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Dental advertising. The name of dentistry that makes a profit

Profitable dentistry. Tips for owners and managers Konstantin Borodin
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The dental business is in demand. All more people prefer private dentistry to public ones. This is a highly competitive area. But with the help of advertising, you can stand out in the market.

The name of dentistry that makes a profit

Sometimes the choice of dentistry depends on the impression that the name makes. Funny or incomprehensible - causes distrust of customers, solid and original - attracts attention.

How to name dentistry to attract customers? Use these rules:

  • Use simple words that are easy to remember and write down. The client should easily find it through the Internet or a directory. For example, "Megadent", "Clinic 32", "Nova Dent".
  • The name should not cause negative or unpleasant associations. For example, the names "Kiss", "Gamma", "Tooth Shop" evoke the feeling that the clinic provides poor quality services.
  • The name should reflect some distinctive feature of dentistry. Emphasize the range of services, location, clinics or line of business. For example, children's dentistry "Zubastik", "Baby Smile", "Dentistry on Proletarskaya".
  • Be original, be sure to study examples of competitor names so as not to repeat them. The easiest way to originally name dentistry is to use the name of the head physician. "Dr. George Dentistry", "Dmitrovich and Colleagues", "Dr. Zorin Implantation Center".

Dentistry advertising: texts that generate income

For the promotion of a dental clinic or office, printed materials, television and the Internet are usually used. But regardless of the type of promotion, you will need to come up with a bright text, a slogan that will attract the attention of the target audience.

The main task is to determine what your customers want. Someone tries to save money, for someone it is important that the treatment is painless, for many it is important that the clinic is close to home.

What are the benefits of your dentistry? New technologies, convenient location, modern equipment, low prices or highly qualified employees - choose what you can stand out with.


Examples of slogans for dental clinics:

  • "Healthy teeth without pain and fear"
  • "32 Reasons for a Hollywood Smile"
  • “Cheaper because not in the center”
  • « Modern technologies treatment according to low prices»
  • "World-class dentistry at St. Petersburg prices"

Marketing in dentistry: methods for promoting services

To understand where dentistry advertising will be visible and effective, clearly define your target audience. Most often, dentistry is searched on the Internet. However, a significant proportion of dentists' clients are elderly people. To attract them, it is better to use advertising on radio and television.

If you are targeting residents of the same area, use billboards near the clinic, advertising in public transport. Place them where there is a high daily flow of potential customers.

How to promote dentistry on the Internet

Advertising services on the Internet today is the most convenient way attract customers. To use internet marketing, create a website. But invest wisely. If you have one dental office or a small budget clinic, you do not need to spend money on an expensive site. The investment will not pay off.

Place descriptions of procedures, prices, information about doctors, a page with reviews and contacts of the clinic on the site. The client should easily find everything that interests him.


Use SEO to get your site on the first page of search engines. Fill the pages keywords and phrases useful information, photos and other materials that will provide you with high attendance. Immediately after the launch of the site, as well as during discounts and promotions, use contextual advertising. It's expensive but effective method promotion.

Radio and television: what to choose for advertising a dental clinic

Advertising on television is the most expensive way to promote goods and services. You will have to spend money on shooting a video, and then on broadcasting it. The effect of such advertising of dentistry is ineffective, because the costs will pay off for a long time.

Radio is a great option for promoting new dentistry. You will have to invest, but then all listeners of the radio station will find out what discounts and promotions you are holding in honor of the opening.

Advertising of dentistry in print

A more common way to get people into dentistry is to use flyers or print advertisements in newspapers. The main advantage of print advertising is accessibility. You can drop the flyers in the mailboxes yourself.

What advertising methods will bring more profit

Everyone has it marketing method has its pros and cons. If you want to attract as many customers as possible, use several methods at the same time.


Promotion of dentistry is a difficult task. People are afraid to go to unfamiliar doctors: they are afraid that the price will not match the quality of work and materials. They want reliable doctors and quality services. Therefore, the most effective advertising is word of mouth, reviews and recommendations from friends.

A good reputation can only be earned over time. Therefore, buying a dental business is more profitable than creating a new one. You get not only all tangible assets, but also a base regular customers who will continue to visit this clinic and tell their friends about it.

Teeth are our wealth, because the prices for prosthetics bite, and their grip is iron, or rather metal-ceramic. We have to remember about the toothbrush and related products, and creative dental advertising every now and then refreshes the memory and broadens one's horizons. So, employees of foreign agencies know how to floss fruits, play bowling with their teeth and what the heart actually consists of.

1. Fruit floss


It would seem, what does the teeth have to do with it? But if he claims that they can separate grains from fruits, then he does not blunder in the case of teeth. The Panamanian agency Cerebro Y&R knows how to use dental floss not only for its intended purpose.


2. Don't hide your smile


Employees of the Paris branch of Y&R urge you to make a smile your best accessory (“Make your smile your best accessory”) and not spend money on hats, watches and handbags, because things are just consumer goods, and your smile is unique.


And, since a smile can transform the world, it's a sin not to give it to all your contacts on Skype and friends on Facebook. "Improve your profile", - advertisers from South Africa (Y & R Johannesburg agency) advise.


It is unpleasant when in a white-and-white opera someone black-and-black speaks on the phone, because in dental advertising only the main villain, the mafia Cariosi, can behave so unceremoniously. The troublemaker was drawn by politically incorrect Chileans from Prolam Y&R. Plus his own afro-brother, who took up synchronized swimming in vain, because he constantly pops up.


4. Bowling club "Tooth for a tooth"


The bone crusher at the bowling alley offers to insure the implants. Well, or at least punch an invisible giant in the teeth, which, you see, is also not bad.

5. Mind and heart


How unpleasant it is when some melody gets stuck in your head or obsessive thought. All thoughts constantly switch to uninvited guests. The same with food stuck in the teeth, the authors of the poster from Bucharest (Tempo Advertising agency) hint. The poster's slogan is "So you can think of something else."


If the path to the heart lies through the stomach, then this path of life begins in the oral cavity. There is ongoing research into how dental health affects the cardiovascular system. The creative poster says that there is a direct relationship between cavities and heart attacks. Therefore, the Slovak dental advertisement calls: "Take care of your teeth before they take care of your heart." The authors of the creative are employees of the Jandl agency from Bratislava.

6. Toothbrushes in hard to reach places


How many times a day should you brush your teeth? Trick question. The correct answer is "After every meal." The idea of ​​inserting a reminder in the form of a fake toothbrush into food is absolutely wonderful. Our congratulations to its authors from Bangkok ( advertising agency"Y&R").