How to advertise toothpaste. Texts and slogans used to advertise dentistry

It's probably hard to find a clinic that suffers from an excess of clients. Therefore, the question of their attraction and retention is and will be relevant. Even for "promoted" dental brands. Of particular importance is advertising, and low-budget advertising during the start of a business process.

Point decoration

Facade

outdoor advertising

In addition to a signboard and a facade, streamers, pavement signs, posters in underground passages, etc., are an external way to express yourself.

Stretch marks

Stretch marks are one of the universal methods to remind about the clinic, indicate its address or direction in which to move. They showed themselves well when placed along the highway (across the movement of the car) and between trees, if the facade is hidden by their crowns. pillars

It makes sense to place these advertising attributes near pedestrian sidewalks, approximately opposite the entrance to the clinic, if it is located in the depths. At the same time, it is desirable that the pillar contains brief and concise information about the clinic, its location and an arrow pointer. It makes no sense to set them flush with the entrance, this deprives them of information content.

Other types of outdoor advertising

Placement of posters in underground passages and metro (if available in the city), signs, LED billboards with a running line or a picture-invitation to the clinic, voluminous LED advertising boxes can bear fruit and attract a certain number of customers. But they are not primary types of advertising.

Internal advertising

The internal advertising of the clinic includes not only a spectacular hall, an interesting reception desk, a TV that brightens up the client’s leisure time, booklets that allow visitors to get acquainted with strengths clinics and ways to combat caries, for example. But also customer retention methods. Whatever advertising plan the owner didn’t choose expensive or cheap, effective or medium-efficient, no matter how many clients thanks to this advertising could be attracted to the first appointment, if they do not replenish the cohort of constantly served patients and do not bring their friends and relatives, advertising was almost in vain. The clinic could not keep the client. This is called the "leaky bowl syndrome" no matter how much you pour into it, the result is the same - emptiness. Helps to keep the client:

• Professional work of medical staff.
• Administrators who are motivated and competent in the field of marketing (their task is not to advise the client by phone, but to convince them to visit the clinic).
• The use of domestic marketing moves, not Western technologies. For example, if you forbid the administrator to inform the client about the cost of services, this will alienate many.
• Encouraging physicians to "exchange" clients. Even a generalist doctor still prefers some activities and dislikes other procedures in which his colleague may be good. Referral to a colleague should be motivated. This is an element of the so-called internal advertising.

Printed products

Printed products are booklets, flyers, business cards, information leaflets about the clinic, etc.

Flyers

The effectiveness of their distribution depends on a well-chosen distribution point and time of day. It is not necessary to do this at the door of the clinic, and sometimes it is not desirable. It makes sense to distribute flyers on the opening day of the clinic or promotions.

Brochures, business cards, information leaflets

Business cards are convenient because the client can take them with him, give them to friends and relatives and keep them in his wallet (purse) for himself in the future. Usually they are displayed on the administrator's desk or on the tables in the lobby. Booklets can be laid out on the rack and placed in special pockets on information stands. Information leaflets describing the clinic's services and prices can be located near the administrator's place on a special stand or holder fixed to the wall.

Other

Effective advertising on a small budget

The optimal client acquisition program cannot be universal. It depends:

• From a place chosen by the owner.
• The presence of competitors in the area.
• The contingent that makes up the bulk of the human flow.
• The seasons, the day of the week, and even the time of day.

The most low-cost technologies for today, preparation for which you can devote time even before the opening of the organization, are:

• Organization of your own Internet resource, the promotion of which must be constantly engaged. And publications on massively visited sites.
• Client exchange program with other representatives of private business (fitness clubs, massage rooms, beauty salons, etc.).
• Distribution of invitations to the opening and / or day of the dentist with bonus program upon presentation of an invitation (for example, when ordering two services, the third is provided free of charge or at half price).
• Newsletter emails(This type of advertising is not considered promising, but since it is low-cost at the stage of promotion, it can be used).
• Posting ads made with creativity. This method is also not considered client-delivering, at least in large quantities, but ads made with a "zest" can be useful.
• Distribution of advertising flyers. It brings especially good results when distributing in business centers, large shopping and entertainment centers and nodal stops of vehicles.
• Distribution of information leaflets in envelopes to corporations and firms, offering corporate services. The envelope is required - this indicates the solidity of dentistry. Good text is very important.

Moreover, if on a day off the distribution of flyers is relevant in the "bazaar place", then in weekdays it may work at public transport stops, etc.

Promising indirect advertising

This kind promotional activities is based on the study of the contingent of the area in which the clinic is located, it is more expensive and requires preparation at the stage of planning the external and internal design of the dental clinic.

With regard to the assessment of the contingent, it is impossible to make all people one certain group, but modern tendencies, especially in big cities combine:

1. The desire for solitude, avoiding stress and large crowds, fatigue from society.
2. The desire to isolate intrusive advertising(stop seeing, hearing, understanding and even more accepting it).
3. Some infantilism, that is, childishness. Not a desire to put up with age-related changes, and a secret deep hope to grow old as late as possible. A youthful desire for controlled risk that would look like the actions of a daredevil, for example, paintball.
4. High self-esteem, which entails inflated demands and expectations for the services provided. This entails a lack of desire to assert oneself by demonstrating wealth. This means that today's clients are less and less willing to overpay for the name of a doctor or clinic.

The answer to the first point is some external "closeness" of the clinic. The client should not feel like in a shop window, waiting for clearance. Proper organization work to minimize the number of people waiting for the procedure. This will form a positive opinion about the clinic.

The second point requires a thoughtful approach already during the functioning of dentistry. Do not clutter up the interior space of the clinic (especially if the areas are not large) and the pages of printed publications with large and rarely replaced advertising modules. It is necessary to change the form of submission of information more often, at least once a month. This is achieved, for example, by placing a typical temporary output in printed publications. This means that the color scheme and style will be the same throughout the year, and the text can be changed monthly. With available funds, an educational article in a local magazine brings good results. It will be more effective every 5 advertising modules and last quite a long time (comparable to a spread glossy magazine, but more economically priced).

The answer to the third question can be the placement of a TV in the lobby, showing programs that combine extreme adventure and the excitement of players. At the reception desk there may be various magazines that will help brighten up the patient's minutes of waiting. In order to maintain confidence in the client with its own youthfulness and attractiveness, the clinic can offer and advertise its work and its significance for the client by:

• Teeth whitening.
• Implantation.
• And other image services.

Good results are obtained by managing rumors. The correct formation of the client's opinion about the clinic and its report "to the masses" surpasses many types of advertising activities in terms of the ability to form a client flow.

And lastly, the moment of both the quality of the provision of services and the first meeting of the client is very important. If the administrator was rude to him on the phone or raised his voice at the first meeting, this can significantly damage the name of the clinic. Therefore, at the stage of recruitment, you need to devote time to administrative staff, their ability to get along with people. Reducing your expenses by "cutting" wages administrator may affect the attendance of the institution.

Ads that don't work for dentistry

Ineffective advertising is advertising that is illiterate or without taking into account the specifics of the contingent. But there is advertising, which at the first stage can be neglected. Television and radio have a huge audience. But such advertising is quite expensive. Successful clinics can afford it. At the stage of "promotion" of dentistry, such advertising does not make sense. Its main disadvantage, in addition to the high cost, is the peak, that is, the short duration. At the time of appearance on the air, there may be a noticeable increase in client flow, but then there is a sharp decline. A more reasonable option is to place the ticker on the local channel.

Advertising on the spread of a glossy publication is a fashion move, effective clinics can afford it. It is long-term compared to newspaper advertising. But it cannot provide a large influx of customers. The truth can attract wealthy clients.

Huge big boards can afford well-established clinics that have a name and funds. At the first stage, such advertising does not justify itself. And if it is done illiterately or in violation of the law on advertising, it can completely damage the image of the clinic and its financial situation.

Texts and slogans used to advertise dentistry

Dentistry business class. The art of caring. Clinics of sparing dentistry. Try saving on a tooth! Dentoclass - get treated with us! Dental virtuosos. Healthy appetite - healthy opportunities. Smile territory. Don't hide your teeth. Dentistry honest prices. Honest low prices. You have 32 reasons to contact us Join the healthy and beautiful smile club. Dentistry the way it should be. Invest in your teeth! Save your health! Something that is really expensive. Your smile will be perfect Leading Russian professors with their best students. Private dentistry without mistakes. Try it with bad teeth. similarity in technology. difference in attitude. We have made high technology accessible. Advanced technology, craftsmanship honed by time! The latest technology. Trust us with your smile! Find your dentist! Pediatric dentistry without tears. We work for your children! The health of your teeth. Masterpieces every day without days off. Accurate to the millimeter. We give smiles! We give you smiles! Delicate dentistry. Returning to perfection. Dentistry without pain for the middle class. We give you a beautiful smile! For all times! We invite you for health! Become happier. It's simple! We are closer than you think! Mediast. All dental home. Smile! Always smile! 32 reasons for a Hollywood smile! Smile with joy! Impeccable service - close to home! Create a smile! We prolong the life of white smiles. Professionalism worthy of your trust! Factory of healthy teeth. Dentistry of a new format. We treat your teeth with love. We are at home. For your royal smile! Divident. Your contribution to health! Healthy teeth, beautiful smile! The key to a beautiful smile is healthy teeth. Execution skill. Spring of your smile. XXXXXX-honey. And the tooth has no problems! Our dentist will be yours. Treat your teeth with pleasure! You deserve the best Dentistry of high technologies. Smile! Nothing more to be embarrassed about. We love your smiles! Success starts with a smile! Moscow smiles! Smile more boldly. Healthy teeth without pain! Every tooth matters! With us you can do it all! Professionalism. Warranty. Quality. The art of making a smile free! Happinnes exists! Your smile deserves an Oscar! The premiere of your smile. Modern dental technologies. Heal and smile! Thank you for your trust! Smile more!

Circle of my smiles. Guaranteed for 10,000 candies! Light hands are the main tool of our dentist! Closer than the stars. Smile and everything will work out! Smile, it suits you! Perfect teeth from Ideal-S. Thirty-two and no less! We smile at you, you smile at the world! Affordable and high quality! Clinic you can trust! The same doctor. Half the Kingdom for a Smile! Creating a beautiful smile. Personal dentistry. Experience that creates results. Family dentistry of the new generation. Treatment with comfort! Come to us for treatment Petersburg style in everything. Dentistry of the 21st century We care about you. European level dentistry. Forget about toothache! Dentistry as an art. According to the rules of art ... Advanced dentistry. We will give a smile to everyone! Healthy teeth are your capital! Healthy teeth without pain and fear. Because we are thinking of you! Dentville. City of happy smiles. 32 reasons to smile. Blinding smile. Sensational new life. Simply the best dentistry. Proper dentistry! The Art of European Dentistry. Finding teeth, save your nerves! Hurry up to be healthy! The only one I trust! Modern clinic in the old town. Cheaper because not in the center. Here they know how to make a perfect smile. Emphasizing individuality, we strive for perfection. Hollywood smile? No problems! We will help you smile freely! Every patient is important to us! We are trusted with the most valuable! My new smile has a name: XXXXXXXXX. The needs of the patient are paramount. We make our city a city of happy smiles. Discover the world of beautiful smiles! The quality of our work is much higher than our prices! We are not the best - we are one of the best. Great smile. A wonderful new life. We create smiles! A cordial attitude to each client. Single patient dentistry Exceptionally caring! Healthy teeth are like diamonds. Dentblanc. To the heights of dentistry! Enjoy your health. Your smile is your prestige. A smile is the best compliment! An island of comfort in the ocean of life. How we treat - you never dreamed of! Dentistry with premium taste! The optimal choice. Dentistry for the practical. The kindest dentistry. Smile with style! Russian traditions of the art of healing. For a smile to us! You are beautiful when you smile! Smile - you are beautiful! Now you have us! Keep your smile from a young age.

Teeth are our wealth, because the prices for prosthetics bite, and their grip is iron, or rather metal-ceramic. We have to remember about the toothbrush and related products, and the creative dental advertising every now and then refreshes the memory and broadens one's horizons. So, employees of foreign agencies know how to floss fruits, play bowling with their teeth and what the heart actually consists of.

1. Fruit floss

It would seem, what does the teeth have to do with it? But if he claims that they can separate grains from fruits, then he does not blunder in the case of teeth. The Panamanian agency Cerebro Y&R knows how to use dental floss not only for its intended purpose.

2. Don't hide your smile

Employees of the Paris branch of Y&R urge you to make a smile your best accessory (“Make your smile your best accessory”) and not spend money on hats, watches and handbags, because things are just consumer goods, and your smile is unique.

And, since a smile can transform the world, it's a sin not to give it to all your contacts on Skype and friends on Facebook. "Improve your profile", - advertisers from South Africa (Y & R Johannesburg agency) advise.

It is unpleasant when in a white-and-white opera someone black-and-black speaks on the phone, because in dental advertising only the main villain, the mafia Cariosi, can behave so unceremoniously. The troublemaker was drawn by politically incorrect Chileans from Prolam Y&R. Plus his own afro-brother, who took up synchronized swimming in vain, because he constantly pops up.

4. Bowling club "Tooth for a tooth"

The bone crusher at the bowling alley offers to insure the implants. Well, or at least punch an invisible giant in the teeth, which, you see, is also not bad.

5. Mind and heart

How unpleasant it is when some melody gets stuck in your head or obsessive thought. All thoughts constantly switch to uninvited guests. The same with food stuck in the teeth, the authors of the poster from Bucharest (Tempo Advertising agency) hint. The poster's slogan is "So you can think of something else."

If the path to the heart lies through the stomach, then this path of life begins in the oral cavity. There is ongoing research into how dental health affects the cardiovascular system. The creative poster says that there is a direct relationship between cavities and heart attacks. Therefore, the Slovak dental advertisement calls: "Take care of your teeth before they take care of your heart." The authors of the creative are employees of the Jandl agency from Bratislava.

6. Toothbrushes in hard to reach places

How many times a day should you brush your teeth? Trick question. The correct answer is "After every meal." The idea of ​​inserting a reminder in the form of a fake toothbrush into food is absolutely wonderful. Our congratulations to its authors from Bangkok ( advertising agency"Y&R").

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The dental business is in demand. Everything more people prefer private dentistry to public ones. This is a highly competitive area. But with the help of advertising, you can stand out in the market.

The name of dentistry that makes a profit

Sometimes the choice of dentistry depends on the impression that the name makes. Funny or incomprehensible - causes distrust of customers, solid and original - attracts attention.

How to name dentistry to attract customers? Use these rules:

• Use simple words that are easy to remember and write down. The client should easily find it through the Internet or a directory. For example, "Megadent", "Clinic 32", "Nova Dent".
• The name should not cause negative or unpleasant associations. For example, the names "Kiss", "Gamma", "Tooth Shop" evoke the feeling that the clinic provides poor quality services.
• The name should reflect some distinctive feature of dentistry. Emphasize the range of services, location, clinics or line of business. For example, children's dentistry "Zubastik", "Baby Smile", "Dentistry on Proletarskaya".
• Be original, be sure to study examples of competitor names so as not to repeat them. The easiest way to originally name dentistry is to use the name of the head physician. "Dr. George Dentistry", "Dmitrovich and Colleagues", "Dr. Zorin Implantation Center".

Dentistry advertising: texts that generate income

For the promotion of a dental clinic or office, printed materials, television and the Internet are usually used. But regardless of the type of promotion, you will need to come up with a bright text, a slogan that will attract the attention of the target audience.

The main task is to determine what your customers want. Someone tries to save money, for someone it is important that the treatment is painless, for many it is important that the clinic is close to home.

What are the benefits of your dentistry? New technologies, convenient location, modern equipment, low prices or highly qualified employees - choose what you can stand out with.

Examples of slogans for dental clinics:

• "Healthy teeth without pain and fear"
• "32 Reasons for a Hollywood Smile"
• “Cheaper because not in the center”
• « Modern technologies treatment according to low prices»
• "World-class dentistry at St. Petersburg prices"

Marketing in dentistry: methods for promoting services

To understand where dentistry advertising will be visible and effective, clearly define your target audience. Most often, dentistry is searched on the Internet. However, a significant proportion of dentists' clients are elderly people. To attract them, it is better to use advertising on radio and television.

If you are targeting residents of the same area, use billboards near the clinic, advertising in public transport. Place them where there is a high daily flow of potential customers.

How to promote dentistry on the Internet

Advertising services on the Internet today is the most convenient way attract customers. To use internet marketing, create a website. But invest wisely. If you have one dental office or a small budget clinic, you do not need to spend money on an expensive site. The investment will not pay off.

Place descriptions of procedures, prices, information about doctors, a page with reviews and contacts of the clinic on the site. The client should easily find everything that interests him.

Use SEO to get your site on the first page of search engines. Fill the pages keywords and phrases useful information, photos and other materials that will provide you with high attendance. Immediately after the launch of the site, as well as during discounts and promotions, use contextual advertising. It's expensive but effective method promotion.

Radio and television: what to choose for advertising a dental clinic

Advertising on television is the most expensive way to promote goods and services. You will have to spend money on shooting a video, and then on broadcasting it. The effect of such advertising of dentistry is ineffective, because the costs will pay off for a long time.

Radio is a great option for promoting new dentistry. You will have to invest money, but then all listeners of the radio station will learn about what discounts and promotions you are holding in honor of the opening.

Advertising of dentistry in print

A more common way to get people into dentistry is through the use of flyers or print advertisements in newspapers. The main advantage of print advertising is accessibility. You can drop the flyers in the mailboxes yourself.

What advertising methods will bring more profit

Everyone has it marketing method has its pros and cons. If you want to attract as many customers as possible, use several methods at the same time.

Promotion of dentistry is a difficult task. People are afraid to go to unfamiliar doctors: they are afraid that the price will not match the quality of work and materials. They want reliable doctors and quality services. Therefore, the most effective advertising is word of mouth, reviews and recommendations from friends.

A good reputation can only be earned over time. Therefore, buying a dental business is more profitable than creating a new one. You get not only all tangible assets, but also a base regular customers who will continue to visit this clinic and tell their friends about it.