How to send a letter via Russian Post: step by step instructions. How to send one email to many recipients at once

To make an effective email campaign, you must follow the basic steps correctly: choose a reliable email service, adapt content for reading from mobile screens, write catchy texts, collect a sufficient number of addresses of potential and existing clients and segment the audience. But sometimes this is not enough: your competitors do similar mailings, so you cannot surprise subscribers with something new and interesting. In this article, you will find 20 tips to help you figure out what to write to your clients and understand how to make your promotional emails stand out and be commercially successful.

Let your subscribers feel like they've been chosen. Encourage them to sign up for an exclusive newsletter for top customers. You can nominate the best regular customers, consumers with a certain check amount, owners of a certain product.

Offer membership in an exclusive club to subscribers in personal letters. At the same time, make sure that they do not look like the so-called "Nigerian letters". Ask the client to confirm membership in the club.

Include great deals, discount coupons, new product pre-order offers, etc. in your mailing list for exclusive club members. With the help of word of mouth, this will make membership in the club desirable for all your customers. They will strive to fulfill the conditions necessary to receive an invitation.

Your subscribers receive dozens of emails a day. They hardly pay attention to every offer to download something for free, take advantage of a 3% discount on the purchase of a turbojet lawn mower with a mid-range air travel function, and also ignore questions about the desire to earn millions without effort and initial investment. Advertising noise does its job - people develop deafness to marketing messages.

Another thing is if you manage to show care for the client in a letter. How to do it? Here are some ideas:

• Let us know that the special offer ends in a day. Perhaps the customer forgot that he wanted to buy a lawn mower at a discount.

• Explain why it is important to use your product.

• Offer subscribers valuable information. For example, imagine how many men will thank you if you offer them gift ideas for their loved ones on March 8th.

Pay attention to the subject line of the email. It should let the subscribers know that you have written something of value.

The secret to this tip's effectiveness is personalization. You should personally approach the client and ask them to explain their choice, provide feedback, or help you conduct your research.

Score e-books Litres asks to leave a review for each purchased book. Moreover, the authors of the first reviews of new works receive bonus money to their account.

The ReadRate service offers to take a thematic test.

And Optimizely marketer Jessie Becker offers to ask her anything.

These include reviews, research results, cases, awards, ratings. Please note the following letter:

Litres announces a book that takes first place in the rankings of the best works of 2014 by well-known publications and the Amazon online store. The Russian-speaking audience did not have time to read this book. There are no reviews on the book sites Litres and ReadRate, one super positive review on LiveLib, no one on Facebook knows anything.

Social Proof Works: Audiences Love Amazon's Rankings and the Word "Super Bestseller" Though real reviews There are still very few Russian-speaking users about the book. The book is sure to sell well.

As mentioned above, email personalization helps you get feedback. The possibilities of personalization are not limited to this: it increases the overall effectiveness of the mailing. E-mail was created for correspondence between people. Keep this in mind when creating commercial letters. Use the following guidelines:

• Write on behalf of a real person, not a brand.
• Make sure the messages are relevant to the specific person.
• Contact the user personally.

Another example of personalization is the ability to receive personalized recommendations from the LiveLib service.

Effective emails provide a high click-through rate of links in messages and the conversion of subscribers into consumers. Look at the design of the letters from the Death to the Stock Photo project. The conversion button here is located above the message itself.

What happens if the client is not interested in the offer? The authors of the following mailing list provide the user with an alternative.

What for? This increases audience engagement. Above is an example of a Death to the Stock Photo email that prompts the subscriber to first download a package of free stock photos and then proceed to read the email. There are other successful examples of mailing with downloadable content.

Readers will surely pay attention to the financial forecast, beautifully designed in the form of white paper.

Do your customers want discounts? Let them download.

Do it with calls to action. They significantly increase CTR and email conversion.

You can use more aggressive CTAs.

Use the urgency factor, the words "free" and "no registration".

On the one hand, your subscribers need to understand the meaning of the message by reading the topic. On the other hand, you should intrigue them and make them commit necessary actions out of curiosity. See how the subscriber is motivated to open the letter by the magazine "Behind the wheel".

Howard Zoss is intriguing fellow marketers with the unprecedented rise in online video.

Tip #10: Use the same subject line for all emails

This recommendation is suitable for you under two conditions. First, your audience must trust you implicitly. This is possible if you have been working in the market for a long time and have an impeccable reputation. Secondly, the content of the letters should be similar to each other. For example, you could send a weekly email to your customers with the subject line “5 the best goods of the week” or “Most Popular Content of the Last Week”.

This tactic has a simple meaning: subscribers get used to receiving emails from you with a certain subject, they are easily recognized and found in their inbox.

Referral links work because their use benefits all parties: the referral, the referrer and the business. First gets profitable terms service, the second tries for the sake of bonuses, and the third stimulates sales.

Tip #13: Offer your audience a lot of useful information

Surprise your audience regularly with big emails with useful information. Do this once every two weeks or once a month. This way you teach users to wait for your messages and pay attention to them. Remember, you don't have to make each letter huge. For example, you can send standard messages to users twice a week, and once a month create a large digest of publications on the site or an analytical report.

Large letters are difficult to demonstrate with an illustration, so check out the examples at the links:

Tip #14: Remind Users What You Do and Who You Are

If you work for Google or Sberbank, skip this step. And if you have a small or medium-sized enterprise, be sure to follow the recommendation. Remind users how you can help them.

Litres Bookstore includes a reminder in every letter:

The Advego exchange in one of the letters made a detailed advertising cheat sheet:

Tip #15: Leverage Your Partners' Brand Awareness

Imagine that you have just opened an online store where you can buy electronic gadgets. Naturally, the audience does not know the name of your project. But she knows brands that produce gadgets: Samsung, Apple, LG and so on. Use it in your mailing list. Here is an example implementation of this tactic:

And here is an example of a more subtle use of brand awareness:

No, you don't have to be a god or a billionaire to do it. To make subscribers happy, it is usually enough to give them some kind of modest gift. The main thing is that users do not perceive it as a marketing ploy.

These are the gifts people don't need:

And this is better:

And Privatbank successfully used an important event - the World Cup.

"Litres" timed the sale of books at a discount to the premiere of the film adaptation of one of the works.

Say "thank you" at every opportunity. Thank users for purchases, for reading emails, for leaving a review, etc. This has a positive effect on your subscribers and builds loyalty.

For example, "Svyaznoy" thanks even for adding products to the cart:

And the FotoMag store is not limited to gratitude in words:

Users do not like to read promotional emails. You can solve this problem by making commercial messages look like neutral ads. For example, report that the sale appeared new product, prices have been reduced, and delivery conditions have been updated.

known to you book store regularly sends neutral letters about new books on sale:

Score household chemicals informs that the sale has again received products that the client was once interested in.

Hello friends. Today I will tell you how to make automatic mailing of letters by e-mail. Sending letters has always helped entrepreneurs develop their business, but with the advent of the Internet, the possibilities of this method of promotion have become much greater - this is known to almost all readers of my blog.

I decided to arrange this article in an unusual way. First, I will talk about the technical side of creating a mailing list (for this, which describes the whole process step by step).

And after this technical part, I will tell you about the benefits of using this tool and how to work with it correctly.

1. Setting up a mailing list service

The whole process of creating your own mailing list will take only half an hour of your time, but it will work for you for years.

In the video tutorial, I will use the Smartresponder mailing service, therefore, before starting, go to its page using this link - Smartresponder.ru

2. What is mailing list for?

In the event that you still do not know what the mailing is for you and what benefits it can bring, I will tell you in an accessible language.

Imagine that you have an online store or . You attracted a visitor in some way. Perhaps you used paid advertising methods, perhaps free ones, it doesn’t matter. A person came to your site, he liked it, he thought it would be nice to visit again, closed the page and forgot about it forever. Unfortunately, this happens very often.

Now imagine how the situation will change if he has the opportunity to leave you his email in order to receive blog updates, special offers from your online store, any bonuses or a training course - if he liked your site, he will definitely leave his e -mail.

You will no longer need to spend money and time on re-attracting him.

3. Programs for mailing letters

So, you have contacts of your clients, but when there are a lot of them, problems will begin. If you send letters manually or use programs for sending letters, then your postal addresses and ip address of sending will quickly fall into the spammers' database. Secondly, it will be inconvenient to work with a large amount of data.

To avoid this, you need to create a mailing list using one of the specialized services, for example, the one that I described at the beginning. Such services allow you to automatically collect contacts of subscribers (through a special form), track statistics, send letters, and perform many other functions. In addition, large e-mail mailing services negotiate with postal services and prevent your letters from getting into spam.

4. What does the mailing list give?

1. You establish contact with a person for a long time. Even if today you have not found common ground and you have nothing to sell to him, continue to give free useful information. In the future, you will have a good chance of making him your client.
2. There is no need to send letters to each person individually. It is enough to compose a letter and send it to all subscribers at once. Using the mailing site, we can supplement these letters with unique data, for example, address by name.
3. Using the mailing list, you do not engage in spam, because. the subscription procedure is voluntary and the owner of the mailbox agrees to receive information from you. It looks honest in the eyes of the recipient of your letters.
4. By giving useful information to readers (not a naked advertisement for your services), you present yourself as a professional, and people like to work with professionals.
5. By regularly composing letters, you increase your creative skills. A professional should be able to correctly express his thoughts and prepare commercial proposals with high quality.
6. By studying mailing statistics, you can learn a lot of useful things. What email headers catch your audience more, what words in the text make you click on links, what design style has a better effect on conversion, and much more.
7. The newsletter itself is your asset, it is a base of people who are always available for your offers.

Having mastered this tool, you will receive a powerful weapon for the development of your Internet empire.

5. Where can I get email addresses?

There are a lot of sources for replenishing your mailing list. I would not like to talk about illegal methods, but you yourself know that bases can be bought, although their quality leaves much to be desired. I will talk about honest ways to collect contacts.

• If you have a company website, blog, or forum, then provide it with a subscription form so that each visitor can subscribe. Offer any bonus for contact details.
• Using , drive traffic not to the main site, but to special pages - landing pages. These pages should be designed in such a way that people want to leave their contacts.
• A good way to get a lot of subscribers for money is to buy ads from the authors of other mailing lists.
• If you use the Smartresponder service, then place your newsletter in, this will give your newsletter a constant influx of free subscribers.
• If your company also works offline, then invite your customers to visit your site or ask them to fill out questionnaires, which will include a clause on consent to receive email newsletters.

6. How to make money on mass mailing messages?

The main ways to generate income from bulk emails are by selling your own products and services, or by selling advertising space.

Sometimes, you can earn even more by selling ads, since you have what all your competitors need - a base of potential customers. For each one-time access to this database, they are willing to pay, while you do not lose this database.

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How to email a document to dummies, three easy ways.

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With development world wide web there are more ways to communicate between people at a distance. Now you can not only call someone without leaving your home, but also send an e-mail.

At the same time, using e-mail, you can send letters with attachments in the form of various text documents, presentations, photos, videos and more. Of course, the whole process of sending an email with an attachment is quite simple.

However, novice users sometimes find it difficult to cope with this task without outside help. In this material, sending letters with attachments by e-mail will be discussed in more detail.

How to send a document by email

Despite the many different services that provide the ability to send letters electronically via the Internet (Yandex.Mail, Gmail, Mail.ru, Yahoo, Rambler and others), they all work according to the same algorithm.

Only attaching a file on such services may vary slightly. But in general, to send an email with an attachment, you can follow the following algorithm of actions:

• First you need to log into your account on the service and click on "Write" or another button provided by the postal service for writing a letter in electronic form.
• Then enter the recipient's email address in the "To" line.
• If necessary, in the "Subject" field, you can specify the subject of your letter.
• Further, in addition to plain text, if you want to send a document or other file from your computer, you need to find the tool that is responsible for this on the service you use and click on it. For example, if you use Yandex.Mail, Gmail or Yahoo for these purposes, then you need to click on the paper clip icon, and Mail.ru and Rambler have an "Attach File" button.
• After you find the document you want to send, click on it with the mouse to select it and click on the "Open" button.
• After uploading the files to the mail service, check the correctness of the letter format (to whom you are sending and what exactly). If there are more documents than you need or you have chosen the wrong one, then next to it, as a rule, a trash icon appears on the right side, by clicking on which the unnecessary file is deleted. To add a document, click again either on the paperclip or on "Attach File".
• To send an e-mail to the recipient, click on the "Send" button.

It is also worth noting that when using the mobile version of mailboxes, the algorithm of actions is similar to the extended one. That is, if you are on the road, and desired document available on your phone or tablet, if available mobile application, it can also be sent by e-mail.

In this case, also fill in all the required fields, and then click on the paperclip or "Attach File", thus adding the document and sending. As you can see, everything is quite simple and convenient.

Send link

If your document is stored on cloud services such as Google Drive, Yandex Disk, and others, or you created a document in Google Doc, then you can send a link to the document.

To do this, open the document, click on access settings and copy the link that can be sent in an email. If these are documents stored on the Disk, then you can download them to your computer, if this is a document in Google Docs, then you can jointly edit it, make corrections, comments, and so on.

Word

If you use the Word program to create and edit documents, then you can set up the send by email function once and then use it.

Instruction:

Pay attention to the top panel, namely the tab - mailing lists. A new icon should appear there, with the name you gave it.

Now, after creating or editing a document, click on this icon. You only need to specify the recipient's email address, and the document will be sent to the specified address.

How to send a document by email, summary

I showed you three ways to send a document by email, choose the most convenient for you. Once you send a letter, you will understand that there is nothing complicated in this process.

The main thing to understand is that you do not send a paper document, it remains with you. You send it an electronic copy, and the recipient will print it out himself, if necessary.

But to send a paper original of any document, you should use our regular, familiar mail and send the document by registered mail.

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And here is the second part about the mailing:.

There are many options here too. There are various services for mailing, for example UniSender, SmartResponder or MailChimp, in principle, with 1000-2000 letters, you can use these services for free or almost free. These services have many advantages: analytics, user-friendly interface, many settings, speed of work, and the probability of getting into spam is below average. It's really convenient and inexpensive! If there is little experience and ingenuity in this topic, then this is the best solution.

For example, MailChimp, and this is the undisputed leader of this market, you can send 12,000 letters a month to 2,000 addresses absolutely free of charge, of the minuses, only the English-language interface.

At UniSender you can send 1500 letters for 100 mailboxes for free, but there is a free test drive, after registration, you can send up to 50,000 letters there, but only once.

At SmartResponder free plan for 1000 subscribers up to 50000 letters per month, which is also very interesting. But for me it seemed too simple and boring.

Can you have your postal raise the server to VPS/VDS, in the cloud or on your own hardware, this is already more interesting and close to me, but it is time-consuming, the setup, as a rule, is delayed. If you already have a company website, you can arrange a mailing list using the engine (CMS) on which the site is made. As a rule, in most CMS there are tools for sending e-mail, notification of registration, password recovery, Feedback and the like, but I have not seen a convenient tool for mass mailing in any system.

There are few ready-made free tools, and even fewer full-featured ones. Writing your bike is wasting time on debugging, if only for the future. I’ll note right away: most often letters from the site are sent via the php mail function, this is a very simple and easy way to create scripts, but the likelihood of getting into spam and the load on the server is very high. For mass mailing, it is better to use the smtp protocol and a mail server, your own or a third-party does not matter.

Why? The fact is that when using the mail function, anti-spam filters immediately see that the letter was sent automatically by the message headers. And the smtp protocol implies authorization, I think many have configured the mail program to send letters via smtp from the free mailers Yandex, Mail, Google and others. Plus, when using an smtp server, you can increase the credibility of the letter using DKIM and SPF, but this is already a technical jungle, I can only say that you need to configure everything on your own server, and most popular mail services, such as Yandex Mail, are already configured and working.

I have already made a site for my friend for a long time, it is spinning on a regular shared hosting, next to my other sites. Corporate mail is made on Yandex.Mail for domain.

Small digression: what is corporate mail? This is the mail in which you are an administrator, and you can decide which mailbox names, within your domain, will be. For example, you have a domain (site) example.com. You can make mail like moi_mail@example.com, ego_mail@example.com or info@example.com. Why do you need corporate mail?

It is solid, it inspires confidence, it is convenient, there is full control over mailboxes. After all, if you have a working mail on mail.ru, for example, vasya_contora@mail.ru and petya_contora@mail.ru, you cannot forbid someone to make a mail kolya_contora@mail.ru, and this can already bring problems.

If you already have a domain, then you can make corporate mail by raising your own mail server and, preferably, a DNS server, hiring an administrator to make the necessary settings, or use the paid services of various hosting providers (most have mail for the domain), or use the free services of Yandex which I recommend to everyone. Their mail for the domain is absolutely free and convenient, with a limit of 1,000 mailboxes (upon request, the limit is increased to 5,000, then 10,000 and 50,000, I saw more only once from one Internet provider of a Russian scale, but I don’t know if it’s free or not, lie I won't).

For mailing, I used an absolutely free script, or rather a module for CMF Cotonti. In my time, I used various less popular content management systems (CMS) and frameworks, and I really liked the Cotonti system, it is distinguished by the convenience of a CMS and the flexibility of a framework, so it is often categorized as a CMF. It is a very flexible and easily extensible modular system, it is very convenient to add it to your needs, so there are a large number of plug-ins / modules for it.

There is a plugin for mailing letters - cwsender, and for using the smtp protocol - phpmailer. More information can be found and read on the Internet, from the pluses I will note: an unlimited number of recipients in the mailing list, the ability to run the script through the cron scheduler, which is available on most hosting, the ability to specify the number of letters sent per script run, the use of letters in html format.

Eventually: for convenience, I made a new mailbox in the corporate mail info@example.com, installed CMF Cotonti with the cwsender module and phpmailer on the subdomain of the main site, compiled a mailing list, from , like company_name:e-mail address(about 1500 recipients in total), specified a letter template for mailing and set up a script to send 20 letters every 15 minutes from 08:00 to 19:00 via the Yandex server. By doing this, I tried to minimize the likelihood of getting into spam filters, if you need to send more letters and faster, then you can experiment, and carefully weigh and think everything over. Sometimes it’s better not to rush, but to do everything beautifully and competently. In my case, all letters looked like real ones, sent manually by a person, one letter - one real sender - one recipient, the name of the company to which the letter was addressed was indicated in the subject and body of the letter. 1-2% of emails got into spam, mostly in Gmail, it turned out like this, I guess, because in one of the sendings 18 out of 20 emails were addressed to recipients with mailboxes on Gmail, apparently Google received several emails with similar text and one The sender decided to play it safe, and therefore it is necessary to select the number / intervals of departures.

And a lot depends on the quality of the hosting/server: free/cheap hostings can be in spam databases, the smtp server itself can screw you up. And many have limits on the number of letters per hour / day, for example, Yandex, for corporate clients, a limit of 3000 letters per day from one mailbox or 5000 from all mailboxes of the domain, some have a limit of 100-200 letters per hour, well, etc. groups and compose letters, informing customers about promotions and special offers, once set up and you sleep peacefully.

Well, like everything. Let me remind you: this is my opinion and my reasoning, if someone disagrees, then welcome to the debate. If any questions arise, I can tell you more.

And remember: spam is bad, but e-mail marketing is good, profitable and convenient!

You have probably already noticed thatwhen receiving letters from some authorsin the "to" section there is a list of several dozen emails of different people. Moreover, neither you nor these people gave their consent to the fact that these emails were “exposed”. Naturally, one of the recipients will unsubscribe from this mailing (we are all tired of the flow of spam to our mails). But one thing is certain - all recipients will treat the author of the mailing list as a non-professional person. And they are unlikely to agree to accept his proposal.

How to do so, so as not to send a letter to each addressee separately and at the same time "not to shine all in front of everyone"?
Almost any mail service allows you to do this.

Let's consider this possibility on the example of the most popular email for business mailings gmail.com

Usually, you use the Compose window to send a letter. By clicking on it, you see a new "New Message" window, into which you insert everything you need to create and send the letter itself.

In the "Recipients" window, we usually insert the emails of our recipients.

Copy means "exact copy". This field is used when you just want to send an email to someone who is not the primary recipient. This way you can keep the person in the loop while letting them know that they don't have to reply to the email. But all recipients of this letter see each other's addresses (and even names).

Bcc, on the other hand, means "exact hidden copy". It works the same as Cc, but this field hides all recipient addresses.

Thus, using this field is one of the best ways to send an email to a large number of people and maintain privacy. So, do not spoil the relationship with them. Using this feature, you can insert up to 30 emails. And this means that with one click of a button you can send this letter to 30 recipients at once, without showing their emails.

And, if necessary, you can insert an image into the body of the letter ( 4 ) or attach a file ( 5 ).

This mail gives maximum amount editing options.

Similarly, you can send a letter to several recipients at the same time by mail yandex.ru.

Only there are fewer opportunities for editing the text of a letter on this mail. Therefore, I will only show the procedure for sending letters.

Click on "Write" and then in the "To" window ( 1 ) paste the email address of the first recipient, and then select the "Copy" function ( 2 ) or " Hidden copy» ( 3 ). Depending on whether you want all recipients of your letter to see all emails or retain their right to confidentiality of addresses, choose one of the functions. To add each next email to the list, you must click on the button with the image of a man with a plus sign in front of him ( 4 ). Then you can select your permanent recipients from the drop-down list or enter their emails manually.

Pictures can be downloaded from Yandex Disk and files can be attached too, as usual.

Click on the "Write" button, a window appears in which, when you click the mouse in the "To" window ( 1 ), a drop-down list appears with a list of your permanent recipients ( 2 ). You can choose from this list what you want. Or just paste your desired email destination manually.