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Lottery as a business. Lottery ticket business

Story

The first lotteries were held in ancient times in Rome and China. They were organized by the state, which used the proceeds from ticket sales for its own needs.

It was thanks to the funds received from lottery games that the Great Wall of China was built. In Rome, the money raised from these games was used to build municipal buildings, repair bridges, roads, etc.

Interestingly, the poor could purchase tickets for free, taking the winnings that fell on them on an equal basis with the rest.

The first lottery in Russia was held in the eighteenth century by the Moscow watchmaker Gassenus. Official permission to hold such games was obtained in 1782. After the revolution, the lottery was classified as a bourgeois vestige and was banned. However, already in 1921 they were legalized again.

This was done to replenish the budget in a crisis that began due to a large crop failure. And after that, the Soviet state regularly issued tickets, which gave every citizen a chance to fulfill the dream of sudden wealth.

After the collapse of the USSR, the lottery business in Russia lost its popularity. In addition, in 2004, the government adopted the federal law"On Lotteries", which has tightened the requirements for ticket sales. According to the new regulation, their implementation was possible only in specialized stalls, as well as in post offices and Sberbank. Currently, the gambling business has officially ceased to exist. At the same time, the lottery business received a new breath.

Organizing your own business

Business people are always concerned with the question of a profitable investment of capital. Many entrepreneurs are interested in how to open a lottery business. The fact is that the demand for gambling entertainment in Russia is great, and the state has imposed a strict ban on the installation of slot machines.

The lottery as a business in such conditions is very profitable investment financial resources... It will not be difficult to sell tickets, because many dream of a fantastic win and want to feel the excitement of the game.

How to start a lottery business? It's easy enough if certain conditions are met and simple rules are followed. This issue can be easily resolved due to the absence in the legislation of any serious restrictions on the conduct of gaming lotteries.

Fundamental rules

When running a lottery business, you will need to comply with the principle of allocating half of the proceeds to the prize fund. Of the remaining fifty percent, six to eight will go to settlements with the printing house, which will print tickets for the next circulation. The legislation provides for the amount of charitable contributions. It is ten percent.

You will need to spend a certain amount - a reward for distributors of lottery tickets. This will take about twenty-five percent. As a result, the company will have 9%, of which part will be spent on paying rent for warehouses and offices, employees' salaries, etc. In the worst case scenario, the remaining profit may not exceed one percent.

Organization of draw lotteries

With this form of play, its results become known only after the rally ends. Today there are about ten different types drawing lotteries.

They are held in the form of quiz shows. The creators of such games control practically ninety percent of the entire lottery business in the country. The volume is quite decent, which indicates the profitability of the event.

How to create a lottery business in the form of a drawing? For a start, you will need a significant investment of funds. According to experts, this amount can range from three to four million dollars.

How to start a lottery business? To do this, you need to collect a certain package of documents. It must include a license for the lottery business. You must also receive confirmation of registration legal entity and help from tax office, which will report the absence of any arrears in payments to the budget. You will need an agreement that will spell out the responsibilities and rights of the founders. Only after collecting all the documents can the organization of drawing games be started.

Instant lotteries

There is also a type of gambling in which the ticket owner can immediately find out whether he is lucky or not. These are instant lotteries that are very popular. When they are held, in contrast to the circulation options, there is no need to wait for the drawing. You just need to remove the protective layer on the ticket, under which the result will be located.

Organization of a lottery business in this form requires the collection of the same package of documents as for drawing games. To increase the attractiveness of the winnings, the entrepreneur should pay for the prizes using modern technical means. For example, you can credit the received amount to the account mobile phone... The winner of the instant lottery may be asked to pay off the winnings for the purchased goods, etc. For the client, such a receipt of the prize is very convenient.

Organization of incentive lotteries

This type of gambling can be used by manufacturers of goods to attract the attention of buyers to products. To carry out this event, you will need to fulfill a number of conditions stipulated in the regulatory legal acts. First of all, a notification must be sent to the authorized body. It should be borne in mind that promotions do not include promotions due to the absence of a drawing element in them. The prize fund of this game is formed by the organizers from their own funds.

Organization of electronic lotteries

The emergence of this type of gambling immediately attracted the interest of many entrepreneurs. Their benefits are clear. How to open a lottery business in this form? When organizing it, already developed terminals can be used. This significantly reduces the size of the initial capital investment.

Electronic lottery ticket sales are monitored automated system... This allows you to track the financial flows of the business and constantly monitor the sale of tickets. This type of lottery will help to save on printing and transportation of tickets. The printout of the receipt of financing is practically not required.

Lottery equipment

Modern entrepreneurs were able to present gaming business in a new format. A lottery machine (terminal) is a vending equipment. Moreover, it can be placed anywhere.

Today, any entrepreneur who has point of sale, has the right to place a lottery terminal on its area to generate additional income. Wherein this equipment it is not necessary to purchase. Lottery companies provide it under lease agreements. Thus, the start-up costs are minimal.

Lottery terminals are very profitable as a business. They bring tangible income to their owners. At the moment, the legislation does not have any restrictions on the sale of tickets using lottery machines.

Terminal types

Lottery machines are divided into two categories. The first one prints out tickets. The second category of terminals refers to electronic games. Tickets in this case are virtual.

If you decide to purchase a terminal belonging to the first category, you should know that such equipment must be equipped with a built-in printer.

On the tickets printed by him, the circulation number must be reflected and government number... At the same time, the buyer sees the cost of the ticket, the date and time of its issue, the logo and the name of the lottery. The ticket must indicate the size of the prize fund and other necessary information.

There are terminals that are designed for electronic lotteries. Tickets selected by the player on the screen are virtual and cannot be printed. In this case, the presence of a prize, as well as the size of the cash prize in such a lottery machine, are determined instantly. Such terminals significantly reduce the cost of consumables for an entrepreneur. The machine gives out the winnings immediately, and often the player spends it right there - to buy a new virtual ticket.

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Lottery is a type of competition in which participants purchase tickets in exchange for a chance to win lottery prizes. At the end of the lottery, the numbers of all tickets are shuffled, and then one is drawn blindly to determine the number of the winning ticket. Lotteries are regulated by the state. They should be used to raise funds for events organized by registered non-profit organizations and all proceeds must go to charity. Any such event organized by commercial organization must be defined as either a lottery or a sweepstakes. In this case, the lottery is regulated by law in a completely different way. If you want to run a lottery not for profit, but for fundraising for charity, follow the steps below.

Steps

Contact your local government regulatory agency economic activity to see if your organization can legally host the lottery.

Decide on a prize. In all lotteries, there is at least one lucky person who receives the main prize at the end of the lottery. There can be more than one prize in a lottery, or even prize tiers (first, second, third, etc.) based on the order in which the numbers are drawn at random.

Print your tickets. Lottery coupons must contain specific information about the event and your organization:

On the front of the ticket, place information about the name of the organization, its address and phone number, the list of prizes, the end date, the name of the lottery and the website.
On the back, place a place for the data of the lottery participants: name, address and phone number.
Tickets may have numbers on them, or numbers may not be available. Laws may mandate numbered tickets, so check for proper legal acts before printing tickets

Summarize the lottery results. This usually happens towards the end of the announced fundraising event after you have sold as many lottery tickets as possible. Just ask the designated person to take out one of the tickets from the bag where they all lie and state either the name of the winner or the winning number ..
Contact winners who were not present at the announcement of the results to notify them of the prizes they have won.
- Lotteries are not legal everywhere. Check your local laws to be sure you are acting within the law.

It should be noted that the gambling business is prohibited almost throughout the entire territory of the Russian Federation, except for four specially organized zones. And in the same Ukraine, casinos are prohibited in general throughout the country, but Ukrainian legislation does not prohibit lotteries, as well as in Russia. Therefore, the organizer of this type of games may well bet on former clients similar establishments.

You should start by understanding the number that you are ready to invest in the project. After all, the given business idea is quite complex in terms of organization. It is desirable to have an experienced lawyer, accountant and marketer in your own state or outsourcing. Hiring on a permanent basis will be more costly and less effective than one-time hiring of the necessary specialists.

Organizational moments

To calculate and understand how to open points of sale of lottery tickets, you need an analysis of the most visited or traversed places in the city. Also, it will be useful to conduct a study of potential customers, on the basis of this it will be possible to make profitable terms games and understand which amount is the most valuable. In your portfolio, in addition to the amount itself for opening a business in this area, there should be an amount of winnings that you can immediately pay the player.

Employees at the first stage:

Technical Specialist;
salesman;
economist.

For example, lottery tickets can also be sold at ticket sales points of partners or competitors. Basically, there are many points where tickets from several companies are on sale.

What is desirable to have on hand:

permits;
financial plan with a budget for the project;
agreements with partners;
preparation of statutory documents.

Opening costs

To open a lottery business and calculate the approximate costs, you need to decide whether it will be a regular lottery or on the Internet. In this business plan, we will consider the costs of opening our lottery in physical format. In order to know exactly how to open an enterprise in this area, it is better to take full list required documents in federal bodies authorities. Advertisements should be placed on local information resources.

Main expense items:

advertising (from 50,000 rubles);
execution of all documents (up to 20,000 rubles);
obtaining permission from the authorities (up to 15,000 rubles);
equipment for printing lottery tickets (from 50,000 rubles);
development of a layout with protection watermarks (from 50,000 rubles);
organization of the state (from 200,000 rubles);
opening of islands in the shopping center for sale (from 150,000 rubles per point).

Approximate package of documents:

detailed rules for the lottery;
agreements with points of sale of your lottery tickets;
income distribution documents with a prize budget of at least 50%;
statutory documents of the founders;
example of a lottery ticket with protective watermarks;
a description of the system for determining the winner;
registration documents of an individual entrepreneur or LLC;
rules for storing and using uncollected winnings.

Potential problems and risks

For those who open their own lottery, one of the main risks should be the interaction with the inspection authorities and customer reviews. Also, in the case of the electronic lottery, this is the protection of the system from hackers, and in the case of the physical sale of tickets, it is the protection against counterfeiting. You should also ensure the safety of the circulation of tickets and the protection of the company's trade secrets.

The main risks that could cause damage:

audit by tax authorities;
an attack on the servers where the lottery base is located;
counterfeiting lottery tickets;
negative feedback from players;
losers' lawsuits.

Video "How Lottery Tickets Are Printed"

In this video, you will learn all the secrets of printing lottery tickets.

An increasing number of businessmen are interested in how to open their own lottery. This is due to the fact that slot machines were banned, as a result of which the demand for gambling entertainment increased. Demand is also observed due to the mentality of our country. The desire to become a millionaire without doing anything, passion and dream make the lottery business more and more in demand. At the same time, it is attractive that today in Russian legislation there are no serious restrictions. By observing certain conditions and simple rules, you can easily get permission to hold a lottery.

How to get into business

First, you need to buy electronic lottery machines or order a print run of tickets. Printed tickets allow you to make good money on advertising, since you can place promotional offer sponsors. Registration of a lottery means that tickets are covered with certain information: the size of the prize fund, special signs and the number of the draw. Such lotteries are familiar to many residents of our country, so the idea has every chance of success.

The process of registering electronic lottery tickets at the present time is still not entirely simple, however, due to the absence of printing costs, their cost price is decreasing. And if you know how to properly open a business with electronic sweepstakes, you can make good money in this area. Electronic lotteries have one feature - the ability to spend it on the purchase of new electronic tickets immediately after receiving the winnings.

What you need to know

First of all, you need to register a company and register with the tax authorities. To obtain a license, you need a certificate that there are no debts in fees and taxes. Provision should be made for the costs of producing paper tickets, prizes and purchasing electronic lottery machines. The results of the draws must be published in the media.

The lottery is a profitable business, but you should be aware that the size of the prize fund must be at least half of the cost of tickets sold. The Law on Lotteries states that printed products must have micro-fonts, watermarks, and a background grid consisting of continuous lines.

From this it follows that you need to print in those printing houses that have a license for the production of anti-counterfeiting printed matter... Experts believe that in the Russian Federation the lottery market has been mastered by no more than 10%, so novice businessmen have every chance of success.

Business organization

On average, the cost of a lottery machine will be up to 5 thousand dollars. Printing costs depend on the complexity of the design and print quality. They account for 15% of revenue. You should also consider the costs of the services of vendors and designers. On average, 25% of sales are spent on salaries for sellers. The costs should also include renting space for a kiosk or lottery machine.

It is best to install terminals in markets and shopping centers, v entertainment centers and nightclubs, in places of rest. Lottery machines pay off very quickly, up to one year.

Instant electronic lotteries save money on publishing results in the media. In addition, the licensing process is also simplified, unlike traditional paper lottery tickets.

Possible problems

Opening a large-scale lottery will require an investment of several million dollars, so beginners should pay attention to less expensive projects, for example, lottery machines. To organize a business, you can conclude a contract with an operator that has all the technical means. Such companies solve all current issues, and the entrepreneur is only concerned with planning and promoting the lottery.

There is an opinion that the lottery business is one of the most profitable financial investments. Moreover, with the introduction of bans on casinos and slot machines, people who love excitement, except for lotteries, have nothing else left. Lotteries are not prohibited by law, and with the right approach, competent calculations, it is not difficult to organize such a business.

Of course, organizing lotteries is not a quick process. It is necessary not only to calculate everything, but also to collect all the necessary documents for tax service... After submitting the documents for issuing a license, you need to decide on the type of lottery that you will organize. Detailed conditions for holding lotteries depend primarily on their type.

Our business valuation:

Initial investment - 500,000 rubles.

Market saturation is medium.

Difficulty starting a business - 7/10.

What do you need to organize a lottery?

Having decided to organize such a business, you need, referring to the law on holding lotteries:

register an enterprise;
go through the registration procedure with the Federal Tax Service;
get a certificate stating that you do not have tax arrears;
get a license;
organize a way of notifying about the results of the lottery;
take care of the availability of printed and electronic tickets.

First you need to decide on target audience... Based on this, choose the type of lottery, method of holding, design of tickets, and so on. First of all, it is necessary to monitor the market and draw up a business plan, carry out the necessary calculations or, at least, make a feasibility study of the feasibility of holding a lottery.

It is also necessary to think over and draw up the rules for the lottery. In accordance with Russian legislation, the lottery winnings fund must be at least half of the amount received as a result of ticket sales. In addition, it is worth considering the costs of renting premises, the salaries of ticket sellers, and the services of designers for issuing tickets. Indeed, the attractiveness and brightness of tickets directly affects their sales, and hence the proceeds from the business. The typography that will print the tickets also has to be challenging. After all, tickets must be printed on special paper using various watermarks and other security elements.

After completing all the necessary preparatory processes, then you should draw up your individual entrepreneurship and collect papers to obtain the appropriate license.

How is a license to hold a lottery obtained?

A license to hold a lottery is issued subject to the following conditions:

clearly drawn up conditions for conducting;
plan for the distribution of income from the sale of tickets;
approved layout of lottery ticket with detailed description all the requirements put forward to him;
ways of recognizing tickets when paying out winnings;
description and specifications used equipment;
methods of accounting for all tickets sold;
procedure for working with tickets: storage, return, destruction;
a copy of the company's charter certified by a notary;
the procedure for keeping the winnings not received by the winner on time, the conditions for their payment after the expiry of the payment period;
the balance sheet of the lottery organizer;
certificate of absence of tax arrears.

If the documents are drawn up correctly, no later than two months later, you will be issued a license. Its validity period is not less than three years. When the license is ready, the organizer will receive written notice about this and also Bank details for the required payment of the license fee in the amount of six thousand rubles.

Getting a license to run instant lotteries is much easier and faster than any other type of lottery business.

Knowing how to open a lottery business in Russia, it remains to choose the type of lottery to conduct. The law prohibits such a thing as a lottery on the Internet. This is due to the fear of using hacker attacks to influence the results of the circulation.

Existing types of lotteries

There are two main types. The first, very popular among the Russian population, is the printing of lottery tickets. This method of implementation allows you to get additional income from advertising, because each individual ticket is a platform for placing various advertisements.

High-quality production of lottery tickets is possible only in a specialized certified printing house. There are a number of requirements for this printed matter:

the presence of watermarks;
background grid of continuous lines;
printing in micro font.

The second way to implement this type of business is through lottery terminals. Their use allows you to save on ticket printing and renting premises. To accommodate the vending machine, just a square meter of area and the presence of an outlet in the immediate vicinity are enough.

In addition, unlike slot machines, a lottery machine is a completely legal form of business implementation. This is due to the fact that the result of the drawing is included in the ticket, and is not calculated by special equipment, as is done in slot machines. In this case, the machine performs the functions of both issuing tickets and paying out winnings. Instant payment of winnings is one of the advantages of the terminals, which makes them very popular.

Today in Russia you can buy a lottery terminal, both new and used. Due to the ban on gambling, now they are sold without a corresponding software... For each terminal sold, regardless of its condition, documents, a certificate and a nameplate are provided.

This industry is gaining more and more popularity, as it was chosen by people who were previously regulars of slot machines. The average person does not feel much difference between them, but from a legal point of view, there is a difference.

For an entrepreneur, this is a very successful source of income, since an electronic lottery does not require large expenses, and one machine pays off in a maximum of six months. If he is in a good place, then this period can be reduced to three months.

In addition, an electronic lottery ticket makes it possible to reduce costs, since the use of printing services, payment for printing consumables is not required. Another advantage of using terminals is the ability to control the process from a distance. You can go to Personal Area via the Internet at any point where there is access, using a computer, tablet or your personal smartphone.

It is better to install lotomatics in those places where slot machines used to be located. It is also important that in the places of their installation there is a sufficiently high passability of people. An excellent option for accommodation would be nightclubs, cafes, train stations, parks and other places of large gathering of people.

Lotteries for which tickets are printed, in turn, are divided into several types:

Instant lottery - is tickets with a protective coating, to check the win you need to remove the coating with a coin.
Draw lottery - a type of lottery in which, in order to find out whether a ticket is winning, you must wait for the drawing of a particular draw. The results of the drawing are published in gas or are broadcast live on the TV channel. On the Internet, the drawing cannot be carried out, since the influence of hackers on the result is possible.
Incentive lottery - a type of lottery, participation in which is free, however, in order to participate in the drawing, you must purchase a specific product. This is one of the subspecies of the instant lottery, however, it has its own specific characteristics.

Organization of lottery ticket sales

Even before the start of the lottery, it is necessary to think over how the lottery tickets will be sold. The most convenient way to distribute tickets is through press kiosks, post offices and cash desks of Sberbank. It is here that there is a large traffic of people, and the chance of ticket sales is very high. In addition, people often take tickets here as small change.

You can also organize your own lottery ticket sales point, but this is very costly and is not entirely advisable for a still unknown lottery. The likelihood that you will distribute a large number of tickets in this way is not high.

Required start-up capital

To simplify the process of starting a business, can be used ready-made franchise famous lottery. In this case, you do not need to come up with anything, you just get a ready-made guide to action. If you want to organize everything yourself from scratch, it is worth evaluating the minimum investment level to start.

The main costs include:

Payment of advertising costs (from 50 thousand rubles);
Receiving costs required documents(maximum 20 thousand rubles);
Receiving permits(up to 15 thousand rubles);
Lottery equipment (from 50 thousand rubles);
Layout project with protective watermarks (from 50 thousand rubles);
organization of the staff (from 200 thousand rubles);
opening of points of sale of tickets in various shopping centers (from 150 thousand rubles per point).

As a result, we have the minimum required amount of half a million rubles. The approximate procedure for holding lotteries is spelled out in the law. However, you can form your own scheme, starting from the main one.

In addition to calculating the required investments and theoretically possible income, it is also worth calculating the risks and possible problems.

The main risks are:

counterfeiting lottery tickets;
hacker breaks into servers with lottery data;
negative feedback from players;
tax inspections;
lawsuits from disgruntled lottery participants.

It should also not be forgotten that the entrepreneur is responsible for the transparency of the lottery procedure. In case of detection and evidence of fraud with the holding of the draws, he will be punished, which is provided for by law.

It is also worth remembering that lotteries are divided into municipal, regional and all-Russian ones. A permit to hold a nationwide lottery must be obtained from the Ministry of Finance, but at the moment it is not being issued. Keep in mind that the All-Russian lottery can only be non-commercial and at least a quarter of the income must be donated to charity.

The legal regulation of all controversial issues related to the holding of the draws, the payment of the winnings to the winner, and so on occurs through legal proceedings in accordance with the law.

Signs of Successfully Selling Tickets

In order for your business to successfully start and develop, it is worth considering the following conditions when printing tickets:

brightness (attractive appearance, will make the buyer pay attention to himself and arouse interest, which will most likely provoke him to buy);
availability (the ticket price should not be large, even with a large possible win, people rarely spend large sums on tickets);
frequency of winnings (the more often there is an opportunity to win, even minimum amount, the more likely it is to sell tickets).

After analyzing all of the above, you now know exactly how to open a lottery, how much money is needed for this, what are the pitfalls and benefits in this business. Based on this, you can, after carefully considering everything, choose for yourself a suitable option for building a lottery business.

Of course, the costs of initial stage will be considerable, but still there is an opportunity to earn much more and quickly recapture all the invested capital. At the same time, the lottery business is completely legal, and your income will be completely transparent for all financial checks.