What do you need to create a logo. How to make a logo yourself

Good afternoon, dear readers.

In the previous article, we talked about, but how to make a logo yourself?

Quite a painstaking task, but if you manage to come up with something ingenious, then believe me, it's worth it.

Initially, the logo was invented in order to highlight your company / website in the market. If you want to achieve this, then you must definitely read this article.

The logo is the face of your company/website. If there is no original logo, and your site does not attract attention at all, then it is unlikely that it will stand out from the huge number of similar sites.

If you want as many users as possible to visit your Internet resource, then you just need to create something that really attracts attention.

First, let's figure out what logos are.

Types of logos

Symbolic

Displaying the logo in the form of pictures, signs, symbols, icons. This type is popular among huge modern companies or sites. An image can be meaningful, it all depends on what meaning you put into it. Popular companies with this type: Apple, Nike

Text

This type is quite simple, but just as popular as the symbolic one. It represents ordinary letters that are displayed in different shells. Examples with this type: M-motorola, ACER, Nokia.

Combined

This type of logo consists of the previous two. It includes various images of objects, animals, plants and the text itself. Examples: Adobe, Adidas, Microsoft.
What type will you choose? The choice is yours alone.

Creating a logo for the site

There are many programs (services) on the Internet for creating logos for websites online. Some of the most popular programs:

• logaster.com
• LogotypeGenerator
• Flaming text
• hipsterlogo generator

The program is simple to use, all actions are performed step by step. Believe me, a logo can be created very quickly, and you need to have at least a little skill. If you are not confident in your abilities, you can always trust a professional.

Below is an instruction for creating logos using the flamingtext service as an example:

Notes! It will be free to download only with a watermark.

Website favicons

To draw the attention of the masses to the site, many people use Favicon.

A favicon is a specially formatted icon that appears in front of a page's URL in the address bar, next to a bookmark.

Favicon and logo usually look the same. Only the favicon is much smaller and has a different format (.ico)

In order for it to carry a semantic load, certain requirements must be met:

• Create a Favicon in the same style as the site is being developed. Use the same design elements, color palette.
• Keep your Favicon simple and easy to understand.
• Don't use complex images.

To create a Favicon, there is such a resource X-Icon Editor . The program has the functionality of import, export, as well as a preview of the Favicon on the browser tab.

Photoshop and Paint

I would like to note that the most wonderful logos can be created in Photoshop, because you completely invent them yourself. Photoshop has rich functionality, a wide palette of colors.

Do not be afraid if you have never had to work in such a program. There are many on the web detailed instructions, video tutorials on working with the program are collected. But if there is no time to study, then find a pro on one of the freelance exchanges. Here are the most popular:

• FL.ru
• weblancer.net
• Qwork.ru

There is also a well-known standard program "Paint". This is a very simple program. It, of course, is very inferior to Photoshop, since it contains only the simplest tools. But even with these tools, you can create a masterpiece

In conclusion, I would like to note that everyone can do everything, it is worth setting goals correctly and loving what you do.

If this article was informative for you, subscribe to blog updates, recommend reading the article to your friends on social networks.

Bye everyone and see you soon!

Sincerely! Abdullin Ruslan

Depending on your artistic talents, creating a logo can be something you can do even in your sleep, or it can be something that will give you insomnia. If you are one of those who find it difficult to invent and draw pictures, this article is for you. In this article, a specialist from Logaster will tell you how to create a logo step by step - from choosing an idea to choosing the format of the finished file. Your logo may not win any awards, but at least you will have a decent logo that you can put on your website or business card. So let's get started! Steps 1 to 4 are all about brainstorming the logo. Steps 5 to 7 will teach us how to create a logo design, including aspects such as choosing a shape, font, color. And in Step 8 we will learn how to create the final design as a finished file.

Logo Creation Statistics
Before we move on to tips on how to create a logo, we would like to provide some statistics about top brand logos. Here are a few key points you might want to consider as you develop.

Step 1. Finding an idea for your logo
Online logo galleries like Canva.com and LogoFury.com are great places to get inspiration from designers.

Look at the logos of other companies that are similar to yours. Ask yourself what you like and dislike about them. What works and what doesn't, but don't copy the design - just find what you like and follow that style in your own design. Your goal should be to come up with a logo design that tells who you are, what you do, how you do it, and who you do it for.

Another way to find an idea for a logo is to make a few sketches of the future logo. Write the name of your logo in different styles and fonts, draw different symbols, icons - in a word, everything related to your company and product/service. Perhaps one of these sketches will become the basis of your logo.

Step 2. Think about your target audience
The logo is created not because it is necessary or fashionable. The logo should carry a certain function, the benefit of the company. Therefore, on initial stage creating a logo, you should clearly understand who your customers are, what they like, what qualities of your company they appreciate. Finding out is necessary to create a logo that will evoke the feelings and emotions that you need and thus create a positive brand for your company. To do this, you can ask yourself 11 questions that you need to answer before creating a logo

Step 3. Stick to the principles and rules of creating logos
To make a logo really effective, you need to follow certain rules. Discover detailed information about the principles of creating a logo, you can in the article, below we have selected the most important principles with a short description.

The logo must be simple A: The simple design of the logo makes it easy to recognize and allows the logo to be versatile and memorable.

The logo must be memorable: An effective logo design must be memorable and this is achieved through the originality of the logo, which will stand out from others.

The logo must be durable: The logo must stand the test of time - not lose its effectiveness under the influence of fashion or any other short-term phenomena, be "for the future" and effective in a few years. For instance, famous companies do not create a new logo, but only slightly improve it, making it more modern.

The logo must be universal: A quality logo always looks great in any environment and in any form.

Step 4. Draw some sketches of the logo
Sketches are quick and easy way transfer ideas from head to paper. So after you have collected all the ideas, take paper and pencil and draw some examples of the logo. If you do not know how to draw with a pencil, you can use graphic programs such as Illustrator, Photoshop. If they can’t do it, use online logo designers. With their help, you can find the right icon or font for the logo.

Step 5. Choose a Logo Shape
The shape of the logo has a psychological effect on people. With the help of certain forms, you can evoke the right feelings and emotions. For example, a square symbolizes stability and constancy, a triangle symbolizes strength and knowledge. How to choose the right logo shape? Look at the picture below from Logowiks and choose the one that suits your business.

Step 6. Decide on a logo color
When choosing a color for your logo, think about what color reflects your company's personality. For example, if your company is fun, creative, and vibrant, consider using yellow or orange shades in your logo. Using the infographic below, you can choose the color of the logo based on the theme of your business. Click on the picture to view it in a larger size.

Finally, think about what colors your competitors are using. This is important in order to stand out from their background. Sometimes, choosing a color that is the opposite of your main competitor can help customers distinguish you.

Also, don't forget to think about the functional impact of color on things like readability, eye strain, and attention grabbing. To do this, follow the rules below:

1. Stick to 2 primary colors, and don't use more than 4. A small amount allows you to achieve the desired effect.

2. Choose only 1 or 2 primary colors and the rest should be subtle complementary colors.

3. Resist the temptation to add more colors - use more shades instead.

4. Provide enough white space so that the eyes can remain relaxed.

Useful services for color matching
Finding the right color is not an easy task. Fortunately, there are many online services, which will help you with the selection of colors for the logo.

Kuler.adobe.com
The service from Adobe provides a large library of ready-made color schemes, and also using a special color wheel, you can choose colors that will be combined with the desired color. Detailed video how to work with Kuler.adobe.com

Сolorscheme.ru
This is a Russian-language service for selecting colors and generating color schemes. The service works similarly to Kuler.adobe.com, but with slightly fewer features. Detailed video how to work with Colorscheme

Step 7. Choose a font for the logo
Font selection is important aspect logo design. The right font can emphasize the dignity of your company, and the wrong one can make the logo unreadable and nullify all your efforts in creating positive image companies. At the same time, among the thousands of the most diverse and so attractive fonts, how can you find the one that is ideal for your logo? Click on the picture to view it in a larger size.

Here are a few simple tips to help you: Avoid popular fonts Yes, your office suite Microsoft Office includes a set of fonts. The problem is that everyone else has it too. Therefore, using a font from your OS library would be a bad idea. The same rule applies to popular publicly available fonts. Be timeless If it seems like everyone is suddenly using a particular typeface style (like the ubiquitous Sketch Block these days), keep looking. Look for original fonts that will make your logo stand out. Remember, the font and logo as a whole must stand the test of time. Trends come and go, and what you definitely don't need is to invest a lot of your time and money into a design that will become outdated almost overnight.

Choose a readable font. Logo text should look great, and even more readable at a small size. Check how the font will display in different sizes. Give Some Space The great jazz trumpeter Miles Davis once said that the notes you don't play are just as important as the ones you play. Therefore, when choosing a logo font, it is necessary to take into account the distance between characters (kerning). Too much spacing can make the logo look “scattered” and incoherent, while too little can make it illegible.

Use font personality. Your logo is the face of your brand. It is number 1 on the list of your company's touch points with society. Therefore, when choosing fonts, think about the nature of your brand and what you want to convey with your font. Is it speed, strength, reliability, affordability or attention to detail? The style and personality of a typeface go a long way in creating a quality logo.

Useful sites for finding fonts
Among the popular services for searching fonts are the following.

MyFonts.com
MyFonts is one of those places where you can find all the free fonts at once. In addition, there are paid unique fonts.

Fonts-online.com
Some fonts on the site are distributed free of charge, but you need to buy a license to use it for commercial purposes.

Webfont.com
Catalog of free fonts (there are Cyrillic fonts). There is a search and filter by font families.

Also see a selection of 200 free fonts for creating logos.

Step 8: Create the final design
After you have made a few sketches of the logo, you need to move on to its actual creation. You can do this in 3 ways: - create a logo yourself in a graphics program; — create a logo using an online logo generator; - use an online logo maker tool.

Create a logo yourself
If you choose this method, you will need to decide on a drawing program such as Adobe Illustrator and/or Adobe Photoshop.

Adobe Illustrator is a vector drawing program. It is often used to draw illustrations, diagrams and logos. Logo design tutorials with Adobe Illustrator:

Adobe Photoshop is the most popular photo and bitmap editing software. Its range of use is from full-featured editing big photos to creating complex digital paintings and drawings. Logo creation tutorials with Adobe Photoshop:

Create logos with an online logo generator
Online logo generators are a good option if you don't have the skills and knowledge to self-creation logos and lack of resources (time, money). We have collected several online services that will be useful to you when creating logos.

Logaster.ru
Russian-language online logo generator with Cyrillic support in logos. We have described the process of creating a logo using this service below. Let's just clarify that after creating the logo, you can download files in raster (PNG and JPEG) and vector formats (SVG and PDF). You can also make business cards, envelopes, letterheads, favicons based on the created logo.

Zillion Designs
This is a simple logo design tool. You can create your logo in just 3 steps, similar to Logaster. In Zillion Designs, you choose all the elements of the logo yourself - the picture, color, font. After successful creation logo, you can download the file in EPS, JPEG and PNG formats.

Hipster Logo Generator
An interesting service for creating a logo. This service is full of different tools and settings so you can create a logo that looks exactly the way you want. With Hipster Logo Generator you can create simple but interesting logos. There are also disadvantages - you cannot edit the elements, in addition, the interface is in English.

How to create a logo online
Let's create an example logo using the Logaster service. Go to the main page of the service and click "Create a logo".

Enter your logo text and choose a theme. Click "Next".

The service will offer dozens of logo options. Choose the one you like and click on it.

If you need to make edits, for example, change the text, color, icon, font, etc., then click "Edit logo".

Use the color matching infographic to help you choose the right font for your business. Similarly, use the tips for choosing a font. If you're happy with the logo, click Save. Download the logo for free (small size) or for $9.99 full size.

In addition to the logo, you can also create other products. For instance, business card or form.

Keep listening
Once your logo is created, it's important to stay open to feedback. To do this, show the logo to a test group of people who match your client's profile. You can show them multiple designs or just the one you feel is the strongest. Ask them if they like the logo, what emotions it appeals to. If you are satisfied with the answers, congratulations! You have created a great logo. If not, you might need to redesign your logo.

Choose the right file format for your logo
Your logo can be saved in two formats. One is known as vector and the other as raster. You need logo files in both formats. Vector format (PDF, CDR, EPS, SVG) is used for logo editing, as well as for scaling, printing. Raster format (PNG, JPEG) is used for web browsing. For example, to place your logo on the website, social networks, in the caption to e-mail. To work with a vector, programs such as Corel, Adobe Illustrator, Inkscape (freeware) are used, for a raster - Adobe Photoshop, Pint.Net and others.

That's all! I hope our article was helpful. Do not forget to write what tips you have when creating a logo and share a link to the article on social networks.

Companies operating in the small business segment often strive to create a good impression of themselves with the help of a logo. And if the logo design has a unique concept, then it has a certain potential, which in many ways will allow you to influence the target audience. For many companies, the logo is a tool for business development and promotion of their products or services in the market. Indeed, the logo is effective marketing tool and marketers know this very well.

However, designers need to take some care when creating a logo, especially when it comes to brand image or conveying a message about a company. Careful selection of colors, fonts, symbols and images is the key to success. A well-thought-out conceptual logo can make a lasting impression on the consumer, who will always associate it with this brand in the future. Therefore, the task of the designer is to create a memorable logo that will attract target customers.

When working on a logo for a small business, you need to adhere to certain rules that designers have derived empirically. In fact, these are not even rules, but tips and tricks that it is advisable to follow, as they help create a unique logo that will correctly convey the image of the company.

Research

Before starting to draw, the designer needs to make sure that he understands the client's business. It is not necessary to know everything, but you need to know the main points, such as the market segment, product line, business process features and development plans. Without this knowledge, it will not be possible to create anything intelligible - the logo will turn out faceless and will not be associated with the brand. This means that the goal will not be achieved. And the client will most likely send such a logo back with a request to redo everything.

Therefore, the designer before starting work needs to conduct a study of the customer's business. You also need to understand what the target audience of the brand is. Researching the business will help you get an overall impression of it, and you should always look at the company from the point of view of the designer.

If you take a closer look at the most iconic logos, you can find a lot in common in their design. All these logos are based on unique concepts. In practice, this means that there are no cliches and clichés in the concept, all images, symbols and typography are completely original. The easiest way to find unique concepts is on paper, making numerous sketches of the logo. In the process of creativity will appear various options, from which one or two can later be selected for further development.

Here good example how a professional works: many different logo options that came up when looking for a unique concept. As you can see, as a result, the designer found an acceptable option, which became the basis for the future logo. The picture shows that the sketch only remotely resembles the finished logo, the designer simply created a scheme that seemed acceptable to him and reflects the essence of the brand.

Using Appropriate Colors

Color is one of the most important elements in logo design. The designer needs to make sure that the color correctly communicates the brand message to its target audience. The research that the designer did in the preliminary stage of work can help with this: it will be much easier for him to find colors that correctly reflect the personality of the brand. For example, many companies operating in the fast food market have red in their logo design. Red as the main color allows you to attract the attention of customers, it is a color that is associated with energy, pressure, joy, passion and excitement. Fast food companies with a red logo primarily expect to attract young people: they are alert, energetic, constantly hungry and have nothing against snacking on the go.

But red is not only used in fast food - it is universal. For example, the familiar Virgin logo was originally black and white. Virgin appeared in the 70s of the last century and the then logo was the best fit for a label promoting progressive rock music. The current logo was created with the participation of Richard Branson, the permanent head of the company. When Branson signed on to release the Sex Pistols' album, he realized that the logo known as the "twins" was outdated. Branson wanted to change the logo, making it less corporate and more edgy. This is how the Virgin text style appeared. Not surprisingly, red was chosen as the main color - it fully reflected the rebellious nature of punk rock, with which the brand wanted to be associated.

And one more thing: the designer at the very beginning needs to decide what the logo will be like: monochrome or multicolor. Multi-color logos, such as the eBay logo, look very nice, but such a logo is unlikely to be suitable for small businesses, since multi-color printing is more expensive than single-color printing. As a result, the company's advertising spending will skyrocket.

Experienced designers carefully choose fonts that will help emphasize the brand's personality. For example, rock band logos are often typed in unique author's fonts that convey the revolutionary nature of the music. But if the designer was ordered a logo for a company that produces goods for children, then it is better to refuse bold decisions, in this case comic or handwritten fonts are more suitable. When choosing a font, you should always strive to ensure that it correctly conveys the image of the company and is fully consistent with it. The logo lives for a long time, so the font should be not only unique, but also moderately neutral, not subject to fickle fashion.

Symbols and semiotics

Many brands, familiar to us by text style, initially had only a symbol. One of best examples The use of the symbol is Nike's famous "swoosh". The sign, which at first glance is an unintelligible squiggle, evokes a variety of associations in people.

For example, many people think that the Nike symbol looks like dust kicked up by a runner running off into the distance. Interestingly, on many Nike products today there is no text logo - only a graphic sign. The largest sports brand breaks down language barriers - after all, the hyped symbol is understandable to people from all continents.

Another example of how a global brand uses semiotics is the logo of the World wildlife WWF. When creating the logo, negative space was actively used, as a result of which the designer managed to convey the silhouette of a panda very accurately. The idea of ​​the logo is simple: a picture is worth a thousand words, in this case WWF tells about itself with the help of one, but very successful image.

Example number three is the logo of Starbucks, one of the largest coffee brands. The company appeared in 1971, at the same time their first logo appeared. The company has evolved, and the logo has changed along with it, but the famous siren has always been the central image of the logo.

To this day, the siren logo is on every cup of coffee bought from Starbucks. Why the siren? And how does it compare to coffee? No way. Siren is half fish, half woman, sort of a mermaid, and the designer took this image because Starbucks was based in Seattle, one of the largest ports in the US. Coffee beans arrived in Seattle by sea, so the designer decided to take the mysterious inhabitant of the deep sea as an image.

Feedback

Creating a logo for a small business is hard work. Often such companies have not yet found their face, they do not have clear contours and the image has not yet been fully formed. Therefore, the designer risks making the wrong choice of concept. To achieve the desired result, the logo must be tested on representatives of the target audience. This point cannot be ignored, because without knowing what other people think about logo design, it is impossible to be completely sure whether the logo will work or not. So Feedback from colleagues, experts and potential customers is extremely important.

The logo is what is associated with the brand in the first place. It reflects the values ​​of the company. The logo is the first acquaintance with the company, so its importance cannot be overestimated.

To whom to entrust the development of the logo? Do I need to involve a professional designer? Is it possible to entrust this to a beginner? Or create your own logo? These questions are often asked by new entrepreneurs.

Now there are sites that automatically generate logos. With their help, you can create a logo with your own hands, even without graphic design skills. Many of them are only available in English, but these editors tend to be very simple and intuitive. And that's why everything more people use these resources.

Despite the fact that we recommend NOT using such sites during trainings, we decided to expand your horizons in the field of logo design. Therefore, we collected information about free logo editors, and then asked professionals to comment on the work of these resources. What can be done with them? What is not worth it and why? Let's talk!

Logo Editors

The free Wix website builder offers you to use its website design editor to create logos. Here you can choose any geometric element, shape or line, you can also use the clipart set. When the logo base is ready, you can edit its size, color, and effects applied to it. Next, you can add a text part to the logo by choosing a font to your taste.

This service is very easy to use. Supports Russian. Small logos are available here for free, but full-sized logos will have to be paid for.

The interface of this service is also simple and clear. In addition, there are many options for personalization.

On this service, you can create a logo to your taste by choosing images in various categories. It is also possible to order a logo from designers on a paid basis.

• Tweak

There are plenty of free logo design templates as well as paid services.

Another very simple editor to create stylish logos in just a few clicks.

What do professionals think about these services?

Internet agency "DEV Company", devcompany.ru

Creating a logo on our own without the help of professionals, we consider it a suitable option for new young companies, individual entrepreneurs who do not have the opportunity at the start of their business to invest in the image and form style. For such firms, such services can be a good help to create their first logo. When working with such services, there are many standard solutions for images and forms, and descriptions of the logic of creating a logo can help a person who does not have a design education to “tailor” his corporate identity. But still, such a logo in the future, with the development of the company, will require rebranding and a fresh professional approach. Because you can give standard shapes, colors and solutions, but without the inspiration of the artist and the professionalism of the designer it is impossible to create a real image that your customers and partners will remember, and which can indirectly affect the entire life of the company.

Svetlana Belitskaya, designer, www.svetabelaya.com/

I read the article and immediately went to see how these services for distributing free designer cheese work :) I followed three links, sharing my observations.

Logaster and Logo Garden give out low-resolution jpg for free, the rest is just for money. Zillion Designs seems to allow you to create something, but then it requires you to register, the created buries in the depths and does not give out. I did not check further, because the trend is clear.

The conclusion is simple: if you can’t hire a designer, don’t make a logo at all. At first, you can completely get by with a public or system (pre-installed on your computer, typical) font. It is better to choose a sans-serif font (Myriad, Verdana, Calibri). In the site template, simply type the name in font. A standard print layout will be made for you at the printing office, print advertising layouts - at the printing house, according to your wishes.

Another option is Adobe's free counterpart, GIMP, which partially supports vector graphics. Download-install-draw - all this can be done completely free of charge.

The third option is the exchange. On fl.ru, for example, an ad like “I need a logo urgently for a budget of 100 rubles.” is the reality of today. And after all there are those who does work for this money. So there would be a desire, but there will be a performer. Although the quality of the work performed will often not be up to par.

In any case, be prepared for the fact that after some time with the “economical” logo, you will need a rebrand and redesign. I hope you'll be working on it by now :)

Personal experience of creating a logo

The Marketing from the Basics project began with a live magazine, on the basis of which the first year of work passed. Announcements of the trainings were in LiveJournal, a closed group worked there as well. There was no site. And there was no logo either. I can not say that this hindered the development of the project. On the other hand, a catchy graphic element was needed.

At some point, when we started making banners with webinar announcements and covers for training recordings, we decided that we already needed to somehow visually designate the project. But for starters, they did it themselves “on their knees”. It turned out like this:

Here we have this red round thing with different signatures: webinar recording, online training, open webinar, and so on. And you know, it turned out that it works - it attracts attention and is remembered. That is, we guessed the direction of thought.

After that, we found a professional designer, gave him our red round thing with the wish to "make something decent." It turned out what you see now in the header of the site :)

We also had options with inscriptions about trainings and webinars, but they did not particularly take root. The logo remains with us. I can't say he's supernaturally creative. But it evokes the necessary associations and is well remembered. And this is exactly what is required.

Have you decided to use an online designer to design a logo? Then take a look at the tips.

1. Use colors that match your services or products and convey their essence. It will be useful to familiarize yourself with color psychology, and then decide on the choice of color scheme.
2. Test the finished logo on screens with different extensions. It should look equally good on both the big screen and the small one.
3. Consider what size you will be using the logo. It should look equally good on a business card, and on a monitor, and on a large banner.
4. Chances are your customers won't understand or even recognize you if you change your logo frequently. Try to choose an option that will stay with you for a long time.
5. The logo should be clear and simple, and convey the essence of your business. Do not use a large number of colors, do not use more than two fonts. Users are easily distracted by other things. Learn which fonts go well with each other. The inconsistency of fonts in the logo is one of the most common mistakes.
6. Create several logo design options (at least three), and then choose from them. Consult with other people, weigh the pros and cons, conduct a survey, and then make a decision.
7. When designing a logo, use a transparent background so that it can be easily inserted anywhere on the page, regardless of its color or structure. For use on the site, the image is best saved in PNG, JPEG or GIF format. For printing, you will need logos in PDF and EPS format.

To create a logo for your site on your own and for free, and even online - is it a solvable task? Fortunately, yes! Now in Runet and the bourgeois Internet, many services have appeared that allow you to create a beautiful logo online for your blog, and for free. In this article, we will analyze what a logo is, what it is for, how to make it, how to choose the right logo, how to install it on a wordpress blog, etc.

Logo, logo, logo is essential element for any site, and especially a blog! If you do not have your own logo, create it sooner, otherwise your Internet project will hardly be taken seriously. If you want your blog to remain in the memory of visitors, then carefully read the article!

As you can see in the picture, the generator also consists of three fields that allow you to create a button logo online. Unlike the previous case, buttons are created here not in the form of circles, but rectangles.

The first field allows you to customize the label. Purpose of the fields:

• Text– Logo lettering
• Font- Font
• Bold/Italic checkmarks– Bold/Italic
• size- the size
• color- color
• text-shadow- shadow from the inscription
• Distance to text- remoteness of the shadow from the inscription
• color- shade color
• Outputtype- select css background and see css styles.
• image format

The second field allows you to customize the background and style of the button itself:

• style- button corner style
• background- fill style
• Bolder- frame
• Shadow- box shadow
• size– button size (fixed or depending on the label size)

The third field is the result. To download a button, click on it with the left mouse button.

4. Create a logo with Photoshop

Very beautiful logos are obtained in Photoshop - one of the best programs for working with images and photographs. Let's try to make a simple logo in the form of a button with an inscription.

We launch the Photoshop program, File => New, set the appropriate width and height. Choose the width and height depending on what suits your blog. I'll set the Width and Length to 250px each. Next, you need to decide what the shape of the button will be: oval, circle, square, rectangle, etc. I'll select a circle and draw it.

Now we need to decorate our figure a little. To do this, select Layers => Layer Style => Inner Shadow. We set the desired offset and size. I set the offset to 4 pixels, the size to 50 pixels. You can experiment with style, choose something else.

Now we need to modify the button a bit. Select Filter=>Distortion=>Curvature, adjust the curvature. You can choose any other effect.

Now go to Filter=>Rendering=>Blink and set the blink parameters:

That's all, it remains to add a beautiful inscription - the name or address of the blog.

Also watch a good video that allows you to create a text logo in Photoshop:

5. Creation of a graphic logo

But the logo does not always have to be just an inscription. Sometimes it pays to use some beautiful image. Let's learn how to create a graphic logo for your blog online. To do this, let's go to the site The first field contains a list of created objects.

The second field contains buttons for creating new graphic objects, adding text (unfortunately, Cyrillic is not supported) and saving the logo.

We do not need the third field at all, it contains links to other sections of this site.

Fourth field - rotation / position / shading, etc. You can use it, but I think it's more convenient to work with the mouse.

The fifth field is the working panel.

6. Where can I order the creation of a logo

Of course, it is cheaper to create a logo yourself, but if you are not a born web designer, then it will be difficult for you to create a masterpiece. But if you want a really beautiful and high-quality logo that will make your blog stand out, then you should use the services of professionals.

Firstly, you can go to freelance exchanges and order Logo there. Here are the links to the exchanges:

• 7. Adding a logo to your blog

  Once you have created the logo, it will need to be added to the blog. Depending on which theme you are using, the course of events can be as follows:

  • The theme supports replacing the base logo with a new one;
  • The theme does not support replacement, but has its own logo logo.jpg;
  • The theme does not support replacement and does not have its own logo.

  In the first case you will only need to go to the admin panel, select the "theme settings" item and replace the standard logo with your own.

  In the second case you need to open your theme folder and find the logo file. To do this, open the folder with images of your theme:

  Here you need to find the base logo. Most often, this is a file named logo.jpg or logo.png. We copy the base logo to the computer and create a logo of the same size (in pixels) and with the same name - logo.png (logo.jpg).

  Third case the most difficult. If the theme does not support the logo, then you will have to teach it to perceive logo images. To do this, you will have to edit the Header file (header.php), you can also add style.css styles for the new logo.

  First, decide on the size of the logo so that it fits into the design as much as possible. Next, upload the logo with the name logo.jpg to the directory

  /wp-content/themes/name of your theme/images/

  Open the theme editor, look for the file header.php (Header) and add to right place here is the code:

  /images/logo.jpg" class="lazyload">/images/logo.jpg" alt="">

  You can also add styles for the new logo. We go into the theme editor, look for the style.css file and add to it (you can add it at the very end of the file) the logo orientation and indents:

  #header #logo( float:left; padding: 5px 5px 0px 5px; )

  If everything is done correctly, then the logo will appear.