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The project of a camp site on the shore of the lake. Ready-made business plan for a recreation center in the forest

marketing plan
Production plan

We bring to your attention a business plan for a recreation center, which is suitable for a feasibility study of a project when obtaining a loan from a bank, or for attracting public and private investments. Business plan on the example of r.p. Mullovka Melekessky district of the Ulyanovsk region. General description of the project

How to open a recreation center step by step plan

The organization project includes:

Reconstruction of the existing building in order to build a banquet hall and hotel rooms for 25 people;
Construction on the territory of the recreation center baths, saunas and swimming pools;
Increasing the territory of the recreation center by acquiring ownership of neighboring plots of land;
Creation of a unique design of the territory of the recreation center: installation of colorful figures (MAF), construction of an open aquarium (carp, catfish, trout), planting of perennial plants (garden), landscaping of the territory (planting a lawn).

General information about the business project

Population coverage: more than 800 thousand people;
Location of the recreation center: forest;
Type of ownership: private property;
Working hours: 24 hours;
Number of jobs: 9 people;
Sources of financing: own funds- 500 thousand rubles; borrowed funds (bank loan) - 4.5 million rubles.

Economic performance indicators of the project

Monthly profit - 124 thousand rubles
Profitability - 70%
Payback - 40 months

Social indicators of project implementation

Creation of 9 new jobs;
Receipt to the municipal budget of annual tax deductions totaling 370,000 rubles;
Development of tourism infrastructure in the Ulyanovsk region.

What system of taxation to choose. OKEVD code

The organizational and legal form of the organization will be individual entrepreneurship. For such services, OKEVD code 92: “Recreation and entertainment activities…” An individual entrepreneur will apply a simplified taxation system, 6% of gross income.

Location of the object: Ulyanovsk region, Melekessky district, r.p. Mullovka

What documents are needed to open a business

Currently started Practical activities for project implementation:

Registration of individual entrepreneurship was carried out;
A land plot was acquired in the ownership of an individual entrepreneur and an administrative building was built;
All communications are connected to the territory, including electricity, gas and water. Description of production and services.
How to choose a site for a recreation center video with real examples

marketing plan

The main services planned to be provided by our organization will include holding all kinds of celebrations, including anniversaries, birthdays, weddings and corporate parties. The main focus will be on large teams of 15 people and more.

We will work year-round. For these purposes, a heated building with a large banquet hall is already being built. During the summer, a cafe will operate on site.

Production plan

The recreation center will be designed to serve only one group of people at a time. The minimum order for one company is 10,000 rubles.

It may include:

Kitchen (booking tables with food and drinks) - from 800 to 2000 rubles. for one person;
Payment for sleeping rooms - 300 rubles per person;
Ordering a bath, sauna - 1000 rubles per hour;
Decoration of a banquet hall to create a festive atmosphere (wedding, anniversary) - from 1500 rubles;
Hire of white horses and carriages, photo for memory (for a wedding) - 2000 rubles.

When holding outdoor weddings and anniversaries, the administration will offer clients the services of a photographer, toastmaster, DJs, fire shows and fireworks. An appropriate agreement will be concluded with third parties participating in the organization of outdoor holidays.

For non-cash payments corporate clients (legal entities) to open a bank account.

Download a premium recreation center business plan with quality assurance

marketing

The land plot is located in a picturesque place next to the forest. Access roads to the territory are paved. The distance from the city of Dimitrovgrad (120 thousand people) is only 10 km. From the city of Ulyanovsk, where the population is already 650 thousand people, the recreation center can be reached in 1.5 hours (85 km). This means that the audience regular customers quite extensive.

The main ways to promote (increase in popularity) recreation center services

Creation of a business card site with a photo gallery, contact information and a list of services provided;
Advertising in newspapers, magazines, TV and other media;
"Word of mouth", reviews of visitors;
Distribution of booklets in organizations and offices;
Installation of a large banner on the federal highway.

Nearby competitors, and these are two recreation centers of the Melekessky district, are located at a distance of 40 km from the village. Mullovka. If only the population of Dimitrovgrad is taken into account, then we can conclude that there is practically no competition.

How much can you earn on the services of a recreation center

The main season of operation of such facilities begins in May and ends in October. It is expected that during this period the organization will take orders about 15 times a month (15 days). The main orders will fall on Friday and Saturday. On Sunday orders of the 2nd day of the wedding are possible. It turns out that during the season the recreation center will work for about 90 days. With an average order of 35 thousand rubles per company, the revenue for the summer season will be 3.15 million rubles.

In the so-called winter period orders will be much less. Most of them will fall on corporate parties, including New Year's Eve, and anniversaries. During this period, the organization will work for about 20 days. The proceeds will be about 700 thousand rubles. The total revenue per year will be approximately 3.85 million rubles. Production plan

Our territory will include the following facilities:

The main (administrative) building (700 m2), which will house a banquet hall, bedrooms, a kitchen, a bar, a utility block;
Summer cafe with a dance floor and a mini-waterfall;
Russian bath, sauna and swimming pool in one building;
An open aquarium stocked with carp, trout and silver carp;
Summer garden (cherry, apple, pear, apricot…).

In addition, the territory will be decorated with small architectural forms of local craftsmen, and walking paths will be paved with paving slabs. The plans of the entrepreneur, among other things, include the idea of breeding wild rabbits and squirrels, which will give the territory of the recreation center a unique atmosphere.

The main duties of the administrator will include working with clients, booking rooms, paying for services, as well as monitoring the activities of the base staff.

Total cost per month for wages will amount to 89 thousand rubles, per year - 1,068 thousand rubles. Calendar plan

List of events and their cost for starting a business

In total, it will take 120 days and 5 million rubles to launch the project.

It is assumed that the main orders will begin in the spring of 2014. Financial plan

To open a recreation center, an investment of 5 million rubles will be required. Of these, own funds amount to 500 thousand rubles and borrowed (bank credit) 4.5 million rubles.

Main monthly expenses individual entrepreneur, will be the cost of paying wages to employees. In addition to material costs, the entrepreneur’s big expenses will be the payment of insurance premiums to the Pension Fund and the Social Insurance Fund: 320 thousand rubles a year for employees and 36 thousand rubles. per year for IP.

A complete list of all costs, as well as the calculation of gross and net profit presented in the table - the forecast of income and expenses:

Net profit for the year will amount to 1.49 million rubles.

The profitability of the recreation center =70%

Project payback= 40 months

Download premium recreation center business plan with quality assurance

This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The essence of the proposed project and the place of implementation

The essence of the project: Construction of a sanatorium.

Target: The construction of the sanatorium should ensure the following:

at a minimum level of risk, provide the investor with a return on invested funds and, after reaching the declared payback period, the initiated project is also able to become a constant source of profit;
increase the efficiency of the resort and recreational sector by comprehensively meeting the needs for high-quality health-improving recreation;
attract additional investment resources in the development of both individual business areas and socially significant infrastructure facilities;
create new jobs;
ensure additional receipt of tax payments to the budgets of all levels.

The total cost of the project

The required amount of investments is 149,030 thousand rubles.

The objectives of the project are:

increasing attractiveness for vacationers and tourists;
landscaping and beautification of the recreation area;
increase in the flow of tourists;
creation of new jobs;
creation of a competitive enterprise and the formation of an economic basis that provides a guaranteed return on funds spent on the project;
development of the enterprise at the expense of funds received from income;
Receiving a profit;
increase in tax revenues to the budgets of all levels.

2. Description of the business, product or service

As part of the project, it is planned to build a building of a balneological complex, which includes:

treatment center;
a cafe;
restaurant;
dining room
gym;
sleeping rooms for 300 people;
SPA-center.

In addition to the construction of the building, social work is planned:

landscaping of the adjacent territory;
pavement construction (roads, sidewalks);
construction of gazebos.

The main activity of the newly created enterprise will be the provision of sanatorium and health services.

The total area of the complex considered in this project is 3 hectares. The complex will be able to accommodate 300 people at a time. The maximum workload considered in the calculations is 210 people per month.

Directly on the territory of the complex, vacationers will be able to use the following services:

relaxing massage

cosmetology services

gym

Spa

therapeutic baths

underwater shower (massage)

3. Description of the market

Most of the sanatoriums operating today in Russia were built back in Soviet times. This state of affairs has a negative impact on the technical equipment of sanatoriums, and on the level of service, which falls short of foreign standards.

At the same time, the majority of resort organizations are located in the Southern Federal District (28.8% of total Russian sanatoriums). In second place is the Privolzhsky District (22%), in third place is the Central District, where 16% of Russian sanatoriums operate. Least of all sanatorium-resort organizations are in the Northwestern (7.8%) and Far Eastern (3.6%) districts. Only 9% of these organizations are located in the Ural Federal District.

At the same time, in the south and in the central part of Russia, there are mainly large sanatoriums, and in other parts of the country - small institutions with 135-145 beds.

Most establishments continue to operate at a loss, despite the high demand from the population. The reason is the insufficiently well-organized management system of the sanatorium-resort complex and the lack of a quality tourism product.

However, the health resort complex needs to be reformed. Analysts expect that up to $4 billion could be invested in the resort and recreational segment of Russia in 5 years, which will provide an incentive for the development of the regions as a whole.

The created sanatorium will allow to receive up to 4.7-5% of the total number of all vacationers in sanatoriums annually.

4. Sales and Marketing

product description, domestic demand confirmation, foreign markets, possibility of import substitution

Unique geographical and climatic conditions, gentle, warm sea, sandy beaches and amazingly clean air allow not only to have a good rest, but also to improve your health. The sun shines here 280 days a year, the average air temperature in summer is 28-33 degrees Celsius. The shallow sea is very convenient for children and families. The average water temperature reaches 28 degrees Celsius. The swimming season lasts more than five months.

Justification of the market niche of products and the medium-term concept of its expansion. The nature of demand

The demand for these types of services will fluctuate throughout the year, in the autumn-winter period the number of vacationers in the complex will be lower compared to the spring-summer period.

General strategy enterprise marketing. The most effective mechanisms for promoting products (works, services) to target markets

The market price will be set based on the current prices for these types of services.

Later, on the basis marketing research it is planned to carry out a policy of weighted average pricing at a level below average market prices and their possible increase based on determining the elasticity of demand for services.

Characteristics of enterprise pricing

Planned sales promotion activities. The cost of its advertising and promotion in the market

After-sales Service and Quality Assurance Policy

The policy in the field of quality will be the desire to achieve 100% absence of complaints and claims from vacationers.

Quality strategy

The priorities in the field of quality are the quality of services and the quality of service.

Even the highest quality service, accompanied by insufficient attention to you as a client, will not bring you satisfaction. On the other hand, no matter how high the quality of service is, if you get insufficiently high-quality results, you will be disappointed. The knowledge and experience accumulated over the years of work allow us to find the optimal balance between these two key elements.

The basis of the service quality assurance system are:

Standardization of processes and procedures. The enterprise will develop, implement and constantly improve a quality assurance and control system based on the standardization and formalization of all order processing processes and work performance procedures based on an internal quality standard. Such standardization allows you to clearly plan all work and avoid surprises and mistakes - each employee clearly knows what and how he should do, and performs his work at a high professional level.

The professionalism of the staff. Professional level, qualifications and experience of employees will be at the forefront. No matter how thoughtful and standardized all processes and procedures are, no matter how perfect the system for processing and fulfilling orders, and no matter how perfected and fine-tuned all methods of quality control and assurance, in any case, our employees are the main source of quality. An important role is played by the optimal system of division of labor - which allows each employee to concentrate on their work and ensure the high quality of services provided and customer service.

5. Production plan

Construction is planned to take place inflow 12 months.

The project implementation schedule includes the following steps:

Training design and estimate documentation.

Preparation of the infrastructure of the balneary, which involves the preparation of its areas in accordance with the requirements for them, the implementation of construction and installation work. In this case, it is necessary to carry out the following work:

building;

construction and arrangement land plots, access roads;

construction and installation of other structures;

organization of communications.

3. Purchase and installation of equipment. This stage involves:

supply of equipment;

equipment installation and commissioning.

Provision of engineering infrastructure

For the full-fledged operation of the complex, it is necessary to provide engineering communications and communications, including electricity, sewerage, ventilation systems, and telephone communications.

To do this, it is necessary to ensure that work is carried out in accordance with specifications urban housing and communal services and the conclusion of relevant agreements.

Everything network engineering objects under design are connected to the existing utility networks. Water supply and sanitation of the complex is provided from the public network. Power supply - centralized with connection or autonomous.

The cost of these works is included in the total estimated cost of the construction of the complex.

The cost of the main production assets, depreciation form (simple), depreciation rate

According to the project, the cost of buildings and structures without VAT is 82,229 thousand rubles, and the cost of equipment is 30,890 thousand rubles. Depreciation of fixed production assets will be:

Buildings and structures - 2.0%, the average annual depreciation will be 1,645 thousand rubles;

Equipment - 10%, the average monthly depreciation will be 3,089 thousand rubles.

Cost of objects social sphere- 13,178 thousand rubles, depreciation 264 thousand rubles. in year.

Calculations of depreciation of the main production assets of the project are presented in the Appendix (table 6).

Production and marketing costs

As part of the current costs of the project, they are allocated and justified;

material costs;
labor costs;
depreciation;
other expenses.

The total annual value of current, including general production and general business expenses, at the end of the planning period is 58,244 thousand rubles. on an annualized basis and is presented in the Appendix in Table 7.

Measures and costs to ensure environmental and technical safety

According to federal law dated January 10, 2002 N 7-FZ "On Environmental Protection" environmental protection is an activity of bodies state power Russian Federation, public authorities of the constituent entities of the Russian Federation, local authorities, public and other non-profit associations, legal and individuals aimed at preserving and restoring the natural environment, rational use and reproduction of natural resources, prevention of the negative impact of economic and other activities on environment and elimination of its consequences.

According to this law, the methods of economic regulation in the field of environmental protection include:

setting limits on emissions and discharges of pollutants and microorganisms, limits on the disposal of production and consumption waste and other types of negative impact on the environment;
conducting an economic assessment of natural objects and natural-anthropogenic objects;
conducting an economic assessment of the impact of economic and other activities on the environment.

The negative impact on the environment is paid.

Forms of payment for negative impact on the environment are determined by federal laws.

The types of negative impact on the environment include:

emissions of pollutants and other substances into the atmospheric air;
discharges of pollutants, other substances and microorganisms into surface water bodies, groundwater bodies and catchment areas;
pollution of bowels, soils;
disposal of production and consumption waste;
pollution of the environment by noise, heat, electromagnetic, ionizing and other types of physical influences;
other types of negative impact on the environment.

The payment of the fee indicated above does not exempt the subjects of economic and other activities from the implementation of environmental protection measures and compensation for damage to the environment.

All building materials must pass radiometric control.

Lands falling under economic sites, storage sites building materials, after completion of construction should be plowed and sown with grass.

To exclude or minimize the possible harmful effects of waste expected during the construction period on the environment and human health, the conditions for collection, temporary accumulation on the territory of the enterprise and further disposal (utilization) of waste must comply with the requirements of the following regulatory documentation:

SanPiN 2.1.7.1322-03 " Hygiene requirements to the placement and neutralization of production and consumption wastes”;

GOST 12.1.004-91 “Fire safety. General requirements".

6. Organizational structure

To organize the work of the complex, it is necessary to involve the main staff in the amount of 30 people, auxiliary in the amount of 18 people, the administrative staff will be 3 people.

Distribution of responsibilities among members of the management team

CEO - overall control of the enterprise.

Chief accountant - maintenance financial reporting, payroll.

Deputy CEO- operational management.

Headcount, labor costs

In the process of project implementation great attention will be devoted to personnel matters.

It is very important that the staff meet the requirements, have a certain education, and perform work tasks with high quality. The staff of the organization to a large extent ensures the success and stability of the enterprise.

The recruitment of specialists and workers for the first time will be carried out in order to check their business and professional qualities, learning ability, adaptation in the team.

To ensure the effective functioning of the company, it is planned to create 51 jobs.

Position	population (pers.)	Monthly salary (rub.)	Payment expenses (thousand rubles)
Administrative and management personnel
Management personnel
Key Personnel
Complex staff
support staff
Workers and employees not directly involved in the production of products
TOTAL:

Thus, the cost of personnel wages is 501 thousand rubles. per month, payroll - 357 thousand rubles. per month.

Required headcount for each category of personnel is determined by the need for personnel to carry out the activities of the balneological complex.

The monthly salaries for each group of employees are determined by the current level of remuneration in the labor market of the Krasnodar Territory.

Proposed organizational and legal form of project implementation

The planned organizational and legal form of the project implementation is a limited liability company with the application of the general taxation regime.

Legal issues of project implementation

To open the complex you need:

setting for mandatory maintenance of equipment;

obtaining a certificate from the bodies of Rospotrebnadzor;

conclusion from the OGPS Ministry of Emergency Situations.

After registration and issuance required documents legally, the company has the right to start its activities. The fire service will need the necessary fire-fighting measures (the presence of a fire alarm, fire extinguishers, an evacuation scheme, etc.), which is checked by a fire inspector.

To accommodate a balneological complex, including the territory necessary for its maintenance, a land plot with an approximate area of 3 hectares is required. The land plot will be on the right of lease. The rent will amount to 392 thousand rubles. in year.

7. Financial plan

The total investment is 149,030 thousand rubles.

The volume of investments under the project, thousand rubles.

No. p / p	Investment structure	Total for design and estimate documentation
No. p / p	Investment structure	Total for design and estimate documentation
	Capital investments according to the approved design and estimate documentation - total, including:
	Construction and installation works
	Equipment (including customs duties)

	Capital investments for production purposes
	land registration
	water supply and sewerage
	electrification
	gasification
	district heating
	construction works (buildings, structures)
	equipment
	equipment installation
	Capital investments in sales facilities
	Capital investments in objects of social importance
	Costs for the acquisition of working capital
	Other investments during the construction, development and operation period, not provided for by the design and estimate documentation
	Total investment for the project (clause 1 + clause 2 + clause 3)
	VAT on construction and installation works, equipment, working capital
	Total investment for the project (excluding capital investments in social facilities) minus VAT (p. 4 - p. 5)

Revenue from services will amount to 160,169 thousand rubles. It is planned to receive profit from the first year of the project implementation. Profit from sales will be about 378,959 thousand rubles.

Project implementation efficiency

MAIN INDICATORS OF THE PROJECT	Unit	Total
Revenues from sales
Gross profit
Profit before tax
Net profit
Total investment

BUDGET EFFICIENCY

Recreation center - view tourism services provided to clients for paid basis. If earlier almost all Russian camp sites were separate departmental structures, maintained at the expense of the state budget and provided the opportunity for recreation only to certain categories of citizens, today any business entity (IP or LLC) can organize and maintain a camp site. And he can conclude service contracts with any interested persons who are ready to pay money for the service. About how to the recreation center and how to implement it, later in the material.

How to arrange a recreation center

End of winter - beginning of spring - the most right time to start preparing for the summer tourist season. For three spring months, you can do a colossal job of opening your own camp site:

register entrepreneurial activity ();
find a suitable plot of land and get it for rent;
order a project and a business plan for the construction of a recreation center;
build the base itself and put it into operation;
conduct a bright campaign to promote services in the tourism market.

Ideally, all of the above activities should take six months. But additional funding and cooperation with responsible contractors will allow the entrepreneur to launch the recreation center much faster.

If the reader is new to business, then the best start option is to purchase a ready-made recreation center and draw up a business plan specifically for this type of service. Well, if you already have experience in conducting entrepreneurial activity then you can start your own project.

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Earth

The main requirements for a land plot are as follows: it must be intended for recreation (permitted use), the area of the land plot must not be less than four hectares, and the land plot must not be located in protected areas.

In addition, the territory must meet a number of utilitarian requirements:

close to large and / or medium-sized cities;
close to big highways;
there must be a convenient access to the site;
for a camp site it is desirable to have access to the water;
the area should have unique qualities and be remembered by tourists.

If an entrepreneur has found such a plot, then it is possible to determine the permitted type of its use by the public cadastral map on the website of the service state registration rights and transactions with real estate www.rosreestr.ru. Here you can also see the cadastral number of the site and data on the ownership of it. This information is quite enough to start work on concluding a land lease agreement.

On average, the term of the conclusion of the contract is about two months.

Useful to read. Premises, equipment and staff requirements, opening budget and profit planning.

In the piggy bank of a novice entrepreneur: exemplary.

Design work

The project for the construction of the camp site is being prepared by the design bureau. It will start working only after the customer receives the lease of the land, and also when the competent authority issues the conditions for the use and development of this site.

The project preparation time is about two weeks. The customer has no right to deviate from the project. Any unauthorized changes will cause a delay in putting the hostel into operation.

The recreation center should consist of a housing stock (about 20 rooms), which can be organized both in separate houses and in several buildings. And also there should be an administrative building, a buffet / dining room, Technical buildings. If the houses or buildings are not equipped with a bathroom, then a common bathroom (several bathrooms) should be located on the territory.

It is necessary to provide for a bathhouse, landscaping, playgrounds (for children and adults), barbecue facilities and other facilities necessary for organizing the planned types of recreation.

Permissions

After the camp site is built and put into operation, no additional permits and licenses are needed for its opening and operation. A businessman is obliged to comply only with the rules for doing business, as well as ensure environmental, sanitary and fire safety on the territory of the complex.

Financial calculations

The business plan of a tourist recreation center consists of counting expenses, income and profit.

To the article start-up costs for the opening of a camp site includes the costs of its design and construction. On average, an entrepreneur will have to spend about 10 million rubles.

Let's give an example of a business plan for a recreation center for eight houses with approximate calculations.

The construction and equipment of one house made of profiled timber will cost about 700 thousand rubles. This price includes the building itself, decoration, house communications, equipment and furniture. When choosing a more economical material for construction, a house can cost 400 thousand rubles. It is not recommended to build cheaper housing.

The construction of a bathhouse (see), a barbecue and general landscaping will cost at least 3 million rubles.

The monthly maintenance of the recreation center costs about 300 thousand rubles (salary of five employees, rent and taxes).

The annual income of the camp site from renting eight houses (two rooms each) is approximately 4.5 million rubles. On additional services, including a bathhouse, leasing equipment for games and entertainment, selling soft drinks, you can additionally earn about 500 thousand rubles a year. In total, the total annual income of the camp site is about 5 million rubles. And the current annual consumption is about 3.5 million rubles. Average earnings- about 1.5 million rubles per year.

With such turnovers and profits, the camp site will pay off not earlier than in six years.

The income from renting houses was calculated based on the fact that the average summer occupancy of the camp site is about 70%, and the average occupancy from autumn to spring is about 40%. The average cost of a room in a house is 1.5 thousand rubles.

The entrepreneur has two ways to increase earnings: either increase the percentage of occupancy of the hostel, or increase the cost of services. But more expensive services are more expensive, so this path is not for everyone.

To increase attendance, entrepreneurs who develop a business plan for a recreation center on the lake clean the pond, improve beaches, and install additional water entertainment.

The business plan of the recreation center in the forest includes Additional services: picking mushrooms, berries, a telescope for observing the stars, a swimming pool, etc. Everything that can diversify a tourist's vacation.

How to attract clients

The promotion of tourist base services can be carried out simultaneously in four directions:

advertising in the media and distribution of printed materials;
inclusion of information about the hostel in tourist information guides (including interactive ones);
promotion through groups in social networks;
placement of signs and banners on the roads leading to the camp site.

Conclusion

If an entrepreneur wants to build a camp site and turn it into profitable business, he needs to be prepared for the following difficulties: good land for a camp site is not so easy to find, and even more difficult to rent it; large investments will pay off over a long period of time. But if he overcomes these difficulties, he will eventually become the owner of a promising, interesting and profitable business.

Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

The business plan of the recreation center should include all costs for arranging all houses or complexes for living with the necessary furniture, equipment, inventory and accessories.

In addition, it is necessary to organize meals, additional services for entertainment events, playgrounds for children, sports grounds for adults.

No one will do a business plan for a recreation center for free and quickly, you need to find out all the features of an existing recreation center, calculate the necessary expenses (without forgetting anything). When drawing up a business plan, the expected profit margin and profitability of the recreation center, its payback are calculated.

Ready business plan recreation centers are available on the Internet or in special organizations that deal with such issues. It is possible to download a business plan for a recreation center in a few seconds.

The business plan should be adjusted accordingly individual features your territory, etc. The recreation center business plan that you found on the web may be perfect for you or contain only basic organizational problems.

A business plan is a serious undertaking, including many organizational and financial problems. Building your own recreation center is a very expensive business, it is better to take it on a long-term lease. First an important factor organization of recreation is the location of the selected object. This place could be:

- land near the sea;
- recreation center in the forest;
- a complex of holiday houses near a river, lake, rate;
– tourist base in the mountains;
— recreation complex on the outskirts of the city;
– recreation center in a beautiful village, etc.

Depending on this, the area of the territory, the number of possible vacationers, the level and quality of existing communications, the equipment of the houses with furniture, air conditioners, refrigerators, etc., depends on the amount of investment.

The main condition for the normal functioning of the recreation center is the presence of constant electricity and running water without interruption. When there are interruptions in centralized water, it is better to build your own water intake tower with a pumping station and a good filtration system.

A sewerage system that functions efficiently and without failures will ensure the uninterrupted operation of the drain sewer.

If the activity of a recreational institution is connected with water, then it is necessary to protect the places for swimming. A medical worker and a lifeguard must be on duty at the base. It is desirable to have a pharmacy kiosk and catering establishments.

In connection with the growth of the level of service to the population, the demand for a truly comfortable stay has increased. When earlier vacationers on the sea were content only with the sea, now their requirements are associated with the presence of:

- individual refrigerator;
- TV;
- air conditioner;
- electric kettle;
- kitchen utensils;
- iron, etc.

Good to know!

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Why it is easier and more convenient to start a business with a franchise can be found in the selection of articles published in the section: "Articles about franchising"

Now vacationers tend to get maximum services for a certain amount. highest quality. And they are right, many resorts offer lodging services complete with cultural events, performances of artists, clowns, circus performers, trainers.

An important factor in attracting customers is the advertising of the recreation center. Special booklets, posters, commercials on local television, advertising on transport or billboards will make your recreation center popular. The final result of the event for the organization of the recreational base will depend on the number of vacationers.

Everyone loves to relax, and people tend to leave the bustle of the city as soon as possible and enjoy mentally and physically outdoor recreation. The crowds and the constant noise of cars give way outside the city to the tranquility and peace of nature, allowing you to have a great time with your family or alone. Such a holiday is in high demand, so it makes sense to open a recreation center as a business.

Consumer requests

Some who want to have a good rest visit foreign countries - Turkey, the United Arab Emirates, Egypt, Thailand or Tunisia. But a large part of those who spend their summer vacations at tourist bases, which were popular in the Soviet years, is also large. Vacationers want a little: to admire beautiful nature, swim, fry a barbecue, fish. I would also like the cost of the hostel service package to be low and the location of the base would be nearby.

Many resting places still belong to enterprises, so the service of such institutions leaves much to be desired. But if there is demand from consumers, then why not create your own offer. Starting a business to open a recreation center will be a profitable solution.

Location selection

The business plan of the tourist base includes the choice of location. The main selection criteria are:

remoteness from the city (no more than 2 hours by private or public transport);
picturesque nature (river, lake, forest or all together);
a plot of about 3-5 hectares;
the proposed location of the camp site should not be the territory of the reserve, otherwise it will not be possible to obtain permission to open.

After choosing a site, we proceed to the placement of buildings. This stage of the business plan is calculated based on your desires and available Money. There must be at least 6 visitor cottages. Or they put wooden log cabins: a minimum of equipment and a maximum of comfort. They are double, quadruple or family with several rooms.

On the territory of the camp site, an economic building is needed to accommodate the administration, a bar-restaurant, a canteen and other services. The range of services provided by the camp site focuses on target audience. If you intend to receive businessmen, then it is advisable to consider the presence of a conference room, a family with children - a complex of children's attractions and entertainment. The exclusivity of the offer will allow you to beat your competitors.

Swimming pool, sauna, equipped beach, mini-spa, gym - focus on potential customers. It would be nice to provide entertainment for visitors - a shooting range, billiards, ATVs, catamarans or kayaks. The possibility of renting inventory will be an advantage for creating a positive image of the future business.

Advertising

It is impossible to open a tourist base without an advertising strategy. Clients are attracted in different ways:

Indirect marketing, which means positive feedback from other people about your database. Recommendations from friends will certainly attract visitors to relax at your camp site.
Direct advertising. This includes billboards, flyers, advertisements in newspapers and public transport.
Application of various discounts and bonuses. Discounts on holidays for large companies or a gift in the form of free use of inventory will attract additional customers.

If the territory and infrastructure of the camp site allows, then start working with legal entities. They will hold seminars, courses, corporate parties or trainings on the basis. For non-cash settlements with such clients, you will have to register the organization as an LLC.

When organizing a business in the service sector, every detail is important. Uninterrupted supply of electricity and water supply, restaurant and dining room menus, transfers to the base and back - such factors will create positive image your turban.

Recruitment

One of the sections of the business plan for opening a tourist base is the calculation and selection of personnel. If the camp site does not have a large capacity, allowing 30-50 vacationers to be on it at the same time, then few workers will be needed.

The staff should include workers serving visitors in the dining room. These include the head chef and his assistant. It is difficult for one cook to feed 50 people. In addition to them, cleaners and waiters will be needed.

The tourist base needs an administrator or manager, whose duties include managing all affairs, purchasing products, holding celebrations, settling in and evicting vacationers. For the continuous functioning of the camp site, he will have to solve a lot of issues every day. Therefore, a competent worker with extensive experience is hired for such a position.

The recreation center will be inferior without medical worker able to provide first aid to the victims and send them to the nearest hospital. Also, you can not do without an electrician in case you need to repair something to maintain complete comfort.

If necessary, hire instructors and animators who will organize cultural and sports activities for children and adults. Employ and watchmen who will ensure the protection of the camp site in the winter.

As a result, according to the calculation, you will need a minimum of 6 staff members. In this case, the monthly total salary will be about 200,000 rubles - the average annual value. In winter, it is more expedient to mothball the camp site and pay the wages of the watchmen.

Recruiting staff for the summer season will not be difficult. For this, students who are looking for a part-time job for the summer are suitable. Recruitment depends on the level of your hostel. Accompany regular business meetings and conferences on the territory of your camp site with banquets, which are unlikely to be arranged by students of a culinary college. This is where real professionals come in. Recruit employees based on the needs of the camp site.

Calculation of expenses and profits

Let's calculate the costs:

construction of houses / cottages or rent + repair work - up to 10,000,000 rubles;
the cost of equipment for the camp site - up to 5,000,000 rubles. (depending on the level of the hostel);
monthly expenses - about 150,000 rubles. (water supply, electricity, food, etc.);
annual salary for employees - 1,000,000-2,000,000 rubles.

Let's calculate the payback of the recreation center:

the minimum amount of investment investments is 15,000,000 rubles;
daily income, which consists of renting houses / rooms for 500-1000 rubles. from a vacationer per day with a stream of 25 people - 15,000-25,000 rubles;
additional service (equipment for fishing, billiards, catamarans, kayaks, etc.) - from 10,000 rubles. per day;
sale of bar products - from 5,000 rubles per day.

The daily total income of the tourist base will reach 30,000-40,000 rubles, monthly - 1,000,000 rubles. As a result, you will receive profit from your recreation center after a 2-year period of operation, which is very good.