Business development center plan. How to open a children's development center? What you need to open a center in Russia

The public school has not been the only source of knowledge and skills necessary for life for a long time. To help these institutions, teachers and scientists have developed special methods for the developmental education of children, according to which modern children's development centers operate today. New trends have gained great popularity in Russia, and the creation of a business in this direction is considered a promising start-up that can benefit society and profit for the entrepreneur. We present to your attention a business plan for a children's development center that can change the well-being of a startup for the better.

Market features

The programs that general education schools and kindergartens work on today are not suitable for every parent, and most simply cannot afford tutors and nannies. Therefore, the children's development center, which conducts lessons for small groups of children, saves financial resources parents and therefore is a relevant and profitable business in almost all cities of Russia.

For successful development, the development center must work in several educational areas, which the owner of the business has the right to choose.

According to statistics, parents with children aged from 1 to 5 years use the services of children's studios. It should be noted that, according to statistics, developing schools for kids are beneficial in Russia even during the economic crisis.

The number of such establishments is growing every year. Competitors can be conditionally divided into 3 types:

• Local centers with no more than two objects of their network.
• Large networks of a regional scale, which own up to 10 small points in one region.
• Federal-scale networks with branches or franchisees in different regions of the country.

The success and profitability of this project directly depend on several factors: the monthly cost of the rented premises, the salaries of employees and adequate prices for the services provided.

Advantages and disadvantages

Future business benefits are:

• Availability of demand for services even in times of crisis for the population.
• Work on the basis of the school premises, which allows you to significantly save on the repair of the premises and the purchase of equipment for classes.
• Opportunity to operate without a license.
• Availability of investors for the development of the center.
• Possibility of obtaining a subsidy at the opening children's center.
• Wide base of potential clients.
• Relatively low barrier to entry into the business.

In addition to the advantages, opening such a business has a number of disadvantages:

• A large number of competitors.
• Working with children involves a high degree of responsibility.
• Lack of ready-made educational programs for this type of institutions.

Project Summary

This business plan for opening a children's studio indicates the average prices for goods and services, which may vary and depend on the chosen area. Therefore, when implementing the plan, it is necessary to make additional calculations based on specific data.

Approximate data:

• Starting costs - 81 thousand rubles.
• Monthly revenue - 540 thousand rubles.
• Payback - from 1 month to six months (depending on local factors).

This business plan for a children's development center with calculations provides for the opening of a studio for preschoolers and younger students, where developmental classes of various directions will be held in order to acquire and improve the skills necessary for the child in connection with the individual characteristics of his development. In addition, the presence of several destinations will help to reach a large part of the population and enroll them in the ranks of regular customers.

This children's center will work in the following areas: developing classes for preschoolers, preparing for school, working with younger students, learning English, drawing.

The entrepreneur in the context of this plan performs the functions of the director and manager of the establishment.

The institution will not function as Kindergarten, which will significantly save the owner's money. Preschoolers will be able to spend no more than 3 hours in the center, and the institution itself positions itself as an additional way to develop children's abilities and individual self-expression outside the walls of mandatory state organizations.

Potential clients of the center will be parents with an active life position, approximately up to 40 years of age, with an average and above income, whose special attention is focused on the upbringing and education of their own children.

The Children's Center will carry out activities based on the following work schedule:

• Monday - Friday: 14:00-17:00.
• Saturday: 12:00-17:00.
• Sunday: 09:00-17:00.

Weekly, 28 hours will be spent on the education and upbringing of children, and 120 hours monthly.

Room selection

The most profitable and budget option when choosing a space for a startup can be a sublease. To implement this business plan, it is necessary to conclude a sublease agreement with a school (preferably with a large number of students), which will not only save money, but also immediately offer additional classes for students of this school.

When choosing a place, you need to take care of the presence of three rooms:

• A small room for the administrator, which can be located both in this state institution and outside it (in the latter case, the administrator, if necessary, will have to travel to the school to resolve certain issues).
• Two rooms for group lessons.

The choice of a school is influenced by several factors: the lack of training on the second shift and an advantageous location (densely populated area - the city center, the main street of the district).

Thus, the entrepreneur significantly saves money on renting and repairing the premises. You don’t have to buy special equipment for the studio either (except for methodological material). Moreover, in educational institution a businessman will be able to find experienced, proactive teachers and offer them a job.

In turn, the parents of students will be more confident in the additional classes with children held within the school walls.

In addition to the main task, the center will play the role of an extended day group for children whose parents are not able to pick up from school at lunchtime.

registration

The choice of the organizational and legal form of doing business should be stopped at the IP. When registering a business, you must pay a state duty of 800 rubles.

The activity of the children's center refers to the code 85.41.9 (according to OKVED) "Additional education for adults and children, not included in other groups."

Of the possible taxation systems, preference should be given to the simplified tax system (6%) or UTII.

This type of activity is not subject to licensing, in accordance with Decree of the Government of the Russian Federation No. 174 dated March 16, 2011.

There is also no need to obtain permits for the premises, because. The school goes through a series of audits on a regular basis. But among school year Rospotrebnadzor still has the right to conduct scheduled inspections about which management must be notified in advance.

It is also not necessary to conclude agreements on garbage collection with fire and other inspections, because. this procedure falls on the shoulders of the school and its administration. But the conclusion of an agreement on the lease of premises for classes and storage of the necessary supplies cannot be avoided.

You do not need to purchase a cash register to conduct this kind of activity.

From the documentation, employees and administration should always have the following papers on hand:

• Medical books with a mark on the timely passing of a medical examination.
• Employment book or cooperation agreement (if the teacher already has an official place of work).
• An agreement with parents and receipts attached to it for payment for the services provided.

Opening a current account is not necessary when running this business, however, it will be easier to settle accounts with the parents of the kids and the school administration.

Personnel composition

The personnel of the children's center will consist of the following staff units:

• Teachers (10 people), the salary of each of which will be 27 thousand rubles.
• Administrator (1 person) with a rate of 10 thousand rubles + 3% of revenue (approximately 26.2 thousand rubles).

The duties of the administrator include receiving incoming calls, working with company documents, maintaining the social networks of the center.

Piecework wages for teachers are a great way to motivate them to attract more clients and work hard.

A percentage increase in the salary for the administrator will encourage him to actively and fruitfully work with the client base, as well as to attract consumers through Internet resources.

Marketing strategy

Marketing promotion of the children's center will be based on the following actions:

• Creation and active promotion of the center group in popular in social networks("VKontakte", "Odnoklassniki").
• Contextual advertising and publication advertisements on local forums and information platforms.
• Creation of the site and its promotion.
• Placement of announcements in the school and neighboring children's institutions.
• Handing out flyers near the school.
• Placement of advertisements in the local printed press.

organizational plan

Financial component

The profitability of a business depends on many factors, including the lack of summer classes and the low level of attendance during the first months of the institution's operation. They should be taken into account when putting this business plan into action.

Cost plan

Projected earnings

Monthly profit, including fixed costs: 540 thousand - 406.2 thousand \u003d 133.8 thousand rubles.

Taxes (income minus expenses): 133.8 thousand x 0.15 = 20.07 thousand rubles.

Net income: 133.8 thousand - 20.07 thousand \u003d 113.73 thousand rubles.

Business profitability: 113.73 thousand / 540 thousand x 100% = 21.06%.

Project payback: 80.8 thousand / 113.73 thousand = 0.71.

Based on the calculations made, the payback of the business will occur in less than a month. However, it is necessary to take into account various factors that affect the payback period: attendance, location, rental cost, etc. They can both increase and decrease this period.

Possible risks

1. Bad location for the studio. The wrong location of an early development center can adversely affect client attendance and project profitability.
2. Change by legislation normative documents and provisions. It is quite difficult to predict the course of such events, therefore an enterprising businessman should have a “reserve airfield” - it is necessary to think over the development option for the educational industry subject to licensing.
3. Lack of necessary staff. The teacher is the core of the entire workflow of the children's studio. Therefore, the selection of personnel must be dealt with in advance. Here important aspect is a reasonable motivation for teachers to productive cooperation. Often it is expressed in the establishment of an acceptable level of wages.
4. Accidents. The work of the developmental center is directly related to the responsibility for children's lives and their health. An accident can not only put an end to the implementation of a particular project once and for all, but also have far-reaching consequences. Frequent life safety briefings to employees, children, and their parents will help keep employees safe from job losses.

An example of this business plan can be put into action as a stand-alone project or serve as a support for a larger plan. An entrepreneur who is just starting his career path will definitely like this plan, as it does not require large investments. And its payback period only gives vitality and energy to implement the idea into a promising business that brings considerable profit to the entrepreneur and great benefit to the whole society.

According to data released by the Ministry of Education, there are not enough places in public kindergartens to accommodate over 1.5 million children.

It is especially difficult to arrange a child in a kindergarten in big cities.

Thus, we can conclude that the creation of a children's center that can replace a kindergarten for a child is very profitable business with good prospects.

What is the difference between a kindergarten and a kindergarten?

There are quite a lot of development centers, clubs or private kindergartens on the market today, which freely exist along with municipal institutions for preschoolers.

But such institutions have some differences:

In addition, the child development center may include:

1. Studio for drawing;
2. Swimming pool;
3. Computer class;
4. Gym;
5. Game complex;
6. Puppet show.

Formats of centers for children

The format of the organized center can be different, depending on what goals the entrepreneur pursues and what desires are guided by. There are three main formats of such establishments.

MINI

Room rental for only a few hours a day. This format is preferred by those centers that hold only a few classes a week, usually on weekends for children and their parents.

Advantages of mini-centers:

• Minimum financial investments;
• No costs for repairs and the purchase of expensive equipment;
• The ability to recoup all expenses in the shortest possible time and start making a profit.

Disadvantages of a mini-business:

• The equipment of the rented hall is often not suitable for children;
• It is difficult to find halls that would be free on weekends in the evening, which is the most convenient;
• The inability to conduct classes with the smallest;
• Minimum profit.

STUDIO

An economy class center, which is a room in which the creators themselves often work.

The advantages of such a small studio include:

• There is no need to make expensive repairs;
• Minimum costs for rent and equipment;
• Opportunity to work with the little ones
• Possibility to offer different type classes;
• For a quick payback, just two good teachers are enough.

PREMIUM

A center consisting of three or more rooms designed for different purposes.

The benefits of this center include:

• The widest range of services;
• Opportunity to earn big income.

The disadvantages of this type of business include:

• Repair costs;
• Equipment purchase costs;
• Large staff;
• Costs for advertising campaign;
• High prices for services rendered.

Children's center business plan

This document is detailed description a full range of measures that will contribute to the development of business in the near future.

By compiling a business plan, an entrepreneur gets the opportunity to work out all the smallest details and choose the most effective market strategy. It is with the most detailed analysis and planning that any entrepreneurial activity should begin.

A business plan is a package of documents that allows the management of a future organization to analyze all the costs of organizing a business, expected income and possible risks.

Often a business plan is a document necessary for obtaining financial investments, as it allows the investor to evaluate the success of the enterprise.

To prepare this document, it is necessary to know the exact answers to the following questions:

1. What age will the children attending the center have?
2. What will be the professional level of teachers and teaching methods?
3. How many groups will be in the center, and what age category will they belong to?
4. What are the center's hours of operation and class schedules?
5. Will the Additional services, and what?

Basic calculations

The business plan must certainly contain calculations of the costs of starting a business and its maintenance.

Starting costs:

• Primary repair at least 10 thousand rubles;
• Fire alarm installation from 30 thousand rubles and its maintenance is about 100 thousand rubles a year;
• An agreement with a private security company for the protection of an institution about 1 million rubles per year;
• Equipment, furniture, inventory and toys from 5 million rubles.

Monthly business expenses:

• Rent 500 thousand rubles;
• Payment utilities 80 thousand rubles;
• Meals for pupils (40 children) and staff (20 people) 200 thousand rubles at the rate of 4250 rubles per month for 1 pupil;
• Salary and bonuses 1.1 million rubles(including taxes and deductions);
• Advertising campaign payment from 100 thousand rubles;
• Consumables approx. 60 thousand rubles.

A more detailed version of the business plan with all the calculations can be downloaded here.

Business Profitability

The cost of visiting the children's center per month for one pupil can be about 35 thousand rubles, and if the center is designed for 10 children, then the entrepreneur will be able to receive an income of 4 million 200 thousand rubles per year. Thus, the average payback of such a business will be approximately 24 months.

The range of services offered by children's centers

Modern centers for children usually offer their pupils and visitors the following types of services:

1. Supervision of children during the day produced by professional educators;
2. Conducting developmental classes:
   1. speech development;
   2. logics;
   3. foreign languages;
   4. dancing;
   5. gymnastics;
   6. invoice, etc.
3. Compliance with the daily routine and four meals a day;
4. Spending with kids sports games and training sessions;
5. Organization of communication between peers and his stimulation;
6. Organization of holidays;
7. Psychologist's consultation;
8. Lessons with a speech therapist;
9. Visiting circles.

How to open a children's development center?

In order to open a children's center, you need to love your business, so if an entrepreneur loves children, then he will certainly succeed.

Factors to Consider Before Opening

The target audience

In order for the center to be organized competently and remain profitable, the entrepreneur should work out the issue target audience and her financial condition.

Conventionally, the audience is divided into the following types:

1. Wealthy families. Such people do not consider funds, but it is important for them that they gave their child only at the most best center to the most qualified teachers. If an entrepreneur is able to imagine such conditions, then he will be able to make good money;
2. Middle income people. They know exactly where and what they spend their money on, so if an entrepreneur manages to attract such an audience, then his business will be profitable and stable;
3. Parents on a budget. This audience will not allow you to make good money in an open business, which will rather resemble charity.

Room selection

The room for the children's center must necessarily include the following rooms:

1. Reception;
2. Office for rest and storage of personal belongings of staff;
3. Playroom for children, combining an educational class;
4. Bedroom for pupils;
5. Bathroom with toilet for children.

The fire service stipulates that this room must necessarily be an independent compartment, have two exits and be equipped with a fire alarm.

The success of the center mainly depends on the staff. The kids will tell their parents about their work, and those will tell their friends who can become potential clients of the center.

Of course, techniques, equipment, and toys are very important, but still the human attitude is the determining factor.

Features of doing business

The main goal of the children's center is the implementation of a comprehensive and individual approaches to children at the same time. The duration of any lesson should be individual, usually 1-2 hours. Conducted classes should be in the form of a game.

Also, the entrepreneur should not forget about competition in this area of ​​the market. Before you start opening, you should assess the demand in each specific area of ​​the city.

Recruitment

Hired employees must have medical books. The requirements for experience, education and qualifications directly depend on the position for which the person is applying.

So, for example, centers that work with children for several hours do not need cooks and nannies a day, but if a child spends more than 4-6 hours in the center, then these employees are simply necessary.

In addition to teachers, the center will require:

• supply manager;
• Administrator;
• Cleaning woman;
• Security guard;
• Medic;
• Speech therapist;
• Psychologist.

Customer acquisition

Advertising

1. Placement of Lithuanians in transport;
2. Streamers and banners on the street;
3. Distribution of flyers and leaflets;
4. Website on the Internet;
5. Promotions in the form of free performances at playgrounds;
6. Holding contests and lotteries;
7. Parenting forums.

Results

Of course, working with young children is quite difficult, but it can become a profitable business if you organize everything correctly, calculate possible risks in advance and confidently move towards your goal without turning off the intended path.

People pay a lot of attention to education these days. After all, this is the key to a successful future and the opportunity to get a great job in life. Especially relevant is the early development of preschoolers. Young parents from the first months of life are ready to hire specialists who will comprehensively develop their child at home. No public kindergarten or nursery provides such services. Therefore, very relevant in Lately have become developing clubs for kids. In this article, we will tell you how to open a children's development center from scratch, because this line of business has every chance of becoming a popular business.

What is the "Children's Development Center"?

A developing club for preschoolers is an organization that employs professional teachers and educators with special knowledge and skills that help young children develop from the first year of life. In addition, in such an institution, people with a pedagogical education get the opportunity to realize their potential. Considering that the work of a teacher does not apply to, although this also applies to any other cities, every teacher has a desire to find a job in a private company engaged in the early development of babies.

It is clear that few of the professional educators have the opportunity to open a children's development center that would work according to the author's methodology or any other popular system today (Montessori, Nikitin, etc.). Teachers who have a certain amount of money in order to open a personal children's development center for children should understand that this is a great way to become a wealthy person, because the field of early childhood development, although relatively, is very promising.

Types and formats of educational institutions for kids

How to start opening a children's development center? First of all, you need to study all the information about this institution and analyze the level of competition in this direction in the city where you live.

The first thing you need to open a children's development center is to figure out what type it can be and in what format it is really possible to organize work in it. Today, there are three main types of preschool development centers:

General developmental - institutions where children receive knowledge and develop in standard directions. A schedule of developmental classes in a children's center (such as at school) is drawn up, which includes:

• Music;
• Painting;
• Reading;
• Arithmetic;
• Letter;
• Foreign languages ​​and much more.

Scheme of directions in the children's cooking center

Narrowly focused - institutions in which you can choose either one or several developmental courses. Most often, this type of centers for children is opened by teachers who are philologists by profession - they can teach foreign languages ​​to preschoolers at an early age.

Children's development center from a year. In such institutions, parents can bring their daughters and sons for the whole day, as in a regular kindergarten. The educational program of such institutions is most often associated with the development of the creative abilities of children.

The second thing you need to open a children's development center is to choose the format in which you want to implement your business. Let's look at the three most relevant options:

• "Mini" - an opportunity with minimum investment open a children's club development center. The bottom line is to rent an hourly space for classes. This is not a very convenient option due to the fact that you have to constantly adapt to the people from whom you rent a room. If there are no large funds, then it is better to try to open a children's development center at home, but it is unlikely that you will get a big profit from this format of work. In addition, if the information that you have opened a children's club and development center without a license at home reaches the tax authorities and other authorities, then you may be in big trouble;
• "Studio" is a great way to open a children's development club for those who have money to invest in a business. According to this format, you can rent not a room, but an entire office in order to equip it for yourself and not depend on anyone;
• "Premium" - the most promising option,. It involves renting a large area of ​​​​a room or building, where you can make several specialized rooms for classes with children of different ages.

How to register an educational business?

Having decided on the type and format of the future business institution, it is necessary to tackle the issue of how to obtain a license for a children's development center and register it in the register of private enterprises. To do this, first decide for yourself - do you want your institution to be registered as an individual entrepreneur or as an LLC.

If you want to open a children's club and development center without a license (so that educational licensing is not related to it), then it is better to give preference to individual entrepreneurs. Just keep in mind that the activities of your institution can only be associated with the development of the child's creative abilities. You will not have the right to hire a professional teacher.

If it is important for you that the children's development club is directly connected with educational activities, then you need to register it as an LLC and collect a decent list of documents for obtaining a license from the education committee, namely:

• A handwritten application for the acquisition of an educational license;
• Develop and approve the charter of your institution;
• Get a certificate of state registration with the OKVED code (if you provide services to children of a social type, then your code is 85.32, if you are a club type - 95.51, if you provide personal services, then 93.05), in which the TIN of the institution will be registered;
• Outline the structure of your organization;
• Provide a technical passport for the premises where your educational center will be located;
• Provide the conclusions of the SES and the fire service to confirm the suitability of the use of the premises you have chosen;
• Provide approved information about the educational program you wish to implement in your preschool institution;
• Provide complete information about the teaching staff that will work in your educational institution;
• Open a bank account;
• Choose a taxation system. As a rule, everyone prefers a simplified one (STS) so as not to spend additional funds on bookkeeping.

How to choose and equip a room

An important issue in the list of those related to the topic of how to open your own children's center from scratch is the choice of premises in which the main activity will be implemented. We recommend that you focus on the provisions of SanPiN 2.4.1.2660-10 and SP 13130 ​​2009 in this matter, which state that:

• The premises for the “palace of creative and mental development”, focused on kids, should be non-residential and allocated in an independent block (apartment or multi-storey building);
• It should have two exits - front and fire;
• The height from floor to ceiling should be three meters. Ceilings are recommended to be whitewashed or painted with water-based paint;
• It should contain children's locker rooms with lockers or hangers, rooms for classes and games, a room for staff, a reception room, a room for resting children and sleeping, as well as several toilets (for boys, girls and staff there should be separate toilet rooms);
• The walls of the room must be smooth, amenable to wet cleaning daily;
• Floors - smooth, non-slip, without cracks and other defects;
• The temperature in the room where the children will be should be 19–21 °;
• Electrical sockets may not be located lower than 1.8 m from the floor;
• Lighting in rooms for children should be of high quality;
• Sewerage and ventilation must be checked by the appropriate authorities.

You will also need special equipment for a children's entertainment center:

1. Furniture (desks, chairs, cabinets, shelves). We recommend making it to order in order to save money on this and get good products;
2. Stationery for classes and various toys. These materials must be of high quality. It is not recommended to save on this;
3. Educational supplies: textbooks, notebooks, cards for each subject that will be taught in your developing club for preschoolers;
4. Office equipment: copier, printer, computer, TV or multimedia screen, stands.

Features of recruitment

Another important point where to start opening a children's development center - the selection of qualified personnel. In order for the right atmosphere to reign in your institution, it is necessary to hire nannies and educators who really love their work, have some experience in their profession, and have not only theoretical, but also practical knowledge. Be sure to check the recommendations of applicants for vacant positions and portfolio of their achievements. We recommend hiring the following professionals:

• Psychologist;
• speech therapist;
• Teachers of early childhood development;
• Teachers to prepare children for school;
• Choreographer
• Vocal and music teacher;
• acting teacher;
• Fine art teacher;
• educators;
• accountant;
• Administrator;
• Health worker.

The cost of services in the early development center

Depending on the type and format of work of your educational out-of-school institution for children, as well as the number of staff who will need to be paid consistently wages, you determine what should be the average cost of a monthly subscription in your developing club. As a rule, it should not exceed 60-70 dollars. If you have chosen such a format of the "palace of creative and mental development for kids", in which classes are held hourly, then the cost of one hour cannot exceed four dollars.

Business plan for opening a children's center

Now let's take a closer look at how much it costs to open a children's development center in the "Premium" format (designed for 10 children). We chose this format because it is in the highest demand among potential customers.

We present you an exemplary business plan for a children's development center for start-up investments:

• 10 thousand rubles will be spent on paperwork and registration of a private enterprise or LLC;
• For the repair of the premises in which classes will take place - 200 thousand rubles;
• For purchase necessary equipment for a children's development center - 250 thousand rubles;
• About 80 thousand rubles will be spent on advertising a children's development center, which is necessary to attract customers;
• For the first salary for employees kids club- 200 thousand rubles;
• For renting premises - 65 thousand rubles.

Total start-up capital should be equal to 705 thousand rubles. With such calculations of the business plan of the children's development center, the founder will have to spend 300 thousand rubles a month, of which:

• Rent - 65 thousand rubles;
• Salaries - 200 thousand rubles;
• Other expenses, which include utility bills - 35 thousand rubles.

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Business income and payback

Every month, one child who attends your educational institution will bring you net profit- 35 thousand rubles, and 10 people, respectively, 350 thousand. From such calculations, it turns out that the initial investment will pay off in the most optimistic scenario in one or a year and a half.

If you manage to find a large number of clients at once, then it is realistic to halve the payback period and return the invested funds in six months, and then have a monthly net profit of two thousand dollars or more. The answer to the question of whether it is profitable to open a children's development center is obvious - definitely, yes. If you have the right amount money, that is, it makes sense to develop just this type of entrepreneurial activity, because educational sphere very popular at any time.

• It is necessary to open an institution of this kind in those areas of the city that have just been built up, which is why so far there are no kindergartens, nurseries, or other development centers in them;
• If there is no self-confidence, then it is better to buy ready business or a franchise
• Make some kind of identification mark for your center - a “zest” that will turn your institution into a brand - organize holidays, master classes, arrange summer camps on the basis of your development centers.

conclusions

The developing center for kids is not only an interesting and profitable business, it has many prospects, since it is relatively new in our country, and there is little competition here. This is one of those areas of activity in which you can get stable good money and at the same time be calm and confident in the future, feel spiritual harmony and receive moral satisfaction from work.

Today, goods and services related to children in one way or another are gaining more and more popularity. One of the first places in this area is occupied by preschool development centers. Due to the catastrophic lack of places in the state, as well as their widespread dilapidation and impoverishment, various developmental centers for kids are a great idea.

That is why many mothers, who are concerned about the lack of quality development of their children, as well as those who are looking for opportunities to earn money "without leaving the child," are increasingly thinking about how to open a children's center. What needs to be done for this in the first place and how much effort and money will have to be spent on initial stage. We will try to answer these and many other questions in this article.

We analyze the market

So, you have decided to open a children's development center. Where to start and what to pay attention to first of all? As in any other business, it is best to start with an analysis of the existing service market. In order for the upcoming enterprise to be successful, first of all, you need to carefully look around and soberly assess the presence of potential competitors. Before opening a child development center, find out if there are such institutions in your area:

1. State kindergarten. The advantages of such an institution include the relatively low cost of services and the fact that children are supervised all day long. Disadvantages - a large number of kids in the group, which negatively affects the quality of assimilation educational material. In addition, the qualifications and level of interest of educators often leave much to be desired.
2. From the good - small groups and high interest of teachers. The negative is the high level of pay.
3. Sport sections. A rather narrowly focused development, besides, children are usually accepted there no earlier than from the age of three or four.
4. Fitness clubs. Approximately the same as sports clubs, but the cost of attending them is much more expensive.
5. Circles in various interest clubs. The advantages include low pay and the ability to often change direction - if you didn’t like one thing, we’ll try another. The disadvantages include the “age limit” - such institutions usually accept children no younger than 4-5 years old. In addition, the pedagogical level of the team does not always meet the expectations of parents.

If you already have enough of the above in your area, consider whether you can offer your customers something that will withstand quite a lot of competition.

How to open a children's development center: a business plan

As you know, any good business begins with careful planning. Of course, compose detailed business plan within the framework of this article, it will not work, because each region, city and village has its own prices, and everyone has different starting opportunities. But a few general recommendations can be considered. Before you open a children's development center from scratch, you need to:

• develop the very concept of the business - think about what services you will provide;
• prepare and issue all permits;
• select and issue documents for the premises in which the center will be located;
• purchase the necessary equipment, teaching aids, toys, and so on;
• determine which specialists can help you in your work, arrange a casting for recruitment;
• conduct a competent advertising campaign, arrange a presentation of a new development center;
• establish a workflow, eliminate minor problems that cannot be clarified until the center has started working;

Now let's dwell on some of these points in more detail.

Choose a room

Of course, the choice of premises will primarily depend on your financial capabilities and the availability of proposals. However, someone who already knows exactly how to open a children's development center from scratch can confirm with certainty that there are several mandatory requirements which must be observed when choosing a room.

• If you do not plan to open a full-fledged kindergarten, even with a mini prefix, then a room with a total area of ​​​​50 to 100 m 2 is quite enough for you.
• Pay attention to the height of the ceilings - at least 3 m.
• The room should be divided into several isolated rooms: a locker room / reception area, a place for conducting classes, a games room, a toilet / washbasin. If your center is designed for long stays of children, you should also provide a separate room for sleeping and eating, as well as a room for attendants.
• The decoration of walls and ceilings in all rooms should be such that regular wet cleaning can be carried out. Ordinary paper wallpapers will not work, you will have to make repairs.
• In bedrooms and playrooms, you must comply temperature regime- 19-21˚С.
• All switches and sockets must be located at least 1.8 m above floor level.
• The room must have a fire exit and be removed from the housing stock.

Hiring staff

Before you open a children's development center from scratch, think about what services you will provide. We can say that recruitment is the most important step in the opening process. How skilled and dedicated your employees are will determine whether your center will be successful and popular. The minimum set of employees you will need looks like this:

• director/manager;
• accountant;
• teachers / educators by the number of selected areas;
• assistant teacher / nanny;
• nurse;
• security guard;
• cleaning woman;

If you plan to organize meals, you will also need a cook and a dishwasher. Of course, in order to save money, employees can work part-time: a security guard, for example, can perform the duties of a plumber and electrician, and a nanny can combine babysitting with the work of a dishwasher. If at first relatives can help you as attendants, then the selection of teachers (educators) should be treated with special attention. If the kids are bored in the classroom, and the mothers remain dissatisfied with the level and speed of development of their child, your center will very soon be left without a clientele.

Advertising

Now let's move on to the next step. What else needs to be done to open a children's development center? How to start attracting clients? Well, of course, with advertising, it is known to be the engine of trade.

Of course, it all depends on your financial capabilities, but in general terms, methods for attracting customers can be as follows:

• colorful leaflets-invitations (distribution on the street, you can agree with the teachers and leave them in the locker rooms of kindergartens or in clinics);
• banners and banners on the streets of the district;
• advertising in transport (routes passing through your area);
• events with the invitation of animators for residents of the microdistrict, at children's playgrounds;
• creation, development and promotion of your own website;
• creation of a group in social networks and forums of the region;
• viral advertising;
• advertising on a local TV channel or radio station;

Payback period and profitability

Before opening a children's development center, it is necessary not only to study the activities of competitors well, but also carefully calculate the costs. The main monthly expenses will be as follows:

• rent of premises, utility costs;
• wages of hired personnel;
• taxes;
• security during the day and at night;
• There are also one-time costs:
• indoor repairs;
• purchase of furniture, toys and sports equipment;
• the cost of processing a package of documents and permits from various authorities (SES, firefighters, etc.);
• purchase of household and office equipment (boiler, TV, computer, music center, etc.);

Based on the experience of people who have already opened such centers, we can say that, depending on the region where you live, the total costs can range from 50-70 thousand rubles (20-25 thousand UAH) to half a million (150-160 thousand rubles). UAH). The payback of such projects is estimated at the level of 2-3 years, and the profitability is 20-25%.

So if you dream of quick profits and high incomes, you should look for another way to achieve what you want.

How difficult is it to open a children's development center for a franchise

If all of the above seems too complicated for you, and you are still afraid to take the first step, you can consider purchasing a franchise. This means that for a certain fee, an already existing and successfully operating company will provide you with all its developments. You will only have to repeat the path you have traveled step by step. The specialists of the franchisor (the one who shares their experience) will accompany the opening of the center from the first to the last day, they will bring you, so to speak, “to the result”.

So, what does it take to open a franchise children's development center? On the Internet you can find a lot of offers, it remains only to carefully study them and choose the most suitable for yourself. At the same time, be sure to carefully study the terms of the franchise, as some companies may put forward conditions that may subsequently be unacceptable. For example, it may be too large monthly deductions (royalties).

What you need to open a center in Russia

Before you start your work, you need to formalize everything and obtain the appropriate permits. Here is a list of what you need to open a children's development center:

• register individual entrepreneurship;
• select OKVED codes, suitable for your it can be: 93.05, 85.32, 92.51, which means personal services, child care and supervision and the organization of club-type establishments, respectively;
• register and open a bank account;
• become registered (register) with the tax service at the place of residence;
• choose a taxation system - in this case, many advise choosing the simplified tax system, this allows you to significantly save on the services of an accountant;

If the activities of your institution will be related to education, then in order to open a children's development center, you will additionally need to obtain a license. This is a rather troublesome business, but there is one unwritten rule here - if the full official name of your center does not contain the words "educational", "educational", you can not issue a license. But it is best to get the advice of a qualified lawyer for each specific case. It is not so expensive, but it will allow you to avoid troubles and fines in the future.

Features of opening a center in Ukraine

To be honest, the opening of such a center in Ukraine is not much different from the Russian counterpart. The biggest difference is that it is quite difficult to open such a center without issuing a license. Therefore, before opening a children's development center in Ukraine, it is necessary to get legal advice. Most often, it is advised to choose the following OKVED codes:

• 47.90 - retail outside the store;
• 96.06 - provision of other individual services;
• 93.29 - organization of other types of recreation and entertainment;

In Ukraine, you will also have to register a private enterprise, or rather, an FLP - an individual entrepreneur. For work, it is best to choose the second group of taxation, so you have to pay less taxes. And one more small nuance: in Ukraine, the contract for hiring employees is tripartite - they must be registered at the employment center.

Now you at least in general terms know how to open a children's development center from scratch. At the end of the article, I would like to add a few useful tips, which will help you save some money and reduce the payback period of a young enterprise.

1. If you have chosen "unlicensed" OKVED, do not write to work books employees "teacher" or "teacher". It is better to use the wording “consultant” or “instructor”, the same applies to the employment contract.
2. Come up with a zest for your center - something that will distinguish it from other similar establishments. For example, let only you have clowns performing every first day of the month, or in the month when the child has a birthday, he will be given a discount on the subscription. Anything, as long as people remember it.
3. Conduct monthly/quarterly parent surveys. Find out what other skills they want to develop in their children, for which they are willing to pay extra. Maybe moms want to invite a children's yoga instructor, but they are not interested in classes with a French teacher.
4. In order to partially recoup the cost of renting a room, you can sublease part of it hourly for classes with a psychologist or speech therapist.
5. Introduce a bonus system of invitations according to the principle: "bring 3 friends and get a discount for the next month." This will allow you to provide your center with an additional influx of visitors.

And, of course, love your new undertaking. Remember: in order to open and successfully develop such a center, first of all, you need to love children.

Children's development centers are now a fashionable line of business. Every mom and dad want to see their child as a unique and talented individual that they can be proud of. Parents are willing to spend a lot of money so that their child is smart and talented. If you love children and know how to communicate with them, then you may well become the person who earns this money and ours will help you with this.

The children's development center is a great alternative to the usual kindergarten

A children's development center is a place where classes are held to develop creativity, concentration, intellectual abilities, and inculcate social communication skills. To some extent, such a center can be compared with a kindergarten, but children here do not just spend time while their parents are at work, but develop and acquire social interaction skills.

Unfortunately, not all parents correctly perceive the role of such clubs, and impose on them too much great expectations. It must be remembered that the following things are not subject to child development clubs:

1. Make a child a genius so that he glorifies his parents
2. Replace further education at school, university and at work. If a child is successful in the center, this does not mean that he will be successful in life.
3. Raise "Young", who at the age of 14 will earn a huge fortune

Choice of level of solvency of clients

In it is necessary to mention about. Unfortunately, a developmental center will only pay off if it is attended by children from wealthy families, or at least from families with an average income. Low-income parents simply will not be able to pay those amounts, the income from which will allow the center to function successfully.

This is interesting: what happens if we force ourselves to do good deeds? If your conscience torments you, still do not rush to create deliberately unprofitable groups for poor families, it is much better to hold master classes and other classes once or twice a month for free forsolvencypoor kids. Then in these charity events you can put your heart into it. If you keep several unprofitable groups, then sooner or later you will hate this business, which will certainly affect the quality of classes - and the children will become poor, not only in the financial sense.

Rich people very often do not count the money spent on children at all. They are ready to invest to the maximum so that their offspring become erudite, socially adequate and successful. But they also have a great demand - it is necessary that the quality of the services provided be at the highest level.

How to open a children's development center

To begin business plan for a children's development center stands with the basic steps required to open it:

1. Register an individual entrepreneur or LLC. It is recommended to choose simplified diagram taxation.
2. Buy or rent a room from 100-160 sq. meters.
3. Make repairs in the room that are suitable for a children's center, as well as meeting all fire safety standards.
4. Hire qualified staff specifically to work with young children.
5. If you want to be not only a "developing" children's center, but also an "educational" or "training" center, then you will need to obtain a special license.

All these stages require investments from 500 thousand rubles.

The room must be at least 100 sq. meters, but the ideal option would be an area of ​​160 sq. meters, because Children love space and do not tolerate small spaces well. The total area should be divided into 5-6 spacious rooms for classes. Also in the center there should be: a reception, a room for staff and a bathroom with a toilet.

Organization of the process of early development of the child

It is desirable that no more than 6-7 children are involved in the group at the same time, because. in this case, the teacher will be able to give each child maximum attention.

The main areas that can be represented in your center:

Recruitment

The psyche of a child is incredibly plastic at an early age, and the wrong approach to parenting can lead to serious problems later on.

Better with specialized education: pedagogical or psychological. But self-education is far from a guarantee that a person will be able to work effectively with children. You need to see how much the applicant loves children, knows how to communicate with them and whether he can gain authority. Whether he is capable of being examples, whether his words do not diverge from his actions.

Ideally, if you can observe how a potential employee communicates with their own children, as well as how a child behaves with and without a parent applicant. If the child is shy or, on the contrary, too impudent from permissiveness, then the applicant does not have the talent of an educator so that he does not speak.

One of the key qualities of a teacher should be responsibility and attentiveness. Young children explore the world and are constantly trying to climb somewhere or take on something inappropriate.

Note that, contrary to popular belief, female pedophilia is just as common as male pedophilia. So prepare a couple psychological tests for your applicants, regardless of gender, and carefully look after them, at least for the first time, for this terrible perversion.

Business plan for a child development center

Now let's go directly to the calculations inbusiness plan for a children's development center. The best way to account for expenses and incomeseparately for each class , because they are quite independent of each other and do not have to be present all at once. Children's clubs are usually open 10 hours a day, every hour is done . In total, the net time that generates income is 8.5 hours.

Early Development Class:

Expenses:

At least 1 computer for songs and music 18 thousand rubles.

Children's toys, incl. developing 29 thousand rubles.

Furniture: 27 thousand rubles.

The salary of the teacher is 23 thousand rubles.

Total costs for the early development room: 97 thousand rubles.

Income:

The cost of the lesson children's class development from 1.5 to 3 thousand rubles. If we take an average of 6 children in a group and 2,250 rubles. per child per month, then the total income per day will be 114.75 thousand rubles

Class for physical development:

Children are incredibly active. To keep them occupied, as well as to provide them with the full development of motor skills, a physical development class is needed.

Sports equipment 43 thousand rubles.

Sports instructor 25 thousand rubles.

Total costs: 68 thousand rubles.

Income:

Classes also last no more than 1 hour. The optimal number of children is 7 people. The cost of classes is 1.5 - 2 thousand rubles, an average of 1.75 thousand rubles. Based on the same 8.5 hours, we get an income per month of 104.125 thousand rubles.

Music Development Class:

Expenses:

Synthesizer, ideal for musical development: 15 thousand rubles.

Furniture (primarily chairs): 29 thousand rubles.

The salary of the teacher is 25 thousand rubles.