home » Cash transactions » Samsung: whose company, which country? The history of Samsung: technology from Korea.

Samsung: whose company, which country? The history of Samsung: technology from Korea.

On March 1, 1938, in the South Korean town of Daegu, a local entrepreneur Byong Chul Lee, who traded rice, founded together with his Chinese partners new company to expand their current business. Start-up capital at that time was $2000. It is from this moment that it begins history of samsung, which in translation means "Three Stars", and is pronounced as "Samson" in South Korean.

At first, Li's organization was engaged in the export of rice, sugar, noodles and dried fish to China and Manchuria. Already in 1939, the company acquired a brewery, after which wine and rice vodka were added to the assortment.

Thanks to Byong Chul Lee's commercial sense, intuition and managerial talent, things were going very well; increased staff, sales volumes. Even the Second World War could not have a significant negative impact on his business. After its completion, sewing machines, steel and fertilizers were added to the product catalog. And in 1948, Lee and his partners decided to continue to be called Samsung Trading Co., a fashionable name at that time in the American manner.

Korean War and years after

Period 1950-1953 became a very severe test for the company. Its main production lines and warehouses were destroyed, and the business itself was actually destroyed. But the fact that its creator went down in history is that he did not give up and managed to achieve the impossible: Samsung was literally reborn from the ashes. It was important to find the strength to continue activities, and here it was not without the support of the South Korean government, which made a bet for the restoration of the post-war economy on large concerns (chaebols). Effective measures in the form of benefits, loans and government orders have done their job: Samsung Trading Co has become one of the leading corporations in the country.

In the 1960s and 1970s, Li's business expanded noticeably: a powerful fertilizer factory was built, participation in the South Korean insurance system was developed, and a newspaper was established; the construction of hospitals, hotels, universities and even ships also begins. And all this under the already well-known trademark.

Interesting fact: The construction of the Burj Khalifa tower in the UAE (the tallest building in the world), the twin towers in Malaysia and a number of other unique objects, including a large-tonnage vessel of the same name, all these are the merits of Samsung Corporation.

Start of production of household appliances

In 1969, the first English-language logo of the Korean monster of the world economy was created. At the same time, a division for the manufacture of black and white TVs was opened in conjunction with Sanyo. In 1973, this partner enterprise became fully controlled by Samsung Trading Co and after the transformation it became known as Samsung Electronics Corporation.

In subsequent years, their product line was replenished with the following types of goods:

1974 - refrigerators and washing machines;
1977 - color TVs;
1979 - VCRs, cameras and microwave ovens;
1983 - personal computers;
1991 - cell phones;
1999 - smartphones.

The corporation managed to become the first in Korea, occupying a fifth of the country's total exports with a total share of its products. In 1978, a representative office of the company was opened in America. Thus began the path to gaining world leadership.

Interesting fact: More than 70% of the group's sales are electronics. Today, the advanced division of the corporation, Samsung Electronics, is the world leader in the production of home appliances and electronics. And the shipbuilding division of Samsung Heavy Industry occupies an honorable second place in the world.

1986 was marked by the Korean Management Association's "Best Company of the Year" award and the release of the 10 millionth color TV set. At the same time, sales offices of the company were opened in Canada and Australia, in addition, research laboratories began to work in California and Tokyo.

Interesting fact: According to British research companies, back in the summer of 2005, the total value of the Samsung brand for the first time exceeded that of Sony.

The history of the mobile line from the company

Smartphones from this corporation cannot boast of a high price and the status of the "premium" segment of the telephone market. This place is honorable and has long been occupied by Vertu's company, which almost went bankrupt. We wrote material about her

In 1994, the total

The corporation's sales exceeded $5 billion, and in 1995, export turnover already exceeded $5 billion.

In 1997, Samsung released a CDMA mobile phone weighing just 137 grams - the lightest in the world.

Since 1998, the corporation has been a world leader in the production of LCD monitors. At the same time, the mass production of digital TVs was launched. And just a year later, in 1999, Forbes Global magazine awarded Samsung the honorary title of "Best Home Appliance Company".

Interesting fact: In Russia, the first Samsung production facility opened in Kaluga in 2008. Under industrial complex an area of 47.3 ha was allocated. The total investment amounted to 3.5 billion rubles.

After the death of the founder of the corporation in 1987, it was headed by his son Lee Kun-hee.

He revised the then concept of large-scale production of budget-quality products, focusing not on its cheapness and mass production, but on high-quality innovative products that are ahead of market trends. This decision turned out to be very successful and subsequently significantly increased the brand's image in the world. As a result, having made a choice between quantity and quality in favor of the second, the corporation only won, and now it can boast of both.

Interesting fact: Due to the world fame and popularity of the brand, the city of Suwon, in which the headquarters of the corporation has been located since 1973, is commonly referred to as Samsung-City.

Video: The history of Samsung Corporation in 100 seconds

The Russian spelling, according to the norms of practical transcription, is “samson”) in Korean means “three stars”. It is possible that this name is associated with the three sons of Samsung founder Lee Byung-chul (이병철), whose youngest son Lee Gong-hee (이건희) headed the company until 2008, in violation of all Eastern inheritance traditions, in accordance with which the eldest son inherits most of the family property.

We use the human and technological resources of the company to create products and services of superior quality, thereby contributing to the improvement of the global state of society.

history of the company

Foundation of the company

Thus, 30 large companies(chaebol - "money families"). Among them, in addition to Samsung, were Hyundai, Goldstar (LG), etc. Each "monetary family" had its own direction: Daewoo - the production of cars, Goldstar - Appliances, Samsung - electronics, Hyundai - construction, etc.

Company reform

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group, Samsung Electronics. The company managed, albeit at heavy losses, to survive the economic crisis of the 1980s. The price of the crisis - several non-core divisions, a sharp reduction in the number subsidiaries. With the advent of Lee Kun Hee, a whole range of reforms was proposed, which included not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. The proposals to change the policy towards external investors were supposed to increase the attractiveness of the company for subsidies, as the conglomerate lost financial support from the side of the state.

Until the 1980s, the shares of companies belonging to the concern were circulated only in South Korea, while they used enough low demand from investors. The reason is the traditionally Asian administration according to the principles of Confucianism: only representatives of the Li family were at the head of the board. The levers of influence on decision-making in the field of company management were completely absent from external investors. In addition, traditional management meant lifelong employment and career advancement for years of service.

Marketing changes were introduced, a complete reworking of the company's mission and a change in its symbol. The first two company logos featured three red stars. But the management of Samsung, considering the former logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem saw the light - a dynamically inclined blue ellipse with the name of the company written inside. Great design and scale advertising campaign did their job: the logo has become one of the most recognizable in the world. Advertising students at leading universities are now studying the Samsung logo change as an example of an exceptionally successful rebrand.

When developing a new emblem, it was not without oriental philosophy. According to the representatives of the company, "the elliptical shape of the logo symbolizes movement in the global space, expressing the idea of renewal and improvement." These changes continued until the 1990s.

Samsung Group financial report for 2006:

Group sales growth trends according to the company's annual reports:

General view of the profit distribution structure of the Samsung Group according to the report for 2006:

Area of activity of the division	Subdivision name	Division sales, billion USD	% of total sales
Electronics industry	Samsung Electronics Samsung SDI Samsung Electro-Mechanics Samsung SDS Samsung Networks	63,4 7,15 2,58 2,26 0,598	39,90 4,50 1,62 1,42 0,38
Chemical industry	Samsung Total Petrochemicals Samsung Petrochemicals Samsung Fine Chemicals Samsung BP Chemicals	3,5 1,5 0,802 0,292	2,20 0,94 0,50 0,18
Finance and insurance	Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Investment Trust Management	29,1 8,76 2,36 1,31 0,08	18,31 5,51 1,49 0,82 0,05
heavy industry	Samsung Heavy Industries samsung techwin	6,83 3,095	4,03 1,95
other activities	Samsung Corporation Samsung Engineering	10,18 2,18 1,55 1,47 0,469	6,41 1,37 0,98 0,93 0,30

Structure of Samsung Group (on distribution of profit of the company from various areas of activity, 2006)

The companies that are part of the Samsung Group are engaged in electronics and microelectronics, the chemical industry, the automotive industry, heavy industry, finance and credit, and insurance. The structure of the concern includes a full cycle of electronics production, from the extraction of resources, their processing and ending with finished goods. Most divisions of the conglomerate perform subordinate functions in relation to companies directly involved in the manufacture of finished products. electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by divisions, thus, the main income of the concern comes from the electronics industry.

Electronics industry

More than 70% of the Group's sales are in the electronics industry.

Companies in this division:

Samsung Electronics
Samsung SDI
Samsung Electro-Mechanics
Samsung SDS
Samsung Networks

The electronics industry divisions of the company operate worldwide, most of the products are exported. The distribution of Samsung electronics business by region is as follows:

Divisions are engaged in the production of hard disk drives (HDD), RAM, liquid crystal monitors, liquid crystal and plasma TVs, mobile phones GSM, CDMA, 3G standards and with support for WiMAX, equipment for IP telephony, laptops, printers, MFPs, household appliances, etc., the development of third and fourth generation wireless telecommunications networks, WiMAX.

Distribution of Samsung electronics business by technology areas:

It is worth noting the company's success in the US telecommunications market. In the third quarter of 2008, Samsung managed to take first place in sales of mobile phones, ahead of its main competitor, Nokia.

According to DisplaySearch statistics (Q1 2007), Samsung Electronics occupies a leading position among the leading TV brands in the global market, similarly, Samsung remains in first place in both Western and of Eastern Europe and the North American region separately:

One of the most important areas, as already noted, is the creation of LCD panels (monitors) and TV, this is evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (), Hungary (), Malaysia (), Great Britain (1995), Mexico (), China (1998), Brazil (1998), Slovakia (2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001).

In 2008, a TV production plant was opened in Russia (Kaluga region), the enterprise assembles LCD and plasma TVs of small diagonals (up to 42 ") of budget series. The plant has a workshop for the production of plastic parts of the product case, but the line is not fully loaded and the main part of the devices is assembled from imported parts (mainly made in China) (November 2008).

The main production in the suburbs of Seoul became loaded with the manufacture of the highest quality displays (of all those produced by the concern), a 6 sigma control system was introduced at this enterprise. Here they develop new models, test, create the first series of products, and after successful implementation they distribute the workload for the manufacture of a new product between factories around the world. This standard has been introduced at most of the concern's factories, for example, it is a corporate strategy for the operation of the Samsung SDI division.

Chemical industry

Unit structure chemical industry includes five enterprises:

Samsung Total Petrochemicals (international company, joint venture with Total Group)
Samsung Petrochemicals
Samsung Fine Chemicals
Samsung BP Chemicals (international company, joint venture with BP Chemicals)

The industry brings the concern about $ 5 billion a year. Samsung Total Petrochemicals is the Group's largest chemical company and is a joint venture between Samsung Group and French company Total Group operating in the field of energy and chemistry. The petrochemical complex consists of 15 factories located in Daesang (South Korea), which produce household chemicals, general chemicals, basic chemicals:

paraxylene
LPG, fuel

heavy industry

In the field of heavy industry, there are two divisions of the concern:

Samsung Heavy Industries
samsung techwin

The division brings about 10% of the concern's profit, as it works mainly for the domestic market of South Korea, in addition, part of the export goes to the USA and China. Among the main areas of activity of this division, it is worth noting work on security structures, the development of new types of weapons, as well as the construction -, gas pipelines, tankers. Among the major projects is the development of a multi-purpose training aircraft KTX2, self-propelled howitzer K9, the creation of the world's largest liquefied gas tanker and container ship Xin Los Angeles.

Construction

The construction is carried out by one company of the concern:

Samsung Engineering

The industry brings the concern about $ 2 billion a year. The division is engaged in the construction of offices and factories for the Samsung Group around the world, the implementation of third-party orders is very rare. Among the buildings developed and designed by this company, it is worth noting the building of the Samsung Group head office in Seoul, the tallest building in the world - Burj Dubai in the United Arab Emirates, twin towers in Malaysia, Taipei 101 in Taiwan.

Samsung Group head office building in Seoul

The tallest building in the world Burj Dubai in the United Arab Emirates

twin towers in malaysia

Taipei 101 in Taiwan

Automotive

One of the non-core divisions of the concern is the automotive industry, one enterprise is engaged in this area:

Samsung Motors (Renault Samsung Motors) - 2000.

Until 2008, the company provided only the domestic market. In the near future, the concern plans to enter the market of the Asia-Pacific region (2009). In 2007, the production volume amounted to 179,272 vehicles.

Finance and credit, insurance

Light industry

Samsung Cheil Industries, founded in 1954 as a textile manufactory, has been successfully transformed into a leader in the fashion industry in the South Korean market, as well as a manufacturer chemical materials: synthetic resins (ABS, PS) and compounds for the manufacture of semiconductor displays. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE.

Marketing and Advertising

Entertainment and Leisure Industry

The entertainment and leisure industry is represented in the conglomerate by two companies:

Everland Resort is located in Yongin, a suburb of Seoul. It is the largest entertainment complex in South Korea. The Shilla Hotels & Resorts is a five-star hotel chain operating in a strategic alliance with Taj Hotels Resorts and Palaces (India). According to various travel agencies Shilla is one of the ten best hotels in the world.

Samsung activities in Russia

On the Russian market of the entire Samsung Group, the electronics industry divisions are mainly represented:
1. Samsung Electronics - household appliances (refrigerators, washing machines, vacuum cleaners, built-in appliances), audio-video devices (LCD and plasma TVs, projection TVs, home theaters, mini and micro systems), mobile phones, office equipment (monitors, laptops , printers, MFPs).
2. Toshiba-Samsung - hard drives, optical drives
3. SDS - RAM

Headquarters President for CIS and Baltic countries, CEO Samsung Electronics Rus - Chiwon Suh (appointed in February 2009).

The international analytical agency GfK provides the following sales statistics for Samsung Electronics in Russia:

According to the research company ITResearch for 2007:

Samsung plant in Russia

Samsung warehouse in Russia

Samsung and Chelsea Football Club

Samsung Electronics has been the title sponsor of Chelsea Football Club since 2005. The official signing ceremony was held between Samsung European President Ying Soo Kim and executive director football club by Peter Knyn at Stamford Bridge. So, since 2005, the football club has been playing in blue (white) jerseys with the Samsung Mobile logo on the chest. The five - year contract will cost £50 million .

The decision to cooperate was made in order to strengthen the position of the company in the field of telecommunication technologies in the European market.

Sponsorship in art and literature

Literary Prize. L. Tolstoy "Yasnaya Polyana"

Samsung acted as a co-founder of the Yasnaya Polyana award. The winners of the award are the authors whose works awaken the ideals of morality and mercy in readers. The award is one of the most prestigious literary awards in Russia, designed to support writers, followers of the morality and ideals of L. Tolstoy, the ideals of humanistic prose and poetry, which express the centuries-old traditions of Russian culture.

Sponsorship of the Bolshoi Theater

Notes

Traditions East-West (Russian). Retrieved December 1, 2008.
Samsung Group official website_Company philosophy
Shin Hyun Hwak South Korea: the hard road to prosperity. // Problems Far East . - . - № 5.
The 100 TOP Brands
Official site of Samsung Group_Symbol of the company (Russian) . Retrieved November 18, 2008.
KRW/USD (exchange rate at time of reporting (January 2007): 955.18/$1; KRW/EUR: 1,199.31/€1
Samsung Group annual 2006 (English) . Retrieved November 18, 2008.
Alexander Prokhorov Journey to the center of Samsung // "ComputerPress". - 2006. - № 12.
News_Bureaucrats (Russian). 2008-11-07. Retrieved December 7, 2008.

10.03.2012 / 160

Interesting information about Samsung brand. Reference data about the brand Samsung.

In the 1930s, entrepreneur Lee Byeong-chol opened his rice flour business in Korea. A small warehouse in the city of Daegu is the beginning of a great story for Samsung. At that time, Korea was a colony of Japan, and it was quite difficult to engage in private business in the country. However, already in 1938, Li managed to create the first independent export channel from Korea to China and Manchuria. Active development of supplies food products, such as rice, sugar and dried fish, made it possible to officially register the Samsung Trading Company trademark. The foreign (for Korea) origin of the name was the result of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the US troops landed on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War put an end to this business. Warehouses were looted and burned in the same way as the main factories of the company.

There is a legend that on the ruins of a burned house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung quickly grew rich despite the fact that the average per capita income in Korea in the 1960s did not exceed $80. It is worth noting that at that time, even in the capital, Seoul, there was no permanent electricity, electricity was supplied for several hours a day, and there was no centralized water supply. Not surprisingly, a quick military coup toppled Syngman Rhee, president and close friend of Lee Byung, who, as a wealthy businessman, was part of the inner circle of the disgraced ruler. Lee Byungchol himself was imprisoned for bribery and close acquaintance with the deposed president.

The new president of South Korea, General Park Chung-hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on exports was supported by close relations with the United States, it was supposed to take foreign loans to purchase raw materials and modern technologies and re-use the profits for the purchase of raw materials and equipment. The Korean reformers concluded that a stable economy should be based on large concerns, but they needed to be created in the shortest possible time, so government loans and loans were provided to the most prominent businessmen in Korea. They were secured by government orders, while certain legal and tax breaks made it possible for small enterprises to grow into vast conglomerates. Among the successful entrepreneurs was Lee Byeongchul.

Thus, 30 large companies were created (chaebols - "cash families"). Among them, in addition to Samsung, were Daewoo, Hyundai, Goldstar (LG), etc. Each "monetary family" had its own direction: Daewoo - car production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc. d.

The economy of South Korea developed at a rapid pace from 6 to 14% per year. The increase in exports during this period amounted to 30%. So in 1969, when Samsung, after merging with Sanyo, began producing black-and-white TVs, only 2% of the population in Korea had them.

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive the economic crisis of the 1980s. The price of the crisis is several non-core divisions, a sharp reduction in the number of subsidiaries. With the advent of Li Gong Hee, a whole range of reforms was proposed, which included not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. The proposals to change the policy towards external investors were supposed to increase the company's attractiveness for subsidies, as the conglomerate lost financial support from the state.

Until the 1980s, the shares of the companies belonging to the concern were circulated only in South Korea, while they were in rather low demand from investors. The reason is the traditionally Asian administration according to the principles of Confucianism: only representatives of the Li family were at the head of the board. The levers of influence on decision-making in the field of company management were completely absent from external investors. In addition, traditional management meant lifelong employment and career advancement for years of service.

Marketing changes were introduced, a complete reworking of the company's mission and a change in its symbol. The first two company logos featured three red stars. But the management of Samsung, considering the former logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem saw the light - a dynamically inclined blue ellipse with the name of the company written inside. Excellent design and a large-scale advertising campaign have done their job: the logo has become one of the most recognizable in the world. Advertising students at top universities are now studying the Samsung logo change as an example of an exceptionally successful rebrand.

When developing a new emblem, it was not without oriental philosophy. According to the company's representatives, "the elliptical shape of the logo symbolizes movement in the global space, expressing the idea of renewal and improvement." These changes continued until the 1990s.

In 1983, the production of personal computers was opened.

In 1991-1992, the development of the first production of personal mobile devices and mobile telephony.

And finally, in 1999, the Forbes Global magazine award in the field of manufacturing consumer electronics was awarded to Samsung Electronics.

One of the most important areas is the creation of LCD panels (monitors) and TV, this is evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (1981), Hungary (1990), Malaysia (1995), Great Britain (1995), Mexico (1998), China (1998), Brazil (1998), Slovakia ( 2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001).

In 2008, a TV production plant was opened in Russia (Kaluga region), the company assembles LCD and plasma TVs. The plant has a workshop for the production of plastic parts of the body of the product, but the line is not fully loaded and the main part of the devices is assembled from imported parts (mainly made in China) (November 2008).

It's time for the fucking great stories. This time I will tell you the history of Samsung Corporation, how it started, how and where it went, and what it finally came to. To whom and to what does it owe its formation and how it looks now.
It all started around 1932, when young Lee Byung-chul, the son of fairly well-to-do peasants and a graduate of the University of Tokyo, opened his warehouse in the small city of Daegu, selling rice flour. Yes, yes, if you want to be the biggest phone maker (like Nokia or Samsung) start a business that has nothing to do with it - make paper, sell flour, save kittens.

At that time, all of Korea was a colony of Japan, which in every possible way stifled the spirit of entrepreneurship, because of which the country was in fact a very large garden with a very poor population.
The cheap labor force great prices for goods, and by 1938 our hero was the first to carry flour to China. Things went well and the peasant began to carry not only flour, but also rice, sugar, fish and other people need to survive nonsense, taking it away from the poor Korean workers. It was then, in 1938, that the trademark Samson Trading (namely, how the name Samsung is pronounced correctly)

Samsung in translation means "three stars", which you can see on all early versions of the logo. There is a beautiful legend that the name was given in honor of his three sons, but the trouble is that in 38 he did not have them yet and he hardly even thought about it.

Things were going uphill and by the beginning of World War II, Lee was fully armed: when American troops landed on the peninsula, his factories that produced all kinds of hats were quickly converted into factories that produce beer and vodka, which good-natured and wealthy Americans were happy to buy at even rather inflated prices, creating wealth for Lee Byung.

In 1950 it began Korean War- North Korea versus South. The entrepreneur's warehouses and factories were burned or looted, and Lee himself is on the northerners' death list for aiding and taking bribes to the then (and first) president of South Korea. Chul, realizing that things are bad, is going to run south.

There is another legend, which gradually grows into two. One by one, he collects all the money and gives it to his driver, whom he sends south, but the driver is caught in the middle of the journey and taken prisoner. However (!) he manages to hide the money in one of the houses, which later (!) burned down, but the chest with the money, by a lucky chance (!) survived and Lee Byung later miraculously (!) finds it.
According to the second legend, Chhun accidentally (!) finds someone else's burnt house and someone else's money in a chest, which he later uses to regenerate his business.
These are the Korean legends.

After the capture and execution of the first, evil president south korea the second, kind, comes to power, who begins a series of industrial and economic reforms. In particular, an attempt was made to replace the import of goods own production. To do this, the president asked the United States thousands of money for development, in fact, brazenly poking them and spending on women and booze. Our hero did not get booze and heifers, but in addition to money, the United States also distributed orders for the production of any product on which the newly recreated Samsung could make good money. It was during this period and under these orders that companies such as Daewoo, LG (formerly GoldStar) and Hyundai were created, rather big companies today.

By the end of the sixties, the founder of Samsung became the most influential and largest entrepreneur in the country. Realizing that the story with the president and his factories could repeat itself, he begins to travel to Japan, establish contacts with the local mythiose traders, and Sanyo becomes the first sign, uniting with which Samsung receives the Group prefix and the Samsung Electronics branch.

While the head of Samsung was traveling around Japan, there was another coup in his homeland, and again an evil president was in power! Lee Byong, without losing a moment, talks with the new president and convinces him that it is his company that is able to lead the country out of crisis, wars and bring happiness and joy in the future and throughout the planet. But for this it was necessary to make him the head of the economy, and his company to give the best and largest orders. And the president agreed.

Here it is worth making a note about the personality of the protagonist. He was a cunning, crafty man. Only his desire for profit and life saved his skin and literally begged for such privileges. You should not think that he was a kind entrepreneur who loved his employees and gained respect from the president.

Samsung Group begins to actively engage in the production of paper (the government gave Samsung the only paper mill in charge) and fertilizers (again, the only ones in the country), began to build and restore hospitals, hotels, universities, engage in insurance, and by 70 Samsung took up heavy production. The corporation, in fact, began to serve the country, continuing to increase Li's fortune.

In parallel with this, the company decides to enter new market- electronics, starting to assemble hair dryers and black-and-white TVs with the help of Sanyo. At some point, realizing that they can do all this without Sanyo, they say goodbye to the company, washing down their own components for TVs and hair dryers.

At the same time, democracy comes to the country (for real this time) and the flow of money and government orders stops, many institutions, such as hospitals and schools, go back to the state, Samsung has to tighten their belts. The entire board, which consisted of close and distant relatives of Lee, was dismissed by his own order and European and Western experts were hired in their places, who could not only preserve the current, but also increase (what was once found on the ashes , lol).

In 1983, the company begins the production of computers and components.
In 1987, the founder of the company, Lee Byung-chul, dies in Seoul at the age of 77.
By 1991, the production of mobile phones begins.

But most of all, Samsung, of course, "rose" on monitors and TVs, factories were erected in the shortest possible time in many major countries to fully provide domestic markets. So, for example, all Samsung TVs and monitors sold in Russia are manufactured at the company's plant in Kaluga region.

Now Samsung is not just a multi-billion dollar company, but also a leader in many industries, collecting not only well-known phones and electronics. In addition, Samsung does not hesitate to continue to engage in chemical and heavy industries, build houses, cars, aircraft, ships, as well as issue loans and insurance. Samsung is an elegantly built corporation, with branches in different industries that not only generate income, but also help drive its main directions forward.

For example, the construction department can build factories, the light industry department can sew clothes for workers at these factories, and the finance and credit department can insure life and issue loans. The automobile concern produces cars for various kinds of managers, and the plant itself produces the same monitors and televisions.

The experience that the company gained by lifting the country as it was intended was not forgotten, but, on the contrary, was applied with wisdom.

In the 21st century, many companies from different countries move production to China and other countries with inexpensive labor force because it saves a lot of money without sacrificing quality. Yes, contrary to popular stereotype, not everything made in China is bad.

Smartphones of the South Korean company Samsung, which have long been produced and assembled not only in China, but also in Vietnam, can serve as a vivid confirmation of this.

So what is the build country of the Galaxy S7? There are only three options:

Korea.
Vietnam.
China.

And for some reason everyone wants the Korean version of the smartphone. Let's use the example of China to analyze why you should not be afraid of assemblies from factories in other countries.

You should not be afraid to buy an expensive Galaxy S7 because it is made in China. Today, most firms manufacture their products in the Middle Kingdom. At the same time, of course, marketers emphasize the origin of the brand - Japan, Germany, the USA - but tactfully keep silent about the place of production and assembly. This is done just because of the stereotype about the low quality of Chinese goods.

In the case of any item made in China, the rule that the more expensive, the better, is more true than ever. A cheap Chinese smartphone with a built-in antenna and a TV, bought for a couple of thousand rubles, is likely to shamelessly slow down and freeze regularly, but, for a moment, remember how much it cost. And some Galaxy S7, which costs more than some earn in a month, with the same assembly place, is of excellent quality.

Those who are still afraid of "Chinese quality" should look around and wonder how many of the items around them are made in China. Most likely, this extensive list will include a refrigerator, a laptop, a computer system unit with all its contents, a TV, a smartphone, a router, an acoustic system, jeans, shirts, bed linen, a kettle, a microwave oven ... The list will turn out to be very, very long.

What matters is not the place where the Galaxy S7 is manufactured and assembled, but the fact that Samsung's Chinese factories have strict quality control, and the production and assembly processes themselves have long been debugged during the pilot launch of the model in Korea. Yes, practical Koreans first start production at home, fix all the problems, and only then give the proven and proven scheme to their own factories in China.

Thus, do not refuse to buy the coveted Galaxy S7 just because it comes from China. On the contrary, on early stages production - in the first batches (when smartphones are assembled only in Korea), various flaws, manufacturing defects, etc. are possible. And these shortcomings are corrected with each new batch - the “fresher” the phone, the fewer shortcomings it has. And when the assembly moves to a factory in another country, everything is assembled “as it should” there.

The only thing you should not do is buy a copy of the Galaxy S7, but this is a conversation for.

And of course, we must remember that any other similar smartphones are either entirely and completely produced in the same place, or assembled in other countries from Chinese components. And the place of assembly does not matter for a long time - what difference does it make where the smartphone is assembled if it is assembled by robots that do not allow mistakes?