Business conversation becomes of paramount importance for people who are engaged in management. As studies in the field of management show, on average, about 80-90% of the working time of managers of all known levels is spent on communication and communication.

The main goal of business communication is the organization of fruitful cooperation, as well as the creation of optimal conditions for the successful solution of the tasks facing the organization and its individual employees.

In other words, the purpose of business communication can be called the organization and optimization a certain kind joint activities.

However, in addition to the general goal, it is also possible to single out personal goals in it, to one degree or another implemented by the direct participants in communication:

H the pursuit of personal security in the process social activities, during the execution of their professional duties, which often manifests itself in avoiding the responsibility assigned to the employee;

C desire to improve their living standards, improve their financial situation;

H desire for power, that is, the desire to expand the range of available powers, move only up the career ladder, get rid of the burden of hierarchical control;

The desire to increase one's prestige, which is often combined with the desire to strengthen the prestige of the position held and the organization itself.

But in order for the goal of business communication to be successfully realized, in modern psychological science there are two main ethical and psychological principles of business communication, which include:

The principle of creating conditions for identifying the creative potential and professional knowledge of the individual, on the basis of which it is possible to coordinate the personal goals of the employee with common goals organizations;

H the principle of authority and responsibility, which regulates business communication within the framework of official rights and duties in accordance with the official status of an employee, assessment of his business qualities and using his direct qualifications and experience gained.

Business Communication Values

Studying any form of business communication, we come across its general laws. Let us present a diagram of the relationship between interaction and development. The main elements of this scheme: the system of mutual influence and the person. The ideal of a person is what a person is and what he does, i.e. the embodiment of what he can become. These are the best tendencies, which, embodied in the pattern, become a stimulus and regulator of its development. The system of mutual influence contributes to the development of a conscious personality.

In the process of business communication, the originality of the operation of laws is studied interpersonal relationships reveals specific patterns. Business communication involves the regulation of production and non-production relations in the conditions of labor activity.

In business communication, the mutual development of the subjects of communication is carried out. The essence of such a process finds its expression in the degree of consciousness and activity of the person participating in it. The purpose of business communication is the development of cooperation. Business communication is a condition for the development of the technique of thinking and behavior, helping those who own it to come to the right conclusions.

The dependence on coordination and mutual influence is much broader than is usually implied when talking about communication. If there were no effective procedures and techniques, we would not be able to enjoy any fruits of civilization.

The behavior of participants in business communication should be imbued with purity and nobility. The development of business communication consists in the improvement of its subjects, in the superiority of their soul and heart, in inner beauty and a high degree of morality. In communication, it is important to use argumentation, correct and comprehensive commentary on information received from the press, radio, television and other sources, selection and generalization of the necessary facts and events, creation and formulation of one's own information of interest to the interlocutor. In business communication, a competition of minds, programs, projects, and positions is realized.

Knowledge, its breadth and depth, outlook, erudition provide flexibility and independence of thinking. Business communication determines the organization of mental activity, makes its participants reflect on a particular problem, form their views and attitudes, determine their place and purpose in production activities. The system of mutual influence encourages the subjects of business communication to perform the set of interrelated actions, as a result of which goods and services necessary for society are produced. As a result, the mechanism of positive cooperation and coordination in the workforce is being developed and improved.

In business communication, participants take those actions that, in their opinion, will bring them the greatest benefit (ie, benefit minus any possible costs or losses associated with these actions). Everyone acts, following personal interests, in accordance with the formulated rules, depending on the interaction in business communication. People with a high level of development experience great satisfaction in helping others. There are, unfortunately, those - probably not many - who derive satisfaction from harming their employees. However, a developed personality manages to correctly predict the actions of complete strangers. This is useful in cases where you want to influence the behavior of other people.

Acting in their own interests, participants in business communication create opportunities for choice for their opponents. Mutual influence is a process of continuous mutual adjustment to changes in benefit arising from their interaction with each other. These actions change the relative costs and benefits associated with the opportunities offered to other people. Changes in costs and benefits may encourage participants to change their behavior so that it is more in line with the actions of others. This is the main mechanism of cooperation between the participants in business communication, which allows them to satisfy their needs using available means. Thus, in the interaction of personal and non-personal interests and needs, a rational choice is made in business communication.

Having previously weighed the expected pros and cons of the available options, a person learns from his mistakes and, therefore, tries not to repeat them. People, pursuing their own interests, adapt to each other's behavior, although they comply with the norms and rules accepted in society. This combines the personal and public interests of the participants in business communication. An important part of the rules governing these interactions are property rights, which distinguish between what belongs to whom. Property rights and other rules and regulations ultimately determine exactly what choices the subjects of business communication will make in pursuit of their interests.

If participation in the discussion and solution of production problems is formal, then it is not the social qualities of the manager's personality that dominate, but the qualities of the subject-executor, i.e. reasonable natural essence of man. In this case, the rules of business communication are only external requirement, and not the inner essence of its subjects.

Business communication makes it possible to better understand what market, new socio-economic relations require, to see a wide range of complex social relationships. It can explain the processes of coordination in society and identify the prerequisites that allow them to develop successfully.

Back to Business communication

Business communication is of paramount importance for people who are involved in management. As studies in the field of management show, on average, about 80-90% of the working time of managers of all known levels is spent on communication and communication.

The main goal of business communication is the organization of fruitful cooperation, as well as the creation of optimal conditions for the successful solution of the tasks facing the organization and its individual employees.

In other words, the purpose of business communication can be called the organization and optimization of a certain type of joint activity.

However, in addition to the general goal, it is also possible to single out personal goals, to one degree or another, implemented by the direct participants in communication:

The desire for personal security in the process of social activity, in the course of performing one's professional duties, which often manifests itself in avoiding the responsibility assigned to the employee;
- the desire to improve their living standards, improve their financial situation;
- the desire for power, that is, the desire to expand the range of available powers, move only up the career ladder, get rid of the burden of hierarchical control;
- the desire to increase one's prestige, which is often combined with the desire to strengthen the prestige of the position held and the organization itself.

But in order for the goal of business communication to be successfully realized, in modern psychological science there are two main ethical and psychological principles of business communication, which include:

The principle of creating conditions for identifying the creative potential and professional knowledge of the individual, on the basis of which it is possible to harmonize the personal goals of the employee with the overall goals of the organization;
- the principle of authority and responsibility, which regulates business communication within the framework of official rights and duties in accordance with the official status of an employee, the assessment of his business qualities and the use of his direct qualifications and experience gained.

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Business conversation

Whether starting a business or holding a position as a director or negotiator, a person must have business communication skills. It's such a style colloquial speech, which has its own characteristics, culture, ethics, psychology. There are several types of business communication, which depend on the goals and conditions of their conduct. We will talk about all this in the online magazine psytheater.com.

What is business communication?

Business communication is such communication where people discuss specific issues, try to achieve their goals and interaction, which is associated with the main directions of their work activities in compliance with certain norms, rules and other areas of etiquette. Business communication is one of the types of communication between people, which is assumed exclusively in business circles.

The subject or several subjects try to achieve their goals through agreements with other people who can give them what they need. Here, each of the parties observes certain limits and norms in order to show its competence and efficiency.

If a person demonstrates business communication skills, then they are taken more seriously. Professionalism is manifested through the ability of a person to communicate in the right slang.

Ethics of business communication

The ethics of business communication is understood as a person's understanding of the psychological, moral and national-cultural differences of his opponents from him. In business, you can meet different people. Sometimes it is necessary to be able to remain neutral to the features of a personal character, which depend on the experience and cultural traditions of another person.

Also, a business person should be able to clearly express his thoughts, argue proposals, understand the interlocutor, and find ways out in a situation of disagreement. This can be facilitated by the ability to observe a friendly tone, conduct a conversation, listen to the interlocutor, and make a good impression.

A business person must abide by two principles:

1. Utilitarianism - any moral communication should lead all interlocutors to the desired result.
2. Moral imperative - moral decisions do not depend on a specific consequence.

Interlocutors should have a sincere interest in what topic they are talking about. Only in this way can a common language be found where opponents try to achieve maximum benefits for themselves without infringing on the benefits of partners.

Naturally, in business communication, interlocutors gather solely for the sake of some goals. People just don't want to talk like that. Moreover, there can be a lot of goals. In the business sphere, partners often establish long-term contacts. Thus, the ability to negotiate and achieve the goals of all parties allows you to establish long-term relationships.

Typically, business partners provide information, take action, change roles, or complement their services. Thus, communication does not occur once, but constantly.

Psychology of business communication

During communication, a person shares his thoughts, ideas, feelings, emotional experiences, possible actions and consequences. In business communication, the emphasis is on the activities of companies. Activity becomes a key factor that interests opponents or may interest.

To establish long-term relationships with partners, you need to focus not only on those actions that can bring benefits to your company, but also on its features, mentality, culture. You will have to study the partner in order to understand what actions can be taken, what difficulties may arise, how to effectively negotiate, etc.

In order to psychologically win over interlocutors, it is necessary to study many techniques. The most famous are:

1. Partner name. If you address the opponent by name, then you can fix his attention.
2. Mirroring, that is, the repetition of his actions, postures, intonation of voice.
3. Literacy. The more competently and richly constructed speech, the more interesting the interlocutor to communicate.

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Culture of business communication

Business communication has its own culture. A person must strictly adhere to it in order to make a good impression on the interlocutor. The main areas of culture of business communication are:

1. Kindness to the interlocutor.
2. No effect of mood on speech and communication.
3. interest in the topic.

A person should observe certain limits in order to show his professionalism. Still, you should pay attention to the human factor. Sometimes opponents evaluate interlocutors not by what they say, but by how they say it. If literacy, terminology and a variety of sentences are observed, then a person becomes more interesting.

Business communication is present in all circles of the working sphere. It is used in many formats, so every business person should learn the rules and culture of this type of negotiation, which will always have a goal, a time limit and an interval.

Features of business communication

A feature of business communication is regulation, that is, the presence of certain frameworks, norms, attitudes that must be observed by absolutely any person. Allocate norms and instructions:

1. Norms are rules that apply between interlocutors of the same status level.
2. Instructions - vertical communication, when a person of higher status can issue instructions and recommendations to an individual lower in status.

3) implementation in the process of joint activities of personal relationships - friendship, love, envy, revenge.

Roles, combined with the motivation of participants in business communication, make it possible to determine and consolidate the languages ​​and forms in which relations between them are realized.

Business communication takes place in a certain communicative space, whose limits or boundaries can be represented as follows:

1. I communicate with you only for the sake of business or I communicate with you because you please me. At one pole, communication is determined by its purpose, at the other - by the pleasure received from communication, regardless of the specific goal.

2. I do this with you because you please me or because it is impossible otherwise.. In some situations of business communication, we have the opportunity to choose a partner, in others we are doomed to work with him. As a rule, we choose the activity or place of work, and not bosses, colleagues and subordinates.

3. We follow the accepted norms of behavior, or the norms of our circle, or our personal forms of communication.

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Communication barriers in business communication:

1. Inferiority complex: professional, psychological, administrative. ("I can't" or "I can't do it") They are not obvious to the partner. They can hide with the help of aggression, isolation, shyness.

2. Compulsory communication, that is, the need to communicate with unpleasant people.

3. The complexity and secrecy of the goals and motives of the participants.

4. The specifics of the organizational context - the presence corporate culture and corporate ethics [7 , With. 17-23].

Exist special rituals of business communication. This is business talk. different kind, business correspondence, business etiquette, attributes of business communication, verbal and non-verbal signs and symbols of relationships, barriers, defenses and conflicts. For example, in a business conversation, it is customary to address each other officially, regardless of the nature of the relationship of partners outside of work. In addition, there may be forms of greeting or places occupied at the table that are specific to this particular working group and symbolizing the nature and hierarchy of relationships in it. With the help of ritual forms: appeals, greetings, compliments, we can strengthen or weaken the effectiveness of the activity. But in general, in business communication, the goal and motivation is joint activity, and therefore it cannot be reduced to external forms. Business communication includes the ritual level, but is not limited to it.

Thus, business communication is one of the types of communication in which there is a role-playing, interpersonal and ritual aspect. Business communication is different in that it is defined external purposes. Business communication is communication for the sake of something that lies beyond the communication itself. Business communication is mandatory. Business communication - communication strict rules, knowledge of which is essential. Business communication is formally impersonal, therefore, in business communication, the interests and motives of participants can be hidden and need to be deciphered.

In business communication, the possibilities of choosing and changing one's role, forms of communication and partner are much narrower compared to interpersonal or ritual communication. Business communication takes place in a certain social space-time. Business communication is realized in the given forms: conversation, conversation, negotiations, joint activities. Problems of business communication: difficulties, violations, barriers, conflicts, have their own specifics and their own ways of resolving.

Questions and task for self-examination

1. What types of communication exist depending on the technique of communication?

2. List the distinctive features of communication styles (ritual, manipulative, humanistic).

3. List the functions of communication.

4. Define business communication. How is business communication different from all other types of communication?

5. What is the role personal factor in business communication?

6. Name the constituent components of the socio-psychological structure of business communication.

7. How does the concept of "business person" differ from the concept of "businessman"?

8. Describe your business style. Describe a business style that is as different as possible from yours.

(Tasks 7, 8 are completed in writing (in the form of an essay)

The concept and essence of business communication.

Business communication is realized in various forms:

Speech is the main means of communication. Types of business communication.

Communication is one of the forms of personality activity, the essence of which is the exchange of information between participants in the communication process.

In the process of communication:

1 Information is encoded, transmitted, processed, decoded.

2 Exchange of knowledge, spiritual values, attitudes, motivations.

3 The influence on the emotional, volitional, intellectual spheres of the personality is carried out.

Communication is communication in which the transmitted information has significant meaning and personal meaning.

- "contact masks" secular communication

Formal role in the case

4 components of communication.

Speaking is the transmission of information.

Listening - receiving inf.

Lecture 3

Questions:

1. The concept of communication. Communication and communication.

2. Main characteristics of business communication.

3. Communicative culture and communicative professiogram of a modern specialist.

4. Styles of communication.

5. Forms of business communication.

1. The existence of many different definitions of the concept of "communication" is primarily associated with different approaches and views on this problem. We will use the following definition.

Communication is a complex multifaceted process of establishing and developing contacts between people, generated by the needs of joint activities and including the exchange of information, the development of a unified interaction strategy, the perception and understanding of another person. In the narrow sense of the word, communication is the interaction of people who have common or complementary interests or needs.

In psychology, communication is defined as the interaction of two or more people, which consists in the exchange of information between them of a cognitive or emotional-evaluative nature, aimed at coordinating and combining their efforts in order to establish relationships and achieve a common result.

The simplest communication model can be represented as follows: С1↔С2. Note that both an individual and a group can act as subjects of communication.

In a variety of definitions of communication, there are:

Communication as a kind of independent human activity;

Communication as an attribute of other types of human activity;

Communication as interaction of subjects.

In the special socio-psychological literature there is a view of communication as a communicative activity. Based on the concept of A.N. Leontiev and his analysis of communication as an activity and designating it as a "communicative activity", let's consider its main structural components: the subject of communication is another person, a communication partner as a subject; the need for communication consists in a person's desire for knowledge and evaluation of other people, and through them and with their help - to self-knowledge, to self-esteem; communicative motives - this is what communication is undertaken for; actions of communication are units of communicative activity, a holistic act addressed to another person; communication tasks - this is the goal to achieve which in a particular communicative situation the various actions performed in the process of communication are directed, the means of communication are those operations with the help of which communication actions are carried out; a product of communication - formations of a material and spiritual nature, created as a result of communication.

Communication as an activity is a system of elementary acts. Each act is defined by:

The subject-initiator of communication;

The subject to whom the initiative is addressed;

The rules by which communication is organized;

The goals pursued by the participants in communication;

The situation in which the interaction takes place.

1. Transfer from person to person of information.

2. Perception of communication partners of each other.

3. Mutual assessment of each other's communication partners.

4. Mutual influence of communication partners on each other.

5. Interaction of partners with each other.

6. Management of group or mass activities, etc.

Communication functions:

The instrumental function characterizes communication as social mechanism management and transmission of information necessary for the execution of an action.

The integrative function reveals communication as a means of bringing people together.

The function of self-expression defines communication as a form of mutual understanding of the psychological context.

Translational function - function transfer of specific modes of activity, assessments, etc.

Expressive - the function of mutual understanding of experiences and emotional states.

The function of social control is the regulation of behavior and activities.

The function of socialization is the formation of interaction skills in society in accordance with accepted norms and rules, etc.

Communication goals:

The purpose of communication is outside the interaction of subjects;

The purpose of communication is in itself;

The purpose of communication is to introduce the partner to the experience and values ​​of the initiator of communication;

The purpose of communication is to introduce the initiator himself to the partner's values;

The purpose of communication is to satisfy the needs of communication partners (in prestige, dominance, security, individuality, patronage, knowledge, beauty, etc.).

Along with the term "communication", the term "communication" has become widespread. From the Linguistic Encyclopedic Dictionary: Communication - communication, exchange of thoughts, ideas, etc. - is a specific form of interaction between people in the process of their cognitive and labor activity. In other words, communication is information connection subject with some object. Model: C → O (accept, understand, assimilate, act). Often these two words are used interchangeably.

The communicative side of communication is the exchange of information and its understanding. The means of communication are:

1) verbal (speech)

2) non-verbal (gestures, facial expressions, posture, gaze, etc.)

4) extralinguistic (pauses, laughter, crying, speech rate)

5) space-time (distance, time).

2. Business communication occupies a significant place in the lives of many people. After all, we constantly have to discuss issues related to the organization of production, the life of the work collective, the performance of official and official duties, conclusion of transactions, contracts, decision-making, paperwork, etc.

Business communication plays an important role in various types professional activity determines their success.

It acquires special significance for people involved in management. Studies in the field of management show that 80% of the working time of managers at all levels is spent on communication. In this regard, the statement of J. Rockefeller is curious: “The ability to communicate with people is the same commodity bought for money, like sugar or coffee. And I am ready to pay more for this skill than for any other product in this world.

In the scientific and methodological literature there is no strict definition of the concept of "business communication". Foreign and domestic researchers associate business communication mainly with commercial activities, describe various forms business communication. The following definition seems to be the most acceptable. Business communication is interpersonal communication with the aim of organizing and optimizing one or another type of subject activity: industrial, scientific, commercial, managerial, etc. This definition emphasizes the purpose of business communication - the organization of fruitful cooperation, and also notes that it is inextricably linked with a wide variety of areas of human activity. It should be borne in mind that participants in business communication are, as a rule, official officials performing their official duties.

Business communication is a rather complex phenomenon. Its character is influenced by both vertical and horizontal connections in the process of interaction. Business people constantly have to communicate with people at different levels of the hierarchical ladder, as well as with colleagues, employees of the same level. In this regard, it is advisable to talk about equal types of relations that develop in the process of business communication between its participants. Vertically, these are, as a rule, subordination relations, and horizontally, partnerships.

Ability to find best option business relationships both vertically and horizontally is a great art. The types of relations between participants in business communication also determine the forms of their speech behavior.

The main characteristics of business communication:

Regulation, i.e. obedience to established rules and restrictions. There are so-called "written" and "unwritten" rules of conduct. For example, it is quite common to hear such expressions as "according to the protocol", "according to the protocol" and so on.

Regulation implies the observance of business etiquette, reflecting the accumulated experience, moral attitudes and tastes of certain social groups.

Business Etiquette includes the rules of greeting and introduction, regulates behavior during the presentation, at the reception, at the table; prescribes how to give and receive souvenirs, how to use business cards, conduct business correspondence, etc.

great attention etiquette focuses on the appearance of business people, their clothes, the ability to manage negative and positive emotions, and the manner of speaking.

Regulation also includes the observance of speech etiquette. The use of etiquette speech turns helps interlocutors to establish contact, establish mutual understanding, create a favorable psychological environment, etc.

The regulation of business communication also means that it is limited to a certain time frame. Business people know the value of time, try to use it rationally and usually schedule their working day by hours and minutes.

An important feature of business communication is the strict observance by its participants of the role role. In the process of interaction, a business person in different situations has to be both a boss, and a subordinate, and a colleague, and a partner, and a participant in an event, etc.

Features of business communication include and increased responsibility of the participants for its results. After all, successful business communication is largely determined by the chosen strategy and tactics of communication: the ability to correctly formulate the goals of the conversation, determine the interests of partners, and build a rationale for one's own position.

3. The culture of a modern specialist is impossible without a culture of communication, without a communicative culture. In the very general view communicative culture can be defined as follows: communicative culture is a set of communicative skills that have become an organic part of the personality. We need to determine which ones. For example, the basic communication skills of a manager:

The ability to conduct a business conversation (when hiring, when dismissing, when consulting, when delegating, when controlling);

Ability to conduct a meeting

Ability to speak in public;

Ability to negotiate.

The modern specialist to fully master the communication technique, the degree of mastery of which is perhaps the main criterion for professional suitability.

He must be able to:

Formulate goals and objectives of communication

Organize and manage communication

Handle complaints and complaints

Build questions and answer them specifically

Master the skills and techniques, tactics and communication strategies

Have a conversation, business meeting

Analyze conflicts and resolve them

Prove and substantiate, argue and convince, reach agreements and decisions, conduct a conversation, discussion, dialogue, dispute, negotiations

With the help of a word, relieve stress, relieve the interlocutor of fear, correct his behavior and assessments.

The ability to speak and be understood correctly, to hear and understand, to persuade unobtrusively, to create trusting relationships - all these are elements of a communicative professiogram.

4. Styles of communication.

Each person has his own style, or model of behavior and communication, which leave a characteristic imprint on his actions in any situation. The style of communication depends on very different components - life experience, attitude towards people, as well as on what kind of communication is most preferable in society. At the same time, the style of communication ultimately shapes the personality. Communication style is an individual-typological features of interaction between people. There are ritual, manipulative and humanistic styles of communication. Ritual style is generated by intergroup situations, manipulative - business, and humanistic - interpersonal.

Ritual.

AT real life there are a huge number of rituals, they require only one thing from the participants - knowledge of the rules of the game (birthday). The main thing here is to reinforce the connection with your group, reinforce your attitudes, values, opinions, increase self-esteem and self-esteem. For ritual communication, it is very important, on the one hand, to correctly recognize the situation of communication and, on the other hand, to imagine how to behave in it.

Manipulative.

It should not be concluded that this is a negative phenomenon. Great amount professional tasks involves precisely manipulative communication. Any training, persuasion, management always includes manipulative communication. It exists where joint activity is supposed.

Humanistic.

It satisfies such a human need as the need for understanding, sympathy, empathy.

5. In practical activities there are various forms of business communication: various types of business conversations, negotiations, meetings, meetings, telephone conversations, business correspondence. A business person needs to know the specific features of these forms, to master the methodology for their preparation and implementation.

In specific forms of business communication, as a rule, the following general stages are distinguished: establishing contact, orientation in a situation, discussing issues, making decisions, achieving a goal, and getting out of contact.

Business communication plays an important role in various types of professional activities and determines their success. It acquires special significance for people involved in management. So, managers - managers spend 80% of their working time on communication. And this is no coincidence: after all, the purpose of business communication is the organization of fruitful cooperation.

In the scientific and methodological literature, many definitions of the concept of “business communication” are given. Here is one of them, in which the goal is emphasized. Business conversation- this is interpersonal communication with the aim of organizing and optimizing one or another type of objective activity: industrial, scientific, commercial, managerial, etc.

Business communication is a complex phenomenon. Its character is influenced by both vertical and horizontal connections in the process of interaction. Business people constantly have to communicate with people at different levels of the hierarchical ladder (vertically), as well as with colleagues, employees of the same level (horizontally). In the first case, these are subordinate relations, in the second - partnerships.

Subordination relationships are due social status interlocutors and administrative and legal norms (for example, a leader - a subordinate).

These relations are characterized by strict subordination of juniors in rank or position to seniors, observance of the rules of service discipline. The leader makes decisions that are binding on the subordinate. How often a leader who prefers a subordinate type of relationship adheres to an authoritarian style in communication, he chooses a closed monologue strategy. For him, the interlocutor is an object that can be manipulated. The main thing for him is not to listen to the interlocutor, but to speak himself. He expresses his opinion sharply, categorically. It is characterized by phrases like: I am interested in this and that; I consider that; though you don't know it; no, you're wrong.

Such relationships cannot contribute to the success of the business. They shackle the initiative, suppress feedback, kill interest in the case.

Partnerships are different. They are guided by a strategy of cooperation and mutual understanding, taking into account the common interest and needs of the participants. Such relations correspond to the Russian rhetorical ideal of the Socratic type, Platonic dialogues.

“It is no coincidence that in business life there is a departure from strict subordination to partnership relations, to the establishment of subordination and partnership relations along the vertical. This increases the business and creative activity of people, is an important factor technological process production” (5, 40).

What is typical for business communication? This question will be discussed in the next paragraph.

Business communication is the basis for the successful development of not only the enterprise as a whole, but also the individual. This is an important type of relationship between people, supported by norms and rules.

Communication is divided into:

• communicative, implying the exchange of information;
• interactive, consisting in the interaction between participants;
• perceptual, meaning the establishment of a relationship between partners.

All three types are based on a system of ethical values, where the most important criteria are evil, good, good, justice, duty, responsibility, etc. Business relationship should lead to harmonization and coordination of interests.

The objectives of the ethics of business communication are to form the principles of communication, which would be aimed not only at the full and non-conflict interaction of the parties, but also would not contradict the moral behavior of people. The goal is subordinated to a certain industrial, scientific or commercial task. BUT the main task of business communication consists in productive cooperation and improvement of relations with partners, interaction with which is determined by the exchange of information and is informational or disciplinary in nature, aimed at achieving a joint result.

Such joint activity implies the observance of common goals, motives, the relationship of participants labor process, as well as the distribution of individual functions between them. The basic rule of communication is: "Treat others the way you would like to be treated." The interaction imposes some specific requirements on the participants:

1. Compliance with social, legal norms, instructions, internal regulations, etc.
2. Compliance with the ethics of business communication in accordance with job roles, rights and obligations.
3. Contact between participants, regardless of dislikes and sympathies. The same measurements for all employees.
4. Written fixation of decisions, instructions, orders and their execution to improve the efficiency of interaction.
5. Encouragement and motivation in achieving the final result with the prevention of conflict, both intrapersonal and interpersonal.
6. The compatibility of the team for joint activities also allows you to solve a wide range of tasks.
7. Criticism of actions, not of a person.
8. The principle works well - greater reward for greater merit.

The ability and ability to find the right variant of relationships is the art of business communication, which every company strives for, which values ​​its reputation. The values ​​of ethical behavior are declining today, which is reflected in the behavior of firms, managers who, in violation of ethical standards, offer or extort bribes, gifts and other illegal payments. According to statistics, our country has lost about 70% of profitable deals due to cultural blindness in the business world, therefore the goals and objectives of business communication are also manifested in improving the culture of modern society.