure. There is very little reliable information in open sources. Dmitry Valerievich himself, in interviews from different periods, refers to his rich experience in business, but without specifics.

Potapenko's entrepreneurial path can be structured as follows:

The entrepreneur is actively developing in the retail industry, first specializing in technology, and then moving to grocery chains.

From 1995 to 2000, Potapenko made a career in the well-known German company for the production of household appliances Grundig, having turned from a senior manager to vice president of marketing in the Baltic countries in 5 years.

Then Dmitry had a short banking episode in the early 2000s, when he tried himself as Vice President for Investment Development at CreditImpexBank.

And in 2003, the businessman returned to retail, but already grocery, becoming the head of the Pyaterochka sales network in the Moscow region. There he worked for 2 years, having accumulated considerable experience.

Finally, in 2005, Potapenko became a managing partner of the European company Management Development Group Inc., whose activities, however, seem rather vague. The official website links to the main brands of this group of companies, but does not contain any links or at least brief information about their type of activity. According to the entrepreneur himself, knowing the theory and practice of sales, he deals exclusively with network projects with a specialization that is well known to him.

These are grocery chains of the format of an inexpensive convenience store, eateries and cafes designed for an undemanding client, the production of semi-finished groceries, as well as building materials.

Political career

Dmitry Potapenko became widely known as an ardent critic of the authorities, not afraid of loud accusatory statements, began with the 2015 Moscow Economic Forum. Then he entered into an open confrontation with State Duma deputy Vladimir Gutenev and criticized a number of economic decisions by the country's government.

Many bloggers still like to quote his, which became winged, statement:

"The dialogue between business and government has been going on for the last 20 years as a dialogue between a butcher and a cow, affectionately looking into the eyes and holding a knife under his throat with the question: what do we have today - beef or milk?"

After that, the businessman continued to shock the public and journalists with statements in his direct and ingenuous manner. They are already afraid to call him to serious and large-scale forums, but in the regions they are delighted with this speaker. Small businesses are eager to buy tickets to his master classes, where he teaches how to establish retail networks, create customer bases, how to build working systems in business, and much more.

Seeing the wide resonance of his statements in the public environment, Dmitry Potapenko decided to go into politics.

In his own words, this step became a challenge for him and an opportunity to figure out whether anything can be changed at all in the country's political system.

“It would be foolish to talk about the worthlessness of the authorities without trying to change anything. My life experience is practice and result, I don't know how to work differently. "

The newly minted politician spoke of the confidence that he would get into the Duma, because he had everything for this: the baggage of knowledge, skills and support from people. His goal was to get into the system and change its operating principles.

In 2016, the businessman ran for the State Duma from the Kaliningrad constituency as a member of the Party of Growth. The results of these elections did not allow Potapenko to change the political system, since he did not overcome the percentage for passing the barrier.

Journalistic activities

But the journalistic and consulting activities of Dmitry Valerievich after the historic December forum went uphill. Many journalists seized the opportunity to irritate the authorities and began vying with each other to call Potapenko for interviews, which he gives willingly and is rarely shy in expressions.

This practice even resulted in the author's program on the radio "Echo of Moscow". It is called the Potapenko Course. The businessman is also quite familiar with the Internet media and is happy to comment on the news of the business environment in his own column, Slon Magazine, of the media holding, also known on the Dozhd TV channel.

All these activities inspired Potapenko to write books, which are largely based on his speeches and master classes for aspiring entrepreneurs. In 2016, The Honest Book on How to Do Business in Russia was published. A year later, Dmitry Potapenko presented a new creation to the readers' judgment - "Business is verbs and nouns that end in numbers."

One of the videos of the program "In essence", in which Dmitry participates

Dmitry Valerievich Potapenko Is a successful businessman, publicist, expert, his videos on YouTube are of great interest to the audience. Dmitry Potapenko is a senior partner of Management Development Group Inc, which is represented in countries such as the Russian Federation, Bulgaria, China, the Czech Republic and Belgium by many retail chains, manufacturing enterprises and restaurants, including Gastronomchik, ProdECO, Mark, HozMag, Parade of the Planets ”,“ Pizza Uno ”,“ ArtPragu ”. According to experts, the annual turnover of Potapenko's business exceeds $ 300 million.

Dmitry Potapenko, an adherent of domestic retail, a critic of the authorities for their attitude to Russian business, became widely known after a bright video at the Moscow Economic Forum in December 2015, Potapenko's quotes made it into the news and spread across social networks. Dmitry Potapenko ran from the "Party of Growth" to the State Duma in 2016, but did not pass.

Childhood, education

Dmitry Potapenko was born on March 30, 1970 in Moscow. In the biography of Potapenko on the website "Know everything" it is reported that Dmitry's parents worked in the GRU: according to him, he became the son of two colonels of the Main Intelligence Directorate.

In the elementary grades of the school, Dmitry studied well. But later he stopped showing interest in studies. Potapenko also actively participated in the social life of the school. He was an active Komsomol organizer, attended all sorts of circles, was engaged in karate.

After graduating from school, Dmitry Potapenko entered the Moscow Institute of Radio Engineering, Electronics and Automation.

From his student years, Dmitry began to live independently. He managed to test himself in various kinds of activity - in his career he worked as an orderly in a morgue and a psychiatric hospital, and as a personal bodyguard for an oligarch. Vitaly Malkina, he even was a security guard in a closed gambling club of a famous businessman Otara Kvantrishvili(a crime boss killed in the 90s). Dmitry Potapenko wrote about these stages of his career in his biography "An Honest Book on How to Do Business in Russia."

Business career

Potapenko took up commerce at a young age, when he resold chewing gum to his schoolmates.

“In the third grade, I was already playing chewing gum next to the Mozhaisky hotel. In the fifth grade, our five-meter kitchen was pasted over with inserts from chewing gum with Donald's - then it was a great rarity, ”Potapenko himself recalled in his biography, noting that he did not dream of being a businessman, but he was.

Further, his commercial experience made itself felt in his student years, when Dmitry Potapenko was selling at Gorbushka (a market in Filyovsky Park near the DK im. Gorbunova) various audio, video and computer equipment.

Dmitry Potapenko early discovered the entrepreneurial grip in himself and already in 1989 established CJSC "Black Bars", which was engaged in unloading and loading, sealing interpanel seams and industrial mountaineering. It was during this period that Potapenko combined his studies at the institute with many other works, an assistant pathologist, bodyguard and security guard.

In 1992, in partnership with Natashkyang Korotia Systems, which imports electronics to Russia, he created the Tusar electronics store chain.

After graduating from the institute in 1993, Dmitry worked for Grundig for five years in 1995. In this firm, an energetic young man made good progress in his career: starting as a leading manager, Potapenko became deputy president.

Further, in the biography of Dmitry Potapenko, many different very prestigious positions appear. He was the general director of a wood-chip materials plant in the Podrezkovo microdistrict, established the production and export of competitive particle boards, served as deputy head for investment cooperation at Kreditimpex Bank, was deputy head of Logos companies, in addition, Potapenko in 2001 became the head of the company Wholesale centers ".

In 2003, Dmitry Valerievich headed the St. Petersburg and Moscow offices of the Pyaterochka retail chain.

In 2005, businessman Potapenko took one of the main positions in the Management Development Group. He carried out the development of retail chains, planning, organizing and stimulating work with an assessment of the result obtained and identification of current trends.

“The main part of our business is grocery stores and inexpensive canteens, which are at the forefront of demand:“ ProdECO ”,“ Gastronomchik ”,“ Orange ”,“ Merchants ”,“ Housekeeper ”,“ Restaurantchik “Real Fish”, “Restaurantchik”, “ Real meat "", "Pizza Uno", "Canteen No. 1", canteens at enterprises and in business centers. We earn not on the markup, but on the number of clients served, ”Dmitry Potapenko wrote in his biography about this stage of his business career.

Political activity

Dmitry Potapenko in February 2016 announced that he was going to join the leadership of the "Right Cause" party, which should be headed by a business ombudsman. Boris Titov... The reason for entering politics, as reported in the biography of Potapenko on Wikipedia, was the desire to "improve their work to help entrepreneurs." In the 2016 State Duma elections, Potapenko ran for the "Party of Growth" in the 97th Kaliningrad single-mandate constituency (Kaliningrad region), but was not elected.

Dmitry Valerievich was also included in the federal part of the federal list of the "Party of Growth", which, according to the results of the elections, did not overcome the five percent barrier to enter the State Duma.

Dmitry Potapenko is an expert at the Moscow Economic Forum. In 2015, Potapenko's speech at the Moscow Economic Forum aroused great interest, the video gained almost 300 thousand views on YouTube per day.

In that video, Potapenko named four blows to the Russian economy: the embargo imposed to redistribute the market under “specific companies that suck on government officials,” exorbitant lending rates, the destruction of products, and the Platon system, which the businessman calls a tax. Rotenberg... “Now the dialogue between government and business is a dialogue between a butcher and a cow. An affectionate look, a knife under the throat and the question: “What do we have today, milk or beef?”, The businessman noted.

Expert career, videos, quotes

In his career there is a place for journalism, work as an expert on radio and TV. Potapenko wrote articles for "Elephant", "Secret Firmy", hosted the author's programs "Hour of an Entrepreneur" and "Cash Transition" on City FM, "Potapenko Course" on Echo of Moscow, "Business and a Little Personal" on Radio Komsomolskaya Pravda. As an expert, Dmitry Potapenko is a frequent visitor to the news of the economy; many media turn to him for comments.

Dmitry Potapenko constantly uploads videos to YouTube, and they gain tens and hundreds of thousands of views. In his videos, Potapenko discusses the problems of business and the Russian economy, he is known for harsh statements about the government.

For example, he argued: “There is no justice and will not be. The industry will not develop. Tomorrow will be even worse. The authorities will be the same. We can say that a permanent stabilization has come - the stability of sliding ”.

“It's time to legalize the already existing two Russia. One is pro-government, the second is all the rest. And so that de jure and de facto coincide, a wall must be erected on the border of Moscow so that the "smerds" do not enter the capital and spoil the view of the walking "boyars". There are no private enterprises left in the Forbes rating of the top 500 companies. Either state or quasi-state. They are associated with about 4-5 million people especially close to the emperor. It turns out, 5 million people against 140 million ", - said Potapenko in an interview with" SP ".

“They often say that taxes are low in Russia, which makes me angry. They say on TV that taxes are only 13%. But in reality - 43% minimum, because insurance premiums are paid from each salary. Today they are 30%. 43% of each salary - this is the amount paid by the employer as a tax agent. Also, entrepreneurs are charged additional penalties for taxes actually spent. And this is a massive phenomenon, "Potapenko noted in an interview with SP in 2017.

Dmitry Potapenko talked about how the “fateful” programs of the Medvedev government, that 47% of the population survives thanks to a garden, have affected the economy and the lives of Russians, about the prime minister’s promise to expand the “horizon of global competitiveness and national security” by 2024, that the authorities are deceiving the people Referring to external threats, allegedly hindering the development of the country, the causes of the crisis must be sought inside, among the elite engaged in plundering Russia.

Criticizing the pension reform, Potapenko said: “I propose to promise voters a pension of one million dollars. Just add in small print: "upon reaching 120 years of age." And in general, you will never lie, because someone will definitely receive this pension. Speaking seriously about the retirement age, there is a bargaining: a protest or a near-protest? Normal protest - it arose, and everyone went out into the street. And when we say “you know, we thought here, we probably will protest” ...

Dmitry Valerievich Potapenko- entrepreneur, public figure. Does business in four countries of the world. He is known for his public appearances, in which he opens the eyes of Russians to the economy in the country.

Citizenship: Russia
Date and place of birth: March 30, 1970, Moscow (Russia)
Education and academic degree: holds two MBA degrees; also graduated from the Moscow Institute of Radio Engineering, Electronics and Automation (diploma "Engineer-designer-technologist")

Family and Children:

• Wife: Elena Potapenko - psychologist, family consultant, general director of the MAXIMUM Center;
• Daughter (eldest): Masha Gracheva - studied at a public school, winner of almost all All-Russian Olympiads in physics and mathematics. I entered the Faculty of Physics and Mathematics at Moscow State University without exams;
• Daughter (youngest): Natalya Potapenko - studies in a regular Moscow school.

Career:

• 1987 - graduated from school # 714 in Moscow;
• 1987 - entered the Moscow Institute of Radio Engineering, Electronics and Automation;
• in 1992 he founded his first trade network with Natashkyang Korotia Systems - these were Tusar electronics stores;
• 1993 - received a master's degree from MIREA in the specialty “Engineer-constructor-technologist”;
• in the 1990s, for a year and a half, Potapenko was a security guard, guarding the president of the Rossiyskiy Kredit bank;
• 1995-2000 - Vice President for Sales and Marketing of Grundic GmbH in the Baltic States;
• 1998-2001 - General Director of OJSC “MEZ DSP”, Vice President for Investment Development of PBC “CreditImpexBank”;
• 2001-2003 - Deputy Manager of the Logos Group of Companies, General Director of Wholesale Centers LLC;
• 2003-2005 - Manager of the Pyaterochka sales network (Moscow and the Moscow Region);
• 2005 - present - Managing partner of Management Development Group Inc. (brands Gastronomchik, Prodeko, Mark);
• 2016 - entered the federal political council of the Right Cause party.

Hobbies, hobbies:
loves bikes and sports cars;
was professionally engaged in wrestling;
regularly goes to the gym.

Quotes:

Biography

“A native Muscovite in the 4th generation, of whom there are no longer any left in Moscow,” grew up in a family far from business. Calls himself “the son of two GRU colonels”. Until the 8th grade in school I “went to some medal”, then I “scored” on my studies, as “it became not curious”. "From the 3rd grade I played chewing gum."

In the 80s he went to receive a technical education at the Moscow Institute of Radio Engineering, Electronics and Automation. I studied badly. I passed higher mathematics twenty-one times, and programming eighteen times. But he successfully traded records.

Retelling his biography, Dmitry Potapenko says: “Sometimes I myself am horrified, there are so many 'all different, green and red' ... As long as I can remember, I was listed in social and political organizations, I was a released secretary of the Komsomol cell, I have a lot of certificates, for example, an instructor drum beat. But while still a schoolboy he played chewing gum, and as a student - records in Stoleshnikov. "

In addition to his first commercial experience, at an early age he also acquired psychological impenetrability: "As a person who worked in a morgue and a casino, I learned not to react." During his college years, Potapenko really got a job in a morgue, after which he was not afraid of the closed gambling club of the famous businessman Otari Kvantrishvili, where he even became a director. He says that he himself did not try to play, and explains: “I am a poorly gambled person. But that's not the point. Player systems are a myth. There is a mechanical shuffling of cards, but the dealer's hand interferes with the process, so you can understand the algorithm of its work and it all comes down to technology. But high concentration is required. In addition, the player's life is very sad. He is forced to readjust to the night mode of life, and I like to work during the day. That is why I went to sell equipment at Gorbushka. Zhenya Chichvarkin was standing next to me with his bells and whistles. You can write like this: "Gorbushka" gave them a start in life. Because then it was the only place of free trade. "

Sales were growing. And Manhattan Ind. Corp "(a manufacturer of goods Grundig, AKAI, which Potapenko then sold) created a Moscow office. Dmitry was the only employee who got there from a distributor company. Then, at the headquarters of the corporation, they decided to leave the unstable Russian market, and Potapenko became the general director of a chipboard plant in Podrezkovo with a controlled area of ​​40 thousand hectares, which he recalls without sentimentality: “An ordinary Soviet enterprise is in a wildly neglected state. I received it in 1998, just before the outbreak of the crisis. At first, one and a half thousand people had to be cut out of two and a half thousand. But the default had a beneficial effect on the domestic industry. We have started the production of the plate. Then it was cheap and went to the West, to the United Arab Emirates. When the financial situation improved, a conflict between shareholders began. ”

At that moment, the Logos holding, a Russian distributor of printed materials, appeared in his life. Potapenko headed the "Wholesale Center" and described this work in this way: "There was no crisis situation, but it became necessary to open many retail outlets and standardize the existing ones - tents, where old women and young people came to buy and resell publications."

Having increased sales, he moved to the Logos management company as a deputy general director, leaving which he still worries: “Dmitry Martynov, the owner of Logos, is a wonderful comrade. His business has great prospects. I follow the situation and believe that they can earn an order of magnitude more. "

Then Potapenko was lured away by the founder of Pyaterochka Andrey Rogozin. “It cannot be said that I had a desire to dump somewhere. But the bazaar is a commercial business. I have not seen a single person who was promised better conditions, but he did not agree. Three things motivate - power, fame, money. When there is such a choice, how not to give in? Andrey suggested that I go to him seven times. I refused. The discussion lasted three months. Then we agreed. In the beginning I ran a year in St. Petersburg. For me it is still a suburb of Moscow, I went there on Sunday, returned on Friday. I got enough sleep on the train. And now I perceive any transport as a place to sleep. "

Now Potapenko has a business in Yessentuki, Mineralnye Vody, Kislovodsk, Nizhnevartovsk, in other cities and even countries, so there are more trips. It turned out to be easier than at home to build networks in Bulgaria and the Czech Republic. European inspections and officials do not shake when you comply with the established standards. Maybe this is why Dmitry wants his work in retail to be reduced to technologies and norms.

Potapenko quotes

You will be jailed if your business [in Russia] attracts a kid in uniform.

[Putin's] power has long been able to write on the facade of any public institution: "Yes, we are crazy, but what are you going to do to us?"

We [Russia] are only good at producing officials, it's a pity, no one takes them for export.

"MARKETING is the 'art' of selling what the fuck nobody wants!"

“The task of the accounting department is to minimize taxation. She cannot have any other task "

“Business is a lifestyle! The owner must control all processes: from cleaning the floors to the strategy itself. "

"Salary motivates by 30%, another 70% - the fear of losing it"

“Never give anything for free. Let it cost at least a ruble. Teach people to fill out a payment order, press a button ... But do not teach them to freebies! "

“My family of 4 lives on 42 thousand Russian rubles. I mostly go to work by metro - I can show the pass. I don't like rest, because I don't know what to do there. So it all depends on the level of consumption and desires "

“Let's try to explain to some Bill Gates that he will be regularly summoned to the tax office and explained in a boring tone that there are industry average salary indicators. And your salary does not match. " August 31, 2015, commenting on the life of Russian business.

“Real estate becomes an asset only when it is exchanged for money,” everything else is concrete, scrap metal, etc. Concrete and metal are worthless - they are dirt. For example, restaurant equipment is sold at a price of 1 kg = 1 ruble. I will explain: it is second-hand, it is not rearranged anywhere, communications cannot be laid - and it really costs so much "

“The authorities will prove that they are not guilty, they need to find an enemy. Now the enemies for citizens are the world behind the scenes, the USA, Europe, and when external enemies run out, internal ones will appear - trade. Conventional retail trade is traditionally to blame for the rise in prices, network, not network, does not matter. All - hucksters, speculators and traders! It has been taking root in the mind for a hundred years. "

“In any confrontation with the authorities, the legislators will have a salary of 400 thousand rubles and a sandwich with caviar in the State Duma for 26 rubles. At the same time, under his ass "Audi A8", a driver, a secretary, an office, his salary is almost pure income. Today they can really experiment with citizens, like over rabbits. Absolute cynicism! I have already said not the first year, at any state institution you can hang out a banner: “Yes, we are crazy, so what? And what will you do? You won't do anything! "

"A businessman can only be called one who knows how to make money on a galloping falling market."

Notes:

• he often admitted that with his wife and two children they live in Moscow on 42-45 thousand rubles a month;
• claims to be a native Muscovite in the fourth generation;
• travels around Moscow more often by metro than by car;
• twice world champion in karate, multiple champion of Moscow and Russia;
• Dmitry lives with his family in Moscow at 9 Akademika Anokhin St. (near the Yugo-Zapadnaya metro station);
• in his life he managed to work in a morgue, a casino and a seller of equipment at Gorbushka.

Potapenko's business:

List of brands to which Dmitry Potapenko is directly related

Brand name	Description
	Management Development Group Inc. European operating management company. Marketing, development and substantiation of the concept of shopping and entertainment complexes, architectural design, investment, construction, brokerage and subsequent trust management of the existing facility. The founder and managing partner is Dmitry Potapenko
	Gastronomchik is a supermarket chain in Russia
	Pyaterochka is a Russian chain of discounter grocery stores. Belongs to the company. Founded in the first half of 1998.
	The group of companies "Logos" was founded in 1991. Today it is the largest supplier of fabrics, accessories and sewing equipment in the Siberian region. The advantage of the Logos Group of Companies is a wide range of products that meet the current needs of manufacturers and trade organizations - materials for the production of clothing and interior items, garments for the home, accessories and handicrafts, industrial and household sewing equipment.
	Karusel is a Russian hypermarket chain owned by X5 Retail Group. As of June 2013, the chain unites 68 hypermarkets in more than 20 regions of Russia.

What Potapenko spends the money earned on (estimate for a month):

Bibliography:

• despite the huge number of lectures, speeches and articles in specialized publications, so far Potapenko has not released a single book

Mediathek

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At home

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May 22, 1993, Tonaka Tokinori confirmed 1st dan In the gym Photo before the Potapenko karate competition in the subway With a katana
In a biker suit On a bike