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Etiquette of a business woman in clothes. Business etiquette for women - the path to success and achievement of goals

Lifestyle business woman is gaining momentum every year. However, it is impossible to achieve career success without knowing the rules of conduct in this area. Business Etiquette for women it is the ability to present oneself. In order to understand all the intricacies of business etiquette, you can download the book by Suzanne Gelbach-Grosser. Its main points are disclosed in the article.

Appearance

The look of a business woman is her business card... No matter how professional she is, the first impression that business partners have of her depends on her appearance. The image, thought out to the smallest detail, will not only give confidence to its owner, but also create the right effect for others.

First of all, a woman should look neat - neat hairstyle, natural makeup, manicure, ironed clothes, clean shoes. A short haircut presupposes mandatory styling, long hair is better to collect neatly. A woman's hands should look perfect - short-cut nails, varnish in soothing shades. The etiquette of a business woman's clothes presupposes the presence of a strict suit in a classic color. It can consist of a blouse (preferably white), a pencil skirt and a jacket. A trouser suit or a strict A-line dress is also suitable. Gray clothes are ideal for everyday work, for more significant events it is better to choose black. Classic genuine leather pumps and flesh-colored tights will be a good addition to a business look.

Despite the rather high requirements for the image, a working woman still has the opportunity to emphasize her individuality. Business style does not prohibit the use of various accessories (scarves, jewelry, bags). The main thing is that they are in harmony with the rest of the image and not look defiant.

Business conversation

Most professions involve interaction with people. Bosses, subordinates, colleagues, clients and business partners. Each case has its own characteristics and its own rules. But there are general recommendations that should be followed, regardless of the position and rank of the interlocutor.

Start of conversation

Any meeting begins with a greeting. In the case of bosses, subordinates or clients, it is enough to verbally say hello and immediately move on to the topic of the conversation. The situation is more complicated with male business partners. Some women get lost, not knowing how to properly shake hands - for a kiss or for a handshake. You can avoid awkwardness by tilting your hand slightly and extending your hand. Thus, the man will have the right to choose - how exactly to answer the greeting.

Non-verbal signals

Communication with people always presupposes respectful attitude towards the interlocutor and self-confidence. The status and position of a person does not play a role in this. You can not show your disdain for subordinates, as well as show confusion and tension in communication with the authorities. The pose should be open and natural, the gaze should be direct and benevolent, the movements should be smooth. It is better to keep your palms in plain sight and not be "fenced off" by a bag, folder or other items. So the woman will be able to win over the interlocutor and inspire confidence in him. Active gestures and gaze are not encouraged.

Etiquette business communication men and women involve talking on an equal footing. A woman whose behavior is calm and restrained, without a hint of coquetry or familiarity, disposes and commands respect.

Speak to be heard

During a business meeting, a woman is primarily assessed from the point of view of professionalism. This means that the outcome of the meeting directly depends on what will be said during its course. But not only the words themselves are important, but also how the woman speaks. Her speech should be clear and understandable, her voice loud enough. You should not express your emotions too violently and raise your voice, breaking into a scream. Common speech and distortion of words are unacceptable. Correct literate speech is an indicator of a person's education.

Simple secrets of success

In order to achieve success in your career, you need to develop several useful and important habits:

Be punctual. This quality is appreciated by all business people. Regardless of the importance of the meeting and the rank of the interlocutor, you cannot show your disrespect by making yourself wait;
Do not go beyond the business relationship. You should not talk about personal topics with business partners, bosses and subordinates. Even during informal meetings and corporate events, you need to try to "save face", not allowing yourself too much in words and behavior;
The workplace is for work. You shouldn't create chaos on your desk. Order is conducive to effective work. It is also best to avoid the presence of various knickknacks and photographs in the workplace. This not only distracts from the work process, but also characterizes a woman as a frivolous nature;
Keep records. V business matters it's better not to rely on your memory. Writing everything down is a very good habit that will save a working woman from trouble and overlaps in her schedule.

Introduction

The appearance of a business person

Clothes for success

1 Clothes for men

2 Features of the appearance of a business woman

Conclusion

Bibliography

Introduction

In the modern world in the face of heightened competition, business communication is becoming an important factor determining the success of not only an individual, but also the whole company, organizations.

"They are greeted by their clothes, they are escorted by their minds," says popular wisdom.

This rule is very often ignored by many people. However, consciously or unconsciously, we judge others by their appearance. According to some studies, 55% of the impressions we make on other people are determined by what they see (skin and hair color, appearance, posture, facial expressions and gestures, facial expressions, the nature of eye contact); the remaining 45% of impressions are determined by what people hear (the semantic load of speech, its tempo, voice pitch, clarity of speech, pronunciation, etc.).

When we meet a person for the first time, see how he is dressed, how he looks, we judge not only his appearance, but also about whohe. And vice versa, knowing which person we are going to meet, we can mentally imagine him. Assuming that each category of people looks in a certain way, and seeing a person corresponding to these ideas, we automatically assign him to one category or another. And then we expect from him certain actions, appropriate behavior.

It must be remembered that clothing reflects and emphasizes individuality, characterizes a business person as a person. The choice of clothing is determined by the field of upcoming activity and position: for example, the clothes of bankers are distinguished by conservatism, which is not welcomed in creative circles.

The appearance of a business person is the first step to success, since for a potential partner a suit serves as a code indicating the degree of reliability, respectability and success in business.

In this paper, we will consider the features of business dress etiquette.

The work consists of an introduction, main part, conclusion and bibliography.

1. The appearance of a business person

The transition from the initial forms of market relations to civilized ones more and more actualizes the meaning and implementation of business etiquette. Etiquetteis a set of rules of behavior that regulate the external manifestations of human relationships (dealing with others, forms of communication and greetings, behavior in public places, manners and clothes).

To a large extent, our initial impression of other people is formed by their external data. All other things being equal, people more easily accept the position of the person towards whom they experience an emotionally positive attitude, and vice versa, it is more difficult to accept (and often reject) the position of the person towards whom they experience an emotionally negative attitude.

The office environment imposes certain requirements on the appearance of a business person. In the world of fashion, a certain concept has long been formed - "business suit". He, of course, takes into account the latest trends and trends in fashion, but at the same time remains to a certain extent strict and conservative.

When selecting a suit in the broadest sense of the word (that is, taking into account all the accompanying components), a business person should be guided by the following general rules: unity of style; matching style to a specific situation; reasonable minimization of the color gamut (the so-called "rule of three colors"); color comparability in color gamut; material texture compatibility; the comparability of the nature of the pattern in various components of the clothing; conformity of the quality level of accessories (shoes, folders for papers, briefcase, etc.) to the quality of the main suit.

In the process of preparing for negotiations, you should pay attention to the choice of a business suit. Even very high quality, expensive and fashionable things can look tasteless if you do not observe the condition of style unity. Your costume and accessories should be combined not only in color and texture of the material, but also look like a single stylistic whole. You can not mix in one suit "power" and "affordable" or sports and purely business style.

The "domineering" or "power" style of dress (a dark suit with straight "hard" shoulders, a white shirt, a traditional dull tie, moccasin shoes) corresponds to a situation of a responsible meeting or important negotiations. However, if you need to create a relaxed atmosphere and eliminate distance, it is better to use an "accessible" style, such as a less strict gray suit with "soft" shoulders.

If you are facing a problem with clothing that is too harsh or too soft, try to solve it with color. A dark business suit can be "livened up" with a light (but not white) shirt or a slightly brighter than usual tie. A suit in an “affordable” style can be kept in one color scheme of muted tones, then it will look more formal.

At an interview, based on the results of which a decision on replacement will be made vacant post, the appearance should indicate that you will easily join the ranks of the organization's employees, since you have a corporate image (and therefore, you also value corporate values).

When seeking a promotion, dress as you would for the job you want to get. Thus, the authorities are more likely to represent you in this position.

The details of one suit must also satisfy such a requirement as compatibility, that is, correspond to each other in the following parameters:

coloring (the details of the suit should not sharply contrast with each other, the combination of "incompatible" colors, such as bright red and bright green, for example, if the situation or uniform does not require it), it is most reasonable to observe the rule of "three colors" ;

texture of the material (costume items should not be made of fabric of clearly different texture and density, for example, from heavy wool and silk);

seasonality (light summer trousers and skirts next to heavy winter jackets and jackets will look out of place).

The most important color is the one closest to the face. Shirts, blouses, ties, scarves should be of such shades that suit not only the color of the suit, but also to your face and decorate it.

For a business person, accessories often have a functional meaning: the portfolio contains Required documents, the watch helps to manage time correctly. People pay attention to these accessories because they are used constantly.

Too many accessories make a person's appearance fidgety and distracting. The impression should be made by the results of work, and not by what you have in your hands. Make sure all the little things are functional. At the same time, one should not forget that sometimes it is the details that "logically complete" your image. The details should help, not interfere with the general perception of you as a qualified professional and a pleasant interlocutor.

Typically, clothing depends on your lifestyle and place of work. In industries such as finance, law, politics, accounting, consulting, wearing formal clothing is almost mandatory. In other industries, for example, in funds mass media or advertising, much more freedom is permissible.

However, it should be noted that the main rule that one should strive to follow when choosing a business suit in all its components is the general impression of neatness and neatness. This should make your partner think that you will be just as careful in your business.

And we should not forget that "according to the mind" they only see off, therefore, "clothes" when meeting and communicating is in many ways a determining factor.

2. Clothes for success

.1 Clothing for men

An important factor characterizing a business man is his suit. There are three types of business suit:

official suit - clothes in black or dark blue with a white shirt, black shoes and a tie, socks and a handkerchief matched by color. Wears for official and corporate events, as well as for other special occasions (for example, speaking at a congress or major symposium, reception at the city hall). In diplomatic etiquette, an official suit is a tuxedo.

unofficial suit - plain clothes (jacket, trousers) of other shades - green, blue, gray, etc. For an unofficial suit it is possible to wear light-colored shirts, both monophonic and with a pinstripe or check. This type of clothing is recommended for regular business visits.

regular suit - this includes various color combinations of the elements of the suit (for example, a light jacket and dark trousers - but not vice versa!). These clothes can be worn in the office for planned visits. regular customers.

The choice of the type of business suit, first of all, depends on the purpose of the visit, the type of event being held.

An obligatory accessory of a classic men's suit is jacket... It must be worn at any visit.

The bottom button of the jacket is never fastened. The rest must be buttoned up in an official setting - on the podium, at the entrance to any room. You should also dance only in a buttoned jacket. You can unfasten it only if you are sitting at a table.

The jacket must be buttoned, however, as mentioned above, the bottom button of the jacket is not buttoned (this does not apply to jackets with a single button).

Take off your jacket on official events is possible only after the owner has done it or special guest- in a word, the first person at the reception.

In some countries, men take off their jackets at work (for example, in the Netherlands), while in other countries (Germany, France), managers do not even loosen their tie and do not take off their jackets while in the office. Never take off your jacket first!

Keep your handkerchief unfolded and in your trouser pocket or purse. Do not put a pen, pencil, glasses, hairbrush and other items in the upper outer pockets of jackets and jackets so that they look out.

Trouser belt - only made of genuine leather, dark color; with a modest buckle - no "lion" and "wolf heads".

Socksare selected depending on the color of the suit and shoes. It is an absolute bad manners to wear white (light) socks to a dark suit - socks in color should be darker than the last one, and their length should be sufficient to cover the shin even when cross-legged. Ideally, socks should be darker than pants but lighter than boots. Dark blue, dark gray, dark green and black socks go well with any formal suit. White socks - for sports only.

Shirt- made of thin cotton, sometimes with the addition, almost imperceptible, of synthetics - for less creasing, always light colors - white, light gray, light blue, light sandy shades. The collar is classic, traditional.

The color of the shirt, of course, should be in harmony with the color of the suit. There is such a requirement: in terms of color intensity, in the first place - a jacket, in the second - a tie, in the third - a shirt.

On the shirt, as well as on the jacket, elements of a sports or military style are also not allowed - shoulder straps, patch pockets with folds and yokes; let's say, however, one modest patch pocket - usually such shirts have the manufacturer's logo on the pocket.

One of the most important accessories of a general business suit is shoes... Therefore, in no case should we forget about its quality - old sloppy shoes can spoil the impression even of a quite decent suit. What's more, expensive, well-groomed shoes can distract attention from cheap clothing. The trousers at the back should cover the top of the heel.

One of the ways to attract and retain attention during presentations is to have no more than one bright spot. In a men's suit, such a spot is tie.Tie is main indicator taste and status of a man, therefore, special attention should be paid to his correct choice.

From the combination of a shirt with a tie changes general form any costume. The tie should match the color with the suit or contrast with it (for example, a navy blue suit and a blue or burgundy tie).

A tie is a must-have addition to a plain shirt. A plain tie goes well with a striped suit in a cage. And with a plain suit, a tie with a pattern, motley.

If the shirt is not light, monochromatic, care must be taken to match the tie with its color. Only a plain tie is suitable for a bright shirt with a pattern; in all cases, the tie should be darker than the shirt.

When preparing for business negotiations, it is better to wear pearl gray, blue-red, maroon ties. Better to wear a graphic tie. Such a color scheme will set your interlocutors in a business mood, emphasize your respect for them. But a bright, avant-garde tie will create emotional pressure on your business partners, irritate them and distract them.

A silk tie is best suited to an evening, dark suit; synthetic ties are worn only with a leather jacket. Bow ties appear only at formal events.

It is not customary to combine a tie with a sports or woolen shirt, with any shirt worn for graduation.

The width of the tie should be in direct proportion to the size of the jacket, that is, the wider a person is at the shoulders, the wider the tie should be.

The optimal tie length is up to the buckle of the trouser belt.

An indispensable attribute of a tie with a business suit should be a tie barrette - it is worn on the 4th top of the shirt buttons. This part of the toilet will not allow the tie to wrap up in the wind or change the position of the body, prevent the tie from falling on the table (when tilting) or on the plate (when eating).

The dress code for men is generally more conservative than for women. However, men can also find room for imagination and a way to emphasize their individuality.

.2 Features of the external appearance of a business woman

For women, there is the same principle in clothing - the color scheme of the toilet, dresses and accessories, of course, should complement each other, and the style of clothing should correspond to the characteristics of the figure.

Although a woman enjoys much more freedom in choosing the style of clothing, material and color of fabric than a man. This gives a woman more opportunities to choose such styles of clothing that best suit her individual tastes and fit the characteristics of her figure. It should be remembered that a good style of clothing should emphasize the appropriate beauty of the forms and correct the existing figure flaws.

The suit of a business woman at the negotiating table should be functional, which will facilitate the negotiation process. The most popular is the classic style. By tradition, the basis of business attire is a suit or dress-suit.

The type of clothing should be determined based on the current situation. Of course, it's good to have multiple suits in your wardrobe. For example, a stylish professional suit matches a suit for success, while skillfully selected accessories can make a conservative model look fashionable.

Loose skirts are recommended, rather than tight-fitting skirts that will not stretch as much when walking or sitting. A light suit is required for spring and summer. Recommended colors: ivory, greyish beige, greyish brown. The lighter the suit, the more quality tailoring it should be. Any woman, regardless of her natural characteristics, can wear a grayish-beige or grayish-brown suit.

Preference for a formal setting of a suit does not mean that a dress is unacceptable for a business woman in this situation. It also fits, but the dress is more fashion-conscious, and its variability affects the stability and certainty of the impression. A jacket should be worn on a light silk, viscose or jersey dress.

A business woman can wear a dress or suit of strict and modest colors not only to work, but also to daytime receptions.

It is recommended to wear more elegant and revealing (evening) dresses for receptions organized after 8 pm. They can be long or regular. Clothes in this case are complemented by evening shoes made of leather or suede with comfortable heels and a small handbag. It must be remembered that you can only sit cross-legged on a chair. Sitting in the car, the woman first sits down and then pulls her legs into the car (respectively, when leaving the car - in reverse order).

A skirt without a belt usually looks "unfinished". You should choose belts of neutral colors and such width; which would fit the figure. The belt looks elegant in the color of the shoes. If the shoes are warm colors, for example brown, you can wear an olive or yellow belt with a dress or skirt. Sometimes you can combine the color of the belt with one of the colors on the skirt, with the color of the blouse or suit.

Stockings or tights for a business suit are required. Buy quality stockings in the right size with a blend of durable fibers such as lycra. As for the color of the stockings, it should be combined with the color of the skirt, dress or shoes. Patterned stockings also have no place in a work wardrobe.

To maintain the image of a business person, a woman should pay special attention to her hair and shoes - they should always be in order.

For work and play, you should have several pairs of shoes. They don't have to be the same style, but they should go with any outfit. For work, shoes made of genuine leather are recommended. As for their color, dark blue, black, brown are most acceptable in winter. In summer, shoes are worn to match the color of the clothes, but beige and light gray are always popular.

Some women have naturally gorgeous hair that you just wash and dry and it looks great. However, many are doomed to the use of various cosmetic preparations that promise to improve the quality of hair: foam fixers and gels help to shape weakened hair; various oils, wax, conditioners improve the quality of hair, etc. A good hairstyle can change the image as well as a new costume. Hairstyles from loose hair are definitely not perceived in the business world - just haircuts or smooth, gathered or styled.

Make-up for women is an evaluative factor. The cosmetics of a business woman should be discreet, and the scent of perfume should be barely perceptible. Cosmetics are applied in moderation and without the use of flashy tones. In this case, the smell of perfume should be barely noticeable. If a woman wears glasses, then she should not wear smoky glasses in a metal frame (through such glasses, the interlocutor's eyes are poorly distinguishable, which makes it difficult to eye contact with him). For brunettes, it is recommended that glasses are framed to match the hair, and for blondes a dark (brown) frame is recommended.

Great attention should be given to the choice of jewelry. It is not recommended to wear a lot of jewelry; you should not wear gold and silver jewelry at the same time. Jewelry - only High Quality, from prestigious firms.

An integral attribute of a business woman is a diplomat (attaché case) or a handbag made of good quality leather without bright decorations. Business papers should be kept in a folder, and personal items: powder, lipstick, comb, hair brush, etc. should be in a small cosmetic bag in a briefcase or diplomat along with a notebook and keys.

A small handbag with a long belt is practical and convenient for storing money (only for a wallet). With most toilets, a black or reddish brown bag looks quite elegant. If the main color of your clothes is dark blue, then you can choose a bag of the same color.

Women wear gloves whenever and wherever they want. The opinion that gloves cannot be worn without a headdress is incorrect. When giving a hand to a man, you don't have to take them off. When entering an Orthodox church, gloves are removed. The woman taking the floor to speak can walk up to the podium wearing gloves, but must take them off before speaking. At the evening reception, it is permissible to wear a bracelet over a long glove, but rings cannot be worn.

So, the suit and manners of a business person must correspond to the requirements accepted in society for this category of its members. Following the above rules for wearing clothes allows you to positively tune in advance the desired interlocutor, to arrange him to conduct a constructive business conversation, without being distracted by outsiders.

A neat and appropriate business suit, politeness and observance of the rules of etiquette, combined with a good command of communication skills, greatly facilitate contact with others and allow the representative to maintain a high business image of the company.

If a person has a "well-groomed appearance", then he seems to radiate a positive self-esteem, which automatically increases the chances of being highly appreciated by others.

business accessory manner comparability

Conclusion

In this way, clothing is an important component of a business image.

Looking right at work means competently managing business communication and personal careers. The appearance represents the employee of the organization in business environment... With the help of well-chosen clothes, you can manage your impression of yourself, tune your business partners to a particular style of interaction, shape desired image... Professional employees of organizations know that there are no trifles in the design of appearance. Clothing, hairstyle, accessories and business manners in general carry vital information about an individual. The most common form of business attire around the world is a suit, both for men and women.

A man's clothing style influences his success in business circles, and the right suit contributes to the creation of his image. When choosing clothes, a man should remember that individual details should be in harmony with each other. An important detail of a business suit is a tie, which must correspond to the suit: thin ties are selected for light fabrics, and for heavy fabrics, made of denser materials. The brightness of the tie should also be compensated for by the severity of the suit. The ideal tie length is to the middle of the belt. Socks - another piece of clothing regulated by business etiquette, are chosen to match shoes or a suit; the socks would be so long that a bare leg would not protrude from under the leg.

It is even more difficult with women's business clothes. On the one hand, women need to remain members of the fair sex even at work, on the other hand, they need to adhere to strict standards. So, in business clothes, it is better to refuse from fitted or silhouette-tight things. Another taboo is short and miniskirts. The optimal length is up to the knees. It would be no less an oversight to appear in the office without tights, even in the summer - bare legs are unacceptable. And finally, the last - according to etiquette, business women are not prescribed bright makeup and loose hair. The basic rule is to match the time and the setting.

Bibliography

1.Beringova, N.V. Business communication: study guide / N.V. Beringov. - Tomsk: Tomsk Polytechnic University, 2010 .-- 160 p.

2.Gorbatov, A.V. Business ethics: study guide / A.V. Gorbatov, O.V. Eleskina. - Kemerovo: Kuzbassvuzizdat, 2007 .-- 142 p. Send an application indicating the topic right now to find out about the possibility of getting a consultation.

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State educational institution secondary vocational education

"Leningrad Regional Medical School"

By discipline: "Ethics of business relations"

On the topic "Business woman etiquette"

Work completed

4th year student

Groups No. 31 B

Kolomytseva Maria Alexandrovna

Vsevolozhsk

Introduction

1. Communication style

2. Little secrets of the big boss

3. The appearance of a business woman

Conclusion

Bibliography

Introduction

Business woman ... B last years this phrase has become unusually popular, because there are so many business and successful women that it is much more difficult to find, for example, a housewife than a business woman. However, as practice shows, not all business women are equally successful. That is why it is necessary to follow simple, but at the same time very effective rules, which can be described as business etiquette for women, which will help to gain trust and respect from partners and bosses.

Successful women are sometimes born and sometimes become due to life circumstances. The former are easy to distinguish from the rest already in childhood: they strive for authority among peers, often make friends with boys, study well and try to achieve their goals in any area, they absolutely do not accept gender differentiation and different attitudes towards them. The second category of such women come to understand the need for their own personal and career improvement due to usually negative life circumstances: unsuccessful marriage, the need to raise a child, etc.

But no matter how a woman comes to the understanding that she can build her own career and is worthy of significant success in her field of activity, her skills and abilities, communication style and behavior must be improved. The etiquette of a woman's dress is also very important. In this essay, I will tell you the basic rules of business etiquette for women, because only a serious attitude to the little things will allow you to achieve success.

1. Communication style

Does a woman lead business negotiations with important partners or is simply present at the next planning meeting with the authorities, her posture should simultaneously express a sense of self-confidence and respect for the person with whom she is talking, whoever he may be. Even if her subordinate is in front of her, you should not sit in a wrap-around or stand on wide-apart legs with a hunched back - after all, success largely depends on how your employees and colleagues perceive you. If in front of you the bosses, they should understand that you are confident enough in yourself, therefore, for example, do not sit on the edge of a chair, modestly looking down, but at the same time treat the bosses with respect, listen to their recommendations, so do not sit, having taken too loose a position, because it can tell about your swagger.

The best option is a straight back and gestures in your comfort zone, that is, approximately within a radius of half a meter from you. If you have a handbag with you, then it is better to put it next to you or place it neatly behind you: if it is on your knees, you will get the impression that with the help of it you are closing yourself off from the world around you.

The gaze should also be appropriate: express benevolence and interest in the interlocutor. Do not look closely at the speaker, otherwise it may be perceived as insolence on your part. To make your interlocutor comfortable to communicate with you, at least sometimes move your gaze away from his eyes. During business communication, you must not give out your emotions, so try not to look at the lower half of the face of your partner, boss or subordinate.

Also try to keep an eye on the timbre of your voice. Speak loudly and confidently, but never go screaming or yelling. Better to settle on a chesty calm voice, which tends to inspire confidence. In the speech itself, you pause: haste in this case has not helped anyone yet. And it's just impolite and completely unproductive to speak so quickly that your interlocutor simply won't be able to ponder and analyze what he has heard. In addition, people who speak quickly are usually perceived as frivolous and frivolous.

Often, a special discomfort is caused by the moment of greeting, when women do not understand whether they should shake hands or raise it so that the man with whom they are going, for example, to negotiate, could kiss her according to traditional secular etiquette. If this is your first time meeting with a specific person, try raising your hand so that you can shake and kiss at the same time, give your business partner the choice. To make this gesture look completely at ease, you can practice it in front of the mirror in advance. style communication business woman

And, of course, you need to monitor your gestures, because it is gestures that can say much more about you than you yourself would like. First, your gestures should be fluid and measured. If you are used to large, sweeping movements, you can again practice in front of the mirror until smoothness becomes a habit. Second, if you want to gain the confidence of the other person, hold your palms so that he can see them. In order not to make the interlocutor feel as if you are trying to seize power over his thoughts and actions, do not clench your palms into fists and do not cut the air with them, as if you want to protect yourself from the words and thoughts of the other speaker.

2. Little Secrets of the Big Boss

If a woman really wants to achieve career heights, she must create for herself a small set of rules, which then must be adhered to. Such rules can be derived from your own life experience or you can use the advice of experienced business sharks.

Even if you have subordinates and you consider yourself a boss, if you want to become a truly successful business woman, try to use your prerogative as little as possible and be punctual, no matter what the rank of the person you are going to meet. This is how you show your respect for everyone, and this attitude is expensive.

Do not talk about personal topics with people with whom you are going to do business or already have a business relationship. Even if on corporate party a glass of wine turned his head, a real successful lady will be able to restrain herself and remain silent and will never say too much.

The workplace should remain that way, even if at heart you are a very romantic and sweet woman. Remove from your desk all the funny toys, trinkets, beautiful photo frames - all this does not contribute to a working harmony and characterizes you in the eyes of your bosses and subordinates as a frivolous and frivolous nature.

If you do not have a very good memory for names and faces, you will have to practice it. This is not just a banal etiquette: the image of a business woman, even such a trifle of it as the fact that you will remember by the names of all your employees and colleagues, should emphasize that you always and do everything, you are always in the center of events.

Train yourself to follow every little thing, for example, for the literacy of business notes that you write to colleagues, or for banal wishes have a good day and, for example, bon appetit. It is from the little things that a holistic view of you is formed not only as a person, but also as a business woman and a valuable employee.

3. The appearance of a business woman

As you know, they are usually greeted by their dress, and even if a woman is promising and successful, business partners, seeing her for the first time, will assess her abilities precisely by her appearance. Successful woman cannot afford to look unkempt, walk with disheveled hair or a wrinkled skirt. The style of a confident and working woman should be thought out to the smallest detail and at the same time meet business etiquette in clothes.

First of all, you have to give up bright and flashy colors. If you want to be noticed and for this you wear a suit not in traditional business colors (black, white and gray), but, for example, red, make sure that all the details in your outfit are in harmony and not strongly contrast.

A classic outfit that meets the etiquette of a business woman's clothes is a white blouse, an English jacket and a lined skirt. It is preferable that the fabric from which the costume is made has a textured pattern. At the same time, instead of a skirt and a blouse, a woman at work can easily afford a strict dress up to her knees.

V Lately It is customary to wear black suits only for important and, in a sense, solemn business events. So, for example, for a meeting with a top manager, it is better to choose a gray suit or dress, but for an important conference where you have to read a report, you can also afford a black outfit.

The etiquette of the business world does not allow shoes made of suede and bright leather, for example, crocodile. The business etiquette of a woman prescribes to wear pumps at work - without any buckles and bows, with thin soles. Shoes should be with medium or high heels - 2.5 to 7.5 centimeters. Preference should be given to shoes made of genuine leather, as they are more comfortable, besides, they will last you longer and look better on your feet. Shoes should be closed, and should match the color of the suit (one tone darker than the hem) or be black, but never white. If you can only afford one pair of shoes, go for black ones. If you choose skirts or dresses, then be prepared for the fact that you will have to wear nude tights or stockings regardless of the season.

Take care of your hands: nails and skin should always be in perfect condition. But you can experiment with varnish and nail color: whether to apply it or not, depends entirely on you, but it is also unacceptable to use bright and eye-catching shades. Quite loyal requirements are imposed on business women's bags: they must have clear, rigid contours and contain A4 documents. If the latter is not possible, you will have to additionally purchase a special case or folder.

Business makeup is a necessary attribute of a successful woman who achieves success at work while remaining feminine. The main task of business makeup is to instill confidence in people, calmness, but in no case demonstrate your sexuality.

Business women are encouraged to wear makeup that accentuates the eyes. Makeup colors are of great importance - too bright colors and contrasting combinations are good outdoors, outdoors, but indoors they are tiring and distracting. It is best to use soft, calm tones. Brightly highlighted eyes with dull lips, accentuated with gloss or light lipstick look good; lip gloss, brown or gray eyeliner combined with black mascara. Make sure your makeup looks fresh and neat throughout the day.

Such strict restrictions are often not to the liking of women who are used to always being in the center of events and attracting people's attention with their appearance. But a smart woman will always find a way out of this situation: the office style can always be diversified with an interesting scarf or any other accessory that will successfully harmonize with your business suit and at the same time slightly distinguish you from other female employees.

Conclusion

Business etiquette is an established procedure for conduct in the area of business and business contacts. But business etiquette is not just a set of rules to be followed. This is the regulation of business communication, the rules business ethics, which ultimately contribute to mutual understanding, the establishment of business relationships in the team and, in fact, the prosperity of any business.

Etiquette is one of the main "tools" for forming an image. V modern business the person of the company has a significant role to play. Firms that don't follow etiquette lose a lot. Where etiquette is involved, higher productivity, better results. Therefore, you must always remember one of the the main rules that businessmen all over the world know: good manners profitable. It is much more pleasant to work with a company where etiquette is observed. Almost all over the world, it has become the norm of activity. This is because etiquette, by virtue of its vitality, creates a pleasant psychological climate conducive to business contacts.

In order for a woman to achieve high success in her field of activity, she needs to improve not only her intellectual abilities, but also needs to follow simple, but at the same time very effective rules, which can be described as business etiquette for women (communication style , behavior, voice, clothing, etc.) that will help you gain trust and respect from partners and superiors. After all, it is from the little things that a holistic idea of you is formed not only as a person, but also as a business woman and a valuable employee.

Bibliography

1. Ethics of business relations: Textbook / V.К. Borisov, E.M. Panina, M.I. Panov et al. - M .: ID FORUM: INFRA-M, 2013.

2.http: //www.jlady.ru/careers/pravila-delovogo-etiketa.html

3. Kibanov A.Ya., Zakharov D.K., Konovalova V.G. Ethics of Business Relations: Textbook / Ed. AND I. Kibanova. - M .: INFRA-M, 2002.

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The image of a modern business woman

The ability to make a lot of money, the knowledge of how to behave in different situations, and to correspond to them and create the style of a business woman. At the same time, it must be borne in mind that the image of a business woman is completely different from the image of a nanny in kindergarten... A woman who has successfully built her career can be seen in the crowd not only because of her clothes and hairstyle. Posture, strong character, the modern business woman differs from the rest.

Qualities of a business woman

A self-confident person, distinguished by femininity, at the same time not cruel and not icy, capable of independent decision-making, paying attention to her intellectual and physical improvement, able to adequately respond to other people's negative emotions and even direct insults - this is the modern business woman ... Ideally, a modern business woman calmly and naturally moves from the role of "boss" to the role of "mother, wife, daughter", without experiencing any inner discomfort.

In reality, everything is much more complicated. It is not easy to immediately switch to family, home and children, leaving all work problems behind the doorstep. Many representatives of the fairer sex and at home continue to work, solve some important urgent issues, and peace and understanding in the family depend on the patience and tact of the household. The business woman does not perceive the family as another source of problems and worries, but a place where she can hide from all adversity, troubles and frustrations, relax, recuperate, just be with her family and friends.

Business woman appearance

It is not at all necessary that the dress code of a business woman is dark, gray, black and faded colors, as one might imagine. It all depends on personal preferences and tastes, on how comfortable a woman feels in a particular bow (look - image). However, there are a couple of rules that are general for any business woman, and which it is advisable to follow in any situation:

Whatever the proverb says, colleagues, partners and other environment will always initially evaluate a business woman “by dress”, and not by how outstanding she has business and intellectual data.
Creating the image of a stylish lady, a business woman should stand out a little from her environment, attracting supportive and respectful attention to herself, achieving more and more success in her chosen field.

Business woman's wardrobe

An ensemble thought out to the smallest detail, in which each accessory is in its place - this is the clothes of a business woman. A business image assumes that she will not come to a business meeting in slippers or a mini dress. The stereotype is the opinion that business suits, trousers and skirts, are dull and impersonal. Even if the assortment of boutiques does not satisfy the discerning tastes of a business lady, suits can be made to order, making a perfect fit, without puffing folds, long sleeves and other signs of typical standard models sewn in production.

A business woman, as a rule, has a lot of blouses and shirts in her wardrobe, which will enliven a formal suit and give freshness to the appearance.
Of course, you need to try to do without lace, ruffle, interlocking folds and transparent and translucent material when choosing such blouses.
The business style assumes no emphasis on the sexy appearance of the lady, but welcomes the elegant femininity.

Business woman shoes

There are certain rules regarding the shoes of a business woman. The business style of a woman doing business provides for an active lifestyle and the fact that she will walk a lot, and sometimes even run. It is good practice to wear closed shoes without exposing the toe and heel. No sports or beach shoes in a business suit are out of place. This does not mean that a woman should suffer from morning to evening, running on high and thin heels.

The sole should have a stable low heel, even a platform or wedge heel is possible, if this option does not stand out from the general business image. The color should be in harmony with the suit, but, as a rule, black pumps are universally suitable for different options. Patent leather shoes are best left for evening events.

Business woman makeup

Business women often do not have the opportunity to sit in front of a mirror for a long time, applying makeup, however, a modern business style of a woman is impossible without careful selection of makeup, but if certain rules are followed, you can look great without putting a lot of effort into makeup:

The type of lighting in the office plays a big role - if halogen or fluorescent lamps are used, you need to choose the right type of foundation, otherwise the face will look exhausted and tired.
The cool and restrained palette of eyeshadows should by no means be shiny and defiant - it is better to use matte shades.
Do not overuse the amount of mascara on the eyelashes - huge flakes can ruin the whole impression of a business woman.
Try to avoid clumps and only use quality cosmetics from leading manufacturers.

Business woman hairstyle

For all its seeming monotony, business haircuts for women can be very different. A business lady will not dye her hair in a provocative pink or lilac shade, but there can be many options for a business hairstyle. Natural colors are encouraged. Of great importance is the choice of a hairdresser, who must bring the head to perfect condition, and due to the lack of time, the haircut must be quickly styled.

Many business women prefer to wear short haircuts, but here you can go too far - with too short cut hair, especially slender build, you can look not like a business lady, but as a teenager who accidentally got to a serious meeting. It is best to choose a hairstyle with short, shoulder-length hair - in this case, a whole fan of styling options is possible, from a working "ponytail" to an evening hairstyle with curls.

Business woman etiquette

A modern business woman manifests itself in a certain manner of behaving both with superiors and with subordinates:

Restrained articulation, straight back, confident and attentive gaze - without all this, the image of a business woman cannot be called successful.
It is unacceptable how to sit in office chair, lounging, and on the very edge of the chair, giving out his uncertainty in what is happening.
The timbre of the voice is also very important - hysterical high shrill notes under any circumstances must be excluded, focusing on a calm chest voice.
A quick manner of speaking can prevent the interlocutor from understanding what they are talking about, so it will be optimal to speak slowly and clearly so that the participant in the conversation does not feel inconvenience and there are no awkward situations of misunderstanding.

Business woman behavior

Demeanor, like nothing else, most of all emphasize the status of a business woman. Regardless of whether she communicates with a boss or a subordinate, a business woman is always punctual, polite, restrained and calm, because she sets an example with her behavior to the people around her, this should not be forgotten, and, for example, demand order in the workplace subordinates in the case when perfect cleanliness reigns on their own table.

In the modern world, more and more women want to realize themselves not only as a homemaker, but also in business. Business etiquette for women is one of the critical factors, as well as professional qualities allowing a woman to achieve significant results. The female is in many ways similar to the male, since there are practically no gender prejudices in the business sphere.

However, it also contains specific rules that apply only to the fair sex. Consider all aspects and rules of business etiquette for women, which will be useful to all businesswoman without exception and will allow you to achieve significant career success.

Primary requirements

It is necessary to start a story about women's business etiquette with the generally accepted rules of communication in a work collective. These rules are important for men as well, but women, due to their greater emotionality, adhere to them much more difficult. When communicating with colleagues, you should be confident and at the same time with restraint. The first is manifested in a beautiful posture, posture, timbre of the voice, and the second - in competent, well-adjusted remarks and appropriate, not too emotional.

When communicating with colleagues, you should be confident and at the same time with restraint.

Your gaze should radiate self-confidence and a benevolent attitude towards the interlocutor. You should not look too closely at the interlocutor and look him in the eyes all the time. But it is not worth looking into the eyes at all, as this indicates uncertainty or lack of interest in the issue under discussion. Therefore, it is best to look into the eyes of the interlocutor, periodically shifting his gaze to another place.

The voice of a business woman should be loud and confident. But in no case should you shout. The speed of speech should be medium, there should be pauses in the speech in appropriate places. This will allow the listeners to understand the essence of the question being presented, reflect on what they have heard and prepare their own remark.

Business woman clothes and shoes

Clothes and footwear of a business woman should emphasize her status, but at the same time should not look provocative. Therefore, dresses with a deep neckline, tight-fitting outfits, leather items should not be included in a business wardrobe. Choose a style that is accepted in your company's office.

In the wardrobe of every business woman, a classic suit must be present, consisting of a fitted jacket and trousers / skirt. When choosing a skirt, you should take into account the requirements for its length. The best option is a skirt just above the knee. Blouses must be made of opaque fabric and have sleeves. The color scheme of office clothing is not regulated by the rules of business etiquette, but we can confidently say that when choosing it, one should avoid too bright and saturated colors.

One cannot fail to mention another rule of the office dress code: at any time of the year, women must wear flesh-colored tights. Recently, this rule has been increasingly forgotten, but it is mandatory.

When choosing shoes, preference should also be given to the classics. The ideal office option is pumps with low heels (2.5-7.5 centimeters) in black, brown, beige or gray. Open shoes and shoes with buckles and bows should be avoided. A business woman can emphasize her style with a precise combination of an office suit and shoes.

Office hairstyle and makeup

The hairstyle of a business woman should be neat and strict. According to the rules of business etiquette, women with medium and long hair must collect them. On the internet, you can find many simple hair styles that are great for the office.

When creating office makeup, you should limit yourself to a very narrow list of products: foundation, natural blush, mascara and lipstick of a dull color. In addition, the makeup layer to be applied must be very thin.

A business woman must have well-groomed nails. The ideal option for the office is a French manicure.

You can emphasize the above image of a successful business woman with a set of accessories: a beautiful handbag, a business card holder, an expensive pen of a famous brand.

Secrets of a successful businesswoman

Every business woman should have a list of rules that she adheres to.
A business woman should always be punctual. By punctuality, you show respect for the person you are with. In the business sphere, the rule that is relevant in personal relationships, according to which a girl should be five minutes late for a meeting, is absolutely not applicable.
You should not devote employees or business partners to your personal affairs, let alone have any personal relationship with them. Personal life and career should be kept separate.
The order in the workplace should be carefully observed. After all, order on the table is order in the head.
Try to memorize the names and faces of all colleagues and business partners. By addressing them by first name or first name and patronymic, you show the value of their work.

Compliance with all the above-mentioned norms of business etiquette for women will help to achieve good relationships with colleagues and improve the atmosphere in the office.