In the modern hectic world, time plays a huge role in the life of every inhabitant of big cities. It happens that the bustle is so addictive that it becomes impossible to set aside half an hour and just have lunch during the working day. At the same time, ideas about a healthy lifestyle are becoming more and more popular. People are gradually realizing that in order to keep the body working at such a frantic pace, it is not enough cola and buns intercepted in a street stall on the way to work. The body always needs vitamins. Against the backdrop of these trends, fresh juices and their mixtures have become increasingly popular. Fresh bars have finally found their highly profitable niche in the restaurant market Catering.

How to open your own fresh bar?

Fresh bars are remarkable in that they do not require big investments at the opening stage - ten to fifteen thousand may be quite enough. Moreover, full payback good choice place comes in a year. To open a fresh bar, a room of five to seven square meters is enough. When choosing a location for its placement, it should be borne in mind that the principle of operation of a fresh bar implies a fast passability of customers, many of them order a fresh drink, drink - and immediately leave. Therefore, especially crowded places, such as supermarkets, shopping centers, office centers, sports clubs and sections, bistros, cafes and restaurants are exactly what you need.

Equipment for a fresh bar will require the lion's share of the funds invested in its development. Its comparatively low cost is another reason for such a small amount to start with. About four thousand US dollars will require the purchase of a citrus juicer, a universal juicer will cost you one and a half thousand, and equipment for peeling fruits and vegetables will cost you two hundred to three hundred dollars. Additionally, you will have to purchase a refrigerator, cash register and bar counter or bar on wheels.

Professional equipment installation and decoration outlet will require an investment of several thousand more. Experienced owners of such establishments and economic experts recommend opening a network of fresh bars right away. Working off all technological processes you can produce at one point, and then, in its likeness, open several more. This will significantly reduce the payback period.

The preparation and sale of a mixture of fresh juices as a business is quite new. Not so long ago, freshly squeezed juices were sold exclusively in the most prestigious hotels and restaurants with a 300% markup. This caused the population to associate fresh juices with high cost and elitism, which scares away customers. You can reduce the cost of the product if you cook fresh juices with ice or serve with ice cream. For greater success, you should resort to the services of marketers who will promote your brand and fresh bars in general as a territory of low price category and healthy food for children. Oddly enough, this approach is not yet very popular among modern owners of such outlets, and they prefer to rely on bright design, location in crowded places and distribution of flyers.

An important point is also the selection of personnel. Usually, women between the ages of twenty and forty are hired to work in a fresh bar. They are subject to standard high requirements in terms of decency, honesty, accuracy and the availability of a medical book. Working with a juicer is quite simple, so this work does not require special education - training is done in just an hour right at the outlet. The main thing in an employee is the ability to trade, be polite and always smile, so that customers are always satisfied and come back again and again. As in ordinary bars, the work of a fresh bar salesman usually takes place in shifts - a week after a week or two days after two. It would be quite useful sometimes to check your sellers for honesty: even in such small outlets, a dishonest girl can put money not in the cash register, but in her pocket without breaking the check. The "mystery shopper" method for checking for fraud of this kind is one of the most effective and cheapest ways to stop fraud.

Opportunities for development

About 10 years ago, the first fresh bars began to open in Moscow. One of the interesting ideas turned out to be the opportunity to purchase not only mixtures of freshly squeezed juices, but also bottles with extracts of medicinal plants - a kind of pleasant and aesthetic alternative to vitamin complexes and bioadditives. The cost of such a bottle with a volume of 100 ml. - about fifty American dollars. And even today, against the backdrop of economic problems and instability, they are very popular.

It is quite possible that over time, Russian fresh bars will start selling organic cosmetics. The idea came from Japan, where a similar scheme has already been implemented and promoted. The bet is that customers who are interested in healthy food will also be interested in purchasing cosmetics made from natural ingredients. Of course, the implementation of cosmetics will require a fairly large space, and not every fresh bar will be able to adopt this idea. In addition, it will be necessary to tighten the requirements for personnel - after all, they will now also need sufficient knowledge in cosmetology and medical education. From now on, a fresh bar employee will have to be able not only to squeeze and mix juice, but also to provide a description, as well as recommend cosmetics that suit a particular client, taking into account his skin type, possible allergies and other features of the body. Accordingly, the salary of such an employee should be an order of magnitude higher. It is not known whether such a business idea will take root in Russia, but it is already encouraging that fresh bars are not only opening, but are already thinking about directions for further development.

We all know from childhood that vegetables and fruits contain many vitamins, minerals, useful microelements. Scientists all over the world advise daily consumption of fresh, natural, vegetables and fruits, because they normalize well-being and improve overall physical condition. But it is not always possible to eat a kilogram of apples, or a few kilograms of oranges, to get the necessary daily intake of magnesium, calcium, iron, and a number of vitamins. What to do? Fresh juices can be an alternative. Half a liter of carrot-apple fresh is the daily norm of everything you need that you can take from carrots and apples.

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The question arises, if fresh juices are so useful, then why are all the store shelves filled with juices, the quality of which is not credible? The answer is simple - everything beneficial features freshly squeezed juice keeps a maximum of 4 hours. It is not cost-effective to produce it on an industrial scale. It is much more profitable to boil fruits, add preservatives, pack everything in beautiful packaging and put it on store shelves. There is practically no benefit from such juice, but it can be stored for more than one month.

But what about those who still want to start a business selling freshly squeezed juices? Where can you start, and is it realistic? In this article, we will talk with you about how to open a fresh bar, what you need for this, what main points you need to pay attention to. We will also try to draw up a small business plan for a fresh bar, talking about the costs, necessary expenses, and the potential profit of your small fresh bar.

Opening a fresh bar: first steps in business

As we already understood, the production of fresh juices cannot be put on the conveyor. This is a very specific product that is in demand in its original form, without any treatments, preservatives, and other manipulations. Therefore, this business can be implemented only in the format of small points located in crowded places. A similar point can be placed in a shopping center, supermarket, on some busy streets and squares.

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You can also consider the option of developing this business through self-service machines. In the US and Europe, not soda vending machines are gaining more and more popularity, but those that can offer you to make freshly squeezed orange juice in a few seconds. You just need to understand that the vending business (development of a network of fresh vending machines) is a very expensive “pleasure”. To make a profit, you need to enter the market with at least 10 cars. And consider also the fact that fresh is not coffee, and our people are not used to drinking it a lot and often.

The first option, a point in a shopping center, is more realistic. Here you will need investments many times less than for the purchase of machines, and the development of your network.

So, where to start opening a fresh bar?

• Market analysis. First you need to understand what offer exists at the moment. You can drive around the largest shopping centers, find out if there are fresh selling points there, see how their activities are organized, get acquainted with the prices. If you don’t find fresh bars in supermarkets, then this is a big plus. The niche is free, and you can start to fill it little by little.

• Choice of location. Like no other business, the success of a fresh bar depends on the right point. Therefore, it is necessary to analyze the flow of people in a particular supermarket. Even in the same shopping center, but in different places, a fresh bar can bring significantly different profits. Choosing a location is a very important step in opening your fresh bar. Pay attention to it, while doing a detailed study, and not just rent the place that is offered.

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• Decide on the size of your fresh bar. As a rule, a fresh bar occupies 2-4 square places. But if the point is “fat”, then even for these few squares you will have to pay a good amount of money. Therefore, immediately decide on the format of the fresh bar, its size. You can estimate how much space you need for equipment, for work, for washing, for the seller. Make a rough drawing of the work area to get an idea of ​​how much space you need.

• Equipment selection. Now it's time to decide what kind of juice you want to make. Based on this, it will be necessary to select equipment. We advise not to limit yourself to any separate form juices, and choose a range of the most popular options: orange, apple, carrot, grapefruit. You can also offer less popular: juice from beets, celery, tomatoes and other vegetables. In any case, on initial stage you will need 2 juicers - for citrus fruits, and for everything else. Good and professional juicers cost money, and good ones. But you should not save on this, because you are buying a device not for your kitchen, with the intention of making fresh juice a couple of times a day, but for a bar, where the load will be ten times greater. Therefore, buy good equipment so that after a month you do not need to contact service centers.

Fresh bar essentials

If finances allow you, then you can buy everything and a lot. But not all novice businessmen can afford such a luxury. Therefore, you need to decide what is needed first of all in order to open a fresh bar.

• First you need to obtain permission from the regulatory authorities to engage in such activities. As a rule, you will have to contact the SES, because the sale of fresh is, in fact, the trade in food products, and you need to get permission from the SanEpidemStation.

• We think it is not worth talking about the fact that your activity should be legal and legal. But still, we recall that in order to run a business, you need to be either an individual entrepreneur or register a legal entity.

• From paperwork let's move on to necessary equipment. You will need, for the first time, two juicers, cups, bottles, various decorations to make your fresh more beautiful and attractive.

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• Means for washing and disinfection, various cleaning agents.

• Fruits and vegetables. You also need to purchase fruits and vegetables at the rate of 2-4 days.

• Fridge. Be sure to have a small refrigerator at the point where some vegetables and fruits will be stored. Let some be on display, but some in the refrigerator.

• Ice generator. Fresh juices with ice will be very popular on hot summer days. Few people will just drink juice, but if you offer to quench your thirst, and even with a cool drink, then it’s worth a lot.

Fresh bar opening costs

Everything here is individual, and curled from your region. But let's roughly calculate what and how much it will cost.

The first thing that will pull the main item of expenditure is the purchase of equipment. Of course, you can find juicers for 10,000 rubles, but will it last a long time, and will it be effective in a fresh bar? Good juicers cost good money. It makes no sense to take the device for less than a thousand dollars. If the budget is not cut, then you should immediately pay attention to good companies manufacturers - ZUMEX, ZUMMO or ORANFRESH. Their equipment costs from 90,000 rubles, but at the same time, the quality of the juice will be at the highest level, and the efficiency will please you. The whole cake is dry, everything to the last drop in a glass.

Obtaining permits and certificates is another expense item. We all understand that our system is saturated with corruption and bureaucracy from head to toe. You can receive for weeks required documents, or you can pay so that your case is considered faster. We don’t know how much this should be included in the costs, but the fact remains that you will have to pay if you want to do everything faster.

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Buying small essentials - glasses, bottles, cleaning products, etc. It seems that this is all a trifle, but it can drag on tens of thousands of rubles.

And another significant item of expenditure is the rent of a retail outlet. It's hard to say anything about prices here. The cost per square meter can vary significantly depending on the city, district, shopping center, and even the place where you want to place your fresh bar.

Many experienced businessmen note that it makes no sense to open one point, because this will not bring the proper profit. If you want to work seriously, then you need to start with at least 5 points, adding more and more over time. The opening of each point, on average, will cost 5-10 thousand dollars. As you can see, not cheap, but the numbers are average and can be several times less.

Potential profit of a fresh bar

The profit of a fresh bar is a question that interests many. Does it make sense to invest 5-10 thousand dollars if the fresh bar will recoup the invested amount for years. We want to say right away that the business is seasonal, and for summer period it is quite possible to recoup all investments to the point. A good fresh bar, with competent marketing, with good placement, is able to bring its owner up to $3,000 per month. If we subtract various costs, we can say that net profit It could very well be around $2,000. And if there are 10 points, then the sum will be 10 times larger.

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The business of selling fresh juices is an exciting and promising business.

And at the end of this article, I would like to say that the fresh bar is a rather interesting and promising business. This niche is not yet filled in many cities, and if you do a good research, then do advertising and marketing, promote a healthy lifestyle and proper nutrition (which includes fresh juices), then you can make pretty good money on a fresh bar. Remember that this business will require some creativity, a non-standard approach, constant development and improvement. You can’t just open a point in the hope that it will bring a stable income forever. Nothing will happen without constant movement forward.

* Calculations use average data for Russia

Starting investments:

350 000 - 500 000 ₽

Revenue:

360 000 - 810 000 ₽

Net profit:

90 000 - 210 000 ₽

Payback period:

The fresh drinks trade fits perfectly into the trend for a healthy lifestyle, and also perfectly quenches the thirst for new items, so a fresh bar is an idea that will definitely be in demand.

A fresh bar is a stationary or mobile catering point that specializes in the preparation and sale of freshly squeezed juices (fresh juices) or other drinks based on them. They may also be called juice bars or smoothie bars. Fresh bars are a relatively new phenomenon for Russia. Such institutions appeared relatively recently on the wave of consumer interest in the idea healthy lifestyle life and healthy eating.

The idea to create a mini-bar, where healthy natural and, most importantly, fresh juices will be sold instead of alcoholic and low-alcohol drinks, came to our country from America. Nowadays, fresh bars have already become commonplace in many European countries. In the United States, entrepreneurs who open fresh bars earn a total of over $3.5 billion a year. Of course, in Russia one should not count on such a profit yet. But there is no doubt that such a phenomenon as fresh bars is promising for creating own business.

The main advantages of opening fresh bars:

• small initial costs (from 350 to 500 thousand rubles);

high profitability (from 80%) and a high markup on drinks (from 200-300%);

the ability to open a point in a small area of ​​​​a few squares;

simple technologies for preparing drinks;

there are no serious requirements for personnel.

What can be found on the menu of fresh bars

The assortment of the fresh bar can include not only freshly squeezed juices, but also smoothies, mineral and carbonated waters, coffee, tea, light snacks and desserts like fruit puree, muffins, cookies, ice cream and more. A smoothie is a thick drink in the form of berries and fruits mixed in a blender with the addition of ice, milk or juice. Despite the presence of food on the menu, the main focus is still on soft drinks and cocktails based on juices and/or milk.

Since fresh bars are positioned as points for the sale of healthy food and drinks, the assortment should be determined based on this concept. In a large shopping center, where several eateries, pizzerias, pastry shops and other catering establishments will be located near you, it makes sense to expand the range not by introducing other dishes, but, for example, by developing new recipes for cocktails and fruit desserts. But if your fresh bar is installed on the territory office center, in addition to drinks, you should think about making and selling various snacks. But even in this case, you should not deviate from the concept of a healthy diet. For example, if you sell hamburgers, you will still not be able to compete with “full-fledged” eateries, but you risk spoiling the image of your company, which will no longer be associated with a real fresh bar among customers.

Some entrepreneurs go even further when compiling the assortment of their bars. For example, in certain Moscow fresh bars you can buy not only juices, cocktails and desserts, but also extracts of various medicinal plants. Moreover, a bottle with natural contents with a capacity of 100 ml can cost the buyer 1.5 thousand rubles. Extracts and elixirs are positioned as an alternative to conventional vitamins and bioactive supplements. True, it is difficult to say whether such products are in great demand.

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When choosing a range concept, some entrepreneurs proceed from the considerations that buyers of natural drinks care not only about their nutrition, but also about their health in general. Therefore, for example, even organic cosmetics are sold in Japanese fresh bars. However, if you plan to introduce organic cosmetics into your range, study the demand for it in advance and keep in mind that you will need to expand somewhat. trading area and hire sales consultants with medical backgrounds.

The fresh market in our country is just developing, but its participants have already faced the problem of positioning their products. If earlier freshly squeezed juices and various cocktails based on them and with the addition of milk could only be purchased in expensive restaurants that set a large markup on them, now the owners of fresh bars are trying to break consumer stereotypes and promote their product as healthy, tasty and, most importantly, , affordable. True, they are in no hurry to reduce margins on it, since in this case the payback period of the point will increase significantly. Therefore, experts advise finding a compromise solution: for example, leaving the markup on freshly squeezed juices and smoothies at the same level, and creating the appearance of affordability and low prices by reducing the retail cost of various other drinks based on them (cocktails, fresh juices with ice and ice cream).

Which room is suitable for a fresh bar

A fresh bar does not require a large area. It is quite possible to open a full-fledged point on 4-6 square meters. Unlike other similar establishments, the products presented in such a bar are in demand all year round. In the hot season, people buy soft drinks based on natural fruits to quench their thirst, and in the winter months - as a healthy cocktail rich in vitamins. All these features determine the location of your fresh bar. First of all, it should be located in a place with high traffic, preferably near a cafe or restaurant.

The best location options for opening a fresh bar:

• shopping centers and hypermarkets;

business centers;

fitness centers;

airports;

railway stations;

water parks;

cinemas;

IN Lately fresh bars can be seen in car dealerships and at various events. For example, mobile bars that are installed at exhibitions. But still, most often fresh bars can be seen in large shopping centers right in the middle of the walkway. This format retail called island (“island in the shopping center”). Detailed business plan with calculations for a fresh bar in the format of an island in a shopping center can be found.

A large flow of people for fresh bars is important, among other things, because of the properties of the products. Juices and cocktails are perishable products that cannot be stored for a long time even if there are refrigerators. Already within the first thirty minutes after preparation, a fruit drink without any additives loses both a number of its useful properties and its taste. Of course, with a large flow of customers, some drinks can be made in reserve so as not to create a queue, but in other cases they are prepared immediately after the order is made. Thus, if your bar is set up in an open area, passers-by can see how a cocktail or juice is being prepared, which will increase the confidence of buyers.

What equipment is needed for fresh bars

A significant expense item when organizing your own fresh bar is the purchase of special equipment. The minimum set of commercial and industrial equipment for a standard point of sale of freshly squeezed juices and drinks based on them will cost about 200 thousand rubles.

The minimum set of equipment for a fresh bar:

• universal juicer, juicer for certain types of fruits (for example, citrus fruits or pomegranates);

blenders and mixers;

devices for cleaning fruits and vegetables;

refrigerators and cabinets;

bar counter;

• cash register and cashless payment system;

  coffee machines;

  ice machine;

  ice cream refrigerator;

  work cabinets (they can also be placed in the bar counter).

When choosing a supplier of equipment (first of all, juicers and mixers with blenders), pay attention to the fact whether he offers after-sales service for the equipment he sold. With a high workload, even new devices often fail, and its repair in the absence of warranty service can cost a pretty penny.

From dishes in fresh bars, as well as at other similar catering points, as a rule, disposable plastic plates, glasses, coffee mugs, forks and spoons are used. Quite rarely, glassware can also be used, but in these cases, the fresh bar no longer belongs to the catering system, but rather to catering.

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Additional costs are associated with the design of a sign, applying the logo of your bar (or a chain of fresh bars) on the side of the counters, making branded napkins (optional), flyers or business cards. Leaflets and business cards, as well as bright design of the outlet, are the main tools for attracting customers. For this reason, so far, no fresh bar can boast of a memorable brand that many people hear about. Purchases in them are made spontaneously, and not purposefully, and buyers in best case then they will remember the approximate location of the bar, but not its name or logo.

What staff is required for a juice bar

If buying equipment and renting a place to trade are the biggest expenses of your juice bar, then finding the right staff is quite possibly the most difficult task that you will face in organizing and running your business.

As a rule, most owners of fresh bars are looking for a girl or woman under the age of 45 as a seller. At the same time, the main selection criteria are decency, politeness, sociability and accuracy. It doesn’t take much time to master a juicer or a mixer, so the requirement for the ability to handle equipment is not at all key.

It should be borne in mind that you will need to find not one seller that meets your requirements, but at least two or three. Please note that shopping centers, where fresh bars are often located, are open from morning to late evening, seven days a week. A point in a busy place will need three sellers who will work in shifts (for example, a week after a week or three days after three). The seller's salary usually consists of two parts - salary (a fixed amount) plus a percentage of sales (on average, about 10%).

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A separate issue is the prevention of theft. The owners of points for the sale of fresh juices, where a cash register is installed, check their employees for integrity by arranging test purchases. Your acquaintances or friends can also act as a "mystery shopper".

What profit can fresh bars bring

The business of manufacturing and selling drinks based on freshly squeezed juices is highly profitable - from 80%. The minimum margin for goods is about 200-300% (300% for freshly squeezed juices and less for other drinks based on them). For example, 250 grams of fresh juice at a cost of about 40-45 rubles is sold at retail at a price of 120-135 rubles. At the same time, at least 25-30 liters of this drink are sold per day, and on weekends and in the summer months, sales volumes can reach 45-50 liters if a good place has been chosen. Thus, the proceeds from the sale of juice alone can be 360-810 thousand rubles per month. Taking into account the cost of production, rent, payroll and other expenses, the net profit at such turnover will be from 90 to 210 thousand rubles. The payback period of a fresh bar depends on several factors: location, assortment, competent promotion, product quality, customer service quality, etc. The average payback period for such a point is about 10-12 months.

Experienced entrepreneurs advise potential players in this segment to think about developing it to a network of several fresh bars even at the stage of opening one outlet. If you do not have experience in this area, then it is better to gain it for at least one year, managing one fresh bar, and then build a network based on the knowledge gained. In this case, the payback period of the project will be about three years. There is another way to develop your own business based on an already functioning fresh bar - the subsequent creation of a network of cafes or healthy food restaurants, which are now considered a promising direction.

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Profitability calculator for this business

We all know from childhood that vegetables and fruits contain many vitamins, minerals, useful microelements. Scientists all over the world advise daily consumption of fresh, natural, vegetables and fruits, because they normalize well-being and improve overall physical condition. But it is not always possible to eat a kilogram of apples, or a few kilograms of oranges, to get the necessary daily intake of magnesium, calcium, iron, and a number of vitamins. What to do? Fresh juices can be an alternative. Half a liter of carrot-apple fresh is the daily norm of everything you need that you can take from carrots and apples.
The question arises, if fresh juices are so useful, then why are all the store shelves filled with juices, the quality of which is not credible? The answer is simple - freshly squeezed juice retains all the useful properties for a maximum of 4 hours. It is not cost-effective to produce it on an industrial scale. It is much more profitable to boil fruits, add preservatives, pack everything in beautiful packaging and put it on store shelves. There is practically no benefit from such juice, but it can be stored for more than one month.
But what about those who still want to start a business selling freshly squeezed juices? Where can you start, and is it realistic? In this article, we will talk with you about how to open a fresh bar, what you need for this, what main points you need to pay attention to. We will also try to draw up a small business plan for a fresh bar, talking about the costs, necessary expenses, and the potential profit of your small fresh bar.

Business Advantages and Disadvantages

Why is the idea of ​​a juice bar business gaining popularity? The direction has enough advantages that allow you to recoup all costs in the shortest possible time:
The niche of fresh bars is not overflowing with offers. Surely, in many shopping centers in your city there are no such establishments yet - the competition is minimal.

• Low start-up costs make it possible to start a business even for beginners.
• You will sell products that are in demand. If you choose a walk-through place to open a mini-cafe, there will always be a demand for juices and smoothies.
• To attract more customers, it is possible to slightly supplement the menu. The profit will be higher.

Fresh-bar as a business has one significant drawback - seasonality. The greatest demand for the offered products will be observed in the summer, when it is hot outside. The level of sales is inconsistent.

Opening a fresh bar: first steps in business

As we already understood, the production of fresh juices cannot be put on the conveyor. This is a very specific product that is in demand in its original form, without any treatments, preservatives, and other manipulations. Therefore, this business can be implemented only in the format of small points located in crowded places. A similar point can be placed in a shopping center, supermarket, on some busy streets and squares.

You can also consider the option of developing this business through self-service machines. In the US and Europe, not soda vending machines are gaining more and more popularity, but those that can offer you to make freshly squeezed orange juice in a few seconds. You just have to understand that the vending business (development of a network of fresh vending machines) is a very expensive “pleasure”. To make a profit, you need to enter the market with at least 10 cars. And consider also the fact that fresh is not coffee, and our people are not used to drinking it a lot and often.
The first option, a point in a shopping center, is more realistic. Here you will need investments many times less than for the purchase of machines, and the development of your network.

So, where to start opening a fresh bar

• Market analysis. First you need to understand what offer exists at the moment. You can drive around the largest shopping centers, find out if there are fresh selling points there, see how their activities are organized, get acquainted with the prices. If you don’t find fresh bars in supermarkets, then this is a big plus. The niche is free, and you can start to fill it little by little.

• Choice of location. Like no other business, the success of a fresh bar depends on the right point. Therefore, it is necessary to analyze the flow of people in a particular supermarket. Even in the same shopping center, but in different places, a fresh bar can bring significantly different profits. Choosing a location is a very important step in opening your fresh bar. Pay attention to it, while doing a detailed study, and not just rent the place that is offered.

• Decide on the size of your fresh bar. As a rule, a fresh bar occupies 2-4 square places. But if the point is “fat”, then even for these few squares you will have to pay a good amount of money. Therefore, immediately decide on the format of the fresh bar, its size. You can estimate how much space you need for equipment, for work, for washing, for the seller. Make a rough drawing of the work area to get an idea of ​​how much space you need.

• Equipment selection. Now it's time to decide what kind of juice you want to make. Based on this, it will be necessary to select equipment. We advise you not to limit yourself to any particular type of juice, but to choose a range of the most popular options: orange, apple, carrot, grapefruit. You can also offer less popular: juice from beets, celery, tomatoes and other vegetables. In any case, at the initial stage, you will need 2 juicers - for citrus fruits, and for everything else. Good and professional juicers cost money, and good ones. But you should not save on this, because you are buying a device not for your kitchen, with the intention of making fresh juice a couple of times a day, but for a bar, where the load will be ten times greater. Therefore, buy good equipment so that after a month you do not need to contact service centers.

Purchase of equipment for a fresh bar

If finances allow you, then you can buy everything and a lot. But not all novice businessmen can afford such a luxury. Therefore, you need to decide what is needed first of all in order to open a fresh bar.

1. First you need to obtain permission from the regulatory authorities to engage in such activities. As a rule, you will have to contact the SES, because the sale of fresh is, in fact, the trade in food, and you need to get permission from the SanEpidemStation.
2. We think it is not worth talking about the fact that your activity should be legal and legal. But still, we recall that in order to run a business, you need to be either an individual entrepreneur or register a legal entity.
3. From paperwork, let's move on to the necessary equipment. You will need, for the first time, two juicers, cups, bottles, various decorations to make your fresh juice more beautiful and attractive.
4. Means for washing and disinfection, various cleaning agents.
5. Fruits and vegetables. You also need to purchase fruits and vegetables at the rate of 2-4 days.
6. Fridge. Be sure to have a small refrigerator at the point where some vegetables and fruits will be stored. Let some be on display, but some in the refrigerator.
7. Ice generator. Fresh juices with ice will be very popular on hot summer days. Few people will just drink juice, but if you offer to quench your thirst, and even with a cool drink, then it’s worth a lot.

Fresh bar opening costs

The main item of expenditure is the lighting of equipment. Of course, you can find juicers for 10,000 rubles, but will it last a long time, and will it be effective in a fresh bar? Good juicers cost good money. It makes no sense to take the device for less than a thousand dollars. If the budget is not cut, then you should immediately pay attention to good manufacturing companies - ZUMEX, ZUMMO or ORANFRESH. Their equipment costs from 90,000 rubles, but at the same time, the quality of the juice will be at the highest level, and the efficiency will please you. The whole cake is dry, everything to the last drop in a glass.
Obtaining permits and certificates is another expense item. We all understand that our system is saturated with corruption and bureaucracy from head to toe. You can receive the necessary documents for weeks, or you can pay so that your case is considered faster. We don’t know how much this should be included in the costs, but the fact remains that you will have to pay if you want to do everything faster.
Buying small essentials - glasses, bottles, cleaning products, etc. It seems that this is all a trifle, but it can drag on tens of thousands of rubles.
And another significant item of expenditure is the rent of a retail outlet. It's hard to say anything about prices here. The cost per square meter can vary significantly depending on the city, district, shopping center, and even the place where you want to place your fresh bar.
Many experienced businessmen note that it makes no sense to open one point, because this will not bring the proper profit. If you want to work seriously, then you need to start with at least 5 points, adding more and more over time. The opening of each point, on average, will cost 5-10 thousand dollars. As you can see, not cheap, but the numbers are average and can be several times less.

Potential profit of a fresh bar

The profit of a fresh bar is a question that interests many. Does it make sense to invest 5-10 thousand dollars if the fresh bar will recoup the invested amount for years. We want to say right away that the business is seasonal, and over the summer period it is quite possible to recoup all investments to the point. A good fresh bar, with competent marketing, with good placement, is able to bring its owner up to $3,000 per month. If you subtract various expenses, then we can say that the net profit may well be in the region of $ 2,000. And if there are 10 points, then the sum will be 10 times larger.

The business of selling fresh juices is an exciting and promising business.

And at the end of this article, I would like to say that the fresh bar is a rather interesting and promising business. This niche is not yet filled in many cities, and if you do a good research, then do advertising and marketing, promote a healthy lifestyle and proper nutrition (which includes fresh juices), then you can make pretty good money on a fresh bar. Remember that this business will require some creativity, a non-standard approach, constant development and improvement. You can’t just open a point in the hope that it will bring a stable income forever. Nothing will happen without constant movement forward.

Have you noticed that many today are literally obsessed with a healthy lifestyle? And of course, many catering outlets are trying to support this trend in every possible way, offering customers a "healthy" menu. And even with a minimum of expenses, today you can organize a cafe that will be appreciated by adherents of a healthy lifestyle - pay attention to the idea of ​​launching a fresh bar! There are 2 options - a business either under its own brand or under a franchise. It is not difficult to draw up a business plan for a fresh bar - it is quite possible to organize a profitable business in just a couple of months.
Fresh bar (another name - juice bar) is a mobile or stationary catering point, the menu of which is based on natural freshly squeezed juices and smoothies.

Our business valuation:

• Starting investment - from 500,000 rubles.
• Market saturation is low.
• The complexity of starting a business is 4/10.

Own brand or franchise

Opening a fresh-bar is possible in several directions - either a cafe under its own brand, or a franchise business.
To open a franchise restaurant, you will need to conclude an agreement with the franchisor. In this case, you will be provided with a complete business plan and all the necessary recommendations for doing business. Yes, a fresh bar franchise makes it easier for a beginner to start a cafe, but the cost of the contract can be quite high. For example, to open a juice bar under famous brand Juicemaster, it will take over 2,500,000 rubles. However, there are offers from franchisors and cheaper - the Juicy BAR franchise costs about 700,000 rubles.
Having decided to open a fresh bar on your own, you will have to spend time developing the design of the institution and the menu, searching for reliable equipment suppliers. But in most cases, it is cheaper - it is possible to buy used equipment and rent a small area.

Preparation of the necessary documentation

A fresh bar is a catering point. This means that before opening a business, you will need to obtain permission from the SES and the fire service. The complexity of the procedure depends on the chosen location of the cafe. It is a little easier in terms of paperwork when launching a juice bar in shopping centers - for sure, here, at the construction stage, the possibility of opening catering points was envisaged, which means that the administration has the appropriate permits.

Are you going to open a fresh cafe-bar alone? Then register a business as an individual entrepreneur - it is much faster and requires a minimum of costs. If you are planning entrepreneurial activity with founders, without organizational form LLC is indispensable. As a rule, the process of registering a case takes a month.

Where to open a fresh bar

The amount of profit received largely depends on where exactly the fresh bar counter will be placed. Choose your location responsibly!

The main criterion for choosing a location for running a business selling fresh juices and smoothies is high traffic. The more clients, the higher the income.

Pay attention to the following options - airports and train stations, shopping and business centers, amusement parks, cinemas. In this case, "neighborhood" with food courts is welcome. Since it is planned to offer a healthy menu to customers, consider opening a business in fitness centers, beauty salons - here your the target audience. In summer, it is beneficial to open a mobile fresh bar on the beach.
Renting a small area in a shopping center will not cost much. The rack will take no more than 3-4 m 2. Experts advise to organize a point of sale of a square rather than an elongated shape - it will be much more convenient for the staff to work this way.

What menu to offer customers

The main menu of the fresh bar is freshly squeezed fruit and vegetable juices, smoothies. But you can not limit yourself to this, in order to attract more customers, expand the range of products offered.

Fresh Bar Business Plan

Plan your menu as soon as possible. Even at the stage of developing a business plan, it does not hurt to establish contacts with suppliers of products for the preparation of juices, cocktails and smoothies. What equipment to buy for a fresh bar will depend on the range of drinks and dishes offered.

Do not forget that the fresh bar is positioned as a point of sale of healthy food. And no matter what items you add to the menu, stick to the concept! No hamburgers, french fries or hot dogs! In addition to juices and smoothies, you can offer tea, coffee, and milkshakes to your customers. If you open a cafe in a business center, it makes sense to think about preparing healthy snacks and fruit desserts. Ice cream and pastries will be appropriate in entertainment centers and amusement parks. And in Japanese fresh bars, for example, sellers sell organic cosmetics in addition to food. But before expanding the “menu” in this way, it is worth studying the demand - the Russian consumer is not used to this.

What equipment is required

There are different types of fresh bars, which means that different equipment may be required for doing business. Let's designate the main list of appliances and furniture that you will have to buy anyway - even if you open a mini-cafe.

What will be required

• Cash register.
• Rack.
• Juicers (universal, special for pomegranates and cirus fruits).
• Apparatus for automatic cleaning of fruits and vegetables.
• Refrigeration chests.
• Ice maker.
• Showcase with cooling.
• Blender.
• Mixer.

To the list additional equipment include a coffee machine, ice cream freezer. Everything will depend on the proposed menu.

When buying juicers for a fresh bar and other equipment, you should take into account the design of the outlet - everything should be in harmony with each other. It is also necessary to take into account the patency of the institution - if there are a lot of customers, more powerful units will be required.
If you are not constrained in finances, then buy professional equipment from foreign manufacturers - as practice shows, they have higher productivity and a long service life. When money is sorely lacking, you can think about purchasing used appliances. This, by the way, is a good option for launching a small outdoor tent.
In addition to equipment, it is necessary to purchase consumables - napkins, cutlery. As for cups and glasses, then focus on the level of service - it can be glass or plastic dishes. Who will the juice bar be aimed at - elite guests or every passer-by?

Profitability of the newly opened fresh bar

How to open a fresh bar from scratch and how much money will it take to invest? To launch a mini-cafe (on an area of ​​\u200b\u200bno more than 6 m 2), selling only juices and smoothies, you need at least 500,000 rubles - and this is taking into account not the most expensive and productive equipment. A larger establishment of start-up investments will require more - from 800,000 rubles.
Business profitability is high. Markup on finished products in fresh bars is about 300% - excellent profitability! For example, the cost of 250 g of freshly squeezed orange juice is about 50 rubles - while you will sell it for no less than 90 rubles.
The final profit of the cafe will depend on the volume of sales. Naturally, in passable places a higher level of implementation. As practice shows, "average" fresh bars can bring their owner up to 300,000 rubles of monthly revenue. In this case, after deducting variable expenses (rent payments, food purchases, wages sellers), the profit will be about 150,000 rubles / month. And if you begin to offer customers a wider range, then the revenue will be greater - you can count on a monthly income of 500,000 rubles. It is possible to recoup a fresh bar with proper business management even in six months.)]

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A fresh bar is a small mobile or stationary point where freshly squeezed juices and other drinks prepared on their basis are made and sold. A business plan for a fresh bar will require about 35-500 thousand rubles. and very small area. The manufacturing technology is so simple that you can quickly reach self-sufficiency.

First steps

The first thing to do to open such a small catering point is to register your business. It is enough to arrange as individual entrepreneur, although if you are planning to open a network of such mini-bars and you are planning large-scale investments, then it makes sense to dwell on such an organizational and legal form as an LLC.

Since a fresh bar is essentially a catering facility, you will need permission from the sanitary and epidemiological service. Also, each of your sellers must have a sanitary book.

Some entrepreneurs solve the issue of opening a fresh bar easier by installing vending machines. But this type of business is quite risky. For a decent income, you need to install at least a dozen of these machines around the city. However, they are much less popular than coffee machines.

Analyzing the market and choosing a place

Since fresh is a specific product, the presence of competitors in the immediate vicinity of your outlet can significantly affect your income. Therefore, first of all, it is necessary to assess the situation with the supply throughout the city, determine in which areas the competition is low, and find the best points for installing your own bar.

In parallel with these studies, it is desirable to find out the assortment that is offered at already operating bars, as well as their pricing policy, Additional services. As a rule, such bars are located in shopping, entertainment centers, supermarkets, and in the warm season - in recreation areas.

These same places must be sought to place your own point. But keep in mind that even within the same supermarket, profits can vary significantly from the place where your bar is located. It is necessary to look for a point with the maximum flow of potential customers. The advantage of the bar is that 2-4 square meters are enough for it. But it is advisable to immediately accurately determine its size, taking into account the possible expansion of the range and the installation of additional equipment.

Assortment of drinks

It makes no sense to limit the bar menu to several types of drinks, but keep in mind that the most popular fruit juices are:

• grapefruit;
• orange;
• carrot;
• apple.

Recently, vegetable fresh juices have gained popularity: from beets, tomatoes, celery and other vegetables. This completes the initial range of the bar. But for the future it is desirable to expand it to such positions:

• fresh (fruit, vegetable);
• smoothies (milk, berries, soda, etc.);
• ice cream;
• confectionery (cookies, muffins, cakes).

Equipment

Equipment for a fresh bar is selected based on its working areas and the assortment of the point. In fact, there should be two working areas: for washing fruits and equipment, for the actual preparation of drinks.

At first, it is enough to buy two juicers in the working area - one special for citrus fruits and one for other vegetables and fruits. And it is advisable to immediately buy professional devices. They are not cheap, about 90 thousand rubles, but they will withstand high intensity of operation and save you from downtime. This is especially true for seasonal days - in the summer.

In addition to this equipment, you need to purchase:

• sink;
• fridge;
• refrigerated showcase;
• apparatus for cleaning fruits and vegetables;
• ice maker;
• bar counter;
• storage cabinets.

If you plan to offer ice cream, coffee and other assortment of products, the list of purchases of the necessary equipment will also expand.

Staff

The search for personnel is no less important task than the selection of suitable equipment. Women under 45 or young people are usually hired for such work. But still, the main attention should be paid to personal qualities - decency, accuracy, sociability. special professional requirements you should not put forward - you can get used to the equipment literally in a day of work.

At least three sellers for shift work must be selected for one point. The fact is that shopping centers, supermarkets usually work from early morning until late in the evening for a full week. Therefore, workers need to set a work schedule of three in three days or a week after a week.

Wages are usually formed from the minimum rate and a percentage of sales, which, as a rule, is 10%. To prevent possible theft, you can install a video camera above the bar, but this is an additional cost. Most often, owners use the test purchase method, when one of their friends or relatives comes to the point with specific purpose- check the work of the seller with the client.

Opening costs

Practice shows that to start a fresh bar, you need to allocate about 10 thousand dollars. These funds will be spent on:

• equipment;
• rent;
• purchase of vegetables and fruits;
• purchase of consumables;
• salespeople's wages.

The cost of equipment depends on the brand and performance. For example, the minimum set of ZumeX company will cost about 8 thousand dollars. Rent also varies depending on the region, the chosen place. The cost of vegetables and fruits depends not only on the region, but also on the season of purchase. On average, about 300 kg are needed per month at the rate of 10 kg per day.

Consumables should include not only raw materials for making fresh juices, but also detergents, disinfectants, cleaning products, as well as bottles, cups, napkins, and accessories for serving fresh juices.

Expected profit

Despite these costs, the business demonstrates high profitability - about 80%. The fact is that the margin on fresh juices is 300%, and on drinks based on them - about 200%. That is, for a glass of freshly squeezed juice, you can take at least 75 rubles. at its cost of 25 rubles.

On the worst days, about 25 liters of drinks are sold, and sales can double during the season. That is, the profit from sales can be expected at the level of 350 thousand rubles. per month. And this is only the sale of fresh, but at the point you can offer whole line other related products. Therefore, experts recommend starting from the amount of 500 thousand rubles. profit per month.

On average, a point will pay off in a year. But this period can be significantly reduced if you find a good place, offer a sought-after assortment, select effective marketing tools, strictly follow the product quality and customer service level. To increase the profitability of the business, experts recommend immediately aiming at opening a network of such outlets.