Aircraft management company. Aviapark shopping center has new top managers
AK-1: this was the name of the first monoplane that flew from the Central Airport. Frunze, on the site of which the Aviapark shopping and entertainment center is located today. The coincidence is not accidental.
In the photo: Mikhail Petrov, Mikhail Petrov, CEO of SmartEstateMoscow
The opening of the shopping center took place at the peak of the 2014 crisis. It took place in an atmosphere of deafening silence of the shopping gallery and was greeted with tears in the eyes of Auchan visitors: due to the lack of alcohol license, buyers could not complete shopping with the final chord of a bottle of alcohol.
But after four years of operation of the mall, we see that the project team, which inherited from the developer a half-empty project with a cheap finish that does not meet modern requirements, has done literally the impossible.
Information about the object of the SEC "Aviapark":
- G.B.A.: 400,000 sq.m.
- GLA: 230,000 sq.m.
- Location: Khodynsky boulevard, 4.
- General coverage area: 5,000,000 people.
- Environment: district Khodynka field. Within walking distance of the CSKA stadium, the Megasport Sports Palace, the Khodynka field park. A new residential area formed by the Liner, PERSONS, and Parus complexes.
- Transport accessibility: metro "CSKA" (1 min.). Near leningrad highway, ttk, accessibility of garden ring. Organization of free shuttle basses from metro stations "Dynamo" and "Polezhaevskaya".
- Parking: underground, 5,000 parking spaces.
- Traffic: 40,000 - 45,000 people/day weekdays, 80,000 - 85,000 people/day weekends.
- Anchor tenants: Auchan, OBI, HOFF, Media Markt, M.Video, Decathlon, Caro SKY 17, Leonardo Hobby Hypermarket, Stockmann, Claustrophobia, KidZania, Gamer Stadium eSports stadium, Monster Hills restaurant.
The caterpillar pupation stage shopping center suffered stoically.
The management company did its best. The situation was complicated by the fact that initially direct flows had already been formed in the project: the visitor's entrance and exit to Auchan and OBI was distributed unevenly in the center. The change came about with the opening first of the flagship of H&M and the Inditex brands, later of the flagship of Reserved and Uniqlo. Such a coalition of the strongest acts on buyers like a love spell with a 100% guarantee. Aviapark immediately felt its uniqueness, thanks to its scale, but primary results were needed in order to really turn around and start churning out USP as ordered.
How does this upstart project live now?
The architectural concept of the project is executed at a high level: in the center is the world's largest cylindrical aquarium with fish that have grown a lot since the opening and have now become a real feature of the project. There is a lot of air in the common areas of the complex due to the high transparent roof.
Although the facade of the building, unfortunately, looks rather ordinary, in general, the location (now also within walking distance of the new metro station), the convenience of parking and other advantages of the project allow buyers to be indulgent about the shortcomings. All the cream of the anchor tenants are already present in the project. Even the same Auchan is being transformed: according to the press service of the shopping center, it will soon open in an updated format.
Boris Kats, development director of the Leonardo hobby hypermarket chain, represented among the tenants of the Aviapark shopping center, shared his opinion on the shopping complex: “In my opinion, the team of the complex did the impossible. Almost all areas have been leased, even in the part that the tenants among themselves called the “dead gallery”. Renting out the largest shopping and entertainment center in Europe in the post-crisis period is not just a feat and heroism, it is something more - it is the result of great professionalism. I am sure that the appearance of the metro within walking distance has brought a large number of potential buyers without a car, and the travel time was reduced by about 5 minutes. It is very important. I would like to note that if someday the complex implements a traffic lightless entrance or builds some kind of transport interchange, this will expand the access zone for motorists as well.”
But we are not here to sing the ode to the shopping center, so we are moving in order.
commercial concept several blurred: no obvious clusters for different groups target audience, and some segments of the target audience still cannot get full service in the shopping center. I'm talking primarily about the Mix&Match consumer trend. Having bought clothes at H&M, such a buyer wants to see a multi-brand of shoes and accessories from Maison Martin Margiela or Balenciaga, and this should be taken into account by the project team when updating the pool of tenants.
The zone of small operators of household goods also looks strange: there is a feeling that literally everyone who entered the project was offered to rent places, without regard to the concept and price positioning.
Lacks objectively and masculine formal wear in the fashion segment. The same shops for men of the older age group, which in our country are traditionally dressed by wives, are in every shopping center. The modern buyer in the shopping center really needs high-quality analogues of Massimo Dutti and Brooks Brothers, because a huge piece of the luxury market in Moscow has gone to the middle price segment.
There are practically no free areas in the complex today, but there are many operators from secondary shopping centers. Tenant mix shopping centers today are more like a disguise for the rotation of areas, and not a whole concept. The project team should already think about a tougher rental policy, which will not consist in rates, but in the conceptual selection of operators: a timely measure will provide an invaluable service to the complex in the medium term.
However, the facility still has a chance to equalize traffic (and it is possible that professionals in the shopping center are already working on this): according to the shopping center development team, an average of more than 30 events of various formats take place in Aviapark annually - from traditional sales to children's camp on vacation.
By the way, it is important that the activities of the shopping center extend beyond its walls: for example, Aviapark once became the first shopping center to support the Afisha Picnic summer music festival. This year the facility has planned an extensive program of events in honor of the World Cup. So the shopping center becomes a living organism, merged with the urban environment, spreading its influence throughout the city.
In my opinion, the shopping center is now at a heroic crossroads: if you go to the right - you will find money, if you go to the left - the best project you will become a country.
Isn't it time to stop and traditionally start building up rental rates from existing operators?
Some time ago, even before the heyday of Aviapark, I was approached by a European group of companies that wanted to bring to Russian market mid-range clothing brand. It should be noted that this brand is still one of the most coveted in the world: the queue for their Dubai Mall franchise has been waiting for several years. And now, in spite of everything, such a "star" itself begins to look closely at the Moscow market. Even today, I consider the opinion of this company as a reference assessment of the state of our market: “execution cannot be pardoned.”
1. Shopping center No. 1: too many jewelry stores in one place, no adequate contribution to the shopping center from the management company, unreasonably high entrance and rental conditions.
2. Shopping center #2: too low and poorly navigated traffic, negative feedback tenants.
3. Shopping Center #3: blurred concept, an obvious attempt to become a premium project, but the conspicuous shopping neighborhood of brands from different price niches and opposite profiles also highlights the lack of consensus between the bidding policy and the quality of the concept.
Could Aviapark, if it existed at that time, attract the attention of a sought-after international brand?
Definitely yes. Can he afford to become the best project in the city and in the country today? Yes. But this is still far away: there is a lot of work to be done to replace secondary operators with the best in the world.
This speaks of high quality SEC.
Tenants do not note problems in relations with the administration of the shopping complex.
Yes, but only to those who have something to say to their audience, who follow a real mission, and not the fashion for team building.
I would like to inform all new brands on the market - you really will not be ashamed to show this location to your Western partners. Today, this is an ideal format for opening flagships that will draw in revenue. trademark. If development trade project goes according to such a scenario, then I believe that the object will be talked about throughout Moscow as a place where you can buy really fashionable clothes at human prices. And yet, in my opinion, all the new and most anticipated brands should debut in this shopping center: with a scrupulous approach of the marketing team, the start can become really bright.
To whom the presence in this shopping center is not recommended, it is the operators of the middle hand. Humble yourself: this is not a piece of your pie, and in a space of 400,000 sq.m. among the still dominant of the same, you will not find the desired success. Keep it simple and look at small local projects: your ambitions today are incommensurable with the colossus of Russian retail.
About the author: Mikhail Andreevich Petrov, General Director of SmartEstateMoscow, which has been providing financial and complex services for more than 13 years professional services owners, tenants and investors in the commercial real estate market. Mikhail Petrov is a recognized expert of leading federal publications, he has worked with the best shopping centers in the country, such as MEGA, Atrium, Aviapark, Metropolis and others.
Family adventure parks "Zamania" (Zamania) are unusual spaces in shopping and entertainment centers where children and adults have fun.
Our parks can be of different sizes - from 2,000 to 4,000 square meters. meters and contain three key components:
- a place for active games - trampolines, climbing wall, bungee, labyrinth, tubing and other game elements. The most important thing is that we do not have slot machines and gadgets in our parks. This is a large, safe playground, accessible all year round, no matter the weather!
- family cafe - a place for little gourmets and their parents, where you can not only have a delicious meal, but also spend children's holiday in a cozy banquet hall.
- a platform for creative workshops and a place for meetings with experts in the field of development and education of children, etc.
All three components are combined into a single environment, which is played around with a specific theme, such as space adventures or various magical worlds.
The task of our team is to fill this environment with a unique atmosphere, surround guests with care and make them want to come to us again and again.
We can say with confidence that this is a great place not only for recreation, but also for work.
We are currently looking for a PARK MANAGER who will:
- create a comfortable atmosphere in the park in accordance with the business concept;
- line up internal processes the operation of the park through the development of standards that focus on the happiness of our guests;
- fully manage the operation of the fleet and be responsible for the planned commercial indicators;
- maintain a budget for operating expenses and revenues (together with financial services central office);
- participate in the development and implementation marketing activities that contribute to the growth of attendance and guest loyalty (together with the marketing of the central office);
- represent your park in social networks(supported by central office marketing);
- form an effective team of the park, passionate about their work, develop and motivate employees to achieve success;
- ensure effective teamwork, adapt newcomers, create a friendly atmosphere in the team and develop corporate culture;
- interact with the landlord and be responsible for compliance with the Lease Agreement, Rules of work in the Shopping Center;
- ensure compliance with safety standards, fire safety, safety standards in the play area and cafes;
- control the condition of the equipment of gaming zones and cafes, order props in a timely manner and ensure the aesthetics of the park;
- do everything right to minimize interaction with inspection and control organizations;
- participate in internal projects of the company and grow with the project.
A person who:
- has work experience in leadership positions in the entertainment industry, in the field of HoReCa and in children's projects from 3 years old;
- got higher education, preferably in the field of management or related specialties (HR management / sociology / marketing / management and economics at the enterprise, etc.);
- has a business mindset and can organize the work of a team of 20 to 30 people;
- knows how to "grow" teams, in practice uses the tools of material and non-material motivation;
- knows how to manage customer relationships and strives to create best service;
- loves the atmosphere of new ambitious projects and feels good in a multitasking environment;
- open to new things and strive to use effective solutions in work;
- loves children.
It is also important for us that you strive for development, have a positive attitude and good mood. In return, we offer:
- opportunities for professional self-realization - we provide enough freedom of action for you to do everything right;
- excellent career opportunities - starting now, you will be able to grow with the business and make everything the way it should be;
- enthusiastic and young team of professionals with extensive experience in large companies that will inspire and support;
- a decent level of remuneration with the prospect of growth, depending on the development of the business;
- compensation mobile communications;
- the level of remuneration - according to the results of the interview;
Significant changes have taken place in the management structure of the Aviapark shopping center. Mikhail Sverdlov was appointed to the position of managing director of the Aviapark shopping center, and Dmitry Stepovoy to the position of operating director.
Mikhail Sverdlov joined the Aviapark team in February 2015 as deputy director of the rental department, which he soon replaced with the director of the department. In December 2016, Mikhail took the position of commercial director.
Mikhail Sverdlov's experience in retail real estate is more than 15 years and includes work in such segment leaders as Colliers International, Cushman & Wakefield and others. ”, SEC “Atrium” and many other centers.
As Managing Director, Mikhail Sverdlov is responsible for the management and development of the Aviapark shopping center.
joined the Aviapark team in February 2017 as an advisor CEO, within which he carried out consulting on the management, technical and infrastructure maintenance of the shopping center. In May 2017, Dmitry was appointed to the position of Operations Director of the Aviapark shopping center, in which he is responsible for the entire cycle of operational management of the facility.
Dmitry has more than 15 years of experience in the commercial real estate management segment and includes work on such objects as the Atrium shopping mall (2001-2013), Riviera shopping center, Yasenevo, Dobryninsky, Molodezhny, Belgrade department stores , OZ Mall, OZ Fashion Mall. Before joining Aviapark, Dmitry, as part of his work at TPS Real Estate, also prepared the Oceania shopping and entertainment center.
Search by " owner of the shopping center Aviapark"results: fleet - 77, owner - 8331, mall - 158.
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1. Kings of Russian real estate - 2019 (Forbes rating). ... on property tax should be preferential, since shopping center was awarded a high energy efficiency class. So far, not a single claim has been satisfied. Tenants. In June 2018 in " Airpark» opened the first IKEA within Moscow in the format of a compact...- says, radiating optimism, owner one of the Moscow luxury hotels.
Date: 01/24/2019 2. Kings of Russian real estate - 2016 (Forbes rating). ... shopping center of Europe " Air fleet” opened in November 2014 at Khodynskoye Pole in Moscow. It was built by Amma Development company Mikhail Zayets, but the main owner complex, market participants called Arkady Rotenberg. In 2014, Rotenberg transferred his real estate assets to his son Igor. [...] *** 18. Maxim Levchenko, Boris Paykin Company: Fort Group Rental income: $125 million Main objects: shopping center Europolis (60,000 sq. m), shopping center"City Mall" (69,000 sq. m), shopping center London Mall (63,000 sq...
Date: 01/28/2016 3. Kings of Russian real estate - 2018 (Forbes rating). *** 23. Air fleet For the year: In 2016 owners « Air fleet» considered the possibility of selling half of the mall to reduce the debt burden.
Rent: Except GUM and shopping center"Spring" on the Arbat, the group manages two more objects in the historical locations of Moscow - these are Petrovsky and Smolensky passages.
Date: 01/25/2018 4. Kings of Russian real estate - 2017 (Forbes rating). *** nineteen. Air fleet Igor Rotenberg, Mikhail Zaits For the year: In 2016, parking next to shopping center « Air fleet"became paid.
The office complex is located next to the metro, and the MCC station has recently opened nearby. As we considered The rating includes both Russian and foreign owners commercial real estate located in Russia.
Date: 01/26/2017 5. Kings of Russian real estate - 2015 (Forbes rating). ... million Main facilities: Moskovsky shopping center (79,000 sq. m.), shopping center Cosmoport (106,000 sq. m), shopping center"Ambar" (90,000 sq. m.) Retail space(sq. m): 275,000 Warehouse area (sq. m): 134,000 Owner: Having moved to Samara from Dagestan, Surkov opened in 1996 ...
... 2015, Illustrations: Forbes.ru Kings of Russian real estate - 2015: Forbes rating At the opening of Europe's largest shopping center Air fleet» (230,000 sq. m of leasable area) at the end of November there were a lot of people - the flagship store Media Markt ...
Date: 01/29/2015 6. Kings of Russian real estate - 2014 (Forbes rating). *** No. 16. Mcapital Owner: Alexander Zanadvorov Rental income: $195 million Largest properties: shopping center"Rio" in Reutov (70,000 sq. m.), TC " Okhotny Ryad» (28,000 sq. m.) Area: retail - 139,000 sq. m. m, office - 15,000 sq. m Regions of presence: Moscow...
... is building the Evolution skyscraper in Moscow City and the capital's largest shopping center " Air fleet» on the Khodynka field. *** No. 26. Yakov Yakubov Rental income: $85 million Largest properties: shopping center"Moskvichka" and adjacent areas on Novy Arbat (12,200 sq. m...
Date: 03.02.2014
Developer: Amma Development
Management Company: TVK "Aviapark"
Commissioned: Q4 2014
Opening: 4th quarter 2014
Address: Moscow, Khodynsky Boulevard, 4
Construction technology: construction using monolithic technology
Offer structure: 80% commercial premises closed by contracts (according to the Criminal Code)
Rent: Currency rental rates, prices are announced individually
I. Location
The Aviapark shopping center is located at Khodynsky Boulevard, 4, a 10-minute drive from the Dynamo metro station.
Aviapark shopping center location on the map
Only residents of nearby houses can get to the shopping center on foot. However, this inconvenience is more than compensated by free buses that depart from the metro every five minutes. The road from the metro station "Dinamo" takes literally five to seven minutes, because even during peak hours there are practically no traffic jams on the route. Getting from other metro stations, of course, is a little longer, but it is also quite realistic, since the distance directly from each of the metro stations does not exceed 2 km.
An additional advantage to the shopping center is the fact that, in 2017, the Khodynskoye Pole metro station will open 100 meters from it. However, given the current situation, the planned opening of the metro station may be postponed to a later date.
It is also easy for motorists to get to Aviapark, since after the reconstruction the situation on the Leningradskoye Highway has improved significantly. It is also planned that the 4th transport ring will pass 2 km from the complex.
In general, the location can be considered very advantageous for a shopping center of this size. Usually large shopping and entertainment facilities are located near or outside the Moscow Ring Road. In this case, potential visitors to the Aviapark shopping center are not only people who purposefully planned shopping, but also employees of the surrounding business centers and residents of nearby areas in the north of the capital.
The shopping center coverage area, that is, the number of people living within a 30-minute transport accessibility, is about 5 million people.
Previously, it was also predicted that the maximum throughput of Aviapark would be up to 180,000 people a day, given that cafes and restaurants can accommodate up to 3,300 people at a time. However, so far such an influx of visitors to the shopping and entertainment center is definitely not observed.
Exterior view of the shopping center Aviapark
parking
Another advantage of Aviapark is a two-level parking lot for 5,000 cars, including places for the disabled. Thus, the parking ratio is 46 parking spaces per 1,000 sq.m., which is quite a solid indicator for a shopping center. For the convenience of visitors, the number of free places is indicated on a special electronic scoreboard.
Visitors to the shopping center can leave their car free of charge for one hour only. The next three hours will cost 100 rubles, then the same amount for every two hours.
Summary: Avipark shopping center is located at a certain distance from the metro, which is compensated by the availability of free buses, as well as the prospect of opening a metro station in close proximity to the shopping center. The entrances for people who come by their own car are also quite convenient, especially considering the fact that large shopping centers are traditionally located outside the Moscow Ring Road.
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Of course, there are no shopping centers of comparable size in the area. Most of the shopping centers that could compete with Aviapark in one way or another are located in close proximity to metro stations.
So, at the entrance from the Dynamo metro station, there is a two-story Palladium shopping center, in which, according to the facility’s website, there are clothing stores, toys, leather goods, as well as points providing various services. However, the shopping center has an exclusively regional significance and even works until 20.00.
Between the metro stations "Dynamo" and "Airport", in the building of the Air Terminal, there is another regional shopping center "Aviacity". Other small shopping centers are located nearby - Butyrsky, Dynamo, Start, as well as the Monarch furniture center. Many shops are located near the Savelovskaya metro station, but most of them have a highly specialized focus - the Savelovsky shopping center (discount), Sovenok (children), Savelovsky (radio market).
Only the Aeroport Gallery shopping complex with 70 shops and 8 cafes can be considered a full-fledged competitor to Aviapark, the advantage of which is its location at the exit from the Aeroport metro station. Also, the Metropolis shopping and entertainment center, located at the exit from the Voykovskaya metro station, which also has a solid tenant mix, can become a part of Aviapark's competitor. But still, the distance between these complexes is quite large, so they may well divide the audience.
Summary: Shops and shopping centers located in the immediate vicinity of Aviapark are not comparable to it in terms of level, quality and composition of tenants. The only exceptions can be "Gallery Airport" and "Metropolis", which, however, are located quite far from the "Aviapark" ..
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II. Building characteristics
Facade and interior |
The building was built from scratch. The project was developed by AMMA Development and architected by Callison. Renaissance Construction was engaged as the general contractor for the project, and Knight Frank, Cushman & Wakefield and JLL acted as leasing consultants for the project. The building consists of six floors, of which four are commercial and two are parking lots.
The building of the Aviapark shopping center is made in the shape of a ship. At the same time, the facade of the shopping center is completely made of glass, and the side facades are finished with plain panels.
The main entrance is a glass staircase with sliding doors and a visor, but, unfortunately, at the time of visiting the shopping center for technical reasons, it did not work. There are no shops or restaurants that can be entered not through the main entrance, but from the street, in Aviapark.
Passing through the glass doors or entering the building from the side of the parking lot, the visitor finds himself near the stairs, elevators and escalators leading to the higher tiers of the shopping center, that is, there is no entrance group in the usual sense of this phrase.
Many transparent and translucent elements were used in the interior decoration of the shopping center, the main shopping gallery is curved and open. In the middle of the center is the pride of the "Aviapark" - the highest aquarium in the world.
The original solution for the shopping center was also the interior decoration of the roof with a night sky finish.
Summary: The facade and interior of the Aviapark shopping center are designed in a single urban style and meet the current market requirements for the quality and beauty of retail projects.
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The mall is easy to navigate thanks to the interactive navigation desks located on each floor. You can get to the desired level using two elevators located on each floor, and two escalator groups.
The shopping galleries of the center are quite wide and convenient for the movement of a large number of visitors, however, over time, it is likely that these spacious galleries will begin to contain a large number of shopping "islands", as has already been the case in other large projects, which will make the galleries less convenient for visitors. , but it will increase the income of the developer and the management company. To create a more comfortable environment, the galleries are decorated with artificial trees and installations. But at the same time, there are not enough shops in these galleries.
Summary: The shopping center is convenient in terms of the movement of visitors, has clear navigation, but in terms of the comfort of visitors, there is still room for improvement.
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The shopping center "Aviapark" contains everything necessary for the successful operation of the shopping center engineering systems- supply and exhaust ventilation system, central air conditioning system, sprinkler fire extinguishing system with warning. Visitors can feel comfortable in both warm and cold seasons.
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Views from the windows |
As already mentioned, the entire facade of the shopping center consists of windows. From the sixth, last, floor, a view of office center, located opposite, as well as the high-rise building "Triumph Palace". From the windows you can also see the head enterprise OKB Ilyushin, which produces IL aircraft, the Airbus residential complex and the head office of Mail.Ru on Leningradsky Prospekt.
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III. Trade area
The total area of the Aviapark shopping center is 390,000 sq. m, of which rentable - 230,000 sq. m. The usable area coefficient is 0.59. On the territory of four shopping levels of the complex there are about 500 shops, 34 cafes and restaurants, a cinema, the highest vertical aquarium in the world and much more.
Tenants from various price segments can rent space in the shopping center, since the shopping center is designed for visitors of various social strata.
Occupied area
The anchor tenants of the Aviapark shopping center are Auchan stores (18 thousand sq. m.), OBI (15 thousand sq. m.), Hoff (10 thousand sq. m.), Decathlon (7.3 thousand sq. m. . m), a network of cinemas "KARO" (10.2 thousand sq. m). It was these stores that opened together with the shopping center and impressed the first visitors with their scope. They rent large areas in the center of the malls or at the end of the malls so that they are easy to find.
For example, Hoff and OBI stores occupy two floors at once - the first and second. The same location is occupied by Mango, which also occupies two floors. In addition, on the first floor of the shopping floor, visitors can find lingerie stores - Etam, Intimissimi Incanto and others, MAC and L'Etoile cosmetics stores, jewelry stores - Moscow Jewelry Factory, Moscow Time, Nika, Samsung electronics store, as well as Levi's, Tommy Hilfiger, Trussardi Jeans, Lady&Gentleman.
On the second trading level Large tenants include the March 8 furniture gallery, Red Cube, Sleep Formula, Torls mattresses, as well as Carlo Pazalini, Cacharel, Finn Flare, Henderson, Ostin.
At the third trading level, in addition to Decathlon, there are other sellers of sports shoes and accessories - Sportmaster, Adidas Performance, Nike, Crocs, Puma, Reebok. On the fourth floor, in addition to a cinema with 17 halls, there are M. Video, shops for children - Lego, Child's world as well as Fox in Socks sporting goods store, Rendez-vous shoe store, and Book Maze.
There is also a children's area with attractions and entertainment for the little ones. And in autumn, the first in Russia will appear in Aviapark child Center entertainment Kidzania, where on the territory of a children's town with an area of 10 thousand square meters. m will house game banks, schools, hospitals and a television studio.
"Aviapark" is generally rich in premieres and interesting finds in terms of retail. For example, on September 8, the largest H&M store in Moscow with an area of almost 5 thousand square meters will be opened here, located on two floors. m. The first boutique of the same name was opened in Aviapark by Anna Chapman. The first store on the Moscow market is also presented here. menswear Salvatini and a second street beat sports shoe store.
Other stores also distinguished themselves - Alpindustriya presented its concept for the first time in a classic shopping center, Boardriders opened the first multi-brand store inside the Moscow Ring Road. At the very end of summer, the Debenhams department store with an area of 8.4 thousand square meters was opened in Aviapark, which is located on three floors of the complex.
In the near future, tenants such as Adidas Originals, the Kalyaev fur factory, the Alriche jewelry and watch store, and the Look like plus size clothing store will also appear in the shopping center.
The food court in the mall is presented Burger King, McDonald's, KFC, "Teremkom", "Little Potato", "Oriental Bazaar" and other traditional outlets fast food. In addition, there are “islands” scattered throughout the Aviapark where you can have a bite to eat or drink coffee, this applies to Starbucks, Tutti Frutti, Bubble Waffle, Baskin Robbins, Costa Coffee, Juice City. You can stay longer at Chocolate Girl, Mr. Falafel, Pizza Mia, "Teaspoon".
Summary: Due to the thematic zoning of tenants and a convenient layout, the shopping center is very convenient both for moving around and for relaxing and shopping.
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IV. Prices and terms of the deal
All premises are leased to the tenant without finishing. At the same time, the owners of the shopping center are guided only by permanent tenants who are ready to rent premises for at least three years.
Rental rates are fixed in foreign currency and are discussed individually with each tenant, which, of course, is a minus of the shopping center. So far, Aviapark does not have such a scope and cross-country ability to dictate such harsh and non-market conditions to tenants.
Most of even large and successful shopping centers have long ago converted settlements with tenants into rubles or fixed rates using currency corridors.
Summary: In an unstable economic situation, the shopping center is not the most profitable terms for tenants, offering them to conclude foreign exchange agreements, which, of course, scares off a number of tenants.
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V. Operation and management
The Aviaparka shopping center has its own Management Company, which deals with operational and rental issues. Since this is not the first project of the company, all security measures are observed there - round-the-clock security, video surveillance systems and remote access control are working.
The shopping center is open from 10.00 to 22.00 on weekdays and until 23.00 on weekends. Auchan starts its work earlier, from 08.30, and OBI works around the clock. The cinema also operates according to its schedule - from 10.00 to 02.00.
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Summarizing
The Aviapark shopping center is a new generation shopping center, the largest complex in Europe, which is also located within the city. Due to its size, it is designed not only for residents and workers of the surrounding areas, but also for all other metropolitan lovers of shopping and entertainment.
The attendance of the shopping center, which is already very good, is growing weekly, and over the next few years (most likely, not before the opening of the metro station), it can reach the 180,000 people a day planned by the developers. Although the mall opened less than a year ago, it is already almost filled with tenants, many of whom, however, have not yet opened.
Ratings:
| I. Location | |
| II. Building characteristics | |
| Facade and interior | |
| Entry group | |
| Elevators, corridors, flights of stairs | |
| Sanitary zones | |
| Internal infrastructure | |
| Engineering equipment and communications | |
| Views from the windows | |
| III. Trade area | |
| Layouts | |
| IV. Prices and terms of the deal | |
| V. Operation and management | |
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