Who owns chain stores in Russia. Retailer "Verny" will launch another chain under the Frank brand Verny who owns

Reviewed by Trusted User

Moscow | 2016-07-14

I'll start over. Like many, I was laid off three months ago. For a month I tried to look for a job myself, but without success. Smart people they suggested that it is better to get into the "center of entertainment for the population", they say there is experience. Got registered, the first two months were empty. And then they give me a vacancy in the store - the Union of "Saint, John the Warrior" (a chain of stores is true). A name that gives faith in employment. To begin with, I always call, but Oleg Chibisov, “special” (he is probably a knight of the Scarlet Order, he likes to torment candidates), did not pick up the phone, although the mobile number was indicated. The next day I went for an interview to the Verny store at Moscow, Sevastopolsky Prospect, 15, building 3. When I entered the store, I was stunned, the store was empty, there was only one cashier at the checkout. Asking her where to find Oleg Aleksandrovich Chibisov?! She answered, he is in the hall, such a gray-haired man. I was "swallowed" as she called him. Our meeting with this man began with his aggression, who are you, what do you need, you don’t see, I’m busy, I need to SLAVE. I tried to introduce myself, but he did not want to listen, I continued from the entertainment center. Then he went berserk, began to scream, again the poor were sent, I was tired of the pilgrimage from the center of the amusement of the poor, just recently a 70-year-old grandmother came to get a job as an employee of the hall. To his cries, I asked him to write me a refusal. He continued to yell - I won’t sign anything, I need slave workers, and not the miserable ones from the amusement center. (Forgive me for digressing from the topic, but what kind of strange reaction to people from the amusement center?) Not wanting to listen to his screams, I headed for the exit, as I understood that this would not end well, and I would be to blame, otherwise I would go to the center amusements, let them deal with the "inadequate". The most interesting thing began, then, moving away from this "manager" a few steps, I heard - Hey, boy, do you want me to sign your fucking paper, drive 1,500 rubles ?! His cry shocked me. At the exit, I met an elderly customer who said that this "manager" not only does this with me, he does not need workers, who comes from the amusement center, he extorts money from them. Returning home, I tried in vain to call the administration of the Verniy chain of stores, no one picks up the phone, no personnel officers, no operators on the phone.

Summing up: The store positions itself as a religious one, and devils in the guise of a person work in it. One cashier, there are very few people in the hall, “Director, manager”, or whoever he is, talks to applicants like cattle, doesn’t like the amusement center, remove the vacancy from there ?! I'm not a fan of writing comments. But as Chibisov Oleg Alexandrovich, I met such people very rarely. He doesn't even care what my name is. Calling for punishment on the site is an empty occupation, but this should be demoted to a cashier, let him be rude at the checkout, you see, and not one cash desk will work, but two. It is very sad to realize that such "people" work as administrators, store directors and there are more and more of them, we are just slaves for them with a low income.

Union "Saint, John the Warrior" (chain of stores faithful)

Address: Russia Moscow

unknown

+100

Top Comments

It turns out that in Moscow these boors, hangers-on from the faithful are operating ... Somehow one of the freaks of their guards got rude to me and began to wring my hand, pulling me away from the entrance to their store (!!!), because they work until 23 in Yekaterinburg, and I came at 22:45 and all the same I really wanted to get into the store, but they have already closed and work only to exit through the security guard. But after my imputations to the guard, they say, remove the ru ki and don’t touch me, he began to wring my hands and scared me with his alarm button ... (Well, we are also not born with a bast, all the same, I did karate for 15 years as a black belt, second dan). After wringing my hands, I started to defend myself and drank a preventive malashigiri to my friend, after which he took out a gas bottle and started poisoning me, and I had a wild runny nose, which saved me ... As a result, he fell to the ground with two kicks to the head , the police were called by them, a protocol was drawn up in which they wrote that I attacked the guard .... hmm ... they just didn’t know that I had an action camera built into my ski suit, which is all in the department told. In yoga, on my part, a statement has already been written with a request to initiate a criminal case for obvious reasons. A statement of claim was also written to the court, statements to: the prosecutor's office, the Investigative Committee of the Russian Federation, Rospotrebnadzor, the ESS, to the licensing department. As a result, their leader Yekaterinburg called me personally and asked for a meeting. We met and parted amicably. Everything suited me. And they are science for the future. People don't be afraid to defend yourself!

Andrey Rogachev draws business ideas from the air. And like a dragon, in place of one severed head - successful project- a new one, even more promising, is growing. Every time he starts projects from scratch and brings them to mind-blowing success. Thanks to Rogachev, LEK, Pyaterochka, Karusel, Verny, the network of Veterok markets became known to everyone, and the founder himself gained fame and a place on the Forbes list of 200 richest businessmen in Russia.

 

Dossier:

• FULL NAME:
• Date of Birth: January 17, 1964, Tula
• Education: Leningrad Meteorological Institute
• the date of the beginning entrepreneurial activity/age: 1989 / 25 years
• Type of activity at the start:"Environmental Control Laboratory", real estate
• Current activity: Private investor, Verny chain of stores, Veterok markets
• Current state:$750 million, according to Forbes for 2017

Andrey Rogachev is a charismatic personality and a vivid example of an entrepreneur modern Russia. He is fundamentally different from businessmen from the Forbes lists, as he built his own enterprises, developed his business from scratch. He did not buy ready-made ideas, did not participate in redistributions, did not make acquaintances with the right people.

“People are always looking for a simple explanation for things that are inexplicable from their point of view. If a person has money, where did he get it from? Stolen. More options: Komsomol or party money .... protection of politicians. ... When we announced the real owners of Pyaterochka, everyone was very surprised, because there were no big names there, ”- A. Rogachev

The business success story of Andrey Rogachev is an inexhaustible source of inspiration. After all, she can teach a lot and, above all, look at life in a completely different way, as if from the outside.

He carefully "grows" projects to maturity. And painlessly part with them. Such projects were the Pyaterochka discounter chain and the Karusel hypermarket chain, from which Rogachev made a good harvest.

After several years spent in America, the hero returns to his homeland to create new business, in its scope is not inferior to the previous ones. And although Russia knows many examples of the return of oligarchs to the country, for example, Evgeny Chichvarkin, Mikhail Gutseriev, Vladimir Gusinsky, only a few come with new promising ideas.

In 2012, Rogachev simultaneously launches the Verny discount chain and its American sister Okey-Dokey. By the end of 2016, the project reached the break-even point, but it is not known whether Rogachev will “ripe” to sell the new brainchild.

Everything is possible. Indeed, in 2015, another major project was launched - Rogachev became the owner of the Veterok market chain, which combines the Kopteevsky and Northern markets, as well as Moscow and Kashirsky.

“At the heart of creating great companies (and a great company is something that causes surprise and respect among professionals) there are only three things: vision, will and responsibility. Vision - how to create this company. Will - because everyone will resist it, including yourself. Responsibility - because such a thing is not created for a week or two, great companies live a long time, ”- A. Rogachev

Great companies that became the foundation short biography Andrey Rogachev, brought their founder not only spiritual satisfaction, but also fabulous profits. Since 2005, he has been on the Forbes list of the 200 richest businessmen in Russia.

Table 1. Andrey Rogachev Forbes ranking, 2005 - 2017

		Condition, million $

Source: Forbes

The dynamics of changes is clearly demonstrated in the graph.

Childhood and education

Part of the biography of Andrei Rogachev before the hero entered the big “business voyage” was practically not covered by the media. It is well known that:

• the future millionaire (Russian by nationality) was born in the city of Tula in 1964;
• in 1986 he received a degree in hydrology from the Leningrad Meteorological Institute.

Maybe the scarcity of information is connected with Rogachev's attitude to education as such.

“I'm just pretending to be smart. I have four educations, and they brought me nothing but vision minus eight, ”- A. Rogachev

Or the desire of the hero to sculpt his own destiny and grab luck by the tail exclusively with his own hands. And this opportunity arose for the guy only with the arrival in big business.

“In order to do something successfully, it is not necessary to have an education. It’s not the smart or the educated who win, but the active ones win”, - A. Rogachev

By the way, the businessman is stingy with statements not only about his own education, but also about his ex-wife and 2 children.

"The first pancake is lumpy" - LEK

It is not known for certain where the 25-year-old graduate of a Leningrad university got the money to open his own business in 1989.

But the "Environmental Control Laboratory" was born. And the first direction of its activity was the production of gas analyzers and research and production activities.

This later the company will become a major developer in the Leningrad region and in the North-West region. But before that, she will go through the stages of formation.

The direction of the company changed with the advent of Pavel Andreev in 1992. At first they rented out premises, later they started building housing.

“Pavel Andreev was found through an ad. He became a co-owner of LEK thanks to his talent and excellent abilities, as well as his attitude to win and achieve goals, ”A. Rogachev.
Source: Delovoy Petersburg

Rice. 2. On the left, Pavel Andreev, Rogachev avoids cameras.
Source: Delovoy Petersburg

But the cooperation ended in a big scandal and division of business.

In 2011, Andreev transferred LEK assets to his own structures, and Rogachev got the Makromir company, which was opened in 2001 as a commercial real estate developer.

However, at the time of the break business relations Makromir's partners were on the verge of bankruptcy, and in fact Rogachev got only 5 shopping malls: French Boulevard, Rodeo Drive, Fiolent, Felicita, City Mall, as well as the frozen long-term construction Dolgoozerny. And debts, of which $163 million the businessman had to pay alone. But this did not save the situation - Makromir was sold to Fort Group along with everyone shopping malls, debts and claims.

Deal for Pyaterochka

In retail, Rogachev turned out to be more successful. The businessman took up trade in parallel with the management construction business.

“I am a hybrid of an engineer and a peasant. An engineer knows how mechanisms work, and a peasant knows how everything in the world interacts, is born and matures, ”- A. Rogachev

The idea to open their own stores arose in 1998 after the merger:

• Unikan company, owned by Rogachev and specializing in the wholesale trade of imported canned food;
• Trade House "LEK" of Alexander Hydra, which traded wholesale imported yogurts.

Tatyana Frankus and Igor Vidyaev also became Agrotorg partners.

New company"Agrotorg" was originally focused on wholesale trade. But after the crisis, imported goods ceased to be sold, and it was decided to reorient the business to retail trade in order to sell the stuck products.

So in 1999, the first Pyaterochka store appeared in St. Petersburg.

Andrei Rogachev's Verny grocery retailer is considering opening compact hypermarkets with an area of ​​about 2.5 thousand square meters. m. Stores of the new format can get a Frank sign, as the creators of "Verny" originally planned to name their chain.

"Kommersant" became aware of the details of the development of the Verny network of Andrei Rogachev, one of the creators of the Pyaterochka and Karusel projects (now, together with the Perekrestok network, they are part of X5 Retail Group, whose shareholder was previously Mr. Rogachev). According to Oleg Vysotsky, general director of Verny, the company can make a decision to open stores of a new format for itself within six months. Stores should appear in the suburbs of Moscow and the suburbs of St. Petersburg, in settlements with a population of 50 thousand people.

By August 1, Verny, which now operates 70 stores in the capital and Northwestern regions, intends to increase their number to 100 outlets. When their number reaches 200 outlets, the retailer will discuss the business model of hypermarkets. "Faithful" at the end of winter was eyeing objects with an area of ​​​​2.5-3 thousand square meters. m, told Kommersant several retail real estate brokers.

On the plans of Andrey Rogachev together with former managers X5 Retail Group to create a grocery discounter network became known in May last year. Within three years, Mr. Rogachev was going to open at least 400 stores, Oleg Vysotsky, the former head of Pyaterochka, was invited to head the chain. The network development was based on the strategy of "soft discounter" stores on the area of ​​200-650 sq. m with an assortment of about 3.5 thousand items. The first stores were opened in November 2012 in Moscow and St. Petersburg.

According to Rosstat, the total revenue of the ten largest grocery retailers in 2012 amounted to 19.5% of the retail trade turnover, or 1.9 trillion rubles. According to Infoline, the market capacity of food products in the Moscow region (including New Moscow) in 2013 will exceed $19 billion (in Moscow - $63 billion), in the Leningrad region - $4 billion (St. Petersburg - $11.5 billion).

In Russia, it is necessary to create "an alternative to existing networks that have tortured suppliers," Andrey Rogachev told Kommersant earlier. According to X5 Retail Group, its share in the grocery retail market in 2012 was 5.6% with revenues of $15.7 billion. The company operates more than 3.8 thousand stores. The market share of Magnit was 5.1% with a revenue of $14.2 billion, the network includes more than 7 thousand units. outlets. True, already in the first quarter, X5 Retail Group lost leadership to Magnit not only in terms of the number of stores, but also in terms of revenue (126.3 billion versus 131.2 billion rubles).

Development Director of DNA Realty Evgeny Gushcha recalls that rental rates for premises with an area of ​​​​about 2.5 thousand square meters. m will be higher than for large hypermarkets. V shopping malls or separately standing buildings in Moscow, the rental rate is 2-3 thousand square meters. m will be approximately $ 0.6-1 thousand per 1 sq. m. m per year, in the Moscow region rates can be 30-40% lower - $ 350-700 per 1 sq. m. m per year, depending on the distance from the Moscow Ring Road.

Opening of small format hypermarkets, which are easier to build due to the smaller size of the site and in which priority is given to food products, is a trend, says Mikhail Burmistrov, head of Infoline-Analytics. For example, small-format Magnit Family hypermarkets outperform classic Magnit hypermarkets in terms of sales per square meter. m by 25-30%.

According to the results of the first quarter, Magnit had 132 hypermarkets, of which 22 were compact Magnit Semeyny, in the structure of the retailer's revenue, hypermarkets accounted for 17%, that is, 22.3 billion rubles. The grocery retail market is not yet filled, says the main owner of Magnit, Sergei Galitsky. But, he adds, "time will tell how successfully the Verny idea will be implemented."

Who owns chain stores in Russia. People's grocery stores in Russia, located within walking distance, "Pyaterochka", "Kopeyka", "Narodny", etc. belong to ... foreign companies. Perhaps this information will A New Look why prices are rising, why supermarkets are not supporting the Russian manufacturer, why a network of small retail grocery stores is being destroyed everywhere and where the money is flowing. Products and prices for them are more serious, more painful and more important for every person in the country than distant and incomprehensible politics, economics and finances. Here is a list of countries where the largest grocery chains are registered, with hundreds of thousands of stores throughout Russia 1. Auchan (France), 2. OK (Luxembourg), 3. Pyaterochka (Netherlands), 4. Perekrestok "(Netherlands), 5. "Carousel" (Netherlands), 6. "MetroCash & Carry" (Germany), 7. "Tape" (British Virgin Islands), 8. "Globe" (Cyprus), 9. "Billa" (Austria ), 10. "Selgros" (Germany), 11. " Leroy Merlin"(France), 12. "Magnet" (Cyprus offshore Lavreno Ltd.), 13. "Penny" (Netherlands), 14. "We" (Netherlands), 15. "Mercado Supercenter" (Netherlands), 16. "Basket "(Netherlands", 17. "Paterson" (Netherlands), 18. "People's" (Netherlands), 19. "Simbirka" (Netherlands), 20. "Proviant" (Netherlands), 21. "Fair" (Netherlands), 22. Troika (Netherlands), 23. Family (Netherlands), 24. Thrifty Family (Netherlands), 25. World of Products (Netherlands), 26. A5 (Netherlands), 27. Spar (Netherlands), 28. Universam (Netherlands), 29. Tamerlane (Netherlands), 30. Purchasing (Netherlands). we must support every day.This is personal hygiene products.This is detergents.This and another household chemicals, which we use almost automatically. But you go to the store and what do you see? foreign brands. Endless high cost,” says Gleb Veshchaev, director of the Information and Analytical Center social technologies"Krass". “It turns out that foreign capital has penetrated with its tentacles into every cell Russian business. And here, on the spot, chain hypermarkets take a protective position precisely in relation to Western manufacturers. The chain closes, turning Russia into a tool for pumping money out of the Russian population and sending it to third countries. Chain stores are the main striking force of Western business. They, like huge vacuum cleaners, suck cash flows and withdraw the currency abroad. While hypermarkets are openly working against Russia. Yes, hypermarkets have destroyed the Russian retail network. Yes, they left a large part of the population without work and without the opportunity to support their families. Then at least give normal service in return. But he is not. Lobbying for Western interests trademarks, undervaluation, games with the prices of currencies - everything is aimed at ensuring that Russian territory support the overseas market and drown Russian manufacturers. While hypermarkets function like huge factories for the export of profits from Russia. “Despite all the chains' political statements that, they say, they keep their prices, the entire burden in fulfilling this statement fell on the producers. The networks themselves have not reduced their costs. They passed it on to the manufacturer. It's the producers who keep the prices normal. And not only keep, but even reduce. Networks, instead of the announced reduction or retention of prices, also raised prices for manufacturers. If earlier the manufacturer returned 5 percent to the network, now it is 10 percent in the form of, so to speak, internal bonuses. And here we also need to add a variety of fees, marketing fees, etc. Even logistics, which was also reduced today, and it laid an additional burden on the shoulders of the manufacturer.” We can’t really talk about any import substitution, Veshchaev believes, because the West does not intend to negotiate with Russia. And grocery store chains are "the striking force of Western business." They suck money out of the population and take it abroad at a tremendous pace. It has become quite obvious that grocery chain stores are now part of the political system. Lobbying the interests of Western brands, lowering the cost, playing with the prices of currencies - everything is aimed at supporting the foreign market on Russian territory and drowning Russian manufacturers. But each of us, for his part, is able to choose the place where to buy and the goods. Even in Western chain stores, we can choose a domestic product or a product instead of an imported one and, thus, "vote with the ruble."

Bad places

"We looked at about 80% stores, but we were not satisfied with their location," one large St. Petersburg chain told DP. Former employee"Verny" said that 37 stores of the network were acquired by X5 Retail Group under "Pyaterochka". However, Oleg Vysotsky, general director of the Verny network, does not confirm this information. "We considered the possibility of selling several objects that are poorly promoted. But, given the good performance in December in our network, this idea was abandoned," said Oleg Vysotsky, emphasizing that neither Magnit nor X5 Retail Group bought from Verny " the shops. However, as DP managed to find out, X5 Retail Group still acquired some of Verny's facilities. So, in particular, in the North-West, Verny assigned the lease rights to X5 for five stores: two in Veliky Novgorod and one each in Mga, St. Petersburg and Vyborg. This was confirmed to "DP" by one of the top managers of X5 in the North-West. In addition, by comparing the addresses of the Verny objects for sale and the addresses "", it was possible to find that the X5 objects were opened on the site of Verny in Yekaterinburg on the street. Novgorodtseva, 13A, and Shchors, 29.

"Faithful" slowed down

According to the Verny website, at the moment the network has 455 stores in Russia. In addition to Moscow and St. Petersburg, it is represented in the Sverdlovsk, Vladimir, Yaroslavl, Kaluga and Tula regions, as well as in Kazan. In mid-2015, Oleg Vysotsky told reporters that in 2016 the network plans to develop in the Volga and Central Black Earth regions. However, apparently, the network has adjusted its plans. In the Northwest, she practically stopped opening new stores. Market participants suggest that now the chain is getting rid of inefficient stores, and then it may completely change the owner. According to Ivan Fedyakov, general director of the Infoline analytical agency, the sale of Verny's facilities does not quite fit in with the ambitious plans that the company announced earlier. According to him, the most rapid development of "Verny" was in 2014, when the network opened about 200 stores, while in 2015 - only 80-83 objects. Also, according to Ivan Fedyakov's observations, the latest Verny facilities differ in quality - there are no electronic price tags, the equipment and layout are worse. It should be noted that the launch of Verny came at a time when X5 Retail Group was losing its positions, but now the modernization program for Pyaterochka has ended and has a positive effect. Apparently, it has become difficult for Verny to compete with the market leaders, who are stepping up during the crisis. So, Magnit opened 2378 stores in 2015, and X5 Retail Group - more than 1500 objects. It is possible that the development of "Verny" was carried out on credit funds, and in order to repay them, Andrei Rogachev decided to get rid of some of the objects. It is also known that the businessman is also selling land plots in St. Petersburg, on which it was previously planned to build warehouses for the Verny network. According to Infoline, in 2014 the network's revenue amounted to 16.9 billion rubles (excluding VAT), and in 2015 it exceeded 20 billion rubles (excluding VAT).