home » Business types » Business plan download diesel fuel trade. Gas station business plan - how to open a gas station from scratch and own a network of gas stations in a year? What is more profitable - coffee or gasoline

Business plan download diesel fuel trade. Gas station business plan - how to open a gas station from scratch and own a network of gas stations in a year? What is more profitable - coffee or gasoline

Retail petroleum products is traditionally a high-margin business not only in Russia, but also in almost all countries where motor vehicles exist. However, this business plan uses two strategic concepts, allowing you to confidently enter this highly competitive market and receive your guaranteed profit.
The first trend is related to the fact that, despite all the economic difficulties in the country, the automotive market, after some consolidation and even recession, is steadily growing by at least 2-3% per year. It is worth noting that over the past 10 years, the Russian car park has actually doubled and reached the mark - more than 56 million cars. This is approximately 250 - 300 cars per 1000 people. This trend will continue in the future as Russian market still far from saturation.

Second base element business concept is the fact that motor fuel belongs to the category of goods with inelastic demand, and is in demand by the population as well as the main food products - bread and milk. A significant positive here is that the gas station business is fully protected from inflationary costs and the rise in fuel prices, in some cases even exceeding inflation rates, allows you to get additional part arrived. Over the past five years, the average prices for motor gasoline in the country have increased in the range from 30 to 44%.

In addition, it should also be borne in mind that the increase in the number of electric vehicles on the roads carries minor risks for the fuel market. These risks are still minimal, and over the next few years, the filling station business will be highly profitable even with a high price of entry into this market.

The amount of initial investment is 3 710 000 rubles.

The break-even point is reached On the second month of work.

Payback period 17 months.

Average net profit 230 000 rubles.

2. Description of the business, product or service

The petrol station is located on the border of the city between the suburban area, the industrial area and several residential areas, which provides access to the main categories of customers. The nearest gas stations of competing companies are located 10 km and 15 km.

The main types of motor fuel sold at filling stations comply with GOST 32513-2013, GOST 1667-68:

automobile gasoline "AI 98 - premium" (for cars of the "euro-5" standard);
automobile gasoline AI 95;
automobile gasoline AI - 92;
diesel fuel - diesel fuel.

The purchase of motor fuel is carried out directly from regional wholesale dealers of petroleum products, with an average margin of no more than 20-30%.

The operation of the gas station is carried out around the clock in a semi-automatic mode, under the control of a shift operator. In the future, expansion of the range of gas station services is being considered - this is the opening of a small round-the-clock cafe, a tire shop and a car wash.

Strengths of the project:	Weaknesses of the project:
constant demand for motor fuel; a large selection of sales channels and fuel supplies; quick adaptation to a rapidly changing market the possibility of forming an individual approach to customer requests in terms of supply and discounts.	competition from local gas stations, network dealers of petroleum products; poor quality work of staff risks of frequent damage and failure of equipment
Project features:	Project Threats:
expansion of business by increasing the range of filling station services; opportunity to work with corporate clients; the possibility of creating related types of business - retail outlets, cafes;	high competition in the market; rising prices for gasoline and other fuels; a sharp increase in rent; termination of the lease agreement; a decrease in the purchasing power of the commercial sector and a decrease in demand for fuel from car owners.

3. Description of the market

To characterize and analyze the local market for the sale of motor fuel (petroleum products), it is possible to use with sufficient accuracy data relating to the general dynamics of the fuel market, both in Russia as a whole and in its individual regions.

For practical purposes of studying any local market, the values of three main parameters must first be taken into account:

Competitive environment of the fuel market and distribution of its shares between the main players. In general, the fuel market in the country, where the majority of gas stations operate, can be described as a monopoly, where the predominant position, about 80%, is occupied by large oil companies (vertically integrated holdings). These are such well-known federal brands as Lukoil, Rosneft, TNK BP, Gazprom Neft, Surgutneftegaz and others. The share of fuel holdings exceeds 35% for retail markets 50 subjects of the Federation. In every third region it reached 50-60%. Rosneft dominates in 15 regions, LUKOIL - in 11, Surgutneftegaz - in four, TNK-BP and Gazprom Neft control three regional fuel markets each. According to the FAS, the total share of the largest oil companies in the motor gasoline market exceeds 70% (source www.gks.ru).

Now in the territory of the Russian Federation, out of 24-25 thousand gas stations

(filling stations) and only 8 thousand are part of large monopoly companies, but the sales volumes at the same time account for more than 50%.

That is, the sales volumes of monopolists at their corporate gas stations are on average 3 times higher than at independent gas stations. On average, for each of the regions of the country, an entrepreneur entering the market as an independent seller of motor fuel can count on a maximum of 30% of the market, which, in turn, is also divided among independent filling stations.

Market volume. The basis for calculating the market capacity is data such as the number of cars in a particular region per inhabitant, the average length of the road network (route), preferred types of fuel and the use of certain formats of gas station services.

According to the analytical agency Avtostat, as of January 1, 2017, about 41 million cars were registered in Russia.

You can also take into account such a figure as the number of cars per gas station on average in the country.

The length of motor roads in Russia is 1 million 396 thousand kilometers, and one gas station accounts for 56.9 kilometers. An analysis of roads, for example, in the Kurgan region shows that out of the total number of roads: 730 km of federal roads, 2035 km of regional, 5863 municipal and 8597 local. Of these, 8955 km of paved roads. Then one filling station accounts for 44 km of paved roads. Thus, the average gas station, if located on the highway within 40-50 km, can count on serving 2000 - 2500 cars.

Characteristics of the target group of customers and analysis of their preferences. Each of the categories of motorists (private, corporate, freight transport, official vehicles) has its own preferences in the market, which ultimately translates into demand for certain filling station services, types of fuel.

77.7% of the surveyed motorists prefer to refuel at large gas stations;
20.3% see no difference;
2% say they use the services of small gas stations.

Thus, a small-format gas station can expect a market share of 22-23% of all motorist customers, attracting them not only with prices, additional services, but also with fuel quality.

4. Sales and Marketing

5. Production plan

To formalize a gas station business in accordance with the legal and regulatory requirements of the laws of the Russian Federation, two processes must be implemented to obtain documents allowing commercial operation.

The first point is related to the registration of gas stations as a business. The best option for a small gas station is to register it as an individual entrepreneur. This format of legal registration has already been worked out quite clearly in tax inspections. If the application is filled out correctly and the founder's passport is provided, the whole process will take no more than 3 working days and will cost no more than 10,000 rubles. (opening an account, making and registering a seal, registering with off-budget funds).

The second point is connected with the design of the gas station as an industrial facility, moreover, having the highest category fire hazard during operation. In order to start construction, commissioning and further operation, it is necessary to draw up the following documents (in general order sequence of working with them):

Conclusion of a lease agreement with the owner of the land plot (for 49 years).
Obtaining a permit or land allocation for the construction of an object of increased danger from local authorities (city or district departments of architecture).
Obtaining a permit for the construction and opening of gas stations with the approval of the local executive authority (city mayor's office or municipal committee, city duma).
Getting approval for project documentation gas stations from local divisions of Rostekhnadzor.
Obtain permission from the SES for fuel trading;
Obtain a license for the sale and storage of fuel and lubricants in the regional branch of the Ministry of Fuel and Energy;
Obtain permission from the local fire service of the Ministry of Emergency Situations to store fuel (you need to equip the station with all fire fighting equipment);
Conclude an agreement with a company for the removal of garbage from the territory of the gas station;
Conclusion of an agreement with a municipal company for carrying out deratization;
Have appropriate quality certificates for each batch of fuel from suppliers.

In addition, all filling station equipment must be certified for compliance with the requirements of technical operation and compliance with fire safety rules. This applies not only to fuel distribution equipment but also gas station computers. Even furniture used by gas station personnel must undergo antistatic treatment, for which an appropriate certificate must be obtained from companies licensed by the Ministry of Emergency Situations to carry out this kind of work.

As shows Russian practice, to complete all permits, starting from the construction of the gas station to its final commissioning, it will take about 3-4 months of intensive work with departments and other official authorities. At the same time, the amount financial resources, spent on the entire registration procedure, can be in the range from 200 to 500 thousand rubles for one gas station alone.

For the practical implementation of the gas station project, this business plan considers the following option for choosing a location, building premises and purchasing equipment.

Choosing a building site. In order to ensure necessary profitability The gas station is located on a land plot located on the border of the city and the suburban area, in close proximity to two residential areas and on the highway leading to the industrial zone. The area of the land plot is 900 sq. m. m., which is enough for the simultaneous maintenance of 4 cars. Refueling is carried out by 4 fuel dispensers with different grades of fuel. The site also houses a gas station pavilion with an operator service, a room for fire-fighting equipment, and fuel storage tanks. It is planned to place a flyover for inspection of cars by customers of the gas station.

Room. To accommodate operators, equipment of office premises, as well as taking into account the prospect of opening a small retail outlet, it is planned to build a gas station premises with an area of 65 sq. m. For construction, a pavilion-type block frame structure will be used, as well as a covered overpass designed to service 4 cars at the same time.

Equipment. To equip gas stations with the necessary fuel, control and fire-fighting equipment, standard kits are used directly from manufacturers and their official suppliers.

The list of equipment is as follows:

1. 4 metal tanks with stainless coating for storing 4 grades of fuel with a capacity of 30 cu. m each.

2. Emergency fuel storage tank - 20 cubic meters. m

3. Fire tank with a capacity of 10 cubic meters. m.

4. Fuel dispensers with electronic fuel consumption sensors

5. Automated control system for gas stations, integrated with card payment systems, POS payment terminal and peripheral computer equipment.

as finished technological solutions you can use the standard software complexes for filling stations from manufacturers (brands) - SCADA TRACE, IT Oil, S&B, Smart Oil, SetOil.

6. Fire fighting equipment. Its kit includes fire extinguishers (powder, carbon dioxide, foam), sand, buckets, shovels, crowbars, as well as a fire alarm system and a stationary water extinguishing system.

7. Security and video surveillance system.

6. Organizational structure

For the full operation of the gas station in the format of this business plan, the following employees are expected to be involved:

1. Manager. The area of competence of the manager of the gas station includes general management, uninterrupted supply of fuel, control over the implementation of the sales plan, primary management reporting, direct work with fuel suppliers, corporate clients. Applicants for this position should preferably have a relevant education in the field of transport logistics or business management.

2. Art. master technologist. The duties of this staff unit include direct control of the operation of all gas station equipment, timely detection of malfunctions, taking measures to eliminate violations, monitoring the condition of critical equipment, and replenishing consumables, spare parts. For this position, it is desirable to take a specialist with a specialized education as a technologist or engineer, with at least 5 years of experience.

2. Operator. The operator's responsibility includes direct servicing of gas station customers, dispensing fuel, working with a special program for accounting for fuel and the movement of funds, collection of proceeds at the end of the shift, accounting for dispensing fuel.

An outsourced specialist is involved in accounting.

The payroll calculation for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

Sales plan for 24 months, seasonally adjusted, investment efficiency forecast and calculation economic indicators business is represented in the financial model.

8. Risk factors

According to its main characteristic, the gas station business belongs, on the one hand, to highly competitive types of commerce, and on the other hand, it has a significant risk associated with technological and fire safety. In general, all the risks inherent in this area entrepreneurial activity, look like this:

Commercial risks. In this group of risks, special attention should be paid to the actions of the closest competitors, and in the first place, the filling stations of network monopolists on the local fuel market. To eliminate independent dealers from the market, they can apply price dumping and a more expanded line marketing tools customer loyalty. The main measure to counteract this risk is to work with a certain target group consumers, for example, establishing long-term partnerships with commercial companies having their own car park.

Another commercial risk that poses a serious threat to small and independent gas stations is a sharp increase in fuel prices. Under these conditions, the buyer instantly switches to the services of chain filling stations, which can keep the price at a favorable level for them for a long time, thus taking away some customers from independent filling station operators.

An important commercial risk is a general decrease in the purchasing power of customers, which leads to a decrease in gross revenue over a fairly long period (people begin to reduce the total number of trips). This risk can be counteracted only if the independent gas station has a significant margin of financial strength and the business is not burdened with a credit burden.

Technological risks. As a rule, this group of risks includes unfavorable man-caused factors that can lead either to a partial stoppage of the business or its complete cessation. This includes equipment failure, unskilled actions of personnel. To neutralize such risks, it is necessary to apply not only the methods of insurance of the entire business or civil liability for damage to third parties, but also to constantly conduct trainings, teaching a person how to act in certain cases.

Legal risks. This group of risks includes such negative factors as, for example, stricter requirements for filling station equipment, fire safety by regulatory authorities, price regulation of the fuel market by local (regional) authorities. Very often, such requirements are of an unexpected nature, requiring entrepreneurs not only to quickly respond to the elimination of identified violations, but also to invest additional financial resources.

As a conclusion, it should be noted that gas stations are gradually changing their usual format of working with customers. It doesn't just come down to the fact that at the gas station you can buy some types of automotive chemicals, or make small repairs, have lunch or buy a cup of coffee. Many gas stations, especially in Europe, Japan and China, are beginning to adapt to the new type of car owners. These are primarily hybrid cars and electric vehicles. And gradually, such familiar gas stations will turn into stations for recharging and changing batteries, as well as for providing car sharing services, when anyone can rent an electric car (electric moped) for a short trip around the city and its immediate surroundings.

Gas station business plan - is it profitable? Analytics of the fuel business market in 2019. Organizational, production and marketing plan + settlement part + Overview of the features of mini gas stations.

As long as liquid fuel vehicles drive in our country, there will always be demand for gas stations. Although the niche is not in high demand in 2019, it still makes sense to develop a gas station business plan and put it into practice. Today we will talk about exactly how to open a gas station in Russia + we will discuss what features of doing business in the fuel trade exist in order for 2019-2020.

Is it profitable to open gas stations?

Business niche studies show that the gas station market is gradually reaching the peak of its saturation. Large gas stations are now available even in small towns, and if we take into account million-plus cities, then the competition here is simply huge. Customers want to receive a quality product from fuel suppliers, and if they cannot provide the latter with such, there is no hope for the success of the business plan as such.

Benefits of filling stations as a business:

stable demand for fuel from gas stations in all regions of the country;
many channels for the supply and marketing of products;
a high level of adaptation of filling stations to a constantly changing market;
the business can flexibly adjust to customer requests in terms of supply volumes and fuel discounts.

Many experts believe that the new business plan model for gas stations should provide for a vertically integrated structure, namely, the refinery-gas station. Large expenses for fuel transportation force entrepreneurs to increase the cost of products sold, as a result, low competitiveness and a high risk of losing business.

Negative side of business:

high level of competition from other filling stations with more profitable terms fuel supply, or franchised;
low-quality work of gas station employees;
the likelihood of damage or complete breakdown of business equipment.

In addition, there are other threats to the business plan of filling stations - an increase in fuel prices with a decrease in demand, jumps in rent or a complete termination of the lease agreement for the area for filling stations, a decrease in the purchasing power of the population, and so on.

The business owner can mitigate some of the risk by expanding the scope of the project plan. This includes an increase in the range of services, cooperation with corporate fuel customers, the opening of related business areas - cafes, mini restaurants, and so on.

Recent market trends indicate a gradual modernization of oil refineries, which will eventually lead to the complete saturation of the filling station niche with high-octane fuel. In this regard, the profitability of the business will increase by 30% -40%, at least, which means that the development of a gas station business plan will be a completely acceptable solution for both individual entrepreneurs and LLCs.

How to write a gas station business plan from scratch - step by step instructions

Any project must have a documented action plan, otherwise, no one will even consider the idea of investing funds. The only solution in this case is the development of a quality business plan. There are a lot of nuances in this matter, therefore, it can be simply unrealistic for a novice entrepreneur to deal with all the questions on his own.

Specialized offices or private traders can simplify the process of working on planning a gas station business, however, why lay out the extra 30,000-50,000 rubles if most of the information on organizing this business can be found on the Internet, in particular, in the content of this article.

1) The state of the sales market today

You can not rush into any business with your head, without making a full analysis of the state of the market of the region/country. When working with gas stations, for local research, you can use regional or national dynamics, since the oil refining industry, in this aspect, works everywhere at almost the same level.

For clearer results, the gas station business plan should take into account 3 research parameters. Let's take a closer look at each of them.

Parameter number 1. Market environment and share distribution

For Russia, filling stations are a monopoly market. More than 80% of filling stations of various formats are concentrated in the hands of large holding companies such as Lukoil, Rosneft, TNK and others. In the retail part of the business in the constituent entities of the Russian Federation, holdings account for about 32% of the total volume.

Filling station market coverage by region:

Rosneft - the business has taken the lead in 17 regions of our state in terms of the number of filling stations and the volume of fuel sold;
LUKOIL — the business occupies a leading position in 14 regions Russian Federation;
Surgutneftegaz - coverage of 4 regions of the Russian Federation;
TNK-BP and Gazprom Neft - 3 regions each.

If we take into account only gasoline, then almost 80% of the market is captured by the holding business. The total number of gas stations on the territory of our state is now more than 30,000 points. The number of gas stations that are included in the group of leading companies is no more than 9,000, however, the share of sales at these gas stations exceeds 50% of the total volume, which indicates the complete helplessness of small businesses trying to carve out a place in the sun in this niche.

It follows from this that the sales volumes of businesses from ordinary gas stations are 2-3 times lower than those of more promoted chains. When entering this direction from scratch, an entrepreneur may hope to cover only 25% -35% of the market, and then he will have to compete with other private traders working on the same scheme.

Parameter number 2. Capacity

This parameter for calculating the profitability of a business includes the number of vehicles in the distribution area under consideration, which accounts for one citizen of the country. In second place in importance is the rolling of the road network, the priority in the type of fuel consumed and the demand for additional services at the gas station.

The data of "AUTOSTAT" in 2019 show that more than 43,000,000 cars of a passenger type are now driving across the territory of the Russian Federation. The average length of the roadway is 1,500,000 kilometers. If we take as a basis the number of gas stations, which was discussed above, then one gas station will have about 70 kilometers of road density.

Taking into account the variable number of cars, we get about 2,600 cars that can be served by one gas station. Naturally, this business miscalculation cannot be called accurate, since subjective factors are not taken into account - the reputation of the gas station and the level of its services. Nevertheless, even the given data should be enough to present the general situation in the motor transport market of our country.

Parameter number 3. Target customers + their preferences

With regard to customers of filling stations, everything is clear - these are motorists of various types of transport with a gasoline / diesel engine. Another question is which gas stations these people prefer. Is it rational from scratch if only the IP himself and a couple of his friends know about her reputation?

Customer preferences regarding the choice of filling stations:

70% of respondents answered that, in most cases, they refuel their vehicles at popular filling stations of holding networks;
25% answered that for them there is no particular difference at which gas station to buy fuel;
5% prefer to refuel only at small gas stations.

From the foregoing, it follows that the average business plan for a mini gas station or its full-fledged analogue can count on only 30% of the client base. The rest will be taken by the monopolists.

The bottom line is that gas stations from scratch are not such a profitable investment in 2019. Although the market has not yet reached the peak of demand satisfaction, the likelihood of being squeezed between the "pillars" of the oil refining industry is extremely small. The only option - franchise work or launching a mini gas station with a list of additional services for its customers.

2) Which filling station format to choose?

In this section, we will focus on the classification of gas stations in accordance with NPB 111-98. It should be clarified that there are a lot of requirements in the document. The main ones are ensuring fire safety, since the gas station itself is a dangerous facility. The business plan under consideration will relate to public stations. There are also departmental gas stations, but only cars of certain companies can refuel at them, and it is unlikely that any influential organization will want to conclude a contract with a new mini gas station.

Types of gas stations:

classical.

A variation of the gas station business plan, which is most often found on the territory of our state. Fuel storage tanks are located underground, and oil products are distributed through dispensers (TRK);

block gas station.

The fuel dispenser is located directly above the fuel storage unit of the gas station, which makes it possible to make the equipment a single module. Relevant for mini business;

container gas station.

Another mini version that includes combined storage units and dispensers. Storage locations are above ground. There are 2 types of container filling stations, which are divided depending on the capacity of the tanks - "A" (more than 20 cubic meters) and "B" (less than 20 cubic meters);

modular gas station.

One of the best options for a business plan that focuses on a mini format. The container and the fuel dispenser have a single design. As with container gas stations, modular ones have a similar division into type "A" and "B";

mobile gas station.

As the name implies, the fuel storage and distribution system has a chassis implemented as a trailer. The designs show themselves well in a mini business, however, only its liquid counterpart, gasoline, can be sold here as a fuel.

There are more than 7 varieties, however, let's say right away that it is unrealistic to join a business niche purely on this product, therefore, a gas filling station should not even be considered as a start of a project for a novice entrepreneur.

Optimal for the business plan in 2019 are classic gas stations and modular / mobile gas stations that can easily change location. The first option will require more substantial investment in the business, but the income of such a gas station will be much higher. Block-type mini gas stations can be used as a reconnaissance of the situation at the start of a business, or as an additional source of profit.

3) Organizational issue of business

Any business in our country should be taxed, and therefore, registering a business is an integral part of the plan, which should be included in the organizational part of the project. Depending on the method of implementing the idea of opening a gas station, an entrepreneur can go in two ways - individual entrepreneurship(IP) or a limited liability company (LLC).

Mini gas stations cannot be called a large-scale business, respectively, a person will be able to find money for the implementation of a business plan on his own, which means that an individual entrepreneur will become the optimal form of ownership.

A classic gas station, or their network, requires a more substantial investment. Due to the participation of investment funds, it would be reasonable for a businessman to consider the form of ownership of an LLC, since it is not allowed by law to raise money from outside with an individual entrepreneur.

IP	OOO
A relatively simple registration procedure, you only need 3 documents: a passport, an application for registration, a receipt for payment of state duty (800 rubles)	The registration procedure is more complicated, you need more documents and pay more state duty (4000 rubles)
You can’t delegate a business, divide it into shares, you need to manage it yourself	There may be several co-founders and the responsibility of each within its share

Not needed authorized capital, do not need a current account, printing	Authorized capital is required (at least 10,000 rubles), as well as the Charter of the LLC, a current account and a seal are required
Registration at the place of residence and submission of reports at the place of residence	Registration for any legal address within the Russian Federation
There are restrictions on the types of activities	The LLC has no restrictions on the types of activities
You can do without an accountant, there is no need to keep strict cash records, a small amount of reporting	You can’t do without an accountant, the volume of reporting is quite large
Responsibility within the limits of one's own property, even after the closure of the IP	Responsibility only within the authorized capital
The amount of fines is much lower than that of an LLC (up to 50,000 rubles)	High amounts of fines for the same violations as for individual entrepreneurs (up to 1,000,000 rubles)
Taxes either 6% (income) or 15% (income minus expenses), plus insurance premiums to the Pension Fund (minimum RUB 23,153.33)	It is more difficult with taxes, plus the founders of the LLC pay 13% of the profit (since 2015)
Low reputation and prestige for large companies	Reputation and prestige are considered quite high
Easier to open branches, even in other cities	To open a branch, its registration is required, while the possibility of applying the simplified tax system is lost
Easy withdrawal of money for your own needs	It is difficult to withdraw money, because. formally they belong to LLC
There is no possibility to sell, buy or re-register IP	Selling, buying or reorganizing an LLC does not cause problems
You can use the patent tax system to reduce costs	The patent system of taxation cannot be used
It is difficult to expand the business by attracting investments and new co-founders	You can easily attract investments from a successful LLC, register new co-founders, and expand to an OJSC
No need to document all business activities	Strict documentation of all business activities is required
Just close your IP	The procedure for liquidating an LLC is much more complicated.

To make it easier for you to decide on the form of ownership for the future gas station business plan, we have provided comparison table two options. Analyze your financial potential in detail - if you can provide for the business yourself, then the priority is for individual entrepreneurs, and if you have to go into large debts, then it is better to focus the business plan of the gas station on raising funds from investors and follow the path of an LLC.

The second important documentary issue on the business plan of a traditional or mini gas station is business permits. The property in question has an increased level of fire danger, which means that not in every place you are allowed to build a gas station from scratch, or to have a mini mobile gas station.

List of permits for the launch of filling stations:

Lease contract. Enter into a contract only after making sure that the selected territory meets all the requirements from the regulatory authorities. If there is a plot in private ownership, a document confirming this fact officially is required.
We go to the city / district architectural department to obtain permission for the construction of gas stations for your business plan.
We visit Rostekhnadzor and get approval for the project of the mini gas station itself.
In SES, an entrepreneur receives documentary approval for his own business plan regarding the fuel trading process.
We walk to the regional office of the Ministry of Fuel and Energy and obtain permits for the sale and storage of fuels and lubricants.
The next item is the most problematic in the gas station business plan, since it is necessary to provide for all ways to reduce the level of fire hazard of the construction / use object. Only full compliance with all norms and requirements will allow the entrepreneur to get documentary permission from the Ministry of Emergency Situations.
Agreement on the removal of garbage from the territory of the gas station.
Agreement with municipal organization regarding deratization.
Certification of the quality of the received fuel for filling stations from product suppliers.

The list is presented in order of priority, therefore, it can be used as a checklist for the organizational part of your business plan. In addition to the agreed list, which is the base for 99% of the gas stations, the entrepreneur must also take care of the certification of the equipment itself, which will be used on the territory of his gas station. The list includes not only columns and storages, but even PCs that will be used at the point of sale. Furniture for gas station personnel also needs to be certified by anti-static companies.

The practice of business at gas stations in our country shows that it takes from 60 to 120 days to obtain the entire list of permits. The cost of this process is also not cheap - from 300,000 to 500,000 rubles per one point of sale of fuel products. Despite the need to collect a huge pile of papers to open a mini-business, there is good news for the entrepreneur - licensing under the business plan of gas stations is not required.

4) Production plan for gas stations

When the entrepreneur overcomes the paper issue, which is one of the most difficult in the business plan under consideration, it will be possible to proceed to the production part - installing equipment, searching for personnel and organizing a place for gas stations. By the way, some points of the organizational plan will be decided as the production progresses, because, for example, you will not be able to physically receive certificates for equipment without having it in stock.

1. Place under the gas station + organization of the production process

The location of the gas station is one of the main factors for the success of a business. Priority should be given to areas near transport interchanges, highways or mini / large parking lots. In addition, it should be provided that the gas station is not out of the way in relation to settlements, as this will reduce sales volumes by several times. Look for places where there are no advertised monopoly holdings and there is a high level of demand.

We agree that it is incredibly difficult to find a territory that will meet absolutely all requirements, however, the more conditions are met, the higher the profitability of your gas station business plan will be in the future. Before concluding a lease agreement, it is advised to order an independent examination of the suitability of the site for the ODS.

Plan of the premises at the gas station:

trading room.

An extra source of income doesn't hurt. If the business plan provides for a mini gas station, this item can be overlooked;

An integral object for both the staff and customers of gas stations;

warehouse.

Like the first point, in the case of a mini gas station, it may not be relevant;

locker room.

For use by petrol station personnel.

The main office is better located separately, for example, in the central part of the city. The interior of the business premises is formed based on the preferences of the business owner himself. In addition to the customer service premises, there will be 2 dispensers on the territory of the gas station - this is the best option for a classic gas station. In the case of mini gas stations, depending on the level of mobility of the modules, you can use both 1 fuel dispenser and a pair.

The order of the production process of gas stations:

The supplier's transport delivers the fuel and drains it into specialized tanks located on the territory of the station.
The owner of the car drives into the gas station to the fuel dispenser and inserts a gun into the tank. If you have extra money in the business plan for staff, this action can be provided by a separate employee of the outlet.
Payment of the desired amount of fuel at the checkout.
Penetration of the check by the cashier and the launch of the SEC bay.
End of the bay. Departure of the client and waiting for the next one.

When working at a mini gas station, the procedure may vary slightly, but the general algorithm, we think, is clear. The area of the site under the gas station depends on the format. With a mini gas station, this is from 300 square meters, and in the case of developing a business plan for a full-fledged gas station, from 900 square meters and more. It will be enough to allocate about 70 square meters of space from the site for the gas station itself.

2. Equipment and personnel at gas stations

The number of personnel for gas stations is formed based on the scale of the business being opened. Important point for each newly hired employee - professional training certificates. A person can get this crust at specialized courses in nearby cities. When applying for a job, the nuance should be immediately discussed with the applicant, since not everyone wants to spend 2 weeks on training, in some cases, at their own expense or during the deduction from the future wages. The average cost of the course is from 2,000 rubles.

The staff will consist of:

technical staff, that they will perform the duties of refueling vehicles, pumping wheels and other services provided for in the price list of a gas station;
a cashier who will be responsible for the calculation, and the possible preparation of coffee at the request of a gas station customer;
seller - if there is a mini store at the gas station;
repairman - is responsible for the operability of the equipment + helps in the provision of services for light repair of vehicles of dispenser customers;
security guards - 2 people who will work in shifts to ensure the security of your business;
cleaning lady - is engaged in restoring order both in the gas station and in the adjacent territory;
electrician - works under the contract and is called if necessary.

As a rule, accounting in a business plan is outsourced, therefore, here the entrepreneur will be able to save a little. The same applies to the position of manager, which the owner himself takes on. As the business expands, the final number of gas station employees can increase proportionately.

What equipment will be required:

stainless steel tanks (3-4 jokes) with a capacity of 30 cubic meters each. The exact amount is determined based on the types of fuel that will be sold at gas stations in accordance with the business plan;
fuel storage tank emergency situations- 1 joke with a volume of 20 cubic meters;
fire tank - 1 piece from 10 cubic meters;
dispensers, preferably equipped with sensors for the flow of fuel dispensed;
automated type system for refueling management;
POS terminal;
computers + peripherals to them;
fire safety equipment;
security system + video surveillance (optional).

In a relationship software solutions to manage a business, it is better for an entrepreneur to use ready-made systems from well-known manufacturers. The same S&B or Smart Oil will be the very thing. The exact number of pieces of equipment depends, again, on the format of the dispenser and its productivity in terms of fuel sales. It is better to purchase equipment for gas stations only from certified suppliers - this will simplify the procedure for registering a business and speed up the time for issuing some certificates by 20% -30%.

5) How to promote the business - marketing plan of the project

Before developing a marketing strategy, it is necessary to analyze some parameters. First of all - competition in the local market and the optimality of the chosen place for refueling. If the entrepreneur managed to knock out a site with a large influx of customers, and, at the same time, the absence of market monopolists, the business will go uphill much faster. We have described the prerequisites for this decision in detail in the analytical part above.

In second place is - range of services and prices. With mini gas stations, everything is clear - the sale of fuel + primitive service. With a traditional gas station, everything is much more interesting - this is a service station and a mini market, and a car wash + a bunch of different offers that can be useful for the client. The table above shows an approximate layout for a dressing with moderate "appetites". If desired, the margin can be made higher, however, the risk of customer churn will increase, and this is highly undesirable for a start-up business.

With regard to the indirect source of profit from filling stations, the situation is similar. The table above shows the optimal share ratio based on the level of demand for a particular gas station product.

The influence of the season in planning the operation of filling stations is a very insignificant factor that can be neglected. Taking into account the time for paperwork, rebuilding the site and the premises for refueling, it may take up to 12 months to achieve the optimal level of sales of fuel products - a pessimistic scenario. With a skillful advertising campaign in the gas station business plan, this period can be reduced by 60% -90%.

Business promotion tools:

a luminous stele with prices for gasoline / diesel fuel;
signboard;
balls for the first month after opening;
flyers advertising a new filling station;
accommodation advertising structures at traffic intersections and other places with a high level of traffic;
articles in print media;
Personal site;
advertising in local media;
advertisements on local radio.

It will not be superfluous to periodically hold promotions for discounts on fuel - this will attract more regular customers + increase the word-of-mouth effect, thereby reducing spending on advertising campaign business.

6) Settlement part of the gas station business

A business plan for gas stations cannot be called a quick payback project. According to statistics, more than 90% of businessmen return the investment no earlier than 4 years since the opening of the petrol station. Good connections or franchise work reduce the period to 3 years, however, this time period for a novice entrepreneur also cannot be called satisfactory.

One-time opening costs:

business registration - up to 400,000 rubles;
development, construction of a site for gas stations + installation of modules - 2,100,000 rubles;
advertising for business promotion - 90,000 rubles;
equipment in the minimum configuration - 1,200,000 rubles;
other expenses - 30,000 rubles.

In the end, only to launch the column itself, we need to invest about 3,820,000 rubles. If it all ended there, then the proposed business plan would not be so expensive, however, monthly expenses must also be taken into account.

Monthly business expenses:

wage fund - 250,000 rubles;
rent - 50,000 rubles;
depreciation - 30,000 rubles;
communal apartment - 6,000 rubles;
advertising - 15,000 rubles;
remote accounting - 10,000 rubles;
purchase of fuel - 3,500,000 rubles;
security of the facility or private security company - 25,000 rubles.

Apart from start-up capital for the opening, it will be necessary to provide for gas stations in the business plan and 3,886,000 rubles for monthly expenses , and this is only according to preliminary calculations. In practice, the amount can be much more - + 20% -40%.

The revenue part is formed on the basis of a markup, which will depend on demand and additional services provided to customers within the point of sale. At a discount rate of 10%, break-even current will be about 500,000 rubles, however, it will be overcome only after the gas station reaches high sales volumes, which will take from 7 to 9 months after the start.

Own gas station. How to become the owner of your own gas station?

Business plan for a mini gas station - features of a niche of economy gas stations

As you already understood, a full-scale gas station is not the cheapest pleasure, especially for a novice entrepreneur. A markup of 20% does not save the situation, as our people are used to doubling investments, and not being content with little. All of the above suggests a completely adequate solution - the opening of a mini gas station.

Popularity for mini gas stations came in 2012, when the facility was withdrawn from the influence of Rostekhnadzor. In 2019, the classification of stations is handled by the Ministry of Emergency Situations, the connection of the old authority of influence is made only if the business is located in a hazardous type of production.

Design features of a mini gas station:

Wall thickness.

There are single-walled and double-walled mini fuel containers. The first ones are allowed to be operated only outside settlements + their volume should not exceed 10 cubic meters. The use also requires the construction of a pallet, in addition to the transport platform, which makes the financial plan of the business more costly;

design.

Mini containers are equipped with a built-in pump for receiving fuel. The software filling should provide for a system for monitoring the interwall space with a warning function about depressurization. More details about other features of mini containers can be found in NBP111-98;

compartment volumes.

If a mini gas station is located on the territory of a settlement, then the volume of the chamber is less than 10 cubic meters, and the volume of the entire container is less than 40 cubic meters. When located outside the settlement, the chamber is not more than 20 cubic meters, and the entire container is not more than 60 cubic meters.

Non-compliance with the agreed standards entails the automatic transition of a mini gas station (KAZS) to another type of classifier, accordingly, the entrepreneur loses all the advantages of a container solution. With regard to the documentation for the mini gas station, here you need declaration customs union and registration certificate + eco / sanitary certificates.

Automating a mini gas station is much easier than a full-fledged gas station. It is enough to install an automatic remote-type remote control system that will dispense fuel using chips or smart cards. The price of one mini gas station is from 100,000 rubles. Taking into account the costs of registration and knocking out all permits, the total capital under the business plan will not exceed 250,000 rubles, which is a very attractive alternative to a multi-million dollar business with dubious payback periods.

It should also be understood that the mini gas station business plan will not be able to bring you multi-million dollar income, since the volume of fuel sold will be very modest. Even taking into account the markup of 30% -40%, the net monthly profit is unlikely to exceed the mark of 100,000 rubles.

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Scope of the gas refueling business plan

Aspiring entrepreneurs are often faced with the challenge of pitching and defending their ideas to investors, who carefully evaluate prospective performance before committing to investing. In order not to miss important details and get a complete description of your business, you need to use proven methods, which include gas station business plan

The method allows you to combine all the variety of information about the subject area and ideas into a single system structure, which is actually step by step plan business start-up activities. And the presence of a part containing digital calculations of economic performance indicators makes the document indispensable in the processes of attracting external financing.

Description

Files

Features of the industry and stages of activity

Opening a network of natural gas filling stations on a regional scale will require studying the specifics, determining the target segment and understanding the main integrated stages of operation. If everything is more or less clear with the target segment - these are owners of cars with gas equipment, then to describe the main stages and reflect them in gas station business plan, you will need to seriously study the market and the industry.

Business milestone example:

construction of a filling station, obtaining a license and permission to operate;
conclusion of a contract for the supply of liquefied gas;

fuel sales.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for the launch of gas filling stations

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales plan for the development of gas filling stations

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Gas filling station risks

7 - Conclusions

The gas filling station business plan is provided in MS Word format - it already contains all tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Tariffs

Feedback from our clients

Feedback on the gas station business plan

The business plan is made as correctly and competently as possible: all calculations are justified, the formulas are clear and you can substitute numbers in them, all sections of the plan are well developed. If you need to make changes, this can be easily done without violating the integrity of the document. Thank you for a very high quality work. Thanks to the business plan, we were able to see weak sides your project and refine them.

Vera Vasilievna, Deputy Fin. director, Rostov region

Feedback on the business plan of a transport company for cargo transportation

Very well executed business plan allowed to attract investments in the amount of 35 million rubles. to expand the transportation company for cargo transportation. Thanks to the professionalism, responsibility and attention to detail of the specialists from the plan-pro, the issue of investment was resolved positively.

Rostislav Birin, Samara

Feedback on the business plancar service

Sberbank approved a loan in the amount of 8 million rubles for the creation of a private car service . We thank the consulting company Plan-Pro for a good business plan: well-developed marketing research, detailed financial model, production and financial plans reasonable and realistic.

Rozozhina L. Novosibirsk

Start of work on the gas filling business plan

After a summary containing general description the project and information about its initiator, all the main stages of implementation are given, supported by the corresponding calculations of financial and economic indicators.

The essence of the project

Network of gas filling stations in the amount of XXX pcs. to service personal and official vehicles in the region.

Preliminary stages of preparatory work for the implementation of the gas refueling business plan

Before you start implementing the main content gas station business plan, it is necessary to think over and implement all organizational and functional measures that will ensure the further trouble-free implementation of the main work:

Creation and registration in government bodies legal entity.
Tax registration and conclusion of an agreement on opening a current account.
Obtaining permits and licenses.
Search for suppliers of equipment and fuel for such facilities and determine the terms of cooperation.
Choosing a place for construction.

Project structure

The structure of the gas refueling business plan will contain a description of the following stages of the project:

an industry-wide study aimed at understanding the causes of the dynamics of the main trends and forming a business development forecast for the coming years;
investment component of the project;
technology and equipment used;
operating costs;
proceeds from the sale of fuel and factors of its formation;
issues of personnel and their material motivation;
features of fuel network promotion;
calculation of the period through which the enterprise will reach self-sufficiency.

The Importance of Industry-Wide Research When Forming a Gas Filling Business Plan

In order for our gas station business plan began to make a profit, it is necessary to conduct a qualitative analysis of the market, assess the volume and dynamics of sales of the main competitors and understand under what conditions customers will be ready to consume services and purchase fuel from this particular company.

The result of such research will be the identification of those key success factors that allow you to take the right share of the market and build long-term relationships with consumers:

accessibility and convenience of location;
fuel safety and quality;
competitive prices;
experienced refuelers;
no queues.

Determination of the amount of external financing required

Money loves an account - this old saying fully reflects the position of most successful investors. To make them believe in the project and invest their savings as a partner, you need to describe the business in a quality and complete manner and make all the necessary calculations of investments and the planned return on them. To do this, download a sample from our website. gas station business plan which contains calculations of all the necessary financial and economic indicators, which will allow you to justify the project in a short time and interest potential investors.

Investment structure :

rent or buy land plots- XXX rub.
construction of filling complexes - XXX rub.
purchase and installation of the necessary equipment - XXX rubles.
delivery of fuel from suppliers - XXX rubles.
office furniture and office equipment, showcases and equipment for sale in a mini-market at a gas station - XXX rubles.
reserve fund for contingencies - XXX rubles.

In general, to open a business, it will take from 70 to 150 million rubles.

You will need a significantly larger amount of investment if you decide to create your own airline. contains all the necessary calculations, the approximate amount of investment to launch the project and other necessary data.

Reflection of technological stages and composition of equipment in the gas refueling business plan

Stages of technology implementation: arrangement of the site and construction of a filling station, delivery of the necessary commercial and other equipment, supply and filling of containers, recruitment and training of personnel, opening and start of sales.

For a complete implementation gas station business plan, it is necessary to provide its material base, with indicative list equipment:

industrial containers and cylinders for refueling cars;
compressor and measuring equipment for control of pressure and volumes of released gas;
fire extinguishing systems;
cash registers, office equipment and a list of mini-market equipment;
security and video surveillance systems;
elements of design and branding - signs, signs, etc.;
other types of equipment.

Income and expenses, payback period of the project

Operational financial support of the gas filling business plan

Financial support for current activities implies the availability of free cash to carry out all operating expenses. So these costs greatly affect the overall efficiency gas station business plan, we must make every effort to optimize them and meet the current needs of the company.

Operating expenses example:

rent and maintenance of buildings and structures;
energy resources and services of public utilities - XXX rubles;
settlements with suppliers and contractors - XXX rubles;
depreciation deductions - XXX rubles;
staff maintenance - XX rub.;
commercial expenses - XXX rubles;
administrative and hospitality costs - XXX rubles;
taxes and fees - XXX rubles;
other components of financial operational support - XXX rub.

In total, for the implementation of the project, XXX rubles will be required. monthly expenses.

Revenue structure and characteristics

Revenue provides coverage for operating expenses and should gradually withdraw gas station business plan self-sufficiency, when the accumulated income begins to exceed the total costs from the first stages of the project. To do this, it is necessary to ensure sales volumes corresponding to the planned values.

Demand will be affected by: competitive factors business:

choice of a place for construction;
quality gas from trusted suppliers;
the level of prices and the availability of bonus savings programs;
polite attendants;
minimum queues compared with competitors.

Sales revenue structure:

Individuals - XXX rub.
Legal entities – XXX rub.

The planned revenue part of the project is formed from XXX rubles. monthly income.

Taking into account the specifics of personnel specifics and salary costs in the gas refueling business plan

The main problem of such companies is the high turnover of staff, caused by not always a decent level of remuneration, harmful conditions work and tight schedules. To find really reliable and dedicated people, always consider the average level of material rewards in the industry and put in gas station business plan appropriate payroll.

Approximate company structure:

director - XXX rubles;
chief engineer - XXX rubles;
industrial safety specialist - XXX rubles;
accountant - XXX rubles;
hiring and training manager - XXX rubles;
marketer - XXX rubles;
specialist in attracting corporate clients - XXX rubles;
fuel quality control service - XXX rubles;
refuellers and cashiers of gas stations - XXX rubles;
drivers - XXX rubles;
cleaners - XXX rub.

Determining the return on investment period

If the planned indicators of expenses and revenues are met, the payback period of the project will come within 3-5 years. There are no macros in the financial model. All formulas are transparent and accessible to

The cash flow statement is the most important document of any business plan. It contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

Differences of a professional approach to business planning

What is the difference between a self-composed project and a similar document prepared by specialists of a professional company? The main thing is the level of elaboration, attention to detail and significant experience in the field of designing new types of business.

To appreciate all the advantages of a professional approach to planning, download on our website a full-fledged ready-made gas station business plan, with all the calculations of financial and economic indicators necessary to attract investment. Or order an individual turnkey business plan that will allow you to take into account all the issues of your enterprise. This approach will allow you to get a qualitative justification for your business and appropriate funding for its implementation.

Gas refueling is an area that will develop for many years to come, against the backdrop of rising prices for oil and refined products. To get into the flow and launch your business in a quality manner, use the services of professionals who have developed dozens of quality business plans.

The article below is a finished version of an economically calculated gas station project. All information and calculations are provided by experts. Therefore, the gas station business plan can be used to draw up individual business planning. Also in this article it will be found out how much it costs to open a gas station in Russia and what is needed for this.

Summary

With , the summary is the most important part of the entire main document. Since it contains all the necessary information about the project being developed, its concepts, as well as prospects. All leading experts assure that the further receipt of investments depends on the resume drawn up.

Objective of the project: "To open a gas station in the city of Chelyabinsk"
Project objective: "Supply of vehicle owners with various fuels and lubricants"

Initiator of the project

The decision to launch a gas station was made by having three gas stations at its disposal in the city of Chelyabinsk and the Chelyabinsk region. The initiator also has sufficient experience in this area, since the work of his objects directly brings constant profit, and their work is clearly planned and adjusted. There is also a proven and well-established work with suppliers.

Initial capital

The gas station business plan assumes an initial capital of $61,000, which in turn is distributed among themselves for the purchase of a plot of land, design, construction of the facility, as well as the purchase of all necessary equipment for the operation of a gas station.

The method of distribution of initial capital, for all components:

The business plan for opening a gas station (gas station) from scratch involves financing with the help of the entrepreneur’s personal material investments, as well as by receiving. The process of obtaining a loan for refueling cars in a bank in the amount of 29,486.84 dollars is planned to be completed at nineteen percent per annum for a period of five years. It is also worth concluding an agreement with the bank on differentiated loan repayment.

As the main collateral in the bank, it is worth setting up the acquired land plot and all the technical equipment of the gas station.

Payback

Based on the above information, a business plan for this year's gas stations has been developed in numbers, which also involves a payback plan for the project.

The main effective indicators for the construction of a gas station have the following characteristics:

Discounted rate of eleven percent. With this indicator, the flow of all cash is brought to the current value;
Planned inflation of ten percent;
The planned payback period for filling stations is six years. At this point, all the funds spent on this project are covered;
The payback period of the discounted type assumes more than nine years. It is based on the calculation of all inflationary processes;
The net present value is approximately $104.07;
The internal rate of return is about thirty-seven percent.

Judging by these testimonies, we can conclude that this project is very. Which also assumes a fairly quick payback.

Suppliers

In order to conclude a more reliable, and most importantly, verified contract, it is necessary to involve the oil refinery located in comparative proximity as the main supplier. This method will allow not only to obtain high-quality raw materials, but also to significantly save.

The price category of a domestic manufacturer is much lower than with other similar enterprises, and there is also a fairly large selection. It also has its own line of motor oils and gearbox oils. It is possible to involve one of the manufacturer for the supply of cooling and brake substances.

Construction company and equipment suppliers

It is most advantageous to use the services of one of the local contractors with whom cooperation has previously been made. Since in this case there is a certain guarantee of quality and reliability. It is best to conclude a contract with a company whose experience exceeds about ten years, and completed projects are also available. In this case, you can judge the very work of the construction company.

To select an equipment supplier, you can involve a Moscow company. Which has extensive experience in the supply of equipment to gas stations in all regions of the country.

Products

Products that will be offered to potential customers include the following main group of products:

Three grades of gasoline, categories 92, 95, 98;
Diesel type of fuel;
Assortment of additives and motor oils;
Coolants;
brake substances.

It is worth noting that this assortment does not differ from the goods offered at other gas stations of the entrepreneur.

Investment plan

The main amount of investments aimed at opening a gas station will be redistributed to the purchase of technical equipment, as well as to construction and installation work. Most of the investment funds will be used to purchase land for the station.

A detailed description of the costs is given in this table, the amounts are indicated in dollars with mandatory VAT.

№	expenditures	Cost, USD	Quantity	Total amount, USD
1	Buying land	9539,86		9539,86
2	Holding construction works	28619,58		28619,58
	Technical equipment
3	Fuel dispenser	2601,78	5	13008,9
4	Filling station control system	953,99	1	953,99
5	Microprocessor pressure equipment	1127,44	1	1127,44
6	Refueling station	1647,79	1	1647,79
7	Containers for sweating	1821,25	4	7284,98
	Trade Equipment
8	Rack	43,36	8	346,88
9	Cash equipment	260,18	1	260,18
10	counter for sale	607,08	1	607,08
	Interior furniture
11	Chair	43,36	2	86,73

The final amount during the calculation turned out: 51428.52 dollars.

Planning of investment deductions and tasks

A ready-made business plan for gas stations also includes the total period of all ongoing activities and launch work. Thus, it is planned that the filling station will begin its activities approximately one and a half years after the start of business planning.

Production plan

The production plan structure is necessary for a detailed description of all production processes. The point is to get to know potential investor, with all the necessary work, equipment that will be required for the normal functioning of the business. Thus shows that he is able to cope with the organization of the entire production process.

room

Includes activities for the construction of a building in which the staff will be located. And also on the territory of the gas station there will be a specialized store, which will contain goods necessary for cars, for example, such as various oils, antifreeze liquids and other components.

The building itself will be divided into the following segments:

Hall equipped with a trading area, on the territory of this room there will be a place for a cashier and directly placed products sold;
A room equipped with a toilet;
A room adapted for storing additional goods;
A place where the staff of the gas station can change clothes and leave their personal belongings.
A room intended for the placement of management personnel is not required in this case. Since the manager occupies an office space in the city and, therefore, from there the solution of various tasks related to business is carried out.

Staff

It should also be emphasized that there is no need to recruit additional management personnel, which means that in this case, you can significantly save on this item of expenditure.

There will be two filling stations on the territory of the gas station. And thanks to this, you can service two cars at once. This solution is perfectly acceptable to this type of gas station business plan and fully justifies the investment invested in the business. Since in the future there will be a commensurate ratio of the volume of investments and the proceeds received.

IN ready business The decision takes into account the round-the-clock operation of the gas station, which, moreover, will be performed on all days, including holidays. This decision is due to the fact that there is a direct need of a potential client to refuel his vehicle at any time and on any day.

The working process

The main production activities of the gas station will be carried out according to the standard business scheme below:

Gasoline will be delivered to the station using a special fuel truck, directly from the refinery itself. Further, the delivered gasoline will be poured into special tanks for further storage directly at the gas station itself;
A potential client in his vehicle stops near the gas station. Then there is an independent maintenance of the car owner of his vehicle;
After that, the car owner goes to the cash desk of the station in order to indicate the selected brand of gasoline, as well as how much he will need during refueling. Also, the client indicates the number of the gas station, and after that the payment itself is made directly;
Next, a gas station employee knocks out a payable check. After the cashier starts the process of pouring gasoline into the car tank;
Upon completion of the process of refueling the vehicle, the client pulls out the gun, places it back on the dispenser and frees up the gas station for the next car owner.

Total cost

A gas station constantly purchases various oils, liquids and fuels for the normal functioning of its business. The entire range of goods, the gas station purchases directly from the manufacturer. The value of the total product divided by commodity groups with a direct margin have the following form.

Marketing plan

It is also one of the important sections of the gas station business plan. In order to competently draw up a marketing plan, you must first conduct market research and bring all the results into the current business project.

Any type of marketing plan includes the following components:

The process of researching the market and its needs;
Choosing an appropriate entrepreneurial strategy;
Investigation of the presence of competition;
Definition of pricing policy;
Identification of factors that may affect the pricing strategy;
Choosing the right marketing strategy.

Based on the above points, we will carry out marketing planning for a gas station, which will be located in the Chelyabinsk region.

Presence of competition

It must be borne in mind that this business area has quite a lot of competition. Therefore, we can safely assure that it is almost impossible for a young and inexperienced businessman to enter this business.

Since this market is also quite crowded with such large manufacturers as Lukoil, Rosneft, Gazprom, as well as small, but with stable work, various established networks of gas stations.

At this stage, one can judge the full occupancy of all advantageous places calculated by gas stations. However, the need to increase the number of gas stations is constantly increasing, as the immediate car park itself is constantly replenished. And this, in turn, leads to the fact that the existing networks of gas stations increase their numbers. Therefore, this project should not be classified as economically unprofitable.

Location selection

It is necessary to give preference to land plots located at the exit from the city, on highways with a large flow of cars. It is especially important that the place is located directly in the industrial area. And upon completion of construction work, this object will be very well viewed, both at night and during the day. And this, in turn, will attract additional customers.

The range of products sold

The list of all sold goods will be quite standard, as well as for other gas stations. In the very first rows of products, brands of gasoline will be located, and then car owners, if necessary, can purchase the necessary oils, engine fluids and other parts.

The price category for the products offered will be comparable to the cost at all other gas stations located in the city. But the price of the offered goods should be reduced by about fifty kopecks.

The need to lower the price category is that the consumer is more likely to give preference to large gas stations directly from the refineries themselves. And with, albeit a minimal difference, the buyer will prefer lower prices. But to provide products for sale, it is also necessary to comply with all quality and reliability standards, otherwise even reduced prices will not attract a client.

The table below will provide a list of the complete range necessary goods for a gas station, with a price category, as well as with cost and markups.

№	Product group name	The cost of production calculated in dollars per liter	Exposed markup as a percentage	The total cost of goods in dollars per liter	Earned shares on sales
1	Brands of gasoline	0,62	16%	0,75	73%
2	Diesel fuel grades	0,61	15%	0,69	25%
3	Variety of oils	2,69	42%	3,82	5%
4	Various liquids	0,62	16%	0,75	7%
	Total:	4,54	89	6	110%

Volume of sales

If we compare the list of other goods, then the need for gasoline is constantly present, regardless of the time of year and locality. Therefore, when calculating this business project, seasonal factors in the sale of goods will not be considered, since this makes no sense in vain. But it is worth considering that a new place does not immediately attract a sufficiently large number of potential customers, so it is worthwhile to calculate the schedule for the planned time when the business enters necessary implementation goods.

№	calendar month	Percentage of the maximum sales of goods
1	The first month	25 %
2	Second month	35 %
3	third month	45 %
4	fourth month	55 %
5	Fifth month	65 %
6	sixth month	75 %
7	seventh month	80 %
8	eighth month	85 %
9	ninth month	90 %
10	tenth month	95 %
11	Eleventh month	95 %
12	twelfth month	100 %

Based on the above table, we can conclude that the gas station will start the maximum volume of sales of goods only after one calendar year.

And after the gas station switches to the maximum volume of sales of its own goods, according to the developed business project, the size of the average check is planned to be one thousand rubles. Also in the plan is the daily refueling of more than six hundred vehicles, which is about twenty vehicles per hour.

Advertising

The company itself will be held in the following categories:

Ordering a high stand, which will highlight all the prices and goods of the gas station.
Design decoration of the gas station in the colors that are available at other gas stations of this network.
Order an attention-grabbing sign.
Festive decoration in the first working month of the gas station.
Ordering flyers to be distributed to customers at other filling stations of the network in order to inform about a new facility that has opened.
Ordering attention-grabbing signs, stands, which will also be located at other stations of the network. And also their goal will be to directly inform the client about the new object.
To attract customers, as well as to entertain them, you will need to order a special growth figure.

organizational plan

Due to the fact that this entrepreneur already has a whole network of similar facilities, therefore, this station will also be registered in his name. A limited liability company created by this entrepreneur will also include this object. Available entity will also carry out the registration of the acquired land and the loan taken.

Staff for gas stations

For a detailed overview of the full-fledged staff, as well as their salaries and bonuses, are presented in the table below:

№	Job title	The number of employees	Full salary	Premium accruals
1	Station owner	1	0,0	25% of the received profit
2	Seller-cashier	4	16 000	4% of received revenue
3	Utility room worker	4	12 000	About one hundred percent of the basic salary
4	Accountant	1	6 000
	Total:	10	32 000

The accountant in this case will be an existing employee in the network of gas stations. Payment for the gas station accountant will be made by additional accrual for a new facility.

It is also worth noting that it is desirable to add the position of a station guard to the staff. This, in turn, guarantees the safety of personnel and the facility itself. When hiring a security guard, you can also use specialized security companies.

Financial plan

In order to more accurately compile the existing payback model for this gas station, it is necessary to be guided by the following assumptions in the calculations:

Current rate of inflation in general economic situation, which can be up to ten percent;
The presence of a discounted rate, which is also about eleven percent;
Available tax system BASIC;
Exposed income tax, which is about twenty percent;
The existing personal income tax, which is also about thirteen percent;
Exposed value added tax, amounting to about eighteen percent;
Various allocations of funds in social spheres, which can be about forty percent.

Payback

Based on the above calculations and information, a more detailed description of the payback period for the gas station business plan is compiled.

Approximate time required for model building, which can be in the order of ten years;
An indicator of cash flows that are adjusted at present value in an eleven percent ratio, according to the current business plan;
The time period for which there is a full coverage of the spent start-up capital can be about seven years;
The discounted payback period of a business project, which includes inflation and investment returns, can be in the order of ten years;
The net present value of a gas station could be about $104,071.2;
And the internal rate of return can be about forty percent.

Break even

Or as I call it the break-even point. This indicator is the value of the total volume of the completed sale, this can be expressed both in quantitative terms and in material terms. With this indicator, the gas station operates in a zero ratio. That is, if the gas station increases the volume of products sold, then it will turn into a profit, if, on the contrary, it will decrease, then at a loss.

In this model construction, the break-even point will be about 8672.6 dollars.

If we take into account that in this developed business plan it is planned to reach a monthly revenue of about six hundred thousand rubles, taking into account the value added tax and the built maximum sales schedule, then the gas station will receive its first profit only in the seventh month of operation.

Sustainability research

In order to get more detailed information about what moments and how much can affect the overall profit and activity of gas stations, the following table is built, which includes all changes in the net present value indicator, which directly depends on changes in the cost of gasoline prices, diesel fuel and all other constituent goods with the obligatory accounting of the wages of employees.

№	The name of indicators	Minus 20%	Minus 10%	Zero threshold	Plus 10%	Plus 20%
1	Selling price of the item	-2 700	- 2 200	8 400	14 600	18 200
2	Purchase price	4300	6 900	8 400	11 000	12 500
3	Existing costs	7 200	8 000	8 400	9 300	10 200

Possible risks

The business plan of the gas station should also include possible risks that may have an economic, political, social or production side.

Technological

This type includes a significant decrease in the total demand for fuel and lubricants. This may occur if innovative technologies introduce engines for vehicles that do not need to consume either diesel fuel or gasoline. And also technological risk can be facilitated by the large distribution of gas automobile cylinders, which will replace the consumption of the same gasoline.

But, apparently, in the near future, the release of some radically improved engine models is not expected. Therefore, it is not worth spending a lot of time predicting risks for this item. Also, one should not pay much attention to the transition of vehicles to gas, since in this case there will be a sharp rise in its price, and this moment will greatly slow down the gasification of cars.

Political

The gasoline sales industry is regulated exclusively by the state apparatus. Therefore, based on this, under various political circumstances that may lead to the restriction of gasoline, a situation of losing some amount of profit is possible. Since the owner of a gas station will be forced to lower the prices of his own goods.

Economic

If there is a sharp decline in full-fledged economic growth, this in turn will greatly hinder the receipt of the planned profit from the gas station. And this will directly affect the payment of credit accounts and the emergence of various controversial issues that will be resolved directly in court. And all these circumstances will negatively affect the development of this type of entrepreneurial activity.

Business plan download diesel fuel trade. Gas station business plan - how to open a gas station from scratch and own a network of gas stations in a year? What is more profitable - coffee or gasoline

2. Description of the business, product or service

3. Description of the market

4. Sales and Marketing

5. Production plan

6. Organizational structure

7. Financial plan

8. Risk factors

Is it profitable to open gas stations?

How to write a gas station business plan from scratch - step by step instructions

1) The state of the sales market today

Parameter number 1. Market environment and share distribution

Parameter number 2. Capacity

Parameter number 3. Target customers + their preferences

2) Which filling station format to choose?

3) Organizational issue of business

4) Production plan for gas stations

1. Place under the gas station + organization of the production process

2. Equipment and personnel at gas stations

5) How to promote the business - marketing plan of the project

6) Settlement part of the gas station business

Business plan for a mini gas station - features of a niche of economy gas stations

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