Charity and marketing: how to help the orphanage and increase profits. How to properly organize a charity event? Organization of charitable events and actions

When the Parish Starts Organizing social activities he often encounters the fact that most of the wards first of all need material assistance. Effective way collecting items and donations is to conduct charitable events. How to hold a charity event in a shopping center and where to start, we will tell in today's material. Information prepared by the Synodal Department for Church Charity and social service based on materials of the VII All-Church Congress on social service.

It is necessary to find out the needs of your wards and make a clear list of the required things, dividing them into understandable blocks: clothing, food, medicine, treatment, education, etc. Everything that can be collected with things according to the list must be collected in this way, and cash donations should be saved for those items of expenditure that cannot be paid in another way. For instance, medical services, drugs (they can only be accepted as a gift from pharmaceutical companies in which you are sure), payment for the work of project staff, etc.

Promotion:

Option 1: Share in point of sale, which is carried out by the outlet itself. The outlet can be shopping centers, grocery stores or consumer goods, minimarkets, supermarkets, hypermarkets, markets, etc. This option works very effectively if the management of the outlet shows a clear interest in holding a promotion, is ready to print and place promotional materials, and involve its employees. The last condition is the key to the success of the event. It is especially effective to carry out such an action as a “marathon”, for example, for two weeks in a row.

What will be required from you:

1. Arrange with a retail outlet (a chain of stores, a supermarket, etc.) to hold a promotion.

As a rule, negotiations are more successful if you act through the "inner circle" - acquaintances, familiar friends, etc. Studies show that in the charitable field, people have great confidence in the recommendations of loved ones. "Cold" negotiations from scratch can also be successful, but require much more time and effort.

2. Help the outlet with the preparation of announcements and information leaflets about the ongoing promotion.

Make sure that the information materials indicate the purpose (to whom and for what we help), the dates and times of the action, a clear list of what customers can buy in this store, and a place where the donation can be left. For example, these can be special containers in the checkout area at the exit from trading floor. It is also advisable to install small boxes at the checkouts to accept donations. Be sure to seal them and secure them carefully. Crates must be closely monitored by store guards.

The flyers should also contain your logo, name of the organization and contacts in order to form recognition of your projects and increase the confidence of the participants.

3. Agree with the management of the outlet that all employees will be informed about the promotion and its conditions.

If necessary, provide assistance in compiling a memo-instruction for employees: a brief and clear description of who and why the assistance is collected, what organization is leading the project, how donations will be transferred and distributed, etc. It is very important that sales assistants in trading floors and cashiers politely and kindly invite store visitors to participate in the promotion. For the same purpose, in the checkout area and at the entrance to the trading floor, in those places in the store where the goods you need are present, it is important to place ads / leaflets about the promotion with a list of necessary things.

4. Announce the action on all available websites, in social networks, post announcements on the territory of temples and friendly organizations.

5. Prepare a warehouse (room of sufficient capacity) for storing, sorting and issuing the collected goods.

6. Organize the prompt removal of the collected things on your own or with the help of a retail outlet.

This format is the least labor intensive for you. If a whole chain of supermarkets is involved in the action (for example, Magnit, Pyaterochka, Miratorg, etc.), the efficiency will be much higher.

Option 2: Promotion at the point of sale, which is carried out by your forces (employees + volunteers)

Such an action is more difficult to organize and carry out, but with its help you will not only collect donations, but also be able to make new friends and like-minded people who learn about your activities, can become volunteers, regular donors, etc.

What will be required from you: 1. Write a letter of appeal to the administration shopping center, supermarket or market with a request to organize an action on their territory. Promotions are most effective in large centers and supermarkets such as Auchan, Karusel, that is, in stores with a large assortment and traffic. But there is successful examples holding such promotions in food markets. Weekends are preferred for promotions, when there are more buyers. If you plan to collect not only goods, but also money for their subsequent purchase, you need to discuss this with the administration of the outlet in advance and obtain official permission from them.

2. Design and print flyers in advance. This is the key moment of the action. The leaflet should indicate who is organizing the action (with contact information), for whom the assistance is collected, how you can take part in it - with a detailed list of necessary goods.

It is important to decide in advance whether you are ready to collect and distribute used clothes, etc., during promotions people often offer used items in good condition. Prepare an answer to this question (are you ready to accept or not, where can you bring it on another day and to whom to give it, etc.), pass this information on to your volunteers and all employees.

Be sure to indicate in flyers and announcements how you can help later, in case a person does not have such an opportunity right now - a website, SMS, details. There should be a lot of leaflets! It is most effective to distribute them at the entrances to the point of sale and in those areas of trading floors and shops where goods from the list of necessary items are located.

3. In advance, place an announcement at the point of sale that a promotion will take place on such and such a day (days) (these can be large posters). If possible, on the day of the promotion, you need to organize radio or video advertising (oral announcements about the ongoing promotion on the speakerphone of the outlet, advertising on monitors).

4. Involve volunteers in advance. The success of the action depends on their quantity and preparation. To find volunteers, you need to post announcements on websites (for example, all parishes of the diocese), create announcements and event groups in in social networks(In the same place, publish information about the needs related to the action, transport, packaging materials, etc.). It is advisable to announce information in churches after the service about the action itself and that it is possible to participate in it as volunteers. Very good volunteers, as a rule, are sisters of mercy, schoolchildren (under the supervision of their parents), students, youth of the temple, members of theater circles.

5. Appoint a coordinator who will record volunteers and answer their questions. Volunteers usually cannot work all day, it is better to divide them into groups and make a detailed timetable. The coordinator draws up a list of volunteers so that a sufficient number of people are present at each time slot.

6. Train volunteers in advance and/or give them instructions on what they should do and what they should say to people. Instructions can be sent for review by e-mail. Don't forget to take the printed version of the instructions with you to the event. Not everyone will be able to read it the day before, and someone will probably come without an appointment.

The instructions should describe in detail the details of the action: who is the organizer, the dates and terms of the event, the mechanics of participation, for whom the assistance is collected, how and to whom the assistance will be distributed, and in what other way you can help.

Volunteers should know who they can contact if they have questions to which they do not know the answers, understand all the mechanics of the action in order to confidently and convincingly answer visitors' questions.

Volunteers should be friendly, smiling, ready to overcome shyness and not be afraid to communicate and distribute leaflets.

The success of the action depends on the number of leaflets distributed and on the goodwill, smilingness and friendliness of the volunteers.

Flyer distribution method:

• Volunteers offer to take leaflets to all adult visitors of the shopping center. You need to address visitors with a smile and a prepared introductory phrase, for example, "Participate in a charity event", "Today we are having a charity event."
• It is better to approach a person a little from the side, not on the forehead - this is embarrassing and subconsciously perceived as aggression.
• No need to try to choose “friendly faces” from the stream, but simply address all visitors who are within a radius of about 1.5 meters.
• Don't be overly assertive
• Do NOT get upset if the person reacts in an unkind or aggressive way (this is rare, but it does happen). Encourage newcomers – employees and volunteers.
• It is NOT necessary to “treat” and convince those who begin to criticize charity, the political situation in the world, etc., in their rightness. In this case, you should politely say goodbye and move away, continuing to distribute leaflets to other visitors.
• If you are running a promotion at a large outlet, it is best to stop handing out flyers one hour before the promotion ends. Otherwise, customers may leave the store later than yours. information stand finish their work and receive goods.
• Set up volunteers to hand out leaflets. In a team, they will be more fun and bolder to communicate with visitors to the outlet. But the main thing is that they do not communicate with each other on abstract topics.
• After the end of the promotion, go through the outlet and collect the rest of the leaflets with malls, benches, counters and empty shopping baskets. This will leave a good impression on the administration of the outlet.

7. On the day of the campaign, at the exit from the market or the shopping center, behind the cash desks in supermarkets (i.e. in the exit area from the trading floor in a clearly visible and fairly free place), you need to install an information stand.

The stand should include a table with informational materials, a sealed box for donations (it must not be left unattended!), a banner/roll-up, or simply big poster, attracting the attention of visitors, carts (or boxes) for collecting things (you can ask the supermarket for the duration of the promotion), where people can leave purchased goods and ask questions. A representative of the organization and well-informed volunteers should be present at the stand, who will be able to correctly explain how to become a volunteer, where and to whom the assistance will be sent, who will organize the event, how you can help after the end of the action.

It is advisable for visitors who have made a donation (money or clothing) to give some small souvenir that will remind them of your organization (it can be a magnet, pocket calendar, badge, etc.) and a leaflet with information on how to to contact you and how we can help in the future.

It is highly desirable to keep a record of the most active participants who are ready to provide volunteer and financial assistance in the future. Be sure to save their contacts (first of all, the address Email), this is your base of benefactors.

Some time after the campaign (in the next two weeks), be sure to send them letters of gratitude and a brief report on how much help was collected, how it was transferred to those in need. A competent photo report on the issuance of assistance makes a particularly strong impression. At the end of the letter, leave the contacts of your organization and information on how you can help right now, for example, a link to a website page with donation methods, the number and format of an SMS donation.

8. After the promotion, you need to take out all the collected things from the territory of the shopping center or market.

You can take out the collected goods by volunteers in parts during the day or all at once at the end of the day after the end of the action (for this you need to provide a car with a larger capacity). If you chose the second option and there are a lot of collected bags with things, you can negotiate with the shopping center to provide space for storing things during the day.

9. Before the campaign, you need to find and prepare a warehouse in advance, where the collected goods will be subsequently stored and sorted.

10. After the completion of the campaign, be sure to thank the administration of the outlet, as well as post a photo report and a story on your website (with gratitude to the outlet and everyone who assisted in organizing and conducting, including volunteers, you can list by name), how much was collected things and money, how they will be used.

MAYOR OF THE CITY OF ASTRAKHAN

RESOLUTION

On the charity event "City of Good Deeds"

In accordance with paragraph 33 of Art. 16 of the Federal Law "On the general principles of the organization of local self-government in the Russian Federation", as well as on the basis of paragraph 7 of Art. 18 of the Federal Law "On charitable activities and charitable organizations" I decide:

1. Carry out a charity event "City of Good Deeds".

2. Approve the attached:

2.1. Regulations on the procedure for conducting the charitable action "City of Good Deeds".

2.2. Composition of the organizing committee of the charity action "City of Good Deeds".

3. The Office of the Press Service of the Administration of the city of Astrakhan to publish this Decree of the mayor of the city in the media mass media and ensure that the public is informed about the progress and results of the charity event.

4. Organizational and information department of the city administration to place this Decree of the mayor of the city on the official website of local governments of the administration of the city of Astrakhan.

5. Department of control and document flow of the city administration to send this Decree of the mayor of the city to the control and legal department of the Governor's administration Astrakhan region for inclusion in the register of municipal regulatory legal acts, in statutory term.

6. I reserve control over the execution of this Decree of the mayor of the city.

Mayor of the city
M.N. STOLYAROV

Regulations on the procedure for holding a charity event "City of Good Deeds"

1. General Provisions

1.1. The city charity event "City of Good Deeds" (hereinafter - the charity event) is held to attract public attention to solving the problems of children in difficult life situations, as well as to intensify the process of reviving the traditions of charity, popularizing the idea of ​​charity and various forms its manifestations, the motivation of citizens to social activity aimed at helping children.

1.2. This Regulation has been developed on the basis of paragraph 33 of Art. 16 of the Federal Law "On the General Principles of the Organization of Local Self-Government in the Russian Federation".

2. Goals and objectives of the action

2.1. The purpose of this charity event is to provide social support to children, including improving the financial situation of children from low-income families.

2.2. During the charity event, the following is planned:

2.2.1. Collection of charitable donations in cash and in kind.

2.2.2. Providing specific material assistance to orphans, children left without guardianship, students of boarding schools, children from low-income and large families.

2.2.3. Development of the material and technical base of boarding schools.

3. Organizer and organizing committee of the charity event

3.1. The organizer of the charity event is the administration of the city of Astrakhan.

3.2. The organizing committee of the charitable action "City of Good Deeds" (hereinafter referred to as the organizing committee) is directly involved in the preparation of the action.

3.3. The composition of the organizing committee is approved by the mayor of the city of Astrakhan.

3.4. The decision of the organizing committee is considered adopted if at least 50% of the total number of members of the organizing committee voted for it.

3.5. The Organizing Committee holds meetings as needed, but at least 2 times during the promotion period.

4. The timing of the charity event and the Plan of the main events of the charity event

4.1. The charity event is held from 15.08.2012 to 15.09.2012.

4.2. The main activities of the charity event are carried out in accordance with the attached plan.

5. Financial transactions, distribution of incoming material assets

5.1. Cash received from philanthropists as a result of a charity event are credited to the account charitable organization, determined by the decision of the organizing committee, with the appointment of the payment indication "For the city charity event "City of Good Deeds".

5.2. The collection of charitable donations in kind is carried out on the basis of the district administrations of the city of Astrakhan.

5.3. The in-kind donations collected during the charity event are transferred to a public organization determined by the organizing committee.

5.4. Information about the results of the charitable action is brought to the attention of the population of the city of Astrakhan through the mass media by the press service of the administration of the city of Astrakhan.

Appendix. Plan of the main events of the charity event

Appendix
to the regulation
charity
actions "City of good deeds"

┌═══┬════════════════════════════════════┬═══════════════┬════════════════‰

│ N │ Name │ Term │ Performers │

│p/n│ │ │ │

│ 1 │ Informing about the passage │ from 08/15/2012 │ Management │

│ │charity event and the results │ until 15.09.2012 │ press service │

│ │ conducting │ │ administration │

│ │ │ │ cities │

├═══┼════════════════════════════════════┼═══════════════┼════════════════┤

│ 2 │ Work to ensure the collection and │ from 08/15/2012 │ Heads of districts │

│ │ safety donation in │ to 10.09.2012 │ administrations │

│ │ in kind for follow-up │ │ │

│ │ charity transfer │ │ │

│ │ organizations │ │ │

└═══┴════════════════════════════════════┴═══════════════┴════════════════…

Composition of the organizing committee of the charity event "City of Good Deeds"

M.N. Stolyarov - mayor of the city, chairman of the committee

A.B. Vybornov - vice-mayor of the city;

V.G. Sitnikov - vice-mayor of the city;

E.I. Simeonova - Chairman of the City Duma of the municipality "City of Astrakhan" (as agreed);

V.V. Kolomin - deputy mayor of the city for social issues;

I.V. Subbotin - deputy mayor of the city for the territory - head of the Kirovsky district;

A.A. Lazarev - deputy mayor of the city for the territory - head of the Leninsky district;

I.A. Redkin - deputy mayor of the city for the territory - head of the Soviet district;

V.G. Kurbatov - deputy mayor of the city for the territory - head of the Trusovsky district;

O.V. Chervotkina - Chairman of the Russian Association of Diabetics for the Disabled (by agreement);

N.V. Kostyuchenko - Chairman of the ARPA for helping disabled children and their families (as agreed);

E.A. Dorohova - Chairman of Let's Help Children JSC (as agreed);

A.N. Generalov - head of the regional headquarters of the ARO VOO "Young Guard of United Russia" (as agreed);

https://accounts.google.com

Slides captions:

DEAR PARENTS! "____" _________ 2015, a charity event "Give the baby a book" is held! ANNOUNCEMENT At all times in Russia there were educated, generous people, true patrons of the arts, who shared their book collections, collections, individual publications with people. These priceless gifts helped people survive and develop. Those who donate books are people with a high civic position, a special sense of duty to society, as a rule, they are not rich, but they perfectly understand that these books will find their reader. The idea of ​​the action is to popularize children's and family reading. We are sure that the books donated as a gift will be useful not only for children, but also for parents - all those who want to keep their child entertained! JOIN! HOW WOULD WE LIVE WITHOUT BOOKS?.. We are friendly with the printed word, If it weren't for it, Neither about the old nor about the new We didn't know anything!

ANNOUNCEMENTS OF CHARITY ACTIONS ORGANIZED AT DOW

DEAR PARENTS! "____" ______ 2015, a charity event "Toys for a GIFT" is being held! ANNOUNCEMENT Charity is a matter that is highly valued in our difficult times. We invite all mothers and fathers, grandparents with a sympathetic heart to help us in this noble cause! The purpose of the action is to collect voluntary donations in the form of toys. As part of this action, we invite everyone to help each other, a sick baby, large and low-income families who are always with us. JOIN!

MARATHON "WE DO GOOD" Do you often think about how often you do GOOD? Do you create it at all? It is sad and ashamed to admit it, but today is the time when everything around began to depreciate. Except money. But the soul of each of us is saturated moral values and moral and ethical qualities! Only many of us diligently hide them. We stopped thinking about our neighbor, helping in difficult times, although our houses are full of new things, toys, books, diapers, albums, pencils and other things. And to remind everyone how important it is to do GOOD, thereby showing your best qualities, we will organize a marathon of good deeds "Do Good". Within the framework of the marathon, it is planned to hold a number of charity events: “Day of Good Deeds”, “Give the baby a book”, “Let's give the children a holiday”, “A grain from each”, “Bird feeders”, “Toys for FREE”. The symbol of goodness is the "giving hands" inside the heart. Look out for ads with this icon. Maybe this is your chance to do something good in life? Give a piece of your heart to our future - CHILDREN!

DEAR PARENTS! "____" _______________ 2015, a charity event "Day of Good Deeds" is being held! ANNOUNCEMENT X otim to unite completely ordinary people of different professions, ages, social status, in order to organize together a holiday for children "Children's Day!". We can all find at home what is no longer needed, but the kids need. You can contribute to the organization of help. To do this, you need to look in your closets for unnecessary things that are suitable for children under 4 years old: books that may be gathering dust on your shelves. Or maybe the children have grown up a long time ago, and the toys are waiting for someone to play with them ... or your baby has already grown up, but the pencils, plasticine, paints, felt-tip pens are left and you don’t know where to put them? May your gifts be to the delight of the children!

If you have something in your house that is ALREADY unnecessary and that you practically didn’t use, but if it’s unnecessary and it’s a pity to throw it away, then give it as a gift to other people! If you do not know who is worthy of such a priceless gift, then pass this item to our group - we will find IT new house and happy owner! ANNOUNCEMENT DEAR PARENTS! "____" ___________ 2015, a charity event "Superfluous things" is being held!

DEAR PARENTS! "____" _______________ 2015 a charity event "Let's give children a holiday!" On the eve of the New Year holidays, so beloved by all of us, we so want a fairy tale to come to every child. And he believed in a real New Year's miracle! DOW organizes a charity event: "Let's give children a holiday!". As part of the campaign, Christmas and New Year gifts are collected for children from the orphanage. Responsive and caring people take part in the action. You feel the pre-holiday excitement, expect magic and New Year's gifts... Give these emotions to the kids who have no family and loved ones!!! ANNOUNCEMENT

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DEAR PARENTS! "____" ______ 2015, a charity environmental campaign "Bird Feeders" is being held! ANNOUNCEMENT Winter is a difficult time for the birds left in our lane. 8 out of 10 birds die not so much because of the cold, but because of hunger. Come on, dear parents, let's help the birds survive the harsh winter days and create feeders, "bird dining rooms" with our own hands from different materials. Let it be "budget" feeders. The main thing is that they be made together with the children and presented to “our smaller brothers” from the bottom of our hearts!

April 1 is International Bird Day. The holiday has a rich history. Back in 1905, the International Convention for the Protection of Birds came into force. And in 1918, Russia signed the International Treaty on Migratory Birds, which is still in force today. Since 1927, the Day of Birds has been officially celebrated in the USSR. Come on, dear parents, let's meet the birds with "bird houses" made with our own hands from different materials. Let it be "budget" birdhouses. The main thing is that they be made together with the children and presented to “our smaller brothers” from the bottom of our hearts! ANNOUNCEMENT DEAR PARENTS! From March 1 to April 1, 2015, a charitable environmental campaign for the manufacture of birdhouses "House for Birds" is being held!

BIRDHOUSE IDEAS

DEAR PARENTS! "____" ___________ 2015, a charitable environmental campaign "From each grain" is held! ANNOUNCEMENT Birds cannot live without food. In every family, crumbs, pieces of bread, seeds, millet, etc. remain after eating. Do not rush to throw away what you can feed the birds, which means saving their lives! You have feed, we have feeders! So, thanks to joint efforts, love, kindness, care will settle in the hearts of children!

Examples of charitable actions we meet almost every day and no longer seem to be something unusual. Many people try to provide gratuitous assistance to those who need it. We all know that support is needed for children with serious illnesses, the elderly and people in difficult life situations. Seeing the call to provide all possible assistance, few will turn away in bewilderment, because to lend a helping hand is normal, it is inherent in human nature.

However, we know far from all categories of people who cannot do without outside help. Most often, their problems become commonplace, everyday, so familiar that somehow you don’t even think that this problem can be solved. In the meantime, these people are suffering every day. But what would happen if everyone's attention were drawn to their troubles? Perhaps then happy people or just people leading a normal human life, there would be much more people on Earth.

Unusual charity events just aimed at perplexing society with the problems of these needy. Such events arouse great interest and involvement of observers, but also require private organizers and charitable foundations to sometimes take extreme measures - to involve all the creativity in the actions, making them bright, unusual, non-trivial. The deeds of the volunteers participating in them could sometimes be listed in the Guinness Book of Records, they conquer with their heroism and dedication.

Charity events in support of children

The most famous charity events in support of children with different oncological diseases or disabled children are held all over the world. These are marathons financial aid children via SMS, numerous concerts, festivals, fairs and other events.

Charity events for children under this not always pass under the auspices of health. There are other groups of children who also need help. Unusual charitable events in their support, organized by people who are not indifferent, do not receive much publicity, but they also evoke a sea of ​​vivid unforgettable emotions. There are few examples of such actions, but they are so unforgettable that it is simply impossible to pass them by.

Interactive exhibition "Help Mom Get Back!"

The state provides assistance to children left without parental care - no one can dispute this fact. But is this help really enough for orphans to live a full life, which is no different from the life of children from complete families - not everyone thought about this. The Volunteers to Help Orphans Charitable Foundation held an unusual charity event in Moscow parks: by organizing an interactive exhibition of 10 world-famous paintings by the greatest artists, the volunteers “erased” the image of the Madonna from them, leaving the babies alone. By sending any amount to the short number 3116, the visitors of the exhibition helped to return mothers "to their place" and thereby do a good deed by donating funds for orphanages.

One Person App

An application was launched on the Changeonelife.ru charitable foundation website that allows users to find orphans similar to them in orphanages. The motto of this charity event in support of orphans is “In orphanages there are children like you. Find each other." Thus, the charity fund "Change one life" helped many abandoned children to find parents as similar as possible to them.

Social action in support of children "Not A Bug Splat"

In an attempt to protect the children of Pakistan from air strikes, the Human Rights Organization placed in the territory of this country giant portraits with the faces of children who lived in this country and could die every day. The social action in support of children "Not A Bug Splat" (which in free translation means "Do not make a mistake") was aimed at psychological factor: if from a bird's eye view people looked like dots, then, having seen children's portraits, many pilots could not stand it and turned around without firing. Some of them retired from the armed forces permanently.

Examples of charitable actions in support of the most vulnerable segments of the population

Charity events in support of children are carried out quite often. Usually they cause a huge resonance. But what about people who do not belong to well-known categories - children, the elderly, people with dangerous diseases? Their lives are often in full view of everyone, but few people think that they also need help.

There is another poorly protected part of the population - women. They are usually called the weaker sex, but at the same time no one thinks that they are really much weaker than men, especially in situations where there is domestic violence in the family.

Unusual charity events in defense of women also carried out several times. The examples would puzzle many men who have not encountered them. Those who faced the same had to experience a sense of shame in public.

A famous example of a charity event of this kind - "Defenseless machine gun". Russia's largest shopping centers have installed vending machines that provoke men to use brute force simply by getting goods stuck in them instead of directly falling into the hands of the buyer. As a result, the male buyer was forced to hit the machine with all his might in order to “knock out” the purchased product from it. The effect of such a blow was the most unexpected: the girl on the monitor, previously smiling sweetly, after a strong push on the machine, began to sob loudly, attracting the condemning glances of other visitors to the shopping center to the unlucky man.

Carrying out an unusual charity event- sometimes the task is not easy and requires real courage. A vivid example of this is overcoming 480 km on a motorcycle controlled without hands. Biker Phil Komar decided in such a non-standard way to draw public attention to people suffering from Parkinson's disease. He donated all the proceeds to a foundation researching this disease, after which he repeated his path twice, each time increasing the distance.

*There are a lot of examples of charitable actions all over the world. And what a pity that sometimes the organizers have to invent themselves in order to reach out to our society, to convey to every person that all possible assistance is necessary for those who are unable to solve their problems on their own.

The purpose of holding charity events is to attract the attention of the widest possible social strata to any social or personal problems.

They can help raise the necessary funds to implement charitable projects. For example, a shelter for homeless animals or the restoration of a historical monument. For holding events of a serious scale, it is highly desirable to support businesses and conscious people who want to contribute to a good cause. The easiest way to organize such an action is for officially registered charitable foundations, volunteer movements and large companies.

The role of business

Often charity events are held in large shopping malls. The event can be timed to coincide with any holiday or memorable day. On Children's Day or on New Year's holidays, those who wish have the opportunity to buy gifts for orphans, and on Victory Day they can raise funds to help veterans.

The consent of the owner is required for the promotion to take place. shopping complex. To get in touch, you can use the mailing system or make an appeal through the press service of a charitable foundation or organization. It is necessary to explain the program, the conditions for the event, the goal (most importantly), how to achieve it, and advertising. The management of the shopping complex can be attracted by offering favorable advertising conditions. You can declare them an information partner and offer to join board of trustees. positive image plays a very important role in business. Yes, and the profit from holding such shares with the owners often increases significantly.

The role of the media

Fundraising for treatment can also be done through a charity event. Charitable foundations they ensure that people really need help. The Fund provides Bank details, certificates and documents. Usually, photos and detailed diagnoses are posted on the site, they tell you what kind of treatment is needed. A large-scale action requires the involvement of the media. Many print media publish such announcements. They cooperate exclusively with registered organizations, since they can only publish confirmed information.

Often the publications themselves initiate one-time promotions during the holidays. Orphaned children write letters to Santa Claus, and their publications are printed so that caring readers themselves act as the addressee, giving the children such long-awaited gifts.