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Choosing a name for the company. good feng shui company name

How many bad company names have you seen in your lifetime? Even if you do not take all sorts of long abbreviations that were popular before, such as “TransStroyKomBizTrendTech” and the like. Are you yourself afraid that the name of your future company will become a serious snag. After all, he always wants to stand out not only in quality and quantity, but also in his approach and details. So that whoever sees the sign will forever remember that there is such a cool company ...

Especially for those who ask in advance about the name of the company, and for everyone else who just wants to get a little more enlightened in matters of organizing a business, we analyze the features of company naming. And the main thing here will be - not the creative component, but the rules that you must not forget about when you arrange a brainstorm in search of the perfect name.

Note: if you do not know the rules of names, then you can run into a banal refusal to register a company. So let's arm ourselves with knowledge and move forward.

Features of the names and the English version

First thing to know - when registering an LLC, you will need to indicate the full name on Russian, in which will naturally enter "a society with limited liability."
Second - English words are allowed. But! They must be written in Russian letters. That Yes, in which case, please contact transcription rules and let's keep creating.
Third - cannot be crossed stir in one name and Russians and English words. That there is either one or- second.
fourth - it is forbidden to insert foreign characters, and also foreign words, which, according to essentially, are terms with designation of any type of property.

Additionally: the abbreviated name will also be reflected in the Charter of your company (if it can be at all). The rules are the same.

Primitive example: full name: Limited Liability Company "Land Trolley". Short name in the Articles of Association: ZV LLC.

After all, everyone knows that the “paper” clerical language of documents that you will encounter almost daily is very dry and does not strive for brevity. For example, in official documents you will write the full name of your "corporation". No matter how much you want to cut.

And internal correspondence can be contained with the help of a short name.

Note: if your Napoleonic plans for business development include going international, immediately make sure that both versions of the name are on the foreign language. And here you will need to use translation, which is used much more often in practice than transcription:

Limited liability company "earthen trolley"

Note: here we have given an example with a literal translation. But, for example, the transfer of the form of ownership (“LLC”) can be denoted in another way.

What can not be done in the process of naming a company

Enter characters like "@", "+" and so on.
It is forbidden to assign name the word "VIP", the abbreviation "Ltd". Incidentally, Ltd.- and there is "OOO" in its sense.
Cannot be inserted into name such words as "Russia", "Moscow", "Russian Federation" (and respectively "RF"). Note: There are some exceptions to this prohibition, but at a minimum, they will require agreement with government administration and stamp duty only use will not less than 10 thousand rubles.
Not that to be forbidden, but extremely not welcome without agreement appropriate department to insert the names of cities or other subjects of our country. If consistency is not will be in you can expect a summons at any time city hall court.
Names that go against social norms. This and about ethics and about the moral side, and about humanity...
Math is prohibited. Just like slang and jargon.
Not it will be possible to use the names of organizations international level and any public associations.
Naturally, if the brand, or trademark patented, then you have no chance to take it title. Otherwise - agenda again court.

Almost everything else is possible, so the field for creativity and creativity is in front of you. In fact, many firms are moving away from the stingy dullness in the names and, without violating anything, use the rights in naming very cheerfully.

Example: Big Good Anaconda LLC, which maintains its own bar in Kazan (a bar under a different name). Or here is another bar that has grown into a huge network (you can find the name yourself), which is managed by Otzhigay i Zhgi LLC. These are real examples. And, as you can see, if you are in business, you don’t have to do it with a sour face.

How to come up with your own name. Little hints.

If there is no friendship with fantasy at all, then you have a few tips from which areas of your life you can get ideas for naming:

Names of loved ones. What's wrong with shop "Tanya", which is named by an adult uncle businessman in honor of his daughter. If you want to boost your self-esteem a little, you can call and v honor yourself. Although, if you then decide to sell the company, then you'll have to find someone who doesn't care, and then not everyone might like this choice.
Direction of activity. Do you sell dried bear meat? Name the company - Dry bear. Do you want to make repairs? "Repair" - a great name for LLC, you can still add something to highlight. Type "Repair of Trolleys", "Life and Repair "... But not overdo it. Still, work with imposes certain restrictions on people. Let the potential buyer better immediately guess that he at can acquire you than looks at you suspiciously title.
If you can't handle creative naming challenge, try asking those around you. Most likely, each will offer several interesting options. V in the end, start sorting out everything that you see around. Let it take not one hour, but you this name to live and work.

The best title- one that simultaneously possesses the qualities of capacity, conciseness and a little bit of a creative spirit. And, if it is assumed that direct customers will directly encounter this name, then it is better to add an indication of activity and a pinch of unusualness to it so that a person can remember it immediately and forever, but does not shy away in confusion.

Therefore, first you need to understand who will be your target audience. If these are exclusively people of the old school, then you shouldn’t be especially humorous. The humor in the title can also play a very cruel joke. If the taxi company is called "Accident", or "Brakes" ... well, once it's funny, and then you won't get many customers.

Examples of names by field of activity

You need to understand that each niche has its own client expectations, as well as the audience itself.

So, for example, if we are talking about construction of houses, people are accustomed to seeing more seriousness and respectability, which many are associated with reliability. AND if you call the company "SekundaStroy", or somehow "Shalyai-Valyay", then your competitors will only rejoice. Therefore, most often construction industry, there are more and more "megacities", "stroybyty", "uyutstroy" and etc.
Travel business involves attracting a client already on dating stage. Therefore, the names promising him rest and delight, will already be working on you. "Beach", "Sea Lagoon", "Palms and Sun" - than not names? Sounds much more attractive than "Titanic" or "Berezhka on the river."
If you plan to engage in transport or transportation, so designate in company name what will talk about strengths of the firm - speed, convenience, reliability, access everywhere. So, for example, the hackneyed name "Fast and the Furious" and then better than Racing carts", although originality second breaks records.
The furniture business is also rich in available name options, but very many are not bother themselves a lot. Therefore, on every corner you can meet the "World of something" (doors, sofas, windows, walls and etc.). Of course, I want to show the vastness of the choice in your company, but use less traveled roads. The context of creating a cozy atmosphere here is the best fit, because we are talking about home.
Law firms are required by the name to bring confidence to the consumer. to them and this is how clients come personal problems. Therefore, there will be no more humor here. quite appropriate. "Legal Aid" Good advice» - give the client hope that he will get the desired result if you to apply.
That the same applies to medical institutions private nature. Not make flashy names, here it is important for a person to feel calm. Therefore, actually names such as "Family Health" are used. But not be deceived. Clinic "Your health!" will arouse suspicion, because the name is more like a toast on booze.

General advice - do not focus only on yourself when coming up with a name for a company that will sell a product or service to another person. It is important that the audience has an emotional response, and not just you.

Outcome

We figured out what rules exist in the naming of companies, what should not be used as part of the names and thought about what you can pay attention to if the task is to name a company in specific area. The last advice that can be given in this, in many ways, creative business - if you find it difficult to do it yourself, contact another person. Fortunately, both creative agencies and creative freelancers are now enough. But in general, such a procedure is not so complicated as to pay for it. Another thing is if you need to create an entire style or brand.

When setting up your business, there are many things to think about. important points. Many entrepreneurs do things quickly and decisively, but are completely lost when it comes time to think about what to name the company. This is a rather serious question, because the memorability and recognition of the future brand will depend on it. Moreover, the name of the company will also affect its prosperity. When designing it, there are many things to consider. At the same time, there are several approaches that will help in such a difficult choice.

Company name convenient for customers

When thinking about how to name a company, you should take into account such a moment that it is convenient for customers. It should be clear to them what the given name means. It is very important. It should be such that people perceive it only from the positive side. In no case should they have a feeling of disgust or any ambiguous emotions. You should focus on customers of various age categories. It is necessary to try to come up with a name that will be understandable to both young people and the older generation. If a company has been around for a long time, but due to some circumstances it needs to choose a new designation, then it makes sense to do a little research and ask existing customers. They can be offered a small survey with several new names. The option that received the most votes can be considered successful and winning. Thus, it is the clients who become the best advisers, because they are the main consumers of the services that the company will provide.

Should the company be called by its name?

When discussing how to name a company beautifully, many believe that the ideal option would be to give it your own name or the name of a loved one. However, in reality, this should not be done. First, many people perceive it negatively. They may associate the name of the company with some personal and unpleasant situations. As a result, it will simply be unpleasant for them to use the services of the company. Secondly, when naming an enterprise by the name of your beloved or beloved in order to please them, you should think about the fact that the relationship can be short-lived. In the event of unpleasant events, this business will remind you of this and bring only negative emotions. In addition, in the event of a sale, not everyone wants to acquire a company with someone else's name.

What is the name of the LLC?

As for small businesses, shops, cafes, etc., the choice of a name here will not be as difficult as for a large law firm LLC. It happens because the success of the business depends on it. Given that such a company will have several founders, the opinion and interests of each of them should be taken into account. So, most often, companies registered as LLC have a name consisting of the initials of the owners. Sometimes it turns out to be a good enough option. But this is not always the case. When thinking about how to name a law firm, one should also take into account the specifics. Her line of work speaks for itself. If this option is not suitable, then you should study various dictionaries, try to choose a name from the associative series, or look at the original versions in foreign languages.

Company name depending on the type of activity

The name of the company should directly reflect its type of activity. At the same time, you should not try to make it long and describe everything that the company does. It is enough to come up with one word that will fully describe the activity and cause an association with it. This is always a winning option, because customers will immediately understand where they are going and what they will be offered here. If the company has an incomprehensible name, people will simply pass by, except for those who are curious to find out what it means.

original company name

It will depend entirely on the wishes of its owners. They are the ones who decide how to name the company. A good option would be to come up with something unusual and original, and most importantly, sounding. Of course, there is a possibility that people will not understand what is at stake, but if you approach this choice wisely, then the company will prosper. A fictitious name that will have no meaning has other advantages than its easy sounding. From a legal point of view, it's hard to find fault. Usually, problems arise when a company already bears the same name. In this case it will be excluded. The individuality of the name will also help to distinguish the company from a large number of the same competitors.

The role of a foreign language in the company name

A rather large role in the names of the company is played by a foreign language. Often, when thinking about how to properly name a company, entrepreneurs choose beautiful-sounding options. However, they do not always know how it will be translated from different languages. Sometimes a beautiful word can have a different interpretation. On the one hand, it will mean something good and bright, and on the other, completely obscene. As a result, the company looks ridiculous to many. Such entrepreneurs begin to re-collect all documents and re-register the name. This is a rather laborious and lengthy process. That is why it is better to immediately choose a name that will subsequently bring profit to the company.

Choosing a company name in terms of numerology

Today, when deciding how to name a company, many entrepreneurs believe in numerology. Some of them even turn to fortune tellers and astrologers to help them make the right choice. So, with the help of numbers and the science of numerology, you can calculate whether this or that name will be favorable. There are special tables that contribute to self-calculation when choosing the right option. You just need to calculate a one-digit number, which can be both good and bad. If the result is an unfavorable figure, entrepreneurs think of a different name. Not everyone believes in this, so the approach here is completely individual.

There are several tips, following which you can come up with the right company name. So, you need to be as concise as possible. Choose a short name. It will be easier to remember and sound better. If a company is going to develop their website, their domain name will be much easier with a short version. Among other things, it is necessary to study the market of competitors. You need to come up with a company name that will undoubtedly stand out from all the others. This will grab the attention of customers. When choosing a brand name, you can use a dictionary, as well as brainstorm. Sometimes it suddenly comes to mind good idea. Don't limit yourself to one option. It is better to come up with a few alternate company names, because when registering it, it may turn out that such a company already exists. In this case, you will have to quickly make another decision, which can be fatal. Also, don't rush. Having made your choice in favor of several options, you need to postpone them for a few days and walk around with this thought. As a result, the final name will be chosen with a fresh look.

It is impossible to register a company without a name. It will also not be possible to open a bank account, enter an invoice or conclude a contract. The name of the company is an important component of the image and success of the business. It should be easy to remember, cause only positive emotions among customers and partners, and also have a resource for the development of a separate brand. In the future, the LLC name will work for the owner, providing a certain level of income.

The name largely determines the prospects for business development. Some entrepreneurs take a lot of time and effort to get ahead, while others are lucky. There are statistics of positive shifts financial condition company after the name change. The LLC name must become strong marketing tool. Experienced specialists have long developed the principles and rules for compiling the optimal name of the enterprise.

But do not rush to choose a name or use the first one that comes to mind. It is difficult to overestimate the importance of a word in a person's life. Many will remember the words of Captain Vrungel: "As you call a ship, so it will sail." The second part of the article provides important information on the energy of words. It is described how to choose the right company name so that it reflects the scope of activities and contributes to prosperity.

How to name a brand

The term "brand" comes from the Old Norse word "fire", which means a successful trade or service. A brand is a high-quality product with a good reputation, which is known to a wide range of consumers and is able to create a holistic image of the product in the minds of people. It has a unique name and symbolism. Any goods and services can be a brand: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in a small town, there are fewer requirements for the name, which allows you to be guided general rules. You can interview prospective clients about the name or offer to choose it from a list compiled by the owner.

Successful businessmen spare no expense to create and promote brands, the rights to which will become a source of income. A memorable logo and a good name guarantee the company's success and prosperity in a highly competitive market. A beautiful name should be a commercial offer, be based on a positive image of the product and offer unique opportunities to meet consumer requirements.

A good LLC name can save you time when you expand your business significantly.

Basic principles for choosing a name

The brand is not a product, and its name should not be a description of the characteristics and essence of the product. It should highlight an important difference between the product and its competitors.

The name should express the value of the company, create and maintain a connection between the product and the consumer. Almost any name can be successful brand, if you make efforts to unify it. For example, Marlboro - reflects the area, Coca-Cola - composition. The name should be related to the specifics of the product and focused on further development regardless of the commodity situation.

You should not give a direct description of the product - the name should highlight, not describe. To disclose the characteristics of the product, advertising, marketing are used, the repetition of information in the title will be redundant. A descriptive title will limit marketing opportunities when copies of the product appear from competitors. In the future, the trade name may turn out to be a generic product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
A successful name may not reflect the characteristics of the product at all. This highlights its uniqueness for a long time (Apple).
The name should take into account the time factor and remain unique for a long period. Unfortunate examples include Radiola, which in Latin means "warmth", but in reality this household appliance is not based on heating. Sport 2000 is a reference to a year that may look old-fashioned in the future. EuropAssitance - binding to the region, which prevents the spread to other continents. Silhouette (silhouette) began to promote yogurt for the health of the body, not weight loss. This principle is especially important for medium-sized businesses.
The name should provide perspective development on international market. For example, the American brand CGE is often confused with rival GE; Nike is not eligible for registration in a number of Arab countries.

Recently, the following methods of creating a brand name have been especially popular:

syllables or letters from the names (surnames) of the founders;
surname + prefix K °, off;
display in the part of the name of the subject of the product without direct mention (water, sea - Aqualor, Morenasal, Dolphin, Aquamaris).

Name ideas can be found on specialized sites that generate lists of suitable names for free. You can also use the paid services of agencies - naming, which will select a creative name that brings good luck.

What name will bring good luck to LLC?

When choosing a name for a company, the reaction and emotions of potential consumers of the product are taken into account. It should be clear target audience. To make sure the name is successful, you can conduct a survey among future customers.

Naming specialists have deduced several important rules:

The names in the list should be simple, pleasant and not misleading to consumers (Vityaz florist shop, Elena Prekrasnaya restaurant are inappropriate).
It is not necessary that the name reflect information about the product. The main thing is that it should be easy to pronounce and evoke positive emotions.
It is not recommended to tie the name to a geographical location. This will allow you to quickly expand your business in the future without renaming.
If there are foreign words in the name, their meaning and interpretation should be clarified. Chevy Nova was renamed for the South American auto market, as it literally translated "does not go."

Use of full names and surnames. When selling a company, problems arise or negative personal associations may form among consumers.
Use words of complex form or with a negative meaning.
Apply templates, hackneyed phrases.
Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, contrary to the principles of morality and humanity.

On the use of the words the Russian Federation”, “Russia” and derivative words require a special permit and an additional state duty is paid (10-50 thousand rubles).

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - "Breeze"). A sense of proportion is important. Hard-to-remember or pronounceable names will not bring good luck in business: Moskavtotransservis, Stroypromconsult. But the shop draft beer can be safely called with the definition of the characteristics of the goods.

Directions for creating successful company names

A consonant name indicating the type of activity will be an ideal option for companies with great prospects. It should consist of 1-2 simple words. Consonance with famous brands negatively affect profits and may lead to litigation for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name must be legible in the common languages of the world. Words should at least remotely indicate the activities of the LLC - the consumer must understand what is offered to him.

An abbreviation would not be the best option for a name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Works).

Owners initials

The first option for the name is always the initials of the owners. The option is good if a person is respected and famous among others.

The names of the owners or their initials are popular companies: TM "Mersedes", "Honda", "Tinokov". Can you remember well-known company"Siemens", founded by Werner van Siemens and "Phillips" - the name of the founders of the business.

Wordplay

A good option might be a fusion of two words or an acronym from the first sounds. The Lego global company comes from the Danish phrase leg godt - "play well". Additionally, the name is translated from Latin as "collect". The brand name was created by a non-professional, but its popularity is growing every year.

A good example would be FaceBook. The method is convenient for quickly creating a name. StroyGrand is a universal name that is easy to remember.

Manufacturer sports shoes Adidas is named after the owner of the company, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Likhachev Plant), KamAZ (Kama Automobile Plant).

Often the names are boring and unattractive to customers. A creative name promotes the brand.

Fictional and historical characters

Beautiful names of companies that have earned worldwide recognition were sometimes named after mythical or historical characters. A striking example is "Canon" - the modified name of the Buddhist deity Kwanon. The owners of Blue Ribbon Sports have changed their name to Nike Inc in honor of the Greek goddess of victory.

On the Russian market there are also firms named after famous characters - "Napoleon", "Lincoln". Many brands have turned out to be a tool of popularity for their developers. Successful brands have made their owners into legends.

Associations and the environment

History knows successful variants of the name with a word that describes a natural phenomenon or an abstract concept that evokes associations with a company's product. "Hyundai" is translated as "modernity", and "Samsung" - "3 stars".

This category can conditionally include the name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning. There is a limit on the number of letters - no more than 5. The last must be a vowel. A good example would be the Sony brand. The name comes from the Latin sonus - "sound", and in English it sounds like sunny - "sunny". However, in Japanese, sonny is a loss. This was the main reason for the rejection of one letter n in the middle of the word.

Transport company name examples

successful transport company should have a beautiful name that stands out from competitors. English words can be used:

artway - art + road;
arrive - arrive;

It is allowed to combine the initials of co-owners or part of their surnames. The name of the company should sound easy: Azimu, AvtoTrans, VestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. When creating a unique name for an LLC, you can work in the following areas:

connect prefixes (auto-, trans-) and part of the name (AlRosa, RusAl);
associations with speed, transportation, road (Trajectory, Fast transportation);
resort to metaphors or play around with words (Avis is a bird);
use derivative words from "express", "trance", "speed";
apply abbreviations (BNK - Quickly, Reliably, Qualitatively);
neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly remembered, be harmonious, not have multiple interpretations, exclude floating stress and negative associations in pronunciation, and cause pleasant visualizations.

Construction company name

The name of the construction company should form a sense of trust, reliability and comfort (UyutDom, Domstroy). Similarities with competing firms and their abbreviations should be excluded as much as possible.

The name of the LLC in this area can display the profile of the proposed work (StroyMaster, GarantElit, StreamHouse). You can try to beat the profile word: build - Build-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold & Co).

A large number of new construction companies online does not negate the importance of the name and the principles of its compilation.

Law firm name

A good lawyer must be reliable, inspire confidence and trust in clients. Similar requirements apply to law firms. The name should not be long, which prevents quick memorization ("Right").

The owners often combine their names in Russian or a foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

use no more than 3 words;
the search should begin with Russian words, then Latin ones;
neologisms should be deciphered in the company's slogan to indicate the scope of activity;
the abbreviation of the name of several words should be harmonious;
avoid legal terms - trite and hackneyed;
do not use a common name to avoid difficulties in registering a trademark.

The name of a law firm should reflect the professionalism, personal values of employees and owners. Particular attention is paid to the color scheme and graphic design of the unique logo.

Furniture company name

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, and comfort. When choosing a name, the following methods are used:

use georeferencing: Eden;
beat foreign words: glass (glass) - Sanglass;
basis "furniture": Mebelink, MebelStil;
highlighting the scope of activities: Soft lines, Interior;
emphasis on positive associations: Formula of Comfort, Residence;
add prefixes or symbols: Prima-M, Glebov and Co.;
beat the words: Furniture, Mebelius;
foreign basis: MebelStyle;
use a first or last name: Furniture from Ivanov.

Name of the accounting company

The name should indicate solidity, inspire trust and positive emotions. It is strictly forbidden to play with humorous names (AccountingConsultingAudit - BUKA). With the name, the type of activity and the seriousness of the organization should be clear: ExpertPlus, Glafbuh, guarantor, Balance, Accountant, Your accountant. It is allowed to beat foreign words: TaxOff, Account (account).

Modern names often contain abbreviations ( Financial statements Tax Returns - BOND), parts of the owners' names in euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has a digital analogue, the vibration of which it obeys. This is clearly seen in the table.

To determine the energy of the name, the digital names of the letters are combined until a common number is obtained. For a clear example, let's analyze the name "Elite":

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After a miscalculation, you can proceed to decipher the name:

UNIT - the beginning of the beginnings. It brings good luck to companies that bring new and unusual products to market. The names are suitable for innovative developments, new technologies. The new brand will be easy to promote, it will win the trust and support of consumers. The star patron of the unit is considered the Sun, which symbolizes courage and power.
TWO is suitable for organizations whose mission is to take care of people ( Kindergarten, school, clinic). The figure is favorable for cleaning companies, landscaping firms ( landscape design, landscaping), hairdressing, manicure, etc. The patron of the deuce is the Moon, filled with femininity and sophistication.
TROIKA improves the well-being of businesses in the entertainment sector: restaurants, bowling alleys, cinemas, children's play centers, attractions, cultural centers, etc. Helps in the production and supply of food: cafes, pizzerias. Troika will ensure the success of the acting studio, advertising agencies, design studios. Her patron is Jupiter, the merging of opposites, their interaction and union. Thus, the name will carry balance and perfection.
FOUR - the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants have a name consonant with the four. It is ideal for design bureau, construction firms. The protector will be Uranus, stable and manageable.
FIVE has favorable energy for companies in the field of recreation and sports: fishing and sporting goods store, fitness club, SPA, baths and saunas, sanatoriums. Will contribute to the active development of tourism organizations and guides. Will bring profit to the salon of cars or spare parts for them. The patron is Mercury, leading to change and perfection.
SIX is ideal for creative or artistic activities (artists, art salon). Good energy for an antique shop, selling flowers and souvenirs. Everything that can decorate a house and bring comfort to its owner (furniture, decor salons) will be among them. Success is guaranteed to beauty salons, clothing, cosmetologists, medical centers. Venus will help in development. Six reflects the ideal of human perfection.

SEVEN - elite. It is favorable for expensive shops and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual shapes recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
EIGHT - the patron of large financial companies with a large cash flow. Brings good luck to banks, accounting and audit companies. Saturn will help, combining the ultimate materialism and infinity.
NINE will help charitable organizations, private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. The patron is Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful titles

To see the importance of the energy component, consider a few examples of successful companies:

Sberbank - 1+2+6+9+2+1+6+3=30 3+0=3;
Ochakovo - 7+7+1+3+7+3+7=35 3+5=8;
Russian Sea - 3;
Euroset - 1;
Megaphone - 6;
Tape - 1;
Gazprom - 8;
Yandex - 9;
Pharma - 2;
Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is ensured, they should not be neglected. Use the recommendations above and calculate the chosen name options.

Any successful business does not function in full without a beautiful name. Its definition is a complex task that requires taking into account many nuances. Regardless of the field of activity, the name of an LLC should be simple, harmonious and evoke positive associations. The name of the company should make people want to cooperate with it.

Be sure to take into account the scale of the business: large companies it is inappropriate to call fairy-tale characters or words in a diminutive form. An excellent option would be an associative word.

If you can’t choose a beautiful name on your own, then you can contact agencies specializing in naming. For their services, specialists may require up to 30 thousand rubles. A free source of ideas will be sites with name generators that will give you a list of suitable names.

Remember that the name determines the marketing policy and product promotion on the market.

The name of any organization or firm is its calling card.
Without even knowing the specification of the enterprise, a potential client can form quite stable associations and impressions based on its name alone. The name of the LLC should be sonorous, memorable and at least partly hint at the profile of the organization.

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Assigning a company name during registration

You need to think about how to properly name your company even at the stage of its registration, and this process itself is regulated by fundamental regulations.

Regulations

The main documents that should be followed when choosing a name for an organization are:

Federal Law No. 14-FZ dated 08.02. 98 "On Limited Liability Companies";
Civil Code of the Russian Federation.

The basic rules for determining the name of an LLC can be determined by the following list of requirements:

the name must indicate the legal form of the company;
it is possible to use in the name of the company foreign borrowings indicated in Russian transcription;
it is possible to use in the name of indications that the enterprise belongs to the Russian Federation or its constituent entities;
the inclusion of the words "Russian Federation" or "Russia" in the name itself is allowed only with special permission;
you can not use brand names that are identical to the names of others legal entities, or confusingly similar to them;
It is unacceptable to use designations that are contrary to the principles of humanity, morality and public interests.

How can you name the company?

There is a whole branch of knowledge, techniques and methods aimed at the optimal choice of brand names - naming. Based on many years of development and practice of specialists in this area, a number of points have been identified that can be followed when choosing a name for a company.

So, naming suggests:

Choosing a company name based on the name of its owner. This is the easiest way that does not require special ingenuity. The firm can be called by its own name, surname or even initials, or using the names of relatives. For example, the Mercedes concern got its name in honor of the daughter of its owner.
Inclusion in the name of the name of the main product. If the company will produce windows, then maybe it is worth starting from this word, adding a consonant addition to it, something like “Window-Grad”.
Definition in the company name of its main concept. For example, a Taxiplane will very accurately express the idea of its owner - a taxi with a fast transportation of customers;
Using a regional approach. Allows you to express in the name of the organization its geographical location: "Astrakhan windows".
The use of abbreviations for better memorability and easy perception of the name. By shortening long and boring names, you can get more sonorous names, for example, PID - “Ceilings and doors”.
The introduction of foreign words into the name. Originality and adherence to Western traditions can be brought to the name by such words as "Promotion", "Corporation", "Food" and other sonorous words in English.
Activation of fantasy. If the owners do not have a lack of it, then the choice of names for an LLC can be simply inexhaustible.

Prohibited names

In fact, all techniques and phrases prohibited in naming are reflected in the relevant articles of the Civil Code:

It is impossible to use the names of states in the names of companies, including abbreviations;
It is unacceptable to use the names of any power structures of the Russian Federation and their subjects;
It is forbidden to use the names of other international, intergovernmental and public organizations;
The use of obscene, obscene, immoral words and expressions in the name of the LLC is excluded;

It is unacceptable to create names that are too closely reminiscent of already existing brand names (protected by copyright law).

If you do not adhere to these rules, then the owner of the organization may be subject to serious lawsuits and claims, which in the end will result in large financial losses for him and prohibitions on the further use of the chosen name, and hence the loss of the already promoted brand.

Choosing a name for an LLC (examples)

Choosing the name of your company, you should proceed from its specification. Of course, the name of the company retail products can be very different from the name of a construction or law firm. Therefore, here too, naming specialists presented a number of recommendations to entrepreneurs.

Video about choosing a name for an LLC

There are several main styles of company names and trends:

standard– cases where everyday, simple word forms are used in the name of companies;
different- when rare or infrequently used words or expressions that have a special meaning are used in the name of firms;
obvious- cases in which common names of objects are used in the crosshairs, which make it easy to determine its direction of activity by the name of the LLC;
fashionable– are more used in tech companies that follow all the trendy technologies and choose their name from their name.

Below, options will be offered on how to name the LLC company in accordance with its main direction.

Construction firm

When choosing a name for a construction company, it is best to focus on its reliability and emphasize competitiveness. Clients' requirements for developers are quite simple: quality and deadlines construction works must comply with all relevant standards.

There are quite a few examples: Domostroitel, StroyDomService, StroyKo, Your Home, Megapolis. But do not overdo it in an effort to emphasize your own uniqueness.

Such a name as MigDomStroy may be associated by customers with the low quality of construction work due to the emphasis on the speed of their production.

Trade

lack of outlets Today there is, perhaps, nowhere. Therefore, the name of the store, whether it is the sale of food, clothing or technology, must be given accurate, attractive and memorable.

When choosing a name for a company, you can proceed from various factors:

by product range: Shoes, Clothes, Wardrobe, Down jackets, Trousers, Stockings, Food, Food, etc.;
according to the scale of the assortment display: Giant, Bench, Bazaar, Floor, Enfilade, Island, etc .;
according to the quality of the offered goods: Premium, Extra, Elite, Glamor, Queen, Budget, Economy, etc.;
by relevance commodity groups: Squeak Fashion, Second Hand, Fake, Season, Boom, Fashion;
by gender and age of the audience: Miss, Madame, Fashionista, Children, Baby, Drive, Cavalier, Macho, etc.

These groups of names do not exhaust the possible options.

Names can be mixed and matched to create meaningful names that match the LLC's profile.

Even a simple grocery store can be named in such a way that remembering it among many similar companies will not cause difficulties for any fleeting customer.

Transport, taxi and cargo transportation

It is better to give companies with such a profile a light, memorable name. To all consumers transport services it is the quality of the speed and safety of the delivered cargo that is important, whether it is the transportation of people or building materials.

For a taxi service, the following names can be very sonorous and quite meaningful: Derby, Fast and Furious, Drive, Mustang.

For companies engaged in cargo transportation, the prefix "Trans" will give an obvious semantic load: TransService, Auto Trans, BystroTrans, Regional Transport Company (RTK).

Often they use the prefix, suffix or ending "Auto" in the name of such companies: AutoForward, FavoritAvto, MoscowAvtoRulevoy (MAR), etc.

Catering enterprises

When opening a catering enterprise, when choosing a name, they usually focus on its concept and catchiness of the name. Some names are suitable for a coffee house, others for a bar, and others for an elite restaurant. In addition, it makes sense to take into account the main menu card offered in this institution.

So, companies that present their customers with a large selection of sushi dishes should be given a name that will include this word: ears bar, Sushi restaurant, Tasty sushi.

The coffee house will attract its client with such names as: Cup, Mocha, Cappuccino. A cafe with an oriental slant can be named after the fairy tale of the same name "1001 nights".

The sports bar will become memorable with sonorous names Bet, Favorite, classic dining establishment – significant Tavern, Break or, for example, by the name of the owner - Uncle Kolya.

LLC for the construction of oil and gas wells

Such companies often have their own industry prefixes, such as:

"oil",
"gas",
"those",
"oil".

The names of such firms do not shine with a special variety, but even here you can turn on your imagination by naming your brainchild in a more original way: GasOilResource, OpenOil, Storms and Swing, Pathfinder, etc.

Medical organization

In order to evoke the right associations among consumers of services, it is customary to give various private medical offices or centers two-syllable combinations: the first part of the name usually indicates the field of activity of the company, and the second - its specialization. For example, Clinic Dentist or Medical Center Pediatrician.

Such firms are usually targeted at an audience that is more or less dissatisfied with the quality of free health care and has sufficient funds to provide themselves with a first-class medical service.

Examples: NeBoleika Clinic, Hippocrates Medical and Diagnostic Center, Health Center.

Law and consulting firms

Law firms usually position themselves as centers with highly qualified specialists in the field of jurisprudence, capable of solving any problem both in the field of servicing legal entities and individuals. The name of such firms must be strong and unshakable: Advisor, Themis, Standard, Partner, Navigator.

For consulting and recruitment agencies emphasis is also placed on the professionalism of the staff.

It is also allowed to use word forms that reveal the direction of the work of such companies: Freeze Frame, Governor, ConsultPlus, Guide.

travel companies

It all depends on the specialization of the agency. If this is mainly a beach holiday, then the name of such a company should be associated with the sea, sun and sand - Sunny Beach, Paradise, Sea breeze or concise Sun Beach.

If the travel agency is more focused on organizing sightseeing trips, then in this case it is more convenient to use word forms associated with geographical discoveries or the peculiarities of different countries - Columbus, Almanac, Traveler, Oasis.

The most common prefixes for complex names: T ur-, travel-cruise-, line-etc.

car service

Almost any company that distributes spare parts or provides car service, car wash, tire fitting, etc., cannot do without a weighty and meaningful “car”.

But even here you can experiment and offer euphonious variants of names: Autoleague, Inter-Auto, Autonomy, Authority. Names such as Pilot, Phaeton, Engine, Helmsman, TuningClass.

Furniture manufacturing

An active start of a furniture manufacturing company will give an idea of its target audience. If a company specializes in the creation of luxury furniture, then this gives every reason to use such prefixes as “elite”, “vip”, “exclusive” in its name: EliteStyle, ExclusiveMebel, VipStyle.

For a company whose specialization is the production of furniture of certain styles, such names as: Rococo House, Baroque Style, Empire House, Renaissance Classic.

They will attract their client and such names as 12 chairs, Wood, Papa Carlo, Stool.

Neutral names for diversified businesses

If it is planned to create a diversified company covering several areas, then the choice will be more successful. neutral name, not clinging to any one narrow profile.

Curiosities associated with the name

Not all naming creations have been successfully used on the world market.

For example, the well-known company General Motors at one time could not promote Chevy Nova cars to the markets of South America. But it turned out that in Spanish "no va" means "will not go." Sales bounced only after this car model was renamed Caribe specifically for the Spanish-speaking market.

"Whatever you call a boat, that's how it will float." This simple rule applies to business laws as well. When organizing your own business, it is worth remembering that choosing the right business name is the first step to success.

Importance of choosing the right company name

There are different approaches to choosing a company name. This is the promotion of the brand, which consists of derivatives of their own surname and name. Some argue that the secret to success is the use of industry specifics and the abstractness of the name. Someone even claims that the name may not have a semantic load.
After all, there are examples of companies that approached the choice of their name in this way, but still managed to win the love and devotion of consumers, as well as a stable position in the market. But even taking into account such contradictions, there are uniform rules and recommendations when choosing a name that will make it possible to turn it into a brand and ensure the company's competitiveness in the market for the provision of goods and services.

1. Carrying out marketing research. This is required in order to determine the target audience for which the company will continue to operate. It is necessary to focus the name precisely on the group of consumers who will be interested in the activities of the future company. But if external marketing research involves finding out the preferences and needs of consumers, then internal marketing research involves the study pricing policy, assortment and niche in the market that the company plans to occupy. For example, you should not use the words "Economy" and " low prices”, if you plan to open a boutique or a store for very wealthy customers who care about the prestige of things and their quality. And it would not be entirely correct to make a sign about the availability of things for every taste, if the store only has women's or men's clothes, or only a certain wardrobe item (only dresses, for example).

2. Do not use names in the title. Call the company by your own name, the name of your beloved woman, daughter, etc. - this is inappropriate. Rather, this option will be perceived as the director's narcissism or a banal lack of imagination. Consumers want to be communicated in their own language. Moreover, firms with such nominal names are much more difficult to sell. And do not forget about the psychological component. For some people, names may be associated with some unpleasant or bad events in their lives, which means that this may push them away from visiting your company.

3. The name must be remembered. It is necessary to choose such a phrase or word as a name that will be simply perceived by a person and easy to remember. Such a name will create the reputation of the enterprise. If the choice of name is unsuccessful, then the consumers themselves will call your company a more convenient option, and this is already a risk.

4. Comfort. The name of your company should evoke positive associations in the consumer. Potential buyer should want to visit you on a subconscious level, if only out of interest. And in this case, the rule works: an occasional visit becomes permanent.

5. Occupation. Don't forget what your company is going to do. The market is very ruthless to those enterprises whose name does not correspond to their occupation. The title should not contain unnecessary descriptive information. A person can get lost in the descriptions and go to competitors with a simpler and more understandable name.

: nuances and examples.

Business without leaving home: native walls?

Company names LLC

In accordance with the law, when registering, both the full name of the LLC and its abbreviated version are indicated. The full name is used for official documentation, and the abbreviated name is used for business correspondence and internal documents. An example of the full name: Limited Liability Company "Magic Lamp", abbreviated - LLC "Magic Lamp".

Mandatory requirement of the law: the full name must be in Russian. But an additional abbreviation can be in a foreign language. This method is most often used by those firms that operate in the international market. All names must be indicated in official documents, otherwise they become invalid.

What can not be used in the name of LLC?

The word "Russia" is banned, including derivatives from it (for example, the word "rose"). To use them, you will need permission from the Government of the Russian Federation, obtained in the prescribed manner, and pay a state fee.
The ban also applies to the word "Moscow" (and derivatives), "federal (th)", "Russian Federation".
You can not use the names of cities, subjects, regions of the Russian Federation.

When choosing a name for an LLC, one should start with the type of activity carried out. If we are talking about a hairdresser or a beauty salon, then you can pick up the name of a famous beauty or a beautiful goddess: Venus, Aphrodite, Marilyn. A good option would be to use the word "beauty". For example, "secrets of beauty."

If you have not yet decided on the range of activities, then it is better to choose something neutral: Triumph, Premier, etc.

Name for construction company

One way to quickly come up with a company name is to survey prospective employees. It is possible that one of them will be able to offer a completely suitable option. Such a survey will allow you to collect a decent database of options that you can work with. Using this brainstorming method, you can make a list of the most preferred options, among which you can choose the best one. The name for a construction company should contain sufficient semantic load. For example, the name "Dubovik" does not meet the specified requirement.

But the name "StroyNadezhService" is quite suitable. It emphasizes the reliable service and competitiveness of the company, coupled with the exact fulfillment of this task.

The following examples would be quite successful:

"Slate" - building materials;
"ReMake" - reconstruction services;
"trowel" - tools;
"ZhilStroy" - construction of houses.

Name for law firm

When choosing a name, remember that law firm should be associated with customers with reliability and professionalism. Therefore, in the title you should use such words that indicate such qualities. The name should carry the message that the company employs real professionals who you can rely on. Should be used simple words that would be heard. You can use legal terms to focus on the type of activity, but only unhackneyed names will do. The name “Legal Standard” will be successful, but “Verdict” and “Veto” will fail because of their banality and hackneyedness.

Suitable titles are:

"Justina";
"Consult";
"PravoGrad";
"Juvesta".

Name for furniture companies

It is worth starting with the definition of future consumers. You need to accurately represent the needs of your target audience. It is important to understand who, at what price and what will buy in your company. It is possible that media consumers will push you to the name of the company. Furniture market is in constant development. Therefore, in order to successfully name the company, it is necessary to avoid repetition. This will help a thorough study of competitors. It is worth making a list of already taken titles and trying to beat the ones you like.

To choose a name, you can use the furniture theme (words and phrases related to furniture). It will also be successful to focus on the scope of the furniture (what it is purchased for and where it will be used). In the second case, the use of verbs is allowed.

You should check the sound of the chosen name and how it will be pronounced when conjugated. This is important both for sellers and managers who will pronounce it many times during the working day, and for buyers. The title should be clear and concise, easy to understand.

Examples:

"Residence" - a large furniture center;
"Verona" - an Italian furniture store (the name is based on the place of production);
"Count's Kitchen" - a store of kitchens to order;
"Comfort" - furniture for the home.

Name for travel company

It should be suitable for the activity carried out (leisure, tourism, travel). The name should be associated with this area, but not be a template (the name “Tourism”, “Travel”, “Equator” will be unsuccessful). Banal titles are not only uninteresting, but have long been occupied. The name should indicate that the company is competent and ready to work with each client.