The buzzword that last years became almost the flagship of small business. They follow those who created the brand, created the name and developed the working mechanism for making a profit. The growth of the solvency of the population a couple of years ago gave a powerful impetus to the development of trade in.

Among the children's stores "with a name" there are many who are involved in franchising schemes. However, it is worth immediately making a reservation on the terminology. Terms such as "franchise" and "franchisor", from the point of view of the legislation of the Russian Federation, do not exist. Legal relations between the franchise owner (franchisor) and the franchise user (franchisee) line up in accordance with chapter 54 Civil Code RF "". It is this concept that most closely matches the one taken from in English the word "franchising".

An entrepreneur who is preparing to acquire a franchise and open, for example, a store, should be aware that the format of the franchise agreement is illegitimate. Traditionally, a commercial concession agreement is used. As an alternative, a license agreement is also widely used, the legitimacy of which is enshrined by the legislator.

The commercial concession agreement, being within a fairly strict legislative framework, imposes significant restrictions on the franchisee, while at the same time providing him with more protection from the franchisor's illegal actions.

The license agreement is less bureaucratic and gives the franchisor the right to independently determine the rights and obligations of the parties, and establish the rules of responsibility.

Today, the problem of franchisees' insecurity from low-quality franchises is very relevant.

The purpose of this article is to analyze and understand what are the pros and cons of a franchise offer using the example of such a niche as children's clothing.

Work in large network with a promoted name and well-established business structures allows you to save money and time.

But the very opening of a children's franchise store can be more expensive, in addition, certain restrictions on doing business are imposed. Nevertheless, this commercial direction is actively developing both among foreign and domestic brands in the world of children's fashion.

Relevance and features of doing this business

opening like own store children's clothing, and a store with a franchise brand is quite affordable, you just need to decide on the appropriate market segment and choose the best economic approach.

The attractiveness of this type of trade is obvious, since you do not have to buy expensive equipment and master additional specialization. The product itself - children's clothing, has always been in demand, and the sale of quality clothing can regularly generate income.

When planning to open a children's clothing store should plan indicators depending on the investment, taking into account the following points:

1. Organization site: monthly rent from 20-40 thousand rubles (small store).
2. Regular purchase of goods, investments per square meter can be from 10 thousand rubles.
3. In summer, it is possible to fill up to 40 units per 1 square meter, in winter - up to 30 units per m².
4. The area of ​​the store should be the larger, the larger the settlement. So, for example, an area of ​​90 sq.m is recommended for a settlement of up to 300 thousand people.

To open such a business, you will need to conduct market research, develop, draw up a clear and be ready for an initial investment of 350,000 rubles - for paperwork, rent paid for several months and a minimum purchase of goods.

Mastering the niche of children's clothing, you can go in a slightly different way, taking a guide to a more economical buyer. So, for example, open your . For its launch and operation, the requirements and standards will differ in their budget. Such a business can be developed with minimal initial investment, even in times of crisis. The cost of equipping the premises will be from 25 to 150 thousand rubles.

With an estimated cost of opening and the first month of operation of 100 thousand rubles, income can be about 15% of sales.

Costs with proper management of affairs - about 6 months.

Features of opening this type of business under the franchise of a Russian and Western company

The variety of franchising offers from both Russian and Western companies creates the problem of choosing the right option for you. And this concerns not only the size of the initial investment and the subsequent “bondage” (royalty) for the partner, but also the reliability of the enterprise offering the franchise.

The order of prices for a western children's clothing store franchise is usually higher Russian standard. Western partners who come out with an offer for their franchise of children's goods usually sell the right to use the brand for no less than 2 thousand dollars. They position their segment as VIP-class goods.

Russian entrepreneurs have managed to succeed in the competitive struggle and often refuse to set the price of a franchise, “getting” its value by the conditions and requirements for running a branded business. Yes, VIP class. Russian production can cost even more than the Western version, amounting to several million rubles as an initial investment.

In the case of working on a franchise, an entrepreneur receives a guideline in conducting market research, doing business, and a sufficiently high-quality product supplied from wholesale depots within the specified time frame.

In addition, with positive points of view:

• there is an opportunity to obtain a loan with a more acceptable percentage;
• there are guarantees of obtaining customers who are ready to make a purchase of products of this particular brand;
• more favorable purchase price from wholesale bases;
• assistance of specialists in the selection of premises for rent, the design of the store in accordance with the corporate style, and the conduct of promotions;
• personnel are trained.

On the other hand, we should not forget that you usually have to pay for a franchise. The more promoted the brand - the more.

In the contract franchisor's instructions to be followed. The entrepreneur needs to be prepared to:

• rent a room located in a passable place (from 70 thousand rubles per month);
• strictly adhere to the concept of the store of this brand (the design of the store can take from 300 to 500 thousand rubles);
• carry out regular purchases of goods (in the basic set from 500 thousand rubles);
• regularly send network owners reports on their activities;
• pay monthly royalties throughout the cooperation.

The entry fee includes not only the acquisition of the right to work with the brand, but also the full purchase of goods and equipment, the lease or purchase of a place to trade.

Many well-known Western and Russian brands offer their franchises: Next, Orby, KANZ, Acoola, La compagnie des petits, Stilnyashka, Veselo Shagat, Ivashka, Crockid, Choupette, Izabella Baby and many others.

Various brands are opening their boutiques everywhere, not only in Moscow and St. Petersburg. Thus, the Jerry Joy trademark is expanding its presence in Krasnodar, Cherepovets, Samara, Chita, Krasnoyarsk, Yekaterinburg and some other cities. Stilnyashka plans to open at least 50 stores every year.

When opening a franchise store, you should focus on the purchasing power of people living in the region - in areas remote from the center, it is usually lower. And also learn about established competitor companies.

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Overview of the most popular offers

Next

Children's stores of the English brand Next have been present on the Russian market since 2006 and offer a wide range of clothes, shoes and accessories in a comfortable and original style casual, all High Quality. Favorably different democratic pricing policy, the brand has an additional line of expensive products.

The amount of investments, lump-sum contribution and royalties is not regulated, it is individual. Room area from 50 to 250 sq. meters. Work is carried out both with legal and individuals who have real trading experience in this area.

The expected payback period for the franchise is 17-18 months.

Ivashka

The stores of the Russian manufacturer of high-quality children's knitwear from the city of Ivanovo have been operating since 2006, opening new branches throughout Russia (currently - 14). The stores have a wide range of children's clothing for children from birth to 12 years. The company's policy is flexible, offering franchise cooperation on mutual favorable conditions.

So, entrance fee and royalties missing. There is a possibility to use software to manage trade. There are deferred payments, receipt of goods for sale. The possibility of opening a retail store in the region (the site is free).

Area requirement - from 30 to 50 square meters. meters.

Estimated payback business - 14-16 months.

Duckling

The Russian brand Utenok is one of the most attractive franchise business options in the segment of Russian-made children's clothing. Start-up capital 150-198 thousand rubles.

Small room area 15-20 sq. meters, in a busy place. No advertising fees or royalties.

Estimated payback - 6-7 months.

KANZ

Network practicing retail sale high quality children's clothing, will require from a potential partner:

• premises of at least 80 square meters;
• payment of a franchise in the amount of 2,500 thousand rubles (there are no other payments).

In addition to meeting company standards and regular reporting, the partner will need to accept pre-order collections 2 times a year. The partner is given the opportunity to set a high margin.

Estimated payback- from 18 months.

Acoola

Promoted since 2010 Russian brand children's clothing (for children from 2 to 14 years old) has more than 150 of its own and 50 franchised enterprises. Franchise does not imply lump sum and royalty payments. The required size of the trading area is from 120 square meters.

Initial investment to create a children's clothing store Acoola will be from 1,000 to 3,000 thousand rubles.

Expected payback period franchise - 6-9 months.

The franchise offer from Orby is reviewed in the following video:

Sportswear for children

stable network sports shops brand Forward, which guarantees business stability and risk minimization. The room should be from 50 to 100 square meters. Wherein additional condition is that the partner has 20% of warehouse space.

Starting investment 2600 thousand rubles.

Monthly turnover store - 200 thousand rubles.

Claimed payback investments - from 16 months.

Features of opening an online store

When working on a franchise, it is quite relevant to open an online store with an existing outlet. But even if there is no place to trade, you can think about opening your own online store to quickly start a business. According to statistics, about 60% of users make purchases online.

The amount of investment will depend on the requirements of the franchisor and the positioning of its exclusivity.

In case of work with foreign partners investments can be about 140-400 thousand rubles, in the case of working with domestic partners - much less, and sometimes free of charge (when organizing a retail outlet, for example).

In some cases, an entry fee and royalties are required, in others they are not.

The return on the declared investments is on average the same as in the case of opening a real children's clothing store - from 16 months.

Consider the possibilities for creating an online store, which is a trademark Isabelle Baby positioning children's exclusive premium items.

Starting investment - 400 thousand rubles.

Need for space- from 10 sq. meters. Franchise cost - 70 thousand rubles.

Planned payback period- from 18 months.

The site design is the same for all countries, with information updated for each country. The site has a built-in agent program that gives special bonuses to agents. This franchise allows you to independently determine the amount of working capital (from 8 thousand dollars). The order of goods is made through a special partner site. There are no restrictions on purchases. The franchisee determines the amount of the markup independently.

On the site you can sell products from other suppliers, but in a volume not exceeding 30%.

Currently, few brands of children's clothing are ready to offer the opening of their own online store. Most likely, this will be a common existing website of the trademark, where information about the coordinates and details of the franchisee partner will be located. An order from such a site is controlled by the franchisor, and its execution can be delegated to a partner company in a particular region, if this is provided for by the terms of the concession agreement (license agreement).

An overview of the conditions of several more franchise offers is presented in the following video playlist:

Children's clothing franchise - does the business pay off + how much will it cost to start a business from scratch + an overview of the 5 best franchises in Russia in the children's clothing niche.

The market of goods for children in Russia is one of the most promising for 2018. Even during the stagnation of the economy and crisis situations within the country, parents try not to infringe on their children in any way. This fact turns the trade in products for the younger generation into one of the most profitable businesses for our country in general.

Today we will talk about how successful a children's clothing franchise can be in our time. Will be served as general scheme opening a business in a niche, and options for partnerships with popular clothing brands in Russia were considered.

Is it profitable to open a children's clothing store on your own?

Each person who plans, determines in advance the priority areas for the development of the business. Some start from basic skills that will help develop the "brainchild". Others are focused purely on personal gain.

Trade in children's clothing is a universal niche in which anyone can work, regardless of their individual skills and depth of knowledge in this business. At the same time, the direction is quite profitable and promising.

Before you start a business in the field of selling children's clothing, you need to decide on the formats that are available to a novice entrepreneur.

Niche business options:

Ready business.

Successful projects rarely sell - remember this before buying a ready-made chain or a separate children's clothing outlet. When purchasing someone else's business, study in detail the financial performance for recent quarters and the level of profitability in general.

Opening a retail point(s).

Here you will have to do everything yourself - from finding a room to doing bookkeeping. A good option for punchy beginners who are not afraid of difficulties.

commission.

Actual format during the crisis in the country. The demand for children's clothing is consistently high, which means that things at a discount will go away like hot cakes.

Franchise shop.

The easiest option for organizing a business for a beginner. The advantage is the constant support from the franchisor. Minus - the restrictions set by the brand. You can’t bypass them, and for small towns this can be a vital opportunity.

• from $ 400 goes to pay rent for a retail outlet;
• $160-170 will go to the tax authorities;
• the amount from $ 300 will be taken from you by payment wages merchants at your point of sale;
• up to $3,000 to be spent on the purchase of all necessary equipment;
• $600 - marketing campaign.

The numbers roughly reflect the financial side of the issue. Fluctuations of plus/minus 15% are possible depending on the business format and subjective reasons.

Working on a children's clothing franchise will save up to 50% of funds, depending on the region and additional connections of the franchisor, which will optimize key opening expenses outlet.

You can make a lot of money selling children's clothing. The average markup for goods of this category in Russia ranges from 60% to 110%. There are exceptions, the price of which may exceed the purchase price by 1.5-2 times. To expand your business, you can connect social networks - the return will increase by 30-40%.

In a word, if everything is done correctly, then the children's clothing store will bring the entrepreneur a consistently high income for many years.

Children's clothing franchise - the best solutions of 2018-2019

For those who do not know how to start a children's clothing business, a franchise will be a real salvation. A person will receive not only a popular brand, but will also be able to use the franchisor's marketing practices + will get access to a business model that has been proven over the years.

By becoming a franchisee, a businessman will be able to forget about problems - highly qualified specialists will always come to the rescue, who will instantly orient themselves in the situation and make the best decision.

No. 1. The Silver Spoon Franchise is a Brilliant Value Brand

A brand that was born 10 years ago. Exit to international market dates back to 2014. As of 2018, more than 100 partner clothing outlets for children operate in the former CIS countries and in Russia.

The main focus of the franchise is school uniform"on the way out" and for daily visits educational institutions our country.

All franchise owner stores have their own style, which looks expensive and beautiful. At the same time, the prices for children's clothes in the store are more than democratic - families with an average income can easily afford to skimp here.

The Silver Spoon franchise, in addition to the Silver Spoon itself, includes two more clothing brands for children - Pulka and Pepe Jeans.

Another feature of the company is that all clothes are produced by the brand itself, which means that in partnership with the franchisee, you will get the opportunity to receive clothes at the lowest price.

The Silver Spoon affiliate offer contains the following items:

• Search in the city of a partner for the optimal place for a retail outlet. Negotiation and assistance in concluding a contract is also included in the list of duties of the franchise provider.
• A financial plan for a future outlet is created before concluding a contract with a partner - this allows you to assess the strengths and weaknesses of cooperation and make a decision based on objective data.
• The design of the project is formed from the general template of the Silver Spoon franchise - the style is preserved, only the layout changes.
• The plan for the receipt of goods in the future clothing store - its correction is made in the first 3 months of the outlet. The implementation indicators that the brand demonstrates in the partner’s city are taken into account.
• Teaching staff of a clothing store for children in merchandising + assistance in the correct hanging of items of goods.
• Assistance in debugging the business and its adjustment to the requirements of the franchise owner.
• The franchise package includes a complete set of software for bookkeeping and sales statistics.
• Full marketing support of the partner from the Silver Spoon franchise.

The franchise of children's clothing does not put forward special requirements for partners. The main points are compliance with the terms of the contract and the availability start-up capital to purchase the right to conduct business under the Silver Spoon trademark.

Experience in the children's clothing trade is welcome, but not mandatory - you can learn about all the nuances of the activity directly at the "young fighter" courses that the company conducts for its franchisees every month.

Under the Silver Spoon franchise, you can work in 2 formats:

The average margin for franchised traders is 130%. This will create a very tangible profit. And given the cost of the collections themselves, the payback of the business will not exceed a period of 12 months from the moment the partner's first outlet was opened.

Royalty and lump sum the franchise does not require - this is a definite plus of the network.

You can contact representatives of the company through the official website of the franchise ( https://sv-spoon.ru/franchajzing) or by calling the mobile manager of the development department. The number is also on the company's affiliate page.

No. 2. Orby Franchise Chain - affordable teen and kids clothing

A clothing franchise for children operating in the middle and above the average price segment of the market. The start of the franchisor's activity falls on 2008. Extensive experience in the niche allowed the franchise to form a business model with short payback periods.

All products are manufactured directly by the brand. This means - Wholesale prices on goods more than available.

The clothing store for children specializes in the younger generation aged 7 to 14 years.

As of 2018, the Orby franchise children's clothing store chain has more than 90 retail outlets that were opened by the franchisor's partners. Brand communities in social networks are one of the most promoted services on the market. They have over 200,000 members.

Benefits of the Orby Franchise:

• brand of the federal type - this opens the way to the most visited shopping centers your city;
• support for partners in finding and renting premises for a future branded clothing store;
• drawn up detailed business plan before concluding a cooperation agreement;
• an exclusive design of the outlet from Orby is being developed;
• you will receive assistance at the final stage of preparing a clothing store for children - 1-2 days before a significant event, a representative of the company leaves for the place and helps to resolve organizational issues;
• employees have the opportunity to train in other branches of the franchise;
• markup on children's clothing can reach 160%;
• with the rest of the old collections, the franchisor buys back 1/5 of what was not sold during the season.

The right to scale the business remains with the franchise partner. Throughout the work main department the company provides all possible support to both the entrepreneur himself and his staff - consulting, open access to training materials, exchange of experience at interregional conferences of franchise representatives in Russia, and so on.

Franchise Orby offers its partners two formats of cooperation.

You can find more details about each of them in the table below:

The average check from one client of the Orby clothing store is about 4,000 rubles. There are no royalties, lump-sum fees and marketing fees for the franchise. The amount of working capital that will need to be invested in one month of active trading activities, - from 800,000 rubles.

Minus running costs the payback of such a business will occur in 13-17 months, depending on the format and purchasing opportunities of the population living in your locality.

Business profitability considering all financial indicators is at the level of 22-24%, which is an excellent result for a children's clothing store.

You can contact the suppliers of the franchise of children's clothing through the official website of the representative office - https://orby.ru/franchisees/why-i-choose-orby. To get comprehensive information about the details of cooperation, you must fill out a questionnaire and send it to the manager for consideration. The answer will follow in 1-2 days from the moment of sending the application to the franchise owner.

No. 3. BRUMS is a franchise of Italian children's clothing in Russia

The appearance of the BRUMS brand occurred back in 1955. During its existence, the factory has won hundreds of thousands of admirers around the world. The entry into the Russian market took place in 2004 - the franchise affiliate network began to spread at lightning speed.

On a planetary scale, the BRUMS franchise has over 600,000 outlets, which allows it to stay in the top ten among global brands.

In addition to retail outlets, there are 200+ mono-brand stores where only the company's products are presented + about 20 corners - this format is not particularly welcomed by the company's management, but with a strong desire to open a personal corner mini-shop for children's clothing, it is still possible.

Children's products from the franchise are designed for children aged 1-16 years. There are 1400+ article numbers in the most different directions- from children's socks to winter jackets for teenagers.

What the BRUMS franchise offers to its partners:

• a business plan developed taking into account the peculiarities of our country;
• assistance in choosing a suitable premises for a clothing store for children under the BRUMS franchise;
• supplies of cheap equipment from direct franchise partners;
• full analytics of financial indicators at all stages of project preparation for launch;
• remote online trainings to increase the level of clothing sales in the new store;
• development of individual merchandising for the visual design of shop windows for a clothing store for children;
• the ability to buy exclusive rights to trade under a franchise in certain regions of the country - low competition will increase revenue from 30-40%;
• markup of goods up to 110% + the ability to draw up cooperation agreements with a franchise on favorable terms with a discount of up to 30%;
• trade in children's clothing from other brands is allowed, which expands the entrepreneur's opportunities for promotion in the region;
• independent purchase of equipment for a clothing store is allowed - relevant for entrepreneurs who have connections in this field of activity.

Franchise providers undertake to support their partners throughout the entire period of cooperation - these are online consultations, communication with the "top" through a personal manager, periodic conferences for business owners and much more.

There is no royalty or lump-sum fee for the BRUMS children's clothing franchise.

The requirements for partners are more than democratic - the availability of start-up capital for opening your own outlet, a room of 80 square meters in a shopping and entertainment center or in a separate building on a city street with heavy pedestrian traffic.

Pricing for clothes takes place at two points - at the supplier company and directly in the clothing store itself under the BRUMS franchise. In the first case, the dependence is standard and absolutely logical: the more popular the clothing brand for children, the higher its quality. Accordingly, the price of goods also increases.

You can contact franchise providers for Russia through the official website of the trademark: https://ru.brums.com/ru. It is enough to fill out a simple questionnaire and send it for consideration. The response will be received no later than 24 hours from the date of sending the application (except weekends).

To open your own outlet, you will need to pay from 5 million rubles. For small towns, such a business project is not profitable, so if your population is less than 800,000 people, you can bypass this franchise.

The payback of the outlet occurs in 18-24 months, subject to a monthly turnover of funds from 2 million rubles.

No. 4. Artel is a franchise of a domestic manufacturer

If you are a fan of clothes for children that are made in Russia, this franchise is perfect for you. The company specializes in the full cycle of manufacturing goods - from the development of a design project for each item to the manufacture of the product itself.

In order for 2018, the franchise has almost 5,000 square meters at its disposal production areas, which produce up to 20,000 pieces of children's clothing - both for babies and teenagers under the age of 14.

Although now the franchise has a small number of partner enterprises (only 5), thanks to the active promotion of the brand in the network, the demand for products of the Artel trademark is steadily growing. Fuels are added to the fire by fashion exhibitions and the release of their own designer collections for spring and autumn.

Advantages of the brand over competitors:

• discounts of 5-15% from the initial tariff plan;
• an entrepreneur can purchase goods by the piece, and not by size ranges;
• you can return up to 30% of the delivery if the product was not sold out;
• there are warehouses where the entrepreneur can store children's clothes in the off-season - everything that could not be sold during the season;
• branded merchandise on packages, clothing catalogs, discount credit cards - all this is given to the partner for free and is part of the personal marketing campaign franchises.

A business plan, supplies of equipment and support for an entrepreneur at all stages of opening a clothing store for children are mandatory items in the franchise package, which are indicated in the document by default.

Artel franchisor partner can work in three formats:

The franchise package itself has a typical character. Of the features, it is worth highlighting the right to use not only the Artel brand, but also its premium version - Orso Bianco. All children's products are subject to a fixed discount, regardless of the time of release of the collection and the cost of the product itself.

Steps to open a retail outlet under the Artel brand:

A ready-made business will begin to bring money from the first hours after opening. Since the line of children's clothing under the Artel brand is quite popular in Russia, people will be drawn to your store even without much advertising. Still for more a bigger raise indicators, it is better to conduct a preliminary announcement of the opening in the media and through social networks.

What should be the premises for opening a store:

• A retail outlet that sells clothing should be located in a publicly popular place with high traffic. Malls are ideal. In some cases, shopping and entertainment DCs may be used. Acceptable and option separately standing building on the shopping street of your city.
• The size rental rate also limited - no more than 4,000 rubles per square meter. If the landlord demands more, then either the company joins the negotiations, or you have to look for another room for a children's clothing store.
• If you plan to open a classic children's clothing store, it is necessary that there is a place on the facade for placing a franchise sign.
• Any variant of premises for a retail outlet must be agreed with the franchise providers without fail.

In relation to the entrepreneur himself, the franchisor puts forward minimum requirements - the availability of start-up capital from 900,000 to 3,000,000 rubles for retail outlets of various formats. Also, the future partner should take care of financial reserve 12-17% in case of force majeure.

A person must comply with all requirements that are specified in the purchase agreement for the selected franchise. Experience in a related field is preferred, but not required.

The franchise fee is Rs 50,000. There is no royalty.

Payback is very variable - 10-16 months. Much depends on the format of cooperation with the brand. When selling children's clothing through the island in the shopping center, the peak turnover of funds will not exceed 500,000 per month, and for a full-fledged store it will be more than 1,900,000 rubles.

Franchise of Silver Spoon children's clothing store.

How to open a modern children's clothing store?

No. 5. Playtoday is a franchise with a lot of potential

The company has been operating in the Russian market and in the countries of the former CIS for 13 years in a row. Initially, only wholesale buyers of children's clothing could cooperate with the brand, the opportunity to work on a franchise appeared only in 2016. This makes the Playtoday franchisor one of the youngest on our list of the best.

As of 2018, under the franchise of children's clothing, there are 30 outlets across the country + 20 clothing stores for children are privately owned by the company itself. Share entry into the total volume of deliveries of children's clothing on the Russian market is 2%.

The Playtoday franchisor distinguishes three features from the rest:

• all clothes are delivered without prepayment;
• payment occurs only after the sale of children's clothing and only for the products that were sold;
• the rest is returned to the warehouse of the franchise supplier.

Such a scheme of cooperation for a young entrepreneur is the most appropriate. A businessman does not have to look for ways to sell illiquid goods, thereby making additional expenses out of his own pocket.

The scheme of cooperation described above is working only on the territory of Russia. If you want to sell under a franchise in another country, you will have to make a full prepayment for the goods.

The concept of a chain of stores has the following features:

• All children's clothing is produced on the territory of our state, and its quality is no worse than foreign analogues. Thanks to savings on imports, the company's prices for clothes for children are 30-35% lower than those of competitors.
• Before concluding a contract, the franchisor's specialists analyze the area where the children's clothing store will open up and down. The profitability of the business + its payback is calculated. An entrepreneur will be able to get acquainted with an objective assessment of the implementation of his investments before signing papers on cooperation.
• All project partners are connected to the franchise loyalty program - PlayTodayFamily, which provides a lot of additional features for expansion own business with the help of the forces of the "parent" company.
• All store employees are taught the tricks of merchandising through online trainings or through face-to-face courses, which are conducted by visiting specialists sent by the franchisor's company.
• A private manager gives recommendations on the selection of staff for a children's clothing store. It is also possible to conduct interviews remotely directly with representatives of the franchise - for these purposes, video calls are used via Skype or similar programs.
• All partners of the company receive constant IT support.
• A full set of marketing products is given to the hands - booklets, flyers, souvenirs, etc.

If you want to contact company representatives, you can use the data that is present on the franchise website - https://playtoday.ru/about/franchising/

When filling out the application, you will need to enter the name of the organization ( legal entity), the city in which the person plans to open a children's clothing store, full name, mailbox and phone number in international format.

We tick the confirmation of the processing of personal data, and the form can be sent. Franchise representatives will call you back within 2-4 hours from the moment of sending - in this regard, the franchisor's communication service is one of the most efficient among competitors.

If you're a philanthropist, the Playtoday franchise might fill your aspiration. The owner of a chain of clothing stores for children is a frequent guest at charity parties and other events where funds are raised for the needy. Every month the owner will allocate 0.2% of the proceeds to charity.

If partners join this initiative, encouragement from the managers of the Playtoday franchise is not excluded.

To open a children's clothing store, you will need from 2,000,000 rubles of starting capital. The franchisor does not require a royalty, but there is a lump-sum fee - 45,000 rubles. This amount goes to the registration of the contract in the registration chamber.

With an average turnover of funds of 900,000 rubles, the payback of the business will occur no earlier than 12 months after the opening of the outlet.

As you can see, a children's clothing franchise is one of the easiest ways to get a well-known brand and not burn out in a highly competitive market.

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The City Mama franchise is a federal network of online stores selling children's clothing, accessories and underwear for children. The amount of investment required to launch here is 30 thousand rubles (a fairly low amount when compared with other similar franchises). Of course, other business indicators must also be taken into account. Royalties in this case are paid in the form of 5 thousand rubles per month, and the estimated return on investment is about three months. Based on these indicators, we can calculate that the net profit of the partner will be about 10 thousand rubles per month. It is possible that over time it will increase, but in this case, you will have to constantly invest. At the same time, the parent company provides comprehensive technical support partner for a specified fee.

It is important to take into account the services provided by the parent company. In particular, the partner is provided with all consultations on the competent conduct of business, assistance is provided in the purchase of goods and there is the possibility of obtaining goods for sale. That is, even in the absence required amount money entrepreneur can take large volumes of products.

Some companies often require only their range to be sold. In this case, there are no restrictions on the purchase of goods from only one company - at its discretion, the partner can purchase and offer products from other suppliers. Therefore, this approach will allow you to significantly increase profits if desired.

Separately, it is worth mentioning the possibility of expanding the field of activity. The matter is that here the right of exclusive work with the company in the city is given. Based on this, the franchisee will no longer worry about the fact that one of the other partners will take away some of the customers.

Having a catalog site allows you to get great benefits initially. The partner is given a ready-made online store, in which the catalog of goods is fully formed. That is, an already working site is bought and it only needs to attract customers. As a result, the partner with the most minimal effort starts in business.

The advantages of franchising are low investment and maximum ease of operation. Obviously, even a novice in business can cooperate with this company. At the same time, you can engage in sales even remotely.

There are probably some downsides as well. It turns out that earnings here can be quite low and, moreover, even in the case of the most successful trading, it will not be possible to significantly increase them. Again, a substantial investment in advertising may be required and this may negatively affect the bottom line.

Jerry Joy

Jerry Joy opened in 2011 and now sells clothes for children aged two to twelve. The amount of investment for starting a business is 1 million rubles - this amount can be called average if compared with the offers of other similar stores. As for the payback, its period is approximately ten months. It turns out that the approximate amount of net profit is about 100 thousand rubles a month. There is no lump-sum fee and royalty in this franchise, therefore, the partner pays exclusively for the goods.

It is important to know about all related services purchased with the franchise. The franchisor, together with a partner, goes through all the stages of opening a store and provides support in the future. Given this, we can say that even a novice entrepreneur will not be left alone with his problems - the parent company will help to take the right decision in difficult times.

Used in this case and debugged logistics system. When cooperating under this franchise, the shortest delivery times are guaranteed. As a result, the most popular goods(especially in season) will arrive at the store on time. Due to this approach, no doubt, customers will always find exactly what they need.

Employee training is also provided here. As a result, even people without experience can be hired. All recommendations for work and schemes for a full-fledged business are given. Competent advice from the company helps to avoid serious mistakes in the future. Obviously, with the help of these actions, the development of a new store will proceed quite quickly.

Among other things, the partner receives marketing and Information support. This means, first of all, work to attract customers. In this regard, the entrepreneur significantly saves on advertising. You no longer need to work out a marketing strategy, because everything is already planned and organized at the highest level.

Given all of the above, we can highlight the advantages of a franchise. First of all, it is worth noting the comprehensive assistance of the company and the absence of a lump-sum fee. All products are delivered directly from the manufacturer, so their cost will be as affordable as possible. Due to this, of course, a substantial amount of time is saved, especially since the company assumes obligations for prompt delivery.

Naturally, there are obvious disadvantages to this franchise. Apparently, earnings here can directly depend on the patency of the store. Additional investments are possible during further work. Probably, in some periods, profits may change, and sometimes in a smaller direction. There are no guarantees of stable earnings here and cannot be, so the entrepreneur is taking a significant risk with his own funds.

VITACCI Kids

VITACCI Kids is clothing and footwear for children. The company was founded in 2007 and now has thirteen franchisees. To start a business under this franchise, you need to invest from 1 to 2.5 million rubles. In addition, you do not have to pay any fees and royalties - only pure investments. The payback here is about one year. Given these figures, it can be assumed that average earnings partner is about 150 thousand rubles a month. Of course, in each case, the indicators are individual, but in general they are about the same.

When buying a franchise, a partner receives a proprietary IT system that can be used to track all business processes. The use of such technologies is, without a doubt, the basis of all modern species business. This approach will allow you to track the work of the store remotely, which, of course, is very convenient for franchisees.

In this case, there is also the possibility of a commodity installment plan. That is, even in the absence of a large amount of money, an entrepreneur can successfully take a product for sale and only then pay for it from the profit.

Another noteworthy point is that the parent company promises prompt shipment and various discounts for the partner. Based on this, we can say that the company is quite loyal to its franchisees.

Assistance is also provided in the selection and evaluation of suitable retail space. V individually a project of the future store is being created. The parent company also helps in the formation of the product range (taking into account all the features of the store).

Assistance in advertising is also of great importance - this is also carried out here. In particular, the partner is provided with comprehensive marketing support, training and consultations on emerging work issues. A specialist of the company leaves for the opening of the store. Participation of the partner in profile exhibitions is possible.

It is important to take into account the requirements of the main company to the franchisee. For example, if it is planned to open a clothing and footwear store under this brand, then the area of ​​\u200b\u200bthe premises should be at least fifty square meters. If it is planned to open only a shoe store, then its area should be from twenty-five "squares". Of course, it is important to follow these recommendations, because otherwise it may negatively affect the profit of the store.

The advantages of the VITACCI Kids franchise are quite obvious. Given the time on the market and the number of franchisees, we can say that it really makes sense. Also here we can mention the comprehensive support and the absence of any hidden / additional fees.

Before buying a franchise, you should pay attention to its disadvantages. First of all, this is a rather high volume of investments and a long payback period. It is likely that further cooperation may require working capital.

Stillini

Stillini stores sell clothes for children aged two to fourteen. The company was founded in 2004 and now has sixty franchisees. To start this franchise, investments in the amount of 1 to 3.5 million rubles are required. According to unofficial data, a net income of 80 thousand rubles is expected.

A distinctive feature of the franchise is the presence of its own production - this allows you to save significantly if you compare offers with other similar options. This approach, no doubt, allows the entrepreneur to save himself from many costs.

An exclusive for a specific territory is also provided, that is, even if the company has other franchisees, they will definitely not work in the partner’s city or district. There is also the possibility of deferred payment for the goods. There is also a flexible system of discounts, which allows you to create an assortment on an individual basis. By the way, in total there are about one and a half thousand commodity items.

The franchisor also searches retail space. As a result, the partner significantly saves his time. Thanks to this, again, you can choose the best option for reasonable money. It is important to consider that the final profit may depend on this.

Visualization of the goal, as you know, allows you to noticeably bring it closer. Before opening, it is also important to know how the outlet will look like in the end. For this purpose, in fact, the project of the future store is also being developed. As a result, it will be possible to calculate other details.

Effective trading, as you know, requires modern equipment. The franchisor company provides POS-materials and all the necessary printing products for successful work with clients. It also makes it possible not to spend money on promotional and informational materials.

An entrepreneur can start here even without practical experience in trading. A team of specialists from the parent company leaves to launch the store - this allows the entrepreneur to get rid of many difficulties.

Do not worry about the fact that without knowledge it will be impossible to open a business. The store staff and the franchisee are trained. Naturally, at this stage, all related consultations are given.

The area of ​​​​the premises for opening a Stillini store should be from forty to one hundred and forty square meters (it all depends on the selected product segment). The company does not indicate other requirements, but it is likely that it is better to place the store in a place with high traffic.

Taking into account the above information, we can say that the Stillini franchise provides a full range of services that are only possible in this area. Receiving full support from the main company, the entrepreneur saves himself from many difficulties in opening and working.

It is important to consider the possible disadvantages that may appear during further work. As with other similar franchises, working capital may be needed at some point. Naturally, much depends on the place where the store opens. It is likely that with poor traffic, the profit will be very low.

De Salitto

The Italian brand De Salitto is quite popular - this company dates back to 1993 and, therefore, it has repeatedly proved its worth. At the moment, more than fifty franchisees work with this company. The target audience- children between the ages of two and sixteen. Clothing style is closely related to luxury. In total, there are more than one and a half thousand positions in the assortment, and new collections are released four times a year. The proposed clothing can be both casual and festive.

Opening a De Salitto store will require investments from 200,000 to 5 million rubles. There are no royalty fees or lump-sum fees - a completely pure investment in the product. The money invested, according to the franchisor, is returned in about one and a half to two years. The franchisor, in turn, provides all the necessary advice, provides equipment and provides advertising support. The staff is trained in sales techniques and corporate standards.

The area of ​​the De Salitto store must be at least fifty square meters. It is important that the department is located in a busy area of ​​the shopping complex and close to children's play areas. As for the premises located in a separate building, they are already considered on an individual basis.

A wide age range of the target audience and a large collection of clothes are undoubtedly the pluses of the De Salitto franchise. It is also worth noting the relatively low entry threshold. The above numbers look noticeably lower than other franchises in the industry.

If we talk about the minuses, then we can note a possible decrease in earnings in a given season. Naturally, it is also quite likely that there will be a need for additional investments in the further conduct of activities. If the entrepreneur does not have the required amount of funds, then there is a high probability that he will have to suspend the operation of the store.

green apples

Green Apples is a representative office of the German company Lotties GmBH. The firm started operations in 2010 and now has two franchise stores. For a successful start, you need from one and a half million rubles, and the average payback period takes about two years.

Green Apples stores sell not only children's clothing, but also shoes. Also here you can find educational toys and cosmetics. Sale of goods is carried out on exclusive rights. At the same time, buyers can find products from the largest European brands in the catalog.

To start cooperation on the Green Apples franchise, you need to rent or own a room from forty to one hundred and fifty square meters. It is important to locate the store in a large shopping complex with a children's play area.

The parent company provides advice on all working issues, and it also trains salespeople and introduces the partner to all work schemes. Branded commercial equipment is also provided, including hangers and informational materials. In the course of cooperation, a modern IT system is also used.

The advantage of the franchise is a wide variety of goods that allow your children to buy not only clothes, accessories and toys. Based on this, we can say that profits can be stable almost always. A large selection of products may attract representatives of other target audiences.

Of the minuses, we can mention a rather poor recognition in the market. Still, there are very few stores under this name now, so it is likely that the number of customers will also be quite low. There is still a possibility that the partner will have to invest a much larger amount of funds than stated in the franchise information. As you know, the amount of investment strongly depends on how popular the chosen shopping complex is.

The Magic of Childhood

The Magic of Childhood company has been operating since 2005. Today, she has nine franchise stores. Target Audience: Children under 16. The stores under this name sell clothes of leading Italian brands, which is relevant for different seasons and all kinds of occasions. To open your own department of "Magic of Childhood", you need to invest from 2.5 to 3.5 million rubles.

The parent company provides branded discount cards, packages, business cards and badges for sellers. It also assumes obligations for the delivery of goods from Europe to Russia. Employees of the company assist in the preparation of a preliminary order and calculate the occupancy of the outlet. Throughout the entire period of cooperation, methodological and consulting support is provided. A centralized advertising campaign is used to successfully attract customers. There are also unified network promotions. Among other things, the franchisee is assisted by a personal manager of the company.

Of course, the partner must comply with the company's corporate standards and adhere to the terms of the contract. To run a business under this franchise, a room with an area of ​​\u200b\u200b80 "squares" is required. Any additional requirements the partner is no longer presented here.

Let's take a look at the specific benefits of this franchise. Given the time of work on the market, the company can be called quite proven. Having established itself in this area, the company may well have a good flow of targeted customers. The federal marketing program, in turn, allows it to attract buyers even from other cities.

It is also important not to forget about the disadvantages that can be identified in the process of working on this franchise. For example, it may be the need for new investments to maintain sales. Perhaps the profit will seriously depend on how well the partner placed his store.

1077 07/26/2019 5 min.

For an aspiring entrepreneur who is interested in developing a children's clothing store, franchise work with big company will be very profitable and successful. The opportunity to learn from the owners of the network, to work under a well-known name helps to make the business as profitable as possible.

Benefits of opening a children's clothing store franchise

Main advantages:

1. 1. It is possible to take out a loan for business development, since the franchisor often cooperates with a large bank, which assigns a gentle percentage to partners.
   2. Brand Popularity with which the franchisee cooperates. The concept of the store is known to customers, the reputation of the company is on top, so the businessman is guaranteed to receive customers who are ready to make a purchase.
   3. High quality products from warehouses. The franchisor has long established relationships with wholesalers that sell goods at favorable price and the quality of the material is always excellent.
   4. Free consultations from the company. Specialists provide a store design project, decorated in corporate identity, help to conclude a lease agreement, preliminarily make an assessment of the premises, help to choose the best option.

Separately, staff training is carried out, often free of charge or for a small fee for a businessman. Consultations are provided, a plan for the development of the store, sales experience of the franchisor company are provided. The business is carried out according to a ready-made and pre-successful plan with support from the company.

Franchises of children's clothing stores in Russia

total look

Conditions for launching your store:

1. Requires a start-up purchase of goods that occurs at a time. There is a 10% discount on the price.
2. Excluding commodity content, investments amount to 12,000 rubles per m².
3. Full filling of the store with goods will take up to 15,000 rubles per m².
4. Usually it is possible to fill up to 40 units per m² in summer, clothes for the cold season take up to 30 units per m².
5. The area of ​​the store is calculated depending on the locality selected for the installation of the store. With a population of up to 300,000 people, you need from 90 m². If people live above this mark, an area of ​​\u200b\u200bmore than 120 m² is required.
6. If the premises are equipped in a shopping center, its total area must be at least 15,000 m².
7. The store must be located near children's centers or baby goods stores, preferably different from the profile of the Total Look branch.
8. Showcases must be fully open for viewing, therefore it is allowed to make a facade only from a transparent material.

Another franchise of children's clothing stores is described in this video:

PlayToday

Conditions for the purchase and maintenance of the store:

1. Constant updating of a large assortment, the supply of goods for every taste, a variety of elements.
2. The interior is laconic, but practical and of high quality. It should not be performed in bright colors, as the quality and beauty of the goods provided must be emphasized.
3. Personnel must actively cooperate with customers, provide any assistance related to the purchase of goods.
4. Fitting rooms are built so that both children and their parents can freely enter there. Very young customers also come to the store, who cannot dress properly without the help of their parents.
5. The play area is equipped with all the toys necessary for children.

Additionally, there is a sofa or a soft carpet, and on one side there is a large TV for watching cartoons.

Features of the franchise

The franchisee must follow all the instructions of the franchisor. They are pre-written in the contract.. It is necessary to immediately discuss the nuances, deviations from the rules of the network.

1. The concept of the store must strictly correspond to all points of sale of the network, as they represent a single brand.
2. The franchisee constantly sends chain owners reports on the store's activities.
3. Free business consultations are provided, assistance is provided in the proper implementation of all activities related to the children's clothing store, which is very convenient for inexperienced businessmen.
4. The entry fee includes not only the acquisition of the right to work with the company, but also the full purchase of goods and equipment, the lease or purchase of a place for a store.

Sometimes it is necessary to pay royalties every month for the duration of the cooperation.

Calculation of approximate costs for starting a business

Renting a retail outlet will cost, depending on the city chosen and the area of ​​\u200b\u200bthe premises, in the amount of 70,000 rubles to 300,000 rubles and higher.

Often, franchisors note that with a small population of the city, the area of ​​\u200b\u200bthe store may be smaller, and renting outside the regional center will be much cheaper.

Hiring personnel with appropriate qualifications and a willingness to learn to work according to the standards of the franchisor's company will cost at least the total number of average salaries for the required positions.

In order for employees to listen to the opinions of customers, act as consultants of their own style, it is necessary to increase salaries and accrue bonuses, for example, a percentage of sales.

The design of the trading floor and the external design of the premises must be made in accordance with the standards of the entire network, which is often difficult due to the rarity of materials or their high cost. The development and design plan is provided by the franchisor, so the services of a specialist are not needed, however, the purchase of all materials and repairs falls on the shoulders of the franchisee.

You need to count on the amount of at least 300,000 rubles, if the franchisor asks to maintain his own style only in the sign of the store in the interior decoration.

The purchase of equipment, such as stands, is often carried out in bulk. Often the franchisor provides contacts where you can buy equipment in the style of stores throughout the network at reduced prices.

If the owner of the company is not too demanding, you can get by with an amount of 100,000 rubles, but when you open a large store and comply with the standards well-known companywill have to spend 200,000-500,000 rubles.

Additional elements such as a playground, bright fitting rooms are also purchased by the franchisee. Depending on the quality of the interior items, the price can go up a lot.

You will have to spend time and purchase goods of good quality and at a reduced price if you want to save money. Elements for a children's corner will cost at least 50,000 rubles, and beautiful fitting rooms must be purchased as a set, then, for example, four pieces with a rigid frame (not with a curtain) can be purchased at a cost of 200,000 rubles.

The purchase of goods in the basic set can cost from 500,000 rubles. and even lower, but should not be limited to the standard set. A variety of choice of different items of clothing, and not just the most popular positions, will help win the favor of visitors.

Profitability

A children's franchise store is usually opened by novice businessmen or those who do not understand this direction.

Thanks to the interest in promoting the outlet and consulting support from the franchisor, a person knows that his investment is almost guaranteed to pay off. This aspect already speaks in favor of profitability.

Opening a children's store franchise costs a businessman no less than starting his own business.

Savings options appear Money and time, since there is no need to look for suppliers, contacts with them have already been established by the owner of the company, there is no need to conduct large-scale promotions, because the trade name has already been promoted. Working in a large network is always more profitable, because in addition to well-established business structures, there is also a large influx of customers who trust the company.

/ Franchises of children's clothing

Children's clothing franchises

In the section, ffranchises of children's clothing stores, teenage clothing, clothing franchises for newborns, "economy", "medium" and "premium" class - these are casual clothes, school uniforms, festive clothes, shoes and accessories. Send a request to each brand to get detailed terms of cooperation from them, compare them and choose the most suitable for you.

Children's clothing franchises

Franchise PlayToday

The franchise of the PlayToday store is a guarantee successful work with a stable demand for children's goods and a system of bilateral investment.

One of the significant advantages of working on the PlayToday franchise is the lack of investment for the purchase, the product content is provided FREE OF CHARGE on the terms of sale. Unsold balances are returned to the company's warehouse. The store offers a complete wardrobe for children from 0 to 14 years old: shoes, clothes and accessories.

High quality products, following fashion trends and affordable prices are in great demand among buyers, making them your regular customers.

Investments from 1 400 000 rub.

Payback from 18 months

Franchise Button Blue

The franchise of the children's clothing store "Button Blue" is a franchise of the brand of one of the most famous children's clothing manufacturing companies Gulliver.

"Button Blue" offers customers clothes from the "medium" price category, and in terms of quality from the "medium +" category. Demand in them is the highest and stable.

The markup on goods reaches 200%. Combined with a relatively small investment and many other benefits of a Button Blue franchise, buying one becomes your best investment.

Investments from 2 000 000 rub.

Payback from 9 months

Silver Spoon Franchise

Franchise of the children's clothing store "Silver Spoon" with a high margin of 25-50% of turnover, without an entrance fee and royalties.

You can open your baby store the Silver Spoon franchise is only 1.5-2 months. Thanks to our own clothing production, the commodity margin reaches 150%, while the product content is provided on exclusive terms and at low prices.

The franchisor will help you choose a good place for a store and negotiate the best rental conditions with the landlord, train and train employees, and provide marketing and promotional support.

Investments from 4 500 000 rub.

Payback from 12 months

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