How to make a grand opening. Scenarios for opening shops, offices, firms, shopping centers

Reading 8 min. Views 801 Published on 09/16/2018

Opening outlet accompanied by many preparatory activities. The task of the entrepreneur is to register a business, the interior design of the trading floor, the search for employees and the formation of a product range. At the time of launching the store, it is very important to choose a competent marketing strategy that will attract the first customers. Informing potential customers about the imminent grand opening with various promotions allows you to increase traffic. To prepare a celebration, an entrepreneur needs to spend a fairly large amount. Money, which will allow you to form an initial client base. In this article, we propose to consider how to hold a grand opening of the store, which will attract large client traffic.

The grand opening of the store is a good start advertising campaign!

Opening a new store: preparation

To maximize traffic to a new point of sale, you should develop an advertising strategy in advance. At the stage of preparatory work, it is very important to use all available marketing tools. To hold a large-scale event will require a large budget. In addition, it is very important to consider the chosen direction of trading activity.

An advertising campaign should be started at the stage of building a retail outlet or carrying out repair work.. For this purpose, you need to order a special banner, where information about the opening date will be posted. In addition, here you need to place basic information about the direction of trade, which can arouse interest among potential customers. It is very important to indicate in the text about the solemn event on the opening day of the store, where the first customers will be presented with gifts and discount cards. This step will “warm up” interest target audience and increase the excitement around the project.

The next stage of preparatory work is the creation of promotional materials. You will need leaflets, flyers and advertising booklets. In order to cover the entire surrounding area, you will need to hire people who will distribute promotional materials. First of all, it is necessary to organize the distribution of leaflets and booklets in central parks, squares and metro stops. It would be useful to organize posting ads in the nearest residential area. The main task of the entrepreneur is to create a powerful newsbreak that will draw public attention to the opening outlet. Based on the foregoing, it can be concluded that the number of people who come to the grand opening depends on the volume of produced and distributed promotional materials.

It should also be noted that the distribution advertising booklets and balloons with the logo of the store brings the desired effect not only at the time of opening, but also in the next few days. In order to use the maximum volume of the consumer audience, you will need to use all available resources. Ordering billboards, a colorful signboard, advertising banners, advertising on television and in thematic communities bring invaluable results. However, in order to use all of the above marketing channels, an entrepreneur needs to have a large budget. Only network outlets that have been operating for many years can afford such PR.

In order to achieve maximum effect, the entrepreneur needs to create a "hype" around his store.

Do not underestimate the effectiveness of word of mouth. Every businessman should remember that it is the opinion and feedback of potential customers that are the key to the formation of a positive image.

At the opening stage, it is important to immediately attract a large number of customers

Festive decoration

Visual design shopping facility plays an important role in the preparation of the event. The festive opening of the store should be remembered by every visitor and evoke positive emotions.. In order to create a solemn atmosphere, you will need to order special arches for the entrance group, which will be decorated with flowers and balloons. When decorating the hall, you should take into account the style of the outlet and use only corporate colors.

Various symbols associated with the brand are used as decor. Beginning entrepreneurs with a large advertising budget are advised to contact specialized agencies involved in organizing holidays. Employees of such agencies will undertake the production of branded products, memorable installations and promotional materials. If you want to hold a holiday on your own, the entrepreneur should carefully study the procedure for holding such events. You can use the achievements of competitors, large retail outlets or advice from the Internet. It is very important that the chosen ideas correspond to the format of the future outlet.

In order to create a solemn atmosphere, you will need to perform the following steps:

1. Order Balloons and bouquets of fresh flowers to decorate the entrance group. The use of balloons allows you to create a festive atmosphere and attract the attention of potential customers. The main advantage of this choice is the low cost of this product. Many experts in the field of advertising recommend that entrepreneurs order balloons, which will be printed with the name and logo of the store. This step will allow you to use another advertising tool. All the people who received the balloons will become "walking advertisements", demonstrating to others the name of the store.
2. W order flyers and leaflets. Printing is one of the best advertising methods, requiring minimum investment. Unfortunately, many entrepreneurs underestimate the effectiveness of this tool. It should also be noted that the same mistake is often made in the manufacture of leaflets. The fact is that each flyer should have a certain benefit for a potential client. If the owner of the flyer can get a discount when making a purchase, then he will definitely visit the outlet. You need to prepare valuable gifts in advance for people who will present flyers when making a purchase.
3. Order unified form for sellers, promoters and organizers. The use of a single form, stylized in the corporate colors of the company, can significantly increase the image of the outlet in the eyes of visitors. It is best to use branded T-shirts or vests, which will be printed with the logo and name of the store.
4. Order life-size puppets. The use of life-size puppets allows you to attract the attention of people passing by. This advertising tool allows you to engage a non-target audience and increase traffic. As practice shows, such dolls attract the attention of children, motivating their parents to visit the outlet. Entrepreneurs on a budget can rent life-size puppets for the opening day of the outlet. However, many advertising experts recommend ordering individual dolls made in accordance with the general style of the company. This step will allow you to use puppets to constantly attract customers.

The opening of the store should be a grand celebration with a large number of guests.

How to competently approach the organization of the holiday and attract new customers

After the sign "New Store Opening Soon" is hung on the door, the entrepreneur needs to start creating a holiday program. People with unlimited budgets can invite famous artists to the holiday, which will significantly increase the audience growth. However, such actions can be carried out only by large retail chains and franchise stores. It remains for young entrepreneurs to independently develop a holiday program, studying the experience of competitors.

It is very important to analyze all the mistakes of competitors that can be identified as the advantages of a new store. The issuance of free packages (with the name and address of the store), the availability of parking, discount cards, bonuses and discounts for large purchases - all these advantages should be emphasized on the opening day of the outlet. Many entrepreneurs order advertising posters emphasizing all of the above advantages. The presence of such posters allows you to leave a positive first impression and attract new customers.

High-quality organization and effective holding of the celebration allows you to create an image that will work for the benefit of the store. It is very important to allocate some of the budget in order to invite a musical group or a fashion star. The invited guest should be interesting to every person who got to such an event. In order to create a festive atmosphere, it is very important to choose the right musical accompaniment. It is best to order a DJ who will play popular tracks. In addition, each person who came to the holiday must receive a cumulative or discount card. The distribution of loyalty cards will ensure that the majority of their owners will return to make a repeat purchase.

Every holiday should include the distribution of festive treats. It is best to organize a buffet, which will display a variety of sweets, snacks and carbonated drinks. Here you need to take into account both the size of the advertising budget and the specifics of the chosen direction. Grocery stores, pastry shops and bakeries can offer guests tastings of future products.

In addition, the holiday program should include:

1. Contests with drawings of valuable prizes and souvenirs are relevant for perfume and clothing stores.
2. Lottery - relevant for points specializing in household appliances and electronics.
3. Programs for children.

Drawings and lotteries are one of the most effective methods of attracting the interest of the public.

Every person attending such events wants to receive a valuable gift. Using this practice allows you to build trust among potential customers and get positive feedback. When developing an event program and choosing prizes, it is very important to take into account the specifics of your business. Entrepreneurs involved in the sale of clothing can give customers various accessories (cufflinks, ties, gloves). Stores specializing in the sale of phones and other electronics can give cases and branded key rings.

The organization of the opening of the store should be so competent that the guests of the holiday become yours regular customers

As practice shows, the organization of such events depends on the specifics of the created business. When preparing a celebration, it is imperative to take into account the level of solvency of potential customers. Full-scale holidays, including various entertainment programs are expedient only when opening exclusive outlets that plan to work both in the middle price segment and represent elite products.

Conclusions (+ video)

The organization of a holiday in honor of the opening of the store is one of the most important events that requires high responsibility from the performer. An incorrectly designed program can leave a negative impression on visitors. It is very important to develop various methods that will allow you to additionally advertise the created outlet. Using all of the above promotional tools will allow you to create a large customer base that will repeatedly return to make new purchases.

In contact with

Store opening day is an important event that can be given solemnity as part of an advertising campaign. By transforming it into a holiday show that visitors can benefit from, an initial customer base can be formed. How to competently organize and conduct a festive opening of a store in order to get the expected result from the event?

How to open a store in order to immediately form a customer base

Where to begin

To open a store, an entrepreneur needs to carry out a number of preparatory activities. He needs to officially register a business, decide on a niche of activity, form an assortment of commercial products, find a room, repair and arrange it, as well as purchase equipment and hire staff for work.

The main goal of the store owner is to ensure a trade turnover, the size of which allows covering the funds invested in the business and making a profit from the activity. This requires marketing strategies to capture the attention of potential customers. To implement them, the costs of an advertising campaign should be taken into account in the business plan. In order for the costs of it to pay off, it is necessary to develop a promotion strategy suitable for a particular type of activity using available marketing tools.

Advertising at the planning stage

It is recommended to start an advertising campaign at the organizational stage during the construction of a store or when repairing a rented premises. Customers must be notified of the entrepreneur's plans to open a retail outlet. To do this, you can order a banner, which should display information about the opening date of the store and the type of products that will be offered to customers in it. You can save money on advertising by placing an invitation to a gala event on the same banner, which will take place on the first day of the outlet. It is possible to create excitement around the event and increase the interest of the target audience by advertising the distribution of gifts, drawings and issuing discount cards.

How to notify about an upcoming event

Making the entrance to the store

Immediately before the opening of the outlet, you can use printing promotional tools. Flyers and leaflets should be designed in the style of an invitation to a holiday in honor of the opening of the store. They need to be distributed in the central part of the city, in parks, markets, near the metro and at transport stops.

In the residential areas of the city, it is necessary to put up announcements and arrange invitations in the mailboxes of residents. The same advertising move should be resorted to in the area in which the store will be located, since people living nearby can immediately become regular customers. For the distribution and posting of paper announcements, it is necessary to involve people, since the entrepreneur alone is not able to cover all organizational areas of activity. For this reason, in the budget of the business plan, it is necessary to include a cost item for the remuneration of temporary employees.

The number of people who will visit the solemn event depends on the number of invitations, flyers and leaflets, pasted announcements made and distributed. Not all of them will belong to the category of the target audience, but most of them have a chance to become regular visitors to the store.

Promotion of the store after its opening

Inclusion in the program of life-size puppets

To achieve the maximum effect from the advertising campaign, it is necessary to continue it after the opening of the outlet. It is recommended to distribute balloons with company logos, discount flyers and leaflets in the first few weeks. You can also replenish the client base by placing advertising on television, in in social networks and in thematic online communities. A spectacular advertising tool will be a colorful sign with the name of the company, clearly reflecting the direction of its trading activities.

Read also: How to open a tea and coffee shop from scratch

Store decoration for the holiday show

Store Opening Notice

A solemn event dedicated to the opening of a new store should evoke positive emotions among its participants. Only in this case it will be remembered by visitors who want to come to the store again and invite their relatives and friends to it. An event is a marketing ploy, the purpose of which is:

• statement about the existence of the outlet;
• informing the public about the benefits they can receive by becoming a buyer;
• making an impression;
• building a base of initial customers;
• launching word of mouth.

The first step towards achieving the goal set by the entrepreneur, focused on promoting his store, is its design. Most people rely on internal sensations that form on visual perception when evaluating any object. Therefore, it is important to beautifully decorate the entrance to the store and shopping room taking into account its general style and corporate colors.

The design of the entrance with arches of flowers and balloons will be spectacular and impressive. Colorful symbols reflecting brand affiliation can be used as decorative elements.

Balloons

Balloons and flowers, decorated in various combinations at the entrance to the store and in its premises, create an atmosphere of celebration and unusualness.

An additional advertising move can be the application of the store logo and its name on the balloons. By distributing such a gift to each participant of the festive show, it is possible to expand the awareness of the population about the existence of the outlet.

Each owner of the ball with the logo becomes a source of advertising and demonstrates the name of the store to others. Such a marketing move is relevant not only at the stage of its opening, but also during the operation of the outlet. To increase its efficiency, it is necessary to open an online store and promote the resource in worldwide networks, so that when entering the name seen by the user on the ball in the search bar, he can familiarize himself with the proposed assortment range, make a purchase or find out the location of an offline outlet.

paper advertising

Flyers, leaflets and advertisements are considered to be one of the best advertising methods, which does not require a lot of money to implement. So that a person does not throw away paper products, it should be made useful to him. To do this, marketers recommend starting the design of an advertising sheet with a notification about the possibility of receiving a discount, a valuable gift, or participating in a lottery. Informing about the name of the store, as well as about its offers, is made at the bottom of the advertising element.

The attention of the person who received the flyer or leaflet should be drawn to the benefits that he can receive. The entrepreneur should include in the advertising budget the cost of purchasing gifts in advance.

Dress

It is possible to form the image of the store due to a single form for all its employees. It should be made in colors that reflect the style of the company. An excellent solution would be to order the production of T-shirts, vests and headwear with the name of the store and its logo on them.

Puppets

Having ordered life-size puppets for a gala show, the entrepreneur gets the opportunity to attract the attention of people passing by.

This solution allows you to increase the attendance of the outlet at the expense of a non-target audience, among which there may be potential customers. Life-size puppets can be effectively used in any trading niche. They attract the attention of children and motivate their parents to stop, take a look at the offer and go to the store. A creative promotional tool can quickly build a customer base, especially if the entrepreneur sells products intended for use by women and children.

The scenario for the opening of shops, offices, firms, shopping centers is an integral part of the organization of the event. If you want the celebration to be held at the highest level, then you will need the help of real professionals, because just downloading the grand opening script from the Internet is not enough.

Holiday agency "Banquet Moscow" offers its services for writing unique and interesting scenarios holiday opening for every taste and occasion.

Talented organizers have been working for about ten years in the field of organizing and holding solemn events so that you can enjoy grandiose show programs, and you simply had no end to clients. We recommend using our services at a good price.

Employees of the company, partners, competitors, distributors, customers, funds can be invited to the opening ceremony. mass media which will play a positive role in further development business. The opening ceremony will raise the image of the company or store, make the brand recognizable on the streets of the capital.

The participation of employees in the opening ceremony will raise the corporate spirit, employees will become proud of their company and spare no effort in its development.

We invite you to write individually:

• Opening scenario kindergarten,
• school opening script
• Scenario opening of the week of the book,
• Exhibition opening script
• Competition opening script
• Festival opening script
• Library opening script,
• Scenario opening of the year,
• Summer opening scenario,
• Scenario of the opening of the Olympiad,
• Conference opening script
• Camp opening scenario and much more.

If you decide to arrange a holiday according to the event opening scenario from the Banquet Moscow holiday agency, you will receive

1. Beautifully decorated hall, which will be decorated by our designers at a bargain price.
2. Talented and cheerful hosts who will hold the celebration at the highest level, attract new customers and will not let already invited guests and partners get bored.
3. Show program, which may consist of singers, dancers, doubles of stars, clowns, children's animators and much more.
4. Musical accompaniment as a DJ or live music.

We also rent everything. necessary equipment: speakers, dj console, sound amplifiers, spotlights, microphones. In our assortment there are also special effects in the form of artificial snow, smoke or soap bubbles.

The opening script should be ordered at least a couple of weeks before the main action, so that the organizers can write high-quality material with a bright show program and the participation of stars from the Banquet Moscow holiday agency.

The event directly depends on the planned budget. If you have no idea how to make a discovery correctly (from concept development to small details), then order this list of services from us.

Find out the cost of writing a script for free or individual services you can call or use the popular messenger Viber.

To place an order, you need to contact our manager by phone or write an e-mail.

The scenario of opening a store or shopping center

The opening of the store should be a grand celebration with a large number of guests. The opening day scenario should maximize the attraction of new customers, partners to your store or shopping center.

That is why the organization and preparation for the store opening scenario should be clear and coordinated.

If you are planning to open a clothing store, you can arrange a show of women's underwear collections; shop for kids - arrange a real children's holiday with interesting gifts, sweets, contests, clowns and music.

We will offer you interesting options for your business to flourish from the very beginning of its existence!

Scenario of opening a company in the office

For the scenario of opening a company or office, a classic holding with contests and congratulatory toasts from our professional presenters is perfect. You can dilute such a performance with an interesting show program or a performance of doubles of stars.

We can also organize a meeting and transportation of guests in comfortable cars at affordable prices. Thus, you will demonstrate the prestige and status of a young company or office.

Scenario for the opening of an exhibition, competition, festival, conference

During the opening of an exhibition, festival or conference, attracting people to the performance plays a huge role.

We will select for you the best DJ or musical group that will attract attention on the street and unobtrusively accompany you inside the premises.

Scenario of the grand opening of a sports festival or event, olympiad, competition, tournament

The scenario of the grand opening of a sports festival is a lot of competitions, relay races and movement.

Such events are held either on the street, in special stadiums or grounds, or in sports halls in schools and kindergartens.

It is important for children to take part in outdoor competitions. That is why with the help of our scenario you will cultivate a team spirit and a healthy body.

Library Opening Scenario and Children's Book Week

A useful event for schoolchildren and not only is the opening of the library. For such an event, you need a script for the opening of the children's book week. Intellectual contests, riddles, children's animators and clowns - a great way to spend the weekend not only fun, but also beneficial for the whole family.

Opening scenario of summer, autumn, winter, spring or week, year

Holiday agency "Banquet Moscow" has extensive experience in organizing such events. And none of them can do without our scripts.

We know a lot about holding mass holidays on the street, in nature and outside the city.

You will not regret if you decide to entrust us with the opening of the summer, autumn, winter and spring, as well as the week of the year.

Treat big and small guests to real magic with our organization of important events in your life.

Scenario for opening a school or kindergarten, class, camp, shift

An important addition when opening schools, kindergartens and other children's institutions is the availability of a delicious buffet. Your guests will be pleased to eat a delicious cake or enjoy a drink. We are ready to provide such services at an affordable cost.

In addition to drinks and treats, informational products, gifts, souvenirs that we will help to make can be placed on the table.

Are you still puzzled over how to hold the opening of this or that celebration? Then give us a call at the given phone numbers. We will be happy to help you make your dream come true!

Opening scenario baby store

Leading: Hello, children are the best in the world!

Good day to you dads,

A bow to you, mothers, dear ones.

Attention to grandmothers, respect to grandfathers.

In general, children and their parents

Would you like to say hello to us?

What a beautiful day today! How nice to see you in a cheerful, wonderful mood! (phone ringing sounds)

Yes, of course I am! How urgent? But I can’t, I have a holiday, children! OK then…

Dear friends, do not disperse, I'm literally in a minute!

Clowns out. Acquaintance scene.

Leading: Oh, you ugly ones! Who let you leave early?

They got ahead of me. After all, I brought you, friends, wonderful news. Today is the opening of a new toy store - Begemotik!

(to the clowns) Well, since you are already here anyway, then our holiday begins!

The clowns take turns talking

1.- Do you want to know how great it is to laugh with joy?

2.- Do you want to know how great it is to smile when you wake up?

1.- Want to know how great it is when dreams come true?

2.- When you smile at me, and I at you, smile at each other?

1.- Hurry to us!

2.- Hurry everyone!

1.- Hurry, friends, hurry!

2.- Fun, joy, jokes, laughter for adults and children!

1.- Hello friends!

2.- Hello, hello, girls and boys!

1.- Guests invited and welcome, hello!

2.- Well, now the order seems to have been greeted with everyone.

Leading: But not with everyone!

1 clown: Who didn't we say hello to?

Leading: You didn't say anything about Behemoth. More precisely, about two hippos who have fun at our holiday.

2 clown: It doesn't matter, now we will correct this mistake.

Leading: Dear guests, repeat all the movements of this counting rhyme with us, agreed? Just be careful: when we count to the number “8”, everyone will have to say together: “We are going to visit the Hippo!”. So let's start counting.

The clowns take turns talking.

1. We close the left eye (covers it with the palm of our hand), and we will start the counting rhyme ... One!
2. Next will be the number "two", close two at once (cover both eyes with palms)
3. I call the number "three", you can spread your hands. (spread arms out to sides)
4. And now we have opened our eyes, we say in unison ... "four"
5. Next will be the number "five" - ​​you can scratch your nose.
6. And now you will have to sit down on the number "six". (squat)
7. I’ll just call “seven”, smile at everyone at once!
8. (slowly) Finally, a number "Eight" - "We're going to visit the Hippo!"

Leading: Well done boys! And we continue our holiday dedicated to the opening of the Begemotik children's toy store!

It sounds like a musical beat.

Leading: Dear guys, do you like to ride on carousels? Let's ride?

Game "Carousel"

Leading: Today is the birthday of the children's toy store. And on all birthdays it is customary to dance the round dance "Loaf"

(The clowns and the presenter organize a round dance. One of the Behemoths becomes a circle. The children, together with the clowns, dance and repeat the words after them.)

Round dance "Karavai")

How to Hippo Birthday

We baked a loaf

Here is such a height (raise hands),

Here is such a bottom (squat),

Here is such a width (diverge as wide as possible),

Here is such a supper (approaching the Behemoth).

What to consider when organizing the opening ceremony, how to avoid mistakes and provide for several options for the development of events at once?

HOW AND WHY TO ORGANIZE THE OPENING CEREMONY

An opening ceremony is a ceremonial event that marks the beginning, opening, or launch of something new. It is important to carry it out without a hitch.

If a new factory or factory shop is opened, then the leaders of the enterprise want not only to celebrate the next event in the life of their organization, but also plan to attract the attention of the public and the media to the enterprise.

If it starts new project, then its reputation will begin to form precisely from the solemn opening ceremony, thanks to which it is possible to attract sponsors and investors.

If a new store opens, the opening ceremony is the first thing that attracts customers. In addition, with such an event, the owners tell their competitors how serious they are about the further struggle for buyers.

In terms of internal corporate activities, a well-organized opening ceremony is an occasion for company employees to be proud of themselves. And this, in turn, raises the corporate spirit, motivates employees to work better, etc.

However, if something goes wrong at such a large and serious event, in the annals of history such an event risks remaining with a damaged reputation.

“Whatever you call a boat, that’s how it will sail” - so if you don’t want to ruin the reputation of a “new corporate brainchild” in the bud, make every effort to avoid mistakes and provide for several options for the development of events at once.

Program and script

In order for the opening ceremony to run as smoothly and professionally as possible, it is necessary to draw up an event program and a detailed script in advance (Example). Try to take into account as many details and nuances as possible. If there are many participants in the celebration, instruct everyone in advance. It is important that everyone knows the time of their exit, their role and the moment when they need to leave the stage.

Who opens the object

It seems logical that the head of the company - the hero of the occasion should cut the ribbon or press the conditional "Start" button. But he rarely does it alone. Much more often, a well-known politician, sportsman, artist, public figure, etc. is invited to attract public attention.

Of course, it must be taken into account that the image of the invited person must correspond to the values ​​of the company's brand and be logically linked to the direction of its activities. That is, it would be strange to invite Nikolai Valuev to the opening of the "Everything for cutting and sewing" store.

Do not forget that a well-known politician or any other public person who is active in politics can both positively affect the company's image and negatively. It all depends on how the public perceives the political views of the invited guest.

If you are the organizer of the opening ceremony, then keep in mind that the more famous the invited person and the higher her status, the more difficult it will be for you to find an equivalent replacement in case of force majeure. And with media and high-ranking people, this often happens due to their extreme employment.

In addition, many celebrities sometimes have an impressive rider - a list of requirements that must be met by the organizers of the event in order for the star to visit it. And even the absence of a rider is still fraught with additional difficulties for the organizers of the event with the participation of invited star guests: increased security, allocation of accompanying persons, special accommodation, dressing room, meals and transfers of the appropriate level, etc. And that's not to mention the enormous cost of the fee.

However, when proper organization events, all efforts and expenses will pay off beyond measure when the company's image skyrockets, and hence the interest in it from potential customers, partners and customers.

Who hosts the opening ceremony

The host of the opening ceremony is almost like a toastmaster at a wedding. The degree of interest of spectators and guests, including the press or television, depends on it. And even if your leader almost personally built the object to be opened, you should not blame him for the responsibilities of the leader. Not only can he not have the abilities of a mass entertainer - work as a host will not give him the opportunity to be a hospitable host and hero of the occasion: to meet guests, accept congratulations, etc.

The best way out is to hire a professional presenter. In the case of organizing a budget version of the ceremony, think about who from the team of your company could cope with this difficult and specific task and at the same time not be offended by such an offer (after all, this is already a social burden, and not the performance of direct work duties). Do not forget that the best person to conduct the opening ceremony is the one who is well acquainted with the background and specifics of the object being opened, as well as with all project participants.

Let's look at what options for holding the opening ceremony can be.

CUTTING THE RED RIBBON

To organize a classic red ribbon cutting ceremony, you will need a red ribbon and scissors with a tray. At the same time, it is necessary to take into account who and where will stand. Diagram 1 shows the opening ceremony with the cutting of the red ribbon with the optimal organization of space.

Red satin ribbon

The tape can be of any color, including those with an inscription on it. The most popular, of course, is a red ribbon 5 cm wide. The length of the ribbon is calculated based on the number of people who will cut it. If several people are involved in cutting, then 1 meter must be allocated for each. If one person cuts the tape, 1.5 meters of tape is taken.

Scissors

The elegance of a red satin ribbon can be lost if it is cut with kitchen or stationery scissors. For the solemn ceremony of cutting the red ribbon, get golden scissors. At the same time, prepare as many pieces as there are people who will participate in the opening ceremony.

Gloss and solemnity can be added to the event taking place by taking out the golden scissors not just in your hands, but on an elegant tray with a red pillow, on which the cut piece of satin ribbon will then fall (after cutting it should not fall to the ground).

LAYING THE FIRST STONE

Often the beginning of the construction of an enterprise or a building is marked by a ceremony of symbolic laying of the first stone.

Traditionally, the participants of such events are:

Enterprise management;

Government representatives (local/federal);

Media representatives;

Business partners.

In addition to solving general issues, the organizer of an event of this format will need to ensure the participation of each of the listed groups. To do this, you need to prepare and send the appropriate letters to profile committees, invitations to business partners and journalists of publications of interest. In this way, information about the status of the participants can be collected, on the basis of which the ceremony will need to be planned.

If it is important for investors to participate in the ceremony of the head of the region or other high-ranking speakers, the date of the event will depend on the schedule of officials.

Provision of equipment and machinery

The laying of the first stone is a ceremony that usually takes place at the construction site of a future facility. For the organizer of the solemn event, this means that with a high degree of probability there will be no conditions on site for a comfortable ceremony: sheltered from the weather and a presentable place for the gathering and stay of participants, stationary toilets, electricity, etc.

In this case, the organizer will have to rent great amount relevant equipment, machinery and structures: from tent structures with floor and heating and low-noise power generators to chairs and microphones.

Space organization

The scheme of space organization is one of the most important points of the program for preparing the ceremony of the solemn laying of the first stone. Moreover, ideally, it is desirable to prepare two such schemes: a work one and one for guests.

Working scheme displays the "general plan": the location on the territory of tent structures for the ceremony and service tents for catering, guest and technical arrivals, parking lots for cars and buses, placement of generators and outdoor design elements of the site - flagpoles, stretch marks, etc. It is convenient to use such a scheme in the process of preparing an event (Scheme 2).

Guest scheme displays a “close-up” of the ceremony site - as a rule, it is a large tent or canopy with explicit or symbolic internal zoning: a press area, a welcome area where arriving guests are waiting for the event to begin, a ceremony area with a stage platform and, if the format involves seating, seated in front of him for spectators. Such a scheme can be sent to guests (or relevant protocol services) in advance for review.

Having prepared schemes for organizing the space at the site of the solemn laying of the first stone, do not forget that the organizer must also think over the movement of guests between objects on the site. The route of movement of key guests is planned from the moment they arrive at the event until the end of the ceremony.

What stone are we laying

To date, there are many companies that are ready to manufacture or decorate to order any stone for a symbolic bookmark, as well as a corresponding plate according to an individual design, taking into account the logo and style of the company. If we are to organize a solemn ceremony, then let every little thing be perfect, especially if this little thing is the main “hero” of the event.

LAYING THE CAPSULE

Not always, despite the well-established name, a stone is laid. The action performed by the speakers participating in the ceremony is only a symbol of a new beginning, and it often becomes the installation of some kind of art object or a stele illustrating the profile of a future enterprise, the laying of a capsule, etc.

Alternatively, at the beginning of the construction of the facility, a time capsule is laid with a message for future generations.

The capsule can contain:

Passport of the object;

Photos of builders and management;

List of people with the help of which the project was able to be implemented;

Parting word from the city authorities;

A tip for future generations.

LAUNCH CEREMONY

If we are talking about the launch of the production of new products at the plant, the launch of a modernized unit, etc., then the ceremony of launching or opening production is more often used.

ANOTHER SYMBOL OF DISCOVERY

When the honorary participants of the ceremony press the symbolic “Start” button, the lines begin to move and the mechanisms of the plant begin to work. If the situation allows, then the speakers put their signatures on the products that have just rolled off the assembly line.

If the opening ceremony takes place outdoors, other symbols may be used: planting trees by speakers, hoisting flags, or opening a stele.

Regardless of the option chosen, every little thing must be properly appearance and 100% performance - whether it's a fabric covering a stele, a tray of scissors or a button to start.

First, because guests of honor directly contact with these objects, and secondly, they fall into the key frames of photographers and video reporters.

MEDIA AND PERFORMANCE EVENT

If you plan to hold an opening ceremony with the participation of media representatives, take care in advance of compiling and sending out a press release about your event to the appropriate editors.

In it, you can specify not only the organizational details of the upcoming event (goal, date, time, venue), but also the history of the company opening the facility, the list of team members who are most involved in the work on the project, and their “profiles”, additional information about the object of discovery - the history of creation, specifications, perspectives, etc.

Even if there are representatives of the media at the opening ceremony, invite your corporate photographer or cameraman to the opening site. The media make stories based on their own goals and objectives - to attract a certain audience, increase their own citation, etc. It is important for you to preserve an epoch-making moment in the form that you consider the best for your corporate history.

Do not rely on others - organize everything yourself.

Catering(English catering; from cater - “to supply provisions”) - industry Catering related to the provision of services at remote locations, including all enterprises and services that provide contract services for catering for employees of companies and individuals in the premises and on site, as well as servicing events for various purposes and retail sale finished culinary products. In practice, catering means not only food preparation and delivery, but also serving, serving, table setting, bottling and serving drinks to guests, and similar services (https://ru.wikipedia.org/wiki/Catering).